‘It’s All About Screens.’ This is the Daily Diary of Screens. On Monday, December 7, 2015, NBC finished #1 broadcast network as ‘The Voice’‘ was the top program. ESPN finished as the #1 cable network as ‘Monday Night Football‘ was the top cable program. ITV finished #1 in the UK as ‘Las Vegas with Trevor McDonald‘ was the top program. Seven finished #1 in Australia as ‘A Current Affair’ was the top non-news program and ‘Nine News’ was the nation’s top newscast. ‘The Hunger Games: Mockingjay 2‘ #1 on weekend 4-6 December 2015 (Domestic) ‘The Hunger Games: Mockingjay 2‘ #1 on weekend 4-6 December 2015 (International). There are 3.734 Billion Unique Mobile 68% Social Ad Clicks Are Now Mobile. Users as of this quarter, account for a 51% worldwide penetration. Direct uploads of user videos to Facebook now exceed YouTube. 88% of Twitter users are on mobile. The Google+1 button is hit 5 billion times per day. 80% of Internet users on Pinterest are female. LinkedIn has 347 million registered members. 600 million users on Whatsapp. AUSTRALIAN TUESDAY OVERNIGHT TV RATINGS DELAYED (*SEE BELOW)
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
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For Monday, December 7, 2015 (Posted on December 8, 2015)
The Peacock Network finished as the #1 broadcast network with their big singing competition. At 8P, ‘The Voice‘ finished with an average 12.65 million viewers. Then at 10P, ‘Telenovela‘ finished with an average 4.34 million viewers.
The Disney Sports Network had ‘Monday Night Football‘. The Week 13 Dallas Cowboys win over the Washington Redskins, 19-16, ‘Monday Night Football’ earned a 10.0 overnight rating, up 22% from Dolphins/Jets last year (8.2) but down 6% from Saints/Seahawks in 2013 (10.6). Overnights peaked at an 11.5 from 1130P-1145P, marking just the third time since Week 1 that MNF has peaked after 10P. The 10.0 overnight is tied as the highest of the season for MNF, matching Bills/Patriots two weeks earlier. ESPN’s telecast had a 17.3 rating in Washington, D.C. and an 11.1 in Dallas-Ft. Worth. The game was simulcast on local affiliates in both markets, earning a 10.2 on D.C. independent affiliate WDCA and a 17.0 on Dallas ABC affiliate WFAA. Richmond (22.7), Norfolk (18.6) and San Antonio (15.8) rounded out the top five.
The Tiffany Network presented their usual Monday line up. At 8P, ‘Supergirl’ finished with an average 7.73 million viewers. Then at 8P, ‘Scorpion‘ finished with an average 9.23 million viewers. At 10P, ‘NCIS: Los Angeles’ drove an average 9.41 million viewers to finish as the network’s top program on Monday.
The Alphabet Network brought out a new batch of programming on Monday. At 8P, ‘The Great Christmas Light Fight‘ finished with an average 5.650 million viewers. Then at 10P, BBC’s ‘The Great Holiday Baking Show‘ finished with an average 4.41 million viewers. Ratings may be inflated due to the coverage of the Dallas Cowboys’ ‘Monday Night Football’ simulcast on the Dallas ABC Affiliate.
The Animal Network of Broadcast had a special. At 8P, ‘TV Funniest Animated Stars‘ finished with an average 1.744 million viewers.
The Little Network That Couldn’t didn’t because they had all reruns. AT 8P, a rerun of ‘The Flash‘ finished with an average 1.07 million viewers. Then at 9P, a rerun of ‘Arrow‘ finished with an average 950,000 viewers.
For The Record
NBC finished with an average 9.55 million viewers. CBS finished with an average 8.79 million viewers. ABC finished with an average 5.25 million viewers. Univision finished with an average 2.12 million viewers. FOX finished with an average 1.70 million viewers. Telemundo finished with an average 1.30 million viewers. The CW finished with an average 1.01 million viewers.
Today In Communication History
On this date in 1952, on the show ‘I Love Lucy’, a pregnancy was acknowledged in a TV show for the first time
Integrated Marketing Research
Slow Painful Death Of TV As Top Ad Medium
Television currently is #1 as an advertising medium, claiming a 38% share of total adspend. However, Zenith forecasts that by 2018 the internet will overtake TV to become the largest single advertising medium. One of the reasons for TV’s loss of share is the “rapid growth” of paid search, which, together with classified, is essentially a direct response channel, while TV is the “pre-eminent brand awareness channel” and Zenith expects it to remain so “for many years to come”. Mobile advertising is responsible for almost “all of the growth” in global adspend.
Top Ten Box Office 4-6 December 2015 Friday (Domestic Only)
#1 ‘HungerGames:Mockingjay2’$18.60 million in 4,086 theaters
#2 ‘Krampus’ $16.02 million in 2,902 theaters
#3 ‘Creed’ $15.54 million in 3,424 theaters
#4 ‘The Good Dinosaur’ $15.51 million in 3,749 theaters
#5 ‘Spectre’ $ 5.43 million in 2,840 theaters (Critique:https://www.facebook.com/cinemacritique/)
#6 ‘The Night Before’ $ 4.92 million in 2,794 theaters
#7 ‘The Peanuts Movie’ $ 3,53 million in 2,917 theaters
#8 ‘Spotlight’ $ 2.93 million in 980 theaters
#9 ‘Brooklyn’ $ 2.43 million in 906 theaters
#10 ‘Secret In Their Eyes’ $ 1.95 million in 2,147 theaters
International Box Office
#1 ‘The Hunger Games’ $32.40 million in 93 territories
#2 ‘The Good Dinosaur’ $ 19.40 million in 44 territories
#3 ‘In The Heat Of The…’$ 17.10 million in 38 territories
#4 ‘The Martian’ $ 13.50 million in 18 territories
#5 ‘Point Break’ $ 12.00 million in 4 territories
#6 ‘Fall In Love Like A..’$ 11.00 million in 2 territories
#7 ‘Bridge of Spies’ $ 10.00 million in 51 territories (Critique:https://www.facebook.com/cinemacritique/)
#8 ‘Inside Man’ $ 6.60 million in 1 territory
#9 ‘Spectre’ $ 5.43 million in 95 territories (Critique:https://www.facebook.com/cinemacritique/)
#10 ‘Victor Frankenstein’ $ 5.00 million in 39 territories
Coming For Christmas from Quentin Tarantino
‘Joy’ They’re back. Jennifer Lawrence & Bradley Cooper
‘Legend’ Tom Hardy, Emily Browning
‘The Revenant’ Leonardo DiCaprio, Tom Hardy
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Baird Television Picture from 1926 by John L. Baird. Many historians credit Baird with being the first to produce a live, moving, greyscale television image from reflected light.
Across The Pond
The Independent One was #1 in the UK Monday on one of the slowest nights of the year. At 8P, ‘The Martin Lewis Money Programme‘ finished with an average 3.18 million viewers (14.4%). At 9P, ‘Las Vegas with Trevor McDonald‘ finished with an average 3.74 million viewers (18.2%) for the veteran broadcaster’s special, which featured an appearance from Mike Tyson. It was the #1 program in the UK on Monday.
The Big One finished #2 Monday with Sepp Blatter. At 730P, ‘Fake Britain‘ finished with an average 3.53 million viewers (17%). At 830P, ‘Panorama”s special on the controversy around FIFA and Sepp Blatter finished with an average 2.09 million viewers (9.8%). 3.53m (17%) tuned in for Fake Britain at 7.30pm.
The Little Two jumped off the snooker bandwagon and brought some pretty good programming on Monday. At 830P, ‘Only Connect‘ finished with an average 1.73 million viewers (8.3%). It was followed at 8P by ‘University Challenge‘ which delivered the top numbers of the night for the network, 2.86 million viewers (13%). At 830P, the insanely addictive ‘Simply Nigella‘ continued with 2.39 million viewers (11%). Then at 9P, Ben Whishaw’s ‘London Spy‘ finished with 1.56 million viewers (7.6%).
The Big Four didn’t do so well on Monday. At 730P, ‘coverage of Liverpool architecture and design collective ‘Assemble’s Turner Prize’ brought in 359,000 viewers (1.7%). Then at 9P, the highest-rated show of the evening in the network was ‘Hunting the Paedophiles: Inside the National Crime Agency’, which was seen by 1.0 million viewers (4.9%). Then, FX’s brilliant series, ‘Fargo‘ continued with 453,000 viewers (3.2%).
The Viacom Five at 9P did even worse. At 9P, ‘On Benefits: Benefit Beauty Queens’ could only draw 845,000 viewers (4.1%). It was followed by ‘Danger: Teen Bingers’ which drew 537,000 family & friends (3.6%)m.
The Little Four at 9P had ‘Made in Chelsea’ which felt it was part of Channel 5 as it drew 531,000 (2.6%) viewers.
The Little Three presented Reggie Yates’ ‘Extreme UK’ in part one of a three part series and finished with an audience of 515,000 viewers (2.5%).
The Second Commercial Network jumped back to #1 after a two day absence as it finished with a 27.5% share of the available audience. The network’s top program was ‘Seven News’ which finished with an average 1.044 million viewers.
Network Nine finished #2 in Australia on Monday as it had a 26.6% share. The network hand the #1 newscast in the nation on Monday as ‘Nine News’ finished with an average 1.057 million viewers, the top performing program of the day. The #1 non-news program was ‘A Current Affair’ which finished with an average 872,000 viewers.
The Alphabet Network finished #3 with a 9.8% share of the available audience. The network’s top non-news program was ‘Back Roads’ finished wth an average 837,000 viewers.
The Third Commercial Network in Australia finished #4 with a 17.9% share. The network’s top non-news program was ‘TBL Families’ which drew an average 726,000 viewers.
The Special Broadcast Service in Australia finished #5 with a 8.1% share of the available audience.
Top Ten Non-News Programs In Australia Monday
#1 A CURRENT AFFAIR Nine 872,000 viewers #1 in Sydney & Melbourne
#2 BACK ROADS ABC 837,000 viewers #1 in Adelaide
#3 HOME AND AWAY Seven 788,000 viewers #1 in Brisbane & Perth
#4 7.30 ABC 766,000 viewers Melbourne top market
#5 TBL FAMILIES MON TEN 726,000 viewers Sydney top market
#6 THE CHASE AUSTRALIA Seven 617,000 viewers Melbourne top market
#7 THE PROJECT 7PM Network TEN 577,000 viewers Melbourne top market
#8 THE BIG BANG THEORY Seven 556,000 viewers Melbourne top market
#9 FAMILY FEUD TEN 556,000 viewers Melbourne top market
#10 THE EMBASSY Nine 555,000 viewers Sydney top market
Top Newscasts In Australia Monday
#1 NINE NEWS 6:30 Nine 1,057,000 viewers #1 in Sydney & Melbourne
#2 SEVEN NEWS Seven 1,044,000 viewers #1 in Adelaide & Perth
#3 NINE NEWS Nine 1,018,000 viewers #1 in Brisbane
#4 SEVEN News/TodayTonight Seven 1,015,000 viewers Melbourne top market
#5 ABC NEWS ABC 805,000 viewers Melbourne top market
*TUESDAY AUSTRALIAN OVERNIGHT TV RATINGS
*TUESDAY AUSTRALIAN OVERNIGHT TV RATINGS
Due to telecommunications issues, Overnight data for 8 Dec 2015 will not be released today (Tuesday). The data will be issued tomorrow. They will be posted when available.
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