‘It’s All About Screens.’ This is the Daily Diary of Screens. On Saturday, January 9, 2016, CBS finished #1 broadcast network as ‘NFL Playoffs Pittsburgh vs Cincinnati‘ was the top program. BBC One finished #1 in the UK as ‘The Voice UK‘ was the top program. Nine finished #1 as ‘Nine News Saturday‘ was #1 newscast and ‘CRICKET:Big Bash Game 24 Session 2 was the top non-news program. ‘Star Wars‘ #1 box office in the U.S. & Internationally, again. There are 3.734 Billion Unique Mobile 68% Social Ad Clicks Are Now Mobile. Users as of this quarter, account for a 51% worldwide penetration. Direct uploads of user videos to Facebook now exceed YouTube. 88% of Twitter users are on mobile. The Google+1 button is hit 5 billion times per day. 80% of Internet users on Pinterest are female. LinkedIn has 347 million registered members. 600 million users on Whatsapp.
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
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For Saturday, January 9, 2016 (Posted on January 10, 2016)
8P ‘NFL Wild Card Playoffs‘ featured the Pittsburgh Steelers victory over the Cincinnati Bengals, 18-16, finished with an average 27.518 million viewers and was #1 on Saturday. It peaked at 8P with an average 28.297 million viewers.
8P ‘Dateline‘ finished with an average 3.860 million viewers.
9P ‘Dateline‘ finished with an average 5.182 million viewers.
10P ‘Shades of Blue‘ pilot rerun finished with an average 2.835 million viewers.
8P ‘Black-ish‘ rerun finished with an average 4.185 million viewers.
830P ‘Black-ish‘ rerun finished with an average 2.976 million viewers.
9P ‘Black-ish‘ rerun finished with an average 2.696 million viewers.
930P ‘Black-ish‘ rerun finished with an average 2.440 million viewers.
10P ‘20/20‘ finished with an average 4.136 million viewers.
8P ‘Cooper Barrett’s Guide‘ rerun finished with an average 1.000 million viewers.
830P ‘Bordertown‘ rerun finished with an average 665,000 viewers.
9P ‘Rosewood‘ rerun finished with an average 798,000 viewers.
For The Record
CBS finished #1 Saturday with an average 27.518 million viewers.
NBC finished with an average 3.959 million viewers.
ABC finished with an average 3.428 million viewers.
FOX finished with an 865,750 average viewers.
Today In Communication History
On this date in 1999 – HBO began airing the series ‘The Sopranos’.
NOTE: We have entered a new era in screen ratings. Nielsen is expanding its sample of TV viewers to include new homes with meters that record the channel being watched — but not the demographics of the people watching. That will be estimated using data modeling and an algorithm Nielsen has developed, and added to the current sample that does include people meters that measure demos. The Panel Expansion (NPX), in which 12,900 households have been added to the national sample, is at the center of this change. The household ratings in these homes are measured by meters on each television in the home, while the demographic ratings in these homes will be assigned by Nielsen using a statistical algorithm. This is the first time since 1987 that homes in the national sample are not equipped with PeopleMeters, which measure both the program viewed and the people watching it.
CBS Down Wednesday
Compared to last year’s schedule, The Tiffany Network hit the skids on Wednesday in prime time as it fell over 2.5 million viewers from 2015. Why? Last year Wednesday began with ‘The Mentalist’ a high performing drama that continued to bring Black Rock top ratings even though it was cancelled. Why? It was not owned by CBS. And last year ‘The Mentalist’ finished with an average at 8P of 8.993 million viewers, well ahead of this years comedy schedule. It was a superb lead-in to the annual awards show. And, in 2015, the ’41st Annual People’s Choice Awards’ finished with an average 8.574 million viewers, well ahead of this years performance of only 5.970 million viewers.
CBS, more than most, understands the future of communication is in content. It is on a mission to make sure that the majority if not all of its programs are owned by the network and now shared with another company such as Warner Bros. who owns the rights to ‘Mike & Molly’ which continues to perform well. It was officially cancelled earlier this season. It was the network’s top program on Wednesday. As was ‘The Mentalist’ a year before. It averaged 10.89 million viewers in its 7th and final season, never ranking above 26th in its entire run. At its height, it finished #6 in its initial year. But that was before it was shifted around the schedule like a ping pong ball. It began on 9P Tuesdays but was shifted to 10P Thursdays in its second season. Then it went to Sundays at 10P in its 5th season. Finally in its last season, it was pushed to 8P on Wednesdays. Warner Bros. owned the program. CBS did not.
There has been a long developmental relationship between Warner Bros. and CBS. It was the traditional way to get the product to market in that period. But with digital, that all changed. Today, Tuesday at 9P is ‘NCIS: New Orleans’ which is owned and distributed by CBS. On Sunday, ‘CSI:Cyber’ is owned and distributed by CBS. On Thursday at 10P, ‘Elementary’ is owned and distributed by CBS. And on Wednesday at 8P, ‘2 Broke Girls’ & ‘Mike & Molly’ are owned and distributed by Warner Bros. Guess what gets cancelled next.
In today’s world of multi-platform content distribution, those who own and distribute the product are the winners. They don’t have to share the revenue. And from inception to end of the distribution cycle, all the revenue goes into a single coffer. ’60 Minutes’, ‘Madam Secretary’, ‘The Good Wife’ & ‘CSI:Cyber’ on Sunday are all CBS controlled. On Monday, ‘Supergirl’ is owned and distributed by Warner Bros., ‘Scorpion’ & ‘NCIS:Los Angeles’ are owned and distributed by CBS. Tuesday, ‘NCIS’, the #1 drama in the world, ‘NCIS:New Orleans’ and ‘Limitless’ are owned and distributed by CBS. Wednesday, ‘2 Broke Girls’ & ‘Mike & Molly’ are owned and distributed by Warner Bros. while ‘Criminal Minds’ is owned and distributed in the U.S. by CBS (Disney/ABC distributes it worldwide) & ‘Code Black’ is owned by ABC & CBS but distributed by Disney/ABC. Thursday, ‘Big Bang Theory’, the #1 comedy in the world, is owned and distributed by Warner Bros. ‘Life In Pieces’ is owned and distributed by FOX, ‘Mom’ is owned and distributed by Warner Bros., ‘Angel From Hell’ is owned and distributed by CBS as is ‘Elementary’. Friday, ‘Undercover Boss’ is owned and distributed by Channel 4 in the UK, ‘Hawaii Five-0’ and ‘Blue Bloods’ are owned and distributed by CBS. Saturday, the only original program is ’48 Hours’ owned and distributed by CBS. In total, of 20 hours of prime time regularly scheduled programming in a week, 14 1/2 hours of original programming on CBS is owned and distributed by the company. 1 hour is co-owned and distributed by CBS. Only 4 1/2 hours are owned and/or distributed by non-CBS controlled companies. By the way, the ‘People Choice Awards’ are owned by Proctor & Gamble and Mark Burnett. This is one of the few remaining programs owned by a company, which was the norm in the original days of television. It is a rarity in today’s multi-platform world.
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Social Media News
Twitter is taking a shot at interactive advertising. The company’s new conversational ads, now available for beta testing, allow marketers to tweet out advertisements that come equipped with a call-to-action button. Users can then change the original marketing copy into a more personalized message. (If you want to turn “What’s your favorite @Starbucks beverage?” into “I loves me some #caramelFrapuccinos,” have at it.) As Twitter points out in its post, the new feature is meant to help marketers convert paid engagement into organic engagement, without having to pay extra for the latter.
Snapchat is working to design an API (application programming interface) that will make it easier for partners to buy ads. The system could potentially be ready for testing by as early as this spring.
Why Do Consumers Share Content Online?
Almost two-thirds (64%) of consumers surveyed across 6 countries, including three-quarters in the US, share content online, per new data shared by Adobe from its State of Content report. Among those who share external content such as articles and photos, the top motivation for doing so is to make people laugh (37%), per the report, reflecting separate results indicating an affinity for humorous and entertaining content from brands.
In fact, 70% of respondents (75% in the US) agreed that when companies are funny it helps them be more relatable, and two-thirds (71% in the US) believe that content plays an entertaining role in their life. Of note, Ipsos research from 2013 suggested that Americans are more likely to share “funny” than “important” content on social media.
Beyond making people laugh, other top motivations for sharing external content include:
⦿ Raising awareness on a particular issue (29%);
⦿ Showing friends content they think they will enjoy (27%);
⦿ Sharing knowledge on a particular subject (21%); and
⦿ Connecting with people who feel similarly to them (20%).
Meanwhile, the most important personal driver for sharing content (either self-created or external, in this case) is connecting with people, according to the study’s results.
That’s interesting in light of separate survey results which indicate that 57% of respondents (66% in the US) feel that technology has changed how they interact with people over the past 10 years. Two-thirds agree that compared to 5 years ago it’s now easier to share photos/pictures/posts with their friends and family, and 61% agree that it’s easer to stay up-to-date with what friends and family are doing. Even so, technology and content can have an adverse effect, with 68% agreeing that young people spend too much time now on screens as opposed to in-person interaction.
In other results from the survey:
⦿ Most consumers will switch devices or stop viewing content altogether if the content is too long, takes too long to load,
or doesn’t display well on their device;
⦿ Two-thirds (73% in the US) feel that companies should focus on what they are uniquely good at to be authentic;
⦿ 72% (75% in the US) prefer when companies select a few channels to communicate with customers and do it well;
⦿ While 73% globally are open to suggestions or predictive recommendations from brands, 62% believe that recommendations
based on past behavior don’t respect privacy;
⦿ In order to improve recommendations they see, consumers are most comfortable sharing music they’ve listened to and videos
they’ve watched, and least comfortable sharing their location or birthday; and
⦿ Almost three-quarters globally (and 82% in the US) believe that the quality of content today is good or excellent.
About the Data: The results are based on a survey of 12,169 consumers across 6 countries, all of whom are at least 18 years old and use at least one digital device. The survey was fielded September 12-29, 2015. The geographic breakdown was as follows: US (2,008); UK (2,007); France (2,114); Germany (2,010); Japan (2,014); and Australia (2,016).
External content refers to:
● Topical articles/news content;
● Humorous content;
● Photos from others (share, pin, etc.);
● Videos others have created (includes YouTube, Periscope, Vine); and
● Reviews others have written (movies, products, businesses, etc.).
Top Ten Box Office 18-20 December 2015 (Domestic Only)
#1 ‘Star Wars: The Force Awakens’$ 88.30 million in 4,134 theaters
#2 ‘Daddy’s Home’ $ 29.00 million
#3 ‘The Hatefull Eight’ $ 16.24 million
#4 ‘Sisters’ $ 12.58 million
#5 ‘Alvin & The Chipmunks’ $ 11.80 million
#6 ‘Joy’ $ 10.40 million
#7 ‘The Big Short’ $ 9.00 million
#8 ‘Concussion’ $ 8.00 million
#9 ‘Hunger Games:Mock2’ $ 4.63 million
#10 ‘The Good Dinasaur’ $ 4.00 million
International Box Office 1-3 January 2016
#1 ‘Star Wars’ $ 96.30 million
#2 ‘Detective Chinatown’ $ 45.00 million
#3 ‘Mr. Six’ $ 38.00 million
#4 ‘Mojin: The Lost Lege..’$ 32.00 million
#5 ‘Nuovo progetto Di Ch..’$ 20.00 million
#6 ‘Peanuts Movie’ $ 16.80 million
#7 ‘The Himalayas’ $ 11.00 million
#8 ‘Alvin & the Chipmunks’ $ 10.30 million
#9 ‘Little Door Gods’ $ 10.00 million
#10 ‘The Good Dinosaur’ $ 9.50 million
Top Ten Box Office Worldwide 2015
#1 Jurassic World $1,669.0
#2 Furious 7 $1,515.0
#3 Star Wars:Force Awakens $1,510.8
#4 Avengers: Age of Ultron $1,405.0
#5 Minions $1,157.3
#6 Spectre $ 864.8
#7 Inside Out $ 856.1
#8 Mission:Impossible-RN $ 682.3
#9 HungerGames:Mockingjay2 $ 635.9
#10 The Martian $ 596.3
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Across The Pond
7P ‘The Voice UK‘ 5th season premiere finished with an average 7.12 million viewers (32%)
8P ‘Casual+y‘ finished with an average 5.23 million viewers (24.1%).
9P ‘Match of the Day‘ finished with an average 3.06 million viewers (22.4%).
8P ‘Ninja Warrior UK‘ finished with an average 3.89 million viewers (17.9%).
9P ‘Take Me Out‘ finished with an average 2.98 million viewers viewers (13.3%).
10P ‘The Jonathan Ross Show‘ finished with an average with 2.06 million viewers (9.8%).
Channel 5 The Viacom Five
9P ‘Celebrity Big Brother‘ finished with an average 1.24 million viewers (5.7%).
Network Nine finished #1 Saturday in Australia with a 27.8% share of the available audience.
Seven finished #2 with an 25.2% share.
Ten finished #3 with a 22.7% share.
ABC finished #4 Saturday with a 17.8% share.
SBS finished #5 Saturday with a 6.5% share of the available audience in Australia.
Top Ten Non-Newscast Programs In Australia Saturday
#1 CRICKET:BigBashGM24SES2 TEN 661,000 viewers #1 in Sydney, Melbourne & Adelaide
#2 CRICKET:BigBashPostGame TEN 641,000 viewers #1 in Brisbane
#3 CRICKET:BigBashGM24SES1 TEN 514,000 viewers Melbourne top market
#4 JOURNEY TO THE CENTRE
OF THE EARTH Nine 504,000 viewers Melbourne top market
#5 THE PRINCESS DIARIES Seven 486,000 viewers #1 in Perth
#6 OUR ZOO ABC 478,000 viewers Sydney top market
#7 MYSTERY ROAD (R) ABC 403,000 viewers Sydney top market
#8 LIFE AS WE KNOW IT Nine 310,000 viewers Sydney top market
#9 GHOSTBUSTERS Seven 277,000 viewers Sydney & Melbourne top markets
#10 HOPMAN CUP 2016-NIGHT 7mate 225,000 viewers Melbourne top market
Top Newscasts in Australia Saturday
#1 NINE NEWS SATURDAY Nine 899,000 viewers #1 in Sydney, Melbourne & Adelaide
#2 ABC NEWS-SA ABC 737,000 viewers Melbourne top market
#3 SEVEN NEWS – SAT Seven 732,000 viewers #1 in Brisbane & Perth
#4 TEN EYEWITNESS NEWS SAT TEN 350,000 viewers Sydney top market
#5 WEEKEND SUNRISE – SAT Seven 283,000 viewers Melbourne top market
#6 WEEKEND TODAY–SATURDAY Nine 280,000 viewers Sydney top market
#7 WEEKEND SUNRISE–SatLate Seven 258,000 viewers Sydney top market
#8 NINE NEWS: FIRST @ FIVE Nine 243,000 viewers Sydney top market
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Dave Brubeck ‘Live in ’66‘