NBC #1 Thursday in the U.S. ITV #1 in the UK. Seven #1 in Australia.

‘It’s All About Screens.’ This is the Daily Diary of Screens. On Thursday, December 10, 2015, NBC finished #1 broadcast network as ‘The Big Bang Theory’‘ was the top program. ITV finished #1 in the UK as ‘Paul O’Grady’s:For The Love Of Dogs‘ was the top program. Seven finished #1 Tuesday as ‘Seven News‘ was #1 newscast and Ten’s ‘A Current Affair was the top non-news program. ‘The Hunger Games: Mockingjay 2‘ #1 on weekend 4-6 December 2015 (Domestic) ‘The Hunger Games: Mockingjay 2‘ #1 on weekend 4-6 December 2015 (International). There are 3.734 Billion Unique Mobile 68% Social Ad Clicks Are Now Mobile. Users as of this quarter, account for a 51% worldwide penetration. Direct uploads of user videos to Facebook now exceed YouTube. 88% of Twitter users are on mobile. The Google+1 button is hit 5 billion times per day. 80% of Internet users on Pinterest are female. LinkedIn has 347 million registered members. 600 million users on Whatsapp.

Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.

The Home Of #dailydiaryofscreens

For Thursday, December 10, 2015 (Posted on December 11, 2015)

NBC #1 Thursday but CBS' 'The Big Bang Theory' #1 program with 16 million viewers.

NBC #1 Thursday but CBS’ ‘The Big Bang Theory’ #1 program with 16 million viewers.


The Peacock Network pulled out Dolly and won Thursday. At 8P, ‘Michael Buble’s Christmas‘ led off the evening wth an average 7.17 million viewers. At 9P, the two hour, ‘Dolly Parton’s Coat Of Many Colors‘ was the big hit on 30 Rock Thursday as it pulled in an average 12.89 million viewers, topping the second hour with an average 13.08 million viewers. It was a festive mood at Sarnoff Siti on Thursday.


The Tiffany Network got blindsided but still had the biggest program on Thursday. At 8P, ‘The Big Bang Theory‘ pulled in an average 16.00 million viewers to become the #1 program in the nation on Thursday. At 830P, ‘Life In Pieces‘ had one of its biggest audiences of the year with an average 9.64 million viewers. Then at 8P, ‘Mom‘ drew 8.16 million viewers. While at 930P, ‘2 Broke Girls‘ fell to 6.99 million viewers against stiff competition. Then at 10P, ‘Elementary‘ finished the evening with an average 6.16 million viewers. NOTE: The CBS affiliate in Phoenix carried the ‘Thursday Night Football’ package featuring the Arizona Cardinals defeating the Minnesota Vikings which will affect the overnight numbers.


The Alphabet Network went in-house for its festivities on Thursday as the Disney broadcast network open its vaults for family value. At 8P, ‘Toy Story at 20: To Infinity‘ finished with an average 3.32 million viewers and rated as the top program on the night for Disneyville. At 8P, a rerun of the 1995 classic, ‘Toy Story‘, finished with an average 3.146 million viewers. It almost reminded all of us as an evening with Walt in the ‘Wonderful World of Color’ episodes so very long ago.


The Animal Network of Broadcast rolled out an all rerun night of one of its top programs. At 8P, a rerun of ‘Bones‘ finished with an average 4.60 million viewers. Then at 9P, another rerun of ‘Bones‘ finished with an average 4.39 million viewers. With numbers like this, Murdoch’s Minions might have to consider returning this ageless program, even without Mr. Booth. After all, Temperance could justify carrying the weight on her shoulders alone.

The NFL Network

With one of the best openings ever, 'The Great Debate' brought new meaning to 'Thursday Night Football'. http://www.nfl.com/videos/arizona-cardinals/0ap3000000598697/Al-Franken-John-McCain-debate-Vikings-Cardinals

With one of the best openings ever, ‘The Great Debate’ brought new meaning to ‘Thursday Night Football’. http://www.nfl.com/videos/arizona-cardinals/0ap3000000598697/Al-Franken-John-McCain-debate-Vikings-Cardinals

The League That Built The Network To Bring Football 24/7 presented a great opening (see above e).

Then ‘Thursday Night Football‘ featuring the Arizona Cardinals vs Minnesota Vikings in Glendale, AZ, Thursday night as the Cardinals won, 23-20, clinching the NFC West title. Numbers will be posted when available. Ratings will be posted when available.

The CW

The Little Network That Couldn’t didn’t. At 8P, ‘The Vampire Diaries‘ finished with an average 1.17 million viewers. But at 9P, ‘The Originals‘ couldn’t carry the weight as it could only pull in 981,000 friends & family.

For The Record

NBC finished #1 Thursday with an average 10.983 million viewers. CBS slipped to #2 with an average 8.852 million viewers. FOX jumped up to #3 with an average 4.495 million viewers. ABC finished with an average 3.202 million viewers. The CW finished with an average 1.076 million viewers.

Today In Communication History

On this date in 1985, General Electric Company agreed to buy RCA Corporation for $6.3 billion. Also included in the deal was NBC Radio and Television.

Integrated Marketing Research
Slow Painful Death Of TV As Top Ad Medium
Television currently is #1 as an advertising medium, claiming a 38% share of total adspend. However, Zenith forecasts that by 2018 the internet will overtake TV to become the largest single advertising medium. One of the reasons for TV’s loss of share is the “rapid growth” of paid search, which, together with classified, is essentially a direct response channel, while TV is the “pre-eminent brand awareness channel” and Zenith expects it to remain so “for many years to come”. Mobile advertising is responsible for almost “all of the growth” in global adspend.

Twitter is enabling advertisers to engage with the 500 million monthly visitors that don’t have accounts on the platform by placing Promoted Tweets on the pages consumers go to when they click on tweets in search results. The move boosts the audience marketers can reach on Twitter to more than 800 million.
In-store purchase research on mobile devices has quadrupled in the last year. Still, 60% of people using mobile devices in-store for purchase research will convert in the physical store.
Two-thirds of YouTube views occur on mobile devices, YouTube research indicates. Mobile use played a large role in the 44% increase in time spent on YouTube by ages 18-49 in the past year.
Also, Millennials accounted for most of the audience of the year-end YouTube Ads Leaderboard, according to this breakdown of trends. Four of the top 10 ads viewed on YouTube originally aired on TV. Mobile views of the spots featured on the Leaderboards surpassed desktop for the first time at 61%.
US online advertising soared 23% to $15 billion in the third quarter — the highest quarterly spend ever. In the first half of 2015, the biggest growth was in mobile spend, which rose 54% to $8.2 billion. “Brands and agencies are focusing ever more attention on interactive screens, following consumers as they flock to digital platforms to be entertained, engaged and informed,” said Sherrill Mane of the Interactive Advertising Bureau.
Mobile application installs via Instagram’s ad platform have a click-thru rate of 0.8, besting that of even Facebook, according to a Nanigans report. “Instagram adoption among our customer base has not only been rapid, but also spans many verticals,” said Nanigans’ Cheryl Morris.
Marketers understand the appeal of having a mobile-first strategy, not only because of the proliferation of smartphones, but also due to the growing time spent on these devices. And even though nearly half of marketers and IT executives have adopted a mobile-first environment, many still have not. According to November 2015 data from the Leapfrog Marketing Institute, 51% of marketing executives and 45% of IT executives in the US said their company is not building a mobile-first environment. Additionally, 6% of marketing and IT executives said they don’t know if their company is taking a mobile-first approach. Mobile commerce has liberated shoppers, enabling them to buy pretty much anything, anywhere and at any time they want. Mobile makes shoppers much more impulsive with their purchases. Mobile will play its largest role to date in governing who people will shop with and what they will buy.
Video Ads In France
When are digital video ads most welcome in France? According to mobile device users surveyed in July, they respond most favorably to such ads while they’re on their way to work.

Remember: Marketing is no longer based entirely on planned campaigns. The most effective strategies are now powered by real-time moments that require brands to be agile and creative on the spot.

Cinema News
Top Ten Box Office 4-6 December 2015 Friday (Domestic Only)

#1 ‘HungerGames:Mockingjay2’$18.60 million in 4,086 theaters
#2 ‘Krampus’ $16.02 million in 2,902 theaters
#3 ‘Creed’ $15.54 million in 3,424 theaters
#4 ‘The Good Dinosaur’ $15.51 million in 3,749 theaters
#5 ‘Spectre’ $ 5.43 million in 2,840 theaters (Critique:https://www.facebook.com/cinemacritique/)
#6 ‘The Night Before’ $ 4.92 million in 2,794 theaters
#7 ‘The Peanuts Movie’ $ 3,53 million in 2,917 theaters
#8 ‘Spotlight’ $ 2.93 million in 980 theaters
#9 ‘Brooklyn’ $ 2.43 million in 906 theaters
#10 ‘Secret In Their Eyes’ $ 1.95 million in 2,147 theaters

International Box Office
#1 ‘The Hunger Games’ $32.40 million in 93 territories
#2 ‘The Good Dinosaur’ $ 19.40 million in 44 territories
#3 ‘In The Heat Of The…’$ 17.10 million in 38 territories
#4 ‘The Martian’ $ 13.50 million in 18 territories
#5 ‘Point Break’ $ 12.00 million in 4 territories
#6 ‘Fall In Love Like A..’$ 11.00 million in 2 territories
#7 ‘Bridge of Spies’ $ 10.00 million in 51 territories (Critique:https://www.facebook.com/cinemacritique/)
#8 ‘Inside Man’ $ 6.60 million in 1 territory
#9 ‘Spectre’ $ 5.43 million in 95 territories (Critique:https://www.facebook.com/cinemacritique/)
#10 ‘Victor Frankenstein’ $ 5.00 million in 39 territories

Coming Soon

Coming December

Coming For Christmas from Quentin Tarantino

‘Joy’ They’re back. Jennifer Lawrence & Bradley Cooper

‘Legend’ Tom Hardy, Emily Browning

‘The Revenant’ Leonardo DiCaprio, Tom Hardy


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An Ad You Might Like

w03Baird Television Picture from 1926 by John L. Baird. Many historians credit Baird with being the first to produce a live, moving, greyscale television image from reflected light.

Across The Pond


The Independent One finished #1 again in the UK in spite of Adele. At 830P, ‘For the Love of Dogs​ with Paul O’Grady‘ topped the night overall outside soaps with an average 4.22 million viewers (20.1%).


The Little Two outdid its older brother by having a bigger program. At 8P, ‘MasterChef: The Professionals​’ during knockout week brought in an average 2.74 million viewers (13.3%). It was followed at 9P by ‘The Last Kingdom​‘ with an average 1.65 million viewers (8.7%).


The Big One had Adele. But it wasn’t enough on this given Thursday as it finished third in the UK.. Well, at 8P, they had her on screen by not in person as ‘BBC Music Awards‘ did present Adele as she entertained an average overnight audience of 2.53 million viewers (12.8%).

Channel 4

The Big Four at 8P presented ‘Secret Life of 6-Year-Olds​‘ and it finished with an average 1.31 million viewers (6.4%). It was followed at 9P by ‘18 Kids and Counting​‘ which increased the audience on the network with an average 1.71 million viewers (8.3%).


The Little E at 830P had the latest episode of ‘The Big Bang Theory​‘ as it drew an average 1.24 million viewers (5.9%).

Sky 1

Murdoch’s Bird Network at 8P presented CBS’ ‘Supergirl‘ and she fell flat with an avera​ge 275,000 viewers.

Down Under

Seven #1 Thursday as 'A Current Affair' was the top non-news program & 'Seven News' #1 newscast.

Seven #1 Thursday as ‘A Current Affair’ was the top non-news program & ‘Seven News’ #1 newscast.


The Second Commercial Network In Australia edged into #1 again on Thursday with a 27.1% share of the available audience. ‘Seven News‘ was the #1 newscast in the nation with an average 981,000 viewers.


Network Nine finished #2 with 26.4% share. The #1 non-news program was ‘A Current Affair‘ which drew an average 748,000 viewers.


Third Commercial Network in Australia finished #3 Thursday with a 20.6% share of the available audience. The top non-news program was ‘The Project 7PM‘ with 520,000 viewers.


The Alphabet Network in Australia finished #4 with a 17.4% share. ‘ABC News‘ finished with an average 651,000 viewers.


Special Broadcast Service in Australia finished #5 with a 8.4% share of the available audience.

Top Ten Non-News Programs In Australia Thursday
#1 A CURRENT AFFAIR Nine 748,000 viewers #1 in Sydney & Brisbane
#2 7.30-EV ABC 611,000 viewers #1T in Adelaide
#3 1ST TEST–AU V W.INDIES3 Nine 592,000 viewers #1 in Melbourne
#4 THE CHASE AUSTRALIA Seven 586,000 viewers Sydney top market
#5 GREAT GETAWAYS Nine 530,000 viewers Sydney top market
#6 MIGHTY CRUISE SHIPS Seven 522,000 viewers #1 in Perth
#7 THE PROJECT 7PM TEN 520,000 viewers Sydney top market
#8 FAMILY FEUD TEN 515,000 viewers #1 in Adelaide
#9 QI ABC 497,000 viewers Melbourne top market
#10 JAMIE’S SUPER FOOD TEN 459,000 viewers Sydney top market

Top Newscast Thursday In Australia
#1 SEVEN NEWS Seven 981,000 viewers #1 Sydney, Adelaide & Perth
#2 NINE NEWS Nine 958,000 viewers #1 in Melbourne & Brisbane
#3 NINE NEWS 6:30 Nine 899,000 viewers Melbourne top market
#4 SEVEN News/TodayTonight Seven 880,000 viewers Melbourne top market
#5 ABC NEWS ABC 651,000 viewers Sydney top market
#6 TEN EYEWITNESS NEWS @5 TEN 465,000 viewers Sydney top market

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Media Notes Briefs: ‘The Consumer Isn’t A Moron. She Is Your Wife.’ @:http://bit.ly/1RnFSD7🆕💭🌎💬


New This Week: Mobile Optimized Sites A Must For Local Business 💬 – http://eepurl.com/btvkyn


Weekly Retail Media Notes. This week: ‘Knowing Mobile…Current eMail Stats’ http://bit.ly/1KslOhR💡.@cnasophis


Why Don’t You Use Mobile Now? http://goo.gl/wlnJ8o


Today’s featured ‘Music To Read overtheshouldermedia By’ down at the bottom of the page

Gerry Mulligan Quartet with Chet Baker ‘Stardust’

This entry was posted in Audience Analysis, Audience Behavior, Audience Management, Broadcast TV Ratings in Australia, Broadcast TV Ratings in the UK, Broadcast TV Ratings in US, Cable TV Ratings, Cinema, Daily Broadcast Ratings, Data, Digital, Direct, Hispanic TV Ratings, Late Night TV Ratings, Media, Media Analysis, Media Management, Mobile, Music To Read By, Music To Read overtheshouldermedia by, Television Program Renewals, Television Ratings, Thursday Night TV Ratings, Today In TV History, Uncategorized, Weekend Box Office and tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , . Bookmark the permalink.

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