‘It’s All About Screens.’ This is the Daily Diary of Screens. Sunday, February 7, 2016, the fourth day of the February Sweeps Period,
CBS finished #1 broadcast network as ‘Super Bowl 50‘ was the top program.
In the UK, ‘BBC One‘ #1 Sunday as ‘Call The Midwife‘ #1 program.
Seven finished #1 in Australia as ‘Seven News Sunday‘ was #1 newscast and ‘Molly-Part 1‘ was the top non-news program.
‘Kung Fu Panda 3‘ continues #1 box office in the U.S. weekend 5-7 Feb 2016.
‘The Revenant‘ #1 at the International box office weekend 5-7 Feb 2016.
There are 3.734 Billion Unique Mobile 68% Social Ad Clicks Are Now Mobile. Users as of this quarter, account for a 51% worldwide penetration. Direct uploads of user videos to Facebook now exceed YouTube. Facebook has 1.59 billion monthly users. 88% of Twitter users are on mobile. An average of 500 million tweets are sent every day. The Google+1 button is hit 5 billion times per day. 80% of Internet users on Pinterest are female. LinkedIn has 347 million registered members. Weibo has 100 million daily users. 600 million users on Whatsapp. Facebook has 1.55 billion monthly active users. Netflix now has 75 million streaming subscribers. Cliptomize has 52,000 users and 70,000 clipbooks. *MONDAY AUSTRALIAN OVERNIGHT TV RATINGS (*SEE BELOW)
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Sunday, February 7, 2016 (Posted on February 8, 2016)
The Tiffany Network scored one of the biggest margins of triumph in history aa Denver Broncos defeated the Charlotte Panthers 24-10.
7P ‘Super Bowl 50‘ finished with an average 111.9 million and a 49.0 rating and a 73 share of the available audience were watching throughout the Denver Broncos’ 24-10 victory over the Carolina Panthers, peaking with 115.5 million from 830P for the halftime show.
1030P’Super Bowl Post Game‘ finished with an average 48.66 million viewers and a 38.0/59.
NOTE: Digital ratings for the game are expected to shatter records, as this year’s Super Bowl was available free, for the first time, on over-the-top Internet devices like Apple TV and Roku. All the ads in the Super Bowl TV broadcast were carried in the digital streams as well, marking another first. Streaming coverage of the game on CBS and NFL properties averaged 1.4 million viewers. The game drew 3.96 million unique viewers, with each person watching an average 101 minutes. 60 million people worldwide joined the Super Bowl conversation on Facebook, and the 200 million posts, comments and likes for this year’s game. There were 13.65 million tweets directly mentioning the Super Bowl between 630P on Sunday and 630A on Monday. While they didn’t officially advertise during the broadcast, Esurance was by far the brand with the most real-time success around the game, generating 1.85 million tweets during the 12-hour period starting with the game. In Australia Monday, ‘Super Bowl 50’ drew 403,000 viewers.
The Alphabet Network turned on the lights and that was about it.
7P ‘America’s Funniest Home Videos‘ rerun finished with an average 2.00 million viewers and a 1.2/2.
8P ‘America’s Funniest Home Videos‘ rerun finished with an average 2.03 million viewers and a 1.3/1.
9P ‘Beyond The Tank‘ rerun finished with an average million 1.29 viewers and a 1.1/2.
10P ‘Shark Tank‘ rerun finished with an average 1.85 million viewers and a 1.5/2.
The Peacock Network reran an entire schedule and it showed.
7P ‘Dateline‘ rerun finished with an average 1.72 million viewers and a 1.1/2.
830P ‘Perfect Pitch‘ rerun finished with an average 1.86 million viewers and a 1.0/2.
The Animal Network of Broadcast pulled a mini-CW as it reran itself into the basement.
7P ‘The Simpson’s‘ rerun finished with an average 840,000 viewers and a 0.5/1.
730P ‘Bob’s Burgers‘ rerun finished with an average 840,000viewers and a 0.5/1.
8P ‘The Simpson’s‘ rerun finished with an average 1.19 million viewers and a 0.6/1.
830P ‘Cooper Barrett’s Guide to Surviving Life‘ rerun finished with an average 680,000 million viewers and a 0.4/1.
9P ‘Family Guy‘ rerun finished with an average 950,000 viewers and a 0.5/1.
930P ‘Bordertown‘ rerun finished with an average 880,000 viewers and a 0.5/1.
1130P ‘Late Show with Stephen Colbert‘ finished wth an average 21.1 million viewers and a 11.0/21.
1230A ‘Late Late Show with James Corden‘ finished with an average 4.9 million viewers and a 3.5/10.
Sporting Events On Sunday
NBCSN’Chelsea vs Manchester United’ finished with an 0.60 rating @ 10A.
ABC ‘LA Clippers @ Miami Heat’ finished with a 1.61 rating @ 2:00P.
NBC ‘WM Phoenix Open‘ finished with a 2.33 rating @ 3P.
CBS ‘Super Bowl Pre-Game’ 9.26 rating @ 4P
CBS ‘Super Bowl Pre-Game’ 12.96 rating @ 5P
CBS ‘Super Bowl Pre-Game’ 17.62 rating @ 530P
CBS ‘Super Bowl Kickoff’ 34.00 rating @ 6P
CBS ‘Super Bowl 50’ 48.97 rating @ 645P
CBS ‘Super Bowl Post Game’ 30.94 rating @ 1030P
For The Record
CBS finished #1 Sunday with an average 93.62 million viewers and a 49.0 rating and a 73 share.
NBC finished #2 with an average 1.81 million viewers and a 1.1/2.
ABC finished #3 with an average 1.79 million viewers and a 1.3/2.
FOX finished #4 with an average 896,000 viewers and a 0.5/1.
Today In Communication History
On this date in 1938, BBC introduces one hour of television on Sundays. This four-minute compilation from 1938 exists only because of a technological fluke and the enthusiasm of two television buffs, one in Britain and the other in America where, thanks to freak atmospheric conditions, it was picked up and recorded on a cine camera placed in front of a television screen as the images came in. Andrew Emmerson, the British enthusiast, spent five years tracking down the recording and believes it is the only surviving example of pre-war live high-definition British television
On this date in 1947, NBC affiliate television station KSD TV (later KSDK) begins transmissions on channel 5 in St Louis.
On this date in 1965, the ban on UK television advertising of cigarettes is announced by health minister Kenneth Robinson.
NOTE: We have entered a new era in screen ratings. Nielsen is expanding its sample of TV viewers to include new homes with meters that record the channel being watched — but not the demographics of the people watching. That will be estimated using data modeling and an algorithm Nielsen has developed, and added to the current sample that does include people meters that measure demos. The Panel Expansion (NPX), in which 12,900 households have been added to the national sample, is at the center of this change. The household ratings in these homes are measured by meters on each television in the home, while the demographic ratings in these homes will be assigned by Nielsen using a statistical algorithm. This is the first time since 1987 that homes in the national sample are not equipped with PeopleMeters, which measure both the program viewed and the people watching it.
February Sweeps Period runs from February 4, 2016 and ends March 2, 2016.
Smartphone Penetration Nears 80% of the US Mobile Market
Some 79.3% of US mobile subscribers aged 13 and older owned a smartphone during the 3-month period ending in December 2015 (Q4), reports comScore. That represents a slight uptick on a quarter-over-quarter basis (from 77.4% in Q3), after growth had slowed through the first 9 months of the year. comScore notes that Apple finished the year with 42.9% of smartphone subscribers, down 0.7% points from Q3. Android remained the top platform up 1% point to 53.3% of subscribers, while Samsung was the #2 OEM with 28.4% share of subscribers, up 0.8% points.
In total there were 6 apps that boasted more than 50% reach among US adult smartphone mobile media users (iOS and Android platforms). These were led again by Facebook (76.8%), followed by Facebook Messenger (62.5%), YouTube (61.3%), Google Play (51.9%), Google Maps (50.9%) and Google Search (50.1%). Meanwhile, Instagram (#9) reached almost 4 in 10 (39.1% of) adult mobile media users, while Twitter reached about 1 in 4 (24.5%).
Box Office Weekend 5-7 February 2016 (Domestic)
#1 ‘Kung Fu Panda 3’ $21.00 million
#2 ‘Hail Ceasar’ $11.14 million
#3 ‘The Revenant’ $ 7.10 million
#4 ‘Star Wars’ $ 6.89 million
#5 ‘The Choice’ $ 6.09 million
#6 ‘Pride & Prejudice’ $ 5.02 million
#7 ‘The Finest Hours’ $ 4.72 million
#8 ‘Ride Along 2’ $ 4.52 million
#9 ‘The Boy’ $ 4.10 million
#10 ‘Dirty Grandpa’ $ 4.05 million
Box Office Weekend 5-7 February 2016 (International)
#1 ‘The Revenant’ $24,000,000
#2 ‘Kung Fu Panda 3’ $23,000,000
#3 ‘Violent Proscecutor$19,500,000
#4 ‘Alvin The Chipmunk’$12,800,000
#5T ‘The Hateful Eight’ $ 8,500,000
#5T ‘Les Tuche 2’ $ 8,500,000
#7 ‘The 5th Wave’ $ 7,700,000
#8 ‘Star Wars’ $ 6,890,000
#9 ‘Goosebumps’ $ 6,500,000
#10 ‘The Martian’ $ 5,100,000
‘Jason Bourne’ starring Matt Damon, Alicia Vikander, Julia Stiles, Tommy Lee Jones and Vincent Cassel.
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Across The Pond
The Big One had the big program and finished #1 Sunday.
8P ‘Call The Midwife‘ finished #1 with an average 8.1 million viewers and a 32% share.
9P ‘War And Peace‘ finale finished with an average 5.7 million viewers and a 25.6% share.
The Independent One
730P ‘The Jump‘ finished with an average 1.9 million viewers and a 7.9% share.
The Little Two carried ‘Super Bowl 50’ around midnight.
1130P ‘Super Bowl 50‘ had the first half with 865,000 viewers and a 16.2%.
130A ‘Super Bowl 50 Halftime Show‘ finished with an average 589,000 viewers and a 20.9% share.
Seven finished #1 Sunday in Australia with a huge 39.2% share of the available audience.
Nine finished #2 Sunday with a 22.4% share.
ABC finished #3 Sunday with a 17.9% share of the available audience.
Ten finished #4 Sunday with a 14.8% share.
SBS finished #5 Sunday with a 5.7% share of the available audience.
Top Ten Non-News Programs In Australia Sunday
#1 MOLLY: PART 1 Seven 1,793,000 viewers #1 everywhere except Brisbane
#2 MY KITCHEN RULES Seven 1,399,000 viewers #1 in Brisbane
#3 DOC MARTIN ABC 1,004,000 viewers Melbourne top market
#4 AUSTRALIA’S GOT TALENT Nine 884,000 viewers Melbourne top market
#5 VERA ABC 688,000 viewers Sydney top market
#6 I’M A CELEBRITY…GET ME OUT
OF HERE! ELIMINATION TEN 626,000 viewers Melbourne top market
#7 60 MINUTES Nine 607,000 viewers Sydney top market
#8 I’M A CELEBRITY…GET ME OUT
OF HERE! SUN TEN 600,000 viewers Melbourne top market
#9 THE X-FILES TEN 556,000 viewers Melbourne top market
#10 THE CHASE AUSTRALIA Seven 510,000 viewers Sydney top market
Top Newscasts in Australia Sunday
#1 SEVEN NEWS – SUN Seven 1,068,000 viewers #1 in Adelaide
#2 NINE NEWS SUNDAY Nine 967,000 viewers #1 in Melbourne & Brisbane
#3 ABC NEWS SUNDAY-EV ABC 867,000 viewers #1 in Sydney & Perth
*MONDAY AUSTRALIAN OVERNIGHT TV RATINGS
*MONDAY AUSTRALIAN OVERNIGHT TV RATINGS
Seven finished #1 Monday in Australia with a 35.4% share of the available audience.
Nine finished #2 Monday with a 25.8% share.
ABC finished #3 Monday with a 17.6% share of the available audience.
Ten finished #4 Monday with a 16.4% share.
SBS finished #1 Monday in Australia with a 4.8% share of the available audience.
Top Ten Non-News Programs Monday in Australia
#1 MY KITCHEN RULES Seven 1,675,000 viewers #1 in all markets
#2 A CURRENT AFFAIR Nine 921,000 viewers Sydney top market
#3 AUSTRALIA’S GOT TALENT Nine 851,000 viewers Sydney top market
#4 HOME AND AWAY Seven 839,000 viewers Melbourne top market
#5 I’M A CELEBRITY…
Get ME OUT OF HERE! TEN 735,000 viewers Melbourne top market
#6 AUSTRALIAN STORY ABC 718,000 viewers Sydney top market
#7 THE FARMER WANTS A WIFE Nine 668,000 viewers Sydney top market
#8 7.30 ABC 653,000 viewers Sydney top market
#9 MEDIA WATCH ABC 629,000 viewers Melbourne top market
#10 THE CHASE AUSTRALIA Seven 596,000 viewers Sydney top market
NOTE: SUPER BOWL 50 403,000 viewers
Top Newscast In Australia Monday.
#1 7NewsSpecial AnitaCobby Seven 1,109,000 viewers #1 in Sydney
#2 SEVEN NEWS Seven 1,033,000 viewers #1 in Perth
#3 NINE NEWS 6:30 Nine 1,031,000 viewers Melbourne top market
#4 NINE NEWS Nine 1,001,000 viewers #1 in Melbourne & Brisbane
#5 SEVEN News/TodayTonight Seven 1,000,000 viewers Melbourne top market
#6 ABC NEWS ABC 822,000 viewers #1 in Adelaide
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