‘It’s All About Screens.’ This is the Daily Diary of Screens. On Monday, December 14, 2015, NBC finished #1 broadcast network as ‘The Voice’‘ was the top program. BBC One finished #1 in the UK as ‘Crimewatch‘ was the top program. Seven finished #1 Tuesday as ‘Seven News & Seven News/Today Tonight‘ were #1 newscasts and ‘7.30 was the top non-news program. ‘The Hunger Games: Mockingjay 2‘ #1 on weekend 11-13 December 2015 (Domestic) ‘Surprise-Journey To The West‘ #1 on weekend 11-13 December 2015 (International). There are 3.734 Billion Unique Mobile 68% Social Ad Clicks Are Now Mobile. Users as of this quarter, account for a 51% worldwide penetration. Direct uploads of user videos to Facebook now exceed YouTube. 88% of Twitter users are on mobile. The Google+1 button is hit 5 billion times per day. 80% of Internet users on Pinterest are female. LinkedIn has 347 million registered members. 600 million users on Whatsapp. TUESDAY AUSTRALIAN OVERNIGHT TV RATINGS (*SEE BELOW)
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
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For Monday, December 14, 2015 (Posted on December 15, 2015)
The Peacock Network dominated Monday in prime time on broadcast networks. At 8P, the final performance episode of ‘The Voice‘ finished with an average 13.91 million viewers to register as the top broadcast program of the evening. But then at 10P, ‘Adele Live In New York City‘ pulled in an average 11.25 million viewers to give Sarnoff Siti top billing on Monday.
The Disney Sporting Network had NFL Football on Monday. At 8P, ‘Monday Night Football‘ featuring the New York Giants defeating the Miami Dolphins 31-24 in Miami finished down from last week and finished with a average 11.547 million viewers and a 8.7 metered market rating, down 13% from last week’s season high Dallas Cowboys’ 19-16 win over the Washington Redskins. The game peaked at a 9.8 from 945-10P. ESPN’s telecast had an 8.0 rating in New York and a 6.5 in Miami-Ft. Lauderdale. It was simulcast on local affiliates in both markets, with an 8.2 on N.Y. ABC affiliate WABC and a 9.2 on Miami CBS affiliate WFOR. West Palm Beach, a secondary market for the Dolphins, topped both with a 17.8 rating. Las Vegas (15.4) and New Orleans (13.2) were the top neutral markets. Las Vegas is always in the top five markets. Wonder why?
The Tiffany Network ran their normal prime time schedule on Monday and finished with solid results. At 8P, ‘Supergirl‘ finished with an average 7.39 million viewers. Then at 9P, ‘Scorpion‘ with a terrific episode attempting to save a town from disastrous flooding was imaginative and exciting as it finished with an average 9.38 million viewers in a Christmas themed show. At 10P, the always powerful ‘NCIS:Los Angeles‘ finished with an average 9.34 million viewers, keeping all of its lead-in with a very special Christmas themed show of its own. And ‘G’ finally has a girl friend. No furniture. But he has a girlfriend. NOTE: The CBS affiliate in Miami carried ‘Monday Night Football’. Ratings for CBS could be subject to greater adjustments than usual in the final nationals.
The Alphabet Network had an average Monday with ‘The Greats’. At 8P, ‘The Great Christmas Light Fight‘ finished with an average 5.01 million viewers. At 10P, ‘The Great Holiday Baking Show‘ finished with an average 4.08 million viewers. ‘The Greats’ didn’t do so well. NOTE: The ABC affiliate in New York carried ‘Monday Night Football’. Ratings for ABC could be subject to great adjustments than usual in the final nationals.
The #1 Hispanic Network in America had an average evening in prime time on Monday. At 8P, ‘A Muerta Que Lichita‘ delivered and average 2.017 million viewers and a 1.1/2. At 9P, ‘Pasion y Poder‘ finished with an average 2.369 million viewers and a 1.2/2 to retake the Hispanic programming lead on the evening. At 10P, ‘Yo No Creo En Hombres‘ hit the Hispanic programming high on Monday with an average 2.403 and a 1.3/2 to finish as the #1 program.
The Animal Network of Broadcast had their normal schedule for Monday, all in reruns. At 8P, a rerun of ‘Gotham‘ finished with an average 1.39 million viewers. Then at 9P, another rerun of ‘Bones‘, which must be its millionth rerun of the season, finished as the top show on FOX on Monday with an average of 1.44 million viewers. Boys and Girls: we’ve seen these before.
The Little Network That Couldn’t had a low investment evening. At 8P, ‘The Victoria’s Secret Fashion Show‘ brought plenty of T&A to the little network without any cost as this was a CBS rerun of last week as it drew an average 1.23 million viewers, tops for the Little Network. At 9P, ‘Jane The Virgin‘ finished with an average 1.00 million viewers.
For The Record
NBC finished #1 broadcast network on Monday with an average 13.02 million viewers. ESPN finished #1 cable network with an average 10.780 million viewers. CBS finished with an average 8.70 million viewers. ABC finished with an average 4.70 million viewers. Univision finished with an average 2.263 million viewers. FOX finished with an average 1.41 million viewers. Telemundo finished with an average 1.30 million viewers. The CW finished with an average 1.12 million viewers.
Today In Communication History
On this date in 1938, the first American attempts to record television images from the face of a cathode ray tube (CRT) using 16mm film in spring-wound cameras running at 16 frames per second too place. This results in the rolling frame line (banding) and variations in exposure levels caused by mismatching of the odd and even interlaced fields that alternate to form each frame. To overcome this, a framing rate of 15fps is attempted but this results in recording only every other frame of the 30fps television signal.
Integrated Marketing Research
Slow Painful Death Of TV As Top Ad Medium
Television currently is #1 as an advertising medium, claiming a 38% share of total adspend. However, Zenith forecasts that by 2018 the internet will overtake TV to become the largest single advertising medium. One of the reasons for TV’s loss of share is the “rapid growth” of paid search, which, together with classified, is essentially a direct response channel, while TV is the “pre-eminent brand awareness channel” and Zenith expects it to remain so “for many years to come”. Mobile advertising is responsible for almost “all of the growth” in global adspend.
Twitter is enabling advertisers to engage with the 500 million monthly visitors that don’t have accounts on the platform by placing Promoted Tweets on the pages consumers go to when they click on tweets in search results. The move boosts the audience marketers can reach on Twitter to more than 800 million.
In-store purchase research on mobile devices has quadrupled in the last year. Still, 60% of people using mobile devices in-store for purchase research will convert in the physical store.
Two-thirds of YouTube views occur on mobile devices, YouTube research indicates. Mobile use played a large role in the 44% increase in time spent on YouTube by ages 18-49 in the past year.
Also, Millennials accounted for most of the audience of the year-end YouTube Ads Leaderboard, according to this breakdown of trends. Four of the top 10 ads viewed on YouTube originally aired on TV. Mobile views of the spots featured on the Leaderboards surpassed desktop for the first time at 61%.
US online advertising soared 23% to $15 billion in the third quarter — the highest quarterly spend ever. In the first half of 2015, the biggest growth was in mobile spend, which rose 54% to $8.2 billion. “Brands and agencies are focusing ever more attention on interactive screens, following consumers as they flock to digital platforms to be entertained, engaged and informed,” said Sherrill Mane of the Interactive Advertising Bureau.
Mobile application installs via Instagram’s ad platform have a click-thru rate of 0.8, besting that of even Facebook, according to a Nanigans report. “Instagram adoption among our customer base has not only been rapid, but also spans many verticals,” said Nanigans’ Cheryl Morris.
Marketers understand the appeal of having a mobile-first strategy, not only because of the proliferation of smartphones, but also due to the growing time spent on these devices. And even though nearly half of marketers and IT executives have adopted a mobile-first environment, many still have not. According to November 2015 data from the Leapfrog Marketing Institute, 51% of marketing executives and 45% of IT executives in the US said their company is not building a mobile-first environment. Additionally, 6% of marketing and IT executives said they don’t know if their company is taking a mobile-first approach. Mobile commerce has liberated shoppers, enabling them to buy pretty much anything, anywhere and at any time they want. Mobile makes shoppers much more impulsive with their purchases. Mobile will play its largest role to date in governing who people will shop with and what they will buy.
Video Ads In France
When are digital video ads most welcome in France? According to mobile device users surveyed in July, they respond most favorably to such ads while they’re on their way to work.
Remember: Marketing is no longer based entirely on planned campaigns. The most effective strategies are now powered by real-time moments that require brands to be agile and creative on the spot.
Top Ten Box Office 11-13 December 2015 (Domestic Only)
#1 ‘HungerGames:Mockingjay2’$11.30 million in 3,651 theaters
#2 ‘In The Heart Of The Sea’$11.01 million in 3,103 theaters
#3 ‘The Good Dinosaur’ $11.00 million in 3,606 theaters
#4 ‘Creed’ $10.12 million in 3,502 theaters
#5 ‘Krampus’ $ 8.01 million in 2,919 theaters
#6 ‘Spectre’ $ 4.00 million in 2,640 theaters (Critique:https://www.facebook.com/cinemacritique/)
#7 ‘The Night Before’ $ 3.90 million in 2,674 theaters
#8 ‘The Peanuts Movie’ $ 2.65 million in 2,653 theaters
#9 ‘Spotlight’ $ 2.51 million in 1,089 theaters
#10 ‘Brooklyn’ $ 1.98 million in 947 theaters
International Box Office
#1 ‘Surprise-Journey’ $17.00 million in 1 territory
#2 ‘Mockingjay2’ $ 15.40 million in 93 territories
#3 ‘The Good Dinosaur’ $ 14.30 million in 48 territories
#4 ‘Spectre’ $ 12.90 million in 95 territories (Critique:https://www.facebook.com/cinemacritique/)
#5 ‘In The Heat Of The…’$ 12.60 million in 53 territories
#6 ‘Point Break’ $ 12.30 million in 8 territories
#7 ‘The Martian’ $ 8.10 million in 11 territories
#8 ‘Bridge of Spies’ $ 6.70 million in 47 territories (Critique:https://www.facebook.com/cinemacritique/)
#9 ‘Inside Many’ $ 5.00 million in 3 territories
#10 ‘The Master’ $ 4.20 million in 1 territory
Coming For Christmas from Quentin Tarantino
‘Joy’ They’re back. Jennifer Lawrence & Bradley Cooper
‘Legend’ Tom Hardy, Emily Browning
‘The Revenant’ Leonardo DiCaprio, Tom Hardy
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An Ad You Might Like
Baird Television Picture from 1926 by John L. Baird. Many historians credit Baird with being the first to produce a live, moving, greyscale television image from reflected light.
Across The Pond
The Big One had Kirsty Young and she took the network to #1 in the UK Monday. At 830P, ‘Panorama: The Taliban Hunters‘ finished with an average 2.0 million viewers and a 9% share. But at 9P, ‘Crimewatch‘ finished as the top show of the evening with an average 3.1 million viewers (15%).
The Independent One tried but finished #2. At 9P, ‘Las Vegas with Trevor Mc Donald‘ finished with an average 2.8 million viewers (13%).
The Little Two also tried but finished #3. At 8P, ‘Simply Nigella‘ finished with an average 2.6 million viewers and a 12% share for a relaxing Christmas special. At 9P, ‘Back in Time for Christmas‘ finished with an audience of 2.7 million viewers
The Big Four At 8P, ‘How the Monarchy Can Make You Millions‘ finished with an average 906,000 and a 3% share. At 9P, ‘Our Guy in Latvia‘ finished with an average 1.3 million viewers and a 6% share.
The Viacom Five At 9P, ‘On Benefits: Life on the Dole‘ finished with an average 916,000 viewers and a (4%) share.
The Second Commercial Network in Australia finished #1 Monday with a 28.5% share of the available audience. The top newscasts in Australia on Monday was ‘Seven News’ & ‘Seven News/Today Tonight’ both with an average 941,000 viewers. Yes. It was a tie.
Network Nine finished #2 with a 26.8% share.
The Alphabet network finished #3 with a 20.3% share of the available audience. The #1 non-newscast was ‘7.30’ with an average 797,000 viewers. The network’s top non-newscast was ‘A Current Affair’ which drew an average 784,000 viewers.
The Third Commercial Network in Australia finished #4 with a 15.1% share. The network’s top program was ‘The Project 7PM’ which delivered an average 534,000 viewers.
The Special Broadcast Service in Australia finished #5 with a 9.2% share of the available audience on Monday.
Top Ten Non-Newscast Programs In Australia Monday
#1 7.30 ABC 797,000 viewers #1 in Adelaide
#2 A CURRENT AFFAIR Nine 784,000 viewers #1 in Sydney, Melbourne & Brisbane
#3 BACK ROADS ABC 742,000 viewers #1 in Perth
#4 FOREIGN CORRESPONDENT:
OUR MAN IN CHINA ABC 624,000 viewers Melbourne top market
#5 THE EMBASSY Nine 590,000 viewers Melbourne top market
#6 BETTER HOMES & GARDENS-
COUNTDOWN TO CHRISTMAS Seven 565,000 viewers Melbourne top market
#7 THE CHASE AUSTRALIA Seven 560,000 viewers Melbourne top market
#8 THE BIG BANG THEORY#2 Seven 556,000 viewers Sydney top market
#9 THE BIG BANG THEORY#1 Seven 555,000 viewers Brisbane top market
#10 THE PROJECT 7PM TEN 534,000 viewers Melbourne top market
Top Newscasts in Australia Monday
#1T SEVEN NEWS Seven 941,000 viewers #1 in Perth
#1T SEVEN News/TodayTonight Seven 941,000 viewers #1 in Melbourne
#3 NINE NEWS Nine 888,000 viewers Melbourne top market
#4 NINE NEWS 6:30 Nine 866,000 viewers #1 in Sydney
#5 ABC NEWS ABC 787,000 viewers #1 in Brisbane & Adelaide
*TUESDAY AUSTRALIAN OVERNIGHT TV RATINGS
*TUESDAY AUSTRALIAN OVERNIGHT TV RATINGS
Network Nine finished #1 Tuesday with a 31.2% share of the available audience. The network finished with both of the top category programs, #1 non-news program, ‘A Current Affair’ with an average 828,000 viewers and the #1 newscast in the nation, ‘Nine News 6:30’ with an average 946,000 viewers.
The Second Commercial Network in Australia finished #2 Tuesday with a 23.7% share. ‘The Chase Australia’ is the top non-newscast program on the network Tuesday with an average 576,000 viewers.
The Third Commercial network in Australia finished #3 with a 18.8% share of the available audience. ‘Family Feud’ was the top program on the network with an average 522,000 viewers.
The Alphabet Network in Australia finished #4 with a 17.7% share. The network’s top program was ‘7.30’ which drew an average 603,000 viewers, the #1 program in Adelaide.
The Special Broadcast Service finished #5 in Australia with an 8.6% share of the available audience.
Top Ten Non-Newscast Programming in Australia on Tuesday
#1 A CURRENT AFFAIR Nine 828,000 viewers #1 in Sydney, Melbourne & Brisbane
#2 THE BIG BANG THEORY (R) Nine 729,000 viewers Melbourne top market
#3 THE BIG BANG THEORY (R) Nine 722,000 viewers Melbourne top market
#4 LITTLE FOCKERS Nine 604,000 viewers Melbourne top market
#5 7.30 ABC 603,000 viewers #1 in Adelaide
#6 THE CHASE AUSTRALIA Seven 576,000 viewers #1 in Perth
#7 BETTER HOMES & GARDENS
COUNTDOWN TO CHRISTMAS Seven 527,000 viewers Sydney top market
#8 FAMILY FEUD TEN 522,000 viewers Melbourne top market
#9 THE PROJECT 7PM TEN 515,000 viewers Melbourne top market
#10 TERRITORY COPS (R) TEN 454,000 viewers Melbourne top market
Top Newscasts In Australia Tuesday
#1 NINE NEWS 6:30 Nine 946,000 viewers #1 in Sydney & Melbourne
#2 SEVEN NEWS Seven 945,000 viewers #1 in Adelaide & Perth
#3 NINE NEWS Nine 915,000 viewers #1 in Brisbane
#4 SEVEN News/TodayTonight Seven 864,000 viewers Melbourne top market
#5 ABC NEWS ABC 711,000 viewers Sydney top market
#6 TEN EYEWITNESS NEWS @5P TEN 468,000 viewers Melbourne top market
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Today’s featured ‘Music To Read overtheshouldermedia By’ down at the bottom of the page
Jimmy Smith ‘Christmas 64’
Vince Guaraldi ‘Charlie Brown Christmas Album’