‘It’s All About Screens.’ This is the Daily Diary of Screens. On Wednesday, December 9, 2015, CBS finished #1 broadcast network as ‘Survivor’‘ was the top program. ITV finished #1 in the UK as ‘‘I’m A Celebrity…Get Me Out Of Here! Coming Out‘ was the top program. Seven finished #1 Tuesday as ‘Seven News‘ was #1 newscast and Ten’s ‘Home & Away was the top non-news program. ‘The Hunger Games: Mockingjay 2‘ #1 on weekend 4-6 December 2015 (Domestic) ‘The Hunger Games: Mockingjay 2‘ #1 on weekend 4-6 December 2015 (International). There are 3.734 Billion Unique Mobile 68% Social Ad Clicks Are Now Mobile. Users as of this quarter, account for a 51% worldwide penetration. Direct uploads of user videos to Facebook now exceed YouTube. 88% of Twitter users are on mobile. The Google+1 button is hit 5 billion times per day. 80% of Internet users on Pinterest are female. LinkedIn has 347 million registered members. 600 million users on Whatsapp. THURSDAY AUSTRALIAN OVERNIGHT TV RATINGS (*SEE BELOW)
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Wednesday, December 9, 2015 (Posted on December 10, 2015)
The Tiffany Network put up its regularly scheduled programming block on Wednesday. At 8P, ‘Survivor: Cambodia‘ finished with an average 9.77 million viewers and finished as the #1 program of the evening. At 9P, ‘Criminal Minds‘ finished with an average 9.21 million viewers. At 10P, a cliff hanger for ‘Code Black‘ finished with an average 8.34 million viewers. This was a MUST SEE TV On Demand program as the crew battled a mess on the LA freeways. Congrats to those who brought ‘Survivor’ to the network and have kept it a power all of these years.
The Alphabet Network ran its normal Wednesday schedule. At 8P, ‘The Middle‘ finished with an average 8.04 million viewers. At 830P, ‘The Goldbergs‘ finished with an average 7.00 million viewers. At 9P, ‘Modern Family‘ finished with an average 8.18 million viewers to finished as the #1 program on the network Wednesday. At 930P, ‘Black-ish‘ finished with an average 6.04 million viewers. At 10P, ‘Nashville‘ finished with an average 4.13 million viewers.
The Animal Network of Broadcast threw a curve ball on Wednesday. At 8P, a rerun of ‘Empire‘ finished with an average 3.42 million viewers. Then at 9P, ‘Taraji and Terrence’s White Hot Holidays‘ special finished with an average 5.08 million viewers. One of the problems is that this program had little or no prior promotion to support it. Murdoch’s Minions blew it.
The Peacock Network did something completely out of the ordinary on Wednesday. At 8P, ‘Mat Franco’s Got Magic‘ finished with an average 4.76 million viewers. Then at 10P, ‘The Illusionists‘ finished with an average 3.42 million viewers. Frankly, Sarnoff Siti blew it by not running their regular scheduled programming.
The Little Network That Couldn’t ran its same Wednesday schedule. At 8P, ‘Arrow‘ finished with an average 2.78 million viewers. Then at 9P, ‘Supernatural‘ finished with an average 1.90 million viewers.
For The Record
CBS finished #1 Wednesday by blowing away the competition with an average 9.11 million viewers. ABC finished a distant #2 with an average 6.25 million viewers. FOX finished #3 with an average 4.25 million viewers. NBC finished with an average 4.00 million viewers. FOX News Channel finished with an average 2.86 The CW finished with an average 2.34 million viewers. Univision finished with an average 1.70 million viewers. Telemundo finished with an average 1.30 million viewers.
Today In Communication History
On this date in 1947, Paramount Pictures gave a demonstration of large-screen television using 35mm film recordings made off-air. As well as effectively owning the DuMont Television Network, Paramount has stakes in four on the top nine US television stations and has interests in a number of basic television patents. This may have been one of the earliest uses of kinescope.
Integrated Marketing Research
Slow Painful Death Of TV As Top Ad Medium
Television currently is #1 as an advertising medium, claiming a 38% share of total adspend. However, Zenith forecasts that by 2018 the internet will overtake TV to become the largest single advertising medium. One of the reasons for TV’s loss of share is the “rapid growth” of paid search, which, together with classified, is essentially a direct response channel, while TV is the “pre-eminent brand awareness channel” and Zenith expects it to remain so “for many years to come”. Mobile advertising is responsible for almost “all of the growth” in global adspend.
Top Ten Box Office 4-6 December 2015 Friday (Domestic Only)
#1 ‘HungerGames:Mockingjay2’$18.60 million in 4,086 theaters
#2 ‘Krampus’ $16.02 million in 2,902 theaters
#3 ‘Creed’ $15.54 million in 3,424 theaters
#4 ‘The Good Dinosaur’ $15.51 million in 3,749 theaters
#5 ‘Spectre’ $ 5.43 million in 2,840 theaters (Critique:https://www.facebook.com/cinemacritique/)
#6 ‘The Night Before’ $ 4.92 million in 2,794 theaters
#7 ‘The Peanuts Movie’ $ 3,53 million in 2,917 theaters
#8 ‘Spotlight’ $ 2.93 million in 980 theaters
#9 ‘Brooklyn’ $ 2.43 million in 906 theaters
#10 ‘Secret In Their Eyes’ $ 1.95 million in 2,147 theaters
International Box Office
#1 ‘The Hunger Games’ $32.40 million in 93 territories
#2 ‘The Good Dinosaur’ $ 19.40 million in 44 territories
#3 ‘In The Heat Of The…’$ 17.10 million in 38 territories
#4 ‘The Martian’ $ 13.50 million in 18 territories
#5 ‘Point Break’ $ 12.00 million in 4 territories
#6 ‘Fall In Love Like A..’$ 11.00 million in 2 territories
#7 ‘Bridge of Spies’ $ 10.00 million in 51 territories (Critique:https://www.facebook.com/cinemacritique/)
#8 ‘Inside Man’ $ 6.60 million in 1 territory
#9 ‘Spectre’ $ 5.43 million in 95 territories (Critique:https://www.facebook.com/cinemacritique/)
#10 ‘Victor Frankenstein’ $ 5.00 million in 39 territories
Coming For Christmas from Quentin Tarantino
‘Joy’ They’re back. Jennifer Lawrence & Bradley Cooper
‘Legend’ Tom Hardy, Emily Browning
‘The Revenant’ Leonardo DiCaprio, Tom Hardy
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Baird Television Picture from 1926 by John L. Baird. Many historians credit Baird with being the first to produce a live, moving, greyscale television image from reflected light.
Across The Pond
The Independent One had the power Wednesday as it finished as the top network in the UK Wednesday. At 8P had ‘I’m a Celebrity…Get Me Out of Here! Coming Out‘ which drew 6.0 million viewers and a 27% share of the available audience, making it the #1 program on the evening outside of the soaps (‘Coronation Street‘ pulled in 6.6 million viewers and a whopping 33% share of the available audience). Now everyone knows Lady C’s mental issues after the show completed. One thing about ITV, it does know how to ring out every last drop in its big programs. At 9P, the season premiere of ‘The Prey‘ finished with an average 3.2 million viewers and a 15% share.
The Big One bounced back on Wednesday but it didn’t have the top show of the evening. At 8P, ‘Cuffs‘ brought in 2.8 million viewers (a 13% share). Then at 9P, ‘The Apprentice‘ was the top program in the UK on Wednesday with an average 5.3 million viewers (25%).
The Little Two presented at 8P, ‘MasterChef:The Professionals‘ finished with an average 2.9 million viewers (a 13% share). At 9P, ‘Secrets of the Mona Lisa‘ which finished with an average 1.4 million viewers and a 6% share.
The Big Four at 8P had ‘The Superset‘ as it had 1.3 million viewers and a 6% share. At 9P had ‘24 Hours in A&E‘ and it averaged 1.4 million viewers and a 7% share.
The Viacom Five at 9P presented ‘Can’t Pay? We’ll Take It Away‘ and it finished with an average 1.1 million viewers and a 5% share.
The Second Commercial Network in Australia finished #1 Wednesday with a 281% share of the available audience. The network dominated the top spot with the #1 newscast, ‘Seven News’ which delivered an average 997,000 viewers and the #1 non-news program, ‘Home And Away’ with an average 824,000 viewers.
Network Nine finished #2 Wednesday with a 27.6% share. The top program on the network was ‘A Current Affair’ with 762,000 viewers.
The Third Commercial Network in Australia finished with a 19.2% share of the available audience. ‘The Project 7P’ was the network’s top non-news program with an average 565,000 viewers.
The Alphabet Network in Australia finished with an a 16.0% share. The network’s top program was ‘7.30’ which drew an average 624,000 viewers.
The Special Broadcast Service finished #5 Wednesday with a 9.1% share.
Top Ten Non-News Programs In Australia Wednesday
#1 HOME AND AWAY Seven 824,000 viewers #1 in Sydney, Brisbane & Perth
#2 A CURRENT AFFAIR Nine 762,000 viewers #1 in Melbourne
#3 RBT Nine 688,000 viewers Melbourne top market
#4 7.30 ABC 624,000 viewers #1 in Adelaide
#5 READY FOR TAKEOFF Nine 623,000 viewers Sydney top market
#6 THE CHASE AUSTRALIA Seven 598,000 viewers Sydney top market
#7 THE PROJECT 7PM TEN 565,000 viewers Sydney top market
#8 FAMILY FEUD TEN 515,000 viewers Sydney top market
#9 BANGKOK AIRPORT Nine 491,000 viewers Melbourne top market
#10 THE PROJECT 6.30PM TEN 463,000 viewers Sydney top market
Top Newscast In Australia Wednesday
#1 SEVEN NEWS Seven 997,000 viewers #1 in Adelaide & Perth
#2 SEVEN News/TodayTonight Seven 957,000 viewers #1 in Brisbane
#3 NINE NEWS 6:30 Nine 925,000 viewers #1 in Sydney & Melbourne
#4 NINE NEWS Nine 925,000 viewers Melbourne top market
#5 ABC NEWS ABC 756,000 viewers Melbourne top market
#6 TEN EYEWITNESS NEWS @5 TEN 467,000 viewers Sydney top market
*THURSDAY AUSTRALIAN OVERNIGHT TV RATINGS
*THURSDAY AUSTRALIAN OVERNIGHT TV RATINGS
The Second Commercial Network In Australia edged into #1 again on Thursday with a 27.1% share of the available audience. ‘Seven News‘ was the #1 newscast in the nation with an average 981,000 viewers.
Network Nine finished #2 with 26.4% share. The #1 non-news program was ‘A Current Affair‘ which drew an average 748,000 viewers.
Third Commercial Network in Australia finished #3 Thursday with a 20.6% share of the available audience. The top non-news program was ‘The Project 7PM‘ with 520,000 viewers.
The Alphabet Network in Australia finished #4 with a 17.4% share. ‘ABC News‘ finished with an average 651,000 viewers.
Special Broadcast Service in Australia finished #5 with a 8.4% share of the available audience.
Top Ten Non-News Programs In Australia Thursday
#1 A CURRENT AFFAIR Nine 748,000 viewers #1 in Sydney & Brisbane
#2 7.30-EV ABC 611,000 viewers #1T in Adelaide
#3 1ST TEST–AU V W.INDIES3 Nine 592,000 viewers #1 in Melbourne
#4 THE CHASE AUSTRALIA Seven 586,000 viewers Sydney top market
#5 GREAT GETAWAYS Nine 530,000 viewers Sydney top market
#6 MIGHTY CRUISE SHIPS Seven 522,000 viewers #1 in Perth
#7 THE PROJECT 7PM TEN 520,000 viewers Sydney top market
#8 FAMILY FEUD TEN 515,000 viewers #1 in Adelaide
#9 QI ABC 497,000 viewers Melbourne top market
#10 JAMIE’S SUPER FOOD TEN 459,000 viewers Sydney top market
Top Newscast Thursday In Australia
#1 SEVEN NEWS Seven 981,000 viewers #1 Sydney, Adelaide & Perth
#2 NINE NEWS Nine 958,000 viewers #1 in Melbourne & Brisbane
#3 NINE NEWS 6:30 Nine 899,000 viewers Melbourne top market
#4 SEVEN News/TodayTonight Seven 880,000 viewers Melbourne top market
#5 ABC NEWS ABC 651,000 viewers Sydney top market
#6 TEN EYEWITNESS NEWS @5 TEN 465,000 viewers Sydney top market
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Today’s featured ‘Music To Read overtheshouldermedia By’ down at the bottom of the page
Gerry Mulligan Quartet with Chet Baker ‘Stardust’