‘It’s All About Screens.’ This is the Daily Diary of Screens. Friday, February 26, 2016, the twenty-first day of the February Sweeps Period.
CBS finished #1 broadcast network as ‘Blue Bloods‘ was the top program on television.
In the UK, Friday ratings delayed and will be posted when available.
Seven finished #1 in Australia as ‘Seven News‘ was #1 newscast and ABC’s ‘The Doctor Blake Mysteries‘ was the top non-news program.
‘Deadpool‘ #1 box office in the U.S. weekend 19-21 Feb 2016.
‘Deadpool‘ #1 at the International box office weekend 19-21 Feb 2016.
There are 3.734 Billion Unique Mobile 68% Social Ad Clicks Are Now Mobile. Users as of this quarter, account for a 51% worldwide penetration. Direct uploads of user videos to Facebook now exceed YouTube. Facebook has 1.59 billion monthly users. Instagram has 77.6 million users. 88% of Twitter users are on mobile. An average of 500 million tweets are sent every day. The Google+1 button is hit 5 billion times per day. 80% of Internet users on Pinterest are female. Pinterest has 54.6 million users. LinkedIn has 347 million registered members. Weibo has 100 million daily users. 600 million users on Whatsapp. Facebook has 1.55 billion monthly active users. Netflix now has 75 million streaming subscribers. Cliptomize continues to grow as it has 56,556 users and 78,913 clipbooks. SATURDAY OVERNIGHT TV RATINGS IN AUSTRALIA (*SEE BELOW)
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Friday, February 26, 2016 (Posted on February 27, 2016)
CBS #1 Friday as ‘Blue Bloods’ top program.
CBS
The Tiffany Network continued its remarkable run in the February Sweeps with another victory led by ‘Hawaii’ & ‘Blue’.
8P ‘Amazing Race‘ finished with an average 5.78 million viewers.
9P ‘Hawaii Five-0‘ (‘Ka Pohaku Kihi Pa’a’ (The Solid Cornerstone) with guest stars Michael Imperioli and Ziggy Marley, finished #2 with an average 8.24 million viewers.
10P ‘Blue Bloods‘ (‘Help Me Help You’) with guest star Whoopi Goldberg finished #1 with an average 10.26 million viewers.
ABC
The Alphabet Network finished well behind #1 for second spot Friday.
8P ‘Last Man Standing‘ finished #3 Friday with an average 6.86 million viewers.
830P ‘Dr. Ken‘ finished with an average 5.16 million viewers.
9P ‘Shark Tank‘ finished with an average 5.51 million viewers.
10P ‘20/20‘ finished with an average 3.49 million viewers.
NBC
The Peacock Network finished in third place.
8P ‘Caught On Camera With Nick Cannon‘ finished with an average 3.55 million viewers.
9P ‘Dateline‘ (‘Over The Edge’) finished a two-hour block Friday with an average 5.69 million viewers.
FOX
The Animal Network of Broadcast had a great program that nobody watched on Friday.
8P ‘Sleepy Hollow‘ finished with an average 2.99 million viewers.
9P ‘Second Chance‘ (‘That Time In The Car’) finished with an average 1.81 million viewers, UP 143,000 vs SD 2015. Must See TV ON DEMAND episode.
The CW
The Little Network That Couldn’t didn’t.
8P ‘The Vampire Diaries‘ (‘Moonlight on the Bayou’) finished with an average 1.17 million viewers.
9P ‘The Originals‘ (‘A Streetcar Named Desire’) finished with an average 1.06 million viewers.
For The Record
CBS finished #1 Friday with an average 8.092 million viewers, UP +292,000 viewers vs 7.800 million SD 2015.
ABC finished #2 with an average 5.005 million viewers, DOWN -1.086 million viewers vs 6.091 million SD 2015.
NBC finished #3 with an average 4.976 million viewers, DOWN -152,000 viewers vs 5.128 million viewers SD 2015.
UNI finished #4 with an average 2.48 million viewers.
FOX finished #5 with an average 2.396 million viewers, UP +141,000 viewers vs 2.255 million viewers SD 2015.
TEL finished #6 with an average 1.30 million viewers.
The CW finished #7 with an average 1.112 million viewers, UP +82,000 viewers vs 1.030 million viewers SD 2015.
Broadcast (English Speaking) Networks on Friday finished with an average 21.581 million viewers DOWN -723,000 viewers from 22.304 million viewers SD 2015.
Today In Communication History
On this date in 1940, following hearings, the Federal Communications Commission’s National Television System Committee (NTSC) declines to specify a television line standard. Saying that ‘nothing should be done which will encourage a large public investment in receivers which … may become obsolete in a relatively short time’, it tells manufacturers to make sets that can be adapted to whichever line standard is eventually adopted. RCA had been planning a sales campaign for cut-price receivers to kick-start the market. Experimental television broadcasters will be allowed to seek program sponsors from 1 September.
NOTE: We have entered a new era in screen ratings. Nielsen is expanding its sample of TV viewers to include new
homes with meters that record the channel being watched—but not the demographics of the people watching. That will be estimated using data modeling and an algorithm Nielsen has developed, and added to the current sample that does include people meters that measure demos. The Panel Expansion (NPX), in which 12,900 households have been added to the national sample, is at the center of this change. The household ratings in these homes are measured by meters on each television in the home, while the demographic ratings in these homes will be assigned by Nielsen using a statistical algorithm. This is the first time since 1987 that homes in the national sample are not equipped with PeopleMeters, which measure both the program viewed and the people watching it.
February Sweeps Period runs from February 4, 2016 and ends March 2, 2016.
Quote of the Day
‘Never Let The Fear Of Striking Out Get In Your Way.’
Babe Ruth
FIFA In Turmoil
Gianni Infantino was elected President of FIFA.
Gianni Infantino Elected President of FIFA
Marketing Research
Who In The World Is Spending What, Where, When, Why?
Nielsen has come out with a new study that gives us a peak into who is spending what, where, when and why. The Question is: Once all of us have covered our essential living expenses, how do we spend the money left over? Whether we stash our spare cash for retirement, invest it to try and make more, or purchase new products, strategies differ around the world. In the fourth quarter of 2015, saving and investing intention levels were highest in Asia-Pacific (61% and 37%, respectively), as was spending on holidays/vacations (44%), new clothes (41%), new technology (34%) and out-of-home entertainment (34%). Some spending/saving strategies took on greater importance in certain regions. For example, intentions to pay off debts were a priority in Latin America (35%), and intentions to spend on home improvement projects showed the highest regional percentage in North America (25%). Plans to save for retirement were highest in Asia-Pacific and North America at 16% each.
Nearly one-quarter of Middle East/Africa respondents (23%) said they had no spare cash in the fourth quarter—the highest-level regionally, followed by 18% in Europe, 17% in Latin America, 11% in North America and 5% in Asia-Pacific.
For those who intend to change spending activities in order to save, the top strategy in every region except the Middle East/Africa was spending less on new clothes (cutting down on take-away meals edged out new clothes spending in the Middle East/Africa by just one percentage point). Reducing take-away meals was also one of the top three savings strategies in North America. Cutting back on out-of-home entertainment was one of the top three savings strategies in every region, with the highest level reported in Latin America (53%). Saving on gas and electricity was one of the top three strategies in Asia-Pacific and Latin America, while in Europe, switching to cheaper grocery brands was a top approach, exceeding the global average by 15 percentage points (49%).
Of the various ways consumers cut back, Latin American respondents showed the highest spending-restraint levels for seven of 15 saving strategies. Saving on gas and electricity was particularly high in the region, exceeding the global average by 12 percentage points (50%). Europe showed the highest spending restraint for five saving strategies.
Other findings include:
◉ Global consumer confidence declined two points from the third quarter to 97 – the same score as the start of the year.
◉ In the U.S., the percentage who believed they were in recession fell to 47%, the lowest level seen since Nielsen began tracking recessionary sentiment in 2008.
◉ Fears about terrorism escalated to new highs in North America and Europe.
◉ Consumer confidence in the third quarter increased in 26 of 61 markets measured by Nielsen (43% of measured markets).
◉ Consumer confidence in all three sub-Saharan markets measured by Nielsen (Nigeria, Ghana and Kenya) finished 2015 above an index score of 100.
For more detail and insight, download Nielsen’s fourth-quarter 2015 Global Consumer Confidence Report @ http://www.nielsen.com/us/en/insights/reports/2016/q4-2015-consumer-confidence-report.html.
Where Do Hispanics Like To Go On The Web?
From the editors off MediaLife (022316), when it comes to the web, Hispanics seek out entertainment. They want music, TV shows, beauty advice and sports scores. With a few exceptions, their top online destinations are devoted to amusing and distracting them. That’s based on a list of most popular sites among Hispanic web surfers provided by SimilarWeb, a website traffic tracking company.
The top site, musica.com, generated more than 1 billion visits last year, with Univision.com a distant second at 648 million. Spanish-language newspaper La Nacion placed third with 617 million visits, and ehowenespanol.com, the Spanish-language version of the DIY site eHow, ranked fourth with 517.9 million. Those two were the only hard news or practical sites among the top 10. From lifestyle site Batanga.com to ESPNDeportes.com, the rest are entertainment sites. Four of the top 10 are TV-related. Three of the top 20 are women’s beauty and lifestyle sites, and three are sports-focused.
Hispanics are more likely than the average American to own a smartphone, and so as you’d expect, a huge amount of Hispanics’ web traffic comes from mobile. Five of the top 10 sites get more than half their traffic from mobile devices. Twelve of the top 75 sites get at least three-quarters of their traffic from mobile devices. In fact, Spanish-language paper Mundo Hispanico gets 96% of its traffic from mobile.
Mobile/Digital News
Mobile Now Drives 56% Of Consumer Traffic To Sites
In an article by Greg Sterling in MarketingLand (022316), SimilarWeb’s State of Mobile Web US 2015 report, roughly 56% of consumer traffic to the leading US websites is now from mobile devices. Mobile traffic in Q4 was roughly 49%, on average, for these top sites. The report is based on the company’s analysis of the top 10,000 US websites in 24 categories. It does not include app usage. The following are the top 10 mobile traffic site categories, with the top five are receiving at least 60% of their traffic from mobile devices.
#1 Beauty and Fitness
#2 Home and Garden
#3 Health
#4 Pets and Animals
#5 People and Society
#6 Shopping
#7 Gambling
#8 Auto
#9 Recreation and Hobbies
#10 Sports
Integrated Marketing Techniques
RetailPositive™ Centering On Social Media
One of the components in the retail and brand strategy developed by CNA|SOPHIS called RetailPositive™, centers on the creation, development, execution and continual maintenance of social media, pressing quality content into the flow of social conversation designed to engage. This creation of ‘engagement’ provides a key to the multiple page strategy of RetailPositive™. Most clients have a multiple amount of social media pages. For instance, with Facebook, retailers and/or brand do not have a single audience. They have many.
In an effort to maximize their Facebook reach, CNA|SOPHIS has created elaborate webs of Facebook pages for not only their main verticals but the long tail of other topics as well. Most clients have many pages, for some as many as 90 Facebook pages, each dedicated to specific topics such as specific location of brick & mortar stores, in this time of the year, fashion in spring, bedding for a better night’s sleep and many many more. Most of these match up with existing verticals, but the retailer/brand is also working with social-only brands such as ‘BFF’ and more. It is all about getting interested people who are want to find out about a single topic to begin dialog between them and the retailer/brand. Each page is developed to center on a single topic.
This is a tool that lets a retailer/brand cultivate a more engaged audience. It is all about reaching more people and developing a relationship with them in order for them to engage with you. It is not about ‘Likes’. It is all about engagement. CNA|SOPHIS had determined that ‘engagement’ is the key to developing a sales prospect. And it must be working because they have increase both traffic and sales 5.0% to 13.5% with 13 weeks of RetailPositive™ activation for their clients. For more information, go to:http://bit.ly/1ytmU50.
67% of consumers are more likely to trust a brand when it’s easy to review its products or services. Friends and family are the most trusted source of social or digital content, followed by academic experts and companies a consumer already uses. trust changes the behavior of your customers and stakeholders. Being transparent and open is not just good practice, it is essential. (Per the Edelman Trust Barometer)
eMail Research
Early Mornings Through Noon Peak eMail Opens
For all the pundants who proclaim they know everything about everything, here is one they may have missed. If you want to reach your potential customer, a good time to use email is between 4A and Noon. So sayeth the Experian Marketing Services who have come out with a new report.
With retailers and brands continuing to increase their email volume (4Q 2015 found a 23.4% year-over-year increase)., the report also nots that Saturdays, Sundays and Mondays saw a higher share of transactions, continuing a theme seen over the past couple of years as early mornings saw a comparatively large share of transactions.
Television News
‘Bones’ Renewed For 12th and Final Season
According to Variety, Fox on Thursday has renewed “Bones” for a 12th and final season, which will consist of an abbreviated 12 episodes instead of its usual 22. The long-running procedural stars Emily Deschanel and David Boreanaz. “I am thrilled the show will have the ending it deserves for all of our amazing, loyal fans,” added Deschanel, who also serves as producer on the series. Season 11 of the series will return from its midseason hiatus on Thursday, April 14 at 8P.
Oh, yes. ‘House Of Lies’ Returns
And HBO’s #1 returns.
Social Media News
SI Swimsuit Edition Draws Big Social
Sports Illustrated made history this week with the release of its annual Swimsuit edition cover—or, more accurately, covers.
For the first time, the Time Inc. brand produced multiple covers—three, to be exact—for its top-selling issue of the year. Along with model Hailey Clauson, the other two covers feature Ashley Graham, the first size 16 model to be featured on the cover, and UFC star Ronda Rousey. Considering Rousey’s star power, it may not come as a surprise that the former bantamweight champion scored a knockout on social media. According to data from social media analytics firm NetBase provided to Adweek by digital marketing agency PM Digital, Rousey’s cover accounted for 61 percent of the social conversation around the issue since the release of the covers Monday night.
Rousey’s cover attracted 154,879 mentions across Facebook, Twitter, Tumblr, Reddit, Instagram (hashtag mentions only for Instagram) and YouTube. That was nearly double the amount of mentions for Graham (86,090), who accounted for 34 percent of the total conversation. Clauson’s cover only grabbed 5 percent of the conversation with 13,662 mentions.
Cinema News
Box Office Weekend 17-21 February 2016 (Domestic)
#1 ‘Deadpool’ $ 56.50 million in 3,722 locations
#2 ‘Kung Fu Panda 3’ $ 13.20 million in 3,448 locations
#3 ‘Risen’ $ 11.50 million in 2,915 locations
#4 ‘The Witch’ $ 8.30 million in 2,046 locations
#5 ‘How To Be Single’ $ 8.00 million in 3,357 locations
#6 ‘Race’ $ 7.00 million in 2,369 locations
#7 ‘Zoolander 2’ $ 5.38 million in 3,418 locations
#8 ‘The Revenant’ $ 3.80 million in 1,938 locations
#9 ‘Star Wars’ $ 3.70 million in 1,618 locations
#10 ‘Hail Ceasar’ $ 2.60 million in 1,726 locations
Box Office Weekend 12-14 February 2016 (International)
#1 ‘Deadpool’ $125.0 million
#2 ‘The Mermaid’ $109.0 million
#3 ‘The Monkey King 2’ $ 38.0 million
#4 ‘Macau III’ $ 36.0 million
#5 ‘Alvin-Chipmunks’ $ 15.3 million
#6 ‘Kung Fu Panda 3’ $ 14.6 million
#7 ‘The Revenant’ $ 14.2 million
#8 ‘Violent Prosecuter’$ 11.0 million
#9 ‘Zealander 2’ $ 8.5 million
#10 ‘How to Be Single’ $ 8.1 million
Coming Soon
‘Jason Bourne’ starring Matt Damon, Alicia Vikander, Julia Stiles, Tommy Lee Jones and Vincent Cassel.
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Across The Pond
UK TV Ratings for Friday are not available. They will be posted when available.
Down Under
Seven finished #1 Friday in Australia as ‘Seven News’ and ABC’s ‘The Doctor Blake Mysteries’ finished as the top programs.
Seven finished #1 Friday in Australia with a strong 30.8% share of the available audience
Nine finished #2 with a 26.7% share.
ABC finished #3 with a 21.0% share of the available audience.
Ten finished #4 with a 16.0% share.
SBS finished #5 Friday in Australia with a 5.4% share of the available audience.
Top Ten Non-News Programs In Australia Friday
#1 DOCTOR BLAKE MYSTERIES ABC 876,000 viewers #1 everywhere except Sydney
#2 BETTER HOMES & GARDENS Seven 807,000 viewers #1 in Sydney
#3 THE PROPOSAL Seven 684,000 viewers Sydney top market
#4 A CURRENT AFFAIR Nine 622,000 viewers Melbourne top market
#5 7.30 ABC 583,000 viewers Sydney top market
#6 THE CHASE AUSTRALIA Seven 554,000 viewers Sydney top market
#7 GRIFF’S GREAT BRITAIN ABC 528,000 viewers Melbourne top market
#8 FAMILY FEUD TEN 469,000 viewers Sydney top market
#9 HOT SEAT Nine 456,000 viewers Melbourne top market
#10 THE LIVING ROOM TEN 443,000 viewers Sydney top market
Top Newscasts In Australia Friday
#1 SEVEN NEWS Seven 878,000 viewers #1 in Sydney & Perth
#2 SEVEN News/TodayTonight Seven 819,000 viewers #1 in Adelaide
#3 NINE NEWS Nine 789,000 viewers #1 in Melbourne & Brisbane
#4 NINE NEWS 6:30 Nine 752,000 viewers Melbourne top market
#5 ABC NEWS ABC 681,000 viewers Sydney top market
#6 TEN EYEWITNESS NEWS @5P TEN 462,000 viewers Sydney top market
*SATURDAY AUSTRALIAN OVERNIGHT TV RATINGS
*SATURDAY AUSTRALIAN OVERNIGHT TV RATINGS
Nine #1 Saturday as ‘Death In Paradise’ #1 non-news program & ‘ ABC News Saturday’ #1 newscast
Nine finished #1 Saturday in Australia with a 27.0% share of the available audience.
Seven finished #2 with a 26.5% share.
ABC finished #3 with a 23.0% share of the available audience.
Ten finished #4 with a 14.8% share.
SBS finished #5 Saturday in Australia with a 8.7% share of the available audience.
Top Ten Non-News Programs In Australia Saturday
#1 DEATH IN PARADISE ABC 875,000 viewers #1 in all markets
#2 CUFFS ABC 518,000 viewers Melbourne top market
#3 DESPICABLE ME Seven 485,000 viewers Melbourne top market
#4 AUSTRALIA’S GOT TALENT Nine 377,000 viewers Melbourne top market
#5 47 RONIN Seven 350,000 viewers Melbourne top market
#6 GETAWAY Nine 338,000 viewers Sydney top market
#7 JACK RYAN:ShadowRecruit TEN 323,000 viewers Melbourne top market
#8 HERE COME THE HABIBS! Nine 261,000 viewers Sydney top market
#9 BORDER SECURITY Seven 258,000 viewers Melbourne top market
#10 RESTORATION MAN ABC 229,000 viewers Sydney top market
Top Newscasts In Australia Saturday
#1 ABC NEWS-SA ABC 805,000 viewers #1 in Sydney, Melbourne & Adelaide
#2 SEVEN NEWS – SAT Seven 761,000 viewers #1 in Perth
#3 NINE NEWS SATURDAY Nine 720,000 viewers #1 in Brisbane
#4 TEN EYEWITNESS NEWS SAT TEN 291,000 viewers Sydney top market
#5 WEEKEND TODAY Nine 277,000 viewers Sydney top market
#6 WEEKEND SUNRISE – SAT Seven 249,000 viewers Melbourne top market
#7 WEEKEND SUNRISE–SatLate Seven 241,000 viewers Sydney top market
#8 SEVEN NEWS AT 5 Seven 236,000 viewers Sydney top market
AUSSIE Media Notes
2016 Australian Eurovision Entry To Be Announced Next Week
Australia’s entry for the 2016 Eurovision Song Contest will be revealed on Thursday March 3rd. 2014 winner Conchita Wurst will announce our entry during a one-off concert event with the Sydney Symphony Orchestra, Conchita: From Vienna with Love at the Sydney Opera House. The unveiled act will then follow with a special performance. Eurovision will be held in Stockhom, Sweden, in May.
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In this week’s Media Notes Canonical, go to: http://bit.ly/1JnoNS6 🆕💭📝📎 It’s FREE.
Media Notes Briefs: ‘Do Consumers Always Know What They Want To Buy?’ Great Question. Here’s the answer @:http://eepurl.com/bQZhpr🆕💭🌎💬
New This Week: Mobile Optimized Sites A Must For Local Business 💬 – http://eepurl.com/btvkyn
Weekly Retail Media Notes. This week: ‘Do Your Customers Use Digital/Mobile?’ http://bit.ly/1U0M979💡.@cnasophis
Why Don’t You Use Mobile Now? http://goo.gl/wlnJ8o
Today’s featured ‘Music To Read overtheshouldermedia By’ down at the bottom of the page
Gabriella Quevedo ‘Yesterday’
Gabriella Quevedo ‘Classical Gas’
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