‘It’s All About Screens.’ This is the Daily Diary of Screens. On Monday, January 11, 2016, ESPN finished #1 broadcast network as ‘NCAA National Football Championship with Alabama Defeating Clemson‘ was the top program. BBC One finished #1 in the UK as ‘Silent Witness‘ was the top program. Ten finished #1 as ‘Seven News‘ was #1 newscast and ‘Back Roads was the top non-news program. ‘Star Wars‘ #1 box office in the U.S. & Internationally, again. There are 3.734 Billion Unique Mobile 68% Social Ad Clicks Are Now Mobile. Users as of this quarter, account for a 51% worldwide penetration. Direct uploads of user videos to Facebook now exceed YouTube. 88% of Twitter users are on mobile. The Google+1 button is hit 5 billion times per day. 80% of Internet users on Pinterest are female. LinkedIn has 347 million registered members. Weibo has 100 million daily users. 600 million users on Whatsapp. TUESDAY AUSTRALIAN OVERNIGHT TV RATINGS (*SEE BELOW)
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Monday, January 11, 2016 (Posted on January 12, 2016)
8P ‘NCAA National Football Championship‘ finished with an average 25.667 million viewers and a 15.8 rating. Alabama defeated Clemson in Arizona 45-40.
8P ‘The Big Bang Theory‘ rerun finished with a 8.87 million viewers and a 5.4/8.
830P ‘The Big Bang Theory‘ rerun finished with a 8.28 million viewers and a 5.4/8.
9P ‘Scorpion‘ rerun finished wth an average 7.47 million viewers and a 4.6/7.
10P ‘NCIS:Los Angeles‘ rerun finished with an average 6.87 million viewers and a 4.6/7.
8P ‘The Bachelor‘ finished with an average 6.90 million viewers and a 5.0/7.
10P ‘The Bachelor Live‘ finished with an average 3.82 million viewers and a 2.8/4.
8P ‘Superstore‘ finished with an average 5.38 million viewers and a 3.6/6.
830P ‘Telenovela‘ finished with an average 3.61 million viewers and a 2.6/4.
9P ‘The Biggest Loser‘ finished with an average 3.50 million viewers and a 2.3/4.
10P ‘The Biggest Loser‘ finished with an average 3.50 million viewers and a 2.3/4
8P ‘MasterChef Jr‘ rerun finished with an average 2.652 million viewers and a 1.6/2.
9P ‘MasterChef Jr‘ rerun finished with an average 2.372 million viewers and a 1.6/2.
8P ‘Antes Muerta que Lichita‘ finished with an average 2.240 million viewers and a 1.2/2.
9P ‘Pasión y Poder‘ finished with an average 2.539 million viewers and a 1.2/2.
10P ‘Yo no Creo en los Hombres‘ finished #1 Hispanic program Monday with 3.035 million viewers and a 1.4/2.
8P ‘Celia‘ finished with a 1.2/2.
9P ‘Bajo el Mismo Cielo‘ finished with a 1.0/2.
10P ‘Señora Acero‘ finished with a 1.2/2.
8P ‘Whose Line Is It Anyway?‘ rerun finished with an average 1.20 million viewers and a 0.9/1.
830P ‘Whose Line Is It Anyway?‘ rerun finished with an average 1.25 million viewers and a 0.9/1.
9P ‘Penn & Teller: Fool Us‘ rerun finished with an average 1.34 million viewers and a 1.0/1.
For The Record
ESPN finished #1 Monday with an average 23.039 million viewers and a 15.8 rating.
CBS finished a distant second but #1 broadcast network Monday with an average 7.629 million viewers a 4.8 rating/7 share. ABC finished #3 with an average 5.869 million viewers and a 4.2/7.
NBC finished #4 with an average 3.821 million viewers and a 2.6/4.
FOX finished with an average 2.512 million viewers and a 1.6/2.
Univision finished with an average 2.101 million viewers and a 1.3/2.
Telemundo finished with an average 1.300 million viewers and a 1.1/1.
The CW finished with an average 1.285 million viewers and a 0.9/1.
Today In Communication History
On this date in 1949, ‘Kukla, Fran and Ollie’, the Chicago-based children’s show, made its national debut on NBC-TV.
NOTE: We have entered a new era in screen ratings. Nielsen is expanding its sample of TV viewers to include new homes with meters that record the channel being watched — but not the demographics of the people watching. That will be estimated using data modeling and an algorithm Nielsen has developed, and added to the current sample that does include people meters that measure demos. The Panel Expansion (NPX), in which 12,900 households have been added to the national sample, is at the center of this change. The household ratings in these homes are measured by meters on each television in the home, while the demographic ratings in these homes will be assigned by Nielsen using a statistical algorithm. This is the first time since 1987 that homes in the national sample are not equipped with PeopleMeters, which measure both the program viewed and the people watching it.
Half of Americans Can’t Afford A Major Purchase Right Now
Some 48% of American adults surveyed throughout 2015 believe they would be unable to right now make a major purchase, such as a car, appliance or furniture, or pay for a significant home repair if they needed to. That’s according to a Gallup analysis of daily tracking poll data, which finds that the threshold household income level for being able to afford a major purchase is around $48,000. Even so, 7 in 10 adults say they have enough money to buy the things they need, and that includes almost half (49%) of those in households with income of $12-24k. Indeed, almost 6 in 10 adults in the $24-36k income band say they have enough money to buy the things they need. Finally, a majority (60%) of adults surveyed during the year said they are cutting back on how much money they spend each week. That figures includes a majority of respondents in all income bands up to $120k per year, although a sizable 37% of those with $240k or more in household income also report cutting back on their weekly spending.
US Media Universe Across Devices 2016
Traditional TV (live + DVR/time-shifted TV) and AM/FM radio continue to have the widest monthly reach of any media among Americans, reports Nielsen in its latest look at the media universe. While the timing of the report doesn’t provide for direct year-over-year comparisons to last year’s installment, there are some trends to be found from the latest release.
A comparison of this latest report’s data with the previous edition indicates that the monthly traditional TV audience of 282 million (during Q3 2015) is down from 285 million during Q4 2014. Also on the TV screen, the latest figures show that, during that time period:
⦿ The number of Americans viewing DVR/time-shifted TV remained steady at 181 million;
⦿ The number using a DVD or Blu-Ray player dropped by 17 million to 125 million;
⦿ The number using a game console declined by 7 million, to 90 million; but
⦿ The number using a multimedia device surged by 23 million, to 66 million (a more than 50% gain).
While research shows that online radio’s reach continues to grow, AM/FM radio‘s audience remains largely steady, averaging 259 million monthly for the year-long period ending in mid-June 2015, compared to 258 million for the year-long period ending in mid-September 2014.
Smartphones & Computers
The latest figures show a narrowing of the gap in internet access on PCs versus smartphones:
⦿ During Q3 2015, 182 million used the internet on a PC on at least a monthly basis, down from 198 million during Q4 2014; while
⦿ 176 million used apps or the web on a smartphone, up from 164 million.
As such, the audience gap between PC and smartphone internet use narrowed from 34 million in Q4 2014 to just 6 million in Q3 2015.
The shift from PCs to smartphones is evident in the video viewing audience, too. Indeed, Nielsen’s figures show that more Americans now watch video on a smartphone than do so on a PC. Specifically, in Q3 2015:
⦿ 133 million Americans watched video on a smartphone on at least a monthly basis, up 11 million from Q4 2014; while
⦿ 127 million watched video on a PC, down 19 million from Q4 2014.
This year’s social media figures combine app and mobile web use (where they were separated last year), such that direct comparisons can’t be made to last year’s report. Nevertheless, the latest figures show that social media has a larger monthly audience on smartphones than on PCs:
⦿ 169 million accessed social media via app or web on a smartphone during Q3 2015; versus
⦿ 115 million who accessed social media on a PC (down 18 million from Q4 2014).
ESPN Continues Its Slide
ESPN is currently in 91.4 million television homes, according to a report in Sports Business Journal, a loss of 1.5 million since July (92.9M), three million since February (94.4M), and nearly nine million since July 2011.
Overall, cable distribution is down to 99.6 million homes, “the first time in more than seven years (since August 2008) that the pay-TV industry failed to eclipse the 100 million home mark.”
Top Ten Box Office 8-10 January 2016 (Domestic Only)
#1 ‘Star Wars: The Force Awakens’$ 42.35 million in 4,134 theaters
#2 ‘Revenant’ $ 39.83 million
#3 ‘Daddy’s Home’ $ 15.02 million
#4 ‘The Forest’ $ 12.74 million
#5 ‘Sisters’ $ 7.19 million
#6 ‘The Hateful Eight’ $ 6.40 million
#7 ‘The Big Short’ $ 6.18 million
#8 ‘Alvin & The Chipmunks’ $ 5.70 million
#9 ‘Joy’ $ 4.48 million
#10 ‘Concussion’ $ 3.03 million
International Box Office 8-10 January 2016
#1 ‘Star Wars’ $104.30 million
#2 ‘Revenant’ $ 20.20 million
#3 ‘The Hateful Eight’ $ 12.00 million
#4 ‘The Good Dinosaur’ $ 12.00 million
#5 ‘Decective Chinatown’ $ 11.80 million
#6 ‘Quo Vado?’ $ 11.50 million
#7 ‘Sherlock: The Abomin.’ $ 9.00 million
#9 ‘The Peanuts Movie’ $ 8.60 million
#9 ‘Joy’ $ 7.50 million
#10 ‘Point Break’ $ 6.00 million
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Across The Pond
730P ‘David Bowie Celebration of Life‘ special finished with 4.5 million viewers and a 20.1% share.
8P ‘EastEnders‘ finished with an average 7.3 million viewers and a 31% share.
830P ‘Panorama‘ finished with an average 2.9 million viewers and a 13% share.
9P ‘Silent Witness‘ finished with an average 6.2 million viewers and a 26% share.
1045P’Tracey Ullman‘ series premiere finished with an average 2.9 million and a 23.6% share.
7P ‘Emmerdale‘ finished with an average 6.3 million viewers and a 30% share.
730P ‘Coronation Street‘ finished with an average 7.5 million viewers and a 34% share.
830P ‘Coronation Street‘ finished with an average 6.8 million viewers and a 30% share.
9P ‘Benidorm‘ finished with an average 4.6 million viewers and a 20% share.
9P ‘Celebrity Big Brother‘ finished with an average 1.8 million viewers and an 8% share.
9P ‘Undateable‘ finished with an average 1.6 million viewers and a 7% share.
9P ‘Immortal Egypt with Joan Fletcher‘ finished with an average 1.2 million viewers and a 5% share.
Ten finished #1 Monday in Australia with a 26.9% share of the available audience.
Nine finished #2 Monday with a 26.1% share.
Seven finished #3 Monday with a 22.5% share.
ABC finished #4 with a 18.8% share of the available audience.
SBS finished #5 Monday in Australia with a 5.7% share of the available audience.
Top Ten Non-Newscasts Monday in Australia
#1 BACK ROADS ABC 824,000 202,000 236,000 156,000 101,000 130,000
#2 CRICKET:BigBashGM27Ses1 TEN 816,000 251,000 335,000 130,000 101,000 0
#3 7.30 SUMMER ABC 795,000 221,000 219,000 157,000 84,000 112,000
#4 A CURRENT AFFAIR Nine 784,000 248,000 253,000 162,000 69,000 53,000
#5 CRICKET:BigBashGM27Ses2 TEN 783,000 220,000 347,000 122,000 93,000 0
#6 BORDER SECURITY – AUSTRALIA’S FRONT LINE Network Seven 703,000 194,000 215,000 141,000 51,000 102,000
#7 THE PROJECT 7PM Network TEN 683,000 171,000 231,000 122,000 94,000 65,000
#8 CRICKET:BigBashPostGame TEN 615,000 164,000 285,000 101,000 65,000 0
#9 NEW TRICKS (R) ABC 613,000 179,000 153,000 106,000 85,000 90,000
#10 TO CATCH A SMUGGLER Nine 595,000 169,000 174,000 127,000 64,000 62,000
Top Newscasts in Australia Monday
#1 SEVEN NEWS Seven 1,061,000 241,000 348,000 187,000 107,000 178,000
#2 NINE NEWS Nine 1,025,000 268,000 358,000 223,000 91,000 85,000
#3 SEVEN News/TodayTonight Seven 997,000 247,000 326,000 195,000 86,000 143,000
#4 NINE NEWS 6:30 Nine 996,000 294,000 352,000 195,000 85,000 70,000
#5 ABC NEWS ABC 845,000 223,000 268,000 138,000 103,000 113,000
*TUESDAY AUSTRALIAN OVERNIGHT TV RATINGS
*TUESDAY AUSTRALIAN OVERNIGHT TV RATINGS
Nine finished #1 Tuesday in Australia with a whopping 37.8% share of the available audience.
Seven finished #2 with a 22.2% share.
Ten finished #3 with a 17.2% share of the available audience.
ABC finished #4 with a 14.6% share.
SBS finished #5 on Tuesday in Australia with an 8.3% share of the available audience.
Top Ten Non-Newscast Programs In Australia Tuesday
#1 ONE DAY-AUvsINDIA SES 2 Nine 1,148,000 viewers #1 in ALL markets
#2 ONE DAY–AUvsINDIA SES 1 Nine 565,000 viewers Melbourne top market
#3 THE CHASE AUSTRALIA Seven 552,000 viewers Sydney top market
#4 7.30 SUMMER ABC 536,000 viewers Melbourne top market
#5 THE PROJECT 7PM TEN 525,000 viewers Melbourne top market
#6 THE BIG BANG THEORY Seven 524,000 viewers Melbourne top market
#7 THE BIG BANG THEORY Seven 521,000 viewers Sydney top market
#8 FOOTY CLASSIFIED Nine 511,000 viewers Melbourne top market
#9 FAMILY FEUD TEN 486,000 viewers Melbourne top market
#10 THE PROJECT 6.30PM TEN 448,000 viewers Melbourne top market
Top Newscasts In Australia Tuesday
#1 NINE NEWS Nine 1,105,000 viewers #1 in Melbourne, Brisbane & Perth
#2 SEVEN NEWS Seven 1,047,000 viewers #1 in Sydney
#3 SEVEN News/TodayTonight Seven 973,000 viewers #1 in Adelaide
#4 ABC NEWS ABC 725,000 viewers Sydney top market
#5 TEN EYEWITNESS NEWS @5P TEN 504,000 viewers Melbourne top market
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Miles Davis Documentary Part 1