ABC #1 Sunday In The U.S. BBC One #1 in the UK. Seven #1 in AU.

'Spotlight' named Best Picture @ 88th Annual Academy Awards

‘Spotlight’ named Best Picture @ 88th Annual Academy Awards

Leonardo DiCaprio named 'Best Actor'

Leonardo DiCaprio named ‘Best Actor’

Brie Larson named Best Actress

Brie Larson named Best Actress

‘It’s All About Screens.’ This is the Daily Diary of Screens. Sunday, February 28, 2016, the twenty-third day of the February Sweeps Period.
ABC finished #1 broadcast network as ‘88th Annual Academy Awards‘ was the top program on television.
In the UK, ‘BBC One‘ #1 network Sunday as ‘Call The Midwife‘ top program.
Seven finished #1 in Australia as ‘Seven News‘ was #1 newscast and ‘DMy Kitchen Rules‘ was the top non-news program.
Deadpool‘ #1 box office in the U.S. weekend 19-21 Feb 2016.
Deadpool‘ #1 at the International box office weekend 19-21 Feb 2016.
There are 3.734 Billion Unique Mobile 68% Social Ad Clicks Are Now Mobile. Users as of this quarter, account for a 51% worldwide penetration. Direct uploads of user videos to Facebook now exceed YouTube. Facebook has 1.59 billion monthly users. Instagram has 77.6 million users. 88% of Twitter users are on mobile. An average of 500 million tweets are sent every day. The Google+1 button is hit 5 billion times per day. 80% of Internet users on Pinterest are female. Pinterest has 54.6 million users. LinkedIn has 347 million registered members. Weibo has 100 million daily users. 600 million users on Whatsapp. Facebook has 1.55 billion monthly active users. Netflix now has 75 million streaming subscribers. Cliptomize continues to grow as it has 56,556 users and 78,913 clipbooks.

Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.

The Home Of #dailydiaryofscreens

For Sunday, February 28, 2016 (Posted on February 29, 2016)

The Alphabet Network had the biggest awards show in the world and finished #1 Sunday.

7P ‘Opening Ceremonies of the 88th Academy Awards‘ finished with an average 21.97 million viewers and a 9.7/16.
830P ‘88th Annual Academy Awards‘ finished with an average 34.425 million viewers and a 23.1/37.

The Tiffany Network

7P ‘60 Minutes‘ finished with an average 6.223 million viewers and a 4.6/7.
830P ‘Last Vegas‘ finished with an average 3.737 million viewers and a 2.4/4.

The Peacock Network

7P ‘Dateline‘ finished with an average 5.401 million viewers and a 3.6/6.
8P ‘Dateline‘ finished with an average 6.030 million viewers and a 3.6/6.
9P ‘Ted‘ finished with an average 1.931 million viewers and a 1.1/2.

The Animal Network of Broadcast

7P ‘The Simpsons‘ finished with an average 1.786 million viewers and a 1.1/2.
730P ‘Bob’s Burgers‘ finished with an average 1.740 million viewers and a 1.0/2.
8P ‘The Simpsons‘ finished with an average 2.196 million viewers and a 1.3/2.
830P ‘Cooper Barrett’s Guide to Surviving The Universe‘ finished with an average 1.345 million viewers and a 1.1/2.
9P ‘Family Guy‘ finished with an average 1.688 million viewers and a 1.1/2.
930P ‘Bordertown‘ finished with an average 1.391 million viewers and a 1.1/2.

For The Record

ABC finished #1 Sunday with an average 30.54 million viewers and a 19.3 rating and a 30 share of the available audience.
CBS finished with an average 4.912 million viewers and a 3.3/5.
NBC finished with an average 3.31 million viewers and a 2.0/3.
UNI finished with an average 2.052 million viewers and a 1.1/2.
FOX finished with an average 1.691 million viewers and a 1.0/2.
TEL finished with an average 900,000 viewers and a 0.5/1.

Broadcast (English Speaking) Networks Sunday finished with an average 40.450 million viewers, DOWN -2.448 million viewers (-5.5%) from SD comparable (2.22.15) when ’87th Academy Awards’ were held and drew 42.856 million viewers..

Today In Communication History

On this date in 1988, ‘Day By Day’ premiered on NBC-TV.

NOTE: We have entered a new era in screen ratings. Nielsen is expanding its sample of TV viewers to include new
homes with meters that record the channel being watched—but not the demographics of the people watching. That will be estimated using data modeling and an algorithm Nielsen has developed, and added to the current sample that does include people meters that measure demos. The Panel Expansion (NPX), in which 12,900 households have been added to the national sample, is at the center of this change. The household ratings in these homes are measured by meters on each television in the home, while the demographic ratings in these homes will be assigned by Nielsen using a statistical algorithm. This is the first time since 1987 that homes in the national sample are not equipped with PeopleMeters, which measure both the program viewed and the people watching it.

February Sweeps Period runs from February 4, 2016 and ends March 2, 2016.

Quote of the Day
‘Most ball games are lost, not won.’
Casey Stengel

Television News
‘NCIS’ Renewed For Two More Year
When the norm is hopefully one more year for a series renewal, the world’s most watched drama, ‘NCIS’ has been renewed for two more seasons as its star, Mark Harmon, signed a two year contract taking the show into and through its 15th season.

Cinema News

The Winners of the 88th Annual Academy Awards
WINNER: “Spotlight”

WINNER: Brie Larson, “Room” | Interview | Review | Video Q&A

WINNER: Leonardo DiCaprio, “The Revenant” | Review | Video Q&A

Supporting actress
WINNER: Alicia Vikander, “The Danish Girl” | Video Q&A | Interview

Supporting actor
WINNER: Mark Rylance, “Bridge of Spies” | Review | Q&A

WINNER: Alejandro G. Iñárritu, “The Revenant” | Review | Video Q&A with the cast and crew

Animated feature film
WINNER: “Inside Out” | Review | Behind the scenes

Original screenplay
WINNER: “Spotlight,” by Josh Singer and Tom McCarthy | Review

Adapted screenplay
WINNER: “The Big Short,” by Charles Randolph and Adam McKay | Interview | Review

Foreign language film
WINNER: “Son Of Saul” (Hungary) | Interview | Review

Animated short film
WINNER: “Bear Story”

Live action short
WINNER: “Stutterer”

Documentary feature
WINNER: “Amy” | Review

Documentary short
WINNER: “A Girl in the River: The Price of Forgiveness”

WINNER: “The Revenant,” Emmanuel Lubezki | Photos

Visual effects
WINNER: “Ex Machina,” Andrew Whitehurst, Paul Norris, Mark Ardington and Sara Bennett

Makeup and hair styling
WINNER: “Mad Max: Fury Road,” Lesley Vanderwalt, Elka Wardega and Damian Martin

Film editing
WINNER: “Mad Max: Fury Road,” Margaret Sixel | Interview

Costume design
WINNER: “Mad Max: Fury Road,” Jenny Beavan

Original song
WINNER: “Writing’s On The Wall” from “Spectre,” music and lyric by Jimmy Napes and Sam Smith | Interview

Sound editing
WINNER: “Mad Max: Fury Road,” Mark Mangini and David White

Sound mixing
WINNER: “Mad Max: Fury Road,” Chris Jenkins, Gregg Rudloff and Ben Osmo

Production design
WINNER: “Mad Max: Fury Road,” Colin Gibson (production design); Lisa Thompson (set decoration)

Original score
WINNER: Ennio Morricone, “The Hateful Eight” | Interview

Box Office Weekend 26-28 February 2016 (Domestic)

#1 ‘Deadpool’ $ 31.50 million
#2 ‘Gods of Egypt’ $ 14.00 million
#3 ‘Kung Fu Panda 3’ $ 9.00 million
#4 ‘Eddie the Eagle’ $ 6.30 million
#5 ‘Triple 9’ $ 6.10 million
#6 ‘How To Be Single’ $ 5.16 million
#7 ‘The Witch’ $ 5.00 million
#8 ‘Race’ $ 4.27 million
#9 ‘The Revenant’ $ 3.80 million
#10 ‘Zoolander 2’ $ 2.28 million

Box Office Weekend 12-14 February 2016 (International)
#1 ‘Deadpool’ $ 40.0 million
#2 ‘Zootopia’ $ 30.0 million
#3 ‘Gods of Egypt’ $ 38.0 million
#4 ‘Mei Ren Yu’ $ 28.0 million
#5 ‘The Revenant’ $ 14.1 million
#6 ‘The Monkey King 2’ $ 8.5 million
#7 ‘Risen’ $ 7.0 million
#8 ‘Pattaya’ $ 6.5 million
#9T ‘Alvin & Chipmunk’ $ 6.1 million
#9T ‘How to Be Single’ $ 6.1 million

Coming Soon

‘Jason Bourne’ starring Matt Damon, Alicia Vikander, Julia Stiles, Tommy Lee Jones and Vincent Cassel.


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Across The Pond

BBC One #1 Sunday in the UK as 'Call The Midwife' top program.

BBC One #1 Sunday in the UK as ‘Call The Midwife’ top program.

The Big One had a new night manager and finished #1 Sunday in the UK.

8P ‘Call the Midwife‘ finished #1 Sunday with an average 8.5 million viewers.

9P ‘The Night Manager‘ finished its second episode with an average 6.4 million viewers and a 28.9% share.

The Independent One fell well behind since the doors closed on Downton.

9P ‘Churchill’s Secret‘ finished with an average 2.8 million viewers and a 12.9% share.

Channel 4
The Big Four had a bit of a zoo and a jump on Sunday evening.

8P ‘The Secret Life of the Zoo‘ finished with an average 1.5 million viewers.
9P ‘The Jump‘ finished with an average 1.9 million viewers.

The Little Two finished poorly Sunday

8P ‘Stag‘ finished with an average 1.2 million viewers and a 6.0% share.

Down Under

Seven #1 Sunday in Australia as 'My Kitchen Rules' & 'Seven News' top programs.

Seven #1 Sunday in Australia as ‘My Kitchen Rules’ & ‘Seven News’ top programs.

Seven finished #1 Sunday in Australia with a 34.7% share of the available audience.
Nine finished #2 with a 24.1% share.
ABC finished #3 with an 18.3% share of the available audience.
Ten finished #4 with a 16.9% share.
SBS finished #5 with a 4.5% share of the available audience in Australia Sunday.

Top Ten Non-News Programs In Australia Sunday

#1 MY KITCHEN RULES – SUN Seven 1,425,000 viewers #1 in all markets
#2 DOC MARTIN ABC 1,005,000 viewers Melbourne top market
#3 SUNDAY NIGHT Seven 943,000 viewers Melbourne top market
#4 60 MINUTES Nine 781,000 viewers Sydney top market
#5T AUSTRALIA’S GOT TALENT Nine 713,000 viewers Sydney top market
#5T I’M A CELEBRITY…Elimination
GET ME OUT OF HERE! TEN 713,000 viewers Melbourne top market
#7 CALL THE MIDWIFE-EV ABC 689,000 viewers Melbourne top market
#8 MODERN FAMILY TEN 623,000 viewers Melbourne top market
GET ME OUT OF HERE! SUN TEN 584,000 viewers Sydney top market
#10 THE X-FILES TEN 557,000 viewers Melbourne top market

Top Newscasts In Australia Sunday

#1 SEVEN NEWS – SUN Seven 1,058,000 viewers #1 in all markets
#2 NINE NEWS SUNDAY Nine 896,000 viewers Melbourne top market
#3 ABC NEWS SUNDAY-EV ABC 792,000 viewers Melbourne top market

AUSSIE Media Notes
2016 Australian Eurovision Entry To Be Announced Next Week
Australia’s entry for the 2016 Eurovision Song Contest will be revealed on Thursday March 3rd. 2014 winner Conchita Wurst will announce our entry during a one-off concert event with the Sydney Symphony Orchestra, Conchita: From Vienna with Love at the Sydney Opera House. The unveiled act will then follow with a special performance. Eurovision will be held in Stockhom, Sweden, in May.

For updates throughout the day, FOLLOW us on Twitter @overtheshoulde2 and LIKE us on Facebook at and on Google+ Thank you for allowing us to surpass 46,400+ views at Google+ Sophis1234.

For continual updates on all things ‘screens’, go to:

In this week’s Media Notes Canonical, go to: 🆕💭📝📎 It’s FREE.

Media Notes Briefs: ‘Do Consumers Always Know What They Want To Buy?’ Great Question. Here’s the answer @:🆕💭🌎💬


New This Week: Mobile Optimized Sites A Must For Local Business 💬 –


Weekly Retail Media Notes. This week: ‘Do Your Customers Use Digital/Mobile?’💡.@cnasophis


Why Don’t You Use Mobile Now?


Today’s featured ‘Music To Read overtheshouldermedia By’ down at the bottom of the page

Lady Gaga ‘Till It Happens To You’

This entry was posted in Audience Analysis, Audience Behavior, Audience Management, Broadcast TV Ratings in Australia, Broadcast TV Ratings in the UK, Broadcast TV Ratings in US, Cable TV Ratings, Cinema, Daily Broadcast Ratings, Data, Digital, Direct, Hispanic TV Ratings, Late Night TV Ratings, Media, Media Analysis, Media Management, Mobile, Music To Read By, Music To Read overtheshouldermedia by, Sunday Night TV Ratings, Television Program Renewals, Television Ratings, Today In TV History, Uncategorized, Weekend Box Office and tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , . Bookmark the permalink.

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