‘It’s All About Screens.’ This is the Daily Diary of Screens. On Tuesday, January 26, 2016,
CBS finished #1 broadcast network as ‘NCIS‘ was the top program.
In the UK, BBC One finished #1 as ‘Silent Witness‘ was the top program.
Nine finished #1 in Australia on Australia Day as ‘Nine News‘ was #1 newscast and ‘Twenty | 20 Australia vs India Game 1‘ was the top non-news program.
‘The Revenant‘ #1 box office in the U.S.
‘The Revenant‘ #1 at the International box office.
There are 3.734 Billion Unique Mobile 68% Social Ad Clicks Are Now Mobile. Users as of this quarter, account for a 51% worldwide penetration. Direct uploads of user videos to Facebook now exceed YouTube. Facebook has 1.59 billion monthly users. 88% of Twitter users are on mobile. An average of 500 million tweets are sent every day. The Google+1 button is hit 5 billion times per day. 80% of Internet users on Pinterest are female. LinkedIn has 347 million registered members. Weibo has 100 million daily users. 600 million users on Whatsapp. Facebook has 1.55 billion monthly active users. Netflix now has 75 million streaming subscribers. Cliptomize has 50,000 users and 70,000 clipbooks. WEDNESDAY AUSTRALIAN OVERNIGHT TV RATINGS (*SEE BELOW)
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
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For Tuesday, January 26, 2016 (Posted on January 27, 2016)
The Tiffany Network laid down a schedule of all reruns on Tuesday. But of course it was led off by the world’s most watched drama. Everyone can now guess the February Sweeps is coming. A complete schedule of reruns and it finishes #1 on Tuesday. Power.
8P ‘NCIS‘ rerun (‘Viral’) finished #1 on the evening with an average 11.886 million viewers and a 7.3/11.
9P ‘NCIS:New Orleans‘ rerun (‘Shadow Unit’) finished #1 in its time slot with an average 9.052 million viewers 5.6/9.
10P ‘Limitless‘ (‘Black Op’) rerun finished with an average 4.597 million viewers and a 3.0/5.
The Peacock Network threw down a schedule of brand new episodes and it could not compete with Tiffany.
8P ‘Hollywood Game Night‘ finished with an average 4.505 million viewers and a 3.2/5.
9P ‘Chicago Med‘ (‘Saints’) finished with an average 7.531 million viewers and a 5.1/8.
10P ‘Chicago Fire‘ (‘Not Everyone Makes It’) finished #1 in its time slot with an average 8.406 million viewers and 5.5/10.
NOTE: With the exception of NBC, every English speaking network’s top program on Tuesday began at 8P.
The Alphabet Network has a problem with continuity. As ‘The Muppets’ from another era buries the entire Tuesday schedule, Agent Carter had to dig out of the hole and the new program didn’t do a thing. From comedy to an antique to comic book drama to reality…what a concept. Pink slip, anyone?
8P ‘Fresh Off The Boat‘ finished #1 on the network Tuesday with an average 3.538 million viewers and a 2.4/4.
830P ‘The Muppets‘ finished with an average 2.179 million viewers and a 1.4/2.
9P ‘Marvel’s Agent Carter‘ (‘Better Angels’) finished with an average 2.899 million viewers and a 1.9/3.
10P ‘What Would You Do?‘ season premiere finished with an average 2.574 million viewers and a 1.9/3.
The Little Network That Couldn’t gave it a try on Tuesday and beat FOX…and with a rerun at 9P. Anytime ‘The Flash’ is in the house, The CW has a chance.
8P ‘The Flash‘ finished with an average 3.672 million viewers and a 2.6/4.
9P ‘D.C.’s Legends of Tomorrow‘ rerun finished with an average 1.698 million viewers and a 1.2/2.
The Animal Network of Broadcast ran an entire schedule of new programming took on Alphabet half-hour by half-hour but in the end finished dead last in English speaking broadcast networks on Tuesday. Murdoch’s Minions…head for the hills.
8P ‘New Girl‘ finished #1 on the network Tuesday with an average 2.875 million viewers and a 2.1/3.
830P ‘Grandfathered‘ dropped a bit and finished with an average 2.543 million viewers and a 1.9/3.
9P ‘Brooklyn Nine-Nine‘ finished with an average 2.325 million viewers and a 1.9/3.
930P ‘The Grinder‘ dropped a bit and finished wth an average 1.991 million viewers and a 1.5/2.
The #1 Hispanic Network in America won the Spanish speaking majority on Tuesday winning all time slots in prime time.
8P ‘Antes Muerta que Lichita‘ finished with a 1.1/2 HH rating.
9P ‘Pasión y Poder‘ finished as the #1 Hispanic program Tuesday with a 1.2/2 HH rating.
10P ‘El Hotel de los Secretos‘ won its time slot and finished with a 1.0/2 HH rating.
The Avis of Hispanic Networks in America finished poorly Tuesday losing each prime time hour.
8P ‘Celia‘ finished with an average 1.0/2 HH Rating.
9P ‘Eva, La Trailera‘ finished with an average 0.9/2 HH Rating.
10P ‘La Querida del Centauro‘ finished with an average 0.8/1 HH Rating.
1135P NBC’s ‘The Tonight Show Starring Jimmy Fallon’ finished with a 2.9/8 vs 2.1/5 (SD 2015)
1135P CBS’ ‘Late Show with Stephen Colbert’ finished with a 1.9/5 vs 2.4/6 (SD 2015 with Letterman)
1135P ABC’s ‘Jimmy Kimmel Live’ finished with a 1.7/4 vs 1.9/5 (SD 2015)
1235A NBC’s ‘Late Night with Seth Meyers’ finished with a 1.4/5 vs 0.9/3 (SD 2015 Rerun)
1235A ABC’s ‘Nightline’ finished with a 1.2/4 vs 1.2/4 (SD 2015)
1235A CBS’ ‘Late Late Show with James Corden’ rerun finished with a 1.0/3 vs 1.3/4 (SD 2015)
For The Record
CBS finished #1 Tuesday with an average 8.512 million viewers and a 5.2 rating/8 share vs 11.558 million (SD 2015).
NBC finished #2 with an average 6.814 million viewers and a 4.6/7 vs 3.099 million (SD 2015).
ABC finished #3 with an average 2.777 million viewers and a 1.9/3 vs 4.371 million (SD 2015).
The CW finished #4 with an average 2.685 million viewers and a 1.8/3 vs 3.061 million (SD 2015).
FOX finished #5 with an average 2.434 million viewers and a 1.8/3 vs 3.491 million (SD 2015).
UNI finished with an average million viewers and a 1.2/2.
TEL finished with an average million viewers and a 0.9/2.
English Speaking Broadcast Networks finished with an average 23.222 million viewers DOWN 2.358 million (-9.22%) vs 25.580 million SD 2015.
Today In Communication History
On this date in 1976, the TV series ‘Laverne and Shirley’ debuted on ABC. The show was cancelled in 1983.
NOTE: We have entered a new era in screen ratings. Nielsen is expanding its sample of TV viewers to include new homes with meters that record the channel being watched — but not the demographics of the people watching. That will be estimated using data modeling and an algorithm Nielsen has developed, and added to the current sample that does include people meters that measure demos. The Panel Expansion (NPX), in which 12,900 households have been added to the national sample, is at the center of this change. The household ratings in these homes are measured by meters on each television in the home, while the demographic ratings in these homes will be assigned by Nielsen using a statistical algorithm. This is the first time since 1987 that homes in the national sample are not equipped with PeopleMeters, which measure both the program viewed and the people watching it.
CBS Will Live Stream Super Bowl 50 & Ads To Connected Devices
Consumers will be able to view this year’s Super Bowl for the first time on devices that connect to their televisions such as Apple TV, Chromecast, Xbox One and Roku. National ads will be included in the live stream.
Will this be a blow to local television stations who count on their local advertising bonanza every couple of years? And, what does it mean to the long term picture of local TV audiences?
◉ 60% of consumers saying their positive opinion of a retailer would increase by offering mobilized coupons and offers that they could save to their mobile devices.
◉ It’s been long predicted by analysts and insiders that mobile is set to transform loyalty, and consumers agree. Data shows that making current loyalty programs smartphone-accessible can have a powerful, positive impact on consumer perceptions of loyalty programs – and the brand or retailer that offers it.
◉ Over three-quarters (77%) of smartphone users say receiving surprise points/ rewards, exclusive content, and special birthday/anniversary messaging would have a positive impact on their brand loyalty.
◉ Mobile advertising offers brands and retailers an excellent opportunity to reach consumers at any time and any place – all through their smartphones. While consumers are particular about the kinds of mobile ads they are willing to tap on, data shows strong consumer interest in mobile ads that link to mobile coupons.
If You Are Doing Business In China, Go Mobile
Despite widespread economic uncertainty in China, mobile ad spending is rising rapidly there, as marketers look to connect with the world’s largest mobile audience. Last year marked a key tipping point for marketers in China, as mobile ad spending surpassed desktop spending for the first time. A new eMarketer report, “China Mobile Advertising: Heady Growth amid Economic Uncertainty”, explores the trends in the space.
eMarketer estimates that outlays on mobile ads soared more than twofold in 2015 to reach $15.82 billion. Mobile made up 22.3% of total media ad spending in China—a higher level than in any other market worldwide. The sharp increase in mobile ad spending in China came amid slowing economic growth and an alarming slump on the stock market. Still, eMarketer predicts total mobile ad spending in China will climb 58.0% this year, and annual growth will expand by at least 20% through 2019. The increased spending on mobile is partly attributed to the continued growth of consumer spending in China, which accounted for 60% of GDP growth in H1 2015, according to a July 2015 Bloomberg article. eMarketer‘s estimate for mobile ad spending in China is considerably higher than other sources. Our 2016 estimate of $24.99 billion is almost 20% higher than the next largest estimate of $21.06 billion from Analysys International. The gap is even wider when compared with estimates from CyberZ, iResearch Consulting Group and others.
eMarketer’s estimates are based on an analysis of all available data, including estimates from third-party sources such as Analysys. For ad spending estimates, we tend to give more weight to reported financial results of publicly traded companies. For mobile ad spending in China, therefore, we rely heavily on the revenue data reported by such major players as Baidu and Alibaba.
In that light, eMarketer‘s estimates might be seen as conservative, given that we assign roughly three-quarters of the total mobile ad market to just five players. However, it is worth noting that our most recent China estimates were completed in September 2015. The full impact of China’s stock market downturn and its tumbling currency is difficult to assess. The recent economic temblors in China make it difficult to forecast mobile ad spending, but on balance the data argues for continued rapid growth.
Business Leaders Increase New Media Budgets, Not Legacy Media
Fifty-Six (56%) percent of business leaders are expecting to increase their marketing budgets this year, report Selligent and StrongView in newly-released survey data. Email appears to be a primary recipient of increased budgets, according to the StrongView report and a separate study from Campaigner. Six in ten respondents reported planning to increase their email marketing spending this year, the broadest consensus of the all the channels measured. Closely following were social media (56.3% increasing spend) and display advertising (55.9%), with mobile marketing spend also expected to climb for a slight majority (51.9%) of respondents. These are the for the most part more buoyant expectations than found in last year’s survey, in which only one channel (email) was slated for an increase by a majority of respondents.
Meanwhile, traditional channels fall lower on the spectrum again. Still, more than twice as many respondents plan to increase (26.8%) than decrease (11.5%) their direct mail spending. Research from MarketingCharts has found that US consumers, particularly Baby Boomers, ascribe strong purchase influence to direct mail. Respondents were also more likely to say they would increase (16.3%) than decrease (12.9%) their tradeshow and event budgets. Research has similarly shown that in-person events are particularly effective for B2B marketers. Finally, more respondents expect to decrease than increase their print and TV/radio advertising budgets, though fewer than half of respondents overall appear to advertising on radio and TV.
Email Priorities and Challenges
Returning to the Selligent and StrongView survey, a closer look at email marketing indicates that respondents are most likely to increase spending for the following email programs:
◉ Social media channel growth – 44.8%;
◉ Promotional (batch) – 43.1%; and
◉ Triggered/transactional programs – 39.7%.
Specific to lifecycle email marketing programs, the largest proportion of respondents plan increases for:
◉ Welcome (67.7%);
◉ Loyalty (60.6%); and
◉ Winback/re-engagement (56.8%).
Turning to email marketing challenges, the report indicates that the biggest challenge heading into 2016 is leveraging customer data from multiple channels and data sources, though many also say that improving segmentation and targeting will be a challenge. Of note, the biggest challenge to leveraging more data in email marketing programs is data cleanliness and quality, per respondents. A recent survey from Ascend2, noted improving list quality was cited as the most important goal of respondents’ list strategies. A recent survey from Phrasee found that data quality is considered to be the top element affecting email response rates.
Finally, respondents to the Campaigner survey indicate that earning new subscribers will be their biggest email marketing challenge this year, an interesting result given previously-released StrongView data showing that email marketers are far more focused on increasing subscriber engagement in the year ahead than they are on growing their lists.
Social Media News
Which Social Platforms Do Users Feel Are Best For Keeping Up With The News?
Facebook narrowly edges Twitter as the social platform that users believe is best for keeping up to date with news, sports or politics, per survey results from Ipsos. The study, commissioned by Pinterest, finds that users generally feel Pinterest is best for collecting project ideas, pursuing hobbies, expressing creativity and shopping, among others.
Facebook gets the nod for staying connected with, and communicating with, friends and family.
Twitter is second to Facebook in terms of keeping up with the news, it is the platform that users feel is best for keeping up-to-date with their favorite celebrities.
Facebook Doing Away With ‘Like’ Button
Facebook product chief Chris Cox says the social network’s iconic “like” button is a blunt tool that’s too crude for the kinds of communication that Facebook hopes to facilitate. The company is preparing to roll out a replacement called Reactions to let people respond with a range of positive and negative emoticons derived from users’ most common responses to shared content. The like button is the engine of Facebook and its most recognized symbol. A giant version of it adorns the entrance to the company’s campus in Menlo Park, Calif. Facebook’s 1.6 billion users click on it more than 6 billion times a day—more frequently than people conduct searches on Google—which affects billions of advertising dollars each quarter. In an article by Sarah Fisher in Bloomberg News (http://bloom.bg/1nPoCvD) stated ‘Changing the button is like Coca-Cola messing with its secret recipe.’ Yet, people like Coke. Real marketers hate the ‘Like’ button because it is not indicative of engagement.
SAG Awards Ready To Push Via Social
The Screen Actors Guild Awards are getting more social this year. TNT and TBS are working with People to expand digital and social media surrounding the 22nd annual event, which airs live on Saturday, January 30, from the Shrine Auditorium in LA. New are a live webcast of the red carpet preshow presented by People.com beginning at 6P, and behind-the-scenes coverage.
Box Office Weekend 22-24 January 2016 (Domestic)
#1 ‘The Revenant’ $16.0 Million
#2 ‘Star Wars’ $14.3 Million
#3 ‘Ride Along 2’ $13.0 Million
#4 ‘Dirty Grandpa’ $11.5 Million
#5 ‘The Boy’ $11.3 Million
#6 ‘The 5th Wave’ $10.7 Million
#7 ’13 Hours’ $ 9.8 Million
#8 ‘Daddy’s Home’ $ 5.3 Million
#9 ‘Norm Of The North’ $ 4.1 Million
#10 ‘The Big Short’ $ 3.5 Million
Box Office Weekend 22-24 January 2016 (International)
#1 ‘The Revenant’ $33,800,000
#2 ‘Star Wars’ $23,300,000
#3 ‘The 5th Wave’ $15,900,000
#4 ‘The Big Short’ $10,100,000
#5 ‘Creed’ $ 9,050,000
#6 ‘Hateful Eight’ $ 7,500,000
#7 ‘The Walk’ $ 6,700,000
#8 ‘Ride Along 2 $ 6,500,000
#9 ‘Boonie Bears III’ $ 6,000,000
#10 ‘Daddy’s Home’ $ 5,900,000
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Across The Pond
The Big One finished #1 Tuesday in the UK as ‘Silent Witness’ was the top program outside of soaps.
730P ‘EastEnders‘ finished with an average 6.7 million viewers and a 32% share.
8P ‘Holby City‘ finished with an average 4.2 million viewers and a 19% share.
9P ‘Silent Witness‘ finished with an average 6 million viewers and a 25% share.
The Independent One did not do well on Tuesday as ‘Saved’ didn’t and failed the network.
7P ‘Emmerdale‘ finished with an average 5.9 million viewers and a 29% share.
8P ‘Sugar Free Farm‘ finished with an average 3.0 million viewers and a 14% share.
9P ‘Saved‘ finale finished with an average 984,000 viewers and a 4% share.
The Little Two finished #3 Tuesday as the beginning of ‘Winterwatch’ was unveiled and a surprise at 9P.
8P ‘Winterwatch’ ratings not available.
9P ‘The Real Marigold Hotel‘ finished with an average 3.0 million viewers and a 13% share.
The Viacom Five came in fourth with another strong evening from the gang of big brother.
9P ‘Celebrity Big Brother: Live Eviction‘ finished with an average 2.3 million viewers and a 10% share.
The Big Four didn’t do that well considering that Donald Trump’s program only beat ‘Saved’.
9P ‘The Mad World of Donald Trump‘ finished with an average 1.3 million viewers and a 5% share.
Top Ten Australian Non-News Programs On Tuesday
#1 TWENTY/20–AUvsINDIA G1 Nine 1,319,000 viewers #1 in all markets. This peaked at a staggering 2.3 million.
#2 AUSTRALIAN OPEN–NIGHT 9 Seven 633,000 viewers Melbourne top market
#3 A CURRENT AFFAIR Nine 566,000 viewers Melbourne top market
#4 AUSTRALIAN OPEN–DAY 9 Seven 514,000 viewers Melbourne top market
#5 HOT SEAT Nine 484,000 viewers Melbourne top market
#6 FAMILY FEUD TEN 455,000 viewers Sydney top market
#7 THE PROJECT 7PM TEN 443,000 viewers Melbourne top market
#8 THE PROJECT 6.30PM TEN 374,000 viewers Melbourne top market
#9 7.30 ABC 361,000 viewers Sydney top market
#10 AUSTRALIA DAY 2016 LIVE TEN 356,000 viewers Sydney top market
Top Newscasts In Australia Tuesday
#1 NINE NEWS Nine 1,071,000 viewers #1 in Brisbane & Perth
#2 SEVEN NEWS Seven 970,000 viewers #1 in Melbourne & Adelaide
#3 SEVEN News/TodayTonight Seven 901,000 viewers Melbourne top market
#4 NINE NEWS 6:30 Nine 725,000 viewers #1 in Sydney
#5 ABC NEWS ABC 655,000 viewers Sydney top market
#6 TEN EYEWITNESS NEWS @5P TEN 482,000 viewers Sydney top market
*WEDNESDAY AUSTRALIAN OVERNIGHT TV RATINGS
*WEDNESDAY AUSTRALIAN OVERNGIHT TV RATINGS
Network Nine finished #1 Wednesday in Australia with a 28.4% share of the available audience.
Seven finished #2 Wednesday with a 28.0% share,
Ten finished #3 Wednesday with a 18.7% share of the available audience.
ABC finished #4 Wednesday with a 15.4% share.
SBS finished #5 Wednesday in Australia with a 9.7% share of the available audience.
Top Ten Non-News Programs In Australia Wednesday
#1 A CURRENT AFFAIR Nine 856,000 viewers #1 in Sydney & Brisbane
#2 2016 AustralianOpen–N10 Seven 711,000 viewers #1 in Melbourne & Adelaide
#3 RBT -EP2 Nine 702,000 viewers Melbourne top market
#4 RBT Nine 678,000 viewers Sydney top market
#5 7.30 SUMMER ABC 629,000 viewers #1 in Perth
#6 HOT SEAT Nine 603,000 viewers Melbourne top market
#7 THE PROJECT 7PM TEN 574,000 viewers Melbourne top market
#8 FAMILY FEUD TEN 525,000 viewers Melbourne top market
#9 RED 2 TEN 516,000 viewers Melbourne top market
#10 MODERN FAMILY WED (R) TEN 511,000 viewers Melbourne top market
Top Newscasts In Australia Wednesday
#1 NINE NEWS Nine 1,156,000 viewers #1 everywhere except Perth
#2 NINE NEWS 6:30 Nine 1,103,000 viewers Melbourne top market
#3 SEVEN NEWS Seven 978,000 viewers #1 in Perth
#4 SEVEN News/TodayTonight Seven 929,000 viewers Melbourne top market
#5 ABC NEWS ABC 850,000 viewers Melbourne top market
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The Necks – Kilt Maker