‘It’s All About Screens.’ This is the Daily Diary of Screens. On Saturday, December 12, 2015, ABC finished #1 broadcast network as ‘Mary Poppins’‘ was the top program. BBC One finished #1 in the UK as ‘Strictly Come Dancing‘ was the top program. Nine finished #1 Tuesday as ABC’s ‘ABC News Saturday‘ was #1 newscast and ‘New Tricks was the top non-news program. ‘The Hunger Games: Mockingjay 2‘ #1 on weekend 11-13 December 2015 (Domestic) ‘The Hunger Games: Mockingjay 2‘ #1 on weekend 4-6 December 2015 (International). There are 3.734 Billion Unique Mobile 68% Social Ad Clicks Are Now Mobile. Users as of this quarter, account for a 51% worldwide penetration. Direct uploads of user videos to Facebook now exceed YouTube. 88% of Twitter users are on mobile. The Google+1 button is hit 5 billion times per day. 80% of Internet users on Pinterest are female. LinkedIn has 347 million registered members. 600 million users on Whatsapp. SUNDAY AUSTRALIAN OVERNIGHT TV RATINGS (*SEE BELOW)
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Saturday, December 12, 2015 (Posted on December 13, 2015)
The Alphabet Network dipped into its Disney vaults on Saturday and came up a winner. At 8P, ‘Mary Poppins‘ the 1964 classic, finished #1 on Saturday with an average 4.65 million viewers. Supercalfragilisticexpialadocious.
The Tiffany Network moved ahead in the first hour, but fell to #2 on Saturday when the balance of its schedule couldn’t match. At 8P, the classic ‘Rudolph The Red-Nosed Reindeer‘ finished #1 in its time slot with an average 4.59 million viewers. But at 9P, ‘Flight Before Christmas‘ couldn’t keep pace was it dropped to #2 with an average 3.28 million viewers. At 10P, ‘48 Hours‘ finished with an average 4.03 million viewers. With your nose so bright, it couldn’t keep up with 48 hours and a flight.
The Peacock Network for whatever reason brought back a blast from the past, more like ‘Pabst Blue Ribbon Fight Nights’. At 8P, the evening began with ‘Caught On Camera‘ and drew 1.79 million viewers as Alan Funtism no longer is a hit in this day-in-age. Then at 830, the sweet science, ‘Boxing‘ finished with an average 1.848 million viewers. ‘What’l you have?’
The Animal Network of Broadcast had no football, not even Big 8 er 12 football to telecast. So it ran reruns. At 8P, a rerun of ‘Gotham‘ finished with an all-time low of an average 962,000 viewers. Then at 9P, a rerun of ‘Rosewood‘ did something no 9P show on FOX has ever done…actually have a big increase in audience as it drew an average 1.30 million viewers. The world is loving Rosie. After all, this year he is the star of FOX’s ‘Rosewood’; is on USA’s ‘Suits’ and is on TNT’s ‘Legend’. He’s everywhere. And there’s a reason. He could become the face of FOX. And that’s a good thing.
For The Record
ABC finished #1 on Saturday with an average 4.65 million viewers. CBS finished #2 with an average 3.967 million viewers. NBC finished with an average 1.794 million viewers. FOX finished with an average 1.131 million viewers.
Today In Communication History
On this date in 1966, the TV rights to the first four Super Bowls were sold to CBS and NBC for at total of $9.5 million.
Integrated Marketing Research
Slow Painful Death Of TV As Top Ad Medium
Television currently is #1 as an advertising medium, claiming a 38% share of total adspend. However, Zenith forecasts that by 2018 the internet will overtake TV to become the largest single advertising medium. One of the reasons for TV’s loss of share is the “rapid growth” of paid search, which, together with classified, is essentially a direct response channel, while TV is the “pre-eminent brand awareness channel” and Zenith expects it to remain so “for many years to come”. Mobile advertising is responsible for almost “all of the growth” in global adspend.
Twitter is enabling advertisers to engage with the 500 million monthly visitors that don’t have accounts on the platform by placing Promoted Tweets on the pages consumers go to when they click on tweets in search results. The move boosts the audience marketers can reach on Twitter to more than 800 million.
In-store purchase research on mobile devices has quadrupled in the last year. Still, 60% of people using mobile devices in-store for purchase research will convert in the physical store.
Two-thirds of YouTube views occur on mobile devices, YouTube research indicates. Mobile use played a large role in the 44% increase in time spent on YouTube by ages 18-49 in the past year.
Also, Millennials accounted for most of the audience of the year-end YouTube Ads Leaderboard, according to this breakdown of trends. Four of the top 10 ads viewed on YouTube originally aired on TV. Mobile views of the spots featured on the Leaderboards surpassed desktop for the first time at 61%.
US online advertising soared 23% to $15 billion in the third quarter — the highest quarterly spend ever. In the first half of 2015, the biggest growth was in mobile spend, which rose 54% to $8.2 billion. “Brands and agencies are focusing ever more attention on interactive screens, following consumers as they flock to digital platforms to be entertained, engaged and informed,” said Sherrill Mane of the Interactive Advertising Bureau.
Mobile application installs via Instagram’s ad platform have a click-thru rate of 0.8, besting that of even Facebook, according to a Nanigans report. “Instagram adoption among our customer base has not only been rapid, but also spans many verticals,” said Nanigans’ Cheryl Morris.
Marketers understand the appeal of having a mobile-first strategy, not only because of the proliferation of smartphones, but also due to the growing time spent on these devices. And even though nearly half of marketers and IT executives have adopted a mobile-first environment, many still have not. According to November 2015 data from the Leapfrog Marketing Institute, 51% of marketing executives and 45% of IT executives in the US said their company is not building a mobile-first environment. Additionally, 6% of marketing and IT executives said they don’t know if their company is taking a mobile-first approach. Mobile commerce has liberated shoppers, enabling them to buy pretty much anything, anywhere and at any time they want. Mobile makes shoppers much more impulsive with their purchases. Mobile will play its largest role to date in governing who people will shop with and what they will buy.
Video Ads In France
When are digital video ads most welcome in France? According to mobile device users surveyed in July, they respond most favorably to such ads while they’re on their way to work.
Remember: Marketing is no longer based entirely on planned campaigns. The most effective strategies are now powered by real-time moments that require brands to be agile and creative on the spot.
Top Ten Box Office 11-13 December 2015 (Domestic Only)
#1 ‘HungerGames:Mockingjay2’$11.30 million in 3,651 theaters
#2 ‘In The Heart Of The Sea’$11.00 million in 3,103 theaters
#3 ‘The Good Dinosaur’ $10.50 million in 3,606 theaters
#4 ‘Creed’ $10.12 million in 3,502 theaters
#5 ‘Krampus’ $ 8.01 million in 2,919 theaters
#6 ‘Spectre’ $ 4.00 million in 2,640 theaters (Critique:https://www.facebook.com/cinemacritique/)
#7 ‘The Night Before’ $ 3.90 million in 2,674 theaters
#8 ‘The Peanuts Movie’ $ 2.65 million in 2,653 theaters
#9 ‘Spotlight’ $ 2.01 million in 1,089 theaters
#10 ‘Brooklyn’ $ 1.98 million in 947 theaters
International Box Office
#1 ‘The Hunger Games’ $32.40 million in 93 territories
#2 ‘The Good Dinosaur’ $ 19.40 million in 44 territories
#3 ‘In The Heat Of The…’$ 17.10 million in 38 territories
#4 ‘The Martian’ $ 13.50 million in 18 territories
#5 ‘Point Break’ $ 12.00 million in 4 territories
#6 ‘Fall In Love Like A..’$ 11.00 million in 2 territories
#7 ‘Bridge of Spies’ $ 10.00 million in 51 territories (Critique:https://www.facebook.com/cinemacritique/)
#8 ‘Inside Man’ $ 6.60 million in 1 territory
#9 ‘Spectre’* $ 5.43 million in 95 territories (Critique:https://www.facebook.com/cinemacritique/)
#10 ‘Victor Frankenstein’ $ 5.00 million in 39 territories
* NOTE: ‘Spectre’ topped $800 million worldwide Friday.
Coming For Christmas from Quentin Tarantino
‘Joy’ They’re back. Jennifer Lawrence & Bradley Cooper
‘Legend’ Tom Hardy, Emily Browning
‘The Revenant’ Leonardo DiCaprio, Tom Hardy
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An Ad You Might Like
Baird Television Picture from 1926 by John L. Baird. Many historians credit Baird with being the first to produce a live, moving, greyscale television image from reflected light.
Across The Pond
The Big One had the big one. At 650P, ‘Strictly Come Dancing‘ continued to be the power of Saturday with an average 9.67 million viewers and a brilliant 43.1% share of the available audience. ‘Casual+y‘ held its time slot with an average 4.32 million viewers (20%). And ‘Match of the Day‘ finished with an average 2.97 million (20.9%). BBC One could have danced all night, but you had to see Manchester City come back in the added minutes to pull victory from defeat.
The Independent One finished second because its big singing contest did not fare as well as ‘I’m A Celebrity…’ as everyone was yelling ‘Get Me Out Of Here!’. At 8P, ‘The X Factor‘ recorded its lowest-ever ratings for a final last night (December 12), as the ITV singing competition fell to an average 5.72 million viewers (26.5%) to see the top three perform. It was down more than 2 million compared to the Saturday final aired in 2014 (8.14 million viewers). The first season back in 2004, won by Steve Brookstein, finished with an average 8.1 million viewers. But is that bad? After all, in 12 years it has only dropped 2 million viewers. It is still a big program. Before criticizing, perhaps the Fleet Street minions should lay off a bit. Later, ‘The Jonathan Ross Show‘ finished with an average 2.44 million viewers (15%).
The Little Two knows one thing that you can take to the bank: It isn’t Saturday unless there is a rerun of ‘Dad’s Army‘. This week’s rerun finished with an average 2.0 million viewers (9.3%). Then, ‘QI XL‘ finished with an average 1.05 million viewers (5%).
Network Nine won big on Saturday in Australia with a 31.5% share of the available audience, stopping Seven’s streak at the top of the ratings ladder with five of the top ten non-news programs. It dominated Saturday and the top non-news program was ‘First Test-Australia vs West Indies Session 2’ with an average 615,000 viewers.
The Second Commercial Network in Australia finished #2 with a 22.6% share. It’s top non-news program was the movie, ‘Dr Seuss’ How The Grinch Stole Christmas‘ which drew an average 339,000 viewers.
The Alphabet Network in Australia finished a very strong #3 with a 21.3% share of the available audience. It had both the top non news program which was ‘New Tricks‘ which finished with an average 903,000 viewers and the #1 newscast which was ‘ABC News Saturday‘ with an average 849,000 viewers as it was the top newscast in Sydney, Brisbane and Adelaide.
The Third Commercial network in Australia finished #4 with a 16.3% share. Its top non-news program was the movie, ‘Fantastic Four‘ which finished with an average 289,000 viewers.
The Special Broadcast Service finished #5 on Saturday with a 8.8% share of the available audience.
Top Ten Non-News Programs In Australia Saturday
#1 NEW TRICKS ABC 903,000 viewers #1 in All Markets
#2 1ST TEST–AU V W IN SES2 Nine 615,000 viewers Melbourne top market
#3 THE CRICKET SHOW Nine 570,000 viewers Melbourne top market
#4 ELF Nine 552,000 viewers Melbourne top market
#5 1ST TEST–AU V W IN SES1 Nine 512,000 viewers Melbourne top market
#6 DECK THE HALLS Nine 387,000 viewers Melbourne top market
#7 DR SEUSS’ HOW THE GRINCH
STOLE CHRISTMAS! Seven 339,000 viewers Melbourne top market
#8 BREATHLESS ABC 313,000 viewers Sydney top market
#9 FANTASTIC FOUR (R) TEN 295,000 viewers Melbourne top market
#10 GHOST Seven 289,000 viewers Melbourne top market
Top Ten Newscasts In Australia Saturday
#1 ABC NEWS-SA ABC 849,000 viewers #1 in Sydney, Brisbane & Adelaide
#2 SEVEN NEWS–SAT Seven 747,000 viewers #1 in Melbourne & Perth
#3 NINE NEWS SATURDAY Nine 709,000 viewers Melbourne top market
#4 TEN EYEWITNESS NEWS SAT TEN 312,000 viewers Sydney top market
*SUNDAY AUSTRALIAN OVERNIGHT TV RATINGS
*SUNDAY AUSTRALIAN OVERNIGHT TV RATINGS
Network Nine won for the second straight day in Australia with a 27.2% share of the available audience. The mighty Nine had the top non-newscast program on the evening as ‘60 Minutes‘ finished with an average 698,000 viewers.
The Second Commercial Network in Australia finished #2 with a 26.8% share. It did have the #1 newscast in the nation on Sunday as ‘Seven News‘ finished with an average 940,000 viewers.
The Alphabet Network in Australia finished #3 with a 20.2% share of the available audience. ‘Inspector George Gently‘ finished as the top non-news program for the network on Sunday with an average 640,000 viewers.
The Third Commercial Network in Australia finished #4 with a 16.4% share. A rerun of ‘The Croods‘ was the network’s top program with an average 401,000 viewers.
The Special Broadcast Service in Australia finished #5 with a 9.4% share of the available audience. The network’s top program Sunday was ‘GREEKS, ROMANS, VIKINGS: THE FOUNDERS OF EUROPE‘ (R) which finished with an average 292,000 viewers.
Top Ten Non-Newcast Programs In Australia Sunday
#1 60 MINUTES -SUMMER Nine 698,000 viewers #1 in Sydney & Brisbane
#2 SUNDAY NIGHT-SUMMER Seven 663,000 viewers #1 in Melbourne
#3 TheForce–Behind The LineSeven 642,000 viewers #1 in Perth
#4 INSPECTOR GEORGE GENTLY ABC 640,000 viewers Melbourne top market
#5 BLINDSPOT Seven 593,000 viewers Melbourne top market
#6 KEVIN MCCLOUD’S ESCAPE
TO THE WILD (R) ABC 588,000 viewers #1 in Adelaide
#7 THE CROODS (R) TEN 401,000 viewers Melbourne top market
#8 FAMILY FEUD SUNDAY TEN 377,000 viewers Sydney top market
#9 A PENGUIN’S LIFE Nine 373,000 viewers Sydney top market
#10 MODERN FAMILY (R) TEN 349,000 viewers Melbourne top market
Top Newscasts In Australia Sunday
#1 SEVEN NEWS – SUN Seven 940,000 viewers #1 in Sydney, Adelaide & Perth
#2 NINE NEWS SUNDAY Nine 897,000 viewers #1 in Melbourne & Brisbane
#3 ABC NEWS SUNDAY-EV ABC 743,000 viewers Melbourne top market
#4 TEN EYEWITNESS NEWS SUN TEN 351,000 viewers Melbourne top market
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Jimmy Smith ‘Christmas 64’