CBS #1 Tuesday in the U.S. BBC One #1 in the UK. Nine #1 in Australia.

'2016 State of the Uniion Address To Congress' brought in 18.1 million viewers on broadcast networks and an additional 9.486 million on cable networks. For the complete address, go to:

‘2016 State of the Uniion Address To Congress’ brought in 18.1 million viewers on broadcast networks. For the complete address, go to:

‘It’s All About Screens.’ This is the Daily Diary of Screens. On Tuesday, January 12, 2016, finished #1 broadcast network as ‘NCIS‘ was the top program. BBC One finished #1 in the UK as ‘Silent Witness‘ was the top program. Nine finished #1 as ‘Nine News‘ was #1 newscast and ‘Cricket: ONE DAY-AUvsINDIA Session 2 was the top non-news program. ‘Star Wars‘ #1 box office in the U.S. & Internationally, again. There are 3.734 Billion Unique Mobile 68% Social Ad Clicks Are Now Mobile. Users as of this quarter, account for a 51% worldwide penetration. Direct uploads of user videos to Facebook now exceed YouTube. 88% of Twitter users are on mobile. The Google+1 button is hit 5 billion times per day. 80% of Internet users on Pinterest are female. LinkedIn has 347 million registered members. Weibo has 100 million daily users. 600 million users on Whatsapp. WEDNESDAY AUSTRALIAN TV OVERNIGHT RATINGS (*SEE BELOW)

Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.

The Home Of #dailydiaryofscreens

For Tuesday, January 12, 2016 (Posted on January 13, 2016)

CBS #1 Tuesday as 'NCIS' was the #1 single program on a single network with over 10 million viewers.

CBS #1 Tuesday as ‘NCIS’ was the #1 single program on a single network with 10.75 million viewers.


8P ‘NCIS‘ rerun finished as the #1 program Tuesday with an average 10.73 million viewers and a 6.5/10.
9P ‘2016 State of the Union Address To Congress‘ finished with an average 6.90 million viewers and a 4.6/7.
930P ‘2016 State of the Union Address To Congress‘ finished with an average 6.41 million viewers and a 4.6/7.
10P ‘2016 State of the Union Address To Congress‘ finished with an average 5.68 million viewers and a 5.1/8.
1030P ‘Mike & Molly‘ finished with an average 3.52 million viewers and a 2.7/5.


8P ‘Hollywood Game Night‘ finished with an average 4.62 million viewers and a 3.1/5.
9P ‘2016 State of the Union Address To Congress‘ finished with an average 5.60 million viewers and a 4.7/7.
930P ‘2016 State of the Union Address To Congress‘ finished with an average 5.85 million viewers and a 4.9.7.
10P ‘2016 State of the Union Address To Congress‘ finished with an average 5.42 million viewers and a 4.3/7.
1030P ‘2016 State of the Union Address To Congress Analysis‘ finished with an average 4.07 million viewers and a 3.2/5.


8P ‘Fresh Off The Boat‘ finished with an average 3.70 million viewers and a 2.4/4.
830P ‘The Muppets‘ finished with an average 2.39 million viewers and a 1.6/2.
9P ‘2016 State of the Union Address To Congress‘ finished with an 4.09 average million viewers and a 3.5/5.
930P ‘2016 State of the Union Address To Congress‘ finished with an 4.37 average million viewers and a 3.8/6.
10P ‘2016 State of the Union Address To Congress‘ finished with an 4.96 average million viewers and a 4.7/7.
1030P ‘The Goldbergs‘ rerun finished with an average 2.42 million viewers and a 2.7/5.


8P ‘New Girl‘ finished with an average 3.32 million viewers and a 2.5/4.
830P ‘Grandfathered‘ finished with an average 2.71 million viewers and a 2.1/3.
9P ‘2016 State of the Union Address To Congress‘ finished with an average 1.90 million viewers and a 1.6/3.
930P ‘2016 State of the Union Address To Congress‘ finished with an average 2.12 million viewers and a 1.8/3.

The CW

8P ‘Madtv 20th Anniversary Reunion‘ finished with an average 1.65 million viewers and a 1.3/2.
9P ‘iZombie‘ finished with an average 1.23 million viewers and a 0.8/1.

For The Record

CBS finished #1 Tuesday with an average 7.33 million viewers and a 4.9 rating/8 share.
NBC finished #2 with an average 5.03 million viewers and a 3.9/6.
FOXNC finished #3 with an average 3.501 million viewers.
ABC finished #4 with an average 3.50 million viewers and a 2.8/4.
FOX finished #5 with an average 2.51 million viewers and a 2.0/3.
UNI finished #6 with an average 2.101 million viewers and a 1.1/2.
The CW finished with an average 1.43 million viewers and a 1.1/2.
TEL finished with an average 1.30 million viewers and a 1.0/2.

For the 2016 State of the Union Address to Congress, @ 930P, the following networks ratings were:

CBS delivered 6.41 million viewers
NBC delivered 5.85 million viewers
ABC delivered 4.37 million viewers
CNN delivered 3.489 million viewers
FOXNC delivered 3.472 million viewers
MSNBC delivered 2.525 million viewers
FOX delivered 2.12 million viewers

Some notable Twitter data from last night’s ‘State of the Union Address’, courtesy of analytics company Amobee Brand Intelligence:
► There were 3,018,771 Tweets specifically mentioning The State of The Union address between 8P-11P (ET) on January 12, 2015. That included 2,923,335 Tweets around the hashtag #SOTU; 45,873 Tweets around the phrase State of the Union Address; and 34,299 Tweets around the hashtag #StateofTheUnion.
► Barack Obama’s speech was widely seen as a rebuke of Donald Trump-style rhetoric. There were 122,211 Tweets mentioning Donald Trump or Trump related hashtags between 8pm-11pm Eastern Time on January 12; which was 303% more Tweets than Bernie Sanders got in the same time period, the presidential candidate with the next most Tweets. In the same three hours, Ted Cruz generated 28,296 Tweets; Hillary Clinton came up in 12,933 Tweets; and Jeb Bush came up in 12,294 Tweets.
► Twitter sentiment for Donald Trump during the address was 19% Positive, 62% Neutral, and 19% Negative.
Methodology: Digital content engagement is a measure of what people are seeing, reading, interacting and engaging with on over 600,000 sites on mobile, video, web and social.

Today In Communication History

On this date in 1998, NBC agreed to pay almost $13 million for each episode of the TV show ‘E.R.’. It was the highest amount ever paid for a TV show. It ran from September 19, 1994, to April 2, 2009. It won 23 Primetime Emmy Awards, including the 1996 Outstanding Drama Series award, and received 124 Emmy nominations, which makes it the most nominated drama program in history. ‘ER’ won 116 awards in total, including the Peabody Award, while the cast earned four Screen Actors Guild Awards for Outstanding Ensemble Performance in a Drama Series. The original starring cast consisted of Anthony Edwards as Dr. Mark Greene, George Clooney as Dr. Doug Ross, Sherry Stringfield as Dr. Susan Lewis, Noah Wyle as medical student John Carter, and Eriq La Salle as Dr. Peter Benton. As the series continued, some key changes were made: Nurse Carol Hathaway, played by Julianna Margulies, who attempts suicide in the original pilot script, was made into a regular cast member.

NOTE: We have entered a new era in screen ratings. Nielsen is expanding its sample of TV viewers to include new homes with meters that record the channel being watched — but not the demographics of the people watching. That will be estimated using data modeling and an algorithm Nielsen has developed, and added to the current sample that does include people meters that measure demos. The Panel Expansion (NPX), in which 12,900 households have been added to the national sample, is at the center of this change. The household ratings in these homes are measured by meters on each television in the home, while the demographic ratings in these homes will be assigned by Nielsen using a statistical algorithm. This is the first time since 1987 that homes in the national sample are not equipped with PeopleMeters, which measure both the program viewed and the people watching it.

Marketing Research
Migrating Millennials Will Change The Retail Landscape
By the year 2020, the retail and manufacturer landscape will undoubtedly change. But despite the myriad ways trends could shift, one thing will become increasingly salient for retailers: They need to pay attention to Millennials. That is because not only does this generation now account for about one-quarter of the U.S. population, its buying power will grow as these consumers get older. So as members of this group mature into a main consumer group, retailers and manufacturers alike will need to account for their needs, buying preferences, changing geographic locations and increasing spending power. Nielsen projects that U.S. consumer spending will hit $5.7 billion by 2020 in retail and on-premise eating and drinking locations. That’s a figure retailers and manufacturers should be focused on if they’re interested in claiming a piece of that growth. And the first step is knowing where to find it – and that means finding Millennials.

When it comes to tracking Millennials down, many seem poised to make a move in the near term. In fact, only 25% of Millennial respondents to a 2015 Nielsen survey said they plan to live in the same area they live in now over the next five years. That means 75% of up-and-coming spenders plan to relocate, mainly to large cities and college towns. As Millennials age, like previous generations, they’ll seek refuge in the suburbs with homes of their own. The Demand Institute’s “Tale of 2,000 Cities” study forecasts home prices in the large metropolitan areas could increase up to 33% above 2012 prices. This increase in home value will likely be driven by Millennials as they seek to put down roots.

To market to these rapidly growing cities, retailers and manufacturers will also need to focus on future food consumption habits. For example, it may seem like restaurants have cornered the out-of-home food game, but grocery stores are already beginning to respond to this trend with their own offering, the “grocerant.” Offering more than just your typical hot and salad bar, grocerants span the dining gambit, featuring everything from prepared meals to eat-on-the-go to in-store dining with a particular ethnic food slant. According to the Food Marketing Institute’s 2015 Grocery Shopper Trend Study, 34% of survey respondents find retail grab-and-go even easier than going to a restaurant.

Millennials will be on the move by 2020, both with their home location and their busy schedules. In order for retailers and manufactures to capture the rise of Gen Y, they’ll need to look for solutions that satisfy their need for convenience and locality.

By the way, 64% of millennials planned to see the new ‘Star War’s’ movie. That is above the 59% of U.S. movie watchers who planned to see the new Star War’s movie.

Half of Americans Can’t Afford A Major Purchase Right Now
Some 48% of American adults surveyed throughout 2015 believe they would be unable to right now make a major purchase, such as a car, appliance or furniture, or pay for a significant home repair if they needed to. That’s according to a Gallup analysis of daily tracking poll data, which finds that the threshold household income level for being able to afford a major purchase is around $48,000. Even so, 7 in 10 adults say they have enough money to buy the things they need, and that includes almost half (49%) of those in households with income of $12-24k. Indeed, almost 6 in 10 adults in the $24-36k income band say they have enough money to buy the things they need. Finally, a majority (60%) of adults surveyed during the year said they are cutting back on how much money they spend each week. That figures includes a majority of respondents in all income bands up to $120k per year, although a sizable 37% of those with $240k or more in household income also report cutting back on their weekly spending.

US Media Universe Across Devices 2016
Portrait of young happy woman sharing her photo and video files
Traditional TV (live + DVR/time-shifted TV) and AM/FM radio continue to have the widest monthly reach of any media among Americans, reports Nielsen in its latest look at the media universe. While the timing of the report doesn’t provide for direct year-over-year comparisons to last year’s installment, there are some trends to be found from the latest release.

TV Screen
A comparison of this latest report’s data with the previous edition indicates that the monthly traditional TV audience of 282 million (during Q3 2015) is down from 285 million during Q4 2014. Also on the TV screen, the latest figures show that, during that time period:

⦿ The number of Americans viewing DVR/time-shifted TV remained steady at 181 million;
⦿ The number using a DVD or Blu-Ray player dropped by 17 million to 125 million;
⦿ The number using a game console declined by 7 million, to 90 million; but
⦿ The number using a multimedia device surged by 23 million, to 66 million (a more than 50% gain).

AM/FM Radio
While research shows that online radio’s reach continues to grow, AM/FM radio‘s audience remains largely steady, averaging 259 million monthly for the year-long period ending in mid-June 2015, compared to 258 million for the year-long period ending in mid-September 2014.

Smartphones & Computers
The latest figures show a narrowing of the gap in internet access on PCs versus smartphones:
⦿ During Q3 2015, 182 million used the internet on a PC on at least a monthly basis, down from 198 million during Q4 2014; while
⦿ 176 million used apps or the web on a smartphone, up from 164 million.
As such, the audience gap between PC and smartphone internet use narrowed from 34 million in Q4 2014 to just 6 million in Q3 2015.

The shift from PCs to smartphones is evident in the video viewing audience, too. Indeed, Nielsen’s figures show that more Americans now watch video on a smartphone than do so on a PC. Specifically, in Q3 2015:
⦿ 133 million Americans watched video on a smartphone on at least a monthly basis, up 11 million from Q4 2014; while
⦿ 127 million watched video on a PC, down 19 million from Q4 2014.

Social Media
This year’s social media figures combine app and mobile web use (where they were separated last year), such that direct comparisons can’t be made to last year’s report. Nevertheless, the latest figures show that social media has a larger monthly audience on smartphones than on PCs:
⦿ 169 million accessed social media via app or web on a smartphone during Q3 2015; versus
⦿ 115 million who accessed social media on a PC (down 18 million from Q4 2014).

Television News

ESPN Continues Its Slide
ESPN is currently in 91.4 million television homes, according to a report in Sports Business Journal, a loss of 1.5 million since July (92.9M), three million since February (94.4M), and nearly nine million since July 2011.
Overall, cable distribution is down to 99.6 million homes, “the first time in more than seven years (since August 2008) that the pay-TV industry failed to eclipse the 100 million home mark.”

Evening TV Newscast Battle For Lead
For the week of 4 Jan 2016:
Total Viewers:
ABC 9,772,000
NBC 9,687,000
CBs 8,206,000

Cinema News
Top Ten Box Office 8-10 January 2016 (Domestic Only)

#1 ‘Star Wars: The Force Awakens’$ 42.35 million in 4,134 theaters
#2 ‘Revenant’ $ 39.83 million
#3 ‘Daddy’s Home’ $ 15.02 million
#4 ‘The Forest’ $ 12.74 million
#5 ‘Sisters’ $ 7.19 million
#6 ‘The Hateful Eight’ $ 6.40 million
#7 ‘The Big Short’ $ 6.18 million
#8 ‘Alvin & The Chipmunks’ $ 5.70 million
#9 ‘Joy’ $ 4.48 million
#10 ‘Concussion’ $ 3.03 million

International Box Office 8-10 January 2016

#1 ‘Star Wars’ $104.30 million
#2 ‘Revenant’ $ 20.20 million
#3 ‘The Hateful Eight’ $ 12.00 million
#4 ‘The Good Dinosaur’ $ 12.00 million
#5 ‘Decective Chinatown’ $ 11.80 million
#6 ‘Quo Vado?’ $ 11.50 million
#7 ‘Sherlock: The Abomin.’ $ 9.00 million
#9 ‘The Peanuts Movie’ $ 8.60 million
#9 ‘Joy’ $ 7.50 million
#10 ‘Point Break’ $ 6.00 million

Coming Soon


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Across The Pond

BBC One finished #1 Tuesday as 'Silent Witness' was the top program.

BBC One finished #1 Tuesday as ‘Silent Witness’ was the top program.


9P ‘Silent Witness‘ finished as the #1 program Tuesday with an average​ 6.28 million viewers (27.3%).


8P ‘Trawlermen Tales‘ finished with an average​ 2.16 million viewers (10.0%).
9P ‘Saved​‘ finished with an average 1.25 million viewers (5.4%).


8P ‘Victorian Bakers​‘ appealed to 2.19m (10.1%).
9P ‘Stargazing‘ Live​ fascinated 1.56m (6.8%) at 9pm.

Channel 4

8P ‘Tricks of the Restaurant Trade‘ finished with an average 1.50 million viewers (7.0%).
830P ‘Travel Man‘ finished with an average 1.35 million viewers (6.1%).
9P ‘Pushed to the Edge​‘ finished with an average 942,000 viewers (4.5%).

Channel 5

9P ‘Celebrity Big Brother​‘ finished with an average 2.20 million viewers (9.5%)
10P ‘Secret Life of the Family​‘ finished with an average 957,000 viewers (6.0%).


9P ‘Tattoo Fixers​‘ finished with an average 500,000 viewers (2.2%).

Down Under

Nine finished #1 Tuesday in Australia with a whopping 37.8% share of the available audience.
Seven finished #2 with a 22.2% share.
Ten finished #3 with a 17.2% share of the available audience.
ABC finished #4 with a 14.6% share.
SBS finished #5 on Tuesday in Australia with an 8.3% share of the available audience.

Top Ten Non-Newscast Programs In Australia Tuesday

#1 ONE DAY-AUvsINDIA SES 2 Nine 1,148,000 viewers #1 in ALL markets
#2 ONE DAY–AUvsINDIA SES 1 Nine 565,000 viewers Melbourne top market
#3 THE CHASE AUSTRALIA Seven 552,000 viewers Sydney top market
#4 7.30 SUMMER ABC 536,000 viewers Melbourne top market
#5 THE PROJECT 7PM TEN 525,000 viewers Melbourne top market
#6 THE BIG BANG THEORY Seven 524,000 viewers Melbourne top market
#7 THE BIG BANG THEORY Seven 521,000 viewers Sydney top market
#8 FOOTY CLASSIFIED Nine 511,000 viewers Melbourne top market
#9 FAMILY FEUD TEN 486,000 viewers Melbourne top market
#10 THE PROJECT 6.30PM TEN 448,000 viewers Melbourne top market

Top Newscasts In Australia Tuesday

#1 NINE NEWS Nine 1,105,000 viewers #1 in Melbourne, Brisbane & Perth
#2 SEVEN NEWS Seven 1,047,000 viewers #1 in Sydney
#3 SEVEN News/TodayTonight Seven 973,000 viewers #1 in Adelaide
#4 ABC NEWS ABC 725,000 viewers Sydney top market
#5 TEN EYEWITNESS NEWS @5P TEN 504,000 viewers Melbourne top market


Ten finished #1 Wednesday in Australia with 27.5% share of the available audience.
Seven finished #2 with a 24.0% share.
Nine finished #3 with a 23.3% share of the available audience.
ABC finished #4 with a 16.7% share.
SBS finished #5 Wednesday in Australia with an 8.6% share of the available audience.

Top Ten Non-News Programs in Australia on Wednesday
#1 CRICKET:BigBashGM28Ses2 TEN 823,000 viewers #1 in Melbourne & Adelaide
#2 CRICKET:BigBashGM28Ses1 TEN 727,000 viewers Melbourne top market
#3 A CURRENT AFFAIR Nine 720,000 viewers #1 in Sydney & Brisbane
#4 THE PROJECT 7PM TEN 589,000 viewers Melbourne top market
#5 HIGHWAY PATROL (R) Seven 576,000 viewers #1 in Perth
#6 THE CHASE AUSTRALIA Seven 537,000 viewers Melbourne top market
#7 THE CHASE AUSTRALIA-NEW Seven 535,000 viewers Melbourne top market
#8 7.30 SUMMER ABC 528,000 viewers Melbourne top market
#9 RBT (R) Nine 517,000 viewers Melbourne top market
#10 RBT (R) Nine 481,000 viewers Melbourne top market

Top Newscast In Australia on Wednesday

#1 SEVEN NEWS Seven 996,000 viewers #1 in Adelaide & Perth

#2 NINE NEWS Nine 958,000 viewers #1 in Melbourne & Brisbane
#3 NINE NEWS 6:30 Nine 943,000 viewers #1 in Sydney
#4 SEVEN News/TodayTonight Seven 914,000 viewers Melbourne top market
#5 ABC NEWS ABC 752,000 viewers Melbourne top market
#6 TEN EYEWITNESS NEWS @ 5 TEN 528,000 viewers Melbourne top market

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For continual updates on all things ‘screens’, go to:

In this week’s Media Notes Canonical, go to: 🆕💭📝📎 It’s FREE.

Media Notes Briefs: ‘The Theory of Engagement’ @:🆕💭🌎💬


New This Week: Mobile Optimized Sites A Must For Local Business 💬 –


Weekly Retail Media Notes. This week: ‘Knowing Mobile…Current eMail Stats’💡.@cnasophis


Why Don’t You Use Mobile Now?


Today’s featured ‘Music To Read overtheshouldermedia By’ down at the bottom of the page

Miles Davis ‘Kind Of Blue’ Documentary Part 1

Miles Davis ‘Kind Of Blue’ Documentary Part 2

This entry was posted in Audience Analysis, Audience Behavior, Audience Management, Broadcast TV Ratings in Australia, Broadcast TV Ratings in the UK, Broadcast TV Ratings in US, Cable TV Ratings, Cinema, Daily Broadcast Ratings, Data, Digital, Direct, Hispanic TV Ratings, Late Night TV Ratings, Media, Media Analysis, Media Management, Mobile, Music To Read By, Music To Read overtheshouldermedia by, Television Program Renewals, Television Ratings, Today In TV History, Tuesday Night TV Ratings, Uncategorized, Weekend Box Office and tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , . Bookmark the permalink.

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