‘It’s All About Screens.’ This is the Daily Diary of Screens. On Sunday, January 3, 2016, NBC finished #1 broadcast network as ‘Sunday Night Football‘ was the top program. BBC One finished #1 in the UK as ‘Countryfile‘ was the top program. Nine finished #1 as ‘Seven News Sunday‘ was #1 newscast and ‘60 Minutes Summer was the top non-news program. ‘Star Wars‘ #1 box office in the U.S. & Internationally. There are 3.734 Billion Unique Mobile 68% Social Ad Clicks Are Now Mobile. Users as of this quarter, account for a 51% worldwide penetration. Direct uploads of user videos to Facebook now exceed YouTube. 88% of Twitter users are on mobile. The Google+1 button is hit 5 billion times per day. 80% of Internet users on Pinterest are female. LinkedIn has 347 million registered members. 600 million users on Whatsapp.
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Sunday, January 3, 2016 (Posted on January 4, 2016)
7P ‘Football Night In America‘ finished with an average 8.273 million viewers.
8P ‘SNF Pregame‘ finished with an average 17.466 million viewers.
830P ‘Sunday Night Football‘ with Minnesota Vikings defeating the Green Bay Packers finished with an average 21.494 million viewers.
7P ‘NFL Overrun‘ with Denver Broncos defeating San Diego Chargers finished with an average 21.522 million viewers.
8P ‘60 Minutes‘ finished with an average 13.432 million viewers
9P ‘Undercover Boss‘ finished with an average 6.641 million viewers.
10P ‘Limitless‘ rerun finished with an average 3.171 million viewers.
7P ‘America’s Funniest Home Videos‘ finished with an average 5.922 million viewers.
8P ‘Galavant‘ finished with an average 3.224 million viewers.
9P ‘Quantico‘ rerun finished with an average 1.935 million viewers.
7P ‘NFL Overrun‘ with Seattle Seahawks defeating the Arizona Cardinals finished with an average 9.989 million viewers.
730P ‘The OT‘ finished with an average 6.221 million viewers.
8P ‘The Simpsons‘ finished with an average 4.434 million viewers.
830P ‘Cooper Barrett’s Guide‘ series premiere finished with an average 2.634 million viewers.
9P ‘Family Guy‘ finished with an average 3.250 million viewers.
930P ‘Bordertown‘ series premiere finished with an average 2.356 million viewers.
For The Record
NBC finished #1 Sunday with an average 17.685 million viewers and a 10.1 rating and 16 share of the available audience. CBS finished #2 with an average 11.192 million viewers and a 6.7/11. FOX finished #3 with an average 4.814 million viewers and a 2.8/4. ABC finished with an average 3.254 million viewers and a 1.9/3. Univision finished with a 1.0/2. Telemundo finished with a 0.6/1.
Today In TV Communication History
On this date in 1961 – The first episode of ‘Mr. Ed’ aired on CBS.
NOTE:We have entered a new era in screen ratings. Nielsen is expanding its sample of TV viewers to include new homes with meters that record the channel being watched — but not the demographics of the people watching. That will be estimated using data modeling and an algorithm Nielsen has developed, and added to the current sample that does include people meters that measure demos. The Panel Expansion (NPX), in which 12,900 households have been added to the national sample, is at the center of this change. The household ratings in these homes are measured by meters on each television in the home, while the demographic ratings in these homes will be assigned by Nielsen using a statistical algorithm. This is the first time since 1987 that homes in the national sample are not equipped with PeopleMeters, which measure both the program viewed and the people watching it.
Social Media News
Why Do Consumers Share Content Online?
Almost two-thirds (64%) of consumers surveyed across 6 countries, including three-quarters in the US, share content online, per new data shared by Adobe from its State of Content report. Among those who share external content such as articles and photos, the top motivation for doing so is to make people laugh (37%), per the report, reflecting separate results indicating an affinity for humorous and entertaining content from brands.
In fact, 70% of respondents (75% in the US) agreed that when companies are funny it helps them be more relatable, and two-thirds (71% in the US) believe that content plays an entertaining role in their life. Of note, Ipsos research from 2013 suggested that Americans are more likely to share “funny” than “important” content on social media.
Beyond making people laugh, other top motivations for sharing external content include:
⦿ Raising awareness on a particular issue (29%);
⦿ Showing friends content they think they will enjoy (27%);
⦿ Sharing knowledge on a particular subject (21%); and
⦿ Connecting with people who feel similarly to them (20%).
Meanwhile, the most important personal driver for sharing content (either self-created or external, in this case) is connecting with people, according to the study’s results.
That’s interesting in light of separate survey results which indicate that 57% of respondents (66% in the US) feel that technology has changed how they interact with people over the past 10 years. Two-thirds agree that compared to 5 years ago it’s now easier to share photos/pictures/posts with their friends and family, and 61% agree that it’s easer to stay up-to-date with what friends and family are doing. Even so, technology and content can have an adverse effect, with 68% agreeing that young people spend too much time now on screens as opposed to in-person interaction.
In other results from the survey:
⦿ Most consumers will switch devices or stop viewing content altogether if the content is too long, takes too long to load,
or doesn’t display well on their device;
⦿ Two-thirds (73% in the US) feel that companies should focus on what they are uniquely good at to be authentic;
⦿ 72% (75% in the US) prefer when companies select a few channels to communicate with customers and do it well;
⦿ While 73% globally are open to suggestions or predictive recommendations from brands, 62% believe that recommendations
based on past behavior don’t respect privacy;
⦿ In order to improve recommendations they see, consumers are most comfortable sharing music they’ve listened to and videos
they’ve watched, and least comfortable sharing their location or birthday; and
⦿ Almost three-quarters globally (and 82% in the US) believe that the quality of content today is good or excellent.
About the Data: The results are based on a survey of 12,169 consumers across 6 countries, all of whom are at least 18 years old and use at least one digital device. The survey was fielded September 12-29, 2015. The geographic breakdown was as follows: US (2,008); UK (2,007); France (2,114); Germany (2,010); Japan (2,014); and Australia (2,016).
External content refers to:
● Topical articles/news content;
● Humorous content;
● Photos from others (share, pin, etc.);
● Videos others have created (includes YouTube, Periscope, Vine); and
● Reviews others have written (movies, products, businesses, etc.).
Top Ten Box Office 18-20 December 2015 (Domestic Only)
#1 ‘Star Wars: The Force Awakens’$ 88.30 million in 4,134 theaters
#2 ‘Daddy’s Home’ $ 29.00 million
#3 ‘The Hatefull Eight’ $ 16.24 million
#4 ‘Sisters’ $ 12.58 million
#5 ‘Alvin & The Chipmunks’ $ 11.80 million
#6 ‘Joy’ $ 10.40 million
#7 ‘The Big Short’ $ 9.00 million
#8 ‘Concussion’ $ 8.00 million
#9 ‘Hunger Games:Mock2’ $ 4.63 million
#10 ‘The Good Dinasaur’ $ 4.00 million
International Box Office 1-3 January 2016
#1 ‘Star Wars’ $ 96.30 million
#2 ‘Detective Chinatown’ $ 45.00 million
#3 ‘Mr. Six’ $ 38.00 million
#4 ‘Mojin: The Lost Lege..’$ 32.00 million
#5 ‘Nuovo progetto Di Ch..’$ 20.00 million
#6 ‘Peanuts Movie’ $ 16.80 million
#7 ‘The Himalayas’ $ 11.00 million
#8 ‘Alvin & the Chipmunks’ $ 10.30 million
#9 ‘Little Door Gods’ $ 10.00 million
#10 ‘The Good Dinosaur’ $ 9.50 million
Top Ten Box Office Worldwide 2015
#1 Jurassic World $1,669.0
#2 Furious 7 $1,515.0
#3 Star Wars:Force Awakens $1,510.8
#4 Avengers: Age of Ultron $1,405.0
#5 Minions $1,157.3
#6 Spectre $ 864.8
#7 Inside Out $ 856.1
#8 Mission:Impossible-RN $ 682.3
#9 HungerGames:Mockingjay2 $ 635.9
#10 The Martian $ 596.3
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Across The Pond
630P ‘Countryfile‘ finished with an average 6.88 million viewers (30.6%).
730P ‘Still Open All Hours‘ finished with an average 6.22 million viewers (26.0%).
8P ‘Antiques Roadshow‘ finished with an average 5.19 million viewers (20.4%).
9P ‘War and Peace‘ debut with an average 6.30 million viewers (25.0%).
6P ‘Ninja Warrior UK‘ finished with an average 2.91 million viewers (13.4%).
7P ‘Beowulf:Return to the Badlands‘ finished with an average 2.32 million viewers (9.9%).
8P ‘Endeavor‘ finished with an average 4.44 million viewers (16.6%).
8P ‘Walking the Himalayas‘ finished with an average 1.72 million viewers (6.7%).
9P ‘Deutschland 83‘ finished with an average 1.24 million viewers (4.9%).
Network Nine finished #1 Sunday in Australia with a 25.5% share of the available audience.
Seven finished #2 Sunday with an average 25.1% share.
Ten finished #3 with a 23.1% share of the available audience.
ABC finished #4 with a 17.5% share.
SBS finished #5 Sunday with an average 8.8% share of the available audience.
Top Ten Non-Newscast Programs In Australia Sunday
#1 60 MINUTES -SUMMER Nine 815,000 viewers #1 in Sydney
#2 CRICKET:BigBashGM18SES2 TEN 757,000 viewers #1 in Brisbane
#3 CRICKET:BigBashGM18Post TEN 747,000 viewers #1 in Melbourne & Adelaide
#4 BORDER SECURITY:Int’l Seven 742,000 Melbourne top market
#5 VERA ABC 727,000 viewers Sydney top market
#6 3RD TEST–AUvsW.INDIES 3 Nine 718,000 Melbourne top market
#7 THE FORCE–BEHIND LINE Seven 692,000 viewers Sydney top market
#8 MOTORWAY PATROL Seven 672,000 viewers #1 in Perth
#9 GRAND DESIGNS (R) ABC 636,000 viewers Sydney top market
#10 3RD TEST–AUvsW.INDIES 2 Nine 602,000 Melbourne top market
Top Newscasts In Australia Sunday
#1 SEVEN NEWS – SUN Seven 1,178,000 viewers #1 in Sydney & Perth
#2 NINE NEWS SUNDAY Nine 1,099,000 viewers #1 in Melbourne, Brisbane & Adelaide
#3 ABC NEWS SUNDAY-EV ABC 773,000 viewers Sydney top market
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