‘It’s All About Screens.’ This is the Daily Diary of Screens. Saturday, February 20, 2016, the sixteenth day of the February Sweeps Period or what is the February CBSweeps.
NBC finished #1 broadcast network but CBS’ ‘48 Hours‘ was the top program.
In the UK, ITV finished #1 as ‘Ant & Dec’s Saturday Night Takeaway‘ was the top program.
Nine finished #1 in Australia as ‘ABC News Saturday‘ was #1 newscast and ABC’s ‘Death In Paradise‘ was the top non-news program.
‘Deadpool‘ #1 box office in the U.S. weekend 19-21 Feb 2016.
‘Deadpool‘ #1 at the International box office weekend 12-14 Feb 2016.
There are 3.734 Billion Unique Mobile 68% Social Ad Clicks Are Now Mobile. Users as of this quarter, account for a 51% worldwide penetration. Direct uploads of user videos to Facebook now exceed YouTube. Facebook has 1.59 billion monthly users. Instagram has 77.6 million users. 88% of Twitter users are on mobile. An average of 500 million tweets are sent every day. The Google+1 button is hit 5 billion times per day. 80% of Internet users on Pinterest are female. Pinterest has 54.6 million users. LinkedIn has 347 million registered members. Weibo has 100 million daily users. 600 million users on Whatsapp. Facebook has 1.55 billion monthly active users. Netflix now has 75 million streaming subscribers. Cliptomize continues to grow as it has 54,211 users and 75,235 clipbooks. SUNDAY AUSTRALIAN OVERNIGHT TV RATINGS (*SEE BELOW)
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Saturday, February 20, 2016 (Posted on February 21, 2016)
The Peacock Network broke CBS’ streak this week and finished #1 Saturday.
8P ‘Dateline Saturday Night Mystery‘ (‘Footprint in the Dust’) finished with an average 4.785 million viewers.
10P ‘Saturday Night Live‘ rerun finished with an average 2.949 million viewers.
The Tiffany Network had only ’48 Hours’ as the top program on Saturday.
8P ‘NCIS: Los Angeles‘ rerun (‘Active Measures’) finished wth an average 3.350 million viewers.
9P ‘Criminal Minds‘ rerun (‘The Night Watch’) finished with an average 3.247 million viewers.
10P ‘48 Hours‘ (‘What Did The Children See?’) finished #1 with an average 5.177 million viewers.
The Alphabet Network had an all-NBA night on Saturday.
8P ‘NBA Basketball:Golden State Warriors (115) vs Los Angeles Clippers (112)‘ finished with an average 2.519 million viewers.
The Animal Network of Broadcast finished with a preview of one of its biggest sporting events.
8P ‘Rosewood‘ rerun (‘Pilot’) finished with an average 1.337 million viewers.
9P ‘Jeff Gordon’s Daytona 500 Preview Party‘ finished with an average 1.121 million viewers.
For The Record
NBC finished #1 Saturday with an average 4.063 million viewers.
CBS finished with an average 3.925 million viewers.
ABC finished with an average 2.519 million viewers.
FOX finished with an average 1.229 million viewers.
Today In Communication History
On this date in 1944, NBC started its ‘War as It Happens’ news program in New York.
On this date in 1947, CBS broadcasts partially mechanical colour television signals from the Chrysler Building in New York. Two days later RCA broadcasts in colour from Penn’s Neck Community Club, Princeton, NJ.
NOTE: We have entered a new era in screen ratings. Nielsen is expanding its sample of TV viewers to include new
homes with meters that record the channel being watched — but not the demographics of the people watching. That will be estimated using data modeling and an algorithm Nielsen has developed, and added to the current sample that does include people meters that measure demos. The Panel Expansion (NPX), in which 12,900 households have been added to the national sample, is at the center of this change. The household ratings in these homes are measured by meters on each television in the home, while the demographic ratings in these homes will be assigned by Nielsen using a statistical algorithm. This is the first time since 1987 that homes in the national sample are not equipped with PeopleMeters, which measure both the program viewed and the people watching it.
February Sweeps Period runs from February 4, 2016 and ends March 2, 2016.
In The Moment
Quote of the Day
‘A business has to be involving, it has to be fun, and it has to exercise your creative instincts.’
No Other Network Has Done This In 10 Years
CBS Last Week had all of the Top Ten programs in total viewership. It has not happened by a network since December 2005.
#1 – NCIS (16.94m)
#2 – The Big Bang Theory (16.25m)
#3 – GOP Debate (13.44m)
#4 – NCIS: New Orleans (12.57m)
#5 – Scorpion (11.36m)
#6 – Blue Bloods (10.92m)
#7 – 60 Minutes (10.42m)
#8 – Madam Secretary (10.06m)
#9 – NCIS: Los Angeles (9.75m)
#10 – Life in Pieces (9.35m)
The Value of An Inactive eMail Subscriber
For retailers, inactive email subscribers “are still valuable customers,” reports MailChimp in an analysis of 6.6 billion sends through its platform that included 60 million e-commerce purchases and 40 million email addresses from retailers using its list segmentation and automation e-commerce features. Inactive subscribers were found to outperform non-subscribers across key metrics such as order frequency, retention rate and order value.
To arrive at its conclusions, MailChimp looked at purchases from the retailers it tracked and determined if those purchases had been made by active, inactive or non-subscribed customers. (The analysis appears to have been limited to e-commerce purchases as opposed to in-store also.) An email address was considered active if it had opened or clicked on an email in the prior 6 months, whereas an inactive address was one that had been sent a campaign but had not engaged with it.
Across the key retail metrics examined, subscribers (both active and inactive) proved to outperform non-subscribers. For example, they ordered 25-27% more frequently, spending 6-8% more than non-subscribers. (In each case, the higher figure actually applies to inactive subscribers.) The retention rate was considerably higher for active subscribers, who were 38% more likely than non-subscribers to make a follow-up purchase. Nevertheless, inactive subscribers were 26% more likely than non-subscribers to make another purchase, another indicator of their value. Subscribers accounted for about 45% of all the retailers’ revenue in the analysis, with 37% coming from active subscribers and another 7% from inactive subscribers. In other words, active subscribers accounted for 84% of subscriber revenue despite comprising a smaller share (61%) of recent recipients.
Overall, MailChimp says, in comparing revenues from active and inactive list segments across retailers, an inactive subscriber was worth almost one-third (32%) of an active subscriber. As such, MailChimp recommends re-engagement strategies as opposed to pruning inactive subscribers from lists.
What Is the State of Email?
GetResponse looks at current trends in email marketing via a survey of 1,831 email marketers around the world across various industries. The report offers up a host of data, some of which is highlighted below.
◎ While 3 in 4 email marketers track opens and clicks for each send, a sizable share (15%) don’t track or review those metrics.
◎ A smaller majority (53%) use tools to build their list and boost lead generation, though a large share (24%) again don’t manage their list and have no-one responsible for it. Fewer than 1 in 10 use progressive profiling to build customer profiles.
◎ More than 4 in 10 (42% of) email marketers describe their targeting as “none – everyone receives the same message.” The next-largest share (37%) describe their targeting as basic – using 2-5 criteria, while only 4% use layered targeting that combines demographics with lifecycle position, activity level and lead scoring.
Respondents are more than twice as likely to be using 1-2 basic, mobile-optimized templates as they are to be using 1-2 basic, not mobile-optimized templates (66% vs. 26%).
◎ Close to half report sometimes testing alternate subject lines, though one-third don’t proactively optimize their email marketing.
On average, email marketers send 5 emails per month, with sending frequency highest in the finance, banking and insurance sector (12.2) and lowest in the online advertising network (1.4) and consumer goods (1.5) industries.
Almost 3 in 4 respondents are using email automation, and a majority (58%) also personalize their emails. Other techniques such as social media integration (33%) and basic profile-based targeting (17%) have lower adoption, though adoption rates vary significantly by industry.
A majority of respondents will be increasing their email marketing budgets this year (in line with other research on budget trends this year), with budget enthusiasm highest in the affiliate network (70% increasing) and online advertising network (67%) sectors and lowest in the vacations/hotels/leisure (25%) industry.
A majority of marketers surveyed believe their email marketing ROI is either excellent or good, with retail/e-commerce and travel/transportation respondents among the most confident.
Desktops Still Rule in Email-Driven Conversions
Looking at B2C email activity throughout 2015, a recent study from Movable Ink showed that while mobile device are driving a greater share of email opens, most conversions still occur on a desktop.
Specifically, more than two-thirds (68%) of emails were opened on mobile devices, with smartphones alone accounting for a majority (52%) of opens. However, some 53% of the 1.4 million conversions tracked in 2015 across Movable Ink’s customer base happened on a desktop.
Cross Platform Research
ComScore’s Big Play To Challenge Nielsen
New crossplatform ratings will bow in April
Crossplatform ratings are like the holy grail of the media world. Everyone wants them. Many companies have pledged to deliver them. But they’ve proven much more difficult to produce in a timely and useful manner. Now comScore says it’s going to start offering them, and soon, in a big challenge to Nielsen. The comScore announcement comes just weeks after its merger with Rentrak was approved. Rentrak provides set-top box data that, combined with comScore’s digital measurement, will be used in the new ratings.
During a conference call with investors on Wednesday, comScore laid out an ambitious schedule to roll out cross-platform measurement for early April. The ratings will include television, over-the-top services and digital viewing, and they’ll be released monthly. The rollout, media people will note, is just a month before the broadcast networks make their upfront presentations, though it seems doubtful there will be enough time to vet the ratings to use as currency for buys.
Data samples will include all cable, telco and satellite operators in the U.S.
During the conference call, comScore chief executive officer Serge Matta said clients and potential clients have been eager to see the new ratings. In fact, he said some had criticized the company for moving too slowly. Matta also said there will be a vast expansion of the total home panel used to collect data, from 4,000 devices currently to 60,000 by summer and 300,000 by the close of 2016.
Not surprisingly, Nielsen was quick to respond to comScore’s news. “Nielsen has the only total audience measurement, comparable across all screens, available to the market now. All of our data is fully representative of the U.S. population, and we deliver truly independent measurement,” the company said in a statement.
Media buyers and planners have been vocal over the years about their desire for cross-platform measurement and their belief that more competition could help improve the products being offered. One of their complaints has been how slowly new products have moved out, while viewers’ media habits are shifting more rapidly.
Introducing ‘Chicago Law’
‘Chicago Law’ will soon join ‘Chicago Med’, ‘Chicago Fire’, and ‘Chicago PD’ on NBC, and now the man in charge of the law office to be featured on the new series has been cast. Philip Winchester, who appeared on ‘The Player’ earlier this season and Cinemax series ‘Strike Back’, will star as the lead on the series. Winchester is the first actor to be cast for ‘Chicago Law’, and he is likely to appear on an episode of ‘Chicago PD’ to introduce his character later this season. At this time, NBC is looking at launching the new addition to the Chicago family of shows led by Dick Wolf during the 2016-2017 season.
58th Grammy Award Winners
Album Of The Year:
1989 — Taylor Swift (WINNER)
Record Of The Year:
“Uptown Funk” — Mark Ronson Featuring Bruno Mars (WINNER)
Best New Artist:
Meghan Trainor (WINNER)
Best Rock Performance:
“Don’t Wanna Fight” — Alabama Shakes (WINNER)
Song Of The Year:
“Thinking Out Loud” — Ed Sheeran & Amy Wadge, songwriters (Ed Sheeran) (WINNER)
Best Musical Theater Album:
Hamilton — Daveed Diggs, Renée Elise Goldsberry, Jonathan Groff, Christopher Jackson, Jasmine Cephas Jones, Lin-Manuel Miranda, Leslie Odom, Jr., Okieriete Onaodowan, Anthony Ramos & Phillipa Soo, principal soloists; Alex Lacamoire, Lin-Manuel Miranda, Bill Sherman, Ahmir Thompson & Tarik Trotter, producers; Lin-Manuel Miranda, composer & lyricist (Original Broadway Cast) (WINNER)
Best Country Album:
Traveller — Chris Stapleton (WINNER)
Best Rap Album:
To Pimp A Butterfly — Kendrick Lamar (WINNER)
Best Pop Vocal Album:
1989 — Taylor Swift (WINNER)
Not Playing By The Rules? FIFA Scandal Unfolds
The world’s most powerful sporting organization is rife with corruption, say U.S. law enforcement authorities who have indicted FIFA officials
CBS News Wins Polk Award
CBS News’s Jim Axelrod and producer Emily Rand are being honored with the George Polk Award for Television Reporting for the investigative series on compounding pharmacy fraud. The stories, which aired on CBS This Morning and on the CBS Evening News, uncovered pharmacies peddling unproven pain creams and supplements, which they billed to Medicare and even private insurance for thousands of dollars each. CBS News’ reporting led to a Congressional investigation and legal action by federal law enforcement and the Department of Justice.
Box Office Weekend 17-21 February 2016 (Domestic)
#1 ‘Deadpool’ $ 56.50 million in 3,722 locations
#2 ‘Kung Fu Panda 3’ $ 13.20 million in 3,448 locations
#3 ‘Risen’ $ 11.50 million in 2,915 locations
#4 ‘The Witch’ $ 8.30 million in 2,046 locations
#5 ‘How To Be Single’ $ 8.00 million in 3,357 locations
#6 ‘Race’ $ 7.00 million in 2,369 locations
#7 ‘Zoolander 2’ $ 5.38 million in 3,418 locations
#8 ‘The Revenant’ $ 3.80 million in 1,938 locations
#9 ‘Star Wars’ $ 3.70 million in 1,618 locations
#10 ‘Hail Ceasar’ $ 2.60 million in 1,726 locations
Box Office Weekend 12-14 February 2016 (International)
#1 ‘Deadpool’ $125.0 million
#2 ‘The Mermaid’ $109.0 million
#3 ‘The Monkey King 2’ $ 38.0 million
#4 ‘Macau III’ $ 36.0 million
#5 ‘Alvin-Chipmunks’ $ 15.3 million
#6 ‘Kung Fu Panda 3’ $ 14.6 million
#7 ‘The Revenant’ $ 14.2 million
#8 ‘Violent Prosecuter’$ 11.0 million
#9 ‘Zealander 2’ $ 8.5 million
#10 ‘How to Be Single’ $ 8.1 million
NOTE:’Deadpool’ was FOX’s biggest opening in roughly a dozen markets, including Australia where it made $10 million, Taiwan with $8.2 million, Brazil with $5.9 million, and Hong Kong with a $3.8 million debut. It opens in Italy, Spain, South Korea and the Middle East next weekend and will debut in Japan in June. The film’s hard R-rating did limit its rollout. Its violence got it banned in China, the world’s second largest film market.
‘Jason Bourne’ starring Matt Damon, Alicia Vikander, Julia Stiles, Tommy Lee Jones and Vincent Cassel.
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Across The Pond
The Independent One had Ant & Dec and that is enough for most.
7P ‘Ant & Dec’s Saturday Night Takeaway’ season premiere finished #1 with an average 6.9 million viewers and a 31% share.
The Big One didn’t have the big one on Saturday.
7P ‘The Voice UK’ finished with a total audience of 5.5 million viewers and a 24% share.\
Nine #1 Saturday in Australia with a 26.0% share of the available audience.
Seven & ABC tied for #2 with an average 23.7% share.
Ten finished #4 Saturday with a 17.5% share.
SBS finished #5 Saturday in Australia with a 9.0% share of the available audience.
Top Ten Non-News Programs In Australia Saturday
#1 DEATH IN PARADISE ABC 899,000 viewers #1 in all markets
#2 CUFFS ABC 543,000 viewers Melbourne Top market
#3 JACK REACHER (R) TEN 373,000 viewers Melbourne Top market
#4 AUSTRALIA’S GOT TALENT Nine 363,000 viewers Sydney top market
#5 NIGHT AT THE MUSEUM:BATTLE
OF THE SMITHSONIAN (R) TEN 320,000 viewers Sydney top market
#6 GETAWAY Nine 310,000 viewers Melbourne Top market
#7 2012 Seven 285,000 viewers Sydney top market
#8 CLOUDY WITH A CHANCE OF
MEATBALLS 2 Seven 284,000 viewers Sydney top market
#9 HERE COME THE HABIBS!(R)Nine 282,000 viewers Sydney top market
#10 COASTS OF IRELAND SBS 250,000 viewers Sydney top market
Top Newscasts In Australia Saturday
#1 ABC NEWS-SAT ABC 838,000 viewers #1 in Sydney, Brisbane & Adelaide
#2 SEVEN NEWS – SAT Seven 805,000 viewers #1 in Melbourne & Perth
#3 NINE NEWS SATURDAY Nine 727,000 viewers Melbourne top market
#4 TEN EYEWITNESS NEWS SAT TEN 298,000 viewers Melbourne top market
#5 WEEKEND TODAY–SATURDAY Nine 293,000 viewers Sydney top market
#6 WEEKEND SUNRISE–SAT Seven 269,000 viewers Sydney top market
#7 WEEKEND SUNRISE–SatLate Seven 252,000 viewers Melbourne top market
*SUNDAY AUSTRALIAN OVERNIGHT TV RATINGS
*SUNDAY AUSTRALIAN OVERNIGHT TV RATINGS
Seven finished #1 Sunday in Australia with a 37.5% share of the available audience.
Network Nine finished #2 with a 24.4% share.
ABC finished #3 in Australia with a 16.6
% share of the available audience
Ten finished #4 Sunday with a 15.4% share.
SBS finished #5 Sunday in Australia with a 6.1% share of the available audience.
Top Non-News Program In Australia Sunday
#1 MY KITCHEN RULES Seven 1,938,000 viewers #1 in all markets
#2 MOLLY: THE REAL THING Seven 1,302,000 viewers Melbourne top market
#3 DOC MARTIN ABC 950,000 viewers Melbourne top market
#4 60 MINUTES Nine 731,000 viewers Melbourne top market
#5 I’M A CELEBRITY…Elimination
GET ME OUT OF HERE! TEN 645,000 viewers Melbourne top market
#6 AUSTRALIA’S GOT TALENT Nine 613,000 viewers Melbourne top market
#7 CALL THE MIDWIFE ABC 570,000 viewers Melbourne top market
#8 I’M A CELEBRITY…
GET ME OUT OF HERE! SUN TEN 556,000 viewers Melbourne top market
#9 MODERN FAMILY Network TEN 525,000 viewers Melbourne top market
#10 FAMILY FEUD SUNDAY TEN 493,000 viewers Melbourne top market
Top Newscast In Australia Sunday
#1 SEVEN NEWS – SUN Seven 1,083,000 viewers #1 in Brisbane, Adelaide & Perth
#2 NINE NEWS SUNDAY Nine 1,024,000 viewers #1 in Sydney & Melbourne
#3 ABC NEWS SUNDAY ABC 900,000 viewers Sydney top market
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Media Notes Briefs: ‘Do Consumers Always Know What They Want To Buy?’ Great Question. Here’s the answer @:http://eepurl.com/bQZhpr🆕💭🌎💬
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Today’s featured ‘Music To Read overtheshouldermedia By’ down at the bottom of the page
Tony Bennett, Bill Charlap ‘Look For The Silver Lining’
2016 Grammy Award Winner Best Traditional Pop Vocal Album
Tony Bennett, Bill Charlap ‘The Way You Look Tonight’
2016 Grammy Award Winner Best Traditional Pop Vocal Album