‘It’s All About Screens.’ This is the Daily Diary of Screens. On Tuesday, December 8, 2015, NBC finished #1 broadcast network as ‘The Voice’‘ was the top program. ITV finished #1 in the UK as ‘The Royal Variety Performance‘ was the top program. Seven finished #1 Tuesday as ‘Seven News‘ was #1 newscast and Ten’s ‘TBL FAMILIES – THE WINNER ANNOUNCED was the top non-news program. ‘The Hunger Games: Mockingjay 2‘ #1 on weekend 4-6 December 2015 (Domestic) ‘The Hunger Games: Mockingjay 2‘ #1 on weekend 4-6 December 2015 (International). There are 3.734 Billion Unique Mobile 68% Social Ad Clicks Are Now Mobile. Users as of this quarter, account for a 51% worldwide penetration. Direct uploads of user videos to Facebook now exceed YouTube. 88% of Twitter users are on mobile. The Google+1 button is hit 5 billion times per day. 80% of Internet users on Pinterest are female. LinkedIn has 347 million registered members. 600 million users on Whatsapp. WEDNESDAY AUSTRALIAN TV OVERNIGHT RATINGS (*SEE BELOW)
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Tuesday, December 8, 2015 (Posted on December 9, 2015)
The Peacock Network made it two-in-a-row with a big victory on Tuesday. At 8P, ‘The Voice‘ finished with an average 12.93 million viewers. At 9P, ‘Chicago Med‘ finished with an average 9.60 million viewers. Then at 10P, ‘Chicago Fire‘ finished with an average 9.06 million viewers.
The Tiffany Network tried to overcome with a couple of reruns and a little bit of Victoria’s secret. It didn’t work. At 8P, a rerun ‘NCIS‘ finished with an average 11.37 million viewers with a 2014 Christmas themed show featuring ‘Gibbs Rules’ titled ‘House Rules’. Then at 9P, a rerun of ‘NCIS: New Orleans‘ finished with an average 9.33 million viewers. At 10P, the ‘Victoria Secret Fashion Show‘ finished with an average 6.59 million viewers, losing the time slot and insuring the Tiffany Network to tarnish in second place for the evening.
The Alphabet Network did not do well on Tuesday. At 8P, ‘The Muppets‘ finished with an average 3.83 million viewers. At 830P, ‘Fresh Off The Boat’ finished with an average 3.93 million viewers. At 9P, ‘The Agents of SHIELD‘ finished with an average 3.84 million viewers. Then at 10P, a rerun of ‘Shark Tank‘ finished with an average 2.46 million viewers.
The Animal Network of Broadcast did not do well on Tuesday as it screamed a lot. At 8P, ‘Scream Queens‘ finished with an average 2.62 million viewers. Then at 9P, another episode of ‘Scream Queens‘ finished with an average 2.48 million viewers.
The Little Network That Couldn’t had a big player on Tuesday. At 8P, ‘The Flash‘ finished with an average 3.41 million viewers. That’s huge. Then at 9P, ‘iZombie‘ finished the evening with an average 1.50 million viewers.
For The Record
NBC finished #1 Tuesday with an average 10.53 million viewers. CBS finished #2 with an average 9.10 million viewers. ABC finished #3 with an average 3.93 million viewers. FOX News Channel finished #4 as the #1 cable network Tuesday with 2.670 million viewers. FOX finished with an average 2.55 million viewers. The CW finished with an average 2.46 million viewers. Univision finished with an average 2.20 million viewers. Telemundo finished with an average 1.30 million viewers.
Today In Communication History
On this date in 1960, the first episode of ‘Coronation Street’ debuted on ITV in the UK.
Integrated Marketing Research
Slow Painful Death Of TV As Top Ad Medium
Television currently is #1 as an advertising medium, claiming a 38% share of total adspend. However, Zenith forecasts that by 2018 the internet will overtake TV to become the largest single advertising medium. One of the reasons for TV’s loss of share is the “rapid growth” of paid search, which, together with classified, is essentially a direct response channel, while TV is the “pre-eminent brand awareness channel” and Zenith expects it to remain so “for many years to come”. Mobile advertising is responsible for almost “all of the growth” in global adspend.
Top Ten Box Office 4-6 December 2015 Friday (Domestic Only)
#1 ‘HungerGames:Mockingjay2’$18.60 million in 4,086 theaters
#2 ‘Krampus’ $16.02 million in 2,902 theaters
#3 ‘Creed’ $15.54 million in 3,424 theaters
#4 ‘The Good Dinosaur’ $15.51 million in 3,749 theaters
#5 ‘Spectre’ $ 5.43 million in 2,840 theaters (Critique:https://www.facebook.com/cinemacritique/)
#6 ‘The Night Before’ $ 4.92 million in 2,794 theaters
#7 ‘The Peanuts Movie’ $ 3,53 million in 2,917 theaters
#8 ‘Spotlight’ $ 2.93 million in 980 theaters
#9 ‘Brooklyn’ $ 2.43 million in 906 theaters
#10 ‘Secret In Their Eyes’ $ 1.95 million in 2,147 theaters
International Box Office
#1 ‘The Hunger Games’ $32.40 million in 93 territories
#2 ‘The Good Dinosaur’ $ 19.40 million in 44 territories
#3 ‘In The Heat Of The…’$ 17.10 million in 38 territories
#4 ‘The Martian’ $ 13.50 million in 18 territories
#5 ‘Point Break’ $ 12.00 million in 4 territories
#6 ‘Fall In Love Like A..’$ 11.00 million in 2 territories
#7 ‘Bridge of Spies’ $ 10.00 million in 51 territories (Critique:https://www.facebook.com/cinemacritique/)
#8 ‘Inside Man’ $ 6.60 million in 1 territory
#9 ‘Spectre’ $ 5.43 million in 95 territories (Critique:https://www.facebook.com/cinemacritique/)
#10 ‘Victor Frankenstein’ $ 5.00 million in 39 territories
Coming For Christmas from Quentin Tarantino
‘Joy’ They’re back. Jennifer Lawrence & Bradley Cooper
‘Legend’ Tom Hardy, Emily Browning
‘The Revenant’ Leonardo DiCaprio, Tom Hardy
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Baird Television Picture from 1926 by John L. Baird. Many historians credit Baird with being the first to produce a live, moving, greyscale television image from reflected light.
Across The Pond
The Independent One had variety on Tuesday as it finished #1 in the UK. AT 730P, ‘The Royal Variety Performance‘ showcasing 2015’s entertainment, with Jack Whitehall hosting, finished with an average 5.31 million viewers (24.3%). While it may not have been what it used to be in the terms of ratings, it was still the #1 program on Tuesday in the UK.
The Big One did not have a big one on Tuesday. At 9P, the highlight of the schedule was ‘Capital‘ which finished with an average 3.35 million viewers (15.1%).
The Little Two had one pretty good show on Tuesday. At 8P, ‘MasterChef: The Professionals‘ finished with an average 2.62 million viewers (11.8%). It was followed at 9P by the finale of ‘The Great Pottery Throwdown‘ which drew an average 2.11 million viewers (9.5%). At 10P, ‘Mock the Week‘ finished with an average 1.10 million viewers (6.2%).
The Big Four didn’t have any big programs on Tuesday. At 8P, ‘Kirstie’s Handmade Christmas‘ finished with an average 1.05 million viewers (4.7%). At 9P, ‘8 Out of 10 Cats Does Countdown’ finished with an average 1.11 million viewers (5.0%)\.
*WEDNESDAY AUSTRALIAN OVERNIGHT TV RATINGS
*WEDNESDAY AUSTRALIAN OVERNIGHT TV RATINGS
The Second Commercial Network in Australia finished #1 Wednesday with a 281% share of the available audience. The network dominated the top spot with the #1 newscast, ‘Seven News’ which delivered an average 997,000 viewers and the #1 non-news program, ‘Home And Away’ with an average 824,000 viewers.
Network Nine finished #2 Wednesday with a 27.6% share. The top program on the network was ‘A Current Affair’ with 762,000 viewers.
The Third Commercial Network in Australia finished with a 19.2% share of the available audience. ‘The Project 7P’ was the network’s top non-news program with an average 565,000 viewers.
The Alphabet Network in Australia finished with an a 16.0% share. The network’s top program was ‘7.30’ which drew an average 624,000 viewers.
The Special Broadcast Service finished #5 Wednesday with a 9.1% share.
Top Ten Non-News Programs In Australia Wednesday
#1 HOME AND AWAY Seven 824,000 viewers #1 in Sydney, Brisbane & Perth
#2 A CURRENT AFFAIR Nine 762,000 viewers #1 in Melbourne
#3 RBT Nine 688,000 viewers Melbourne top market
#4 7.30 ABC 624,000 viewers #1 in Adelaide
#5 READY FOR TAKEOFF Nine 623,000 viewers Sydney top market
#6 THE CHASE AUSTRALIA Seven 598,000 viewers Sydney top market
#7 THE PROJECT 7PM TEN 565,000 viewers Sydney top market
#8 FAMILY FEUD TEN 515,000 viewers Sydney top market
#9 BANGKOK AIRPORT Nine 491,000 viewers Melbourne top market
#10 THE PROJECT 6.30PM TEN 463,000 viewers Sydney top market
Top Newscast In Australia Wednesday
#1 SEVEN NEWS Seven 997,000 viewers #1 in Adelaide & Perth
#2 SEVEN News/TodayTonight Seven 957,000 viewers #1 in Brisbane
#3 NINE NEWS 6:30 Nine 925,000 viewers #1 in Sydney & Melbourne
#4 NINE NEWS Nine 925,000 viewers Melbourne top market
#5 ABC NEWS ABC 756,000 viewers Melbourne top market
#6 TEN EYEWITNESS NEWS @5 TEN 467,000 viewers Sydney top market
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