CBS #1 Wednesday in the U.S. ITV #1 in the UK. Seven #1 in AU.

‘It’s All About Screens.’ This is the Daily Diary of Screens. Wednesday, March 2, 2016, the twenty-sixth and final day of the February Sweeps Period.
CBS finished #1 broadcast network as ‘Criminal Minds‘ was the top program on television.
In the UK, ‘ITV‘ #1 network Wednesday as ‘Grantchester‘ top program and ‘Coronation Street‘ was the #1 soap.
Seven finished #1 in Australia as ‘Nine News‘ was #1 newscast and ‘My Kitchen Rules‘ was the top non-news program.
Deadpool‘ #1 box office in the U.S. weekend 26-28 Feb 2016.
Deadpool‘ #1 at the International box office weekend 26-28 Feb 2016.
There are 3.734 Billion Unique Mobile 68% Social Ad Clicks Are Now Mobile. Users as of this quarter, account for a 51% worldwide penetration. Direct uploads of user videos to Facebook now exceed YouTube. Facebook has 1.59 billion monthly users. Instagram has 77.6 million users. 88% of Twitter users are on mobile. An average of 500 million tweets are sent every day. The Google+1 button is hit 5 billion times per day. 80% of Internet users on Pinterest are female. Pinterest has 54.6 million users. LinkedIn has 347 million registered members. Weibo has 100 million daily users. 600 million users on Whatsapp. Facebook has 1.55 billion monthly active users. Netflix now has 75 million streaming subscribers. Cliptomize continues to grow as it has 56,556 users and 78,913 clipbooks with 407,224 visitors. THURSDAY AUSTRALIAN OVERNIGHT TV RATINGS (*SEE BELOW)

Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’. See ‘The Death Of Television Is Under-Exaggerated‘ @

The Home Of #dailydiaryofscreens

For Wednesday, March 2, 2016 (Posted on March 3, 2016)

CBS #1 Wednesday on the final day of the 2016 February Sweeps period as 'Criminal Minds' finished as the top program.

CBS #1 Wednesday on the final day of the 2016 February Sweeps period as ‘Criminal Minds’ finished as the top program.

The Tiffany Network finished #1 Wednesday, the final day of the February 2016 Sweeps period. It simply had too much for other networks.

8P ‘Survivor‘ finished #1 in its time slot with an average 9.185 million viewers and a 5.7 rating/9 share.
9P ‘Criminal Minds‘ finished #1 in its time slot with an average 9.222 million viewers and a 5.9/9 share.
10P ‘CSI: Cyber‘ in a move from Sunday finished with an average 6.599 million viewers and a 4.1/7 share

The Peacock Network had it Women of Wednesday put on a strong showing finishing second in prime time.

8P ‘The Mysteries of Laura‘ finished #1 on the network with an average 7.381 million viewers and a 5.0/8. Must see TV ON DEMAND episode. This was one of the best episodes in the series.
9P ‘Law & Order: SVU‘ finished with an average 6.831 million viewers and a 4.7/8.
10P ‘Chicago PD‘ finished with an average 7.117 million viewers and a 4.7/8.

The Alphabet Network finished flat in the middle with the introduction of not one, but two original episodes of a new series.

8P ‘The Goldbergs‘ in a new time slot, finished with an average 7.039 million viewers and a 4.7/8.
830P ‘The Real O’Neals‘ series debut finished with an average 6.302 million viewers and a 4.3/7.
9P ‘Modern Family‘ finished with an average 8.181 million viewers and a 5.7/9.
930P ‘The Real O’Neals‘ in a second episode finished with an average 6.088 million viewers and a 3.9/6.
10P ‘American Crime‘ finished with an average 3.248 million viewers and a 2.6/4.

The Animal Network of Broadcast did not do well on Wednesday, the final day of the February sweeps.

8P ‘Rosewood‘ in a re-debut after a seemingly forever hiatus, finished with an average 3.566 million viewers and a 2.6/4, tops for the network Wednesday. Must See TV ON DEMAND episode.
9P ‘Hell’s Kitchen‘ finished with an average 3.374 million viewers and a 2.5/4.

The CW
The Little Network That Couldn’t didn’t. What a weak example of programming to end a sweeps period.

8P ‘Greatest Animal Commercials Countdown‘ finished with an average 1.496 million viewers and a 1.1/2.
9P ‘MADtv 20th Anniversary Reunion‘ finished with an average 1.069 million viewers and a 0.8/1.

For The Record

CBS finished the February Sweeps period, Wednesday, #1 with an average 8.335 million viewers and a 5.2 rating/9 share.
NBC finished #2 Wednesday with an average 7.110 million viewers and a 4.8/8.
ABC finished #3 with an average 5.684 million viewers and a 3.9/6.
FOX finished #4 with an average 3.470 million viewers and a 2.5/4.
FOXNC finished #5 with an average 3.028 million viewers.
TBS finished #6 with an average 2.210 million viewers.
UNI finished #7 with an average 2.049 million viewers and a 1.1/2.
History Channel finished #8 with an average 1.936 million viewers.
HGTV finished #9 with an average 1.873 million viewers.
ESPN finished #10 with an average 1.388 million viewers.
USA finished #11 with an average 1.366 million viewers.
Lifetime finished #12 with an average 1.403 million viewers.
TEL finished #13 with an average 1.300 million viewers and a 0.8/1.
The CW finished #14 with an average 1.283 million viewers and a 0.9/1.
MSNBC finished #15 with an average 1.298 million viewers.
CNN finished #16 with an average 1.225 million viewers.

Today In Communication History

On this date in 1985, on of the most innovative television shows premiered. Starring Bruce Willis and Cybill Shephard, ‘Moonlighting’ premiered. It broke the fourth wall. Moonlighting was unique at the time for being one of only three shows, due to FCC regulations, to be owned and produced in-house by a broadcast network (NBC’s Punky Brewster and CBS’s Twilight Zone revival being the others). This allowed the network greater flexibility in budgeting the show since the “back-end potential” for profits was so much greater with not having to pay a licensing fee to the film studio or independent production company.

NOTE: We have entered a new era in screen ratings. Nielsen is expanding its sample of TV viewers to include new
homes with meters that record the channel being watched—but not the demographics of the people watching. That will be estimated using data modeling and an algorithm Nielsen has developed, and added to the current sample that does include people meters that measure demos. The Panel Expansion (NPX), in which 12,900 households have been added to the national sample, is at the center of this change. The household ratings in these homes are measured by meters on each television in the home, while the demographic ratings in these homes will be assigned by Nielsen using a statistical algorithm. This is the first time since 1987 that homes in the national sample are not equipped with PeopleMeters, which measure both the program viewed and the people watching it.

February Sweeps Period ran from February 4, 2016 and ended Wednesday, March 2, 2016.

Quote of the Day
‘Most ball games are lost, not won.’
Casey Stengel

Television News

Network Television Morning News Program Ratings Week of February 22nd
#1 ABC’s ‘Good Morning America’ finished with an average 5.058 million viewers
#2 NBC’s ‘The Today Show’ finished with an average 4.875 million viewers
#3 CBS’ ‘CBS This Morning’ finished with an average 3.869 million viewers

‘NCIS’ Renewed For Two More Year
When the norm is hopefully one more year for a series renewal, the world’s most watched drama, ‘NCIS’ has been renewed for two more seasons as its star, Mark Harmon, signed a two year contract taking the show into and through its 15th season.

Cinema News

The Winners of the 88th Annual Academy Awards
WINNER: “Spotlight”

WINNER: Brie Larson, “Room” | Interview | Review | Video Q&A

WINNER: Leonardo DiCaprio, “The Revenant” | Review | Video Q&A

Supporting actress
WINNER: Alicia Vikander, “The Danish Girl” | Video Q&A | Interview

Supporting actor
WINNER: Mark Rylance, “Bridge of Spies” | Review | Q&A

WINNER: Alejandro G. Iñárritu, “The Revenant” | Review | Video Q&A with the cast and crew

Animated feature film
WINNER: “Inside Out” | Review | Behind the scenes

Original screenplay
WINNER: “Spotlight,” by Josh Singer and Tom McCarthy | Review

Adapted screenplay
WINNER: “The Big Short,” by Charles Randolph and Adam McKay | Interview | Review

Foreign language film
WINNER: “Son Of Saul” (Hungary) | Interview | Review

Animated short film
WINNER: “Bear Story”

Live action short
WINNER: “Stutterer”

Documentary feature
WINNER: “Amy” | Review

Documentary short
WINNER: “A Girl in the River: The Price of Forgiveness”

WINNER: “The Revenant,” Emmanuel Lubezki | Photos

Visual effects
WINNER: “Ex Machina,” Andrew Whitehurst, Paul Norris, Mark Ardington and Sara Bennett

Makeup and hair styling
WINNER: “Mad Max: Fury Road,” Lesley Vanderwalt, Elka Wardega and Damian Martin

Film editing
WINNER: “Mad Max: Fury Road,” Margaret Sixel | Interview

Costume design
WINNER: “Mad Max: Fury Road,” Jenny Beavan

Original song
WINNER: “Writing’s On The Wall” from “Spectre,” music and lyric by Jimmy Napes and Sam Smith | Interview

Sound editing
WINNER: “Mad Max: Fury Road,” Mark Mangini and David White

Sound mixing
WINNER: “Mad Max: Fury Road,” Chris Jenkins, Gregg Rudloff and Ben Osmo

Production design
WINNER: “Mad Max: Fury Road,” Colin Gibson (production design); Lisa Thompson (set decoration)

Original score
WINNER: Ennio Morricone, “The Hateful Eight” | Interview

Box Office Weekend 26-28 February 2016 (Domestic)

#1 ‘Deadpool’ $ 31.50 million
#2 ‘Gods of Egypt’ $ 14.00 million
#3 ‘Kung Fu Panda 3’ $ 9.00 million
#4 ‘Eddie the Eagle’ $ 6.30 million
#5 ‘Triple 9’ $ 6.10 million
#6 ‘How To Be Single’ $ 5.16 million
#7 ‘The Witch’ $ 5.00 million
#8 ‘Race’ $ 4.27 million
#9 ‘The Revenant’ $ 3.80 million
#10 ‘Zoolander 2’ $ 2.28 million

Box Office Weekend 12-14 February 2016 (International)
#1 ‘Deadpool’ $ 40.0 million
#2 ‘Zootopia’ $ 30.0 million
#3 ‘Gods of Egypt’ $ 38.0 million
#4 ‘Mei Ren Yu’ $ 28.0 million
#5 ‘The Revenant’ $ 14.1 million
#6 ‘The Monkey King 2’ $ 8.5 million
#7 ‘Risen’ $ 7.0 million
#8 ‘Pattaya’ $ 6.5 million
#9T ‘Alvin & Chipmunk’ $ 6.1 million
#9T ‘How to Be Single’ $ 6.1 million

Coming Soon

‘Jason Bourne’ starring Matt Damon, Alicia Vikander, Julia Stiles, Tommy Lee Jones and Vincent Cassel.


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Across The Pond

ITV #1 Wednesday in the UK as 'Grantchester' season debut top program. 'Coronation Street' top soap.

ITV #1 Wednesday in the UK as ‘Grantchester’ season debut top program. ‘Coronation Street’ top soap.

The Independent One finished on top again on Wednesday in the UK.

730P ‘Coronation Street‘ finished with an average 6.8 million viewers and a 33% share.
8P ‘Big Star’s Little Star‘ finished with an average 3.9 million viewers and a 19% share.
9P ‘Grantchester‘ season debut finished with an average 5.0 million viewers and a 24% share.

The Big One didn’t have the bigger one.

8P ‘Traffic Cops‘ finished with an average 3.6 million viewers and an 18% share.
9P ‘DIY SOS‘ finished with an average 3.6 million viewers and a 17% share.

The Little Two didn’t have much on Wednesday.

8P ‘The £100K House: Tricks of the Trade‘ finished with an average 1.8 million viewers and a 9% share.
9P ‘One Child‘ finished with an average 846,000 viewers and a 4% share.

Channel 4
The Big Four was just a middle of the pack network on Wednesday.

8P ‘Posh Pawn‘ finished with an average 929,000 viewers and a 5% share.
9P ‘24 Hours in A&E‘ finished with an average 1.4 million viewers and a 7% share.

Channel 5
The Viacom Five didn’t have much on Wednesday, either.

8P ‘GPs: Behind Closed Doors‘ finished with an average 1.0 million viewers and a 5% share.
9P ‘Inside Buckingham Palace‘ finished with an average 1.0 million viewers and a 5% share.

Down Under

Seven #1 Wednesday in Australia as 'Nine news' & 'MKR' top programs.

Seven #1 Wednesday in Australia as ‘Nine news’ & ‘MKR’ top programs.

Seven finished #1 in Australia Wednesday with a 34.1% share of the available audience.
Nine finished #2 with a 26.9% share.
Ten finished #3 with a 16.6% share of the available audience.
ABC finished #4 with a 15.7% share.
SBS finished #5 Wednesday in Australia with a 6.7% share of the available audience.

Top Ten Non-News Programs in Australia Wednesday
#1 MY KITCHEN RULES – WED Seven 1,372,000 viewers #1 in all markets in Australia

#2 A CURRENT AFFAIR Nine 814,000 viewers Melbourne top market

#3 THE BIG BANG THEORY-WED Nine 784,000 viewers Melbourne top market

#4 HOME AND AWAY Seven 753,000 viewers Sydney top market
#5 FIRST DATES Seven 731,000 viewers Sydney top market
#6 THE BIG BANG THEORY (R) Nine 653,000 viewers Melbourne top market
#7 7.30 ABC 646,000 viewers Melbourne top market
GET ME OUT OF HERE! WED TEN 637,000 viewers Melbourne top market
#9 THE CHASE AUSTRALIA Seven 589,000 viewers Melbourne top market
#10 THE PROJECT 7PM TEN 538,000 viewers Sydney top market

Top Newscasts in Australia Wednesday
#1 NINE NEWS Nine 934,000 viewers #1 in Melbourne & Brisbane (T)

#2 SEVEN NEWS Seven 919,000 viewers #1 in Adelaide & Perth

#3 NINE NEWS 6:30 Nine 891,000 viewers #1 in Sydney & Brisbane (T)

#4 SEVEN News/TodayTonight Seven 832,000 viewers Melbourne top market

#5 ABC NEWS ABC 732,000 viewers Melbourne top market


Nine #1 Thursday in Australia as 'Home & Away' & 'Nine News' top programs

Nine #1 Thursday in Australia as ‘Home & Away’ & ‘Nine News’ top programs

Nine finished #1 Thursday in Australia with a 29.7% share of the available audience.
Seven finished #2 with a 27.7% share.
Ten finished #3 with a 19.0% share of the available audience.
ABC finished #4 with a 17.8% share.
SBS finished #5 with a 5.8% share of the available audience on Thursday in Australia.

Top Non-Newscast Programming in Australia Thursday
#1 HOME AND AWAY Seven 708,000 viewers #1 in Adelaide

#2 7.30 ABC 685,000 viewers Melbourne top market

GET ME OUT OF HERE! TEN 676,000 viewers #1 in Perth

#4 A CURRENT AFFAIR Nine 675,000 viewers #1 Melbourne

#5 JACK IRISH ABC 581,000 viewers Melbourne top market

#6 THURSDAY NIGHT NRL LIVE Nine 581,000 viewers #1 in Sydney & Brisbane
#7 M- PRETTY WOMAN Seven 548,000 viewers Melbourne top market
#8 THE CHASE AUSTRALIA Seven 518,000 viewers Sydney top market
#9 HATCH, MATCH & DISPATCH ABC 515,000 viewers Melbourne top market
#10 HOT SEAT Nine 503,000 viewers Melbourne top market

Top Newscasts in Australia Thursday
#1 NINE NEWS Nine 985,000 viewers #1 in Melbourne & Brisbane

#2 NINE NEWS 6:30 Nine 961,000 viewers #1 in Sydney

#3 SEVEN NEWS Seven 928,000 viewers #1 in Adelaide & Perth

#4 SEVEN News/TodayTonight Seven 907,000 viewers Melbourne top market

#5 ABC NEWS ABC 759,000 viewers Melbourne top market

For updates throughout the day, FOLLOW us on Twitter @overtheshoulde2 and LIKE us on Facebook at and on Google+ Thank you for allowing us to surpass 46,400+ views at Google+ Sophis1234.

For continual updates on all things ‘screens’, go to:

In this week’s Media Notes Canonical, go to: 🆕💭📝📎 It’s FREE.

Media Notes Briefs: ‘Death Of Television Highly Under-Exaggerated‘: 🆕💡💭🌎💬 It’s Free!


New This Week: Mobile Optimized Sites A Must For Local Business 💬 –


Weekly Retail Media Notes. This week: ‘Do Your Customers Use Digital/Mobile?’💡.@cnasophis


Why Don’t You Use Mobile Now?


Today’s featured ‘Music To Read overtheshouldermedia By’ down at the bottom of the page

Manhatten Transfer ‘Birdland’

Manhatten Transfer ‘Boy From New York City’

This entry was posted in Audience Analysis, Audience Behavior, Audience Management, Broadcast TV Ratings in Australia, Broadcast TV Ratings in the UK, Broadcast TV Ratings in US, Cable TV Ratings, Cinema, Daily Broadcast Ratings, Data, Digital, Direct, Hispanic TV Ratings, Late Night TV Ratings, Media, Media Analysis, Media Management, Mobile, Music To Read By, Music To Read overtheshouldermedia by, Television Program Renewals, Television Ratings, Today In TV History, Uncategorized, Wednesday Night TV Ratings, Weekend Box Office and tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , . Bookmark the permalink.

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