‘It’s All About Screens.’ This is the Daily Diary of Screens. On Wednesday, February 3, 2016,
NBC finished #1 broadcast network as FOX’s ‘American Idol‘ was the top program.
In the UK, BBC One finished #1 as ‘The Great Sport Relief Bake Off‘ was the top program.
Seven finished #1 in Australia as ‘Nine News‘ was #1 newscast and ‘My Kitchen Rules‘ was the top non-news program.
‘Kung Fu Panda 3‘ #1 box office in the U.S.
‘Kung Fu Panda 3‘ #1 at the International box office.
There are 3.734 Billion Unique Mobile 68% Social Ad Clicks Are Now Mobile. Users as of this quarter, account for a 51% worldwide penetration. Direct uploads of user videos to Facebook now exceed YouTube. Facebook has 1.59 billion monthly users. 88% of Twitter users are on mobile. An average of 500 million tweets are sent every day. The Google+1 button is hit 5 billion times per day. 80% of Internet users on Pinterest are female. LinkedIn has 347 million registered members. Weibo has 100 million daily users. 600 million users on Whatsapp. Facebook has 1.55 billion monthly active users. Netflix now has 75 million streaming subscribers. Cliptomize has 50,000 users and 70,000 clipbooks. THURSDAY AUSTRALIAN OVERNIGHT TV RATINGS (*SEE BELOW)
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Wednesday, February 3, 2016 (Posted on February 4, 2016)
The Peacock Network has Women Wednesday and it pushed toward the top.
8P ‘The Mysteries of Laura‘ finished with an average 6.795 million viewers and a 4.5/7.
9P ‘Law & Order:SVU‘ finished with an average 7.249 million viewers and a 4.8/8.
10P ‘Chicago PD‘ finished with an average 7.169 million viewers and a 4.7/8. Must See TV ON DEMAND episode.
The Animal Network of Broadcast pushed to the top on Wednesday with the oldie but goodie.
8P ‘American Idol‘ got down to 51 finalists and finished as the #1 program on Wednesday wth an average 9.148 million viewers and a 6.3/10.
9P ‘Hell’s Kitchen‘ finished with an average 4.684 million viewers and a 3.2/5. Gordo didn’t do so well.
The Tiffany Network hit a low point in 2016 finishing third, not a usual position for them thanks to two tired comedies and a rerun.
8P ‘2 Broke Girls‘ finished with an average 6.386 million viewers and a 4.0/6.
830P ‘Mike & Molly‘ finished #1 on the network Wednesday with an average 6.856 million viewers and a 4.2/7.
9P ‘Criminal Minds‘ rerun finished with an average 5.747 million viewers and a 3.5/5.
10P ‘Code Black‘ finished with an average 6.779 million viewers and a 4.5/8. Very good show despite a horrible lead-in of programs. Must See TV ON DEMAND.
The Alphabet Network finished in a close race for the top with an all-crime night.
8P ‘Madoff‘ mini-series premiered with an average 7.029 million viewers and a 5.5/8.
9P ‘American Crime‘ finished with an average 3.805 million viewers and a 3.1/5.
The Little Network That Couldn’t was up against some strong competition on Wednesday and it didn’t do so well.
8P ‘The Arrow‘ finished with an average 2.487 million viewers and a 1.8/3.
9P ‘Supernatural‘ finished with an average 1.881 million viewers and a 1.8/2.
The #1 Hispanic Network in America finished nearly dead last among all broadcast networks on Wednesday.
8P ‘Antes Muerta que Lichita‘ finished with an average 1.830 million viewers and a 1.0/2.
9P ‘Pasion y Poder‘ finished #1 Hispanic program Wednesday with an average 2.039 million viewers and a 1.1/2.
10P ‘El Hotel de Los Secretos‘ finished with an average 1.591 million viewers and a 0.9/2.
Sarnoff’s Spanish Network had nothing but Celia. Then the wheels fell off to finish dead last.
8P ‘Celia‘ finished with an average 1.668 million viewers and a 1.0/2.
9P ‘Eva, la Trailera‘ finished with an average 1.618 million viewers and a 0.7/1.
10P ‘La Querida del Centauro’ finished with an average 1.463 million viewers and an 0.8/1
1135P NBC’s ‘The Tonight Show Starring Jimmy Fallon’ finished with a 2.6/7.
1135P ABC’s ‘Jimmy Kimmel Live’ finished with a 2.0/5.
1135P CBS’ ‘Late Show with Stephen Colbert’ finished with a 2.0/5.
1235A NBC’s ‘Late Night with Seth Meyers’ finished with a 1.2/4.
1235A ABC’s ‘Nightline’ finished with a 1.2/4.
1235A CBS’ ‘Late Late Show with James Corden’ finished with a 0.9/3.
For The Record
NBC finished #1 Wednesday with an average 7.071 million viewers and a 4.6/8.
FOX finished #2 with an average 6.916 million viewers and a 4.7 rating/8 share.
CBS finished #3 with an average 6.382 million viewers and a 4.0/7.
ABC finished #4 with an average 5.954 million viewers and a 4.6/8.
FOXNC finished #5 with an average 2.675 million viewers.
TBS finished #6 with an average 2.353 million viewers.
The CW finished #7 with an average 2.184 million viewers and a 1.5/2.
CNN finished #8T with an average 2.181 million viewers.
History finished #8T with an average 2.118 million viewers.
ESPN finished #10 with an average 2.118 million viewers.
UNI finished #11 with an average 1.838 million viewers and a 1.0/2.
HGTV finished #12 with an average 1.695 million viewers.
TEL finished #13 with an average 1.456 million viewers and a 0.9/1.
ADSM finished #14 with an average 1.388 million viewers.
USA finished #15 with an average 1.307 million viewers.
TLC finished #16 with an average 1.098 million viewers.
With 55.5+ million viewers on Wednesday, the follow is the split between Broadcast vs Cable:
Broadcast (English Speaking) Networks On Wednesday finished with an average of 28.507 million viewers.
Cable Networks (Top 150 Programs) finished with an average 27.042 million viewers.
Today In Communications History
On this date in 1952, Jackie Robinson, the legendary Brooklyn Dodger and American icon, was named Director of Communication for NBC. He was the first black executive of a major radio-TV network.
NOTE: We have entered a new era in screen ratings. Nielsen is expanding its sample of TV viewers to include new homes with meters that record the channel being watched — but not the demographics of the people watching. That will be estimated using data modeling and an algorithm Nielsen has developed, and added to the current sample that does include people meters that measure demos. The Panel Expansion (NPX), in which 12,900 households have been added to the national sample, is at the center of this change. The household ratings in these homes are measured by meters on each television in the home, while the demographic ratings in these homes will be assigned by Nielsen using a statistical algorithm. This is the first time since 1987 that homes in the national sample are not equipped with PeopleMeters, which measure both the program viewed and the people watching it.
February Sweeps Period begin February 4, 2016 and ends March 2, 2016.
Quote of the Day
‘If a cluttered desk is the sign of a cluttered mind, what is the significance of a clean desk?’
Laurence J. Peter
‘CBS Morning News’ Only Morning Show To Gain Viewers
The only morning show adding viewers, CBS This Morning, just had its biggest week in 22 years. The longtime No. 3 breakfast show topped the 4 million viewer average, which hasn’t happened since the week of Feb. 28, 1994. With only three hosts and a commitment to hard news rather than fluffy, pop news, ‘CBCMN’ while still in third place has rocketed upward while the other two have continued to loose viewership. The averages for the week of Jan. 25: Total Viewers:
ABC: 5.043 million viewers
NBC: 4.877 million viewers
CBS: 4.018 million viewers.
TV-Viewing Habits Continue To Change. Cord Cutting Up. Digital/Mobile Screen Viewing Up.
More people are opting out of traditional pay-TV services, with 11% of consumers cutting ties within the last year and 21% living without cable, satellite or other pay-TV service for more than a year, per a CTA report. Second-screen behavior is also on the rise, with 88% of millennials reporting they use a second device while they watch TV.
A total of 88% of millennials (ages 18 to 34) engage in second-screen behaviors when watching TV, CTA found. Seventy-one percent engage with social media while watching video content. That’s 40 percentage points higher than adults 35 and older. Also, 70 percent of millennials watch content on another device during TV commercials, a rate that is 32 percentage points higher than adults 35 and older.
All told, half of online Americans use devices such as phones and tablets to augment first-screen content to access information about the content they’re viewing. Forty-eight percent use a second screen to watch content on other devices during commercials, and 43% follow social media discussions either related or unrelated to the programming.
Streamed content: The survey also found that while TVs remains the most-preferred device for viewing most video content, screens on computers, tablets and smartphones are preferred collectively for watching streamed content by 57% of consumers, or 13 percentage points higher than for TVs. For most types of video content, millennials are more likely to watch from non-traditional devices (42%) compared with adults 35 and older (22 percent).
Marketers in Canada Devote More Money to Mobile
Two in five marketers in Canada will increase mobile budget this year. Mobile is the most likely digital channel to see an increase in budget among marketers in Canada, according to research from December 2015. Ad Hoc polled marketing professionals in Canada for AdGear about their marketing allocations for 2016. On average, respondents said they planned to devote 44.8% of their 2016 marketing budget to digital, up from 40.0% in 2015.
About two in five of those respondents said they would be increasing the amount of money they put toward mobile specifically. That was more than said they would increase digital marketing budgets for programmatic or for video and addressable TV. Hardly any respondents planned to decrease spending on any of those channels, though a narrow plurality planned to hold spending on programmatic and video/addressable TV steady for the coming year. Mobile was also expected to enjoy the largest spending increases: Respondents said they would jack up mobile budgets by an average of 31.3% in 2016, compared to a 29.4% average planned increase in programmatic spend and 24.3% for video.
eMarketer estimates that mobile ad spending in Canada will reach C$2.31 billion ($2.09) this year, up 55.0% over 2015. Mobile will represent 48.1% of all digital ad spending this year, and 17.4% of total media ad spending.
Mobile’s Influence On Offline Sales Continues To Grow
In an article in Mobile Commerce Daily by Chantel Tode (020216), more than $1 trillion of total retail sales in 2015 were influenced by mobile phones, with most of this coming from in-store transactions and further growth expected, according to a new report from Forrester Research.
In the latest update to Forrester’s Web-Influence Retail Forecast, the research firm points to several key trends that are laying the groundwork for mobile to play an even bigger role in influencing in-store sales. These trends include bigger phones and third-party services that meet mobile shoppers’ needs. “As phones are getting larger and wireless networks are improving, more web traffic is flowing through mobile networks,” said Sucharita Mulpuru, an analyst at Forrester Research and author of the report. “Shopping is a beneficiary of that trend.”
While ecommerce sales continue to grow, consumers still complete most of their purchases in stores. Per Forrester, ecommerce sales totaled $334 billion in 2015 while offline sales totaled $2.9 trillion. However, shoppers are increasingly engaging with digital touch points – often their smartphone – to research a purchase. In 2016, Forrester expects Web-influenced sales to total $1.3 trillion and, by 2020, to reach $1.6 trillion. As a result of this growth, Web-impacted retail sales will account for 55 percent of total sales by 2020, up from 49 percent in 2016.
Several factors will support the growth of Web-influenced offline sales. Forrester expects the total number of online buyers and browsers to increase rapidly as smartphone penetration continues to grow. Between 2015 and 20, Forrester expects the online population of shoppers to grow by 26 million. At the same time, the preference for in-store shopping remains strong.
Given the growth in mobile and the preference for in-store shopping, retailers are investing in more and better omnichannel experiences. The move toward omnichannel experiences supports retailers’ belief that seamless views of inventory allow shoppers to buy what they want when they want and receive product more quickly and inexpensively than before.
Another factor influencing Web-impacted sales is the fact that smartphones are getting bigger while wireless networks are faster. As consumers get used to being able to use their phones anywhere, shopping is one of the activities they are engaging in more frequently. Additionally, search engines are making it easier for mobile users to quickly access the kind of information these users are typically looking for, from store locations and coupons to comparing prices and looking up product information.
Retailers also continue to invest where it matters most to shoppers, such as improvements in browsing products and placing orders on mobile sites. Speculative investments such as geofencing and beacons are lower on their list. “We expect more than $1 trillion of total retail sales to be influenced by mobile phones in 2015, and the lion’s share of that will be transactions in stores,” Ms. Mulpuru said.
Italian fashion house Valentino and Vogue magazine agree: male model Derek Zoolander is so hot right now.
Who and What Do Consumers Feel Define A Company’s Core Values?
Consumers believe employees have the biggest role in defining a company’s core values, per results from a Havas Worldwide survey of more than 10,000 adults worldwide. Notably, respondents believe that marketing and advertising (31%) has a significant role to play, being about as influential as brand champions (32%) and slightly more so than the CEO (29%).
Nearly Two-thirds of Consumers Use Facebook as Social Login
Facebook accounts for 62% of social logins made by consumers to sign into the apps and websites of publishers and brands, Gigya reports. Nearly a quarter of consumers use Google logins, 7% use Twitter details and 4% use Yahoo. Google and Facebook are offered as options almost all of the time, whereas Twitter is only presented as a choice 72% of the time, and Yahoo just 35% of the time.
Box Office Weekend 29-31 January 2016 (Domestic)
#1 ‘Kung Fu Panda 3’ $41.00 million in 3,955 theaters
#2 ‘The Revenant’ $12.40 million in 3,330 theaters
#3 ‘Star Wars’ $10.78 million in 2,556 theaters
#4 ‘The Finest Hours’ $10.33 million in 3,143 theaters
#7 ‘Ride Along 2’ $ 8.35 million in 2,410 theaters
#10 ‘The Boy’ $ 7.89 million in 2,671 theaters
#6 ‘Dirty Grandpa’ $ 7.58 million in 2,912 theaters
#8 ‘The 5th Wave’ $ 7.00 million in 2,908 theaters
#9 ’50 Shades of Black’$ 6.19 million in 2,075 theaters
#10 ’13 Hours’ $ 6.00 million in 2,803 theaters
#1 ‘Kung Fu Panda 3’ $75,700,000
#2 ‘The Revenant’ $24,300,000
#3 ‘The 5th Wave’ $13,000,000
#4 ‘Alvin The Chipmunk’$12,800,000
#5 ‘Star Wars’ $12,600,000
#6 ‘Creed’ $ 7,500,000
#7 ‘The Big Short’ $ 6,800,000
#8 ‘The Hateful Eight’ $ 6,500,000
#9 ‘Daddy’s Home’ $ 6,500,000
#10 ‘Dirty Grandpa’ $ 5,500,000
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Across The Pond
The Big One
8P ‘The Great Sport Relief Bake Off‘ finished #1 with an average 6.1 million viewers and a 28% share.
9P ‘Camila’s Kids Company: The Inside Story’ finished with an average 2.4 million viewers and a 12% share.
The Independent One
7P ‘Emmerdale’ finished with an average 6.2 million viewers and a 32% share.
730P ‘Coronation Street‘ finished with an average 7.0 million viewers and a 34% share.
8P ‘Midsomer Murders‘ two hours finished with an average 4.5 million viewers and a 21% share.
The Little Two
8P ‘The £100K House: Tricks of the Trade‘ finished with an average 1.1 million viewers and a 5% share.
9P ‘World War Three: Inside the War Room‘ finished with an average 598,000 viewers and a 3% share.
The Big Four
8P ‘Posh Porn‘ finished with an average 895,000 viewers and a 4% share.
9P ‘24 Hours in A&E‘ finished with an average 1.8 million viewers and a 9% share.
Seven finished #1 on Wednesday with a 34.7% share of the available audience.
Nine finished #2 with a 24.9% share.
Ten finished #3 with an 18.1% share of the available audience.
ABC finished #4 with a 17.6% share.
SBS finished #5 Wednesday in Australia with a 7.6% share of the available audience.
Top Ten Non-News Programming In Australia on Wednesday
#1 MY KITCHEN RULES Seven 1,574,000 viewers #1 in all markets
#2 A CURRENT AFFAIR Nine 881,000 viewers Melbourne top market
#3 FIRST DATES Seven 874,000 viewers Melbourne top market
#4 HOME AND AWAY Seven 829,000 viewers Sydney top market
#5 THE BIG BANG THEORY Nine 795,000 viewers Melbourne top market
#6 I’M A CELEBRITY…GET ME
OUT OF HERE! WED TEN 710,000 viewers Melbourne top market
#7 THE BIG BANG THEORY Nine 645,000 viewers Melbourne top market
#8 J.ZEMIRO’S HomeDelivery ABC 637,000 viewers Melbourne top market
#9T 7.30 ABC 577,000 viewers Melbourne top market
#9T THE WEEKLY W PICKERING ABC 577,000 viewers Sydney top market
Top Newscast In Australia Wednesday
#1 NINE NEWS 6:30 Nine 1,010,000 viewers #1 in Sydney & Brisbane
#2 NINE NEWS Nine 995,000 viewers #1 in Melbourne
#3 SEVEN NEWS Seven 968,000 viewers #1 in Adelaide & Perth
#4 SEVEN News/TodayTonight Seven 920,000 viewers Melbourne top market
#5 ABC NEWS ABC 763,000 viewers Melbourne top market
*THURSDAY AUSTRALIAN OVERNIGHT TV RATINGS
*THURSDAY AUSTRALIAN OVERNIGHT TV RATINGS
Nine finished #1 Thursday in Australia with a 27.2% share of the available audience.
Seven finished #2 with a 25.1% share.
Ten finished #3 with a 22.5% share of the available audience.
ABC finished #4 with a 18.0% share.
SBS finished #5 Thursday in Australia with a 7.2% share of the available audience.
Top Ten Non-News Programs In Australia Thursday
#1 I’M A CELEBRITY…
GET ME OUT OF HERE! TEN 890,000 viewers #1 in Sydney, Melbourne & Adelaide
#2 HOME AND AWAY Seven 792,000 viewers #1 in Brisbane & Perth
#3 A CURRENT AFFAIR Nine 743,000 viewers Sydney top market
#4 7.30 ABC 638,000 viewers Melbourne top market
#5 THE PROJECT 7PM TEN 615,000 viewers Melbourne top market
#6 RBT Nine 591,000 viewers Sydney top market
#7 QI (R) ABC 586,000 viewers Melbourne top market
#8 INSIDE STORY Nine 552,000 viewers Sydney top market
#9 KINGS CROSS Nine 534,000 viewers Melbourne top market
#10 THE BIG BANG THEORY-THU Seven 533,000 viewers Melbourne top market
Top Newscast In Australia Thursday
#1 NINE NEWS 6:30 Nine 992,000 viewers #1 in Sydney & Melbourne
#2 NINE NEWS Nine 978,000 viewers #1 in Brisbane
#3 SEVEN NEWS Seven 967,000 viewers #1 in Perth
#4 SEVEN News/TodayTonight Seven 940,000 viewers Melbourne top market
#5 ABC NEWS ABC 786,000 viewers #1 in Adelaide
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