‘It’s All About Screens.’ This is the Daily Diary of Screens. Monday, February 8, 2016, the fifth day of the February Sweeps Period,
CBS finished #1 broadcast network as ‘Scorpion‘ was the top program.
In the UK, ‘ITV‘ #1 Monday as ‘Benidorm‘ was the #1 program.
Seven finished #1 in Australia as ‘Seven News Special‘ was #1 newscast and ‘My Kitchen Rules‘ was the top non-news program.
‘Kung Fu Panda 3‘ continues #1 box office in the U.S. weekend 5-7 Feb 2016.
‘The Revenant‘ #1 at the International box office weekend 5-7 Feb 2016.
There are 3.734 Billion Unique Mobile 68% Social Ad Clicks Are Now Mobile. Users as of this quarter, account for a 51% worldwide penetration. Direct uploads of user videos to Facebook now exceed YouTube. Facebook has 1.59 billion monthly users. 88% of Twitter users are on mobile. An average of 500 million tweets are sent every day. The Google+1 button is hit 5 billion times per day. 80% of Internet users on Pinterest are female. LinkedIn has 347 million registered members. Weibo has 100 million daily users. 600 million users on Whatsapp. Facebook has 1.55 billion monthly active users. Netflix now has 75 million streaming subscribers. Cliptomize has 52,000 users and 70,000 clipbooks. TUESDAY’S AUSTRALIAN OVERNIGHT TV RATINGS (*SEE BELOW)
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Monday, February 8, 2016 (Posted on February 9, 2016)
The Tiffany Network rolled out its strong Monday schedule and finished with a big win for the second day in a row during the February Sweeps period.
8P ‘Supergirl‘ (‘For the Girl Who Has Everything’) finished with an average 7.92 million viewers and a 5.0/8.
9P ‘Scorpion‘ (‘Fractured’) finished #1 on Monday with an average 11.36 million viewers and a 7.1/11.
10P ‘NCIS:Los Angeles‘ (‘Matryoshka’) finished with an average 9.75 million viewers and a 6.2/10 and won the ‘Battle @ 10P’. Must See TV ON DEMAND episode.
The Alphabet Network had the guy and then the long lost guy & girl but it wasn’t enough on Monday. Disneyites know how to kill a program better than most as they brought back ‘Castle’ with little fanfare and a disgruntled cast for showing no respect.
8P ‘The Bachelor‘ finished with an average 8.62 million viewers and a 6.1/9.
10P ‘Castle‘ (‘Tone Deaf’) finished with an average 5.72 million viewers and a 3.9/7.
The Animal Network of Broadcast finished in a comfortable third place, well ahead of NBC and the rest with two new programs that lead off the week. And it was up 44.1% from Same Day 2015. New lineup. Much better results.
8P ‘The X-Files‘ (‘Home Again’) finished #2 in the time slot with an average 8.31 million viewers and a 5.2/8.
9P ‘Lucifer‘ (‘The Would-Be Prince of Darkness’) finished with an average 5.468 million viewers and a 3.6/5. Must See TV ON DEMAND Episode.
The Peacock Network failed on Monday because of the mistakes of last season by removing ‘The Blacklist’ out of the cradle spot on the first day of the work week.
8P ‘Superstore‘ finished with an average 5.19 million viewers and a 3.4/5.
830P ‘Telenova‘ hit an all-time low and finished with an average 3.34 million viewers and a 2.1/3.
9P ‘The Biggest Loser‘ finished with an average 3.79 million viewers and a 2.4/4.
The #1 Hispanic Network in America had an average Monday but won every hour of Spanish language telecasting.
8P ‘Antes Muerta que Lichita‘ finished with an average 2.021 million viewers.
9P ‘Pasion y Poder‘ finished with an average 2.169 million viewers.
10P ‘El Hotel de Los Secretos‘ finished with an average 1.824 million viewers.
The Avis of Hispanic Networks fell badly at 9P then bounced back.
8P ‘Celia‘ (Gran Final) finished with an average 1.829 million viewers.
9P ‘Eva La Trailera‘ finished with an average 1.111 million viewers.
10P ‘La Querida del Centauro‘ finished with an average 1.444 million viewers.
The Little Network That Couldn’t just didn’t have the power on Monday.
8P ‘The Crazy Ex-Girlfriend‘ (‘That Text Was Not Meant for Josh!’) finished with an average 1.02 million viewers and a 0.6/1.
9P ‘Jane The Virgin‘ (‘Chapter Thirty-Three) finished with an average 934,000 viewers and a 0.7/1.
1135P CBS’ ‘Late Night with Stephen Colbert’ finished #1 with a 2.7/7.
1135P NBC’s ‘The Tonight Show with Jimmy Fallon’ finished #2 with a 2.5/6.
1135P ABC’s ‘Jimmy Kimmel Live’ finished with a 1.9/5.
1235A NBC’s ‘Late Night with Seth Meyers’ finished with a 1.3/4.
1235A CBS’ ‘The Late Late Show with James Corden’ finished with a 1.2/4.
1235A ABC’s ‘Nightlife’ finished with a 1.2/4.
135A NBC’s ‘Last Call with Carson Daly’ finished with a 0.7/3.
For The Record
CBS finished #1 Monday with an average 9.637 million viewers and a 6.1 rating and a 10 share of the available audience DOWN -636,000 viewers SD 2015.
ABC finished #2 with an average 7.605 million viewers and a 5.4/8 DOWN -613,000 viewers SD 2015.
FOX finished #3 with an average 6.860 million viewers and a 4.4/7 UP +2.100 million viewers SD 2015.
NBC finished with an average 3.923 million viewers and a 2.5/4 DOWN -557,000 viewers SD 2015.
UNI finished with an average 2.004 million viewers and a 1.1/2.
TEL finished with an average 1.461 million viewers and a 0.9/1.
The CW finished with an average 1.010 million viewers and a 0.7/1 DOWN -274,000 viewers SD 2015.
Total US Television Viewership was approximately 56.574 million viewers.
Broadcast Networks (English Speaking) finished with an average 29.035 million viewers (51.3%) Monday vs 29.015 SD 2015.
Cable Networks (Top 150 programs) finished with an average 27.539 million viewers (48.7%) Monday.
Top Ten Cable Programs On Monday
#1 WWE ENTERTAINMENT USA 3.907 million viewers @ 8P
#2 WWE ENTERTAINMENT USA 3.905 million viewers @ 9P
#3 THE ORALLY FACTOR FOXNC 3.683 million viewers @ 8P
#4 WWE ENTERTAINMENT USA 3.368 million viewers @ 10P
#5 The KELLY FILE FOXNC 2.755 million viewers @ 9P
#6 FAST N LOUD DISC 2.680 million viewers @ 8P
#7 LOVE AND HIP HOP 6 VH1 2.599 million viewers @ 9P
#8 SPECIAL/BRET BAIER FOXNC 2.425 million viewers @ 7P
#9 The FIVE FOXNC 2.386 million viewers @ 6P
#10 STEVIE J & JOSELINE VH1 2.110 million viewers @ 10P
Today In Communication History
On this date in 1941, CBS gave a demonstration of color television in the U.S.
On this date in 1948, NBC affiliate station WLWT-TV begins transmissions on channel 5 in Cincinnati, Ohio.
On this date in 1964, The Beatles performed five songs live on ‘The Ed Sullivan Show’ on CBS Television. The program got a rating of 23.24 million homes—overtaking ‘The Beverly Hillbillies’ as the highest US television audience to that date. Teenage crime is at an all-time low for the decade.
NOTE: We have entered a new era in screen ratings. Nielsen is expanding its sample of TV viewers to include new homes with meters that record the channel being watched — but not the demographics of the people watching. That will be estimated using data modeling and an algorithm Nielsen has developed, and added to the current sample that does include people meters that measure demos. The Panel Expansion (NPX), in which 12,900 households have been added to the national sample, is at the center of this change. The household ratings in these homes are measured by meters on each television in the home, while the demographic ratings in these homes will be assigned by Nielsen using a statistical algorithm. This is the first time since 1987 that homes in the national sample are not equipped with PeopleMeters, which measure both the program viewed and the people watching it.
February Sweeps Period runs from February 4, 2016 and ends March 2, 2016.
Food For Thought
◎ Global consumer confidence ended 2015 on a subdued note as the index declined two points from the third quarter to 97. Compared to first-quarter 2015, confidence in the fourth quarter remained flat in Asia-Pacific at 107, while Europe edged up four points to 81. All other regions ended the year less confident than they started.
◎ More than half (55%) of respondents around the world believed they were in recession in the fourth quarter of 2015, a modest increase from the start of that year (53%)—and a level that often exceeds official economic definitions.
◎ More than 18,000 new retail stores have opened in the U.S. since 2007, and 88% of that expansion has come from small-format stores.
◎ Online shopping is growing around the world, but is this affecting how people are shopping in physical stores? Consumers aren’t simply “showrooming”—browsing in store and then going online in search of the lowest-cost option. They’re also “webrooming”—researching online and buying in stores.
◎ What makes a strong corporate reputation? While few brands would argue the need for effective management, quality products and a strong social responsibility platform, many are overlooking one of their greatest assets when it comes to reputation management: their employees.
◎ 79% of wireless subscribers in the U.S. say they text in general, and U.S. smartphones users 18 and older spend 4 hours and 39 minutes on communication apps each month. So the question today isn’t if you can reach someone with a mobile message. It’s when and where.
Smartphone Penetration Nears 80% of the US Mobile Market
Some 79.3% of US mobile subscribers aged 13 and older owned a smartphone during the 3-month period ending in December 2015 (Q4), reports comScore. That represents a slight uptick on a quarter-over-quarter basis (from 77.4% in Q3), after growth had slowed through the first 9 months of the year. comScore notes that Apple finished the year with 42.9% of smartphone subscribers, down 0.7% points from Q3. Android remained the top platform up 1% point to 53.3% of subscribers, while Samsung was the #2 OEM with 28.4% share of subscribers, up 0.8% points.
In total there were 6 apps that boasted more than 50% reach among US adult smartphone mobile media users (iOS and Android platforms). These were led again by Facebook (76.8%), followed by Facebook Messenger (62.5%), YouTube (61.3%), Google Play (51.9%), Google Maps (50.9%) and Google Search (50.1%). Meanwhile, Instagram (#9) reached almost 4 in 10 (39.1% of) adult mobile media users, while Twitter reached about 1 in 4 (24.5%).
Social Media Research
More Than Half of Americans Will Use Facebook In 2016
It will retain its dominance in usage and social ad spending
This year, for the first time, more than half of the US population will use Facebook, according to eMarketer’s latest social network usage forecast. In 2016, 50.3% of Americans of all ages will be on Facebook at least once a month, up from 49.3% in 2015. Facebook will remain the dominant social network by a wide margin through at least 2020, the end of eMarketer’s forecast period. This year, 162.9 million US internet users will log on to the site at least once a month. Facebook-owned Instagram, the second-most-used social network, will have 89.4 million US users this year, or 27.6% of the population. Twitter is a distant third, with 56.8 million users this year, representing 17.5% of the US population.
“Facebook remains the king of social networks, and the usage increases are coming primarily from people who are Generation X and older,” said eMarketer principal analyst Debra Aho Williamson. “Plenty of teens and young adults still use Facebook, but growth is slowing in these groups.” As a result of Facebook’s strong usage rates, it will continue to command the lion’s share of US social network ad spending. This year, Facebook will capture 73.4% of social network ad spending in the country, or $9.86 billion. Twitter is a distant second, on course to capture 13.8% of US social network ad dollars, or $1.86 billion.
Another important milestone for Facebook this year is that more than half of US mobile phone users will be Facebook users. In 2016, 52.9% of mobile phone users will log on to Facebook at least once a month from their mobile phone. And mobile will continue to play an important role in Facebook”s growth. This year, 86.0% of US Facebook users will access the platform through a phone, with that figure climbing to 91.0% by 2019. Strong user engagement on mobile is helping to drive Facebook’s mobile ad revenues, which this year will amount to 19.2% of total mobile ad spending in the US (Google is No. 1 with a 31.7% share).
Even with Facebook’s explosive growth in mobile, Twitter still leads in terms of the percentage of users who access the service via mobile, as well as in the percentage of revenue from mobile. This year, 92.3% of Twitter’s users will log on via their phones. And while Facebook is expected to derive 82.0% of its US ad revenues from mobile this year, eMarketer forecasts that 90.0% of Twitter’s ad revenues this year will come from mobile. “Twitter and Facebook are far ahead of other companies in the percentage of ad revenue that comes from mobile. They are helping to convince marketers that mobile is important to their business strategy,” said Williamson.
Box Office Weekend 5-7 February 2016 (Domestic)
#1 ‘Kung Fu Panda 3’ $21.00 million
#2 ‘Hail Ceasar’ $11.14 million
#3 ‘The Revenant’ $ 7.10 million
#4 ‘Star Wars’ $ 6.89 million
#5 ‘The Choice’ $ 6.09 million
#6 ‘Pride & Prejudice’ $ 5.02 million
#7 ‘The Finest Hours’ $ 4.72 million
#8 ‘Ride Along 2’ $ 4.52 million
#9 ‘The Boy’ $ 4.10 million
#10 ‘Dirty Grandpa’ $ 4.05 million
Box Office Weekend 5-7 February 2016 (International)
#1 ‘The Revenant’ $24,000,000
#2 ‘Kung Fu Panda 3’ $23,000,000
#3 ‘Violent Proscecutor$19,500,000
#4 ‘Alvin The Chipmunk’$12,800,000
#5T ‘The Hateful Eight’ $ 8,500,000
#5T ‘Les Tuche 2’ $ 8,500,000
#7 ‘The 5th Wave’ $ 7,700,000
#8 ‘Star Wars’ $ 6,890,000
#9 ‘Goosebumps’ $ 6,500,000
#10 ‘The Martian’ $ 5,100,000
‘Jason Bourne’ starring Matt Damon, Alicia Vikander, Julia Stiles, Tommy Lee Jones and Vincent Cassel.
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Across The Pond
The Independent One had the big guns on Monday helped by the Soaps to finished #1 in the UK.
7P ‘Emmerdale‘ finished with an average 6.6 million viewers and a 32% share.
730P ‘Coronation Street‘ finished with an average 7.6 million viewers and a 31% share.
8P ‘Benidorm‘ finished with an average 4.2 million viewers and a 19% share.
830P ‘Coronation Street‘ finished with an average 6.9 million viewers and a 31% share.
The Big One didn’t have the guns on Monday as it slipped to #2 in the UK.
7P ‘EastEnders‘ finished with an average 6.6 million viewers and a 29% share.
830P ‘Panorama-Gangs, guns and the Police‘ finished with an average 2.6 million viewers and an 11% share.
9P ‘Crimewatch‘ finished with an average 3.1 million viewers and a 14% share.
The Viacom Five had the big new show of Monday and it finished a comfortable third in the UK.
9P ‘The X-Files‘ season debut finished with an average 3.0 million viewers and a 14% share.
The Little Two had Mary and that’s enough for most in the UK.
8P ‘University Challenge‘ finished with an average 2.8 million viewers and a 12% share.
830P ‘Mary Berry’s Foolproof Cooking‘ finished with an average 2.7 million viewers and a 12% share.
9P ‘Rick Stein’s Taste of Shangai‘finished with an average 1.8 million viewers and an 8% share.
The Big Four had a respectable evening but finished fifth in the UK on Monday.
8P ‘How the Rich Avoid Tax: Channel 4 Dispatches‘ finished with an average 1.4 million and a 6% share.
9P ‘Royal Navy School‘ finished with an average 1.8 million viewers and an 8% share.
Seven finished #1 Monday in Australia with a 35.4% share of the available audience.
Nine finished #2 Monday with a 25.8% share.
ABC finished #3 Monday with a 17.6% share of the available audience.
Ten finished #4 Monday with a 16.4% share.
SBS finished #1 Monday in Australia with a 4.8% share of the available audience.
Top Ten Non-News Programs Monday in Australia
#1 MY KITCHEN RULES Seven 1,675,000 viewers #1 in all markets
#2 A CURRENT AFFAIR Nine 921,000 viewers Sydney top market
#3 AUSTRALIA’S GOT TALENT Nine 851,000 viewers Sydney top market
#4 HOME AND AWAY Seven 839,000 viewers Melbourne top market
#5 I’M A CELEBRITY…
Get ME OUT OF HERE! TEN 735,000 viewers Melbourne top market
#6 AUSTRALIAN STORY ABC 718,000 viewers Sydney top market
#7 THE FARMER WANTS A WIFE Nine 668,000 viewers Sydney top market
#8 7.30 ABC 653,000 viewers Sydney top market
#9 MEDIA WATCH ABC 629,000 viewers Melbourne top market
#10 THE CHASE AUSTRALIA Seven 596,000 viewers Sydney top market
NOTE: SUPER BOWL 50 403,000 viewers
Top Newscast In Australia Monday.
#1 7NewsSpecial AnitaCobby Seven 1,109,000 viewers #1 in Sydney
#2 SEVEN NEWS Seven 1,033,000 viewers #1 in Perth
#3 NINE NEWS 6:30 Nine 1,031,000 viewers Melbourne top market
#4 NINE NEWS Nine 1,001,000 viewers #1 in Melbourne & Brisbane
#5 SEVEN News/TodayTonight Seven 1,000,000 viewers Melbourne top market
#6 ABC NEWS ABC 822,000 viewers #1 in Adelaide
*TUESDAY’S AUSTRALIAN OVERNIGHT TV RATINGS
*TUESDAY’S AUSTRALIAN OVERNIGHT TV RATINGS
Seven finished #1 Tuesday in Australia with a 34.7% share of the available audience.
Nine finished #2 Tuesday with a 27.6% share.
Ten finished #3 Tuesday with an 18.0% share of the available audience.
ABC finished #4 with a 15.4% share.
SBS finished #5 in Australia Tuesday with a 5.2% share of the available audience.
Top Ten Non-News Programs Tuesday In Australia
#1 MY KITCHEN RULES – TUE Seven 1,882,000 viewers #1 in all markets
#2 HERE COME THE HABIBS! Nine 1,249,000 viewers Melbourne top market
#3 WANTED Seven 1,184,000 viewers Melbourne top market
#4 HOME AND AWAY Seven 890,000 viewers Melbourne top market
#5 A CURRENT AFFAIR Nine 842,000 viewers Melbourne top market
#6 THE BIG BANG THEORY Nine 793,000 viewers Sydney top market
#7 THE BIG BANG THEORY (R) Nine 775,000 viewers Melbourne top market
#8 I’M A CELEBRITY…
GET ME OUT OF HERE! TEN 766,000 viewers Melbourne top market
#9 LIP SYNC BATTLE Nine 645,000 viewers Melbourne top market
#10 THE PROJECT 7PM TEN 628,000 viewers Melbourne top market
Top Newscasts In Australia Tuesday
#1 SEVEN News/TodayTonight Seven 1,017,000 viewers #1 in Melbourne
#2 NINE NEWS 6:30 Nine 1,002,000 viewers #1 in Sydney
#3 NINE NEWS Nine 995,000 viewers #1 in Brisbane
#4 SEVEN NEWS Seven 993,000 viewers #1 in Adelaide & Perth
#5 ABC NEWS-EV ABC 810,000 viewers Melbourne top market
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