‘It’s All About Screens.’ This is the Daily Diary of Screens. On Monday, February 1, 2016,
FOX finished #1 broadcast network as ‘The X-Files‘ was the top program.
In the UK, BBC One finished #1 but ITV’s ‘Coronation Street‘ was the top program.
Seven finished #1 in Australia as ‘Seven News/Today Tonight‘ was #1 newscast and ‘My Kitchen Rules‘ was the top non-news program.
‘Kung Fu Panda 3‘ #1 box office in the U.S.
‘Kung Fu Panda 3‘ #1 at the International box office.
There are 3.734 Billion Unique Mobile 68% Social Ad Clicks Are Now Mobile. Users as of this quarter, account for a 51% worldwide penetration. Direct uploads of user videos to Facebook now exceed YouTube. Facebook has 1.59 billion monthly users. 88% of Twitter users are on mobile. An average of 500 million tweets are sent every day. The Google+1 button is hit 5 billion times per day. 80% of Internet users on Pinterest are female. LinkedIn has 347 million registered members. Weibo has 100 million daily users. 600 million users on Whatsapp. Facebook has 1.55 billion monthly active users. Netflix now has 75 million streaming subscribers. Cliptomize has 50,000 users and 70,000 clipbooks. TUESDAY AUSTRALIAN OVERNIGHT TV RATINGS (*SEE BELOW)
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Monday, February 1, 2016 (Posted on February 2, 2016)
The Animal Network of Broadcast powered up Monday with its new lineup and was the top network for the second night in a row.
8P ‘The X-Files‘ (‘Mulder & Scully Meet the Were-monster’) finished with an average 8.360 million viewers and a 5.5/8.
9P ‘Lucifer‘ (‘Lucifer, Stay. Good Devil’) finished with an average 5.998 million viewers and a 4.0/6.
The Tiffany Network had its regular lineup with only one new episode.
8P ‘Supergirl‘ (‘Bizarro’) finished with an average 6.692 million viewers and a 4.2/6.
9P ‘Scorpion‘ (‘Fish Filet’) rerun finished with an average 7.277 million viewers and a 4.2/6.
10P ‘NCIS:Los Angeles‘ rerun finished with an average 7.187 million viewers and a 4.6/8.
The Alphabet Network brought out its ‘Castle-less’ Monday with that guy and all those girls.
8P ‘The Bachelor‘ finished with an average 7.438 million viewers and a 5.4/8.
10P ‘The Bachelor Live‘ finished with an average 4.023 million viewers and a 2.8/5.
The Peacock Network had its new regular Monday program lineup.
8P ‘Superstore‘ finished with an average 4.865 million viewers and a 3.2/5.
830P ‘Telenovela‘ finished with an average 3.047 million viewers and a 2.1/3.
9P ‘The Biggest Loser’ finished with an average 3.225 million viewers and a 2.1/3.
The Little Network That Couldn’t died on Monday.
8P ‘Crazy Ex-Girlfriend‘ (‘I’m Back at Camp With Josh!’) finished with an average 1.038 million viewers and an 0.7/1.
9P ‘Jane The Virgin‘ (‘Chapter Thirty-Two’) finished with an average 1.030 million viewers and an 0.8/1.
For The Record
FOX finished #1 on Monday with an average 7.179 million viewers and a 4.7/7.
CBS finished #2 with an average 7.052 million viewers and a 4.3/7.
ABC finished #3 with an average 6.299 million viewers and a 4.6/7.
NBC finished #4 with an average 3.469 million viewers and a 2.3/4.
UNI finished with an average million viewers and a 1.0.2.
TEL finished with an average 1.300 million viewers and an 0.8/1.
The CW 1.030 million viewers and an 0.8/1.
Today In Communication History
On this date in 1950, ‘What’s My Line’ debuted on CBS television. And the first guest was….
NOTE: We have entered a new era in screen ratings. Nielsen is expanding its sample of TV viewers to include new homes with meters that record the channel being watched — but not the demographics of the people watching. That will be estimated using data modeling and an algorithm Nielsen has developed, and added to the current sample that does include people meters that measure demos. The Panel Expansion (NPX), in which 12,900 households have been added to the national sample, is at the center of this change. The household ratings in these homes are measured by meters on each television in the home, while the demographic ratings in these homes will be assigned by Nielsen using a statistical algorithm. This is the first time since 1987 that homes in the national sample are not equipped with PeopleMeters, which measure both the program viewed and the people watching it.
February Sweeps Period begin February 4, 2016 and ends March 2, 2016.
Mobile’s Influence On Offline Sales Continues To Grow
In an article in Mobile Commerce Daily by Chantel Tode (020216), more than $1 trillion of total retail sales in 2015 were influenced by mobile phones, with most of this coming from in-store transactions and further growth expected, according to a new report from Forrester Research.
In the latest update to Forrester’s Web-Influence Retail Forecast, the research firm points to several key trends that are laying the groundwork for mobile to play an even bigger role in influencing in-store sales. These trends include bigger phones and third-party services that meet mobile shoppers’ needs. “As phones are getting larger and wireless networks are improving, more web traffic is flowing through mobile networks,” said Sucharita Mulpuru, an analyst at Forrester Research and author of the report. “Shopping is a beneficiary of that trend.”
While ecommerce sales continue to grow, consumers still complete most of their purchases in stores. Per Forrester, ecommerce sales totaled $334 billion in 2015 while offline sales totaled $2.9 trillion. However, shoppers are increasingly engaging with digital touch points – often their smartphone – to research a purchase. In 2016, Forrester expects Web-influenced sales to total $1.3 trillion and, by 2020, to reach $1.6 trillion. As a result of this growth, Web-impacted retail sales will account for 55 percent of total sales by 2020, up from 49 percent in 2016.
Several factors will support the growth of Web-influenced offline sales. Forrester expects the total number of online buyers and browsers to increase rapidly as smartphone penetration continues to grow. Between 2015 and 20, Forrester expects the online population of shoppers to grow by 26 million. At the same time, the preference for in-store shopping remains strong.
Given the growth in mobile and the preference for in-store shopping, retailers are investing in more and better omnichannel experiences. The move toward omnichannel experiences supports retailers’ belief that seamless views of inventory allow shoppers to buy what they want when they want and receive product more quickly and inexpensively than before.
Another factor influencing Web-impacted sales is the fact that smartphones are getting bigger while wireless networks are faster. As consumers get used to being able to use their phones anywhere, shopping is one of the activities they are engaging in more frequently. Additionally, search engines are making it easier for mobile users to quickly access the kind of information these users are typically looking for, from store locations and coupons to comparing prices and looking up product information.
Retailers also continue to invest where it matters most to shoppers, such as improvements in browsing products and placing orders on mobile sites. Speculative investments such as geofencing and beacons are lower on their list. “We expect more than $1 trillion of total retail sales to be influenced by mobile phones in 2015, and the lion’s share of that will be transactions in stores,” Ms. Mulpuru said.
Who and What Do Consumers Feel Define A Company’s Core Values?
Consumers believe employees have the biggest role in defining a company’s core values, per results from a Havas Worldwide survey of more than 10,000 adults worldwide. Notably, respondents believe that marketing and advertising (31%) has a significant role to play, being about as influential as brand champions (32%) and slightly more so than the CEO (29%).
Nearly Two-thirds of Consumers Use Facebook as Social Login
Facebook accounts for 62% of social logins made by consumers to sign into the apps and websites of publishers and brands, Gigya reports. Nearly a quarter of consumers use Google logins, 7% use Twitter details and 4% use Yahoo. Google and Facebook are offered as options almost all of the time, whereas Twitter is only presented as a choice 72% of the time, and Yahoo just 35% of the time.
Box Office Weekend 29-31 January 2016 (Domestic)
#1 ‘Kung Fu Panda 3’ $41.00 million in 3,955 theaters
#2 ‘The Revenant’ $12.40 million in 3,330 theaters
#3 ‘Star Wars’ $10.78 million in 2,556 theaters
#4 ‘The Finest Hours’ $10.33 million in 3,143 theaters
#7 ‘Ride Along 2’ $ 8.35 million in 2,410 theaters
#10 ‘The Boy’ $ 7.89 million in 2,671 theaters
#6 ‘Dirty Grandpa’ $ 7.58 million in 2,912 theaters
#8 ‘The 5th Wave’ $ 7.00 million in 2,908 theaters
#9 ’50 Shades of Black’$ 6.19 million in 2,075 theaters
#10 ’13 Hours’ $ 6.00 million in 2,803 theaters
#1 ‘Kung Fu Panda 3’ $75,700,000
#2 ‘The Revenant’ $24,300,000
#3 ‘The 5th Wave’ $13,000,000
#4 ‘Alvin The Chipmunk’$12,800,000
#5 ‘Star Wars’ $12,600,000
#6 ‘Creed’ $ 7,500,000
#7 ‘The Big Short’ $ 6,800,000
#8 ‘The Hateful Eight’ $ 6,500,000
#9 ‘Daddy’s Home’ $ 6,500,000
#10 ‘Dirty Grandpa’ $ 5,500,000
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Across The Pond
The Big One had the big show on Monday to be the #1 network in the UK in Late Peak.
7P ‘The One Show: A Tribute to Sir Terry‘ finished with an average 5.8 million viewers and a 27% share.
8P ‘EastEnders‘ finished with an average 6.9 million viewers and a 31% share.
9P ‘Silent Witness‘ finished with an average 5.8 million viewers and a 26% share.
The Independent One finished #2 Monday.
730P ‘Coronation Street‘ finished with an average 7.3 million viewers and a 33% share.
830P ‘Coronation Street‘ finished #1 with an average 7.0 million viewers and a 31% share.
9P ‘Benidorm‘ finished with an average 3.8 million viewers and a 17% share.
The Viacom Five had those wild and crazy people in a house as it came in third on Monday.
9P ‘Celebrity Big Brother‘ finished with an average 1.9 million viewers and a 9% share.
The Little Two had the queens.
9P ‘Bloody Queens: Elizabeth and Mary‘ finished with an average 1.3 million viewers and a 6% share.
The Big Four brought us a bit of those who are … hard to date.
9P ‘The Undateables‘ finished with an average 1.3 million viewers and a 6% share.
Seven finished #1 Monday in Australia with an a 30.8% share of the available audience.
Nine finished #2 with a 24.9% share.
Ten finished #3 with a 20.3% share of the available audience.
ABC finished #4 with a 19.3% share.
SBS Finished #5 with Monday in Australia with a 4.7% share of the available audience.
Top Ten Non-News Programs In Australia On Monday
#1 MY KITCHEN RULES Debut Seven 1,576,000 viewers #1 in all markets
#2 HOME AND AWAY Debut Seven 1,010,000 viewers Melbourne top market
#3 I’M A CELEBRITY…
GET ME OUT OF HERE! TEN 927,000 viewers Melbourne top market
#4 A CURRENT AFFAIR Nine 902,000 viewers Melbourne top market
#5 AUSTRALIAN STORY ABC 808,000 viewers Melbourne top market
#6 FOUR CORNERS ABC 792,000 viewers Melbourne top market
#7 AUSTRALIA’S GOT TALENT Nine 785,000 viewers Sydney top market
#8 THE X-FILES TEN 774,000 viewers Melbourne top market
#9 7.30 ABC 768,000 viewers Sydney & Melbourne top markets
#10 THE FARMER WANTS A WIFE Nine 763,000 viewers Melbourne top market
Top Newscasts In Australia Monday
#1 SEVEN News/TodayTONIGHT Seven 1,095,000 viewers Melbourne top market
#2 SEVEN NEWS Seven 1,085,000 viewers #1 in Adelaide
#3 NINE NEWS 6:30 Nine 1,058,000 viewers #1 in Sydney & Melbourne
#4 NINE NEWS Nine 1,040,000 viewers #1 in Brisbane
#5 ABC NEWS ABC 857,000 viewers #1 in Perth
*MONDAY AUSTRALIAN OVERNIGHT TV RATINGS
*MONDAY AUSTRALIAN OVERNIGHT TV RATINGS
Seven finished #1 Tuesday in Australia with a 31.3% share of the available audience.
Nine finished #2 with a 25.1% share.
Ten finished #3 with a 20.1% share of the available audience.
ABC finished #4 with a 16.7% share.
SBS finished #5 Tuesday in Australia with a 6.8% share of the available audience.
Top Ten Non-News Programs In Australia Tuesday
#1 MY KITCHEN RULES Seven 1,533,000 viewers #1 in all markets
#2 A CURRENT AFFAIR Nine 928,000 viewers Melbourne top market
#3 HOME AND AWAY Seven 858,000 viewers Melbourne top market
#4 I’M A CELEBRITY…GET ME
OUT OF HERE! TEN 828,000 viewers Melbourne top market
#5 THE BIG BANG THEORY Nine 798,000 viewers Melbourne top market
#6 CATALYST-EV ABC 732,000 viewers Melbourne top market
#7 NCIS TEN 678,000 viewers Melbourne top market
#8 7.30 ABC 651,000 viewers Melbourne top market
#9 THE BIG BANG THEORY (R) Nine 643,000 viewers Melbourne top market
#10 THE PROJECT 7PM TEN 640,000 viewers Melbourne top market
Top Newscast In Australia Tuesday
#1 NINE NEWS Nine 1,093,000 viewers #1 in Melbourne
#2 NINE NEWS 6:30 Nine 1,079,000 viewers #1 in Sydney & Brisbane
#3 SEVEN NEWS Seven 1,061,000 viewers #1 in Adelaide & Perth
#4 SEVEN News/TodayTonight Seven 977,000 viewers Melbourne top market
#5 ABC NEWS ABC 794,000 viewers Melbourne top market
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