‘It’s All About Screens.’ This is the Daily Diary of Screens. On Sunday, January 17, 2016, CBS finished #1 broadcast network as ‘AFC Playoffs Broncos vs Steelers‘ was the top program. In the UK, ‘BBC One‘ finished as the #1 network as ‘Call The Midwife‘ season premiere was the top program Nine finished #1 in Australia as ‘Nine News Sunday‘ was #1 newscast and ‘One Day Cricket:Australia vs India was the top non-news program. ‘Ride Along 2‘ #1 box office in the U.S. ‘Star Wars’ #1 International. There are 3.734 Billion Unique Mobile 68% Social Ad Clicks Are Now Mobile. Users as of this quarter, account for a 51% worldwide penetration. Direct uploads of user videos to Facebook now exceed YouTube. 88% of Twitter users are on mobile. The Google+1 button is hit 5 billion times per day. 80% of Internet users on Pinterest are female. LinkedIn has 347 million registered members. Weibo has 100 million daily users. 600 million users on Whatsapp. MONDAY AUSTRALIAN OVERNIGHT TV RATINGS (*SEE BELOW)
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
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For Sunday, January 17, 2016 (Posted on January 18, 2016)
7P ‘AFC Divisional Playoffs‘ featuring the Denver Broncos defeating the Pittsburgh Steelers finished #1 with an average 40.606 million viewers and a 29.7 rating and a massive 46% share of the available audience.
8P ‘60 Minutes‘ finished with an average 20.272 million viewers and a 14.6/23.
9P ‘Madam Secretary‘ finished with an average 11.340 million viewers and an 8.0/12.
10P ‘The Good Wife‘ finished with an average 8.091 million viewers and a 6.1/10.
7P ‘Dateline‘ finished with an average 5.770 million viewers and a 3.5/6.
9P ‘2016 Democratic Presidential Candidate Debate‘ finished with an average 8.764 million viewers and a 7.1/11.
9P ‘Downton Abbey‘ finished with an average 8.000 million viewers.
10P ‘Mercy Street‘ premiere finished with an average 3.300 million viewers.
7P ‘The Simpsons‘ rerun finished with an average 1.965 million viewers and a 1.4/2.
730P ‘Bob’s Burgers’ rerun finished with an average 2.276 million viewers and a 1.5/2.
8P ‘The Simpsons‘ finished with an average 4.000 million viewers and a 2.4/4.
830P ‘Cooper Barrett’s Guide To Surviving Life‘ finished with an average 2.546 million viewers and a 1.5/2.
9P ‘Family Guy‘ finished with an average 3.399 million viewers and a 2.2/3.
930P ‘Bordertown‘ finished with an average 2.569 million viewers and a 1.5/2.
7P ‘America’s Funniest Home Videos‘ finished with an average 4.744 million viewers and a 2.6/4.
8P ‘Galavant‘ finished with an average 2.316 million viewers and a 1.4/2.
9P ‘Quantico‘ rerun finished with an average 1.339 million viewers and an 0.8/1.
10P ‘Quantico‘ rerun finished with an average 1.532 million viewers and a 0.9/1.
For The Record
CBS finished #1 Sunday with an average 20.077 million viewers and a 14.3/22.
NBC finished #2 with an average 7.219 million viewers and a 5.3/8.
FOX finished #3 with an average 2.793 million viewers and a 1.7/3.
ABC finished #4 with an average 2.483 million viewers and a 1.4/2.
Today In Communication History
On this date in 1976, the Pittsburgh Steelers beat the Dallas Cowboys 21-17 in Super Bowl X. The CBS telecast was viewed by an estimated 80 million people.
NOTE: We have entered a new era in screen ratings. Nielsen is expanding its sample of TV viewers to include new homes with meters that record the channel being watched — but not the demographics of the people watching. That will be estimated using data modeling and an algorithm Nielsen has developed, and added to the current sample that does include people meters that measure demos. The Panel Expansion (NPX), in which 12,900 households have been added to the national sample, is at the center of this change. The household ratings in these homes are measured by meters on each television in the home, while the demographic ratings in these homes will be assigned by Nielsen using a statistical algorithm. This is the first time since 1987 that homes in the national sample are not equipped with PeopleMeters, which measure both the program viewed and the people watching it.
Millennial Segments Shop Differently
Digital shopping is standard procedure across the millennial age bracket. But there are some differences in how the younger and older consumers go about things, online and offline, as explored in a new eMarketer report “US Millennials at Key Life Stages: How Younger and Older Segments Differ and Converge.”
The obvious disparity between older and younger millennial shoppers is that the older ones spend more. According to Bureau of Labor Statistics data covering 2014, households headed by 25- to 34-year-olds spent an average of $49,547. Households headed by someone under 25 averaged $32,179. (For total households, the figure was $53,495.) The younger consumers spent less than the older ones in categories as varied as furniture ($304 vs. $426), healthcare ($1,103 vs. $2,659), pets ($158 vs. $441) and entertainment ($1,319 vs. $2,418).
Tight finances hold millennials back from spending freely. In the to Ipsos and to Navient poll, 51% said they worry about paying all their monthly bills. Many also carry debt—not just college loans, but other debt, too. So they are alert to tradeoffs between buying what they want and being overextended.
The value equation for millennials is not confined to dollars and cents. In a March 2015 poll by to Cone Communications, 92% of 18- to 24-year-olds and 91% of those 25 to 34 (vs. 85% of total respondents) said they are likely to switch to a brand associated with a good cause. This reflects a belief “that people can solve things in working with brands and not against them,” said Raphael Bemporad, founding partner and chief strategy officer at branding agency BBMG.
eMarketer sees scant difference in the proportion of younger vs. older millennials who are digital buyers. As of 2015, 73.2% of the 18-to-24 cohort and 71.6% of those 25 to 34 were estimated to have made at least one purchase by digital means during the calendar year.
Other studies also show younger and older millennials with a similar propensity to be digital shoppers. In October 2015 polling by the to National Retail Federation (NRF), 54.8% of respondents ages 18 to 24 planned to include online purchases in their holiday shopping, as did 56.7% of those 25 to 34. A July 2015 survey by A.T. Kearney identified about one-third of younger and older millennials as digital grocery buyers.
In addition, in an era where consumers check their smartphones 150 times a day, 87% of millennials admit that they have their smartphone at their side all the time. Being MOBILENow™, brands can reach this important audience 24/7.
Point is, marketing to consumers with messages that target people based on what they’re currently doing on their smartphones is of maximum importance. In targeting younger consumers, now more than ever, intent is more important than identity and demographics, and immediacy is more important than brand loyalty.
Mobile Critical To Retail
Mobile’s importance to retail has become undeniable. In 2014, 57% of retailers worldwide surveyed by Payvision experienced major growth in mcommerce sales. Among the total, 33% strongly agreed that growth was significant—already a sizeable share. By 2015 the evidence in favor of mcommerce was overwhelming. Nearly half of respondents were in the “strongly agree” group, with an additional 34% agreeing more generally.
Box Office Weekend 15-17 January 2016 (Domestic)
#1 ‘Ride Along 2’ $39.50 million
#2 ‘The Revenant’ $29.50 million
#3 ‘Star Wars’ $25.12 million
#4 ’13 Hours’ $16.00 million
#5 ‘Daddy’s Home’ $ 9.30 million
#6 ‘Norm of the North’ $ 6.68 million
#7 ‘The Forest’ $ 5.79 million
#8 ‘The Big Short’ $ 5.20 million
#9 ‘Sisters’ $ 4.42 million
#10 ‘The Hateful Eight’ $ 3.45 million
Box Office Weekend 15-17 January 2016 (International)
#1 ‘Star Wars’ $47,300,000
#2 ‘The Revenant’ $31,500,000
#3 ‘Boonie Bears III’ $16,000,000
#4 ‘Creed’ $14,200,000
#5 ‘Royal Treasure’ $11,500,000
#6 ‘Last Witch Hunter’ $ 9,300,000
#7 ‘The 5th Wave’ $ 8,200,000
#8 ‘Daddy’s Home’ $ 7,800,000
#9T ‘The Hateful Eight’ $ 7,500,000
#9T ‘The Peanuts Movie $ 7,500,000
Across The Pond
630P ‘Countryfile‘ finished with an average 7.5 million viewers and a 34% share.
7P ‘Call The Midwife‘ season premiere finished #1 with an average 8.0 million viewers and a 32% share.
9P ‘War & Peace‘ finished with an average 5.1 million viewers and a 22% share.
8P ‘Endeavour‘ finished with an average 4.0 million viewers and a 17% share.
9P ‘Celebrity Big Brother‘ finished with an average 2.0 million viewers and a 9% share.
Nine finished #1 Sunday in Australia with a huge 36.8% share of the available audience.
Seven finished #2 Sunday with a 22.4% share.
ABC finished #3 with an 18.2% share.
Ten finished #4 on Sunday wth a 14.7% share.
SBS finished #5 on Sunday in Australia with an 8.0% share of the available audience.
Top Ten Non-News Programs In Australia Sunday
#1 1DayCRICKETAUvsINDIA S2 Nine 1,392,000 viewers #1 in all markets
#2 1DayCRICKETAUvsINDIA S1 Nine 958,000 viewers Melbourne top market
#3 BORDER SECURITY: INTNL Seven 734,000 viewers Sydney top market
#4 VERA ABC 700,000 viewers Sydney top market
#5 MOTORWAY PATROL Network Seven 579,000 viewers Melbourne top market
#6 FORCE–BEHIND THE LINE Seven 577,000 viewers Melbourne top market
#7 GRAND DESIGNS (R) ABC 500,000 viewers Sydney top market
#8 GREASE Seven 422,000 viewers Sydney top market
#9 TAKEN (R) TEN 371,000 viewers Melbourne top market
#10 IceAge:CONTINENTAL DRFT TEN 359,000 viewers Melbourne top market
Top Newscasts In Australia Sunday
#1 NINE NEWS SUNDAY Nine 1,379,000 viewers #1 in all markets
#2 SEVEN NEWS – SUN Seven 1,054,000 viewers Melbourne top market
#3 ABC NEWS SUNDAY ABC 766,000 viewers Melbourne top market
*MONDAY AUSTRALIAN OVERNIGHT TV RATINGS
*MONDAY AUSTRALIAN OVERNIGHT TV RATINGS
Network Nine finished #1 Monday In Australia with a 26.0% share of the available audience
Ten finished #2 with 25.3% share.
Seven finished #3 with a 24.6% share of the available audience.
ABC finished #4 with a 18.3% share.
SBS finished #5 in Australia on Monday with a 5.8% share of the available audience.
Top Ten Non-Newscast Programs In Australia Monday
#1 A CURRENT AFFAIR Nine 902,000 viewers #1 in Sydney
#2 CRICKET:BigBashGM32Ses2 TEN 825,000 viewers #1 in Melbourne & Adelaide
#3 BACK ROADS ABC 808,000 viewers #1 in Brisbane & Perth
#4 CRICKET:BigBashGM32Ses1 TEN 764,000 viewers Melbourne top market
#5 7.30 SUMMER ABC 707,000 viewers Melbourne top market
#6 NEW TRICKS (R) ABC 688,000 viewers Sydney top market
#7 2016 AUSTRALIAN OPEN–1 Seven 644,000 viewers Melbourne top market
#8 THE PROJECT 7PM TEN 611,000 viewers Melbourne top market
#9 TO CATCH A SMUGGLER Nine 566,000 viewers Melbourne top market
#10 HOT SEAT Nine 526,000 viewers Melbourne top market
Top Newscast In Australia Monday
#1 NINE NEWS Nine 1,157,000 viewers #1 in Melbourne & Brisbane
#2 NINE NEWS 6:30 Nine 1,141,000 viewers #1 in Sydney
#3 SEVEN NEWS Seven 945,000 viewers #1 in Perth
#4 SEVEN News/TodayTonight Seven 842,000 viewers #1 in Adelaide
#5 ABC NEWS ABC 789,000 viewers Melbourne top market
#6 TEN EYEWITNESS NEWS @5P TEN 536,000 viewers Melbourne top market
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Jimmy Smith ‘Live in ’69