‘It’s All About Screens.’ This is the Daily Diary of Screens. On Monday, January 25, 2016,
CBS finished #1 broadcast network as ‘Scorpion‘ was the top program.
In the UK, ITV #1 Sunday as ‘Coronation Street‘ top program.
Seven finished #1 in Australia as ‘Nine News‘ was #1 newscast and ‘2016 Australian Open‘ was the top non-news program.
‘The Revenant‘ #1 box office in the U.S.
‘The Revenant‘ #1 at the International box office.
There are 3.734 Billion Unique Mobile 68% Social Ad Clicks Are Now Mobile. Users as of this quarter, account for a 51% worldwide penetration. Direct uploads of user videos to Facebook now exceed YouTube. 88% of Twitter users are on mobile. An average of 500 million tweets are sent every day. The Google+1 button is hit 5 billion times per day. 80% of Internet users on Pinterest are female. LinkedIn has 347 million registered members. Weibo has 100 million daily users. 600 million users on Whatsapp. Facebook has 1.55 billion monthly active users. Netflix now has 75 million streaming subscribers. Cliptomize has 50,000 users. TUESDAY AUSTRALIAN OVERNIGHT TV RATINGS (*SEE BELOW)
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Monday, January 25, 2016 (Posted on January 26, 2016)
CBS #1 Monday as ‘Scorpion’ is the top program with over 10 1/2 million viewers.
CBS
The Tiffany Network rolled out it regular network and topped the evening for the sixth primetime victory in the past eight days.
8P ‘Supergirl‘ finished wth an average 7.90 million viewers and a 4.8/7.
9P ‘Scorpion‘ finished #1 Monday with an average 10.69 million viewers and a 6.6/10.
10P ‘NCIS:Los Angeles‘ finished #1 in its time slot with an average 10.06 million viewers and a 6.5/10.
FOX
The Animal Network of Broadcast had a fresh new lineup with aliens and the devil leading the way.
8P ‘The X-Files‘ finished #1 in its time slot with an average 9.67 million viewers and a 6.2/9.
9P ‘Lucifer‘ series premiere finished with an average 7.16 million viewers and a 4.6/7.
ABC
The Alphabet Network has died as it has not come to terms with ‘Castle’ which was a powerful force at 10P. Get it back or lose.
8P ‘The Bachelor‘ finished with an average 7.73 million viewers and a 5.5/8.
10P ‘The Bachelor Live‘ finished with an average 3.93 million viewers and a 3.3/5.
NBC
The Peacock Network died on Monday as it has lost its Monday magic ever since ‘The Blacklist’ moved to another night and there is no reality device like ‘The Voice’ to solve its poor drama/comedy development process. Sarnoff Siti is in trouble on Mondays.
8P ‘Superstore‘ finished with an average 4.93 million viewers and a 3.1/5.
830P ‘Telenovela‘ finished with an average 3.29 million viewers and a 2.2/3.
9P ‘The Biggest Loser‘ finished with an average 3.64 million viewers and a 2.1/3.
Univision
The #1 Hispanic Network in America squeezed by Telemundo Monday after losing the 8P battle.
8P ‘Antes Muerta Que Lichita‘ finished with an average 1.889 million viewers and a 1.1/2.
9P ‘Pasion y Poder‘ finished with an average 2.220 million viewers and a 1.1/2.
10P ‘El Hotel de Los Secretos‘ series premiere finished with an average 2.247 million viewers and a 1.1/2.
Telemundo
The Avis of Hispanic Networks finished just behind Univision while ‘Bajo el Mismo Cielo’ was the top at 9P.
8P ‘Celia‘ finished with an average 1.1/2 HH rating.
9P ‘Bajo el Mismo Cielo‘ finished with an average 1.2/2 HH rating.
10P ‘La Querida del Centauro‘ finished with an average 0.9/2 HH rating.
The CW
The Little Network That Couldn’t didn’t, not even with an award winning lead off program. It will have trouble finishing in the top 15 for the evening, including cable.
8P ‘Crazy Ex-Girlfriend‘ finished with an average 926,000 viewers and a 0.7/1
9P ‘Jane The Virgin‘ finished with an average 986,000 viewers and a 0.8/1.
For The Record
CBS finished #1 Monday with an average 9.499 million viewers and a 5.9 rating/9 share.
FOX finished #2 with an average 8.423 million viewers and a 5.4/8.
ABC finished #3 with an average 4.201 million viewers and a 4.6/7.
USA finished #4 and the #1 cable network with an average 4.098 million viewers.
NBC finished #5 with an average 3.776 million viewers and a 2.3/4.
FOXNC finished #6 with an average 2.509 million viewers.
CNN finished #7 with an average 2.475 million viewers.
VH1 finished #8 with an average 2.243 million viewers.
UNI finished #9 with an average 2.119 million viewers and a 1.1/2.
TEL finished #10 with an average 3.003 million viewers and a 1.1/2.
DISCovery finished #11 with an average 1.866 million viewers.
HGTV finished #12 with an average 1.704 million viewers.
ESPN finished #13 with an average 1.502 million viewers.
FOOD channel finished #14 with an average 1.357 million viewers.
ADSM finished #15 with an average 1.247 million viewers.
TBS finished #16 with an average 967,666 viewers.
The CW finished #17 with an average 956,000 viewers and a 0.8/1.
For The Record on
Monday, Broadcast networks (English speaking) finished with an average 25.987 million viewers in prime time or 46.40%.
Cable Television networks (top 150 programs) finished with an average 30.020 million viewers in prime time or 53.6%.
Today In Communication History
On this date in 1984, CBS television debuted Mickey Spillane’s ‘Mike Hammer’ starring Stacy Keatch.
NOTE: We have entered a new era in screen ratings. Nielsen is expanding its sample of TV viewers to include new homes with meters that record the channel being watched — but not the demographics of the people watching. That will be estimated using data modeling and an algorithm Nielsen has developed, and added to the current sample that does include people meters that measure demos. The Panel Expansion (NPX), in which 12,900 households have been added to the national sample, is at the center of this change. The household ratings in these homes are measured by meters on each television in the home, while the demographic ratings in these homes will be assigned by Nielsen using a statistical algorithm. This is the first time since 1987 that homes in the national sample are not equipped with PeopleMeters, which measure both the program viewed and the people watching it.
Quote of the Day
‘It’s imperative that brands acknowledge that the purchase journey is driven by the customer’.
Kevin Lindsay, Adobe‘s director of product marketing
Research Notes
Business Leaders Increase New Media Budgets, Not Legacy Media
Fifty-Six (56%) percent of business leaders are expecting to increase their marketing budgets this year, report Selligent and StrongView in newly-released survey data. Email appears to be a primary recipient of increased budgets, according to the StrongView report and a separate study from Campaigner. Six in ten respondents reported planning to increase their email marketing spending this year, the broadest consensus of the all the channels measured. Closely following were social media (56.3% increasing spend) and display advertising (55.9%), with mobile marketing spend also expected to climb for a slight majority (51.9%) of respondents. These are the for the most part more buoyant expectations than found in last year’s survey, in which only one channel (email) was slated for an increase by a majority of respondents.
Meanwhile, traditional channels fall lower on the spectrum again. Still, more than twice as many respondents plan to increase (26.8%) than decrease (11.5%) their direct mail spending. Research from MarketingCharts has found that US consumers, particularly Baby Boomers, ascribe strong purchase influence to direct mail. Respondents were also more likely to say they would increase (16.3%) than decrease (12.9%) their tradeshow and event budgets. Research has similarly shown that in-person events are particularly effective for B2B marketers. Finally, more respondents expect to decrease than increase their print and TV/radio advertising budgets, though fewer than half of respondents overall appear to advertising on radio and TV.
Email Priorities and Challenges
Returning to the Selligent and StrongView survey, a closer look at email marketing indicates that respondents are most likely to increase spending for the following email programs:
◉ Social media channel growth – 44.8%;
◉ Promotional (batch) – 43.1%; and
◉ Triggered/transactional programs – 39.7%.
Specific to lifecycle email marketing programs, the largest proportion of respondents plan increases for:
◉ Welcome (67.7%);
◉ Loyalty (60.6%); and
◉ Winback/re-engagement (56.8%).
Turning to email marketing challenges, the report indicates that the biggest challenge heading into 2016 is leveraging customer data from multiple channels and data sources, though many also say that improving segmentation and targeting will be a challenge. Of note, the biggest challenge to leveraging more data in email marketing programs is data cleanliness and quality, per respondents. A recent survey from Ascend2, noted improving list quality was cited as the most important goal of respondents’ list strategies. A recent survey from Phrasee found that data quality is considered to be the top element affecting email response rates.
Finally, respondents to the Campaigner survey indicate that earning new subscribers will be their biggest email marketing challenge this year, an interesting result given previously-released StrongView data showing that email marketers are far more focused on increasing subscriber engagement in the year ahead than they are on growing their lists.
Social Media News
SAG Awards Ready To Push Via Social
The Screen Actors Guild Awards are getting more social this year. TNT and TBS are working with People to expand digital and social media surrounding the 22nd annual event, which airs live on Saturday, January 30, from the Shrine Auditorium in LA. New are a live webcast of the red carpet preshow presented by People.com beginning at 6P, and behind-the-scenes coverage.
Cinema News
Box Office Weekend 22-24 January 2016 (Domestic)
#1 ‘The Revenant’ $16.0 Million
#2 ‘Star Wars’ $14.3 Million
#3 ‘Ride Along 2’ $13.0 Million
#4 ‘Dirty Grandpa’ $11.5 Million
#5 ‘The Boy’ $11.3 Million
#6 ‘The 5th Wave’ $10.7 Million
#7 ’13 Hours’ $ 9.8 Million
#8 ‘Daddy’s Home’ $ 5.3 Million
#9 ‘Norm Of The North’ $ 4.1 Million
#10 ‘The Big Short’ $ 3.5 Million
Box Office Weekend 22-24 January 2016 (International)
#1 ‘The Revenant’ $33,800,000
#2 ‘Star Wars’ $23,300,000
#3 ‘The 5th Wave’ $15,900,000
#4 ‘The Big Short’ $10,100,000
#5 ‘Creed’ $ 9,050,000
#6 ‘Hateful Eight’ $ 7,500,000
#7 ‘The Walk’ $ 6,700,000
#8 ‘Ride Along 2 $ 6,500,000
#9 ‘Boonie Bears III’ $ 6,000,000
#10 ‘Daddy’s Home’ $ 5,900,000
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Across The Pond
ITV #1 on Soapy Monday as ‘Coronation Street’ is the top program with over 7 million viewers.
ITV
The Independent One finished on top with Soapy Monday as Corrie topped all.
7P ‘Emmerdale‘ finished #4 with an average 6.5 million viewers and a 32% share.
730P ‘Coronation Street‘ finished #1 Monday with an average 7.7 million viewers and a 35% share.
8P ‘Griff’s Great Britain‘ finished with an average 3.2 million viewers and a 14% share.
830P ‘Coronation Street‘ finished #2 with an average 7.1 million viewers and a 32% share.
9P ‘Benidorm‘ finished with an average 4.0 million viewers and an 18% share.
BBC One
The Big One didn’t have the soapy fire power of the Indy One, but it did have Bobby Bloody Beale.
8P ‘EastEnders‘ finished #3 with an average 7.0 million viewers and a 31% share.
830P ‘Panorama-Putin’s Secret Riches‘ finished with an average 2.9 million viewers and a 13% share.
9P ‘Silent Witness‘ finished with an average 5.7 million viewers and a 25% share.
BBC Two
The Little Two battled in the middle on Monday as it had Mary to pull them up.
8P ‘University Challenge‘ finished with an average 3.1 million viewers and a 14% share.
830P ‘Mary Berry’s Foolproof Cooking‘ series premiere finished with an average 2.9 million viewers and a 13% share.
9P ‘Immortal Egypt with Joann Fletcher‘ finished with an average 1.1 million viewers and a 5% share.
Channel 5
The Viacom Five had the big reality show of this season as it finished #3 at 9P.
9P ‘Celebrity Big Brother‘ finished with an average 2.2 million viewers and a 10% share.
Channel 4
The Big Four didn’t do so well on Monday.
8P ‘How to Lose Weight Well‘ finished with an average 1.4 million viewers and a 6% share.
9P ‘The Undateables: Holiday Romance‘ finished with an average 1.4 million viewers and a 6% share.
Down Under
Seven finished #1 Monday in Australia with a 34.8% share of the available audience.
Network Nine finished #2 with a 24.8% share.
Ten finished #3 Monday with a 19.4% share of the available audience.
ABC finished #4 with a 14.6% share.
SBS finished #5 Monday with a 6.3% share of the available audience.
Top Ten Non-News Programs In Australia Monday
#1 2016 AUSTRALIAN OPEN Seven 1,017,000 viewers #1 in Melbourne, Brisbane & Adelaide
#2 A CURRENT AFFAIR Nine 881,000 viewers #1 in Sydney & Perth
#3 2016 AUSTRALIAN OPEN–N8 Seven 828,000 viewers Melbourne top market
#4 HOT SEAT Nine 561,000 viewers Sydney top market
#5 READY FOR TAKEOFF (R) Nine 523,000 viewers Sydney top market
#6 BestExoticMarigoldHotel TEN 516,000 viewers Melbourne top market
#7 AUSTRALIAN OF THE YEAR ABC 487,000 viewers Sydney top market
#8 FAMILY FEUD Network TEN 472,000 viewers Sydney top market
#9 THE PROJECT 7PM Network TEN 448,000 viewers Sydney top market
#10 AUSTRALIAN OPEN–N8LATE Seven 407,000 viewers Melbourne top market
Top Newscasts In Australia Monday
#1 NINE NEWS 6:30 Nine 1,055,000 viewers #1 Sydney, Melbourne & Brisbane
#2 NINE NEWS Nine 1,050,000 viewers Melbourne top market
#3 SEVEN NEWS Seven 936,000 viewers #1 in Adelaide & Perth
#4 SEVEN News/TodayTonight Seven 852,000 viewers Melbourne top market
#5 ABC NEWS ABC 673,000 viewers Sydney top market
#6 TEN EYEWITNESS NEWS @5P TEN 453,000 viewers Melbourne top market
*TUESDAY (Australia Day) AUSTRALIAN OVERNIGHT TV RATINGS
*TUESDAY (Australia Day) AUSTRALIAN OVERNIGHT TV RATINGS
Nine #1 Tuesday, Australia Day, in Australia as ‘Nine News’ & ‘Twenty / 20 Australia vs India Game 1’ top programs
Top Ten Australian Non-News Programs On Tuesday
#1 TWENTY/20–AUvsINDIA G1 Nine 1,319,000 viewers #1 in all markets. This peaked at a staggering 2.3 million.
#2 AUSTRALIAN OPEN–NIGHT 9 Seven 633,000 viewers Melbourne top market
#3 A CURRENT AFFAIR Nine 566,000 viewers Melbourne top market
#4 AUSTRALIAN OPEN–DAY 9 Seven 514,000 viewers Melbourne top market
#5 HOT SEAT Nine 484,000 viewers Melbourne top market
#6 FAMILY FEUD TEN 455,000 viewers Sydney top market
#7 THE PROJECT 7PM TEN 443,000 viewers Melbourne top market
#8 THE PROJECT 6.30PM TEN 374,000 viewers Melbourne top market
#9 7.30 ABC 361,000 viewers Sydney top market
#10 AUSTRALIA DAY 2016 LIVE TEN 356,000 viewers Sydney top market
Top Newscasts In Australia Tuesday
#1 NINE NEWS Nine 1,071,000 viewers #1 in Brisbane & Perth
#2 SEVEN NEWS Seven 970,000 viewers #1 in Melbourne & Adelaide
#3 SEVEN News/TodayTonight Seven 901,000 viewers Melbourne top market
#4 NINE NEWS 6:30 Nine 725,000 viewers #1 in Sydney
#5 ABC NEWS ABC 655,000 viewers Sydney top market
#6 TEN EYEWITNESS NEWS @5P TEN 482,000 viewers Sydney top market
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