CBS #1 Saturday in the U.S. Nine #1 in AU.

'Spotlight' named Best Picture @ 88th Annual Academy Awards

‘Spotlight’ named Best Picture @ 88th Annual Academy Awards

Leonardo DiCaprio named 'Best Actor'

Leonardo DiCaprio named ‘Best Actor’

Brie Larson named Best Actress

Brie Larson named Best Actress

‘It’s All About Screens.’ This is the Daily Diary of Screens. Saturday, February 27, 2016, the twenty-second day of the February Sweeps Period.
CBS finished #1 broadcast network as ‘Blue Bloods‘ was the top program on television.
In the UK, Friday ratings delayed and will be posted when available.
Nine finished #1 in Australia as ‘ABC News‘ was #1 newscast and ABC’s ‘Death In Paradise‘ was the top non-news program.
Deadpool‘ #1 box office in the U.S. weekend 19-21 Feb 2016.
Deadpool‘ #1 at the International box office weekend 19-21 Feb 2016.
There are 3.734 Billion Unique Mobile 68% Social Ad Clicks Are Now Mobile. Users as of this quarter, account for a 51% worldwide penetration. Direct uploads of user videos to Facebook now exceed YouTube. Facebook has 1.59 billion monthly users. Instagram has 77.6 million users. 88% of Twitter users are on mobile. An average of 500 million tweets are sent every day. The Google+1 button is hit 5 billion times per day. 80% of Internet users on Pinterest are female. Pinterest has 54.6 million users. LinkedIn has 347 million registered members. Weibo has 100 million daily users. 600 million users on Whatsapp. Facebook has 1.55 billion monthly active users. Netflix now has 75 million streaming subscribers. Cliptomize continues to grow as it has 56,556 users and 78,913 clipbooks. SUNDAY AUSTRALIAN OVERNIGHT TV RATINGS (*SEE BELOW)

Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.

The Home Of #dailydiaryofscreens

For Saturday, February 27, 2016 (Posted on February 28, 2016)

CBS #1 Saturday as 'NCIS' rerun was the top program.

CBS #1 Saturday as ‘NCIS’ rerun was the top program.

The Tiffany Network continued it supremacy during the February Sweeps with another victory on Saturday.

8P ‘NCIS: New Orleans‘ rerun finished with an average 4.57 million viewers.
9P ‘NCIS‘ rerun finished #1 overall with an average 5.92 million viewers.
10P ‘48 Hours‘ finished with an average 5.78 million viewers.

The Alphabet Network had NBA Basketball

8P ‘NBA Countdown‘ finished with an average 3.51 million viewers.
830P ‘NBA Basketball‘ featuring the Golden State Warriors against Oklahoma City finished with an average 3.98 million viewers.

The Peacock Network took the evening off on Saturday as they brought hockey to an uninterested world

8P ‘NHL Hockey‘ featuring the Detroit Red Wings against the Colorado Avalanche finished with an average 1.78 million viewers.

The Animal Network of Broadcast finished even below hockey on Saturday. Murdoch phone call coming soon.

8P ‘Rosewood‘ rerun finished with an average 1.16 million viewers.
9P ‘Lucifer‘ rerun finished with an average 1.12 million viewers.

For The Record

CBS finished #1 Saturday with an average 5.42 million viewers.
ABC finished #2 with an average 3.86 million viewers.
NBC finished #3 with an average 1.78 million viewers.
FOX finished #4 with an average 1.14 million viewers.

Broadcast (English Speaking) Networks on Saturday finished with an average 12.323 million viewers, UP, 2.118 million viewers (17.2%) vs SD 2015.

Today In Communication History

On this date in 1983, ‘M*A*S*H’ became the most watched television program in history when the final episode aired on CBS. The TV movie was entitled “Goodbye, Farewell, Amen.”

NOTE: We have entered a new era in screen ratings. Nielsen is expanding its sample of TV viewers to include new
homes with meters that record the channel being watched—but not the demographics of the people watching. That will be estimated using data modeling and an algorithm Nielsen has developed, and added to the current sample that does include people meters that measure demos. The Panel Expansion (NPX), in which 12,900 households have been added to the national sample, is at the center of this change. The household ratings in these homes are measured by meters on each television in the home, while the demographic ratings in these homes will be assigned by Nielsen using a statistical algorithm. This is the first time since 1987 that homes in the national sample are not equipped with PeopleMeters, which measure both the program viewed and the people watching it.

February Sweeps Period runs from February 4, 2016 and ends March 2, 2016.

Quote of the Day
‘Never Let The Fear Of Striking Out Get In Your Way.’
Babe Ruth

Cinema News

The Winners of the 88th Annual Academy Awards
WINNER: “Spotlight”

WINNER: Brie Larson, “Room” | Interview | Review | Video Q&A

WINNER: Leonardo DiCaprio, “The Revenant” | Review | Video Q&A

OSCARS 2016: Full coverage | Ballot | #OscarsSoWhite controversy

Supporting actress
WINNER: Alicia Vikander, “The Danish Girl” | Video Q&A | Interview

Supporting actor
WINNER: Mark Rylance, “Bridge of Spies” | Review | Q&A

WINNER: Alejandro G. Iñárritu, “The Revenant” | Review | Video Q&A with the cast and crew

Animated feature film
WINNER: “Inside Out” | Review | Behind the scenes

Original screenplay
WINNER: “Spotlight,” by Josh Singer and Tom McCarthy | Review

Adapted screenplay
WINNER: “The Big Short,” by Charles Randolph and Adam McKay | Interview | Review

Foreign language film
WINNER: “Son Of Saul” (Hungary) | Interview | Review

Animated short film
WINNER: “Bear Story”

Live action short
WINNER: “Stutterer”

Documentary feature
WINNER: “Amy” | Review

Documentary short
WINNER: “A Girl in the River: The Price of Forgiveness”

WINNER: “The Revenant,” Emmanuel Lubezki | Photos

Visual effects
WINNER: “Ex Machina,” Andrew Whitehurst, Paul Norris, Mark Ardington and Sara Bennett

Makeup and hair styling
WINNER: “Mad Max: Fury Road,” Lesley Vanderwalt, Elka Wardega and Damian Martin

Film editing
WINNER: “Mad Max: Fury Road,” Margaret Sixel | Interview

Costume design
WINNER: “Mad Max: Fury Road,” Jenny Beavan

Original song
WINNER: “Writing’s On The Wall” from “Spectre,” music and lyric by Jimmy Napes and Sam Smith | Interview

Sound editing
WINNER: “Mad Max: Fury Road,” Mark Mangini and David White

Sound mixing
WINNER: “Mad Max: Fury Road,” Chris Jenkins, Gregg Rudloff and Ben Osmo

Production design
WINNER: “Mad Max: Fury Road,” Colin Gibson (production design); Lisa Thompson (set decoration)

Original score
WINNER: Ennio Morricone, “The Hateful Eight” | Interview

Box Office Weekend 17-21 February 2016 (Domestic)
#1 ‘Deadpool’ $ 56.50 million in 3,722 locations
#2 ‘Kung Fu Panda 3’ $ 13.20 million in 3,448 locations
#3 ‘Risen’ $ 11.50 million in 2,915 locations
#4 ‘The Witch’ $ 8.30 million in 2,046 locations
#5 ‘How To Be Single’ $ 8.00 million in 3,357 locations
#6 ‘Race’ $ 7.00 million in 2,369 locations
#7 ‘Zoolander 2’ $ 5.38 million in 3,418 locations
#8 ‘The Revenant’ $ 3.80 million in 1,938 locations
#9 ‘Star Wars’ $ 3.70 million in 1,618 locations
#10 ‘Hail Ceasar’ $ 2.60 million in 1,726 locations

Box Office Weekend 12-14 February 2016 (International)
#1 ‘Deadpool’ $125.0 million
#2 ‘The Mermaid’ $109.0 million
#3 ‘The Monkey King 2’ $ 38.0 million
#4 ‘Macau III’ $ 36.0 million
#5 ‘Alvin-Chipmunks’ $ 15.3 million
#6 ‘Kung Fu Panda 3’ $ 14.6 million
#7 ‘The Revenant’ $ 14.2 million
#8 ‘Violent Prosecuter’$ 11.0 million
#9 ‘Zealander 2’ $ 8.5 million
#10 ‘How to Be Single’ $ 8.1 million

Coming Soon

‘Jason Bourne’ starring Matt Damon, Alicia Vikander, Julia Stiles, Tommy Lee Jones and Vincent Cassel.


Welcome to new viewers in all 50 States of the U.S., all of the Provinces in Canada, all of the States in Mexico, the UK, Iceland, Ireland, Guernsey, Jersey, France, Belgium, the Netherlands, Denmark, Norway, Sweden, Finland, Estonia, Lithuania, Latvia, the Russian Federation, Belarus, Ukraine, Republic of Moldova, Georgia, Poland, Germany, Austria, Czech Republic, Switzerland, Luxembourg, Portugal, Gibraltar, Spain, Monaco, Malta, Italy, Slovenia, Slovakia, Hungary, Romania, Bulgaria, Moldova, Croatia, Bosnia and Herzegovina, Serbia, Macedonia the former Yugoslave Republic, Albania, Greece, Cyprus, Turkey, Armenia, Azerbaijan, State of Palestine, Jordan, Lebanon, Israel, Saudi Arabia, Oman, Bahrain, United Arab Emirates, Qatar, Kuwait, Iraq, Uzbekistan, Pakistan, India, Bhutan, Nepal, Bangladesh, Sri Lanka, Kazakhstan, Mongolia, China, Hong Kong, Macao, Taiwan, Japan, Republic of Korea, the Philippines, Vietnam, Cambodia, Malaysia, Brunei Darussalam, Fiji, New Zealand, Australia, Indonesia, Singapore, Thailand, Mauritius, Zambia, United Republic of Tanzania, Kenya, Rwanda, Ethiopia, Egypt, Malta, Tunisia, Algeria, Libya, Morocco, Republic of Côte d’Ivoire, Mali, Gabon, Senegal, Benin, Nigeria, Cameroon, Ghana, Mozambique, Uganda, Namibia, Zimbabwe, South Africa, Argentina, Chile, Paraguay, Uruguay, Brazil, Bolivia, Peru, Ecuador, Colombia, Venezuela, Guyana, Suriname, Panama, Costa Rica, Guatemala, Honduras, El Salvadore, Belize, Curaçao, Aruba, St. Lucia, Grenada, Guadeloupe, Jamaica, Trinidad and Tobago, Barbados, Haiti, the Dominican Republic, Martinique, U.S. Virgin Islands, British Virgin Islands, Bahamas and Puerto Rico (148). We are thankful to all of you with more than 39,000 views. Most reads Saturday: U.S., Brazil & Singapore with viewers on all six populated Continents.

Across The Pond

UK TV Ratings for Friday are not available. They will be posted when available.

Down Under

Nine #1 Saturday as  'Death In Paradise' #1 non-news program & ' ABC News Saturday' #1 newscast

Nine #1 Saturday as ‘Death In Paradise’ #1 non-news program & ‘ ABC News Saturday’ #1 newscast

Nine finished #1 Saturday in Australia with a 27.0% share of the available audience.
Seven finished #2 with a 26.5% share.
ABC finished #3 with a 23.0% share of the available audience.
Ten finished #4 with a 14.8% share.
SBS finished #5 Saturday in Australia with a 8.7% share of the available audience.

Top Ten Non-News Programs In Australia Saturday

#1 DEATH IN PARADISE ABC 875,000 viewers #1 in all markets
#2 CUFFS ABC 518,000 viewers Melbourne top market
#3 DESPICABLE ME Seven 485,000 viewers Melbourne top market
#4 AUSTRALIA’S GOT TALENT Nine 377,000 viewers Melbourne top market
#5 47 RONIN Seven 350,000 viewers Melbourne top market
#6 GETAWAY Nine 338,000 viewers Sydney top market
#7 JACK RYAN:ShadowRecruit TEN 323,000 viewers Melbourne top market
#8 HERE COME THE HABIBS! Nine 261,000 viewers Sydney top market
#9 BORDER SECURITY Seven 258,000 viewers Melbourne top market
#10 RESTORATION MAN ABC 229,000 viewers Sydney top market

Top Newscasts In Australia Saturday
#1 ABC NEWS-SA ABC 805,000 viewers #1 in Sydney, Melbourne & Adelaide
#2 SEVEN NEWS – SAT Seven 761,000 viewers #1 in Perth

#3 NINE NEWS SATURDAY Nine 720,000 viewers #1 in Brisbane
#4 TEN EYEWITNESS NEWS SAT TEN 291,000 viewers Sydney top market

#5 WEEKEND TODAY Nine 277,000 viewers Sydney top market

#6 WEEKEND SUNRISE – SAT Seven 249,000 viewers Melbourne top market
#7 WEEKEND SUNRISE–SatLate Seven 241,000 viewers Sydney top market
#8 SEVEN NEWS AT 5 Seven 236,000 viewers Sydney top market


Seven #1 Sunday in Australia as 'My Kitchen Rules' & 'Seven News' top programs.

Seven #1 Sunday in Australia as ‘My Kitchen Rules’ & ‘Seven News’ top programs.

Seven finished #1 Sunday in Australia with a 34.7% share of the available audience.
Nine finished #2 with a 24.1% share.
ABC finished #3 with an 18.3% share of the available audience.
Ten finished #4 with a 16.9% share.
SBS finished #5 with a 4.5% share of the available audience in Australia Sunday.

Top Ten Non-News Programs In Australia Sunday

#1 MY KITCHEN RULES – SUN Seven 1,425,000 viewers #1 in all markets
#2 DOC MARTIN ABC 1,005,000 viewers Melbourne top market
#3 SUNDAY NIGHT Seven 943,000 viewers Melbourne top market
#4 60 MINUTES Nine 781,000 viewers Sydney top market
#5T AUSTRALIA’S GOT TALENT Nine 713,000 viewers Sydney top market
#5T I’M A CELEBRITY…Elimination
GET ME OUT OF HERE! TEN 713,000 viewers Melbourne top market
#7 CALL THE MIDWIFE-EV ABC 689,000 viewers Melbourne top market
#8 MODERN FAMILY TEN 623,000 viewers Melbourne top market
GET ME OUT OF HERE! SUN TEN 584,000 viewers Sydney top market
#10 THE X-FILES TEN 557,000 viewers Melbourne top market

Top Newscasts In Australia Sunday

#1 SEVEN NEWS – SUN Seven 1,058,000 viewers #1 in all markets
#2 NINE NEWS SUNDAY Nine 896,000 viewers Melbourne top market
#3 ABC NEWS SUNDAY-EV ABC 792,000 viewers Melbourne top market

AUSSIE Media Notes
2016 Australian Eurovision Entry To Be Announced Next Week
Australia’s entry for the 2016 Eurovision Song Contest will be revealed on Thursday March 3rd. 2014 winner Conchita Wurst will announce our entry during a one-off concert event with the Sydney Symphony Orchestra, Conchita: From Vienna with Love at the Sydney Opera House. The unveiled act will then follow with a special performance. Eurovision will be held in Stockhom, Sweden, in May.

For updates throughout the day, FOLLOW us on Twitter @overtheshoulde2 and LIKE us on Facebook at and on Google+ Thank you for allowing us to surpass 46,400+ views at Google+ Sophis1234.

For continual updates on all things ‘screens’, go to:

In this week’s Media Notes Canonical, go to: 🆕💭📝📎 It’s FREE.

Media Notes Briefs: ‘Do Consumers Always Know What They Want To Buy?’ Great Question. Here’s the answer @:🆕💭🌎💬


New This Week: Mobile Optimized Sites A Must For Local Business 💬 –


Weekly Retail Media Notes. This week: ‘Do Your Customers Use Digital/Mobile?’💡.@cnasophis


Why Don’t You Use Mobile Now?


Today’s featured ‘Music To Read overtheshouldermedia By’ down at the bottom of the page

Gabriella Quevedo ‘Yesterday’

Gabriella Quevedo ‘Classical Gas’

This entry was posted in Audience Analysis, Audience Behavior, Audience Management, Broadcast TV Ratings in Australia, Broadcast TV Ratings in the UK, Broadcast TV Ratings in US, Cable TV Ratings, Cinema, Daily Broadcast Ratings, Data, Digital, Direct, Hispanic TV Ratings, Late Night TV Ratings, Media, Media Analysis, Media Management, Mobile, Music To Read By, Music To Read overtheshouldermedia by, Saturday Night TV Ratings, Television Program Renewals, Television Ratings, Today In TV History, Tuesday Night TV Ratings, Uncategorized, Weekend Box Office and tagged , , , , , , , , , , , , , , , , , , , , , , , . Bookmark the permalink.

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