NBC #1 Monday in the U.S. ITV #1 in the UK. Seven #1 in AU.

‘It’s All About Screens.’ This is the Daily Diary of Screens. Monday, February 29, 2016, the twenty-fourth day of the February Sweeps Period.
NBC finished #1 broadcast network as ‘The Voice‘ was the top program on television.
In the UK, ‘ITV‘ #1 network Monday as ‘Davina McCall: Life at the Extreme‘ top program and ‘Coronation Street’ was the #1 soap.
Seven finished #1 in Australia as ‘Seven News‘ was #1 newscast and ‘My Kitchen Rules‘ was the top non-news program.
Deadpool‘ #1 box office in the U.S. weekend 26-28 Feb 2016.
Deadpool‘ #1 at the International box office weekend 26-28 Feb 2016.
There are 3.734 Billion Unique Mobile 68% Social Ad Clicks Are Now Mobile. Users as of this quarter, account for a 51% worldwide penetration. Direct uploads of user videos to Facebook now exceed YouTube. Facebook has 1.59 billion monthly users. Instagram has 77.6 million users. 88% of Twitter users are on mobile. An average of 500 million tweets are sent every day. The Google+1 button is hit 5 billion times per day. 80% of Internet users on Pinterest are female. Pinterest has 54.6 million users. LinkedIn has 347 million registered members. Weibo has 100 million daily users. 600 million users on Whatsapp. Facebook has 1.55 billion monthly active users. Netflix now has 75 million streaming subscribers. Cliptomize continues to grow as it has 56,556 users and 78,913 clipbooks with 407,224 visitors. TUESDAY AUSTRALIAN OVERNIGHT TV RATINGS (*SEE BELOW)

Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’. See ‘The Death Of Television Is Under-Exaggerated‘ @ http://bit.ly/DeathofTelevision.

The Home Of #dailydiaryofscreens

For Monday, February 29, 2016 (Posted on March 1, 2016)

NBC #1 Monday with 'The Voice' as the top program.

NBC #1 Monday with ‘The Voice’ as the top program with over 13 million viewers.

The Peacock Network brought back its reality and a strong first year drama and dominated Monday.

8P ‘The Voice‘ finished with an average 13.236 million viewers and an 8.4 HH ratings and a 13 share.
10P ‘Blindspot‘ finished with an average 6.840 million viewers and a 4.5/7 in ‘Monday’s Battle @ 10P’. Must See TV ON DEMAND episode, this is one of the very best programs on television and the powers that be in Sarnoff Siti simply do not understand what damage they do to a program when they pull it off the air for more than three months IN THE MIDDLE OF THE SEASON.

The Tiffany Network continued with its strong Monday lineup against the best the other networks could throw at it.

8P ‘Supergirl‘ finished with an 6.764 average million viewers and a 4.5/7.
9P ‘Scorpion‘ finished with an average 9.155 million viewers and a 5.9/9.
10P ‘NCIS:Los Angeles‘ finished #1 in the time slot with an average 7.894 million viewers and a 5.0/9. Must See TV ON DEMAND episode. It was #1 in ‘Monday’s Battle @ 10P’.

The Alphabet Network had its reality program and long-time drama on Monday.

8P ‘The Bachelor‘ finished with an average 8.170 million viewers and a 5.9/9.
10P ‘Castle‘ finished with an average 5.301 million viewers and a 3.7/6 in ‘Monday’s Battle @ 10P’. This was a program that was on top in this time slot before the Disneyites destroyed the show with a ridiculous arc of splitting the couple up under the guise of some undercover effort that still isn’t clear. Once the darling of innovative programming, it was destroyed, not by the actors, but those who ran the show.

The Animal Network of Broadcast found out it has a fading program ever since Fish Mooney left and the devil has a tough time battling without a strong lead.

8P ‘Gotham‘ finished with an average 4.183 million viewers and a 2.9/5.
9P ‘Lucifer‘ finished with an average 3.918 million viewers and a 2.6/4.

The CW
The Little Network That Couldn’t get its girl-power to finish above the Mendoza Line.

8P ‘Crazy Ex-Girlfriend‘ finished with an average 894,000 viewers and a 0.7/1.
9P ‘Jane the Virgin’ finished with an average 915,000 viewers and a 0.7/1.

For The Record

NBC finished #1 Monday with an average 11.104 million viewers and a 7.1 rating/11 share.
CBS finished #2 with an average 7.938 million viewers and a 5.0/8.
ABC finished #3 with an average 7.180 million viewers and a 5.1/8.
FOX finished #4 with an average 4.051 million viewers and a 2.8/4.
UNI finished with an average 2.048 million viewers and a 1.1/2
TEL finished with an average 1.300 million viewers and a 0.8/1.
The CW finished with an average 905,000 viewers and a 0.7/1.

Broadcast (English Speaking) network finished Monday in prime time with an average 31.178 million viewers.

Today In Communication History

On this date in 1980, Manhattan Transfer performed “Twilight Zone / Twilight Zone” on “American Bandstand.”

NOTE: We have entered a new era in screen ratings. Nielsen is expanding its sample of TV viewers to include new
homes with meters that record the channel being watched—but not the demographics of the people watching. That will be estimated using data modeling and an algorithm Nielsen has developed, and added to the current sample that does include people meters that measure demos. The Panel Expansion (NPX), in which 12,900 households have been added to the national sample, is at the center of this change. The household ratings in these homes are measured by meters on each television in the home, while the demographic ratings in these homes will be assigned by Nielsen using a statistical algorithm. This is the first time since 1987 that homes in the national sample are not equipped with PeopleMeters, which measure both the program viewed and the people watching it.

February Sweeps Period runs from February 4, 2016 and ends March 2, 2016.

Quote of the Day
‘Most ball games are lost, not won.’
Casey Stengel

Television News
‘NCIS’ Renewed For Two More Year
When the norm is hopefully one more year for a series renewal, the world’s most watched drama, ‘NCIS’ has been renewed for two more seasons as its star, Mark Harmon, signed a two year contract taking the show into and through its 15th season.

Cinema News

The Winners of the 88th Annual Academy Awards
WINNER: “Spotlight”

WINNER: Brie Larson, “Room” | Interview | Review | Video Q&A

WINNER: Leonardo DiCaprio, “The Revenant” | Review | Video Q&A

Supporting actress
WINNER: Alicia Vikander, “The Danish Girl” | Video Q&A | Interview

Supporting actor
WINNER: Mark Rylance, “Bridge of Spies” | Review | Q&A

WINNER: Alejandro G. Iñárritu, “The Revenant” | Review | Video Q&A with the cast and crew

Animated feature film
WINNER: “Inside Out” | Review | Behind the scenes

Original screenplay
WINNER: “Spotlight,” by Josh Singer and Tom McCarthy | Review

Adapted screenplay
WINNER: “The Big Short,” by Charles Randolph and Adam McKay | Interview | Review

Foreign language film
WINNER: “Son Of Saul” (Hungary) | Interview | Review

Animated short film
WINNER: “Bear Story”

Live action short
WINNER: “Stutterer”

Documentary feature
WINNER: “Amy” | Review

Documentary short
WINNER: “A Girl in the River: The Price of Forgiveness”

WINNER: “The Revenant,” Emmanuel Lubezki | Photos

Visual effects
WINNER: “Ex Machina,” Andrew Whitehurst, Paul Norris, Mark Ardington and Sara Bennett

Makeup and hair styling
WINNER: “Mad Max: Fury Road,” Lesley Vanderwalt, Elka Wardega and Damian Martin

Film editing
WINNER: “Mad Max: Fury Road,” Margaret Sixel | Interview

Costume design
WINNER: “Mad Max: Fury Road,” Jenny Beavan

Original song
WINNER: “Writing’s On The Wall” from “Spectre,” music and lyric by Jimmy Napes and Sam Smith | Interview

Sound editing
WINNER: “Mad Max: Fury Road,” Mark Mangini and David White

Sound mixing
WINNER: “Mad Max: Fury Road,” Chris Jenkins, Gregg Rudloff and Ben Osmo

Production design
WINNER: “Mad Max: Fury Road,” Colin Gibson (production design); Lisa Thompson (set decoration)

Original score
WINNER: Ennio Morricone, “The Hateful Eight” | Interview

Box Office Weekend 26-28 February 2016 (Domestic)

#1 ‘Deadpool’ $ 31.50 million
#2 ‘Gods of Egypt’ $ 14.00 million
#3 ‘Kung Fu Panda 3’ $ 9.00 million
#4 ‘Eddie the Eagle’ $ 6.30 million
#5 ‘Triple 9’ $ 6.10 million
#6 ‘How To Be Single’ $ 5.16 million
#7 ‘The Witch’ $ 5.00 million
#8 ‘Race’ $ 4.27 million
#9 ‘The Revenant’ $ 3.80 million
#10 ‘Zoolander 2’ $ 2.28 million

Box Office Weekend 12-14 February 2016 (International)
#1 ‘Deadpool’ $ 40.0 million
#2 ‘Zootopia’ $ 30.0 million
#3 ‘Gods of Egypt’ $ 38.0 million
#4 ‘Mei Ren Yu’ $ 28.0 million
#5 ‘The Revenant’ $ 14.1 million
#6 ‘The Monkey King 2’ $ 8.5 million
#7 ‘Risen’ $ 7.0 million
#8 ‘Pattaya’ $ 6.5 million
#9T ‘Alvin & Chipmunk’ $ 6.1 million
#9T ‘How to Be Single’ $ 6.1 million

Coming Soon

‘Jason Bourne’ starring Matt Damon, Alicia Vikander, Julia Stiles, Tommy Lee Jones and Vincent Cassel.


Welcome to new viewers in all 50 States of the U.S., all of the Provinces in Canada, all of the States in Mexico, the UK, Iceland, Ireland, Guernsey, Jersey, France, Belgium, the Netherlands, Denmark, Norway, Sweden, Finland, Estonia, Lithuania, Latvia, the Russian Federation, Belarus, Ukraine, Republic of Moldova, Georgia, Poland, Germany, Austria, Czech Republic, Switzerland, Luxembourg, Portugal, Gibraltar, Spain, Monaco, Malta, Italy, Slovenia, Slovakia, Hungary, Romania, Bulgaria, Moldova, Croatia, Bosnia and Herzegovina, Serbia, Macedonia the former Yugoslave Republic, Albania, Greece, Cyprus, Turkey, Armenia, Azerbaijan, State of Palestine, Jordan, Lebanon, Israel, Saudi Arabia, Oman, Bahrain, United Arab Emirates, Qatar, Kuwait, Iraq, Uzbekistan, Pakistan, India, Bhutan, Nepal, Bangladesh, Sri Lanka, Kazakhstan, Mongolia, China, Hong Kong, Macao, Taiwan, Japan, Republic of Korea, the Philippines, Vietnam, Cambodia, Malaysia, Brunei Darussalam, Fiji, New Zealand, Australia, Indonesia, Singapore, Thailand, Mauritius, Zambia, United Republic of Tanzania, Kenya, Rwanda, Ethiopia, Egypt, Malta, Tunisia, Algeria, Libya, Morocco, Republic of Côte d’Ivoire, Mali, Gabon, Senegal, Benin, Nigeria, Cameroon, Ghana, Mozambique, Uganda, Namibia, Zimbabwe, South Africa, Argentina, Chile, Paraguay, Uruguay, Brazil, Bolivia, Peru, Ecuador, Colombia, Venezuela, Guyana, Suriname, Panama, Costa Rica, Guatemala, Honduras, El Salvadore, Belize, Curaçao, Aruba, St. Lucia, Grenada, Guadeloupe, Jamaica, Trinidad and Tobago, Barbados, Haiti, the Dominican Republic, Martinique, U.S. Virgin Islands, British Virgin Islands, Bahamas and Puerto Rico (148). We are thankful to all of you with more than 39,000 views.

Across The Pond

The Independent One had a new program and a new #1 on Monday in the UK.

7P ‘Emmerdale‘ finished with an average 6.3 million viewers.
730P ‘Coronation Street‘ finished with an average 7.1 million viewers and a 33% share.
830P ‘Coronation Street‘ finished with an average 6.5 million viewers.
9P ‘Davina McCall: Life at the Extreme‘ finished #1 Monday with an average 3.4 million viewers and a 17% share of the available audience. Go Davina!

The Big One couldn’t quite do it after soaps on Monday.

8P ‘EastEnders‘ finished with an average 6.7 million viewers and a 30% share.
830P ‘Panorama‘ (‘Cops, Criminals, Corruption: The Inside Story’) finished with an average 2.5 million viewers and a 12% share.
930P ‘Mrs Brown’s Boys‘ finished with an average 2.8 million viewers and a 14% share.

The Little Two had a little be of oj on Monday.

9P ‘American Crime Story‘ finished with an average 1.6 million viewers and an 8% share.

Channel 5
The Viacom Five made it a three channel race for third on Monday with a little Scully.

9P ‘The X Files‘ finished with an average 1.6 million viewers and an 8% share.

Channel 4
The Big Four anchored away and it finished in contention for third place with a solid average all night long.

8P ‘Supershoppers‘ finished with an average 1.5 million viewers and an 8% share.
9P ‘Royal Navy School‘ finished with an average 1.5 million viewers and an 8% share.

The Indy Two had a family guy on Monday.

9P ‘Family Guy‘ finished with an average 637,000 viewers and a 3% share.

Down Under

Seven #1 Monday as 'My Kitchen Rules' & 'Seven News' top programs

Seven #1 Monday as ‘My Kitchen Rules’ & ‘Seven News’ top programs

Seven finished #1 Monday in Australia with a 32.0% share of the available audience.
Nine finished #2 with a 24.7% share.
ABC finished #3 with an average 19.8% share of the available audience.
Ten finished #4 with a 19.1% share.
SBS finished #5 Monday in Australia with a 4.3% share of the available audience.

Top Ten Non-News Programs In Australia Monday
#1 MY KITCHEN RULES – MON Seven 1,473,000 viewers #1 in all markets

#2 HOME AND AWAY Seven 887,000 viewers Sydney top market
#3 A CURRENT AFFAIR Nine 883,000 viewers Melbourne top market
#4 DOWNTON ABBEY Seven 813,000 viewers Melbourne top market
#5 AUSTRALIAN STORY ABC 799,000 viewers Sydney top market
#6 7.30 ABC 794,000 viewers Sydney top market
GET ME OUT OF HERE! MON TEN 713,000 viewers Sydney top market
#8 AUSTRALIA’S GOT TALENT Nine 657,000 viewers Sydney top market
#9 THE CHASE AUSTRALIA Seven 623,000 viewers Melbourne top market
#10 THE PROJECT 7PM TEN 599,000 viewers Melbourne top market

Top Newscasts In Australia Monday
#1 SEVEN NEWS Seven 1,010,000 viewers #1 in Adelaide & Perth

#2 NINE NEWS Nine 1,006,000 viewers #1 in Sydney & Brisbane
#3 SEVEN News/TodayTonight Seven 965,000 viewers Melbourne top market
#4 NINE NEWS 6:30 Nine 954,000 viewers #1 in Melbourne
#5 ABC NEWS ABC 885,000 viewers Melbourne top market


Seven #1 Tuesday in AU as 'My Kitchen Rules' & 'Seven News' top programs.

Seven #1 Tuesday in AU as ‘My Kitchen Rules’ & ‘Seven News’ top programs.

Seven finished #1 Tuesday in Australia with a 33.0% share of the available audience.
Nine finished #2 with a 25.4% share.
Ten finished #3 with a 19.4% share of the available audience.
ABC finished #4 with a 15.8% share.
SBS finished #5 Tuesday in Australia with a 6.7% share of the available audience.

Top Ten Non-News Programs In Australia Tuesday
#1 MY KITCHEN RULES–TUE Seven 1,496,000 viewers #1 in all markets

#2 WANTED Seven 962,000 viewers Sydney top market

#3 A CURRENT AFFAIR Nine 861,000 viewers Sydney top market

#4 THE BIG BANG THEORY-TUE Nine 811,000 viewers Sydney top market

#5 HOME AND AWAY Seven 805,000 viewers Sydney top market
#6 HERE COME THE HABIBS! Nine 800,000 viewers Sydney top market
GET ME OUT OF HERE! TUE TEN 688,000 viewers Melbourne top market
#8 THE BIG BANG THEORY (R) Nine 675,000 viewers Sydney top market
#9 7.30 ABC 657,000 viewers Melbourne top market
#10 THE CHASE AUSTRALIA Seven 652,000 viewers Melbourne top market

Top Newscasts In Australia Tuesday
#1 SEVEN NEWS Seven 1,062,000 viewers #1 in Adelaide & Perth

#2 SEVEN News/TodayTonight Seven 1,028,000 viewers Melbourne top market
#3 NINE NEWS Nine 999,000 viewers #1 in Melbourne & Brisbane

#4 NINE NEWS 6:30 Nine 935,000 viewers #1 in Sydney

#5 ABC NEWS-EV ABC 789,000 viewers Melbourne top market

For updates throughout the day, FOLLOW us on Twitter @overtheshoulde2 and LIKE us on Facebook at http://www.facebook.com/overtheshouldermedia and on Google+ http://bit.ly/19JVk76. Thank you for allowing us to surpass 46,400+ views at Google+ Sophis1234.

For continual updates on all things ‘screens’, go to: https://www.facebook.com/pages/Dailydiaryofscreens

In this week’s Media Notes Canonical, go to: http://bit.ly/1JnoNS6 🆕💭📝📎 It’s FREE.

Media Notes Briefs: ‘Death Of Television Highly Under-Exaggerated‘:http://bit.ly/DeathofTelevision 🆕💡💭🌎💬 It’s Free!


New This Week: Mobile Optimized Sites A Must For Local Business 💬 – http://eepurl.com/btvkyn


Weekly Retail Media Notes. This week: ‘Do Your Customers Use Digital/Mobile?’ http://bit.ly/1U0M979💡.@cnasophis


Why Don’t You Use Mobile Now? http://goo.gl/wlnJ8o


Today’s featured ‘Music To Read overtheshouldermedia By’ down at the bottom of the page

Manhatten Transfer ‘Birdland’

Manhatten Transfer ‘Boy From New York City’

This entry was posted in Audience Analysis, Audience Behavior, Audience Management, Broadcast TV Ratings in Australia, Broadcast TV Ratings in the UK, Broadcast TV Ratings in US, Cable TV Ratings, Cinema, Daily Broadcast Ratings, Data, Digital, Direct, Hispanic TV Ratings, Late Night TV Ratings, Media, Media Analysis, Media Management, Mobile, Monday Night TV Ratings, Music To Read By, Music To Read overtheshouldermedia by, Television Program Renewals, Television Ratings, Today In TV History, Uncategorized, Weekend Box Office and tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s