‘It’s All About Screens.’ This is the Daily Diary of Screens. On Tuesday, January 5, 2016, CBS finished #1 broadcast network as ‘NCIS‘ was the top program. BBC One finished #1 in the UK as ‘Silent Witness‘ was the top program. Nine finished #1 as ‘Seven News‘ was #1 newscast and ‘Cricket: Big Bash League Game 20 Session 2 was the top non-news program. ‘Star Wars‘ #1 box office in the U.S. & Internationally, again. There are 3.734 Billion Unique Mobile 68% Social Ad Clicks Are Now Mobile. Users as of this quarter, account for a 51% worldwide penetration. Direct uploads of user videos to Facebook now exceed YouTube. 88% of Twitter users are on mobile. The Google+1 button is hit 5 billion times per day. 80% of Internet users on Pinterest are female. LinkedIn has 347 million registered members. 600 million users on Whatsapp.
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
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For Tuesday, January 5, 2016 (Posted on January 6, 2016)
8P ‘NCIS‘ with ‘Sister City: Part 1’ finished #1 on Monday with an average 18.97 million viewers and an 11.3/18.
9P ‘NCIS: New Orleans‘ with ‘Sister City: Part 2’ finished with an average 17.25 million viewers and a 10.1/16.
10P ‘Limitless‘ with ‘The Assassination of Eddie Morra’ finished with an average 7.30 million viewers and a 6.2/10.
*NOTE: ‘NCIS’ drew 18.97 million while the remaining broadcast networks in the 8P (ET) time slot only produced 12.423 million viewers. That’s an astounding 67%+ of the English speaking audience.
8P ‘Hollywood Game Night‘ finished with an average 4.41 million viewers and a 3.1/5.
9P ‘Chicago Fire‘ with ‘The Beating Heart’ finished with an average 7.43 million viewers and a 5.1/8.
10P ‘Chicago Med‘ with ‘Malignant’ finished #1 in its time slot with an average 8.39 million viewers and a 5.5/10.
8P ‘Fresh Off The Boat‘ rerun finished with an average 3.58 million viewers and a 2.5/4.
830P ‘The Muppets‘ rerun finished with an average 2.08 million viewers and a 1.5/2.
9P ‘Shark Tank‘ finished with an average 4.327 million viewers and a 3.1/5.
10P ‘Beyond The Tank‘ finished with an average 3.888 million viewers 2.9/5.
8P ‘New Girl‘ season debut finished with an average 3.33 million viewers and a 2.5/4.
830P ‘Grandfathered‘ finished with an average 2.95 million viewers and a 2.2/3.
9P ‘Brooklyn Nine-Nine‘ finished with an average 2.73 million viewers and a 2.0/3.
930P ‘The Grinder‘ finished with an average 2.13 million viewers and a 1.6/3.
8P ‘Antes Muerta que Lichita‘ finished with a 1.1/2.
9P ‘Pasión y Poder‘ finished #1 Hispanic program Tuesday with a 1.2/2.
10P ‘Yo no Creo en los Hombres‘ finished with a 1.0/2.
8P ‘Celia‘ finished tied for #1 Hispanic program Tuesday with a 1.2/2.
9P ‘ Bajo el Mismo Cielo’ finished with an 0.9/2.
10P ‘Señora Acero’ finished with a 1.0/2.
8P ‘The Flash‘ rerun finished with an average 1.17 million viewers and a 0.9/1.
9P ‘iZombie‘ rerun finished with an average 700,000 viewers and a 0.1/1.
1135P NBC’s ‘The Tonight Show Starring Jimmy Fallon‘ finished with a 2.7/7.
1135P CBS ‘Late Show with Stephen Colbert‘ finished with a 2.1/5.
1135P ABC’s ‘Jimmy Kimmel Live‘ finished with a 1.7/4.
1235A NBC’s ‘Late Night With Seth Meyers‘ finished with a 1.2/4.
1235A ABC’s ‘Nightline‘ finished with a 1.1/4.
1235A CBS' 'Late Late Show with James Corden' finished with a 1.0/3.
0135A NBC's 'Last Call with Carson Daly' finished with an average 0.7/3.
For The Record
CBS finished #1 on the first Tuesday of the New Year with an average 14.376 million viewers and a 8.6/14. NBC finished #2 with an average 6.730 million viewers and a 4.5/7. ABC finished a distant #3 with an average 4.628 million viewers and a 2.7/4. FOX finished #4 with an average 2.811 million viewers and a 2.1/3. Univision finished with an average 2.101 million viewers and a 1.1/2. Telemundo finished with an average 1.300 million viewers and a 1.1/2. The CW finished with an average 954,500 viewers and a 0.7/1. Total English Speaking Broadcast Networks drew 28.549 million viewers compared to 30.837 million viewers a year ago this comparable date or down -9.258%.
Today In Communication History
On this date in 1963 – Mutual of Omaha’s ‘Wild Kingdom’ premiered on NBC.
Also today, the predecessor of ‘Good Morning America’ debuted in 1975. It was called ‘AM America’. The edition shown above is from that year and featured an amazing group.
NOTE:We have entered a new era in screen ratings. Nielsen is expanding its sample of TV viewers to include new homes with meters that record the channel being watched — but not the demographics of the people watching. That will be estimated using data modeling and an algorithm Nielsen has developed, and added to the current sample that does include people meters that measure demos. The Panel Expansion (NPX), in which 12,900 households have been added to the national sample, is at the center of this change. The household ratings in these homes are measured by meters on each television in the home, while the demographic ratings in these homes will be assigned by Nielsen using a statistical algorithm. This is the first time since 1987 that homes in the national sample are not equipped with PeopleMeters, which measure both the program viewed and the people watching it.
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Social Media News
Twitter is taking a shot at interactive advertising. The company’s new conversational ads, now available for beta testing, allow marketers to tweet out advertisements that come equipped with a call-to-action button. Users can then change the original marketing copy into a more personalized message. (If you want to turn “What’s your favorite @Starbucks beverage?” into “I loves me some #caramelFrapuccinos,” have at it.) As Twitter points out in its post, the new feature is meant to help marketers convert paid engagement into organic engagement, without having to pay extra for the latter.
Snapchat is working to design an API (application programming interface) that will make it easier for partners to buy ads. The system could potentially be ready for testing by as early as this spring.
Why Do Consumers Share Content Online?
Almost two-thirds (64%) of consumers surveyed across 6 countries, including three-quarters in the US, share content online, per new data shared by Adobe from its State of Content report. Among those who share external content such as articles and photos, the top motivation for doing so is to make people laugh (37%), per the report, reflecting separate results indicating an affinity for humorous and entertaining content from brands.
In fact, 70% of respondents (75% in the US) agreed that when companies are funny it helps them be more relatable, and two-thirds (71% in the US) believe that content plays an entertaining role in their life. Of note, Ipsos research from 2013 suggested that Americans are more likely to share “funny” than “important” content on social media.
Beyond making people laugh, other top motivations for sharing external content include:
⦿ Raising awareness on a particular issue (29%);
⦿ Showing friends content they think they will enjoy (27%);
⦿ Sharing knowledge on a particular subject (21%); and
⦿ Connecting with people who feel similarly to them (20%).
Meanwhile, the most important personal driver for sharing content (either self-created or external, in this case) is connecting with people, according to the study’s results.
That’s interesting in light of separate survey results which indicate that 57% of respondents (66% in the US) feel that technology has changed how they interact with people over the past 10 years. Two-thirds agree that compared to 5 years ago it’s now easier to share photos/pictures/posts with their friends and family, and 61% agree that it’s easer to stay up-to-date with what friends and family are doing. Even so, technology and content can have an adverse effect, with 68% agreeing that young people spend too much time now on screens as opposed to in-person interaction.
In other results from the survey:
⦿ Most consumers will switch devices or stop viewing content altogether if the content is too long, takes too long to load,
or doesn’t display well on their device;
⦿ Two-thirds (73% in the US) feel that companies should focus on what they are uniquely good at to be authentic;
⦿ 72% (75% in the US) prefer when companies select a few channels to communicate with customers and do it well;
⦿ While 73% globally are open to suggestions or predictive recommendations from brands, 62% believe that recommendations
based on past behavior don’t respect privacy;
⦿ In order to improve recommendations they see, consumers are most comfortable sharing music they’ve listened to and videos
they’ve watched, and least comfortable sharing their location or birthday; and
⦿ Almost three-quarters globally (and 82% in the US) believe that the quality of content today is good or excellent.
About the Data: The results are based on a survey of 12,169 consumers across 6 countries, all of whom are at least 18 years old and use at least one digital device. The survey was fielded September 12-29, 2015. The geographic breakdown was as follows: US (2,008); UK (2,007); France (2,114); Germany (2,010); Japan (2,014); and Australia (2,016).
External content refers to:
● Topical articles/news content;
● Humorous content;
● Photos from others (share, pin, etc.);
● Videos others have created (includes YouTube, Periscope, Vine); and
● Reviews others have written (movies, products, businesses, etc.).
Top Ten Box Office 18-20 December 2015 (Domestic Only)
#1 ‘Star Wars: The Force Awakens’$ 88.30 million in 4,134 theaters
#2 ‘Daddy’s Home’ $ 29.00 million
#3 ‘The Hatefull Eight’ $ 16.24 million
#4 ‘Sisters’ $ 12.58 million
#5 ‘Alvin & The Chipmunks’ $ 11.80 million
#6 ‘Joy’ $ 10.40 million
#7 ‘The Big Short’ $ 9.00 million
#8 ‘Concussion’ $ 8.00 million
#9 ‘Hunger Games:Mock2’ $ 4.63 million
#10 ‘The Good Dinasaur’ $ 4.00 million
International Box Office 1-3 January 2016
#1 ‘Star Wars’ $ 96.30 million
#2 ‘Detective Chinatown’ $ 45.00 million
#3 ‘Mr. Six’ $ 38.00 million
#4 ‘Mojin: The Lost Lege..’$ 32.00 million
#5 ‘Nuovo progetto Di Ch..’$ 20.00 million
#6 ‘Peanuts Movie’ $ 16.80 million
#7 ‘The Himalayas’ $ 11.00 million
#8 ‘Alvin & the Chipmunks’ $ 10.30 million
#9 ‘Little Door Gods’ $ 10.00 million
#10 ‘The Good Dinosaur’ $ 9.50 million
Top Ten Box Office Worldwide 2015
#1 Jurassic World $1,669.0
#2 Furious 7 $1,515.0
#3 Star Wars:Force Awakens $1,510.8
#4 Avengers: Age of Ultron $1,405.0
#5 Minions $1,157.3
#6 Spectre $ 864.8
#7 Inside Out $ 856.1
#8 Mission:Impossible-RN $ 682.3
#9 HungerGames:Mockingjay2 $ 635.9
#10 The Martian $ 596.3
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Across The Pond
9P ‘Silent Witness‘ was #1 Monday with an average 6.69 million viewers (28.5%).
9P ‘Celebrity Big Brother‘ finished with an average 2.67 million
8P ‘Victorian Bakers‘ finished with an average 2.60 million viewers (11.8%).
9P ‘Saved‘ series debut finished with an average 1.36 million viewers (5.8%).
8P ‘Tricks of the Restaurant Trade‘ finished with an average 1.59 million viewers (7.4%).
830P ‘Richard Ayoade’s Travel Man’ finished with an average 1.56 million viewers (7.0%).
9P ‘The Big Fat Quiz of Everything‘ finished with an average 1.50 million viewers (7.4%).
9P ‘Tattoo Fixers’ finished with an average 514,000 viewers (2.2%).
Network Nine finished #1 Tuesday in Australia 27.5% share of the available audience.
Ten finished #2 Tuesday with a 25.6% share.
Seven finished #3 23.7% share of the available audience.
ABC finished #4 with a 14.7% share.
SBS finished #5 with a 8.5% share of the available audience.
Top Ten Non-Newscast Programs in Australia Tuesday
#1 CRICKET:BigBashGM20SES2 TEN 806,000 viewers #1 in Melbourne & Adelaide
#2 BORDER SECURITY Seven 771,000 viewers Melbourne top market
#3 CRICKET:BigBashGM20SES1 TEN 768,000 viewers Melbourne top market
#4 A CURRENT AFFAIR Nine 736,000 viewers #1 in Brisbane
#5 THE CHASE AUSTRALIA Seven 649,000 viewers #1 in Sydney
#6 THE PROJECT 7PM Network TEN 584,000 viewers Melbourne top market
#7 7.30 SUMMER-EV Network ABC 583,000 viewers Sydney top market
#8 THE BIG BANG THEORY Seven 570,000 viewers #1 in Perth
#9 THE BIG BANG THEORY Seven 563,000 viewers #1 in Perth
#10 FAMILY FEUD TEN 515,000 viewers Sydney top market
Top Newscast in Australia Tuesday
#1 SEVEN NEWS Seven 1,049,000 viewers #1 in Adelaide & Perth
#2 NINE NEWS Nine 1,004,000 viewers #1 in Melbourne
#3 SEVEN News/TodayTonight Seven 999,000 viewers #1 in Brisbane
#4 NINE NEWS 6:30 Nine 946,000 viewers #1 in Sydney
#5 ABC NEWS ABC 723,000 viewers Sydney top market
#6 TEN EYEWITNESS NEWS @5 TEN 528,000 viewers Sydney top market
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Bix Beiderbecke ‘Krazy Kat’