‘It’s All About Screens.’ This is the Daily Diary of Screens. On Tuesday, February 2, 2016,
CBS finished #1 broadcast network as ‘Super Bowl’s Greatest Commercials‘ was the top program.
In the UK, BBC One finished #1 as ‘Silent Witness‘ was the top program.
Seven finished #1 in Australia as ‘Nine News‘ was #1 newscast and ‘My Kitchen Rules‘ was the top non-news program.
‘Kung Fu Panda 3‘ #1 box office in the U.S.
‘Kung Fu Panda 3‘ #1 at the International box office.
There are 3.734 Billion Unique Mobile 68% Social Ad Clicks Are Now Mobile. Users as of this quarter, account for a 51% worldwide penetration. Direct uploads of user videos to Facebook now exceed YouTube. Facebook has 1.59 billion monthly users. 88% of Twitter users are on mobile. An average of 500 million tweets are sent every day. The Google+1 button is hit 5 billion times per day. 80% of Internet users on Pinterest are female. LinkedIn has 347 million registered members. Weibo has 100 million daily users. 600 million users on Whatsapp. Facebook has 1.55 billion monthly active users. Netflix now has 75 million streaming subscribers. Cliptomize has 50,000 users and 70,000 clipbooks. WEDNESDAY AUSTRALIAN OVERNIGHT TV RATINGS (*SEE BELOW)
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Tuesday, February 2, 2016 (Posted on February 3, 2016)
The Tiffany Network reworked this Tuesday before the February Sweeps begin on Thursday with a special and ‘NCIS’ rerun finished #1 network.
8P ‘Super Bowl’s Greatest Commercials‘ finished #1 program on Tuesday with an average 11.39 million viewers and a 7.1/11 share.
10P ‘NCIS‘ rerun finished with an average 7.47 million viewers and a 4.5/8.
The Peacock Network finished with second spot on Tuesday with a solid programming lineup, thanks to Dick Wolf.
8P ‘Hollywood Game Night‘ finished with an average 4.32 million viewers.
9P ‘Chicago Med‘ finished with an average 7.65 million viewers and a 5.1/8 share.
10P ‘Chicago Fire‘ finished #1 on the Network Tuesday with an average 8.20 million viewers and a 5.3/9 share. Must See TV ON DEMAND episode.
The Alphabet Network finished with a ‘D’ on Tuesday as it finished a distant third.
8P ‘Fresh Off The Boat‘ finished with an average 5.20 million viewers and a 3.6/6 share.
830P ‘The Muppets‘ should be mute as they finished with an average 2.73 million viewers and a 1.9.3 share.
9P ‘Marvel’s Agent Carter‘ battle from that deficit with an average 2.79 million viewers and a 2.0/3 share.
10P ‘What Would You Do?‘ died as it finished with an average 2.31 million viewers and a 1.6/3 share.
The Little Network That Couldn’t did overtake Murdochville on Tuesday. Hurray for the Little One.
8P ‘The Flash‘ finished with an average 3.67 million viewers and a 2.6/4 share.
9P ‘iZombie‘ finished with an average 1.46 million viewers and a 1.1/2.
The Animal Network of Broadcast tried to battled with Disneyville’s network for obscurity on Tuesday but finished behind The Little One. Pink slip time?
8P ‘New Girl‘ finished with an average 2.98 million viewers and a 2.2/4 share.
830P ‘Grandfathered‘ began the network’s slide with an average 2.57 million viewers and a 2.0/3 share.
9P ‘Brooklyn Nine-Nine’ continued the descend with an average 2.79 million viewers and a 1.7/3 share.
930P ‘The Grinder‘ didn’t grind enough as it provided the more than a slippery slope as it only finished with an average 1.65 million viewers and a network low for the evening, 1.5/2 share.
For The Record
CBS finished #1 Tuesday with an average 10.08 million viewers and a 6.2 rating and a 10 share.
NBC finished #2 with an average 6.72 million viewers and a 4.4/7.
ABC finished #3 with an average 3.02 million viewers and a 2.1/3.
The CW finished with an average 2.56 million viewers and a 1.8/3.
FOX finished #4 with an average 2.35 million viewers and a 1.9/3.
UNI finished with an average million viewers and a 1.1/2.
TEL finished with an average 1.300 million viewers and a 0.8/1.
NOTE: What differentiates television in America from all other countries is that a two hour program all about commercials finished as the top program of the evening.
Today In Communication History
On this date in 1943, the first television message about a missing person is made in New York.
On this date in 1946, William Joyce, the Nazi broadcaster Lord Haw-Haw, is hanged for treason in London. Joyce was born in the US to Irish parents but had held a British passport since 1933. His was the last execution for treason in the UK. He was the only broadcaster to be executed for wartime activities, although others received prison sentences.
On this date in 1950, San Phillips opens his Sun Records recording studio at 706 Union Avenue, Memphis, Tennessee.
NOTE: We have entered a new era in screen ratings. Nielsen is expanding its sample of TV viewers to include new homes with meters that record the channel being watched — but not the demographics of the people watching. That will be estimated using data modeling and an algorithm Nielsen has developed, and added to the current sample that does include people meters that measure demos. The Panel Expansion (NPX), in which 12,900 households have been added to the national sample, is at the center of this change. The household ratings in these homes are measured by meters on each television in the home, while the demographic ratings in these homes will be assigned by Nielsen using a statistical algorithm. This is the first time since 1987 that homes in the national sample are not equipped with PeopleMeters, which measure both the program viewed and the people watching it.
February Sweeps Period begin February 4, 2016 and ends March 2, 2016.
TV-Viewing Habits Continue To Change. Cord Cutting Up. Digital/Mobile Screen Viewing Up.
More people are opting out of traditional pay-TV services, with 11% of consumers cutting ties within the last year and 21% living without cable, satellite or other pay-TV service for more than a year, per a CTA report. Second-screen behavior is also on the rise, with 88% of millennials reporting they use a second device while they watch TV.
A total of 88% of millennials (ages 18 to 34) engage in second-screen behaviors when watching TV, CTA found. Seventy-one percent engage with social media while watching video content. That’s 40 percentage points higher than adults 35 and older. Also, 70 percent of millennials watch content on another device during TV commercials, a rate that is 32 percentage points higher than adults 35 and older.
All told, half of online Americans use devices such as phones and tablets to augment first-screen content to access information about the content they’re viewing. Forty-eight percent use a second screen to watch content on other devices during commercials, and 43% follow social media discussions either related or unrelated to the programming.
Streamed content: The survey also found that while TVs remains the most-preferred device for viewing most video content, screens on computers, tablets and smartphones are preferred collectively for watching streamed content by 57% of consumers, or 13 percentage points higher than for TVs. For most types of video content, millennials are more likely to watch from non-traditional devices (42%) compared with adults 35 and older (22 percent).
Mobile’s Influence On Offline Sales Continues To Grow
In an article in Mobile Commerce Daily by Chantel Tode (020216), more than $1 trillion of total retail sales in 2015 were influenced by mobile phones, with most of this coming from in-store transactions and further growth expected, according to a new report from Forrester Research.
In the latest update to Forrester’s Web-Influence Retail Forecast, the research firm points to several key trends that are laying the groundwork for mobile to play an even bigger role in influencing in-store sales. These trends include bigger phones and third-party services that meet mobile shoppers’ needs. “As phones are getting larger and wireless networks are improving, more web traffic is flowing through mobile networks,” said Sucharita Mulpuru, an analyst at Forrester Research and author of the report. “Shopping is a beneficiary of that trend.”
While ecommerce sales continue to grow, consumers still complete most of their purchases in stores. Per Forrester, ecommerce sales totaled $334 billion in 2015 while offline sales totaled $2.9 trillion. However, shoppers are increasingly engaging with digital touch points – often their smartphone – to research a purchase. In 2016, Forrester expects Web-influenced sales to total $1.3 trillion and, by 2020, to reach $1.6 trillion. As a result of this growth, Web-impacted retail sales will account for 55 percent of total sales by 2020, up from 49 percent in 2016.
Several factors will support the growth of Web-influenced offline sales. Forrester expects the total number of online buyers and browsers to increase rapidly as smartphone penetration continues to grow. Between 2015 and 20, Forrester expects the online population of shoppers to grow by 26 million. At the same time, the preference for in-store shopping remains strong.
Given the growth in mobile and the preference for in-store shopping, retailers are investing in more and better omnichannel experiences. The move toward omnichannel experiences supports retailers’ belief that seamless views of inventory allow shoppers to buy what they want when they want and receive product more quickly and inexpensively than before.
Another factor influencing Web-impacted sales is the fact that smartphones are getting bigger while wireless networks are faster. As consumers get used to being able to use their phones anywhere, shopping is one of the activities they are engaging in more frequently. Additionally, search engines are making it easier for mobile users to quickly access the kind of information these users are typically looking for, from store locations and coupons to comparing prices and looking up product information.
Retailers also continue to invest where it matters most to shoppers, such as improvements in browsing products and placing orders on mobile sites. Speculative investments such as geofencing and beacons are lower on their list. “We expect more than $1 trillion of total retail sales to be influenced by mobile phones in 2015, and the lion’s share of that will be transactions in stores,” Ms. Mulpuru said.
Who and What Do Consumers Feel Define A Company’s Core Values?
Consumers believe employees have the biggest role in defining a company’s core values, per results from a Havas Worldwide survey of more than 10,000 adults worldwide. Notably, respondents believe that marketing and advertising (31%) has a significant role to play, being about as influential as brand champions (32%) and slightly more so than the CEO (29%).
Nearly Two-thirds of Consumers Use Facebook as Social Login
Facebook accounts for 62% of social logins made by consumers to sign into the apps and websites of publishers and brands, Gigya reports. Nearly a quarter of consumers use Google logins, 7% use Twitter details and 4% use Yahoo. Google and Facebook are offered as options almost all of the time, whereas Twitter is only presented as a choice 72% of the time, and Yahoo just 35% of the time.
Box Office Weekend 29-31 January 2016 (Domestic)
#1 ‘Kung Fu Panda 3’ $41.00 million in 3,955 theaters
#2 ‘The Revenant’ $12.40 million in 3,330 theaters
#3 ‘Star Wars’ $10.78 million in 2,556 theaters
#4 ‘The Finest Hours’ $10.33 million in 3,143 theaters
#7 ‘Ride Along 2’ $ 8.35 million in 2,410 theaters
#10 ‘The Boy’ $ 7.89 million in 2,671 theaters
#6 ‘Dirty Grandpa’ $ 7.58 million in 2,912 theaters
#8 ‘The 5th Wave’ $ 7.00 million in 2,908 theaters
#9 ’50 Shades of Black’$ 6.19 million in 2,075 theaters
#10 ’13 Hours’ $ 6.00 million in 2,803 theaters
#1 ‘Kung Fu Panda 3’ $75,700,000
#2 ‘The Revenant’ $24,300,000
#3 ‘The 5th Wave’ $13,000,000
#4 ‘Alvin The Chipmunk’$12,800,000
#5 ‘Star Wars’ $12,600,000
#6 ‘Creed’ $ 7,500,000
#7 ‘The Big Short’ $ 6,800,000
#8 ‘The Hateful Eight’ $ 6,500,000
#9 ‘Daddy’s Home’ $ 6,500,000
#10 ‘Dirty Grandpa’ $ 5,500,000
Welcome to new viewers in all 50 States of the U.S., all of the Provinces in Canada, all of the States in Mexico, the UK, Iceland, Ireland, Guernsey, Jersey, France, Belgium, the Netherlands, Denmark, Norway, Sweden, Finland, Estonia, Lithuania, Latvia, the Russian Federation, Belarus, Ukraine, Republic of Moldova, Georgia, Poland, Germany, Austria, Czech Republic, Switzerland, Luxembourg, Portugal, Gibraltar, Spain, Monaco, Italy, Slovenia, Slovakia, Hungary, Romania, Bulgaria, Moldova, Croatia, Bosnia and Herzegovina, Serbia, Macedonia the former Yugoslave Republic, Albania, Greece, Cyprus, Turkey, Armenia, Azerbaijan, State of Palestine, Jordan, Lebanon, Israel, Saudi Arabia, Oman, Bahrain, United Arab Emirates, Qatar, Kuwait, Iraq, Uzbekistan, Pakistan, India, Bhutan, Nepal, Bangladesh, Sri Lanka, Kazakhstan, Mongolia, China, Hong Kong, Macao, Taiwan, Japan, Republic of Korea, the Philippines, Vietnam, Cambodia, Malaysia, Brunei Darussalam, Fiji, New Zealand, Australia, Indonesia, Singapore, Thailand, Mauritius, Zambia, United Republic of Tanzania, Kenya, Rwanda, Ethiopia, Egypt, Malta, Tunisia, Algeria, Libya, Morocco, Republic of Côte d’Ivoire, Mali, Senegal, Benin, Nigeria, Cameroon, Ghana, Mozambique, Uganda, Namibia, Zimbabwe, South Africa, Argentina, Chile, Paraguay, Uruguay, Brazil, Bolivia, Peru, Ecuador, Colombia, Venezuela, Guyana, Suriname, Panama, Costa Rica, Guatemala, Honduras, El Salvadore, Belize, Curaçao, Aruba, St. Lucia, Grenada, Guadeloupe, Jamaica, Trinidad and Tobago, Barbados, Haiti, the Dominican Republic, Martinique, U.S. Virgin Islands, British Virgin Islands, Bahamas and Puerto Rico (146). We are thankful to all of you with more than 35,000 views.
Across The Pond
The Big One
730P ‘EastEnders‘ finished with an average 6.6 million viewers and a 32% share.
8P ‘Holby City‘ finished with an average 4.4 million viewers and a 21% share of the available audience.
9P ‘Silent Witness‘ finale finished #1 Tuesday with an average 6.3 million viewers and a 26% share.
The Little Two
8P ‘Back in Time for the Weekend‘ finished with an average 2.4 million viewers and an 11% share.
9P ‘The Real Marigold Hotel</strong>’ finished with an average 3.2 million viewers and a 13% share.
The Independent One
7P ‘Emmerdale‘ finished with an average 5.9 million viewers and a 30% share.
8P ‘Sugar Free Farm‘ finished with an average 2.8 million viewers and a 13% share.
9P ‘Car Crash Britain: Caught on Camera‘ finished with an average 2.2 million viewers and a 9% share.
The Big Four
8P ‘The Secret Life of the Zoo‘ finished with an average 1.9 million viewers and a 9% share.
9P ‘The Superset‘ finished with an average 1.1 million viewers and a 5% share.
The Viacom Five
8P ‘Bargain Loving Brits in the Sun‘ finished with an average 825,000 viewers and a 4% share.
9P ‘<strong>Celebrity Big Brother‘ finished with an average 2.1 million viewers and a 9% share.
Seven finished #1 Tuesday in Australia with a 31.3% share of the available audience.
Nine finished #2 with a 25.1% share.
Ten finished #3 with a 20.1% share of the available audience.
ABC finished #4 with a 16.7% share.
SBS finished #5 Tuesday in Australia with a 6.8% share of the available audience.
Top Ten Non-News Programs In Australia Tuesday
#1 MY KITCHEN RULES Seven 1,533,000 viewers #1 in all markets
#2 A CURRENT AFFAIR Nine 928,000 viewers Melbourne top market
#3 HOME AND AWAY Seven 858,000 viewers Melbourne top market
#4 I’M A CELEBRITY…GET ME
OUT OF HERE! TEN 828,000 viewers Melbourne top market
#5 THE BIG BANG THEORY Nine 798,000 viewers Melbourne top market
#6 CATALYST-EV ABC 732,000 viewers Melbourne top market
#7 NCIS TEN 678,000 viewers Melbourne top market
#8 7.30 ABC 651,000 viewers Melbourne top market
#9 THE BIG BANG THEORY (R) Nine 643,000 viewers Melbourne top market
#10 THE PROJECT 7PM TEN 640,000 viewers Melbourne top market
Top Newscast In Australia Tuesday
#1 NINE NEWS Nine 1,093,000 viewers #1 in Melbourne
#2 NINE NEWS 6:30 Nine 1,079,000 viewers #1 in Sydney & Brisbane
#3 SEVEN NEWS Seven 1,061,000 viewers #1 in Adelaide & Perth
#4 SEVEN News/TodayTonight Seven 977,000 viewers Melbourne top market
#5 ABC NEWS ABC 794,000 viewers Melbourne top market
*WEDNESDAY AUSTRALIAN OVERNIGHT TV RATINGS
*WEDNESDAY AUSTRALIAN OVERNIGHT TV RATINGS
Seven finished #1 on Wednesday with a 34.7% share of the available audience.
Nine finished #2 with a 24.9% share.
Ten finished #3 with an 18.1% share of the available audience.
ABC finished #4 with a 17.6% share.
SBS finished #5 Wednesday in Australia with a 7.6% share of the available audience.
Top Ten Non-News Programming In Australia on Wednesday
#1 MY KITCHEN RULES Seven 1,574,000 viewers #1 in all markets
#2 A CURRENT AFFAIR Nine 881,000 viewers Melbourne top market
#3 FIRST DATES Seven 874,000 viewers Melbourne top market
#4 HOME AND AWAY Seven 829,000 viewers Sydney top market
#5 THE BIG BANG THEORY Nine 795,000 viewers Melbourne top market
#6 I’M A CELEBRITY…GET ME
OUT OF HERE! WED TEN 710,000 viewers Melbourne top market
#7 THE BIG BANG THEORY Nine 645,000 viewers Melbourne top market
#8 J.ZEMIRO’S HomeDelivery ABC 637,000 viewers Melbourne top market
#9T 7.30 ABC 577,000 viewers Melbourne top market
#9T THE WEEKLY W PICKERING ABC 577,000 viewers Sydney top market
Top Newscast In Australia Wednesday
#1 NINE NEWS 6:30 Nine 1,010,000 viewers #1 in Sydney & Brisbane
#2 NINE NEWS Nine 995,000 viewers #1 in Melbourne
#3 SEVEN NEWS Seven 968,000 viewers #1 in Adelaide & Perth
#4 SEVEN News/TodayTonight Seven 920,000 viewers Melbourne top market
#5 ABC NEWS ABC 763,000 viewers Melbourne top market
For updates throughout the day, FOLLOW us on Twitter @overtheshoulde2 and LIKE us on Facebook at http://www.facebook.com/overtheshouldermedia and on Google+ http://bit.ly/19JVk76. Thank you for allowing us to surpass 46,400+ views at Google+ Sophis1234.
For continual updates on all things ‘screens’, go to: https://www.facebook.com/pages/Dailydiaryofscreens
In this week’s Media Notes Canonical, go to: http://bit.ly/1JnoNS6 🆕💭📝📎 It’s FREE.
Media Notes Briefs: ‘The Theory of Engagement’ @:http://bit.ly/TheTheoryOfEngagement🆕💭🌎💬
New This Week: Mobile Optimized Sites A Must For Local Business 💬 – http://eepurl.com/btvkyn
Weekly Retail Media Notes. This week: ‘Do Your Customers Use Digital/Mobile?’ http://bit.ly/1U0M979💡.@cnasophis
Why Don’t You Use Mobile Now? http://goo.gl/wlnJ8o
Today’s featured ‘Music To Read overtheshouldermedia By’ down at the bottom of the page