‘It’s All About Screens.’ This is the Daily Diary of Screens. Tuesday, February 9, 2016, the sixth day of the February Sweeps Period,
CBS finished #1 broadcast network as ‘NCIS‘ was the top program.
In the UK, ‘BBC One‘ #1 Tuesday as ‘Happy Valley‘ was the #1 program.
Seven finished #1 in Australia as ‘Seven News/Today Tonight‘ was #1 newscast and ‘My Kitchen Rules‘ was the top non-news program.
‘Kung Fu Panda 3‘ continues #1 box office in the U.S. weekend 5-7 Feb 2016.
‘The Revenant‘ #1 at the International box office weekend 5-7 Feb 2016.
There are 3.734 Billion Unique Mobile 68% Social Ad Clicks Are Now Mobile. Users as of this quarter, account for a 51% worldwide penetration. Direct uploads of user videos to Facebook now exceed YouTube. Facebook has 1.59 billion monthly users. Instagram has 77.6 million users. 88% of Twitter users are on mobile. An average of 500 million tweets are sent every day. The Google+1 button is hit 5 billion times per day. 80% of Internet users on Pinterest are female. Pinterest has 54.6 million users. LinkedIn has 347 million registered members. Weibo has 100 million daily users. 600 million users on Whatsapp. Facebook has 1.55 billion monthly active users. Netflix now has 75 million streaming subscribers. Cliptomize has 52,000 users and 70,000 clipbooks.
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Tuesday, February 9, 2016 (Posted on February 10, 2016)
The Tiffany Network had the power program on Tuesday in the middle of the New Hampshire primary vote. But signs of weakness at 10P. ‘Person Of Interest’ was much stronger in this time slot.
8P ‘NCIS‘ (‘Decompressed’) finished #1 Tuesday as it finished with an average 16.836 million viewers and a 10.4 rating and a 16 share of the available audience.
9P ‘NCIS:New Orleans‘ (‘Father’s Day’) finished #1 in its time slot with an average 12.665 million viewers and a 7.7/12.
10P ‘Limitless‘ (‘Fundamentals of Naked Portraiture’) finished with an average 6.398 million viewers and a 4.1/7.
The Peacock Network built from a weak lead in but powered through to the top at 10P.
8P ‘Hollywood Game Night‘ finished with an average 3.828 million viewers and a 2.8/4.
9P ‘Chicago Med‘ (‘Choices’) finished with an average 7.031 million viewers and a 4.8/7.
10P ‘Chicago Fire‘ (‘All Hard Parts’) finished #1 in its time slot with an average 8.140 million viewers and a 5.3/9.
The Alphabet Network continues its spin toward the bottom with only one program as a possible next season holdover.
8P ‘Fresh Off The Boat‘ finished with an average 4.528 million viewers and a 3.2/5.
830P ‘The Muppets‘ finished with an average 2.925 million viewers and a 1.9/3.
9P ‘Marvel’s Agent Carter‘ (‘The Atomic Job’) finished with an average 2.861 million viewers and a 1.9/3.
10P ‘What Would You Do?‘ finished with an average 2.309 million viewers and a 1.6/3.
The Little Network That Couldn’t made a major push on Tuesday by beating FOX solidly.
8P ‘The Flash‘ (‘Welcome To Earth 2’) finished with an average 3.974 million viewers and a 2.6/4.
9P ‘iZombie‘ (‘Physician, Heal Thy Selfie’) finished with an average 1.492 million viewers and a 1.0/1.
The Animal Network of Broadcast had a tough Tuesday after a great Monday. The Murdoch Minions failed miserably finishing on the bottom of the Tuesday barrel.
8P ‘New Girl‘ finished with an average 3.212 million viewers and a 2.2/3.
830P ‘Grandfathered‘ finished with an average 2.559 million viewers and a 1.8/3.
9P ‘Brooklyn Nine-Nine‘ finished with an average 2.309 million viewers and a 1.7/3.
930P ‘The Grinder‘ finished with an average 1.989 million viewers and a 1.5/2.
The #1 Hispanic Network in America didn’t do much on Tuesday.
8P ‘Antes Mureta que Lichita‘ finished with an average 1.919 million viewers and a 1.0/2.
9P ‘Pasión y Poder‘ finished with an average 2.316 million viewers and a 1.1/2.
10P ‘El Hotel de los Secretos‘ finished with an average 1.962 million viewers and a 1.0/2.
The Avis of Hispanic Networks in America just didn’t do anything Tuesday. It misses ‘Celia’.
8P ‘¿Quién es Quién?‘ finished with an average million viewers and a 0.8/1.
9P ‘Eva la Trailera‘ finished with an average million viewers and a 0.7/1.
10P ‘La Querida del Centauro‘ finished with an average million viewers and a 0.8/1.
For The Record
CBS finished #1 Tuesday with an average 11.966 million viewers and a 7.4 rating and a 12 share, DOWN -2.643 million viewers vs SD 2015.
NBC finished with an average 6.333 million viewers and a 4.2/7, UP +2.543 million viewers vs SD 2015
FOXNC finished with an average 4.171 million viewers.
ABC finished with an average 2.966 million viewers and a 2.0/3, DOWN -1.918 million viewers vs SD 2015.
The CW finished with an average 2.733 million viewers and a 1.8/3, DOWN -27,000 viewers vs SD 2015.
CNN finished with an average 2.730 million viewers and a 1.8/3.
FOX finished with an average 2.515 million viewers and a 1.8/3, DOWN -2.012 million viewers vs SD 2015.
HGTV finished with an average 2.462 million viewers.
FX finished with an average 2.341 million viewers.
TBS finished with an average 2.139 million viewers.
UNI finished with an average 2.065 million viewers and a 1.1/2.
Discovery finished with an average 1.775 million viewers.
MSNBC finished with an average 1.748 million viewers.
TEL finished with an average 1.461 million viewers and a 0.8/1.
TNT finished with an average 1.413 million viewers.
ADSM finished with an average 1.336 million viewers.
ESPN finished with an average 1.034 million viewers.
Total Television Viewership in the U.S. during prime time finished with approximately 57.8 million viewers Tuesday, DOWN 11.5% SD 2015.
Broadcast (English Speaking) Networks finished with an average 26.513 million viewers (45.9%) vs 29.57 million SD 2015.
Cable (Top 150 Programs) Networks finished with an average 31.287 million viewers (54.1%) Tuesday.
Today In Communication History
On this date in 1944, BBC adopted a voluntary code not to broadcast any discussion of issues for two weeks before scheduled parliamentary debates—the so-called Fourteen Day Rule.
On this date in 1955, Federal Communications Commission began hearings in Washington about whether to allow US broadcasters to transmit subscription television programmes. Over 25,000 submissions are received, running to 92 volumes of printed evidence.
On this date in 1993, Michael Jackson granted his first interview in 15 years to Oprah Winfrey. In the interview, Jackson claimed that he has a disorder that destroys the pigmentation of the skin and that he had had very little plastic surgery.
NOTE: We have entered a new era in screen ratings. Nielsen is expanding its sample of TV viewers to include new homes with meters that record the channel being watched — but not the demographics of the people watching. That will be estimated using data modeling and an algorithm Nielsen has developed, and added to the current sample that does include people meters that measure demos. The Panel Expansion (NPX), in which 12,900 households have been added to the national sample, is at the center of this change. The household ratings in these homes are measured by meters on each television in the home, while the demographic ratings in these homes will be assigned by Nielsen using a statistical algorithm. This is the first time since 1987 that homes in the national sample are not equipped with PeopleMeters, which measure both the program viewed and the people watching it.
February Sweeps Period runs from February 4, 2016 and ends March 2, 2016.
Google announced that it will be banning Flash ads from its advertising network. As of June 30 of this year, advertisers will no longer be allowed to upload display ads to the Google Display Network using Flash. On January 2, 2017, Google will stop displaying Flash ads altogether. Instead, Google is informing all advertisers to use HTML5, which is less prone to malware.
Broadcast Evening News Shows Weekly Average Ratings (week of February 6, 2016)
#1 ABC’s ‘World News Tonight‘ finished with an average 9.27 million total viewers.
#2 NBC’s ‘Nightly News‘ finished with an average 9.23 million total viewers.
#3 CBS’ ‘Evening News‘ finished with an average 7.75 million total viewers.
CBS Cuts ‘Angel From Hell’
‘Angel From Hell’, one of the few new series on CBS this season, surprisingly was cancelled after holding steady (6.76 million viewers overall), and retaining more than 80% of its lead-in for the fifth time in five original airings. Nearly any other network would love those kind of numbers but for The Tiffany Network, good is not enough.
Apple TV Expands Voice Dictation Capabilities
The third beta version of the Apple TV’s tvOS 9.2 operating system, just launched for third-party developers, expands on the device’s voice dictation capabilities. Using the fourth generation Apple TV’s Siri-integrated remote, users can now speak words instead of typing them, significantly mitigating the difficulty of, say, entering a username or password. Voice search was already available in some areas (including Netflix and Hulu searches), but the new updates mark a significant expansion of the Apple TV’s voice dictation functions.
Food For Thought
◎ Global consumer confidence ended 2015 on a subdued note as the index declined two points from the third quarter to 97. Compared to first-quarter 2015, confidence in the fourth quarter remained flat in Asia-Pacific at 107, while Europe edged up four points to 81. All other regions ended the year less confident than they started.
◎ More than half (55%) of respondents around the world believed they were in recession in the fourth quarter of 2015, a modest increase from the start of that year (53%)—and a level that often exceeds official economic definitions.
◎ More than 18,000 new retail stores have opened in the U.S. since 2007, and 88% of that expansion has come from small-format stores.
◎ Online shopping is growing around the world, but is this affecting how people are shopping in physical stores? Consumers aren’t simply “showrooming”—browsing in store and then going online in search of the lowest-cost option. They’re also “webrooming”—researching online and buying in stores.
◎ What makes a strong corporate reputation? While few brands would argue the need for effective management, quality products and a strong social responsibility platform, many are overlooking one of their greatest assets when it comes to reputation management: their employees.
◎ 79% of wireless subscribers in the U.S. say they text in general, and U.S. smartphones users 18 and older spend 4 hours and 39 minutes on communication apps each month. So the question today isn’t if you can reach someone with a mobile message. It’s when and where.
Smartphone Penetration Nears 80% of the US Mobile Market
Some 79.3% of US mobile subscribers aged 13 and older owned a smartphone during the 3-month period ending in December 2015 (Q4), reports comScore. That represents a slight uptick on a quarter-over-quarter basis (from 77.4% in Q3), after growth had slowed through the first 9 months of the year. comScore notes that Apple finished the year with 42.9% of smartphone subscribers, down 0.7% points from Q3. Android remained the top platform up 1% point to 53.3% of subscribers, while Samsung was the #2 OEM with 28.4% share of subscribers, up 0.8% points.
In total there were 6 apps that boasted more than 50% reach among US adult smartphone mobile media users (iOS and Android platforms). These were led again by Facebook (76.8%), followed by Facebook Messenger (62.5%), YouTube (61.3%), Google Play (51.9%), Google Maps (50.9%) and Google Search (50.1%). Meanwhile, Instagram (#9) reached almost 4 in 10 (39.1% of) adult mobile media users, while Twitter reached about 1 in 4 (24.5%).
Social Media Research
Instagram Blows Past Twitter For #2
New social media sites can take off then subsequently crash in less time than it takes for Cam Newton to throw a postgame tantrum i.e. Peach and Meerkat? A new report takes a look at just where those established sites are now, 10 years into the social media boom.
Pinterest and Tumblr, the other two top-five sites, also saw faster growth than Twitter during 2014 and 2015. Pinterest is nipping right behind Twitter in users. This year it will have 54.6 million, just 2.2 million fewer than Twitter. While Instagram may be seeing the fastest growth, Instagram parent company Facebook remains the king of social media.
Facebook will have 162.9 million domestic users this year, meaning more than half of all Americans use the site, a first for any social network. By 2020, 53.1% of Americans will use the site. By comparison, 34.8 percent will use No. 2 social site Instagram. Facebook’s growth has slowed appreciably since the mid-2000s, but it is still gaining. Most of that is coming from older people. “Usage increases are coming primarily from people who are Generation X and older,” eMarketer principal analyst Debra Aho Williamson says. “Plenty of teens and young adults still use Facebook, but growth is slowing in these groups.” Not surprisingly, in addition to having most of the users, Facebook also captures most of the social media ad spending – 73.4%, according to eMarketer estimates.
More Than Half of Americans Will Use Facebook In 2016
It will retain its dominance in usage and social ad spending
This year, for the first time, more than half of the US population will use Facebook, according to eMarketer’s latest social network usage forecast. In 2016, 50.3% of Americans of all ages will be on Facebook at least once a month, up from 49.3% in 2015. Facebook will remain the dominant social network by a wide margin through at least 2020, the end of eMarketer’s forecast period. This year, 162.9 million US internet users will log on to the site at least once a month. Facebook-owned Instagram, the second-most-used social network, will have 89.4 million US users this year, or 27.6% of the population. Twitter is a distant third, with 56.8 million users this year, representing 17.5% of the US population.
“Facebook remains the king of social networks, and the usage increases are coming primarily from people who are Generation X and older,” said eMarketer principal analyst Debra Aho Williamson. “Plenty of teens and young adults still use Facebook, but growth is slowing in these groups.” As a result of Facebook’s strong usage rates, it will continue to command the lion’s share of US social network ad spending. This year, Facebook will capture 73.4% of social network ad spending in the country, or $9.86 billion. Twitter is a distant second, on course to capture 13.8% of US social network ad dollars, or $1.86 billion.
Another important milestone for Facebook this year is that more than half of US mobile phone users will be Facebook users. In 2016, 52.9% of mobile phone users will log on to Facebook at least once a month from their mobile phone. And mobile will continue to play an important role in Facebook”s growth. This year, 86.0% of US Facebook users will access the platform through a phone, with that figure climbing to 91.0% by 2019. Strong user engagement on mobile is helping to drive Facebook’s mobile ad revenues, which this year will amount to 19.2% of total mobile ad spending in the US (Google is No. 1 with a 31.7% share).
Even with Facebook’s explosive growth in mobile, Twitter still leads in terms of the percentage of users who access the service via mobile, as well as in the percentage of revenue from mobile. This year, 92.3% of Twitter’s users will log on via their phones. And while Facebook is expected to derive 82.0% of its US ad revenues from mobile this year, eMarketer forecasts that 90.0% of Twitter’s ad revenues this year will come from mobile. “Twitter and Facebook are far ahead of other companies in the percentage of ad revenue that comes from mobile. They are helping to convince marketers that mobile is important to their business strategy,” said Williamson.
Box Office Weekend 5-7 February 2016 (Domestic)
#1 ‘Kung Fu Panda 3’ $21.00 million
#2 ‘Hail Ceasar’ $11.14 million
#3 ‘The Revenant’ $ 7.10 million
#4 ‘Star Wars’ $ 6.89 million
#5 ‘The Choice’ $ 6.09 million
#6 ‘Pride & Prejudice’ $ 5.02 million
#7 ‘The Finest Hours’ $ 4.72 million
#8 ‘Ride Along 2’ $ 4.52 million
#9 ‘The Boy’ $ 4.10 million
#10 ‘Dirty Grandpa’ $ 4.05 million
Box Office Weekend 5-7 February 2016 (International)
#1 ‘The Revenant’ $24,000,000
#2 ‘Kung Fu Panda 3’ $23,000,000
#3 ‘Violent Proscecutor$19,500,000
#4 ‘Alvin The Chipmunk’$12,800,000
#5T ‘The Hateful Eight’ $ 8,500,000
#5T ‘Les Tuche 2’ $ 8,500,000
#7 ‘The 5th Wave’ $ 7,700,000
#8 ‘Star Wars’ $ 6,890,000
#9 ‘Goosebumps’ $ 6,500,000
#10 ‘The Martian’ $ 5,100,000
‘Jason Bourne’ starring Matt Damon, Alicia Vikander, Julia Stiles, Tommy Lee Jones and Vincent Cassel.
Welcome to new viewers in all 50 States of the U.S., all of the Provinces in Canada, all of the States in Mexico, the UK, Iceland, Ireland, Guernsey, Jersey, France, Belgium, the Netherlands, Denmark, Norway, Sweden, Finland, Estonia, Lithuania, Latvia, the Russian Federation, Belarus, Ukraine, Republic of Moldova, Georgia, Poland, Germany, Austria, Czech Republic, Switzerland, Luxembourg, Portugal, Gibraltar, Spain, Monaco, Italy, Slovenia, Slovakia, Hungary, Romania, Bulgaria, Moldova, Croatia, Bosnia and Herzegovina, Serbia, Macedonia the former Yugoslave Republic, Albania, Greece, Cyprus, Turkey, Armenia, Azerbaijan, State of Palestine, Jordan, Lebanon, Israel, Saudi Arabia, Oman, Bahrain, United Arab Emirates, Qatar, Kuwait, Iraq, Uzbekistan, Pakistan, India, Bhutan, Nepal, Bangladesh, Sri Lanka, Kazakhstan, Mongolia, China, Hong Kong, Macao, Taiwan, Japan, Republic of Korea, the Philippines, Vietnam, Cambodia, Malaysia, Brunei Darussalam, Fiji, New Zealand, Australia, Indonesia, Singapore, Thailand, Mauritius, Zambia, United Republic of Tanzania, Kenya, Rwanda, Ethiopia, Egypt, Malta, Tunisia, Algeria, Libya, Morocco, Republic of Côte d’Ivoire, Mali, Senegal, Benin, Nigeria, Cameroon, Ghana, Mozambique, Uganda, Namibia, Zimbabwe, South Africa, Argentina, Chile, Paraguay, Uruguay, Brazil, Bolivia, Peru, Ecuador, Colombia, Venezuela, Guyana, Suriname, Panama, Costa Rica, Guatemala, Honduras, El Salvadore, Belize, Curaçao, Aruba, St. Lucia, Grenada, Guadeloupe, Jamaica, Trinidad and Tobago, Barbados, Haiti, the Dominican Republic, Martinique, U.S. Virgin Islands, British Virgin Islands, Bahamas and Puerto Rico (146). We are thankful to all of you with more than 38,500 views.
Across The Pond
730P ‘EastEnders‘ finished with an average 6.3 million viewers and a 31% share.
8P ‘Holby City‘ finished with an average 4.5 million viewers.
9P ‘Happy Valley‘ season debut finished with an average 6.5 million viewers and a 28% share.
8P ‘Back in Time for the Weekend‘ finished with an average 2.2 million viewers.
9P ‘The Real Marigold Hotel‘ finished with an average 2.8 million viewers.
7P ‘Emmerdale‘ finished with an average 5.8 million viewers and a 30% share.
8P ‘Sugar Free Farm‘ finale finished with an average 2.8 million viewers and a 13% share.
9P ‘Car Crash Britain: Caught on Camera’ finished wth an average 2.3 million viewers and a 10% share.
8P ‘The Secret Life of the Zoo‘ finished with an average 1.9 million viewers and a 9% share.
9P ‘The Superset‘ finished with an average 1.4 million viewers.
9P ‘The Great British Benefits Handouts‘ finished with an average 987,000 viewers and a 4% share.
Seven finished #1 Tuesday in Australia with a 34.7% share of the available audience.
Nine finished #2 Tuesday with a 27.6% share.
Ten finished #3 Tuesday with an 18.0% share of the available audience.
ABC finished #4 with a 15.4% share.
SBS finished #5 in Australia Tuesday with a 5.2% share of the available audience.
Top Ten Non-News Programs Tuesday In Australia
#1 MY KITCHEN RULES – TUE Seven 1,882,000 viewers #1 in all markets
#2 HERE COME THE HABIBS! Nine 1,249,000 viewers Melbourne top market
#3 WANTED Seven 1,184,000 viewers Melbourne top market
#4 HOME AND AWAY Seven 890,000 viewers Melbourne top market
#5 A CURRENT AFFAIR Nine 842,000 viewers Melbourne top market
#6 THE BIG BANG THEORY Nine 793,000 viewers Sydney top market
#7 THE BIG BANG THEORY (R) Nine 775,000 viewers Melbourne top market
#8 I’M A CELEBRITY…
GET ME OUT OF HERE! TEN 766,000 viewers Melbourne top market
#9 LIP SYNC BATTLE Nine 645,000 viewers Melbourne top market
#10 THE PROJECT 7PM TEN 628,000 viewers Melbourne top market
Top Newscasts In Australia Tuesday
#1 SEVEN News/TodayTonight Seven 1,017,000 viewers #1 in Melbourne
#2 NINE NEWS 6:30 Nine 1,002,000 viewers #1 in Sydney
#3 NINE NEWS Nine 995,000 viewers #1 in Brisbane
#4 SEVEN NEWS Seven 993,000 viewers #1 in Adelaide & Perth
#5 ABC NEWS-EV ABC 810,000 viewers Melbourne top market
*OVERNIGHT TV RATINGS IN AUSTRALIA WEDNESDAY
*OVERNIGHT TV RATINGS IN AUSTRALIA WEDNESDAY
Seven finished #1 Wednesday in Australia with a 34.0% share of the available audience.
Nine finished #2 Wednesday with a 26.3% share.
Ten finished #3 Wednesday with a 16.7% share of the available audience.
ABC finished #4 Wednesday with a 16.4%
SBS finished #5 Wednesday in Australia with a 6.6% share of the available audience
Top Ten Non-News TV Programs in Australia Wednesday
#1 MY KITCHEN RULES Seven 1,544,000 viewers #1 in all AU markets
#2 FIRST DATES Seven 877,000 viewers Melbourne top market
#3 HOME AND AWAY Seven 850,000 viewers Sydney top market
#4 A CURRENT AFFAIR Nine 826,000 viewers Melbourne top market
#5 THE BIG BANG THEORY Nine 813,000 viewers Melbourne top market
#6 THE BIG BANG THEORY (R) Nine 711,000 viewers Melbourne top market
#7 I’M A CELEBRITY…
GET ME OUT OF HERE! WED TEN 691,000 viewers Melbourne top market
#8 7.30 ABC 607,000 viewers Melbourne top market
#9T FAMILY FEUD TEN 562,000 viewers Melbourne top market
#9T THE CHASE AUSTRALIA Seven 562,000 viewers Sydney top market
Top Newscasts In Australia Wednesday
#1 SEVEN NEWS Seven 992,000 viewers #1 in Adelaide & Perth
#2 SEVEN News/TodayTonight Seven 953,000 viewers Melbourne top market
#3 NINE NEWS Nine 904,000 viewers #1 in Sydney, Melbourne & Brisbane
#4 NINE NEWS 6:30 Nine 892,000 viewers Melbourne top market
#5 ABC NEWS-EV ABC 788,000 viewers Melbourne top market
For updates throughout the day, FOLLOW us on Twitter @overtheshoulde2 and LIKE us on Facebook at http://www.facebook.com/overtheshouldermedia and on Google+ http://bit.ly/19JVk76. Thank you for allowing us to surpass 46,400+ views at Google+ Sophis1234.
For continual updates on all things ‘screens’, go to: https://www.facebook.com/pages/Dailydiaryofscreens
In this week’s Media Notes Canonical, go to: http://bit.ly/1JnoNS6 🆕💭📝📎 It’s FREE.
Media Notes Briefs: ‘The Theory of Engagement’ @:http://bit.ly/TheTheoryOfEngagement🆕💭🌎💬
New This Week: Mobile Optimized Sites A Must For Local Business 💬 – http://eepurl.com/btvkyn
Weekly Retail Media Notes. This week: ‘Do Your Customers Use Digital/Mobile?’ http://bit.ly/1U0M979💡.@cnasophis
Why Don’t You Use Mobile Now? http://goo.gl/wlnJ8o