CBS #1 Monday in the U.S. ITV #1 in the UK. Seven #1 in AU.

‘It’s All About Screens.’ This is the Daily Diary of Screens. Monday, February 22, 2016, the eighteenth day of the February Sweeps Period or what is the February CBSweeps.
CBS finished #1 broadcast network as ‘Scorpion‘ & ‘NCIS:Los Angeles‘ were the top programs.
In the UK, ITV finished #1 Monday as ‘Benidorm‘ was the top non-soap program.
Seven finished #1 in Australia as ‘Seven News‘ was #1 newscast and ‘My Kitchen Rules‘ was the top non-news program.
Deadpool‘ #1 box office in the U.S. weekend 19-21 Feb 2016.
Deadpool‘ #1 at the International box office weekend 19-21 Feb 2016.
There are 3.734 Billion Unique Mobile 68% Social Ad Clicks Are Now Mobile. Users as of this quarter, account for a 51% worldwide penetration. Direct uploads of user videos to Facebook now exceed YouTube. Facebook has 1.59 billion monthly users. Instagram has 77.6 million users. 88% of Twitter users are on mobile. An average of 500 million tweets are sent every day. The Google+1 button is hit 5 billion times per day. 80% of Internet users on Pinterest are female. Pinterest has 54.6 million users. LinkedIn has 347 million registered members. Weibo has 100 million daily users. 600 million users on Whatsapp. Facebook has 1.55 billion monthly active users. Netflix now has 75 million streaming subscribers. Cliptomize continues to grow as it has 54,211 users and 75,235 clipbooks. TUESDAY AUSTRALIAN OVERNIGHT TV RATINGS (*SEE BELOW)

Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.

The Home Of #dailydiaryofscreens

For Monday, February 22, 2016 (Posted on February 23, 2016)

CBS #1 Monday as 'Scorpion' top program; 'NCIS:Los Angeles' #2.

CBS #1 Monday as ‘Scorpion’ top program; ‘NCIS:Los Angeles’ #2.

The Tiffany Network had its solid all-drama Monday night to once again finished #1 during the February Sweeps.

8P ‘Supergirl‘ finished with an average 7.310 million viewers and a 4.6/7.
9P ‘Scorpion‘ finished #1 Monday with an average 9.754 million viewers and a 6.4/10.

10P ‘NCIS:Los Angeles‘ finished #2 Monday with an average 8.700 million viewers and a 5.6/9. Must See TV ON DEMAND episode as ‘G’ meets his father.

The Alphabet Network had a single guy and a bunch of girls plus a nifty Rick Castle.

8P ‘The Bachelor‘ finished with an average 8.539 million viewers and a 6.1/9.
10P ‘Castle‘ finished with an average 5.472 million viewers and a 3.8/7. Must See TV ON DEMAND episode as the crime is a puzzle.

The Animal Network of Broadcast had an interesting Monday and finished in a solid third place. Great lineup for growth.

8P ‘The X-Files‘ finished with an average 7.589 million viewers and a 4.9/7.
9P ‘Lucifer‘ finished with an average 4.905 million viewers and a 3.2/5.

The Peacock Network failed miserably as it had an all season or series ending episodes of comedy/reality programming. Next week, ‘The Voice’ & ‘Blindspot’ re-appear. Why did they not run these programs during the February Sweeps?

8P ‘Superstore‘ season finale finished with an average 4.637 million viewers and a 3.2/5. NOTE: It was renewed for a second season on Tuesday.
830P ‘Telenovela‘ season finale finished with an average 2.926 million viewers and a 2.1/3.
9P ‘The Biggest Loser‘ season finale finished with an average 3.437 million viewers and a 2.6/4

The CW
The Little Network That Couldn’t tried with unique programming which failed in the big scale.

8P ‘The Crazy Ex-Girlfriend‘ finished with an average 976,000 viewers and a 0.7/1.
9P ‘Jane the Virgin‘ finished with an average 918,000 viewers and a 0.7/1.

Late Night

1135P NBC’s ‘The Tonight Show Starring Jimmy Fallon’ finished with a 2.5/6.

1135P CBS’ ‘Late Show with Stephen Colbert’ finished with a 2.0/5.

1135P ABC’s ‘Jimmy Kimmel Live’ finished with a 1.9/5.
1235A ABC’s ‘Nightline’ finished with a 1.2/4.

1235A NBC’s ‘Late Night with Seth Meyers’ finished with a 1.2/4.

1235A CBS’ ‘Late Late Show with Games Corden’ finished with a 1.0/4.
0135A NBC’s ‘Last Call with Carson Daly’ finished with a 0.7/3.

For The Record

CBS finished #1 Monday with an average 8.588 million viewers and a 5.5 rating/9 share.
ABC finished #2 with an average 7.516 million viewers and a 5.4/8.
FOX finished #3 with an average 6.247 million viewers and a 4.1/6.
USA finished #4 with an average 3.884 million viewers.
NBC finished #5 with an average 3.852 million viewers and a 2.6/4.
FOXNC finished #6 with an average 2.839 million viewers.
UNI finished #7 with an average 2.048 million viewers and a 1.1/2.
VH1 finished #8 with an average 1.983 million viewers.
HGTV finished #9 with an average 1.618 million viewers.
FOOD finished #10 with an average 1.504 million viewers.
TEL finished #11 with an average 1.300 million viewers and a 0.6/1.
ESPN finished #12 with an average 1.221 million viewers.
MSNBC finished #13 with an average 1.036 million viewers.
The CW finished #14 with an average 947,000 viewers and a 0.7/1.

For the record, there were approximately 53.420 million viewers that watched television in prime time Monday in the U.S.
Broadcast (English Speaking) Networks on Monday finished with an average 27.151 million viewers, DOWN -8498 million viewers (31.3%) from 35.649 million viewers SD 2015.
Cable (Top 150 Programs) Networks on Monday finished with an average 26.269 million viewers.

Today In Communication History

On this date in 1997, NBC-TV aired ‘Schindler’s List’. It was completely uncensored.

NOTE: We have entered a new era in screen ratings. Nielsen is expanding its sample of TV viewers to include new
homes with meters that record the channel being watched—but not the demographics of the people watching. That will be estimated using data modeling and an algorithm Nielsen has developed, and added to the current sample that does include people meters that measure demos. The Panel Expansion (NPX), in which 12,900 households have been added to the national sample, is at the center of this change. The household ratings in these homes are measured by meters on each television in the home, while the demographic ratings in these homes will be assigned by Nielsen using a statistical algorithm. This is the first time since 1987 that homes in the national sample are not equipped with PeopleMeters, which measure both the program viewed and the people watching it.

February Sweeps Period runs from February 4, 2016 and ends March 2, 2016.

Quote of the Day
‘Desire is the starting point of all achievement.’
Napoleon Hill

Integrated Marketing Techniques
RetailPositive™ Centering On Social Media
One of the components in the retail and brand strategy developed by CNA|SOPHIS called RetailPositive™, centers on the creation, development, execution and continual maintenance of social media, pressing quality content into the flow of social conversation designed to engage. This creation of ‘engagement’ provides a key to the multiple page strategy of RetailPositive™. Most clients have a multiple amount of social media pages. For instance, with Facebook, retailers and/or brand do not have a single audience. They have many.

In an effort to maximize their Facebook reach, CNA|SOPHIS has created elaborate webs of Facebook pages for not only their main verticals but the long tail of other topics as well. Most clients have many pages, for some as many as 90 Facebook pages, each dedicated to specific topics such as specific location of brick & mortar stores, in this time of the year, fashion in spring, bedding for a better night’s sleep and many many more. Most of these match up with existing verticals, but the retailer/brand is also working with social-only brands such as ‘BFF’ and more. It is all about getting interested people who are want to find out about a single topic to begin dialog between them and the retailer/brand. Each page is developed to center on a single topic.

This is a tool that lets a retailer/brand cultivate a more engaged audience. It is all about reaching more people and developing a relationship with them in order for them to engage with you. It is not about ‘Likes’. It is all about engagement. CNA|SOPHIS had determined that ‘engagement’ is the key to developing a sales prospect. And it must be working because they have increase both traffic and sales 5.0% to 13.5% with 13 weeks of RetailPositive™ activation for their clients. For more information, go to:

67% of consumers are more likely to trust a brand when it’s easy to review its products or services. Friends and family are the most trusted source of social or digital content, followed by academic experts and companies a consumer already uses. trust changes the behavior of your customers and stakeholders. Being transparent and open is not just good practice, it is essential. (Per the Edelman Trust Barometer)

eMail Research
Early Mornings Through Noon Peak eMail Opens
For all the pundants who proclaim they know everything about everything, here is one they may have missed. If you want to reach your potential customer, a good time to use email is between 4A and Noon. So sayeth the Experian Marketing Services who have come out with a new report.

With retailers and brands continuing to increase their email volume (4Q 2015 found a 23.4% year-over-year increase)., the report also nots that Saturdays, Sundays and Mondays saw a higher share of transactions, continuing a theme seen over the past couple of years as early mornings saw a comparatively large share of transactions.

Television News
Oh, yes. ‘House Of Lies’ Returns

Social Media News

SI Swimsuit Edition Draws Big Social
Sports Illustrated made history this week with the release of its annual Swimsuit edition cover—or, more accurately, covers.
For the first time, the Time Inc. brand produced multiple covers—three, to be exact—for its top-selling issue of the year. Along with model Hailey Clauson, the other two covers feature Ashley Graham, the first size 16 model to be featured on the cover, and UFC star Ronda Rousey. Considering Rousey’s star power, it may not come as a surprise that the former bantamweight champion scored a knockout on social media. According to data from social media analytics firm NetBase provided to Adweek by digital marketing agency PM Digital, Rousey’s cover accounted for 61 percent of the social conversation around the issue since the release of the covers Monday night.
Rousey’s cover attracted 154,879 mentions across Facebook, Twitter, Tumblr, Reddit, Instagram (hashtag mentions only for Instagram) and YouTube. That was nearly double the amount of mentions for Graham (86,090), who accounted for 34 percent of the total conversation. Clauson’s cover only grabbed 5 percent of the conversation with 13,662 mentions.

Cinema News

Box Office Weekend 17-21 February 2016 (Domestic)
#1 ‘Deadpool’ $ 56.50 million in 3,722 locations
#2 ‘Kung Fu Panda 3’ $ 13.20 million in 3,448 locations
#3 ‘Risen’ $ 11.50 million in 2,915 locations
#4 ‘The Witch’ $ 8.30 million in 2,046 locations
#5 ‘How To Be Single’ $ 8.00 million in 3,357 locations
#6 ‘Race’ $ 7.00 million in 2,369 locations
#7 ‘Zoolander 2’ $ 5.38 million in 3,418 locations
#8 ‘The Revenant’ $ 3.80 million in 1,938 locations
#9 ‘Star Wars’ $ 3.70 million in 1,618 locations
#10 ‘Hail Ceasar’ $ 2.60 million in 1,726 locations

Box Office Weekend 12-14 February 2016 (International)
#1 ‘Deadpool’ $125.0 million
#2 ‘The Mermaid’ $109.0 million
#3 ‘The Monkey King 2’ $ 38.0 million
#4 ‘Macau III’ $ 36.0 million
#5 ‘Alvin-Chipmunks’ $ 15.3 million
#6 ‘Kung Fu Panda 3’ $ 14.6 million
#7 ‘The Revenant’ $ 14.2 million
#8 ‘Violent Prosecuter’$ 11.0 million
#9 ‘Zealander 2’ $ 8.5 million
#10 ‘How to Be Single’ $ 8.1 million

Coming Soon

‘Jason Bourne’ starring Matt Damon, Alicia Vikander, Julia Stiles, Tommy Lee Jones and Vincent Cassel.


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Across The Pond

ITV #1 Monday in the UK as the season finale of 'Benidorm' finished as the top non-soap program.

ITV #1 Monday in the UK as the season finale of ‘Benidorm’ finished as the top non-soap program.

The Independent One had fun in the sun on a February evening and was the #1 network in the UK Monday.

7P ‘Emmerdale‘ finished with an average 6.3 million viewers and a 32% share.
730P ‘Coronation Street‘ finished with an average 7.4 million viewers and a 35% share.
8P ‘Griff’s Great Britain‘ finished wth an average 3.1 million viewers and a 14% share.
9P ‘Benidorm‘ season finale finished with an average 4.1 million viewers

The Big One didn’t have the big one on Monday.
8P ‘EastEnders‘ finished with an average 6.8 million viewers and a 31% share.
830P ‘Panorama‘ special In or Out: The EU Referendum’ finished with an average 2.2 million viewers and a 10% share.
9P ‘New Tricks‘ finished with an average 2.4 million viewers and a 12% share.

The Little Two on Monday had Mary.
830P ‘Mary Berry’s Foolproof Cooking‘ finished with an average 2.5 million viewers and a 12% share.
9P ‘The People v OJ Simpson: American Crime Story‘ finished with an average 1.6 million viewers and an 8% share.

Channel 5
The Viacom Five
8P ‘The X-Files’ finished with an average 1.8 million viewers and a 8% share.

Channel 4
The Big Four
8P ‘Dispatches: Dirty Secrets-What’s Really in Our Air?‘ finished with an average 661,000 viewers and a 3% share.
9P ‘Royal Navy School‘ finished with an average 1.7 million viewers and an 8% share.

The Animal Network in the UK
9P ‘The Walking Dead‘ finished with an average 713,000 viewers and a 3% share.

Down Under

Seven #1 Monday as 'My Kitchen Rules' & 'Seven News' top programs

Seven #1 Monday as ‘My Kitchen Rules’ & ‘Seven News’ top programs

Seven finished #1 Monday in Australia with a 33.0% share of the available audience.
Nine finished #2 with a 26.4% share.
ABC finished #3 Monday with a 19.7% share of the available audience.
Ten finished #4 with a 18.7% share.
SBS finished #5 Monday in Australia with a 4.8% share of the available audience.

Top Ten Non-News Programs In Australia On Monday

#1 MY KITCHEN RULES Seven 1,570,000 viewers #1 in all markets
#2 HOME AND AWAY Seven 910,000 viewers Melbourne top market

#3 A CURRENT AFFAIR Nine 874,000 viewers Sydney top market

#4 DOWNTON ABBEY Seven 849,000 viewers Melbourne top market
#5 AUSTRALIAN STORY-EV ABC 774,000 viewers Sydney top market
#6 7.30 ABC 744,000 viewers Melbourne top market
#7 FOUR CORNERS ABC 705,000 viewers Sydney top market
GET ME OUT OF HERE! MON TEN 685,000 viewers Melbourne top market
#9 AUSTRALIA’S GOT TALENT Nine 683,000 viewers Sydney top market
#10 MEDIA WATCH ABC 680,000 viewers Melbourne top market

Top Newscasts In Australia Monday

#1 SEVEN NEWS Seven 1,097,000 viewers #1 in Adelaide & Perth

#2 SEVEN News/TodayTonight Seven 1,049,000 viewers Melbourne top market

#3 NINE NEWS Nine 1,019,000 viewers #1 in Melbourne & Brisbane

#4 NINE NEWS 6:30 Nine 998,000 viewers #1 in Sydney
#5 ABC NEWS ABC 855,000 viewers Melbourne top market


Seven #1 Tuesday in AU as 'My Kitchen Rules' & 'Seven News' top programs.

Seven #1 Tuesday in AU as ‘My Kitchen Rules’ & ‘Seven News’ top programs.

Seven finished #1 Tuesday In Australia with a 32.0% share of the available audience.
Nine finished #2 with a 28.1% share.
Ten finished #3 with a 19.0% share of the available audience.
ABC finished #4 with a 15.2% share.
SBS finished #5 in Australia Tuesday with a 5.7% share of the available audience

Top Ten Non-News Programs In Australia Tuesday

#1 MY KITCHEN RULES Seven 1,447,000 viewers #1 in all markets

#2 A CURRENT AFFAIR Nine 965,000 viewers Melbourne top market
#3 WANTED Seven 899,000 viewers Sydney top market
#4T HERE COME THE HABIBS! Nine 896,000 viewers Melbourne top market

#4T THE BIG BANG THEORY Nine 896,000 viewers Melbourne top market
#6 HOME AND AWAY Seven 829,000 viewers Melbourne top market
#7 THE BIG BANG THEORY (R) Nine 822,000 viewers Melbourne top market
GET ME OUT OF HERE! TEN 753,000 viewers Melbourne top market
#9 THE CHASE AUSTRALIA Seven 656,000 viewers Melbourne top market
#10 7.30 ABC 612,000 viewers Melbourne top market

Top Newscast In Australia Tuesday

#1 SEVEN NEWS Seven 1,108,000 viewers #1 in Melbourne, Adelaide & Perth

#2 SEVEN News/TodayTonight Seven 1,059,000 viewers Melbourne top market

#3 NINE NEWS Nine 1,006,000 viewers #1 in Sydney

#4 NINE NEWS 6:30 Nine 996,000 viewers #1 in Brisbane

#5 ABC NEWS ABC 782,000 viewers Melbourne top market

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For continual updates on all things ‘screens’, go to:

In this week’s Media Notes Canonical, go to: 🆕💭📝📎 It’s FREE.

Media Notes Briefs: ‘Do Consumers Always Know What They Want To Buy?’ Great Question. Here’s the answer @:🆕💭🌎💬


New This Week: Mobile Optimized Sites A Must For Local Business 💬 –


Weekly Retail Media Notes. This week: ‘Do Your Customers Use Digital/Mobile?’💡.@cnasophis


Why Don’t You Use Mobile Now?


Today’s featured ‘Music To Read overtheshouldermedia By’ down at the bottom of the page

OSCAR PETERSON ‘Autumn Leaves’

This entry was posted in Audience Analysis, Audience Behavior, Audience Management, Broadcast TV Ratings in Australia, Broadcast TV Ratings in the UK, Broadcast TV Ratings in US, Cable TV Ratings, Cinema, Daily Broadcast Ratings, Data, Digital, Direct, Hispanic TV Ratings, Late Night TV Ratings, Media, Media Analysis, Media Management, Mobile, Monday Night TV Ratings, Music To Read By, Music To Read overtheshouldermedia by, Television Program Renewals, Television Ratings, Today In TV History, Uncategorized, Weekend Box Office and tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , . Bookmark the permalink.

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