‘It’s All About Screens.’ This is the Daily Diary of Screens. Sunday, February 21, 2016, the seventeenth day of the February Sweeps Period or what is the February CBSweeps.
CBS finished #1 broadcast network as ‘60 Minutes‘ & ‘Madam Secretary‘ were the top programs.
AMC finished as the #1 cable network as ‘The Walking Dead‘ was the #1 program on television in prime time with 13.483 million viewers.
In the UK, BBC One finished #1 Sunday as ‘Call The Midwife‘ was the top program.
Seven finished #1 in Australia as ‘Seven News Sunday‘ was #1 newscast and ‘My Kitchen Rules‘ was the top non-news program.
‘Deadpool‘ #1 box office in the U.S. weekend 19-21 Feb 2016.
‘Deadpool‘ #1 at the International box office weekend 12-14 Feb 2016.
There are 3.734 Billion Unique Mobile 68% Social Ad Clicks Are Now Mobile. Users as of this quarter, account for a 51% worldwide penetration. Direct uploads of user videos to Facebook now exceed YouTube. Facebook has 1.59 billion monthly users. Instagram has 77.6 million users. 88% of Twitter users are on mobile. An average of 500 million tweets are sent every day. The Google+1 button is hit 5 billion times per day. 80% of Internet users on Pinterest are female. Pinterest has 54.6 million users. LinkedIn has 347 million registered members. Weibo has 100 million daily users. 600 million users on Whatsapp. Facebook has 1.55 billion monthly active users. Netflix now has 75 million streaming subscribers. Cliptomize continues to grow as it has 54,211 users and 75,235 clipbooks. MONDAY AUSTRALIAN OVERNIGHT TV RATINGS (*SEE BELOW)
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Sunday, February 21, 2016 (Posted on February 22, 2016)
The Tiffany Network dominated Sunday in every half hour of prime time. It simply had no competition as the first two programs dominated the evening.
7P ‘60 Minutes‘ finished #1 with an average 10.672 million viewers and a 7.9 rating and a 13 share of the available audience, peaking in the first half hour with an estimated 10.97 million viewers.
8P ‘Madam Secretary‘ finished a close #2 with an average 10.641 million viewers and a 7.6/12, peaking in the first half hour with 10.96 ,o;;ope viewers.
9P ‘The Good Wife‘ finished with an average 7.882 million viewers and a 5.7/9.
10P ‘CSI:Cyber‘ finished with an average 6.630 million viewers and a 4.5/7.
The Alphabet Network tried a few tricks for the February sweeps but it only brought a second place finished on Sunday.
7P ‘America’s Funniest Home Videos‘ finished with an average 6.349 million viewers and a 3.6/6.
8P ‘The Wonderful World of Disney: Disneyland 60‘ special finished with an average 6.649 million viewers and a 4.3/7.
10P ‘Shark Tank‘ finished with an average 4.021 million viewers and a 2.8/4.
The Peacock Network presented only two, two-hour programs Sunday but it still finished a distant third while attempting to have us all live in the past. Even all of the ‘Friends’ didn’t show.
7P ‘Dateline‘ finished with an average 5.535 million viewers and a 4.0/6.
9P ‘Must See TV: An All-Star Tribute to James Burrows‘ special finished with an average 5.435 million viewers and a 3.9/6.
The Animal Network of Broadcast should follow ABC’s lead by firing their programer. ‘Animation Domination’ is diminishing to ‘Partial Animation Sublixation’.
7P ‘The Simpsons‘ rerun finished with an average 1.956 million viewers and a 1.3/2.
730P ‘Bob’s Burgers‘ finished with an average 2.306 million viewers and a 1.5/2.
8P ‘The Simpsons‘ finished with an average 3.138 million viewers and a 2.0/3.
830P ‘Cooper Barrett’s Guide to Surviving Life‘ fell with an average 1.897 million viewers and a 1.1/2.
9P ‘Family Guy‘ finished with an average 2.724 million viewers and a 1.7/3.
930P ‘Bordertown‘ crashed with an average 1.749 million viewers and a 1.1/2.
For The Record
CBS finished #1 Sunday with an average 8.956 million viewers and a 6.4 rating/10 share.
AMC finished #2 with an average 7.420 million viewers.
ABC finished #3 with an average 5.917 million viewers and a 3.7/6.
NBC finished #4 with an average 5.485 million viewers and a 4.0/6.
TBS finished #5 with an average 2.571 million viewers.
Fox finished #6 with an average 2.295 million viewers and a 1.5/2.
Broadcast (English Speaking) Networks Sunday finished with an average 22.998 million viewers vs 40.698 million SD Live 2015. Note: The 87th Annual Academy Awards ran on ABC SD 2015 drawing 40.168 million viewers.
Today In Communication History
On this date in 1954, ABC radio’s popular ‘Breakfast Club’ program was simulcast on TV for the first time.
NOTE: We have entered a new era in screen ratings. Nielsen is expanding its sample of TV viewers to include new
homes with meters that record the channel being watched — but not the demographics of the people watching. That will be estimated using data modeling and an algorithm Nielsen has developed, and added to the current sample that does include people meters that measure demos. The Panel Expansion (NPX), in which 12,900 households have been added to the national sample, is at the center of this change. The household ratings in these homes are measured by meters on each television in the home, while the demographic ratings in these homes will be assigned by Nielsen using a statistical algorithm. This is the first time since 1987 that homes in the national sample are not equipped with PeopleMeters, which measure both the program viewed and the people watching it.
February Sweeps Period runs from February 4, 2016 and ends March 2, 2016.
Early Mornings Through Noon Peak eMail Opens
For all the pundants who proclaim they know everything about everything, here is one they may have missed. If you want to reach your potential customer, a good time to use email is between 4A and Noon. So sayeth the Experian Marketing Services who have come out with a new report.
With retailers and brands continuing to increase their email volume (4Q 2015 found a 23.4% year-over-year increase)., the report also nots that Saturdays, Sundays and Mondays saw a higher share of transactions, continuing a theme seen over the past couple of years as early mornings saw a comparatively large share of transactions.
Social Media News
SI Swimsuit Edition Draws Big Social
Sports Illustrated made history this week with the release of its annual Swimsuit edition cover—or, more accurately, covers.
For the first time, the Time Inc. brand produced multiple covers—three, to be exact—for its top-selling issue of the year. Along with model Hailey Clauson, the other two covers feature Ashley Graham, the first size 16 model to be featured on the cover, and UFC star Ronda Rousey. Considering Rousey’s star power, it may not come as a surprise that the former bantamweight champion scored a knockout on social media. According to data from social media analytics firm NetBase provided to Adweek by digital marketing agency PM Digital, Rousey’s cover accounted for 61 percent of the social conversation around the issue since the release of the covers Monday night.
Rousey’s cover attracted 154,879 mentions across Facebook, Twitter, Tumblr, Reddit, Instagram (hashtag mentions only for Instagram) and YouTube. That was nearly double the amount of mentions for Graham (86,090), who accounted for 34 percent of the total conversation. Clauson’s cover only grabbed 5 percent of the conversation with 13,662 mentions.
Box Office Weekend 17-21 February 2016 (Domestic)
#1 ‘Deadpool’ $ 56.50 million in 3,722 locations
#2 ‘Kung Fu Panda 3’ $ 13.20 million in 3,448 locations
#3 ‘Risen’ $ 11.50 million in 2,915 locations
#4 ‘The Witch’ $ 8.30 million in 2,046 locations
#5 ‘How To Be Single’ $ 8.00 million in 3,357 locations
#6 ‘Race’ $ 7.00 million in 2,369 locations
#7 ‘Zoolander 2’ $ 5.38 million in 3,418 locations
#8 ‘The Revenant’ $ 3.80 million in 1,938 locations
#9 ‘Star Wars’ $ 3.70 million in 1,618 locations
#10 ‘Hail Ceasar’ $ 2.60 million in 1,726 locations
Box Office Weekend 12-14 February 2016 (International)
#1 ‘Deadpool’ $125.0 million
#2 ‘The Mermaid’ $109.0 million
#3 ‘The Monkey King 2’ $ 38.0 million
#4 ‘Macau III’ $ 36.0 million
#5 ‘Alvin-Chipmunks’ $ 15.3 million
#6 ‘Kung Fu Panda 3’ $ 14.6 million
#7 ‘The Revenant’ $ 14.2 million
#8 ‘Violent Prosecuter’$ 11.0 million
#9 ‘Zealander 2’ $ 8.5 million
#10 ‘How to Be Single’ $ 8.1 million
‘Jason Bourne’ starring Matt Damon, Alicia Vikander, Julia Stiles, Tommy Lee Jones and Vincent Cassel.
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Across The Pond
The Big One had big programming on Sunday to take #1 in the UK.
715P ‘Countryfile‘ finished with an average 6.9 million viewers and a 32% share.
8P ‘Call the Midwife‘ finished with an average 7.7 million viewers and a 31% share.
9P ‘The Night Manager‘ series premiere finished with an average 6.1 million viewers and a 26% share.
The Independent One finished second on Sunday.
8P ‘Vera‘ two hour episode finale finished with an average of 4.6 million viewers and a 19% share.
The Little Two had just a little on Sunday.
8P ‘Dragons’ Den‘ finished with an average 2.3 million viewers
9P ‘Let’s Play Darts for Comic Relief‘ finished with an average 1.6 million viewers.
The Big Four jumped at the chance to finished fourth. It did.
8P ‘The Jump‘ finished with an average 1.6 million and a 6% share.
9P ‘The World’s End‘ finished with an average 1.2 million viewers.
The Viacom Five figured movies would do it on Sunday. They were wrong.
8P ‘Dirty Dancing‘ finished with an average 1.1 million.
Seven finished #1 Sunday in Australia with a 37.5% share of the available audience.
Network Nine finished #2 with a 24.4% share.
ABC finished #3 in Australia with a 16.6
% share of the available audience
Ten finished #4 Sunday with a 15.4% share.
SBS finished #5 Sunday in Australia with a 6.1% share of the available audience.
Top Non-News Program In Australia Sunday
#1 MY KITCHEN RULES Seven 1,938,000 viewers #1 in all markets
#2 MOLLY: THE REAL THING Seven 1,302,000 viewers Melbourne top market
#3 DOC MARTIN ABC 950,000 viewers Melbourne top market
#4 60 MINUTES Nine 731,000 viewers Melbourne top market
#5 I’M A CELEBRITY…Elimination
GET ME OUT OF HERE! TEN 645,000 viewers Melbourne top market
#6 AUSTRALIA’S GOT TALENT Nine 613,000 viewers Melbourne top market
#7 CALL THE MIDWIFE ABC 570,000 viewers Melbourne top market
#8 I’M A CELEBRITY…
GET ME OUT OF HERE! SUN TEN 556,000 viewers Melbourne top market
#9 MODERN FAMILY Network TEN 525,000 viewers Melbourne top market
#10 FAMILY FEUD SUNDAY TEN 493,000 viewers Melbourne top market
Top Newscast In Australia Sunday
#1 SEVEN NEWS – SUN Seven 1,083,000 viewers #1 in Brisbane, Adelaide & Perth
#2 NINE NEWS SUNDAY Nine 1,024,000 viewers #1 in Sydney & Melbourne
#3 ABC NEWS SUNDAY ABC 900,000 viewers Sydney top market
*MONDAY AUSTRALIAN OVERNIGHT TV RATINGS
*MONDAY AUSTRALIAN OVERNIGHT TV RATINGS
Seven finished #1 Monday in Australia with a 33.0% share of the available audience.
Nine finished #2 with a 26.4% share.
ABC finished #3 Monday with a 19.7% share of the available audience.
Ten finished #4 with a 18.7% share.
SBS finished #5 Monday in Australia with a 4.8% share of the available audience.
Top Ten Non-News Programs In Australia On Monday
#1 MY KITCHEN RULES Seven 1,570,000 viewers #1 in all markets
#2 HOME AND AWAY Seven 910,000 viewers Melbourne top market
#3 A CURRENT AFFAIR Nine 874,000 viewers Sydney top market
#4 DOWNTON ABBEY Seven 849,000 viewers Melbourne top market
#5 AUSTRALIAN STORY-EV ABC 774,000 viewers Sydney top market
#6 7.30 ABC 744,000 viewers Melbourne top market
#7 FOUR CORNERS ABC 705,000 viewers Sydney top market
#8 I’M A CELEBRITY…
GET ME OUT OF HERE! MON TEN 685,000 viewers Melbourne top market
#9 AUSTRALIA’S GOT TALENT Nine 683,000 viewers Sydney top market
#10 MEDIA WATCH ABC 680,000 viewers Melbourne top market
Top Newscasts In Australia Monday
#1 SEVEN NEWS Seven 1,097,000 viewers #1 in Adelaide & Perth
#2 SEVEN News/TodayTonight Seven 1,049,000 viewers Melbourne top market
#3 NINE NEWS Nine 1,019,000 viewers #1 in Melbourne & Brisbane
#4 NINE NEWS 6:30 Nine 998,000 viewers #1 in Sydney
#5 ABC NEWS ABC 855,000 viewers Melbourne top market
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Media Notes Briefs: ‘Do Consumers Always Know What They Want To Buy?’ Great Question. Here’s the answer @:http://eepurl.com/bQZhpr🆕💭🌎💬
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Today’s featured ‘Music To Read overtheshouldermedia By’ down at the bottom of the page
Tony Bennett, Bill Charlap ‘Look For The Silver Lining’
2016 Grammy Award Winner Best Traditional Pop Vocal Album
Tony Bennett, Bill Charlap ‘The Way You Look Tonight’
2016 Grammy Award Winner Best Traditional Pop Vocal Album