‘It’s All About Screens.’ This is the Daily Diary of Screens. On Sunday, January 10, 2016, FOX finished #1 broadcast network as ‘NFL Wild Card Green Bay Defeated Washington‘ was the top program. BBC One finished #1 in the UK as ‘Countryfile‘ was the top program. Nine finished #1 as ‘Nine News Saturday‘ was #1 newscast and ‘CRICKET:Big Bash Game 25 Session 2 was the top non-news program. ‘Star Wars‘ #1 box office in the U.S. & Internationally, again. There are 3.734 Billion Unique Mobile 68% Social Ad Clicks Are Now Mobile. Users as of this quarter, account for a 51% worldwide penetration. Direct uploads of user videos to Facebook now exceed YouTube. 88% of Twitter users are on mobile. The Google+1 button is hit 5 billion times per day. 80% of Internet users on Pinterest are female. LinkedIn has 347 million registered members. 600 million users on Whatsapp. MONDAY OVERNIGHT AUSTRALIA TV RATINGS (*SEE BELOW)
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Sunday, January 10, 2016 (Posted on January 11, 2016)
FOX
7P ‘NFL Wild Card Playoff‘ overrun finished with an average 33.048 million viewers and a 24.6/38.
8P ‘NFL Wild Card Playoff‘ overrun finished with an average 19.000 million viewers and a 18.3/27.
830P ‘The Simpsons‘ finished with an average 6.443 million viewers and a 4.9/7.
830P ‘Cooper Barrett’s Guide’ finished with an average 3.510 million viewers and a 3.7/5.
9P ‘Family Guy’ finished with an average 4.199 million viewers and a 2.6/4.
930P ‘Bordertown’ finished with an average 3.51 million viewers and a 2.6/4.
NBC
7P ‘Golden Globe Arrivals’ finished with an average 9.375 million viewers.
8P ‘73rd Golden Globe Awards‘ finished with an average 18.510 million viewers and a 13.0/20.
Earlier in the day, the NFL Wild Card Playoffs with Seattle Seahawks vs Minnesota Vikings game on NBC averaged 35.5 million viewers.
CBS
7P ‘60 Minutes‘ presented ‘Hamilton’ and finished with an average 7.214 million viewers and a 5.6/8.
8P ‘Madam Secretary‘ brought peach and finished with an average 8.920 million viewers and a 6.3/9.
9P ‘The Good Wife’ as Peter lost in Iowa finished with an average 7.580 million viewers and a 5.2/8.
10P ‘CSI:Cyber‘ found the plane and finished with an average 6.356 million viewers and a 4.1/7.
ABC
7P ‘America’s Funniest Home Videos‘ finished with an average 4.357 million viewers and a 2.5/4.
8P ‘Galavant‘ finished with an average 2.413 million viewers and a 1.5/2.
9P ‘Quantico‘ rerun finished with an average 1.544 million viewers and a 1.1/2.
10P ‘Quantico‘ rerun finished with an average 1.703 million viewers and a 1.1/2.
Univision
7P ‘Aqui y Ahora‘ finished with a 1.4/2.
8P ‘Parodiando‘ finished with a 1.6/3.
For The Record:
Fox finished #1 with an average 16.562 million viewers and a 12.0/18 Plus +13.501 million vs the comparable day last year).
NBC finished with an average 13.940 million viewers and a 11.0/17 (down -522,000 viewers compared to last year.
CBS finished #3 with an average 7.518 million viewers and a 5.3/8 (down -10.981 million vs last year).
ABC finished #4 with an average 2.504 million viewers and a 1.5/2 (down -1.697 million viewers vs last year).
UNI finished with an average 2.211 million viewers and a 1.5/2.
TEL finished with a 0.5/1.
English speaking broadcast networks combined finished UP 301,000 viewers Sunday ahead of last year on a comparable date.
Today In Communication History
On this date in 1958, ‘Seahunt’ debuted on CBS-TV. The show, starring Lloyd Bridges, was aired on the network for four years.
NOTE: We have entered a new era in screen ratings. Nielsen is expanding its sample of TV viewers to include new homes with meters that record the channel being watched — but not the demographics of the people watching. That will be estimated using data modeling and an algorithm Nielsen has developed, and added to the current sample that does include people meters that measure demos. The Panel Expansion (NPX), in which 12,900 households have been added to the national sample, is at the center of this change. The household ratings in these homes are measured by meters on each television in the home, while the demographic ratings in these homes will be assigned by Nielsen using a statistical algorithm. This is the first time since 1987 that homes in the national sample are not equipped with PeopleMeters, which measure both the program viewed and the people watching it.
Marketing Research
Half of Americans Can’t Afford A Major Purchase Right Now
Some 48% of American adults surveyed throughout 2015 believe they would be unable to right now make a major purchase, such as a car, appliance or furniture, or pay for a significant home repair if they needed to. That’s according to a Gallup analysis of daily tracking poll data, which finds that the threshold household income level for being able to afford a major purchase is around $48,000. Even so, 7 in 10 adults say they have enough money to buy the things they need, and that includes almost half (49%) of those in households with income of $12-24k. Indeed, almost 6 in 10 adults in the $24-36k income band say they have enough money to buy the things they need. Finally, a majority (60%) of adults surveyed during the year said they are cutting back on how much money they spend each week. That figures includes a majority of respondents in all income bands up to $120k per year, although a sizable 37% of those with $240k or more in household income also report cutting back on their weekly spending.
Are we teetering on recession? Again?
Television News
Coming Soon, Thursday, March 31, 2016 at 10P on CBS, ‘Rush Hour’.
Sunday January 3, 2016 Morning News Program Ratings
Network Program Total Viewers
CBS Face the Nation 4.63 M
NBC Meet the Press 3.42 M
ABC This Week 3.30 M
FOX Fox News Sunday 1.56 M
UNIV Al Punto*
Golden Globe Winners
Best Motion Picture – Drama
“The Revenant”
Best Motion Picture – Comedy or Musical
“The Martian”
Best Director – Motion Picture
Alejandro G. Iñárritu (“The Revenant”)
Best Actor in a Motion Picture – Drama
Leonardo DiCaprio (“The Revenant”)
Best Actress in a Motion Picture – Drama
Brie Larson (“Room”)
Best Actress in a Motion Picture – Comedy
Jennifer Lawrence (“Joy”)
Best Actor in a Motion Picture – Comedy or Musical
Matt Damon (“The Martian”)
Best Supporting Actor in a Motion Picture
Sylvester Stallone (“Creed”)
Best Supporting Actress in a Motion Picture
Kate Winslet (“Steve Jobs”)
Best Motion Picture – Foreign Language
“Son of Saul”
Best Screenplay – Motion Picture
Aaron Sorkin (“Steve Jobs”)
Best Original Score
Ennio Morricone (“The Hateful Eight”)
Best Original Song
“Writing’s on the Wall” from “Spectre”
Best Animated Feature Film
“Inside Out”
Best TV Series – Drama
“Mr. Robot”
Best TV Series – Comedy
“Mozart in the Jungle”
Best TV Movie or Limited-Series
“Wolf Hall”
Best Actress in a TV Series – Drama
Taraji P. Henson (“Empire”)
Best Actor in a TV Series – Drama
Jon Hamm (“Mad Men”)
Best Actor in a TV Series – Comedy
Gael Garcia Bernal (“Mozart in the Jungle”)
Best Actress in a TV Series – Comedy
Rachel Bloom (“Crazy Ex Girlfriend”)
Best Actress in a Limited-Series or TV Movie
Lady Gaga (“American Horror Story: Hotel”)
Best Actor in a Limited-Series or TV Movie
Oscar Isaac (“Show Me a Hero”)
Best Supporting Actress in a Series, Limited-Series, or TV Movie
Maura Tierney (“The Affair”)
Best Supporting Actor in a Series, Limited-Series or TV Movie
Christian Slater (“Mr. Robot”)
Digital/Mobile News
Last night’s Golden Globes generated around 1,400,616 tweets, according to Amobee Brand Intelligence. And while they were pretty uneventful, sentiment was split right down the middle. Forty-five percent positive reactions, 46 neutral reactions, and 9 percent negative. A “meh” isn’t exactly a bad thing, but it’s not great either.
Most Tweeted Celebrities Around Golden Globes
The most tweeted celeb was Lady Gaga, with 141,147 tweets about her during the show. Leonardo DiCaprio generated 74,439 tweets during the same time period. That might be because of their wins, but also because of a meme-worthy moment when Gaga bumps into the actor on her way to the stage.
Volume of Tweets around participants in the Golden Globes between 8 p.m. – Midnight Eastern Time on Jan. 10, 2016.
Lady Gaga (141,147 tweets)
Leonardo DiCaprio (74,439 tweets)
Jennifer Lawrence (66,906 tweets)
Ricky Gervais (43,785 tweets)
Matt Damon (38,475 tweets)
Kate Winslet (38,007 tweets)
Denzel Washington (34,803 tweets)
Oscar Isaac (33,939 tweets)
Sylvester Stallone (32,031 tweets)
Mel Gibson (24,138 tweets)
Ricky Gervais did not win over the crowd with his jokes. Of the 43,785 tweets around the host, 8,105 of them were reacting to his Mel Gibson joke. His joke about Ben Affleck cheating generated 1,822 and his Sean Penn El Chapo interview joke drove 1,505 tweets.
Reveneant, won for Best Picture and it was mentioned in 68,184 tweets
Cinema News
Top Ten Box Office 8-10 January 2016 (Domestic Only)
#1 ‘Star Wars: The Force Awakens’$ 41.63 million in 4,134 theaters
#2 ‘Revenant’ $ 38.00 million
#3 ‘Daddy’s Home’ $ 15.00 million
#4 ‘The Forest’ $ 13.88 million
#5 ‘The Hateful Eight’ $ 6.35 million
#6 ‘Sisters’ $ 7.17 million
#7 ‘The Big Short’ $ 6.30 million
#8 ‘Alvin & The Chipmunks’ $ 5.50 million
#9 ‘Joy’ $ 4.50 million
#10 ‘The Good Dinasaur’ $ 4.00 million
International Box Office 8-10 January 2016
#1 ‘Star Wars’ $104.30 million
#2 ‘Revenant’ $ 20.20 million
#3 ‘The Hateful Eight’ $ 12.00 million
#4 ‘The Good Dinosaur’ $ 12.00 million
#5 ‘Decective Chinatown’ $ 11.80 million
#6 ‘Quo Vado?’ $ 11.50 million
#7 ‘Sherlock: The Abomin.’ $ 9.00 million
#9 ‘The Peanuts Movie’ $ 8.60 million
#9 ‘Joy’ $ 7.50 million
#10 ‘Point Break’ $ 6.00 million
Welcome to new viewers in all 50 States of the U.S., all of the Provinces in Canada, all of the States in Mexico, the UK, Iceland, Ireland, Guernsey, Jersey, France, Belgium, the Netherlands, Denmark, Norway, Sweden, Finland, Estonia, Lithuania, Latvia, the Russian Federation, Belarus, Ukraine, Republic of Moldova, Georgia, Poland, Germany, Austria, Czech Republic, Switzerland, Luxembourg, Portugal, Gibraltar, Spain, Monaco, Italy, Slovenia, Slovakia, Hungary, Romania, Bulgaria, Moldova, Croatia, Bosnia and Herzegovina, Serbia, Macedonia the former Yugoslave Republic, Albania, Greece, Cyprus, Turkey, Armenia, Azerbaijan, State of Palestine, Jordan, Lebanon, Israel, Saudi Arabia, Oman, Bahrain, United Arab Emirates, Qatar, Kuwait, Iraq, Uzbekistan, Pakistan, India, Bhutan, Nepal, Bangladesh, Sri Lanka, Kazakhstan, Mongolia, China, Hong Kong, Macao, Taiwan, Japan, Republic of Korea, the Philippines, Vietnam, Cambodia, Malaysia, Brunei Darussalam, Fiji, New Zealand, Australia, Indonesia, Singapore, Thailand, Mauritius, Zambia, United Republic of Tanzania, Kenya, Rwanda, Ethiopia, Egypt, Malta, Tunisia, Algeria, Libya, Morocco, Republic of Côte d’Ivoire, Mali, Senegal, Benin, Nigeria, Cameroon, Ghana, Mozambique, Uganda, Namibia, Zimbabwe, South Africa, Argentina, Chile, Paraguay, Uruguay, Brazil, Bolivia, Peru, Ecuador, Colombia, Venezuela, Guyana, Suriname, Panama, Costa Rica, Guatemala, Honduras, El Salvadore, Belize, Curaçao, Aruba, St. Lucia, Grenada, Guadeloupe, Jamaica, Trinidad and Tobago, Barbados, Haiti, the Dominican Republic, Martinique, U.S. Virgin Islands, British Virgin Islands, Bahamas and Puerto Rico (144). We are thankful to all of you with more than 35,000 views.
Across The Pond
BBC One
630P ‘Countryfile’ finished #1 Sunday with an average 7.40 million viewers (34.2%).
730P ‘Still Open All Hours’ finished with an average 6.99 million viewers (31.0%).
8P ‘Antiques Roadshow’ finished with an average 5.47 million viewers (22.2%).
9P ‘War and Peace’ finished with an average 5.33 million viewers (22.2%).
ITV
7P ‘Beowulf‘ finished with an average 2.06 million viewers (9.3%).
8P ‘Endeavor‘ finished with an average 4.75 million viewers (19.4%).
BBC Two
8P ‘Dragons’ Den’ finished with an average 2.56 million viewers (10.4%).
Channel 4
8P ‘Walking the Himalayas‘ finished with an average 1.61 million viewers (6.5%).
9P ‘Deutschland 83‘ finished with an average 820,000 viewers (3.4%).
Channel 5
9P ‘Celebrity Big Brother‘ finished with an average 1.81 million viewers (7.5%).
E4
9P ‘Marvel’s Agents of SHIELD‘ finished with an average 617,000 viewers (2.6%).
Down Under

Nine was #1 in Australia Sunday as ‘Nine News’ #1 newscast and Ten’s ‘Cricket: Big Bash League’ #1 non-news program
Network Nine finished #1 Sunday in Australia with a 25.6% share of the available audience.
Ten finished second Sunday with a 25.1% share.
Seven finished #3 with a 23.9% of the available audience.
ABC finished #4 with a 18.0% share.
SBS finished #5 Sunday in Australia with a 7.4% share of the available audience.
Top Ten Non-Newscast Programs In Australia Sunday
#1 CRICKET:BigBashGM26Ses2 TEN 838,000 viewers #1 in Adelaide
#2 CRICKET:BigBashGM26Ses1 TEN 817,000 viewers #1 in Melbourne & Perth
#3 60 MINUTES -SUMMER Nine 764,000 viewers #1 in Brisbane
#4 VERA ABC 695,000 viewers #1 in Sydney
#5 CRICKET:BigBashGM25Ses2 TEN 615,000 viewers Melbourne top market
#6 THE CHASE AUSTRALIA Seven 585,000 viewers Melbourne top market
#7 THE FORCE–BEHIND LINE Seven 517,000 viewers Melbourne top market
#8 GRAND DESIGNS (R) ABC 503,000 viewers Sydney top market
#9 ANIMAL SUPER PARENTS Nine 492,000 viewers Sydney top market
#10 CRICKET:BigBashGM25Ses1 TEN 463,000 viewers Melbourne top market
Top Newscast In Australia Sunday
#1 NINE NEWS SUNDAY Nine 972,000 viewers #1 in Sydney, Melbourne & Adelaide
#2 SEVEN NEWS – SUN Seven 867,000 viewers #1 in Brisbane & Perth
#3 ABC NEWS SUNDAY ABC 746,000 viewers Melbourne top market
*MONDAY OVERNIGHT AUSTRALIAN TV RATINGS
*MONDAY OVERNIGHT AUSTRALIAN TV RATINGS
Ten finished #1 Monday in Australia with a 26.9% share of the available audience.
Nine finished #2 Monday with a 26.1% share.
Seven finished #3 Monday with a 22.5% share.
ABC finished #4 with a 18.8% share of the available audience.
SBS finished #5 Monday in Australia with a 5.7% share of the available audience.
Top Ten Non-Newscasts Monday in Australia
#1 BACK ROADS ABC 824,000 202,000 236,000 156,000 101,000 130,000
#2 CRICKET:BigBashGM27Ses1 TEN 816,000 251,000 335,000 130,000 101,000 0
#3 7.30 SUMMER ABC 795,000 221,000 219,000 157,000 84,000 112,000
#4 A CURRENT AFFAIR Nine 784,000 248,000 253,000 162,000 69,000 53,000
#5 CRICKET:BigBashGM27Ses2 TEN 783,000 220,000 347,000 122,000 93,000 0
#6 BORDER SECURITY – AUSTRALIA’S FRONT LINE Network Seven 703,000 194,000 215,000 141,000 51,000 102,000
#7 THE PROJECT 7PM Network TEN 683,000 171,000 231,000 122,000 94,000 65,000
#8 CRICKET:BigBashPostGame TEN 615,000 164,000 285,000 101,000 65,000 0
#9 NEW TRICKS (R) ABC 613,000 179,000 153,000 106,000 85,000 90,000
#10 TO CATCH A SMUGGLER Nine 595,000 169,000 174,000 127,000 64,000 62,000
Top Newscasts in Australia Monday
#1 SEVEN NEWS Seven 1,061,000 241,000 348,000 187,000 107,000 178,000
#2 NINE NEWS Nine 1,025,000 268,000 358,000 223,000 91,000 85,000
#3 SEVEN News/TodayTonight Seven 997,000 247,000 326,000 195,000 86,000 143,000
#4 NINE NEWS 6:30 Nine 996,000 294,000 352,000 195,000 85,000 70,000
#5 ABC NEWS ABC 845,000 223,000 268,000 138,000 103,000 113,000
For updates throughout the day, FOLLOW us on Twitter @overtheshoulde2 and LIKE us on Facebook at http://www.facebook.com/overtheshouldermedia and on Google+ http://bit.ly/19JVk76. Thank you for allowing us to surpass 46,400+ views at Google+ Sophis1234.
For continual updates on all things ‘screens’, go to: https://www.facebook.com/pages/Dailydiaryofscreens
In this week’s Media Notes Canonical, go to: http://bit.ly/1JnoNS6 🆕💭📝📎 It’s FREE.
Media Notes Briefs: ‘The Theory of Engagement’ @:http://bit.ly/TheTheoryOfEngagement🆕💭🌎💬
New This Week: Mobile Optimized Sites A Must For Local Business 💬 – http://eepurl.com/btvkyn
Weekly Retail Media Notes. This week: ‘Knowing Mobile…Current eMail Stats’ http://bit.ly/1KslOhR💡.@cnasophis
Why Don’t You Use Mobile Now? http://goo.gl/wlnJ8o
Today’s featured ‘Music To Read overtheshouldermedia By’ down at the bottom of the page
David Bowie & Bing Crosby ‘The Little Drummer Boy’