CBS #1 Tuesday in the U.S. BBC One #1 in the UK. Seven #1 in AU.

Super Tuesday Winners Moving Toward Nomination

Super Tuesday Winners Moving Toward Nomination

‘It’s All About Screens.’ This is the Daily Diary of Screens. Tuesday, March 1, 2016, the twenty-fifth day of the February Sweeps Period.
CBS finished #1 broadcast network as ‘NCIS‘ was the top program on television.
In the UK, ‘BBC One‘ #1 network Tuesday as ‘Happy Valley‘ top program and ‘EastEnders‘ was the #1 soap.
Seven finished #1 in Australia as ‘Seven News‘ was #1 newscast and ‘My Kitchen Rules‘ was the top non-news program.
Deadpool‘ #1 box office in the U.S. weekend 26-28 Feb 2016.
Deadpool‘ #1 at the International box office weekend 26-28 Feb 2016.
There are 3.734 Billion Unique Mobile 68% Social Ad Clicks Are Now Mobile. Users as of this quarter, account for a 51% worldwide penetration. Direct uploads of user videos to Facebook now exceed YouTube. Facebook has 1.59 billion monthly users. Instagram has 77.6 million users. 88% of Twitter users are on mobile. An average of 500 million tweets are sent every day. The Google+1 button is hit 5 billion times per day. 80% of Internet users on Pinterest are female. Pinterest has 54.6 million users. LinkedIn has 347 million registered members. Weibo has 100 million daily users. 600 million users on Whatsapp. Facebook has 1.55 billion monthly active users. Netflix now has 75 million streaming subscribers. Cliptomize continues to grow as it has 56,556 users and 78,913 clipbooks with 407,224 visitors. WEDNESDAY AUSTRALIA TV OVERNIGHT RATINGS (*SEE BELOW)

Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’. See ‘The Death Of Television Is Under-Exaggerated‘ @

The Home Of #dailydiaryofscreens

For Tuesday, March 1, 2016 (Posted on March 2, 2016)

CBS #1 Tuesday as 'NCIS' again top program.

CBS #1 Tuesday as ‘NCIS’ again top program.

The Tiffany Network, despite the first Super Tuesday in American Politics continued #1 on Tuesday because it has the most popular drama in the world. Bring on Jethro and you win.

8P ‘NCIS‘ (‘After Hours’) finished with an average 15.180 million viewers and a 9.5 rating and a 15 share. Must See TV ON DEMAND episode extremely well constructed and a breath of fresh air where the team really does work 24/7.
9P ‘NCIS:New Orleans‘ (‘Radio Silence’) finished with an average 11.464 million viewers and a 7.0/11. Must See TV ON DEMAND Episode
10P ‘CBS News: Campaign 2016‘ finished with an average 5.038 million viewers and a 3.2/5.

The Peacock Network tried to pull off a rare upset on Tuesday but just fell short.

8P ‘The Voice‘ finished with an average 12.352 million viewers and a 7.9/12.
10P ‘Decision 2016: Super Tuesday‘ finished #1 in its time slot with an average 5.738 million viewers and a 3.9/6.

The Alphabet Network simply did not belong as a broadcast network on Tuesday. They were only saved by their news department, or were they?. Great job, Disney programmers. Great job.

8P ‘The Muppets‘ averaged an average 2.753 million viewers and a 1.8/3.
9P ‘Marvel’s Agent Carter‘ (‘Hollywood Ending’) finished with an average 2.374 million viewers and a 1.6/2.
10P ‘Your Voice/Your Vote 2016‘ finished with an average 2.344 million viewers and a 1.8/3.

The Animal Network of Broadcast didn’t do much of anything as it battle, along with Disneyville, in keeping ahead of The CW.

8P ‘New Girl‘ finished with an average 2.635 million viewers and a 2.1/ 3.
830P ‘Grandfathered‘ finished with an average 2.069 million viewers and a 1.6/ 2).
9P ‘Brooklyn Nine-Nine‘ finished with an average 1.879 million viewers and a 1.5/2.
930P ‘The Grinder‘ finished with an average 1.646 million viewers and a 1.2/2.

The CW
The Little Network That Couldn’t should have but failed miserably as it went to the dogs.T

8P ‘The World Dog Awards‘ finished with an average 1.019 million viewers and a 0.7/1.

For The Record

CBS finished #1 Tuesday with an average 10.56 million viewers and a 6.6 rating/10 share.
NBC finished #2 with an average 10.15 million viewers and a 6.5/10.
FOXNC finished with an average 4.88 million viewers.
CNN finished with an average 4.10 million viewers.
ABC finished #3 with an average 2.49 million viewers and a 1.7/3.
FOX finished with an average 2.06 million viewers and a 1.6/2.
UNI finished with an average 2.048 million viewers and a 1.1/2.
MSNBE finished with an average 1.98 million viewers.
TEL finished with an average 1.300 million viewers and a 0.8/1.
The CW finished with an average 1.02 million viewers and a 0.7/1.

Today In Communication History
On this date in 1940, the first televised intercollegiate track meet was seen on TV in New York City on W2XBS. The game presented live from Madison Square Garden. New York University won the meet.

NOTE: We have entered a new era in screen ratings. Nielsen is expanding its sample of TV viewers to include new
homes with meters that record the channel being watched—but not the demographics of the people watching. That will be estimated using data modeling and an algorithm Nielsen has developed, and added to the current sample that does include people meters that measure demos. The Panel Expansion (NPX), in which 12,900 households have been added to the national sample, is at the center of this change. The household ratings in these homes are measured by meters on each television in the home, while the demographic ratings in these homes will be assigned by Nielsen using a statistical algorithm. This is the first time since 1987 that homes in the national sample are not equipped with PeopleMeters, which measure both the program viewed and the people watching it.

February Sweeps Period runs from February 4, 2016 and ends March 2, 2016.

Quote of the Day
‘Most ball games are lost, not won.’
Casey Stengel

Television News
‘NCIS’ Renewed For Two More Year
When the norm is hopefully one more year for a series renewal, the world’s most watched drama, ‘NCIS’ has been renewed for two more seasons as its star, Mark Harmon, signed a two year contract taking the show into and through its 15th season.

Cinema News

The Winners of the 88th Annual Academy Awards
WINNER: “Spotlight”

WINNER: Brie Larson, “Room” | Interview | Review | Video Q&A

WINNER: Leonardo DiCaprio, “The Revenant” | Review | Video Q&A

Supporting actress
WINNER: Alicia Vikander, “The Danish Girl” | Video Q&A | Interview

Supporting actor
WINNER: Mark Rylance, “Bridge of Spies” | Review | Q&A

WINNER: Alejandro G. Iñárritu, “The Revenant” | Review | Video Q&A with the cast and crew

Animated feature film
WINNER: “Inside Out” | Review | Behind the scenes

Original screenplay
WINNER: “Spotlight,” by Josh Singer and Tom McCarthy | Review

Adapted screenplay
WINNER: “The Big Short,” by Charles Randolph and Adam McKay | Interview | Review

Foreign language film
WINNER: “Son Of Saul” (Hungary) | Interview | Review

Animated short film
WINNER: “Bear Story”

Live action short
WINNER: “Stutterer”

Documentary feature
WINNER: “Amy” | Review

Documentary short
WINNER: “A Girl in the River: The Price of Forgiveness”

WINNER: “The Revenant,” Emmanuel Lubezki | Photos

Visual effects
WINNER: “Ex Machina,” Andrew Whitehurst, Paul Norris, Mark Ardington and Sara Bennett

Makeup and hair styling
WINNER: “Mad Max: Fury Road,” Lesley Vanderwalt, Elka Wardega and Damian Martin

Film editing
WINNER: “Mad Max: Fury Road,” Margaret Sixel | Interview

Costume design
WINNER: “Mad Max: Fury Road,” Jenny Beavan

Original song
WINNER: “Writing’s On The Wall” from “Spectre,” music and lyric by Jimmy Napes and Sam Smith | Interview

Sound editing
WINNER: “Mad Max: Fury Road,” Mark Mangini and David White

Sound mixing
WINNER: “Mad Max: Fury Road,” Chris Jenkins, Gregg Rudloff and Ben Osmo

Production design
WINNER: “Mad Max: Fury Road,” Colin Gibson (production design); Lisa Thompson (set decoration)

Original score
WINNER: Ennio Morricone, “The Hateful Eight” | Interview

Box Office Weekend 26-28 February 2016 (Domestic)

#1 ‘Deadpool’ $ 31.50 million
#2 ‘Gods of Egypt’ $ 14.00 million
#3 ‘Kung Fu Panda 3’ $ 9.00 million
#4 ‘Eddie the Eagle’ $ 6.30 million
#5 ‘Triple 9’ $ 6.10 million
#6 ‘How To Be Single’ $ 5.16 million
#7 ‘The Witch’ $ 5.00 million
#8 ‘Race’ $ 4.27 million
#9 ‘The Revenant’ $ 3.80 million
#10 ‘Zoolander 2’ $ 2.28 million

Box Office Weekend 12-14 February 2016 (International)
#1 ‘Deadpool’ $ 40.0 million
#2 ‘Zootopia’ $ 30.0 million
#3 ‘Gods of Egypt’ $ 38.0 million
#4 ‘Mei Ren Yu’ $ 28.0 million
#5 ‘The Revenant’ $ 14.1 million
#6 ‘The Monkey King 2’ $ 8.5 million
#7 ‘Risen’ $ 7.0 million
#8 ‘Pattaya’ $ 6.5 million
#9T ‘Alvin & Chipmunk’ $ 6.1 million
#9T ‘How to Be Single’ $ 6.1 million

Coming Soon

‘Jason Bourne’ starring Matt Damon, Alicia Vikander, Julia Stiles, Tommy Lee Jones and Vincent Cassel.


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Across The Pond

BBC One #1 Tuesday in the UK as 'Happy Valley' finished as the top program.

BBC One #1 Tuesday in the UK as ‘Happy Valley’ finished as the top program.

The Big One had the big one on Tuesday to finish #1 in the UK.

730P ‘EastEnders‘ finished with an average 6.3 million viewers and a 31% share.
8P ‘Holby City’ finished with an average 4.6 million viewers and a 22% share.
9P ‘Happy Valley‘ finished #1 with an average 6.4 million viewers and a 30% share.

The Independent One couldn’t quite make it on Tuesday.

7P ‘Emmerdale‘ finished with an average 5.7 million viewers and a 29% share.
8P ‘It’s Not Rocket Science‘ finished with an average 1.7 million viewers and an 8% share.
9P ‘Car Crash Britain: Caught on Camera‘ finished with an average 1.5 million viewers and a 7% share.

The Little Two did not have a good Tuesday evening. Nuff said.

8P ‘Back in Time for the Weekend‘ finished with an average 2.3 million viewers and an 11% share.
9P ‘Who’s the Boss?‘ finished with an average 734,000 viewers and a 4% share.

Channel 4
The Big Four finished completely out of the running Tuesday.

8P ‘The Secret Life of the Zoo‘ finished with an average 2.0 million viewers and a 10% share.
9P ‘Born to be Different‘ finished with an average 1.0 million viewers and a 5% share.

Channel 5
The Viacom Five finished out of the money on Tuesday.
8P ‘Britain’s Horror Homes‘ finished with 1 million viewers and a 5% share.
9P ‘The Great British Benefits Handout‘ finished with an average 1.3 million viewers and a 6% share.

Down Under

Seven #1 Tuesday in AU as 'My Kitchen Rules' & 'Seven News' top programs.

Seven #1 Tuesday in AU as ‘My Kitchen Rules’ & ‘Seven News’ top programs.

Seven finished #1 Tuesday in Australia with a 33.0% share of the available audience.
Nine finished #2 with a 25.4% share.
Ten finished #3 with a 19.4% share of the available audience.
ABC finished #4 with a 15.8% share.
SBS finished #5 Tuesday in Australia with a 6.7% share of the available audience.

Top Ten Non-News Programs In Australia Tuesday
#1 MY KITCHEN RULES–TUE Seven 1,496,000 viewers #1 in all markets

#2 WANTED Seven 962,000 viewers Sydney top market

#3 A CURRENT AFFAIR Nine 861,000 viewers Sydney top market

#4 THE BIG BANG THEORY-TUE Nine 811,000 viewers Sydney top market

#5 HOME AND AWAY Seven 805,000 viewers Sydney top market
#6 HERE COME THE HABIBS! Nine 800,000 viewers Sydney top market
GET ME OUT OF HERE! TUE TEN 688,000 viewers Melbourne top market
#8 THE BIG BANG THEORY (R) Nine 675,000 viewers Sydney top market
#9 7.30 ABC 657,000 viewers Melbourne top market
#10 THE CHASE AUSTRALIA Seven 652,000 viewers Melbourne top market

Top Newscasts In Australia Tuesday
#1 SEVEN NEWS Seven 1,062,000 viewers #1 in Adelaide & Perth

#2 SEVEN News/TodayTonight Seven 1,028,000 viewers Melbourne top market
#3 NINE NEWS Nine 999,000 viewers #1 in Melbourne & Brisbane

#4 NINE NEWS 6:30 Nine 935,000 viewers #1 in Sydney

#5 ABC NEWS-EV ABC 789,000 viewers Melbourne top market


Seven #1 Wednesday in Australia as 'Nine news' & 'MKR' top programs.

Seven #1 Wednesday in Australia as ‘Nine news’ & ‘MKR’ top programs.

Seven finished #1 in Australia Wednesday with a 34.1% share of the available audience.
Nine finished #2 with a 26.9% share.
Ten finished #3 with a 16.6% share of the available audience.
ABC finished #4 with a 15.7% share.
SBS finished #5 Wednesday in Australia with a 6.7% share of the available audience.

Top Ten Non-News Programs in Australia Wednesday
#1 MY KITCHEN RULES – WED Seven 1,372,000 viewers #1 in all markets in Australia

#2 A CURRENT AFFAIR Nine 814,000 viewers Melbourne top market

#3 THE BIG BANG THEORY-WED Nine 784,000 viewers Melbourne top market

#4 HOME AND AWAY Seven 753,000 viewers Sydney top market
#5 FIRST DATES Seven 731,000 viewers Sydney top market
#6 THE BIG BANG THEORY (R) Nine 653,000 viewers Melbourne top market
#7 7.30 ABC 646,000 viewers Melbourne top market
GET ME OUT OF HERE! WED TEN 637,000 viewers Melbourne top market
#9 THE CHASE AUSTRALIA Seven 589,000 viewers Melbourne top market
#10 THE PROJECT 7PM TEN 538,000 viewers Sydney top market

Top Newscasts in Australia Wednesday
#1 NINE NEWS Nine 934,000 viewers #1 in Melbourne & Brisbane (T)

#2 SEVEN NEWS Seven 919,000 viewers #1 in Adelaide & Perth

#3 NINE NEWS 6:30 Nine 891,000 viewers #1 in Sydney & Brisbane (T)

#4 SEVEN News/TodayTonight Seven 832,000 viewers Melbourne top market

#5 ABC NEWS ABC 732,000 viewers Melbourne top market

For updates throughout the day, FOLLOW us on Twitter @overtheshoulde2 and LIKE us on Facebook at and on Google+ Thank you for allowing us to surpass 46,400+ views at Google+ Sophis1234.

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Media Notes Briefs: ‘Death Of Television Highly Under-Exaggerated‘: 🆕💡💭🌎💬 It’s Free!


New This Week: Mobile Optimized Sites A Must For Local Business 💬 –


Weekly Retail Media Notes. This week: ‘Do Your Customers Use Digital/Mobile?’💡.@cnasophis


Why Don’t You Use Mobile Now?


Today’s featured ‘Music To Read overtheshouldermedia By’ down at the bottom of the page

Manhatten Transfer ‘Birdland’

Manhatten Transfer ‘Boy From New York City’

This entry was posted in Audience Analysis, Audience Behavior, Audience Management, Broadcast TV Ratings in Australia, Broadcast TV Ratings in the UK, Broadcast TV Ratings in US, Cable TV Ratings, Cinema, Daily Broadcast Ratings, Data, Digital, Direct, Hispanic TV Ratings, Late Night TV Ratings, Media, Media Analysis, Media Management, Mobile, Music To Read By, Music To Read overtheshouldermedia by, Television Program Renewals, Television Ratings, Today In TV History, Tuesday Night TV Ratings, Uncategorized, Weekend Box Office and tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , . Bookmark the permalink.

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