‘It’s All About Screens.’ This is the Daily Diary of Screens. On Friday, December 11, 2015, CBS finished #1 broadcast network as ‘Blue Bloods’‘ was the top program. BBC One finished #1 in the UK as ‘Have I Got News For You‘ was the top program. Seven finished #1 Tuesday as ‘Seven News‘ was #1 newscast and Ten’s ‘A Current Affair was the top non-news program. ‘The Hunger Games: Mockingjay 2‘ #1 on weekend 4-6 December 2015 (Domestic) ‘The Hunger Games: Mockingjay 2‘ #1 on weekend 4-6 December 2015 (International). There are 3.734 Billion Unique Mobile 68% Social Ad Clicks Are Now Mobile. Users as of this quarter, account for a 51% worldwide penetration. Direct uploads of user videos to Facebook now exceed YouTube. 88% of Twitter users are on mobile. The Google+1 button is hit 5 billion times per day. 80% of Internet users on Pinterest are female. LinkedIn has 347 million registered members. 600 million users on Whatsapp.
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’. SATURDAY AUSTRALIAN OVERNIGHT TV RATINGS (*SEE BELOW)
The Home Of #dailydiaryofscreens
For Friday, December 11, 2015 (Posted on December 12, 2015)
The Tiffany Network put up its best Friday line up and won, as it usually does. At 8P, ‘Amazing Race 27‘ season finale finished with an average 6.17 million viewers. Then at 9P, ‘Hawaii Five-0‘ with an episode titled ‘Ka Makau Kaa Kaua’ (The Sweet Science’) had at the center of its plot, a Welterweight Championship boxing match covering another Gabrielle attempt at taking over the syndicate in Hawaii and Kono’s husband went to prison as the gang gathers at the gate, finished with an average 8.08 million viewers, a near 2 million jump up from its lead in program. At 10P, ‘Blue Bloods‘ with an episode titled ‘Flags of Our Fathers’ centered on a law which allows, under Freedom of Speech, a demonstration to burn the U.S. flag and all of the emotional issues centered around that act, finished with an average 9.87 million viewers, once again the leading program on all of television on Friday evening. The way Frank handles this problem is most unusual. And of course, Danny is also at the center of another investigation. This was a Must See TV ON DEMAND episode. Obviously nearly 10 million viewers agreed.
The Alphabet Network ran its second placed schedule on Friday. At 8P, ‘Last Man Standing‘ finished with an average 6.8 million viewers as it was Disneyville’s high mark on Friday and #1 in its time slot. At 830P, ‘Dr. Ken‘ finished with an average 4.86 million viewers. At 9P, ‘Shark Tank‘ finished with an average 5.98 million viewers. At 10P, ‘20/20‘ finished with an average 4.54 million viewers.
The Peacock Network finished third on Friday. At 8P, ‘Undateable‘ finished with an average 2.74 million viewers. At 830P, ‘Truth Be Told‘ finished with an average 2.08 million viewers. At 9P, ‘Grimm‘ finished with an average 3.62 million viewers. At 10P, ‘Dateline‘ finished with an average 4.10 million viewers, which was the top program of the evening at Sarnoff Siti.
The Animal Network of Broadcast finished fourth. At 8P, ‘MasterChef Jr.‘ finished with an average 3.80 million viewers. At 9P, ‘World’s Funniest‘ finished with an average 1.93 million viewers.
The Little Network That Couldn’t tried. At 8P, the network decided to air the ‘Hollywood Christmas Parade‘ a long standing tradition that finished with an average 1.465 million viewers, well above its normal non-summer schedule.
For The Record
CBS finished #1 Friday with an average 8.04 million viewers. ABC finished #2 with a 5.45 million viewers. NBC finished #3 with an average 3.38 million viewers. FOX finished with an average 2.87 million viewers. The CW finished with an average 1.42 million viewers.
Today In Communication History
On this date in 1980, the first episode of ‘Magnum, P.I. aired on CBS.
Integrated Marketing Research
Slow Painful Death Of TV As Top Ad Medium
Television currently is #1 as an advertising medium, claiming a 38% share of total adspend. However, Zenith forecasts that by 2018 the internet will overtake TV to become the largest single advertising medium. One of the reasons for TV’s loss of share is the “rapid growth” of paid search, which, together with classified, is essentially a direct response channel, while TV is the “pre-eminent brand awareness channel” and Zenith expects it to remain so “for many years to come”. Mobile advertising is responsible for almost “all of the growth” in global adspend.
Twitter is enabling advertisers to engage with the 500 million monthly visitors that don’t have accounts on the platform by placing Promoted Tweets on the pages consumers go to when they click on tweets in search results. The move boosts the audience marketers can reach on Twitter to more than 800 million.
In-store purchase research on mobile devices has quadrupled in the last year. Still, 60% of people using mobile devices in-store for purchase research will convert in the physical store.
Two-thirds of YouTube views occur on mobile devices, YouTube research indicates. Mobile use played a large role in the 44% increase in time spent on YouTube by ages 18-49 in the past year.
Also, Millennials accounted for most of the audience of the year-end YouTube Ads Leaderboard, according to this breakdown of trends. Four of the top 10 ads viewed on YouTube originally aired on TV. Mobile views of the spots featured on the Leaderboards surpassed desktop for the first time at 61%.
US online advertising soared 23% to $15 billion in the third quarter — the highest quarterly spend ever. In the first half of 2015, the biggest growth was in mobile spend, which rose 54% to $8.2 billion. “Brands and agencies are focusing ever more attention on interactive screens, following consumers as they flock to digital platforms to be entertained, engaged and informed,” said Sherrill Mane of the Interactive Advertising Bureau.
Mobile application installs via Instagram’s ad platform have a click-thru rate of 0.8, besting that of even Facebook, according to a Nanigans report. “Instagram adoption among our customer base has not only been rapid, but also spans many verticals,” said Nanigans’ Cheryl Morris.
Marketers understand the appeal of having a mobile-first strategy, not only because of the proliferation of smartphones, but also due to the growing time spent on these devices. And even though nearly half of marketers and IT executives have adopted a mobile-first environment, many still have not. According to November 2015 data from the Leapfrog Marketing Institute, 51% of marketing executives and 45% of IT executives in the US said their company is not building a mobile-first environment. Additionally, 6% of marketing and IT executives said they don’t know if their company is taking a mobile-first approach. Mobile commerce has liberated shoppers, enabling them to buy pretty much anything, anywhere and at any time they want. Mobile makes shoppers much more impulsive with their purchases. Mobile will play its largest role to date in governing who people will shop with and what they will buy.
Video Ads In France
When are digital video ads most welcome in France? According to mobile device users surveyed in July, they respond most favorably to such ads while they’re on their way to work.
Remember: Marketing is no longer based entirely on planned campaigns. The most effective strategies are now powered by real-time moments that require brands to be agile and creative on the spot.
Top Ten Box Office 11-13 December 2015 Friday (Domestic Only)
#1 ‘In The Heart Of The Sea’$ 3.80 million in 3,103 theaters
#2 ‘HungerGames:Mockingjay2’$ 3.30 million in 3,651 theaters
#3 ‘Creed’ $ 2.95 million in 3,502 theaters
#4 ‘Krampus’ $ 2.50 million in 2,919 theaters
#5 ‘The Good Dinosaur’ $ 2.20 million in 3,606 theaters
#6 ‘The Night Before’ $ 1.20 million in 2,674 theaters
#7 ‘Spectre’ $ 1.10 million in 2,640 theaters (Critique:https://www.facebook.com/cinemacritique/)
#8 ‘Spotlight’ $ 0.71 million in 1,089 theaters
#9 ‘Brooklyn’ $ 0.58 million in 947 theaters
#10 ‘The Peanuts Movie’ $ 0.57 million in 2,653 theaters
International Box Office
#1 ‘The Hunger Games’ $32.40 million in 93 territories
#2 ‘The Good Dinosaur’ $ 19.40 million in 44 territories
#3 ‘In The Heat Of The…’$ 17.10 million in 38 territories
#4 ‘The Martian’ $ 13.50 million in 18 territories
#5 ‘Point Break’ $ 12.00 million in 4 territories
#6 ‘Fall In Love Like A..’$ 11.00 million in 2 territories
#7 ‘Bridge of Spies’ $ 10.00 million in 51 territories (Critique:https://www.facebook.com/cinemacritique/)
#8 ‘Inside Man’ $ 6.60 million in 1 territory
#9 ‘Spectre’* $ 5.43 million in 95 territories (Critique:https://www.facebook.com/cinemacritique/)
#10 ‘Victor Frankenstein’ $ 5.00 million in 39 territories
* NOTE: ‘Spectre’ topped $800 million worldwide Friday.
Coming For Christmas from Quentin Tarantino
‘Joy’ They’re back. Jennifer Lawrence & Bradley Cooper
‘Legend’ Tom Hardy, Emily Browning
‘The Revenant’ Leonardo DiCaprio, Tom Hardy
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Baird Television Picture from 1926 by John L. Baird. Many historians credit Baird with being the first to produce a live, moving, greyscale television image from reflected light.
Across The Pond
The Big One finally got back to #1 in the UK on Friday. At 7P, ‘The One Show‘ finished with an average 3.50 million viewers (19.7%). AT 730P, ‘A Question of Sport‘ finished with an average 2.92 million viewers (15.4%). Then at 830P, ‘Citizen Kahn‘ dropped to 2.34 million viewers (11.7%). But at 9P, ‘Have I got News For You‘ topped Friday night (December 11) television with 4.7 million viewers (20.3%) tuning in to watch with David Mitchell in the host’s chair. The evening ended with 3.05m (23.6%) for The Graham Norton Show.
The Independent One finished second in the UK on Friday. At 8P, the ever popular ‘Gino’s Italian Escape‘ was the network’s top rated show outside of soaps on Friday as it finished with an average 2.41 million viewers and a 12.4% share of the available audience. At 9P, ‘Piers Morgan’s Life Stories‘ finished with an average 2.17 million viewers (11.1.%).
The Little Two at 7P presented ‘Celebrity Antiques‘ and it brought in its usual average 1.26 million viewers (6.9%). Then at 8P, ‘Mastermind‘ finished slightly better with an average 1.81 million viewers (9.3%). At 830P, ‘An Island Parish: Falklands‘ drew 1.60 million viewers (8%).
The Big Four had ‘Gogglebox‘, and as usual it was the top program on the network on Friday as it drew an average 3.41 million viewers (17.4%). At 8P, ‘TFI Friday‘ was seen by an average 1.29 million viewers (6.5%). At 10P, viewers tuned in to see Lady C and One Direction on ‘Alan Carr: Chatty Man‘ which finished with an average 1.70 million viewers (10.9%).
The Viacom Five at 7P presented ‘The World’s Ultimate Strongest Man‘ and it drew a paltry 259,000 viewers (1.4%). At 8P, The History Channel’s ‘Ice Road Truckers‘ jumped the audience up to 742,000 viewers (3.8%). At 9P, to promote the upcoming film, ‘The Definitive History of Star Wars‘ drew 581,000 viewers (3%). And at 10P, ‘How Star Wars Changed the World‘ kept most of the audience as it finished with an average 526,000 viewers (3.2%).
The Second Commercial Network in Australia finished #1 again on Friday with a 27.3% share of the available audience as it had the #1 newscast in the nation. ‘Seven News‘ finished with an average 998,000 million viewers.
The Third Commercial network in Australia finished with a % share of the available audience. ‘Family Feud‘ was the top non-news program in Australia.
The Alphabet Network in Australia finished #4 with a % share. A rerun of ‘DCI Banks‘ was the top non-news program in Australia on Friday with an average 478,000 viewers.
The Special Broadcast Service finished #5 on Friday with a % share.
Top Ten Non-News Programs In Australia Friday
#1 A CURRENT AFFAIR Nine 726,000 viewers #1 in Melbourne & Brisbane
#2 BETTER HOMES & GARDENS Seven 670,000 viewers #1 in Sydney, Adelaide & Perth
#3 1ST TEST–AU V W IN SES3 Nine 601,000 viewers Melbourne top market
#4 THE CHASE AUSTRALIA Seven 595,000 viewers Sydney top market
#5 M- THE SANTA CLAUSE Seven 555,000 viewers Melbourne top market
#6 FAMILY FEUD TEN 498,000 viewers Melbourne top market
#7 1ST TEST–AU V W IN SES2 Nine 497,000 viewers Melbourne top market
#8 THE LIVING ROOM (R) TEN 490,000 viewers Melbourne top market
#9 DCI BANKS (R) ABC 478,000 viewers Melbourne top market
#10 THE GRAHAM NORTON SHOW TEN 473,000 viewers Sydney top market
Top Newscasts In Australia Friday
#1 SEVEN NEWS Seven 998,000 viewers #1 in Adelaide & Perth
#2 SEVEN News/TodayTonight Seven 981,000 viewers #1 in Sydney & Melbourne
#3 NINE NEWS Nine 830,000 viewers #1T in Brisbane
#4 NINE NEWS 6:30 Nine 810,000 viewers #1T in Brisbane
#5 ABC NEWS ABC 590,000 viewers Melbourne top market
*SATURDAY AUSTRALIAN OVERNIGHT TV RATINGS
*SATURDAY AUSTRALIAN OVERNIGHT TV RATINGS
Network Nine won big on Saturday in Australia with a 31.5% share of the available audience, stopping Seven’s streak at the top of the ratings ladder with five of the top ten non-news programs. It dominated Saturday and the top non-news program was ‘First Test-Australia vs West Indies Session 2’ with an average 615,000 viewers.
The Second Commercial Network in Australia finished #2 with a 22.6% share. It’s top non-news program was the movie, ‘Dr Seuss’ How The Grinch Stole Christmas‘ which drew an average 339,000 viewers.
The Alphabet Network in Australia finished a very strong #3 with a 21.3% share of the available audience. It had both the top non news program which was ‘New Tricks‘ which finished with an average 903,000 viewers and the #1 newscast which was ‘ABC News Saturday‘ with an average 849,000 viewers as it was the top newscast in Sydney, Brisbane and Adelaide.
The Third Commercial network in Australia finished #4 with a 16.3% share. Its top non-news program was the movie, ‘Fantastic Four‘ which finished with an average 289,000 viewers.
The Special Broadcast Service finished #5 on Saturday with a 8.8% share of the available audience.
Top Ten Non-News Programs In Australia Saturday
#1 NEW TRICKS ABC 903,000 viewers #1 in All Markets
#2 1ST TEST–AU V W IN SES2 Nine 615,000 viewers Melbourne top market
#3 THE CRICKET SHOW Nine 570,000 viewers Melbourne top market
#4 ELF Nine 552,000 viewers Melbourne top market
#5 1ST TEST–AU V W IN SES1 Nine 512,000 viewers Melbourne top market
#6 DECK THE HALLS Nine 387,000 viewers Melbourne top market
#7 DR SEUSS’ HOW THE GRINCH
STOLE CHRISTMAS! Seven 339,000 viewers Melbourne top market
#8 BREATHLESS ABC 313,000 viewers Sydney top market
#9 FANTASTIC FOUR (R) TEN 295,000 viewers Melbourne top market
#10 GHOST Seven 289,000 viewers Melbourne top market
Top Ten Newscasts In Australia Saturday
#1 ABC NEWS-SA ABC 849,000 viewers #1 in Sydney, Brisbane & Adelaide
#2 SEVEN NEWS–SAT Seven 747,000 viewers #1 in Melbourne & Perth
#3 NINE NEWS SATURDAY Nine 709,000 viewers Melbourne top market
#4 TEN EYEWITNESS NEWS SAT TEN 312,000 viewers Sydney top market
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Gerry Mulligan Quartet with Chet Baker ‘Stardust’