‘It’s All About Screens.’ This is the Daily Diary of Screens. On Monday, January 4, 2016, CBS finished #1 broadcast network as ‘Scorpion‘ was the top program. BBC One finished #1 in the UK as ‘Silent Witness‘ was the top program. Nine finished #1 as ‘Seven News Sunday‘ was #1 newscast and ‘A Current Affair was the top non-news program. ‘Star Wars‘ #1 box office in the U.S. & Internationally, again. There are 3.734 Billion Unique Mobile 68% Social Ad Clicks Are Now Mobile. Users as of this quarter, account for a 51% worldwide penetration. Direct uploads of user videos to Facebook now exceed YouTube. 88% of Twitter users are on mobile. The Google+1 button is hit 5 billion times per day. 80% of Internet users on Pinterest are female. LinkedIn has 347 million registered members. 600 million users on Whatsapp.
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
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For Monday, January 4, 2016 (Posted on January 5, 2016)
8P ‘Supergirl‘ ‘Blood Bonds’ finished with an average 8.779 million viewers and a 5.3/8.
9P ‘Scorpion‘ ‘White Out’ finished with an average 11.537 million viewers and a 7.3/11.
10P ‘NCIS: Los Angeles‘ ‘Core Values’ finished with an average 10.467 million viewers and a 6.6/11.
8P ‘The Bachelor‘ season debut finished with an average 7.528 million viewers and a 5.4/8.
10P ‘The Bachelor LIVE‘ finished with an average 4.212 million viewers and a 3.0/5.
8P ‘Superstore‘ finished with an average 6.028 million viewers and a 4.0/6.
830P ‘Telenovela‘ finished with an average 4.540 million viewers and a 3.1/5.
9P ‘The Biggest Loser‘ finished with an average 3.846 million viewers and a 2.5/4.
8P ‘Superhuman‘ finished with an average 3.498 million viewers and a 2.3/4.
9P ‘Superhuman‘ finished with an average 3.603 million viewers and a 2.3/4.
8P ‘Antes Muerta que Lichita‘ finished with a 1.1/2.
9P ‘Pasión y Poder‘ finished with a 1.1/2.
10P ‘Yo no Creo en los Hombres‘ finished with a 1.0/2.
8P ‘Whose Line Is It Anyway?‘ rerun finished with an average 1.618 million viewers and a 1.1/2.
830P ‘Whose Line Is It Anyway?‘ rerun finished with an average 1.502 million viewers and a 1.1/2.
9P ‘Penn & Teller: Fool Us‘ rerun finished with an average 1.317 million viewers and a 1.0/1.
8P ‘Celia‘ finished with an average 1.2/2.
9P ‘Bajo el Mismo Cielo‘ finished with an average 1.0/2.
10P ‘Señora Acero‘ finished with an average 1.1/2.
January 1, 2016 College Football Bowls Final Ratings
Fiesta Bowl 9.759 million viewers as Ohio State defeated Notre Dame.
Rose Bowl 13,552 million viewers as Stanford defeated Iowa. That’s why they call it the ‘Granddaddy of them all’.
Sugar Bowl 8,940 million viewers as Mississippi defeated Oklahoma State.
For The Record
CBS finished #1 on Monday with an average 10.261 million viewers and a 6.4/10. ABC finished #2 with an average 6.423 million viewers and a 4.6/7. NBC finished with an average 4.205 million viewers and a 2.9/4. FOX finished with an average 2.551 million viewers and a 2.3/4. Univision finished with an average 1.700 million viewers and a 1.1/2. The CW finished with an average 1.439 million viewers and a 1.0/2. Telemundo finished with an average 1.300 million viewers and a 1.1/2.
Today In Communication History
On this date in 1948, Warner Brothers-Pathe showed the very first color newsreel. The footage was of the ‘Tournament of Roses Parade’ and the ‘Rose Bowl’ football classic. Title of the video was mis-marked. This was 1948 and not 1940.
NOTE:We have entered a new era in screen ratings. Nielsen is expanding its sample of TV viewers to include new homes with meters that record the channel being watched — but not the demographics of the people watching. That will be estimated using data modeling and an algorithm Nielsen has developed, and added to the current sample that does include people meters that measure demos. The Panel Expansion (NPX), in which 12,900 households have been added to the national sample, is at the center of this change. The household ratings in these homes are measured by meters on each television in the home, while the demographic ratings in these homes will be assigned by Nielsen using a statistical algorithm. This is the first time since 1987 that homes in the national sample are not equipped with PeopleMeters, which measure both the program viewed and the people watching it.
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Social Media News
Why Do Consumers Share Content Online?
Almost two-thirds (64%) of consumers surveyed across 6 countries, including three-quarters in the US, share content online, per new data shared by Adobe from its State of Content report. Among those who share external content such as articles and photos, the top motivation for doing so is to make people laugh (37%), per the report, reflecting separate results indicating an affinity for humorous and entertaining content from brands.
In fact, 70% of respondents (75% in the US) agreed that when companies are funny it helps them be more relatable, and two-thirds (71% in the US) believe that content plays an entertaining role in their life. Of note, Ipsos research from 2013 suggested that Americans are more likely to share “funny” than “important” content on social media.
Beyond making people laugh, other top motivations for sharing external content include:
⦿ Raising awareness on a particular issue (29%);
⦿ Showing friends content they think they will enjoy (27%);
⦿ Sharing knowledge on a particular subject (21%); and
⦿ Connecting with people who feel similarly to them (20%).
Meanwhile, the most important personal driver for sharing content (either self-created or external, in this case) is connecting with people, according to the study’s results.
That’s interesting in light of separate survey results which indicate that 57% of respondents (66% in the US) feel that technology has changed how they interact with people over the past 10 years. Two-thirds agree that compared to 5 years ago it’s now easier to share photos/pictures/posts with their friends and family, and 61% agree that it’s easer to stay up-to-date with what friends and family are doing. Even so, technology and content can have an adverse effect, with 68% agreeing that young people spend too much time now on screens as opposed to in-person interaction.
In other results from the survey:
⦿ Most consumers will switch devices or stop viewing content altogether if the content is too long, takes too long to load,
or doesn’t display well on their device;
⦿ Two-thirds (73% in the US) feel that companies should focus on what they are uniquely good at to be authentic;
⦿ 72% (75% in the US) prefer when companies select a few channels to communicate with customers and do it well;
⦿ While 73% globally are open to suggestions or predictive recommendations from brands, 62% believe that recommendations
based on past behavior don’t respect privacy;
⦿ In order to improve recommendations they see, consumers are most comfortable sharing music they’ve listened to and videos
they’ve watched, and least comfortable sharing their location or birthday; and
⦿ Almost three-quarters globally (and 82% in the US) believe that the quality of content today is good or excellent.
About the Data: The results are based on a survey of 12,169 consumers across 6 countries, all of whom are at least 18 years old and use at least one digital device. The survey was fielded September 12-29, 2015. The geographic breakdown was as follows: US (2,008); UK (2,007); France (2,114); Germany (2,010); Japan (2,014); and Australia (2,016).
External content refers to:
● Topical articles/news content;
● Humorous content;
● Photos from others (share, pin, etc.);
● Videos others have created (includes YouTube, Periscope, Vine); and
● Reviews others have written (movies, products, businesses, etc.).
Top Ten Box Office 18-20 December 2015 (Domestic Only)
#1 ‘Star Wars: The Force Awakens’$ 88.30 million in 4,134 theaters
#2 ‘Daddy’s Home’ $ 29.00 million
#3 ‘The Hatefull Eight’ $ 16.24 million
#4 ‘Sisters’ $ 12.58 million
#5 ‘Alvin & The Chipmunks’ $ 11.80 million
#6 ‘Joy’ $ 10.40 million
#7 ‘The Big Short’ $ 9.00 million
#8 ‘Concussion’ $ 8.00 million
#9 ‘Hunger Games:Mock2’ $ 4.63 million
#10 ‘The Good Dinasaur’ $ 4.00 million
International Box Office 1-3 January 2016
#1 ‘Star Wars’ $ 96.30 million
#2 ‘Detective Chinatown’ $ 45.00 million
#3 ‘Mr. Six’ $ 38.00 million
#4 ‘Mojin: The Lost Lege..’$ 32.00 million
#5 ‘Nuovo progetto Di Ch..’$ 20.00 million
#6 ‘Peanuts Movie’ $ 16.80 million
#7 ‘The Himalayas’ $ 11.00 million
#8 ‘Alvin & the Chipmunks’ $ 10.30 million
#9 ‘Little Door Gods’ $ 10.00 million
#10 ‘The Good Dinosaur’ $ 9.50 million
Top Ten Box Office Worldwide 2015
#1 Jurassic World $1,669.0
#2 Furious 7 $1,515.0
#3 Star Wars:Force Awakens $1,510.8
#4 Avengers: Age of Ultron $1,405.0
#5 Minions $1,157.3
#6 Spectre $ 864.8
#7 Inside Out $ 856.1
#8 Mission:Impossible-RN $ 682.3
#9 HungerGames:Mockingjay2 $ 635.9
#10 The Martian $ 596.3
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Across The Pond
9P ‘Silent Witness‘ season debut finished with an average overnight audience of 6.54 million viewers (27.8%).
9P ‘When Ant & Dec Met The Prince‘ finished with an average 5.41 million viewers (24.3%).
9P ‘The Undateables‘ season debut finished with an average 1.77 million viewers (7.5%).
10P ‘Insert Name Here‘ finished with an average 920,000 viewers (4.7%).
9P ‘Made in Chelsea‘ reunion special finished with an average 311,000 viewers (1.3%).
Network Nine finished #1 on Monday in Australia with a 26.4% share of the available audience.
Ten finished #2 Monday with a 24.7% share.
Seven finished #3 with a 24.0% share Monday.
ABC finished #4 with a 19.1% share.
SBS finished #5 Monday in Australia with a 5.7% share of the available audience.
Top Ten Non-Newscast Programs In Australia Monday
#1 A CURRENT AFFAIR Nine 909,000 viewers #1 Sydney, Brisbane & Adelaide
#2 CRICKET:BigBashGM19SES1 TEN 789,000 viewers Melbourne top market
#3 CRICKET:BigBashGM19SES2 TEN 778,000 viewers #1 in Melbourne
#4 BORDER SECURITY Seven 771,000 viewers Melbourne top market
#5 BACK ROADS ABC 762,000 viewers #1 in Perth
#6 7.30 SUMMER ABC 733,000 viewers Melbourne top market
#7 NEW TRICKS (R) ABC 699,000 viewers Sydney top market
#8 THE BIG BANG THEORY-EP2 Seven 688,000 viewers Melbourne top market
#9 THE BIG BANG THEORY-MON Seven 659,000 viewers Sydney top market
#10 TO CATCH A SMUGGLER Nine 623,000 viewers Melbourne top market
Top Newscasts In Australia Monday
#1 SEVEN NEWS Seven 1,048,000 viewers #1 in Adelaide & Perth
#2 NINE NEWS 6:30 Nine 1,030,000 viewers #1 in Sydney & Brisbane
#3 NINE NEWS Nine 1,008,000 viewers #1 in Melbourne & Brisbane
#4 SEVEN NEWS/TodayTonight Seven 1,006,000 viewers Melbourne top market
#5 ABC NEWS ABC 788,000 viewers Melbourne top market
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Cab Calloway and the Nichols Bros ‘Jumpin Jive’