‘It’s All About Screens.’ This is the Daily Diary of Screens. Saturday, February 6, 2016, the third day of the February Sweeps Period,
ABC finished #1 broadcast network as ‘Republican New Hampshire Debate‘ was the top program.
In the UK, ratings delayed. Will be posted when available.
Nine finished #1 in Australia as ‘Seven News Saturday‘ was #1 newscast and ‘Our Zoo‘ was the top non-news program.
‘Kung Fu Panda 3‘ continues #1 box office in the U.S.
‘Kung Fu Panda 3‘ #1 at the International box office.
There are 3.734 Billion Unique Mobile 68% Social Ad Clicks Are Now Mobile. Users as of this quarter, account for a 51% worldwide penetration. Direct uploads of user videos to Facebook now exceed YouTube. Facebook has 1.59 billion monthly users. 88% of Twitter users are on mobile. An average of 500 million tweets are sent every day. The Google+1 button is hit 5 billion times per day. 80% of Internet users on Pinterest are female. LinkedIn has 347 million registered members. Weibo has 100 million daily users. 600 million users on Whatsapp. Facebook has 1.55 billion monthly active users. Netflix now has 75 million streaming subscribers. Cliptomize has 50,000 users and 70,000 clipbooks. SUNDAY AUSTRALIAN OVERNIGHT TV RATINGS (*SEE BELOW)
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Saturday, February 6, 2016 (Posted on February 7, 2016)
The Alphabet Network finished #1 Saturday with the Trumphony.
8P ‘Republican New Hampshire Debate‘ finished with an average 11.634 million viewers.
The Tiffany Network died Saturday with pre-Super Bowl coverage.
8P ‘Super Bowl’s Greatest Commercials All-Star Countdown‘ finished with an average 4.000 million viewers.
9P ‘NFL Honors’ finished with an average 4.589 million viewers.
The Peacock Network had an entire evening of reruns. That does not cut it on Saturday.
8P ‘Dateline Saturday Night Mystery‘ (‘The Comic Book Murder’) finished with an average 3.934 million viewers.
10P ‘Saturday Night Live Classic’ finished with an average 3.191 million viewers.
The Animal Network of Broadcast also had an evening of reruns.
8P ‘The X-Files‘ rerun finished with an average 2.007 million viewers.
9P ‘Lucifer‘ rerun finished with an average 1.801 million viewers.
For The Record
Warning: This may be the worst promo in the history of promos or as they say in the UK, ‘bad adverb’.
ABC finished #1 Saturday with an average 11.634 million viewers.
CBS finished with an average 4.392 million viewers.
NBC finished with an average 3.686 million viewers.
FOX finished with an average 1.904 million viewers.
Today In Communication History
On this date in 1969, ‘This Is Tom Jones’ premiered on ABC-TV.
NOTE: We have entered a new era in screen ratings. Nielsen is expanding its sample of TV viewers to include new homes with meters that record the channel being watched — but not the demographics of the people watching. That will be estimated using data modeling and an algorithm Nielsen has developed, and added to the current sample that does include people meters that measure demos. The Panel Expansion (NPX), in which 12,900 households have been added to the national sample, is at the center of this change. The household ratings in these homes are measured by meters on each television in the home, while the demographic ratings in these homes will be assigned by Nielsen using a statistical algorithm. This is the first time since 1987 that homes in the national sample are not equipped with PeopleMeters, which measure both the program viewed and the people watching it.
February Sweeps Period begin February 4, 2016 and ends March 2, 2016.
‘CBS Morning News’ Only Morning Show To Gain Viewers
The only morning show adding viewers, CBS This Morning, just had its biggest week in 22 years. The longtime No. 3 breakfast show topped the 4 million viewer average, which hasn’t happened since the week of Feb. 28, 1994. With only three hosts and a commitment to hard news rather than fluffy, pop news, ‘CBCMN’ while still in third place has rocketed upward while the other two have continued to loose viewership. The averages for the week of Jan. 25: Total Viewers:
ABC: 5.043 million viewers
NBC: 4.877 million viewers
CBS: 4.018 million viewers.
TV-Viewing Habits Continue To Change. Cord Cutting Up. Digital/Mobile Screen Viewing Up.
More people are opting out of traditional pay-TV services, with 11% of consumers cutting ties within the last year and 21% living without cable, satellite or other pay-TV service for more than a year, per a CTA report. Second-screen behavior is also on the rise, with 88% of millennials reporting they use a second device while they watch TV.
A total of 88% of millennials (ages 18 to 34) engage in second-screen behaviors when watching TV, CTA found. Seventy-one percent engage with social media while watching video content. That’s 40 percentage points higher than adults 35 and older. Also, 70 percent of millennials watch content on another device during TV commercials, a rate that is 32 percentage points higher than adults 35 and older.
All told, half of online Americans use devices such as phones and tablets to augment first-screen content to access information about the content they’re viewing. Forty-eight percent use a second screen to watch content on other devices during commercials, and 43% follow social media discussions either related or unrelated to the programming.
Streamed content: The survey also found that while TVs remains the most-preferred device for viewing most video content, screens on computers, tablets and smartphones are preferred collectively for watching streamed content by 57% of consumers, or 13 percentage points higher than for TVs. For most types of video content, millennials are more likely to watch from non-traditional devices (42%) compared with adults 35 and older (22 percent).
Marketers in Canada Devote More Money to Mobile
Two in five marketers in Canada will increase mobile budget this year. Mobile is the most likely digital channel to see an increase in budget among marketers in Canada, according to research from December 2015. Ad Hoc polled marketing professionals in Canada for AdGear about their marketing allocations for 2016. On average, respondents said they planned to devote 44.8% of their 2016 marketing budget to digital, up from 40.0% in 2015.
About two in five of those respondents said they would be increasing the amount of money they put toward mobile specifically. That was more than said they would increase digital marketing budgets for programmatic or for video and addressable TV. Hardly any respondents planned to decrease spending on any of those channels, though a narrow plurality planned to hold spending on programmatic and video/addressable TV steady for the coming year. Mobile was also expected to enjoy the largest spending increases: Respondents said they would jack up mobile budgets by an average of 31.3% in 2016, compared to a 29.4% average planned increase in programmatic spend and 24.3% for video.
eMarketer estimates that mobile ad spending in Canada will reach C$2.31 billion ($2.09) this year, up 55.0% over 2015. Mobile will represent 48.1% of all digital ad spending this year, and 17.4% of total media ad spending.
Mobile’s Influence On Offline Sales Continues To Grow
In an article in Mobile Commerce Daily by Chantel Tode (020216), more than $1 trillion of total retail sales in 2015 were influenced by mobile phones, with most of this coming from in-store transactions and further growth expected, according to a new report from Forrester Research.
In the latest update to Forrester’s Web-Influence Retail Forecast, the research firm points to several key trends that are laying the groundwork for mobile to play an even bigger role in influencing in-store sales. These trends include bigger phones and third-party services that meet mobile shoppers’ needs. “As phones are getting larger and wireless networks are improving, more web traffic is flowing through mobile networks,” said Sucharita Mulpuru, an analyst at Forrester Research and author of the report. “Shopping is a beneficiary of that trend.”
While ecommerce sales continue to grow, consumers still complete most of their purchases in stores. Per Forrester, ecommerce sales totaled $334 billion in 2015 while offline sales totaled $2.9 trillion. However, shoppers are increasingly engaging with digital touch points – often their smartphone – to research a purchase. In 2016, Forrester expects Web-influenced sales to total $1.3 trillion and, by 2020, to reach $1.6 trillion. As a result of this growth, Web-impacted retail sales will account for 55 percent of total sales by 2020, up from 49 percent in 2016.
Several factors will support the growth of Web-influenced offline sales. Forrester expects the total number of online buyers and browsers to increase rapidly as smartphone penetration continues to grow. Between 2015 and 20, Forrester expects the online population of shoppers to grow by 26 million. At the same time, the preference for in-store shopping remains strong.
Given the growth in mobile and the preference for in-store shopping, retailers are investing in more and better omnichannel experiences. The move toward omnichannel experiences supports retailers’ belief that seamless views of inventory allow shoppers to buy what they want when they want and receive product more quickly and inexpensively than before.
Another factor influencing Web-impacted sales is the fact that smartphones are getting bigger while wireless networks are faster. As consumers get used to being able to use their phones anywhere, shopping is one of the activities they are engaging in more frequently. Additionally, search engines are making it easier for mobile users to quickly access the kind of information these users are typically looking for, from store locations and coupons to comparing prices and looking up product information.
Retailers also continue to invest where it matters most to shoppers, such as improvements in browsing products and placing orders on mobile sites. Speculative investments such as geofencing and beacons are lower on their list. “We expect more than $1 trillion of total retail sales to be influenced by mobile phones in 2015, and the lion’s share of that will be transactions in stores,” Ms. Mulpuru said.
Remember What Alice Said
Marketing In China Is Different Than In Kansas. WeChat is different than other mobile social tools from the brand perspective. Marketers today take mobile seriously in China. As Thomas Meyer wrote in eMakerter (020516), WeChat is not just a social network the way we understand WhatsApp or Facebook or Facebook Messenger or Twitter to be in the West. It’s very open, with APIs [application programming interfaces] for the payment gateway, WeChat Pay. It allows users and brands to rent stores. So the large fast-food or luxury companies, whether they’re retail or brands, they look at WeChat as the central component of their mobile strategy. WeChat is the biggest piece of the cake. It is the mobile commerce and mobile CRM [customer relationship management] enabler in China. WeChat is the central component of their mobile strategy.
WeChat is the starting point [for brand building] because it amplifies faster. It’s the app that’s most used by the market. It’s the app that people open zillions of times per day that is responsible for a huge share of the data traffic in China. WeChat is not the app that generates the most business yet. Tmall and Taobao [Marketplace] generate the most mobile commerce, and Alipay is the winning mobile payment solution by a large margin.
In todays world, you need to have different approaches to mobile commerce strategy. One would be to follow Tmall, which is naturally, organically, selling more and more via mobile and using Alipay. It involves setting up a store with a Tmall partner. And it is still the large chunk today of e plus m commerce. But Tmall has a very different philosophy altogether [compared with WeChat]. The data is harder to get for the brands. The model really rewards the Tmall partners, and it also rewards itself as a marketplace. If you’re selling your product via Tmall, your competitor’s products might show up. So it’s kind of a complicated place to control, but it’s where the business is.
The WeChat philosophy totally integrates with all of the APIs that WeChat provides to one as a developer. Your databases of CRM, of catalogs, of content, of service are integrated to the WeChat API. So you can do amazing retail integration. You can do amazing IoT [internet of things] integration with connected devices [or] amazing enterprise account integration.
WeChat is new and WeChat Pay is newer than Alipay as a payment system, but it’s easier to use. It’s one, two, three, four, and you are done. There is this “lucky money” facility where you can reward your staff and your sales staff with RMB 200 [$32]—small amounts free of any commission. So it’s really social, it’s really integrated to the way the Chinese want to do it. They have become that layer that’s kind of bringing together iOS and Android, and which enables anyone to build in one track. The great value of WeChat is the integration to the social network, but the drawback is that it’s still not as rich a user experience as what we can do building native apps.
Why it is taking so long for Western brands to appreciate how to use WeChat?
It is hard for companies to adapt because of corporate culture which is that they have been doing it the regimented Taobao way. It is a change of mindset, and some of the largest accounts, the brands that have a zillion followers on WeChat, are still running a basic account with the basic CMS [content management system] feature. They were trusting social media agencies to do content updates, and six months ago the market was still making those many believe that you had to be approved by Tencent to access those APIs. That was totally wrong. It was misinformation. For the past 18 months anybody could access WeChat APIs. It takes some time for the market to learn. Today, there are WeChat stores that are worth RMB 100 million [$16.1 million].
The great value of WeChat is the integration to the social network, but the drawback is that it’s not yet as rich a user experience as what one can do building native apps. So some who are really advanced, start to look at plugging native apps so that they can provide a WeChat experience as well as an iOS or an Android native app experience with enhanced capabilities. Then you really have an ecosystem strategy.
Who and What Do Consumers Feel Define A Company’s Core Values?
Consumers believe employees have the biggest role in defining a company’s core values, per results from a Havas Worldwide survey of more than 10,000 adults worldwide. Notably, respondents believe that marketing and advertising (31%) has a significant role to play, being about as influential as brand champions (32%) and slightly more so than the CEO (29%).
Nearly Two-thirds of Consumers Use Facebook as Social Login
Facebook accounts for 62% of social logins made by consumers to sign into the apps and websites of publishers and brands, Gigya reports. Nearly a quarter of consumers use Google logins, 7% use Twitter details and 4% use Yahoo. Google and Facebook are offered as options almost all of the time, whereas Twitter is only presented as a choice 72% of the time, and Yahoo just 35% of the time.
Box Office Weekend 29-31 January 2016 (Domestic)
#1 ‘Kung Fu Panda 3’ $41.00 million in 3,955 theaters
#2 ‘The Revenant’ $12.40 million in 3,330 theaters
#3 ‘Star Wars’ $10.78 million in 2,556 theaters
#4 ‘The Finest Hours’ $10.33 million in 3,143 theaters
#7 ‘Ride Along 2’ $ 8.35 million in 2,410 theaters
#10 ‘The Boy’ $ 7.89 million in 2,671 theaters
#6 ‘Dirty Grandpa’ $ 7.58 million in 2,912 theaters
#8 ‘The 5th Wave’ $ 7.00 million in 2,908 theaters
#9 ’50 Shades of Black’$ 6.19 million in 2,075 theaters
#10 ’13 Hours’ $ 6.00 million in 2,803 theaters
#1 ‘Kung Fu Panda 3’ $75,700,000
#2 ‘The Revenant’ $24,300,000
#3 ‘The 5th Wave’ $13,000,000
#4 ‘Alvin The Chipmunk’$12,800,000
#5 ‘Star Wars’ $12,600,000
#6 ‘Creed’ $ 7,500,000
#7 ‘The Big Short’ $ 6,800,000
#8 ‘The Hateful Eight’ $ 6,500,000
#9 ‘Daddy’s Home’ $ 6,500,000
#10 ‘Dirty Grandpa’ $ 5,500,000
‘Jason Bourne’ starring Matt Damon, Alicia Vikander, Julia Stiles, Tommy Lee Jones and Vincent Cassel.
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Across The Pond
UK TV Ratings delayed. Will be posted when available.
Nine #1 Saturday in Australia with a 32.1% share of the available audience.
Seven finished #2 with a 24.4% share.
ABC finished #3 with a 21.0% share of the available audience.
Ten finished #4 with a 12.6% share.
SBS finished #5 with a 9.8% share of the available audience.
Top Ten Non-News Programs Saturday In Australia
#1 OUR ZOO-EV ABC 539,000 viewers #1 in Brisbane, Adelaide & Perth
#2 AUSTRALIA’S GOT TALENT Nine 525,000 viewers #1 in Melbourne
#3 FOYLE’S WAR (R) ABC 511,000 viewers #1 in Sydney
#4 THE PARENT TRAP Seven 468,000 viewers Melbourne top market
#5 RED DOG Nine 426,000 viewers Melbourne top market
#6 THE WONDER OF BRITAIN SBS 322,000 viewers Melbourne top market
#7 THE THOMAS CROWN AFFAIR Seven 288,000 viewers Melbourne top market
#8 INSPECTOR GEORGE GENTLY ABC 248,000 viewers Melbourne top market
#9 TURBO (R) TEN 243,000 viewers Melbourne top market
#10 ADAM HILLS:LastLegDownU ABC 223,000 viewers Sydney top market
Top Newscasts Saturday In Australia
#1 SEVEN NEWS – SAT Seven 824,000 viewers Melbourne top market
#2 NINE NEWS SATURDAY Nine 813,000 viewers #1 in Sydney & Melbourne
#3 ABC NEWS-SA ABC 755,000 viewers #1 in Brisbane, Adelaide & Perth
#4 WEEKEND TODAY–SATURDAY Nine 302,000 viewers Sydney top market
#5 TEN EYEWITNESS NEWS SAT TEN 286,000 viewers Sydney & Melbourne top markets
#6 WEEKEND SUNRISE – SAT Seven 278,000 viewers Sydney top market
#7 WEEKEND TODAY–SATURDAY Nine 245,000 viewers Sydney top market
#8 WEEKEND SUNRISE – SAT Seven 227,000 viewers Sydney top market
#9 SEVEN NEWS AT 5 Network Seven 224,000 viewers Melbourne top market
*SUNDAY AUSTRALIAN OVERNIGHT TV RATINGS
*SUNDAY AUSTRALIAN OVERNIGHT TV RATINGS
Seven finished #1 Sunday in Australia with a huge 39.2% share of the available audience.
Nine finished #2 Sunday with a 22.4% share.
ABC finished #3 Sunday with a 17.9% share of the available audience.
Ten finished #4 Sunday with a 14.8% share.
SBS finished #5 Sunday with a 5.7% share of the available audience.
Top Ten Non-News Programs In Australia Sunday
#1 MOLLY: PART 1 Seven 1,793,000 viewers #1 everywhere except Brisbane
#2 MY KITCHEN RULES Seven 1,399,000 viewers #1 in Brisbane
#3 DOC MARTIN ABC 1,004,000 viewers Melbourne top market
#4 AUSTRALIA’S GOT TALENT Nine 884,000 viewers Melbourne top market
#5 VERA ABC 688,000 viewers Sydney top market
#6 I’M A CELEBRITY…GET ME OUT
OF HERE! ELIMINATION TEN 626,000 viewers Melbourne top market
#7 60 MINUTES Nine 607,000 viewers Sydney top market
#8 I’M A CELEBRITY…GET ME OUT
OF HERE! SUN TEN 600,000 viewers Melbourne top market
#9 THE X-FILES TEN 556,000 viewers Melbourne top market
#10 THE CHASE AUSTRALIA Seven 510,000 viewers Sydney top market
Top Newscasts in Australia Sunday
#1 SEVEN NEWS – SUN Seven 1,068,000 viewers #1 in Adelaide
#2 NINE NEWS SUNDAY Nine 967,000 viewers #1 in Melbourne & Brisbane
#3 ABC NEWS SUNDAY-EV ABC 867,000 viewers #1 in Sydney & Perth
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