‘It’s All About Screens.’ This is the Daily Diary of Screens. On Sunday, December 13, 2015, NBC finished #1 broadcast network as FOX’s ‘NFL Overrun with the Dallas Cowboys defeat to the Green Bay Packers’‘ was the top program. BBC One finished #1 in the UK as ‘Strictly Come Dancing‘ was the top program. Nine finished #1 Tuesday as ‘Seven News‘ was #1 newscast and ‘60 Minutes was the top non-news program. ‘The Hunger Games: Mockingjay 2‘ #1 on weekend 11-13 December 2015 (Domestic) ‘Surprise-Journey To The West‘ #1 on weekend 11-13 December 2015 (International). There are 3.734 Billion Unique Mobile 68% Social Ad Clicks Are Now Mobile. Users as of this quarter, account for a 51% worldwide penetration. Direct uploads of user videos to Facebook now exceed YouTube. 88% of Twitter users are on mobile. The Google+1 button is hit 5 billion times per day. 80% of Internet users on Pinterest are female. LinkedIn has 347 million registered members. 600 million users on Whatsapp. MONDAY AUSTRALIAN OVERNIGHT TV RATINGS (*SEE BELOW)
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Sunday, December 13, 2015 (Posted on December 14, 2015)
The Peacock Network had a big football game on Sunday night featuring two division leaders in the AFC. At 7P, ‘Football Night In America‘ finished with an average 7.70 million viewers. Then at 8P, ‘Pre-Game‘ finished with an average 15.23 million viewers. At 830P, ‘Sunday Night Football‘ featured the New England Patriots defeating the Houston Texans as 18.744 million viewers watched.
The Tiffany Network had its usual line up. At 7P, ‘60 Minutes‘ finished with an average 10.58 million viewers. At 8P, a sensational episode of ‘Madam Secretary‘ with an episode titled ‘The Greater Good’ finished with an average 10.23 million viewers as this was Must See TV ON DEMAND. Has everyone noticed that this is really a great program? At 9P, ‘The Good Wife‘ took turns you wouldn’t believe as it finished before the holiday break with an average 8.51 million viewers. Then at 10P, ‘CSI Cyber‘ finished with an average 6.12 million viewers.
The Animal Network of Broadcast had an NFL overrun and it was a big one. At 7P, ‘NFL Football Overrun‘ between the Dallas Cowboys being defeated by the Green Bay Packers at Lambeau Field, 28-7, finished with an average 22.51 million viewers. At 730P, ‘The OT‘ finished with an average 12.48 million viewers. At 8P, ‘The Simpson’s‘ finished with an average 6.13 million viewers. At 830P, ‘Brooklyn Nine-Nine‘ finished with an average 3.80 million viewers. At 9P, ‘Family Guy‘ finished with an average 3.71 million viewers. And at 930P, ‘Last Man Standing‘ finished with an average 3.11 million viewers.
The Alphabet Network At 7P, ‘America’s Funniest Home Videos‘ finished with an average 5.28 million viewers. At 8P, ‘Behind The Magic: Snow White and the Seven Dwarfs‘ finished with an average 3.44 million viewers. At 9P, ‘Blood & Oil‘ finished with an average 3.12 million viewers. At 10P, ‘Quantico‘ finished with an average 4.51 million viewers. The power of this program is to take a sliding programming schedule and as it is in its first season, pulls up the network by nearly 1 1/2 million viewers in a matter of minutes. Big time power.
For The Record
NBC finished #1 Sunday with an average 15.54 million viewers. CBS finished #2 with an average 8.67 million viewers. FOX finished #3 with an average 8.63 million viewers. ABC finished with an average 4.09 million viewers.
Today In Communication History
On this date in 1988, CBS won the exclusive rights to major league baseball’s 1990-94 seasons for $1.1 billion.
Integrated Marketing Research
Slow Painful Death Of TV As Top Ad Medium
Television currently is #1 as an advertising medium, claiming a 38% share of total adspend. However, Zenith forecasts that by 2018 the internet will overtake TV to become the largest single advertising medium. One of the reasons for TV’s loss of share is the “rapid growth” of paid search, which, together with classified, is essentially a direct response channel, while TV is the “pre-eminent brand awareness channel” and Zenith expects it to remain so “for many years to come”. Mobile advertising is responsible for almost “all of the growth” in global adspend.
Twitter is enabling advertisers to engage with the 500 million monthly visitors that don’t have accounts on the platform by placing Promoted Tweets on the pages consumers go to when they click on tweets in search results. The move boosts the audience marketers can reach on Twitter to more than 800 million.
In-store purchase research on mobile devices has quadrupled in the last year. Still, 60% of people using mobile devices in-store for purchase research will convert in the physical store.
Two-thirds of YouTube views occur on mobile devices, YouTube research indicates. Mobile use played a large role in the 44% increase in time spent on YouTube by ages 18-49 in the past year.
Also, Millennials accounted for most of the audience of the year-end YouTube Ads Leaderboard, according to this breakdown of trends. Four of the top 10 ads viewed on YouTube originally aired on TV. Mobile views of the spots featured on the Leaderboards surpassed desktop for the first time at 61%.
US online advertising soared 23% to $15 billion in the third quarter — the highest quarterly spend ever. In the first half of 2015, the biggest growth was in mobile spend, which rose 54% to $8.2 billion. “Brands and agencies are focusing ever more attention on interactive screens, following consumers as they flock to digital platforms to be entertained, engaged and informed,” said Sherrill Mane of the Interactive Advertising Bureau.
Mobile application installs via Instagram’s ad platform have a click-thru rate of 0.8, besting that of even Facebook, according to a Nanigans report. “Instagram adoption among our customer base has not only been rapid, but also spans many verticals,” said Nanigans’ Cheryl Morris.
Marketers understand the appeal of having a mobile-first strategy, not only because of the proliferation of smartphones, but also due to the growing time spent on these devices. And even though nearly half of marketers and IT executives have adopted a mobile-first environment, many still have not. According to November 2015 data from the Leapfrog Marketing Institute, 51% of marketing executives and 45% of IT executives in the US said their company is not building a mobile-first environment. Additionally, 6% of marketing and IT executives said they don’t know if their company is taking a mobile-first approach. Mobile commerce has liberated shoppers, enabling them to buy pretty much anything, anywhere and at any time they want. Mobile makes shoppers much more impulsive with their purchases. Mobile will play its largest role to date in governing who people will shop with and what they will buy.
Video Ads In France
When are digital video ads most welcome in France? According to mobile device users surveyed in July, they respond most favorably to such ads while they’re on their way to work.
Remember: Marketing is no longer based entirely on planned campaigns. The most effective strategies are now powered by real-time moments that require brands to be agile and creative on the spot.
Top Ten Box Office 11-13 December 2015 (Domestic Only)
#1 ‘HungerGames:Mockingjay2’$11.30 million in 3,651 theaters
#2 ‘In The Heart Of The Sea’$11.01 million in 3,103 theaters
#3 ‘The Good Dinosaur’ $11.00 million in 3,606 theaters
#4 ‘Creed’ $10.12 million in 3,502 theaters
#5 ‘Krampus’ $ 8.01 million in 2,919 theaters
#6 ‘Spectre’ $ 4.00 million in 2,640 theaters (Critique:https://www.facebook.com/cinemacritique/)
#7 ‘The Night Before’ $ 3.90 million in 2,674 theaters
#8 ‘The Peanuts Movie’ $ 2.65 million in 2,653 theaters
#9 ‘Spotlight’ $ 2.51 million in 1,089 theaters
#10 ‘Brooklyn’ $ 1.98 million in 947 theaters
International Box Office
#1 ‘Surprise-Journey’ $17.00 million in 1 territory
#2 ‘Mockingjay2’ $ 15.40 million in 93 territories
#3 ‘The Good Dinosaur’ $ 14.30 million in 48 territories
#4 ‘Spectre’ $ 12.90 million in 95 territories (Critique:https://www.facebook.com/cinemacritique/)
#5 ‘In The Heat Of The…’$ 12.60 million in 53 territories
#6 ‘Point Break’ $ 12.30 million in 8 territories
#7 ‘The Martian’ $ 8.10 million in 11 territories
#8 ‘Bridge of Spies’ $ 6.70 million in 47 territories (Critique:https://www.facebook.com/cinemacritique/)
#9 ‘Inside Many’ $ 5.00 million in 3 territories
#10 ‘The Master’ $ 4.20 million in 1 territory
Coming For Christmas from Quentin Tarantino
‘Joy’ They’re back. Jennifer Lawrence & Bradley Cooper
‘Legend’ Tom Hardy, Emily Browning
‘The Revenant’ Leonardo DiCaprio, Tom Hardy
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Baird Television Picture from 1926 by John L. Baird. Many historians credit Baird with being the first to produce a live, moving, greyscale television image from reflected light.
Across The Pond
The Big One had the big one to be #1 on Sunday in the UK. at 620P, ‘Countryfile‘ finished with an average 7.28 million viewers (33.9%). Then, ‘Strictly Come Dancing‘ was the #1 program in the UK Sunday as Anita Rani was eliminated and it was seen by 10.81 million viewers (43.8%), the second-highest overnight ratings of the year so far for the dancing competition. At 8P, ‘Antiques Roadshow‘ continued with an average 6.12 million viewers (24.8%). Then at 9P, David Attenborough’s ‘The Hunt‘ concluded its run with an average 3.83 million viewers (15.9%) as most everyone was switching to ITV.
The Independent One had a big show of its own. First at 7P, ‘Jekyll and Hyde‘ finished with an average 1.73 million viewers (7.2%). Then at 8P, ‘The X Factor‘ finished the season with a series high for last night’s grand final as 8.21 million viewers (33.8%) tuned in to see Louisa Johnson’s victory, along with performances from special guests One Direction, Coldplay and Adele. It was a very big show.
The Little Two presented at 8P, ‘Horizon‘ special featuring astronaut Tim Peake and it finished with an average 978,000 viewers (4.0%), days before he’s due to take flight to the International Space Station. AT 9P, Monty Don’s ‘The Secret History of the British Garden‘ finished with an average 1.2 million viewers (5%).
The Big Four at 730P had ‘Britain’s Wildest Weather 2015‘ and it brought in 1.05 million viewers (4.2%). It was followed at 9P, by Showtime’s ‘Homeland‘ which finished with an average 1.06 million viewers (4.4%) as it was the network’s top program on Sunday.
The Viacom Five at 745P presented Albert Finney and Alec Guinness’s ‘Scrooge‘ finished with an average 718,000 viewers (2.9%).
The Indy 2 at 1005P, had ‘The Xtra Factor‘ and finished with an average 666,000 viewers (4.2%).
The Little Three had Professor Green’s documentary ‘Suicide and Me‘ and in finished with 477,000 viewers (2.9%). It was rerun at 10P.
Network Nine won for the second straight day in Australia with a 27.2% share of the available audience. The mighty Nine had the top non-newscast program on the evening as ‘60 Minutes‘ finished with an average 698,000 viewers.
The Second Commercial Network in Australia finished #2 with a 26.8% share. It did have the #1 newscast in the nation on Sunday as ‘Seven News‘ finished with an average 940,000 viewers.
The Alphabet Network in Australia finished #3 with a 20.2% share of the available audience. ‘Inspector George Gently‘ finished as the top non-news program for the network on Sunday with an average 640,000 viewers.
The Third Commercial Network in Australia finished #4 with a 16.4% share. A rerun of ‘The Croods‘ was the network’s top program with an average 401,000 viewers.
The Special Broadcast Service in Australia finished #5 with a 9.4% share of the available audience. The network’s top program Sunday was ‘GREEKS, ROMANS, VIKINGS: THE FOUNDERS OF EUROPE‘ (R) which finished with an average 292,000 viewers.
Top Ten Non-Newcast Programs In Australia Sunday
#1 60 MINUTES -SUMMER Nine 698,000 viewers #1 in Sydney & Brisbane
#2 SUNDAY NIGHT-SUMMER Seven 663,000 viewers #1 in Melbourne
#3 TheForce–Behind The LineSeven 642,000 viewers #1 in Perth
#4 INSPECTOR GEORGE GENTLY ABC 640,000 viewers Melbourne top market
#5 BLINDSPOT Seven 593,000 viewers Melbourne top market
#6 KEVIN MCCLOUD’S ESCAPE
TO THE WILD (R) ABC 588,000 viewers #1 in Adelaide
#7 THE CROODS (R) TEN 401,000 viewers Melbourne top market
#8 FAMILY FEUD SUNDAY TEN 377,000 viewers Sydney top market
#9 A PENGUIN’S LIFE Nine 373,000 viewers Sydney top market
#10 MODERN FAMILY (R) TEN 349,000 viewers Melbourne top market
Top Newscasts In Australia Sunday
#1 SEVEN NEWS – SUN Seven 940,000 viewers #1 in Sydney, Adelaide & Perth
#2 NINE NEWS SUNDAY Nine 897,000 viewers #1 in Melbourne & Brisbane
#3 ABC NEWS SUNDAY-EV ABC 743,000 viewers Melbourne top market
#4 TEN EYEWITNESS NEWS SUN TEN 351,000 viewers Melbourne top market
*MONDAY AUSTRALIAN OVERNIGHT TV RATINGS
*MONDAY AUSTRALIAN OVERNIGHT TV RATINGS
The Second Commercial Network in Australia finished #1 Monday with a 28.5% share of the available audience. The top newscasts in Australia on Monday was ‘Seven News’ & ‘Seven News/Today Tonight’ both with an average 941,000 viewers. Yes. It was a tie.
Network Nine finished #2 with a 26.8% share.
The Alphabet network finished #3 with a 20.3% share of the available audience. The #1 non-newscast was ‘7.30’ with an average 797,000 viewers. The network’s top non-newscast was ‘A Current Affair’ which drew an average 784,000 viewers.
The Third Commercial Network in Australia finished #4 with a 15.1% share. The network’s top program was ‘The Project 7PM’ which delivered an average 534,000 viewers.
The Special Broadcast Service in Australia finished #5 with a 9.2% share of the available audience on Monday.
Top Ten Non-Newscast Programs In Australia Monday
#1 7.30 ABC 797,000 viewers #1 in Adelaide
#2 A CURRENT AFFAIR Nine 784,000 viewers #1 in Sydney, Melbourne & Brisbane
#3 BACK ROADS ABC 742,000 viewers #1 in Perth
#4 FOREIGN CORRESPONDENT:
OUR MAN IN CHINA ABC 624,000 viewers Melbourne top market
#5 THE EMBASSY Nine 590,000 viewers Melbourne top market
#6 BETTER HOMES & GARDENS-
COUNTDOWN TO CHRISTMAS Seven 565,000 viewers Melbourne top market
#7 THE CHASE AUSTRALIA Seven 560,000 viewers Melbourne top market
#8 THE BIG BANG THEORY#2 Seven 556,000 viewers Sydney top market
#9 THE BIG BANG THEORY#1 Seven 555,000 viewers Brisbane top market
#10 THE PROJECT 7PM TEN 534,000 viewers Melbourne top market
Top Newscasts in Australia Monday
#1T SEVEN NEWS Seven 941,000 viewers #1 in Perth
#1T SEVEN News/TodayTonight Seven 941,000 viewers #1 in Melbourne
#3 NINE NEWS Nine 888,000 viewers Melbourne top market
#4 NINE NEWS 6:30 Nine 866,000 viewers #1 in Sydney
#5 ABC NEWS ABC 787,000 viewers #1 in Brisbane & Adelaide
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Jimmy Smith ‘Christmas 64’