CBS #1 Wednesday in the U.S. ITV #1 in the UK. Seven #1 in AU.

‘It’s All About Screens.’ This is the Daily Diary of Screens. Wednesday, February 24, 2016, the nineteenth day of the February Sweeps Period.
CBS finished #1 broadcast network but FOX’s ‘American Idol‘ was the top program.
In the UK, ITV finished #1 Tuesday as ‘The Brit Awards 2016‘ was the top non-soap program. ‘Coronation Street‘ was the top soap.
Seven finished #1 in Australia as ‘Seven News‘ was #1 newscast and ‘My Kitchen Rules‘ was the top non-news program.
Deadpool‘ #1 box office in the U.S. weekend 19-21 Feb 2016.
Deadpool‘ #1 at the International box office weekend 19-21 Feb 2016.
There are 3.734 Billion Unique Mobile 68% Social Ad Clicks Are Now Mobile. Users as of this quarter, account for a 51% worldwide penetration. Direct uploads of user videos to Facebook now exceed YouTube. Facebook has 1.59 billion monthly users. Instagram has 77.6 million users. 88% of Twitter users are on mobile. An average of 500 million tweets are sent every day. The Google+1 button is hit 5 billion times per day. 80% of Internet users on Pinterest are female. Pinterest has 54.6 million users. LinkedIn has 347 million registered members. Weibo has 100 million daily users. 600 million users on Whatsapp. Facebook has 1.55 billion monthly active users. Netflix now has 75 million streaming subscribers. Cliptomize continues to grow as it has 54,211 users and 75,235 clipbooks. THURSDAY AUSTRALIAN OVERNIGHT TV RATINGS (*SEE BELOW)

Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.

The Home Of #dailydiaryofscreens

CBS #1 Wednesday but FOX's 'American Idol' edges out 'Criminal Minds' in overnights.

CBS #1 Wednesday but FOX’s ‘American Idol’ edges out ‘Criminal Minds’ in overnights.

For Wednesday, February 24, 2016 (Posted on February 25, 2016)

The Tiffany Network is making an historic run of finishing in the top spot during a non-Olympic Sweeps period.
8P ‘Survivor‘ finished with an average 8.596 million viewers and a 5.2/8.
9P ‘Criminal Minds‘ finished with an average 8.810 million viewers and a 5.3/9.
10P ‘Code Black‘ season/series finale finished with an average 6.910 million viewers and a 4.5/8. Must See TV ON DEMAND episode (*See Note Below)

The Peacock Network delivered its Women Of Wednesday and finished #2. Hail to the girls.

8P ‘The Mysteries of Laura‘ finished with an average 6.680 million viewers and a 4.6/7. It was the first of a two part episode which will conclude next week.
9P ‘Law & Order:SVU‘ finished with an average 6.556 million viewers and a 4.6/7.
10P ‘Chicago PD‘ finished with an average 6.958 million viewers and a 4.6/8. It was a Must See TV ON DEMAND episode (*See Note Below)

The Animal Network of Broadcast had the big singing competition but that was about it. Gordon ruined a good night in Murdochville.

8P ‘American Idol‘ finished #1 with an average 8.918 million viewers and a 6.2/10.
9P ‘Hell’s Kitchen‘ finished with an average 4.346 million viewers and a 3.0/5.

The Alphabet Network did the improbable. Its aging comedy lineup finished fourth…again.

8P ‘The Middle‘ finished with an average 7.279 million viewers and a 4.6/7.
830P ‘The Goldbergs’ finished with an average 6.401 million viewers and a 4.1/6.
9P ‘Modern Family‘ finished with an average 8.010 million viewers and a 5.6/9.
930P ‘Black-ish‘ finished with an average 6.200 million viewers and a 4.2/7.
10P ‘American Crime‘ finished with an average 3.503 million viewers and a 2.7/5.

The CW
The Little Network That Couldn’t tried.

8P ‘Arrow‘ finished with an average 2.674 million viewers and a 1.9/3.
9P ‘Supernatural‘ finished with an average 1.904 million viewers and a 1.9/3.

*NOTE: There were two remarkable programs Wednesday which deserve special mention. CBS presented the season finale of ‘Code Black’ and NBC presented ‘Chicago PD’. Both handled topical issues flawlessly with extremely well written episodes and stellar acting. While ‘Code Black’ handled the issue of an ER in crisis following a life taking accident during a Presidential candidate debate, wrapping up a first season (or is it the last) by resolving all of the personal issues of the staff, ‘Chicago PD’ gave us all a lesson in handling the delicate race issue in the Windy City at a time when this topic is at a critical stage in the nation’s third largest city or as many of us know it as the Capitol of the Midwest. Both program delivered Emmy Award winning efforts and gave us the promise of hope of what television could be.

For The Record

CBS finished #1 Wednesday with an average 8.105 million viewers and a 5.0 rating and an 8 share of the available audience, UP +132,000 viewers vs SD 2015.
NBC finished #2 with an average 6.731 million viewers and a 4.6/7, DOWN -831,000 viewers vs SD 2015.
FOX finished #3 with an average 6.632 million viewers and a 4.6/7, DOWN -5.334 million viewers vs SD 2015.
ABC finished #4 with an average 4.856 million viewers and a 4.0/6 DOWN -956,000 viewers vs SD 2015.
The CW finished #5 with an average 2.289 million viewers and a 1.5/2, DOWN -37,000 viewers vs SD 2015.
UNI finished with an average 4.051 million viewers and a 1.1/2.
TEL finished with an average 1.300 million viewers and a 0.8/2.

Total Approximate Viewership on Wednesday was 54.352 million viewers.
Broadcast (English Speaking) Networks Wednesday in prime time finished with an average 28.603 million viewers (or 52.6%), vs 36.599 million viewers SD 2015, DOWN -7.996 million viewers or -28%.
Cable (Top 150 Programs in prime time) Networks finished with an average 25.739 million viewers, peaking @ 10P with an average 29.195 million viewers.

Today In Communication History

On this date in 1950, ‘Your Show of Shows’ debuted on NBC.

NOTE: We have entered a new era in screen ratings. Nielsen is expanding its sample of TV viewers to include new
homes with meters that record the channel being watched—but not the demographics of the people watching. That will be estimated using data modeling and an algorithm Nielsen has developed, and added to the current sample that does include people meters that measure demos. The Panel Expansion (NPX), in which 12,900 households have been added to the national sample, is at the center of this change. The household ratings in these homes are measured by meters on each television in the home, while the demographic ratings in these homes will be assigned by Nielsen using a statistical algorithm. This is the first time since 1987 that homes in the national sample are not equipped with PeopleMeters, which measure both the program viewed and the people watching it.

February Sweeps Period runs from February 4, 2016 and ends March 2, 2016.

Quote of the Day
‘Desire is the starting point of all achievement.’
Napoleon Hill

FIFA In Turmoil

Marketing Research
Who In The World Is Spending What, Where, When, Why?
Nielsen has come out with a new study that gives us a peak into who is spending what, where, when and why. The Question is: Once all of us have covered our essential living expenses, how do we spend the money left over? Whether we stash our spare cash for retirement, invest it to try and make more, or purchase new products, strategies differ around the world. In the fourth quarter of 2015, saving and investing intention levels were highest in Asia-Pacific (61% and 37%, respectively), as was spending on holidays/vacations (44%), new clothes (41%), new technology (34%) and out-of-home entertainment (34%). Some spending/saving strategies took on greater importance in certain regions. For example, intentions to pay off debts were a priority in Latin America (35%), and intentions to spend on home improvement projects showed the highest regional percentage in North America (25%). Plans to save for retirement were highest in Asia-Pacific and North America at 16% each.

Nearly one-quarter of Middle East/Africa respondents (23%) said they had no spare cash in the fourth quarter—the highest-level regionally, followed by 18% in Europe, 17% in Latin America, 11% in North America and 5% in Asia-Pacific.
For those who intend to change spending activities in order to save, the top strategy in every region except the Middle East/Africa was spending less on new clothes (cutting down on take-away meals edged out new clothes spending in the Middle East/Africa by just one percentage point). Reducing take-away meals was also one of the top three savings strategies in North America. Cutting back on out-of-home entertainment was one of the top three savings strategies in every region, with the highest level reported in Latin America (53%). Saving on gas and electricity was one of the top three strategies in Asia-Pacific and Latin America, while in Europe, switching to cheaper grocery brands was a top approach, exceeding the global average by 15 percentage points (49%).

Of the various ways consumers cut back, Latin American respondents showed the highest spending-restraint levels for seven of 15 saving strategies. Saving on gas and electricity was particularly high in the region, exceeding the global average by 12 percentage points (50%). Europe showed the highest spending restraint for five saving strategies.
Other findings include:
◉ Global consumer confidence declined two points from the third quarter to 97 – the same score as the start of the year.
◉ In the U.S., the percentage who believed they were in recession fell to 47%, the lowest level seen since Nielsen began tracking recessionary sentiment in 2008.
◉ Fears about terrorism escalated to new highs in North America and Europe.
◉ Consumer confidence in the third quarter increased in 26 of 61 markets measured by Nielsen (43% of measured markets).
◉ Consumer confidence in all three sub-Saharan markets measured by Nielsen (Nigeria, Ghana and Kenya) finished 2015 above an index score of 100.
For more detail and insight, download Nielsen’s fourth-quarter 2015 Global Consumer Confidence Report @

Where Do Hispanics Like To Go On The Web?
From the editors off MediaLife (022316), when it comes to the web, Hispanics seek out entertainment. They want music, TV shows, beauty advice and sports scores. With a few exceptions, their top online destinations are devoted to amusing and distracting them. That’s based on a list of most popular sites among Hispanic web surfers provided by SimilarWeb, a website traffic tracking company.

The top site,, generated more than 1 billion visits last year, with a distant second at 648 million. Spanish-language newspaper La Nacion placed third with 617 million visits, and, the Spanish-language version of the DIY site eHow, ranked fourth with 517.9 million. Those two were the only hard news or practical sites among the top 10. From lifestyle site to, the rest are entertainment sites. Four of the top 10 are TV-related. Three of the top 20 are women’s beauty and lifestyle sites, and three are sports-focused.
Hispanics are more likely than the average American to own a smartphone, and so as you’d expect, a huge amount of Hispanics’ web traffic comes from mobile. Five of the top 10 sites get more than half their traffic from mobile devices. Twelve of the top 75 sites get at least three-quarters of their traffic from mobile devices. In fact, Spanish-language paper Mundo Hispanico gets 96% of its traffic from mobile.
Mobile/Digital News
Mobile Now Drives 56% Of Consumer Traffic To Sites
In an article by Greg Sterling in MarketingLand (022316), SimilarWeb’s State of Mobile Web US 2015 report, roughly 56% of consumer traffic to the leading US websites is now from mobile devices. Mobile traffic in Q4 was roughly 49%, on average, for these top sites. The report is based on the company’s analysis of the top 10,000 US websites in 24 categories. It does not include app usage. The following are the top 10 mobile traffic site categories, with the top five are receiving at least 60% of their traffic from mobile devices.
#1 Beauty and Fitness
#2 Home and Garden
#3 Health
#4 Pets and Animals
#5 People and Society
#6 Shopping
#7 Gambling
#8 Auto
#9 Recreation and Hobbies
#10 Sports

Integrated Marketing Techniques
RetailPositive™ Centering On Social Media
One of the components in the retail and brand strategy developed by CNA|SOPHIS called RetailPositive™, centers on the creation, development, execution and continual maintenance of social media, pressing quality content into the flow of social conversation designed to engage. This creation of ‘engagement’ provides a key to the multiple page strategy of RetailPositive™. Most clients have a multiple amount of social media pages. For instance, with Facebook, retailers and/or brand do not have a single audience. They have many.

In an effort to maximize their Facebook reach, CNA|SOPHIS has created elaborate webs of Facebook pages for not only their main verticals but the long tail of other topics as well. Most clients have many pages, for some as many as 90 Facebook pages, each dedicated to specific topics such as specific location of brick & mortar stores, in this time of the year, fashion in spring, bedding for a better night’s sleep and many many more. Most of these match up with existing verticals, but the retailer/brand is also working with social-only brands such as ‘BFF’ and more. It is all about getting interested people who are want to find out about a single topic to begin dialog between them and the retailer/brand. Each page is developed to center on a single topic.

This is a tool that lets a retailer/brand cultivate a more engaged audience. It is all about reaching more people and developing a relationship with them in order for them to engage with you. It is not about ‘Likes’. It is all about engagement. CNA|SOPHIS had determined that ‘engagement’ is the key to developing a sales prospect. And it must be working because they have increase both traffic and sales 5.0% to 13.5% with 13 weeks of RetailPositive™ activation for their clients. For more information, go to:

67% of consumers are more likely to trust a brand when it’s easy to review its products or services. Friends and family are the most trusted source of social or digital content, followed by academic experts and companies a consumer already uses. trust changes the behavior of your customers and stakeholders. Being transparent and open is not just good practice, it is essential. (Per the Edelman Trust Barometer)

eMail Research
Early Mornings Through Noon Peak eMail Opens
For all the pundants who proclaim they know everything about everything, here is one they may have missed. If you want to reach your potential customer, a good time to use email is between 4A and Noon. So sayeth the Experian Marketing Services who have come out with a new report.

With retailers and brands continuing to increase their email volume (4Q 2015 found a 23.4% year-over-year increase)., the report also nots that Saturdays, Sundays and Mondays saw a higher share of transactions, continuing a theme seen over the past couple of years as early mornings saw a comparatively large share of transactions.

Television News
‘Bones’ Renewed For 12th and Final Season
According to Variety, Fox on Thursday has renewed “Bones” for a 12th and final season, which will consist of an abbreviated 12 episodes instead of its usual 22. The long-running procedural stars Emily Deschanel and David Boreanaz. “I am thrilled the show will have the ending it deserves for all of our amazing, loyal fans,” added Deschanel, who also serves as producer on the series. Season 11 of the series will return from its midseason hiatus on Thursday, April 14 at 8P.

Oh, yes. ‘House Of Lies’ Returns

And HBO's #1 returns.

And HBO’s #1 returns.

Social Media News

SI Swimsuit Edition Draws Big Social
Sports Illustrated made history this week with the release of its annual Swimsuit edition cover—or, more accurately, covers.
For the first time, the Time Inc. brand produced multiple covers—three, to be exact—for its top-selling issue of the year. Along with model Hailey Clauson, the other two covers feature Ashley Graham, the first size 16 model to be featured on the cover, and UFC star Ronda Rousey. Considering Rousey’s star power, it may not come as a surprise that the former bantamweight champion scored a knockout on social media. According to data from social media analytics firm NetBase provided to Adweek by digital marketing agency PM Digital, Rousey’s cover accounted for 61 percent of the social conversation around the issue since the release of the covers Monday night.
Rousey’s cover attracted 154,879 mentions across Facebook, Twitter, Tumblr, Reddit, Instagram (hashtag mentions only for Instagram) and YouTube. That was nearly double the amount of mentions for Graham (86,090), who accounted for 34 percent of the total conversation. Clauson’s cover only grabbed 5 percent of the conversation with 13,662 mentions.

Cinema News

Box Office Weekend 17-21 February 2016 (Domestic)
#1 ‘Deadpool’ $ 56.50 million in 3,722 locations
#2 ‘Kung Fu Panda 3’ $ 13.20 million in 3,448 locations
#3 ‘Risen’ $ 11.50 million in 2,915 locations
#4 ‘The Witch’ $ 8.30 million in 2,046 locations
#5 ‘How To Be Single’ $ 8.00 million in 3,357 locations
#6 ‘Race’ $ 7.00 million in 2,369 locations
#7 ‘Zoolander 2’ $ 5.38 million in 3,418 locations
#8 ‘The Revenant’ $ 3.80 million in 1,938 locations
#9 ‘Star Wars’ $ 3.70 million in 1,618 locations
#10 ‘Hail Ceasar’ $ 2.60 million in 1,726 locations

Box Office Weekend 12-14 February 2016 (International)
#1 ‘Deadpool’ $125.0 million
#2 ‘The Mermaid’ $109.0 million
#3 ‘The Monkey King 2’ $ 38.0 million
#4 ‘Macau III’ $ 36.0 million
#5 ‘Alvin-Chipmunks’ $ 15.3 million
#6 ‘Kung Fu Panda 3’ $ 14.6 million
#7 ‘The Revenant’ $ 14.2 million
#8 ‘Violent Prosecuter’$ 11.0 million
#9 ‘Zealander 2’ $ 8.5 million
#10 ‘How to Be Single’ $ 8.1 million

Coming Soon

‘Jason Bourne’ starring Matt Damon, Alicia Vikander, Julia Stiles, Tommy Lee Jones and Vincent Cassel.


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Across The Pond

ITV #1 in the UK Wednesday as 'The Brit Awards 2016' was the top program.

ITV #1 in the UK Wednesday as ‘The Brit Awards 2016’ was the top program.

The Independent One had the big awards show and of course Adele.

7P ‘Emmerdale‘ finished wth an average 6.2 million viewers and a 31% share.
730P ‘Coronation Street‘ finished with an average 6.8 million viewers and a 33% share as the top soap.
8P ‘The BRIT Awards 2016‘ finished #1 non-soap with an average audience of 5.5 million viewers and a 28% share of the available audience.

The Big One had an all food night as it finished a tad short on Wednesday as Mary and Paul fell 16% from last season.

8P ‘The Great Sport Relief Bake Off‘ season finale finished with an average 5.4 million viewers and a 25% share.
9P ‘Tomorrow’s Food‘ finished with an average 2.3 million viewers and an 11% share.

Channel 4
The Big Four did not have a big night on Wednesday.

8P ‘Posh Pawn‘ finished with an average 820,000 viewers and a 4% share.
9P ‘24 Hours in A&E‘ finished with an average 1.5 million viewers and a 7% share.

Channel 5
The Viacom Five

8P ‘GPs: Behind Closed Doors‘ finished with an average 1 million viewers and a 5% share.
9P ‘Inside Buckingham Palace‘ finished with an average 1.4 million viewers and a 7% share.

The Little Two didn’t have enough tricks up its sleeve on Wednesday.

8P ‘BBC Two £100k House: Tricks of the Trade‘ finished with an average 1.3 million viewers and a 6% share.

The Indy Two finished with a bit of ‘The Brits’ Wednesday.

7P ‘The Brit Awards 2016: Red Carpet‘ finished with an average 331,000 viewers.
1020P ‘The Brit Awards 2016: Afterparty‘ finished with an average 256,000 viewers.

Down Under

Seven #1 Wednesday in Australia as 'My Kitchen Rules' again is #1 along with 'Seven News'.

Seven #1 Wednesday in Australia as ‘My Kitchen Rules’ again is #1 along with ‘Seven News’.

Seven finished #1 again Wednesday in Australia with a 32.9% share of the available audience.
Nine finished #2 with a 28.0% share.
Ten finished #3 with a 16.7% share of the available audience.
ABC finished #4 with a 15.5% share.
SBS finished #5 Wednesday in Australia with a 6.8% share of the available audience.

Top Ten Non-News Programs Wednesday In Australia

#1 MY KITCHEN RULES – WED Seven 1,437,000 viewers #1 in all markets Wednesday

#2 HOME AND AWAY Seven 866,000 viewers Sydney top market

#3 A CURRENT AFFAIR Nine 798,000 viewers Melbourne top market

#4 THE BIG BANG THEORY Nine 783,000 viewers Melbourne top market
#5 FIRST DATES Seven 735,000 viewers Sydney top market
#6 THE BIG BANG THEORY (R) Nine 710,000 viewers Melbourne top market
GET ME OUT OF HERE! WED TEN 694,000 viewers Melbourne top market
#8 7.30 ABC 625,000 viewers Sydney top market
#9 THE CHASE AUSTRALIA Seven 581,000 viewers Sydney top market
#10 ZEMIRO’S HOME DELIVERY ABC 558,000 viewers Melbourne top market

Top Newscasts Wednesday In Australia

#1 SEVEN NEWS Seven 1,008,000 viewers #1 in Adelaide & Perth

#2 SEVEN News/TodayTonight Seven 967,000 viewers Melbourne top market

#3 NINE NEWS 6:30 Nine 941,000 viewers #1 in Sydney, Melbourne & Brisbane

#4 NINE NEWS Nine 922,000 viewers Melbourne top market

#5 ABC NEWS ABC 785,000 viewers Melbourne top market


Nine #1 Thursday in Australia as 'A Current Affair' & Nine News' top programs.

Nine #1 Thursday in Australia as ‘A Current Affair’ & Nine News’ top programs.

Nine breaks Seven’s streak as it finishes #1 Thursday in Australia with a 29.2% share of the available audience.
Seven finished #2 with a 24.6% share.
Ten finished #3 with a 20.1% share of the availalbe audience.
ABC finished #4 with an 18.5% share.
SBS finished #5 in Australia Thursday with a 7.7% share of the available audience.

Top Ten Non-News Programs In Australia Thursday

#1 A CURRENT AFFAIR Nine 848,000 viewers #1 Sydney, Melbourne & Adelaide (T)

#2 HOME AND AWAY Seven 757,000 viewers #1 in Brisbane, Adelaide & Perth
GET ME OUT OF HERE! TEN 719,000 viewers Melbourne top market
#4 7.30 ABC 681,000 viewers Sydney top market
#5 INSIDE STORY Nine 644,000 viewers Melbourne top market0
#6 JACK IRISH ABC 617,000 viewers Melbourne top market
#7 RBT Nine 605,000 viewers Sydney top market
#8 KINGS CROSS Nine 548,000 viewers Melbourne top market
#9 THE CHASE AUSTRALIA Seven 528,000 viewers Sydney top market
#10 HATCH, MATCH & DISPATCH ABC 527,000 viewers Sydney top market0

Top Newscasts In Australia Thursday

#1 NINE NEWS Nine 948,000 viewers #1 in Sydney

#2 NINE NEWS 6:30 Nine 932,000 viewers #1 in Melbourne & Brisbane

#3 SEVEN NEWS Seven 900,000 viewers #1 in Adelaide & Perth
#4 SEVEN News/TodayTonight Seven 864,000 viewers Melbourne top market
#5 ABC NEWS ABC 800,000 viewers #1 in Adelaide (T)

AUSSIE Media Notes
2016 Australian Eurovision Entry To Be Announced Next Week
Australia’s entry for the 2016 Eurovision Song Contest will be revealed on Thursday March 3rd. 2014 winner Conchita Wurst will announce our entry during a one-off concert event with the Sydney Symphony Orchestra, Conchita: From Vienna with Love at the Sydney Opera House. The unveiled act will then follow with a special performance. Eurovision will be held in Stockhom, Sweden, in May.

For updates throughout the day, FOLLOW us on Twitter @overtheshoulde2 and LIKE us on Facebook at and on Google+ Thank you for allowing us to surpass 46,400+ views at Google+ Sophis1234.

For continual updates on all things ‘screens’, go to:

In this week’s Media Notes Canonical, go to: 🆕💭📝📎 It’s FREE.

Media Notes Briefs: ‘Do Consumers Always Know What They Want To Buy?’ Great Question. Here’s the answer @:🆕💭🌎💬


New This Week: Mobile Optimized Sites A Must For Local Business 💬 –


Weekly Retail Media Notes. This week: ‘Do Your Customers Use Digital/Mobile?’💡.@cnasophis


Why Don’t You Use Mobile Now?


Today’s featured ‘Music To Read overtheshouldermedia By’ down at the bottom of the page

Peter Beets NY Trio @ North Sea Jazz Rotterdam ‘Younger Than Springtime’

This entry was posted in Audience Analysis, Audience Behavior, Audience Management, Broadcast TV Ratings in Australia, Broadcast TV Ratings in the UK, Broadcast TV Ratings in US, Cable TV Ratings, Cinema, Daily Broadcast Ratings, Data, Digital, Direct, Hispanic TV Ratings, Late Night TV Ratings, Media, Media Analysis, Media Management, Mobile, Music To Read By, Music To Read overtheshouldermedia by, Television Program Renewals, Television Ratings, Today In TV History, Uncategorized, Wednesday Night TV Ratings, Weekend Box Office and tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , . Bookmark the permalink.

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