CBS #1 Tuesday in the U.S. BBC One #1 in the UK. Seven #1 in AU.

‘It’s All About Screens.’ This is the Daily Diary of Screens. Tuesday, February 23, 2016, the eighteenth day of the February Sweeps Period or what is the February CBSweeps.
CBS finished #1 broadcast network as ‘NCIS‘ was the top program.
In the UK, BBC One finished #1 Tuesday as ‘Happy Valley‘ was the top non-soap program. ‘Eastenders’ was the top soap.
Seven finished #1 in Australia as ‘Seven News‘ was #1 newscast and ‘My Kitchen Rules‘ was the top non-news program.
Deadpool‘ #1 box office in the U.S. weekend 19-21 Feb 2016.
Deadpool‘ #1 at the International box office weekend 19-21 Feb 2016.
There are 3.734 Billion Unique Mobile 68% Social Ad Clicks Are Now Mobile. Users as of this quarter, account for a 51% worldwide penetration. Direct uploads of user videos to Facebook now exceed YouTube. Facebook has 1.59 billion monthly users. Instagram has 77.6 million users. 88% of Twitter users are on mobile. An average of 500 million tweets are sent every day. The Google+1 button is hit 5 billion times per day. 80% of Internet users on Pinterest are female. Pinterest has 54.6 million users. LinkedIn has 347 million registered members. Weibo has 100 million daily users. 600 million users on Whatsapp. Facebook has 1.55 billion monthly active users. Netflix now has 75 million streaming subscribers. Cliptomize continues to grow as it has 54,211 users and 75,235 clipbooks. WEDNESDAY AUSTRALIAN OVERNIGHT TV RATINGS (*SEE BELOW)

Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.

The Home Of #dailydiaryofscreens

For Tuesday, February 23, 2016 (Posted on February 24, 2016)

CBS #1 Tuesday as 'NCIS' finished as the top program.

CBS #1 Tuesday as ‘NCIS’ finished as the top program with over 17 million viewers.

The Tiffany Network overwhelmed the competition on Tuesday as the world’s #1 drama set the stage for a massive first two hours. But at 10P, it fell to second place. ‘Person Of Interest’ should be put back at 10P.

8P ‘NCIS‘ (‘Loose Cannons’) finished #1 with an average 17.470 million viewers and a 10.4 household rating and a 16 share of the available audience with a Must See ON DEMAND episode.
9P ‘NCIS:New Orleans‘ (‘Second Chances’) finished with an average 12.599 million viewers and a 7.6/12.
10P ‘Limitless‘ (‘Sands, Agent of Morra’) finished with an average 5.867 million viewers and a 3.8/6. Off again, on again writing, hit the mark but few watched. This was an Must See TV ON DEMAND episode.

The Peacock Network didn’t stand a chance until 10P.

8P ‘Hollywood Game Night‘ finished with an average 4.104 million viewers and a 2.7/4.
9P ‘Chicago MD‘ (‘Intervention’) finished with an average 6.642 million viewers and a 4.4/7.
10P ‘Chicago Fire‘ (‘Two Ts’) finished #1 in its time slot with an average 7.802 million viewers and a 5.1/9.

The Alphabet Network has a problem that it already knows about. Hopefully new programmers can fix this problem.

8P ‘Fresh Off The Boat‘ finished with an average 4.590 million viewers and a 3.2/5.
830P ‘The Muppets‘ finished with an average 2.602 million viewers and a 1.7/3.
9P ‘Marvel’s Agent Carter‘ (‘The Edge of Mystery; A Little Song and Dance’) finished with an average 2.499 million viewers and a 1.5/3. How do you burn through a series? Run two episodes back-to-back.

The CW
The Little Network That Couldn’t Did! What an accomplishment.

8P ‘The Flash‘ (‘King Shark’) finished with an average 3.803 million viewers and a 2.6/4.
9P ‘iZombie‘ (‘Eternal Sunshine of the Caffeinated Mind’) finished with an average 1.445 million viewers and a 1.0/2.

The Animal Network of Broadcast finished dead last. This network’s problems are clear. New progammers with new focus are needed to clean up Murdochville.

8P ‘New Girl‘ finished with an average 2.679 million viewers and a 2.0/3.
830P ‘Grandfathered‘ finished with an average 2.166 million viewers and a 1.7/3.
9P ‘Brooklyn Nine-Nine‘ finished with an average 2.134 million viewers and a 1.6/2.
930P ‘The Grinder’ near ground to a halt as it averaged 1.614 million viewers and a 1.3.2.

The #1 Hispanic Network In America finished about average on Tuesday.

8P ‘Antes Muerta Que Lichita‘ finished with an average 1.935 million viewers and a 1.1/2.
9P ‘Pasion y Poder‘ finished with an average 2.368 million viewers and a 1.3/2.
10P ‘El Hotel de Los Secretos‘ finished with an average 1.861 million viewers and a 1.1/2.

For The Record

CBS finished #1 Tuesday with an average 11.979 million viewers and a 7.2 rating/12 share.
NBC finished #2 with an average 6.183 million viewers and a 4.1/7.
FOXNC finished #3 with an average 2.981 million viewers.
ABC finished #4 with an average 2.865 million viewers and a 1.8/3.
The CW finished #5 with an average 2.624 million viewers and a 1.8/3.
HGTV finished #6 with an average 2.445 million viewers.
TBS finished #7 with an average 2.159 million viewers.
FOX finished #8 with an average 2.148 million viewers and a 1.7/3.
UNI finished #9 with an average 2.055 million viewers and a 1.1/2.
CNN finished #10 with an average 1.961 million viewers.
FX finished #11 with an average 1.427 million viewers.
TEL finished #12 with an average 1.300 million viewers and a 0.8/1.
ADSM finished #13 with an average 1.260 million viewers.
ESPN finished #14 with an average 1.191 million viewers.
ID finished #15 with an average 1.108 million viewers.
USA finished #16 with an average 1.026 million viewers.

Total Television Viewership in the U.S. was an estimated 56.535 million viewers.
Broadcast (English speaking) Networks finished Tuesday with an average 25.799 million viewers.
Cable (Top 150 Programs) Networks finished Tuesday with an average 30.736 million viewers or 54.4%, peaking at 9P with 41,345 million viewers.

Today In Communication History

On this date in 2002, ‘Ride to Freedom: The Rosa Parks Story’ premiered on CBS TV.

NOTE: We have entered a new era in screen ratings. Nielsen is expanding its sample of TV viewers to include new
homes with meters that record the channel being watched—but not the demographics of the people watching. That will be estimated using data modeling and an algorithm Nielsen has developed, and added to the current sample that does include people meters that measure demos. The Panel Expansion (NPX), in which 12,900 households have been added to the national sample, is at the center of this change. The household ratings in these homes are measured by meters on each television in the home, while the demographic ratings in these homes will be assigned by Nielsen using a statistical algorithm. This is the first time since 1987 that homes in the national sample are not equipped with PeopleMeters, which measure both the program viewed and the people watching it.

February Sweeps Period runs from February 4, 2016 and ends March 2, 2016.

Quote of the Day
‘Desire is the starting point of all achievement.’
Napoleon Hill

Mobile/Digital News
Mobile Now Drives 56% Of Consumer Traffic To Sites
In an article by Greg Sterling in MarketingLand (022316), SimilarWeb’s State of Mobile Web US 2015 report, roughly 56% of consumer traffic to the leading US websites is now from mobile devices. Mobile traffic in Q4 was roughly 49%, on average, for these top sites. The report is based on the company’s analysis of the top 10,000 US websites in 24 categories. It does not include app usage. The following are the top 10 mobile traffic site categories, with the top five are receiving at least 60% of their traffic from mobile devices.
#1 Beauty and Fitness
#2 Home and Garden
#3 Health
#4 Pets and Animals
#5 People and Society
#6 Shopping
#7 Gambling
#8 Auto
#9 Recreation and Hobbies
#10 Sports

Integrated Marketing Techniques
RetailPositive™ Centering On Social Media
One of the components in the retail and brand strategy developed by CNA|SOPHIS called RetailPositive™, centers on the creation, development, execution and continual maintenance of social media, pressing quality content into the flow of social conversation designed to engage. This creation of ‘engagement’ provides a key to the multiple page strategy of RetailPositive™. Most clients have a multiple amount of social media pages. For instance, with Facebook, retailers and/or brand do not have a single audience. They have many.

In an effort to maximize their Facebook reach, CNA|SOPHIS has created elaborate webs of Facebook pages for not only their main verticals but the long tail of other topics as well. Most clients have many pages, for some as many as 90 Facebook pages, each dedicated to specific topics such as specific location of brick & mortar stores, in this time of the year, fashion in spring, bedding for a better night’s sleep and many many more. Most of these match up with existing verticals, but the retailer/brand is also working with social-only brands such as ‘BFF’ and more. It is all about getting interested people who are want to find out about a single topic to begin dialog between them and the retailer/brand. Each page is developed to center on a single topic.

This is a tool that lets a retailer/brand cultivate a more engaged audience. It is all about reaching more people and developing a relationship with them in order for them to engage with you. It is not about ‘Likes’. It is all about engagement. CNA|SOPHIS had determined that ‘engagement’ is the key to developing a sales prospect. And it must be working because they have increase both traffic and sales 5.0% to 13.5% with 13 weeks of RetailPositive™ activation for their clients. For more information, go to:

67% of consumers are more likely to trust a brand when it’s easy to review its products or services. Friends and family are the most trusted source of social or digital content, followed by academic experts and companies a consumer already uses. trust changes the behavior of your customers and stakeholders. Being transparent and open is not just good practice, it is essential. (Per the Edelman Trust Barometer)

eMail Research
Early Mornings Through Noon Peak eMail Opens
For all the pundants who proclaim they know everything about everything, here is one they may have missed. If you want to reach your potential customer, a good time to use email is between 4A and Noon. So sayeth the Experian Marketing Services who have come out with a new report.

With retailers and brands continuing to increase their email volume (4Q 2015 found a 23.4% year-over-year increase)., the report also nots that Saturdays, Sundays and Mondays saw a higher share of transactions, continuing a theme seen over the past couple of years as early mornings saw a comparatively large share of transactions.

Television News
Oh, yes. ‘House Of Lies’ Returns

And HBO's #1 returns.

And HBO’s #1 returns.

Social Media News

SI Swimsuit Edition Draws Big Social
Sports Illustrated made history this week with the release of its annual Swimsuit edition cover—or, more accurately, covers.
For the first time, the Time Inc. brand produced multiple covers—three, to be exact—for its top-selling issue of the year. Along with model Hailey Clauson, the other two covers feature Ashley Graham, the first size 16 model to be featured on the cover, and UFC star Ronda Rousey. Considering Rousey’s star power, it may not come as a surprise that the former bantamweight champion scored a knockout on social media. According to data from social media analytics firm NetBase provided to Adweek by digital marketing agency PM Digital, Rousey’s cover accounted for 61 percent of the social conversation around the issue since the release of the covers Monday night.
Rousey’s cover attracted 154,879 mentions across Facebook, Twitter, Tumblr, Reddit, Instagram (hashtag mentions only for Instagram) and YouTube. That was nearly double the amount of mentions for Graham (86,090), who accounted for 34 percent of the total conversation. Clauson’s cover only grabbed 5 percent of the conversation with 13,662 mentions.

Cinema News

Box Office Weekend 17-21 February 2016 (Domestic)
#1 ‘Deadpool’ $ 56.50 million in 3,722 locations
#2 ‘Kung Fu Panda 3’ $ 13.20 million in 3,448 locations
#3 ‘Risen’ $ 11.50 million in 2,915 locations
#4 ‘The Witch’ $ 8.30 million in 2,046 locations
#5 ‘How To Be Single’ $ 8.00 million in 3,357 locations
#6 ‘Race’ $ 7.00 million in 2,369 locations
#7 ‘Zoolander 2’ $ 5.38 million in 3,418 locations
#8 ‘The Revenant’ $ 3.80 million in 1,938 locations
#9 ‘Star Wars’ $ 3.70 million in 1,618 locations
#10 ‘Hail Ceasar’ $ 2.60 million in 1,726 locations

Box Office Weekend 12-14 February 2016 (International)
#1 ‘Deadpool’ $125.0 million
#2 ‘The Mermaid’ $109.0 million
#3 ‘The Monkey King 2’ $ 38.0 million
#4 ‘Macau III’ $ 36.0 million
#5 ‘Alvin-Chipmunks’ $ 15.3 million
#6 ‘Kung Fu Panda 3’ $ 14.6 million
#7 ‘The Revenant’ $ 14.2 million
#8 ‘Violent Prosecuter’$ 11.0 million
#9 ‘Zealander 2’ $ 8.5 million
#10 ‘How to Be Single’ $ 8.1 million

Coming Soon

‘Jason Bourne’ starring Matt Damon, Alicia Vikander, Julia Stiles, Tommy Lee Jones and Vincent Cassel.


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Across The Pond

BBC One #1 Tuesday in the UK as 'Happy Valley' top program

BBC One #1 Tuesday in the UK as ‘Happy Valley’ top program

The Big One had a big night winning Tuesday in the UK.

730P ‘EastEnders‘ finished with an average 6.6 million viewers and a 32% share.
8P ‘Holby City‘ finished with an average 4.5 million viewers and a 21% share
9P ‘Happy Valley‘ finished #1 with an average 6.4 million viewers and a 29% share.

Channel 4
The Big Four

8P ‘The Secret Life of the Zoo‘ finished with an average 2.2 million viewers and a 10% share.
9P ‘First Contact: Lost Tribe of the Amazon‘ finished with an average 2.1 million viewers and a 9% share.

The Independent One

7P ‘Emmerdale‘ finished with an average 5.8 million viewers and a 29% share.
8P ‘It’s Not Rocket Science‘ finished with an average 1.6 million viewers and a 7% share.
9P ‘Car Crash Britain: Caught on Camera‘ finished with an average 1.3 million viewers and a 6% share.

Channel 5
The Viacom Five

8P ‘Bargain-Loving Brits in the Sun‘ finished with an average 1.1 million viewers and a 10% share.
9P ‘The Great British Benefits Handout‘ finished with 920,000 viewers and a 4% share.

The Little Two

8P ‘Back in Time for the Weekend‘ finished with an average 2.3 million viewers and an 11% share.
9P ‘Who’s the Boss?‘ finished with an average 708,000 viewers and a 3% share.

Down Under

Seven #1 Tuesday in AU as 'My Kitchen Rules' & 'Seven News' top programs.

Seven #1 Tuesday in AU as ‘My Kitchen Rules’ & ‘Seven News’ top programs.

Seven finished #1 Tuesday In Australia with a 32.0% share of the available audience.
Nine finished #2 with a 28.1% share.
Ten finished #3 with a 19.0% share of the available audience.
ABC finished #4 with a 15.2% share.
SBS finished #5 in Australia Tuesday with a 5.7% share of the available audience

Top Ten Non-News Programs In Australia Tuesday

#1 MY KITCHEN RULES Seven 1,447,000 viewers #1 in all markets

#2 A CURRENT AFFAIR Nine 965,000 viewers Melbourne top market
#3 WANTED Seven 899,000 viewers Sydney top market
#4T HERE COME THE HABIBS! Nine 896,000 viewers Melbourne top market

#4T THE BIG BANG THEORY Nine 896,000 viewers Melbourne top market
#6 HOME AND AWAY Seven 829,000 viewers Melbourne top market
#7 THE BIG BANG THEORY (R) Nine 822,000 viewers Melbourne top market
GET ME OUT OF HERE! TEN 753,000 viewers Melbourne top market
#9 THE CHASE AUSTRALIA Seven 656,000 viewers Melbourne top market
#10 7.30 ABC 612,000 viewers Melbourne top market

Top Newscast In Australia Tuesday

#1 SEVEN NEWS Seven 1,108,000 viewers #1 in Melbourne, Adelaide & Perth

#2 SEVEN News/TodayTonight Seven 1,059,000 viewers Melbourne top market

#3 NINE NEWS Nine 1,006,000 viewers #1 in Sydney

#4 NINE NEWS 6:30 Nine 996,000 viewers #1 in Brisbane

#5 ABC NEWS ABC 782,000 viewers Melbourne top market


Seven #1 Wednesday in Australia as 'My Kitchen Rules' again is #1 along with 'Seven News'.

Seven #1 Wednesday in Australia as ‘My Kitchen Rules’ again is #1 along with ‘Seven News’.

Seven finished #1 again Wednesday in Australia with a 32.9% share of the available audience.
Nine finished #2 with a 28.0% share.
Ten finished #3 with a 16.7% share of the available audience.
ABC finished #4 with a 15.5% share.
SBS finished #5 Wednesday in Australia with a 6.8% share of the available audience.

Top Ten Non-News Programs Wednesday In Australia

#1 MY KITCHEN RULES – WED Seven 1,437,000 viewers #1 in all markets Wednesday

#2 HOME AND AWAY Seven 866,000 viewers Sydney top market

#3 A CURRENT AFFAIR Nine 798,000 viewers Melbourne top market

#4 THE BIG BANG THEORY Nine 783,000 viewers Melbourne top market
#5 FIRST DATES Seven 735,000 viewers Sydney top market
#6 THE BIG BANG THEORY (R) Nine 710,000 viewers Melbourne top market
GET ME OUT OF HERE! WED TEN 694,000 viewers Melbourne top market
#8 7.30 ABC 625,000 viewers Sydney top market
#9 THE CHASE AUSTRALIA Seven 581,000 viewers Sydney top market
#10 ZEMIRO’S HOME DELIVERY ABC 558,000 viewers Melbourne top market

Top Newscasts Wednesday In Australia

#1 SEVEN NEWS Seven 1,008,000 viewers #1 in Adelaide & Perth

#2 SEVEN News/TodayTonight Seven 967,000 viewers Melbourne top market

#3 NINE NEWS 6:30 Nine 941,000 viewers #1 in Sydney, Melbourne & Brisbane

#4 NINE NEWS Nine 922,000 viewers Melbourne top market

#5 ABC NEWS ABC 785,000 viewers Melbourne top market

For updates throughout the day, FOLLOW us on Twitter @overtheshoulde2 and LIKE us on Facebook at and on Google+ Thank you for allowing us to surpass 46,400+ views at Google+ Sophis1234.

For continual updates on all things ‘screens’, go to:

In this week’s Media Notes Canonical, go to: 🆕💭📝📎 It’s FREE.

Media Notes Briefs: ‘Do Consumers Always Know What They Want To Buy?’ Great Question. Here’s the answer @:🆕💭🌎💬


New This Week: Mobile Optimized Sites A Must For Local Business 💬 –


Weekly Retail Media Notes. This week: ‘Do Your Customers Use Digital/Mobile?’💡.@cnasophis


Why Don’t You Use Mobile Now?


Today’s featured ‘Music To Read overtheshouldermedia By’ down at the bottom of the page

OSCAR PETERSON ‘Autumn Leaves’

This entry was posted in Audience Analysis, Audience Behavior, Audience Management, Broadcast TV Ratings in Australia, Broadcast TV Ratings in the UK, Broadcast TV Ratings in US, Cable TV Ratings, Cinema, Daily Broadcast Ratings, Data, Digital, Direct, Hispanic TV Ratings, Late Night TV Ratings, Media, Media Analysis, Media Management, Mobile, Music To Read By, Music To Read overtheshouldermedia by, Television Program Renewals, Television Ratings, Today In TV History, Tuesday Night TV Ratings, Uncategorized, Weekend Box Office and tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , . Bookmark the permalink.

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