ESPN Monday #1 Cable & NBC #1 Broadcast Network in U.S. ITV #1 in the UK. Seven #1 in Australia.

‘It’s All About Screens.’ This is the Daily Diary of Screens. On Monday, November 30, 2015, ESPN#1 cable network and NBC finished #1 broadcast network as ‘The Voice*’‘ was the top program. ITV #1 in the UK as ‘I’m A Celebrity…Get Me Out of Here’ top program. Seven finished #1 in Australia as Network Nine’s ‘A Current Affair’ was the top non-news program and ‘Seven News’ was the nation’s top newscast. ‘The Hunger Games: Mockingjay 2‘ #1 on weekend 27-29 November 2015 (Domestic) ‘The Hunger Games: Mockingjay 2‘ #1 on weekend 27-29 November 2015 (International). There are 3.734 Billion Unique Mobile 68% Social Ad Clicks Are Now Mobile. Users as of this quarter, account for a 51% worldwide penetration. Direct uploads of user videos to Facebook now exceed YouTube. 88% of Twitter users are on mobile. The Google+1 button is hit 5 billion times per day. 80% of Internet users on Pinterest are female. LinkedIn has 347 million registered members. 600 million users on Whatsapp. TUESDAY AUSTRALIAN OVERNIGHT TV RATINGS (*SEE BELOW)

Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.

The Home Of #dailydiaryofscreens

For Sunday, November 29, 2015 (Posted on November 30, 2015)

NBC #1 Broadcast Network Monday as 'The Voice' was the top broadcast program with over 13 million viewers.

NBC #1 Broadcast Network Monday as ‘The Voice’ was the top broadcast program with over 13 million viewers.


The Disney Sports Network had Week 12 of ‘Monday Night Football’ featuring the Baltimore Ravens beating the Cleveland Browns 33-27 which delivered 10.116 million viewers and a 7.4 overnight rating, up 4% from Ravens/Saints last year (7.1). The 7.4 is the lowest of the season for MNF, falling below the previous mark of 8.1 for Bears/Chargers in Week 9, and the sixth-lowest for any NFL window. Overnights peaked at an 8.5 from 1130-1145P, marking just the second time since Week 1 that MNF has peaked after 10P. The Ravens’ last-second win telecast had a 10.9 rating in Baltimore and an 8.0 in Cleveland. The game was simulcast on local affiliates in both markets, with a 19.9 on Baltimore NBC affiliate WBAL and a 21.8 on Cleveland NBC affiliate WKYC. Las Vegas was the top neutral market (13.6), with Columbus (13.5) and San Diego (12.0) completing the top five. Blocking a field goal with no time on the clock and running it back for a touchdown to win the game is another beat-down memory for the poor Cleveland Browns fans.


The Peacock Network, in fast overnight ratings, with the power of two stations in Cleveland & Baltimore carrying ‘Monday Night Football’ inflating the early numbers, finished #1 in broadcast Networks on Monday. At 8P, ‘The Voice’ finished with an average 13.09 million viewers and an 8.0/13. At 10P, the premiere of ‘Superstore’ finished with an average 7.97 million viewers and a 4.8/8 in the ‘Monday Battle @ 10P’. Final numbers will be posted later today when available.


The Tiffany Network ran its regular programming on Monday. At 8P, ‘Supergirl’ continues to improve against all competition and finished with an average 8.03 million viewers and a 4.8/8. ‘Supergirl’ has received an increase order, for a 20-episode season. The freshman drama is averaging 11.24 million viewers, improving on the year-ago time period by 46% in viewers At 9P, a rerun of ‘Scorpion’ finished with an average 6.59 million viewers and a 4.1/7. At 10P, a rerun of ‘NCIS: Los Angeles’ finished with an average 7.54 million viewers and a 4.8/8 in the preliminary numbers. Final numbers will be posted later today when available.


The Alphabet Network finished Monday with traditional holiday programming. At 8P, ‘It’s Your 50th Christmas, Charlie Brown’ finished with an average 7.18 million viewers and a 4.1/6. At 9P, ‘A Charlie Brown Christmas’ finished with an average 7.33 million viewers and a 4.1/6. At 10P, the BBC import, ‘The Great Holiday Baking Show’ finished with an average 4.36 million viewers and a 2.8/5, down 20% from ‘Castle’ last year on the same comparable date.


The Animal Network of Broadcast had one strong program. At 8P, ‘Gotham’ finished the first part of their season with an average 4.52 million viewers and a 2.85. At 9P, ‘Minority Report’ finished with an average 2.24 million viewers and a 1.4/2.


The Avis of Hispanic Television Networks in America has become the first Spanish-language TV network to surpass 1 million subscribers on YouTube. Year-over-year, the channel added 613,000 subscribers and increased the number of views during that period by 262%.

The CW

The Little Network That Couldn’t didn’t improve. But at 8P, ‘Crazy Ex-Girlfriend’ finished with an average 1.06 million viewers and a 0.7/1 which was an increase over last week. However, a rerun of ‘Greatest Holiday Commercials Countdown’ dropped badly beneath what ‘Jane The Virgin’ would have done in this time slot as it only drew 660,000 viewers and a 0.5/1.

Late Night

At 1135P, NBC’s ‘The Tonight Show Starring Jimmy Fallon’ blew away the competition on Monday with a 2.9/8; ABC’s ‘Jimmy Kimmel Live’ has moved into second place with a 2.0/5. CBS’ a rerun of ‘Late Show with Stephen Colbert’ dropped under 2.0 with a 1.8/5. At 1235A, a rerun of ‘Late Night with Seth Meyers’ had a 1.3/4; ABC’s ‘Nightline’ had a 1.3/4 and CBS’ ‘Late Late Show with James Corden’ fell to 0.9/3.

For The Record

ESPN finished #1 cable network with an average 7.4 rating. NBC finished #1 as the broadcast network on Monday with an average 11.08 million viewers and a 6.8/11. CBS finished with an average 7.39 million viewers and a 4.6/8. ABC finished with an average 6.29 million viewers and a 3.7/6. FOX finished with an average 3.38 million viewers and a 2.1/3. Univision finished with an average 1.70 million viewers and a 1.1/2. Telemundo finished with an average 1.30 million viewers 0.9/2. The CW finished with an average 910,000 viewers and an 0.6/1. CBS finished UP, 2.029 million viewers on the same comparable date last year; NBC finished UP, 1.403 million viewers compared to the same date last season; FOX was DOWN 377,000 viewers; ABC was DOWN 2.394 million viewers and The CW DOWN 634,000 viewers.

Today In Communication History

One this date in 2004, NBC anchor Tom Brokaw made he final appearance as anchor on “NBC Nightly News”. He began his run on the show in April 1982. It was planned that Brokaw would host at least three documentaries a year for NBC.

Cyber Monday Sales Set A New Record, Hitting $3 Billion For The First Time.

Cyber Monday

Cyber Monday

In an article by Toni Fitzgerald, 120115, Cyber Monday marked the biggest online shopping day in history, as it was up 16.2% over last year, according to the Custora E-Commerce Pulse, which tracks web shopping trends. The big sales were no surprise. Online shopping has become mainstream, and just about every retailer offers some sort of Cyber Monday incentive to draw shoppers in, from free shipping to deep discounts.

What was perhaps most interesting about Cyber Monday was the distinct shopping patterns that are starting to develop, which media people can use to their advantage when planning and buying for clients. Some things resonate with shoppers, while others do not. Here’s a look at what was hot and what wasn’t on Cyber Monday.

Mobile shopping
Twenty-seven percent of Cyber Monday sales came on smartphones or tablets, Custora reports, up from 23 percent last year. People are still most likely to buy using Apple devices, such as iPhones and iPads, which accounted for 75.6 percent of all sales.
Buyers say clients were more interested in mobile ads this year because of this shift.

Email advertising
Though texting and instant messaging have replaced email as the e-communication methods of choice, email is still preferred for advertising. It drove 22 percent of all transactions on Cyber Monday, more than any other form of marketing.

Search and paid search
Search, both paid and unpaid, also sparked a huge portion of orders: 20.7 percent and 16.6 percent, respectively, ranking behind only email.

On the biggest e-shopping day of the year, the biggest pay site stumbled: PayPal was hit by so much traffic, it resulted in periodic outages. You’d expect this, perhaps, 10 years ago, when technology was still catching up to demand, but not in 2015.

Broadcast Morning News Shows Weekly Average Ratings week of November 16, 2015
ABC: GMA 5.17 million total viewers; 1.5/12 and 1.76 million A25-54
NBC: Today 5.02 million total viewers; 1.7/14 and 2.00 million A25-54
CBS: This Morning 3.55 million total viewers; 0.9/7 and 1.04 million A25-54

Sunday Morning News Shows Ratings November 22, 2015
ABC: This Week 3.426 million total viewers
NBC: Meet the Press 3.400 million total viewers
CBS: Face the Nation 3.199 million total viewers
FOX: Fox News Sunday 1.940 million total viewers
CBS: Face the Nation-2 1.801 million total viewers

SHAREABLEE SOCIAL TV RATINGS: Top U.S. Shows Overall by Engagement for the week of November 23, 2015
Program, Date, Total Actions (000), Total Content, Actions per Post (000), Fans/Followers (000)
#1 The Ellen DeGeneres Show (Warner Bros./synd.) 8742, 79, 111, 93014
#2 The Walking Dead (AMC) 4741, 140, 34, 40297
#3 Pretty Little Liars (ABC Family) 3007, 181, 17, 21070
#4 The Tonight Show (NBC) 2736, 175, 16, 12355
#5 Dancing With the Stars (ABC) 1921, 187, 10, 7914
#6 Good Morning America (ABC) 1519, 620, 2, 8068
#7 TMZ (Warner Bros./synd.) 1437, 803, 2, 10064
#8 Today Show (NBC) 1229, 406, 3, 8927
#9 Doctor Who (BBC America) 931, 167, 6, 5549
#10 Empire (Fox) 920, 140, 7, 5612
Source: Shareablee Inc. The total actions metric includes the total volume of post-level likes, shares, favorites, retweets and comments. Total content includes all posts, tweets and media posted by each TV property across all platforms. Actions per post metric notes the average e number of actions garnered by each TV property. Total fans/followers includes Facebook and Twitter and Instagram followers.

NIELSEN TWITTER TV TOP TEN for the week of November 23, 2015
Program, Date, Unique Audience (000), Tweets (000)
#1 The Walking Dead (AMC) 11/29, 3666, 488
#2 2015 Soul Train Awards (BET) 11/29, 2908, 471
#3 Dancing With the Stars (ABC) 11/24, 1786, 130
#4 Empire (FOX) 11/25, 1619, 216
#5 The Voice (NBC) 11/24, 1601, 614
#6 Dancing With the Stars (ABC) 11/23, 1493, 120
#7 WWE Monday Night RAW (USA) 11/23, 1363, 127
#8 Keeping Up With the Kardashians (E!) 11/29, 1213, 39
#9 Love & Hip Hop: Hollywood (VH1) 11/23, 1128, 114
#10 The Voice (NBC) 11/23, 1004, 76
Source: Nielsen. Nielsen Social captures relevant Tweets from three hours before through three hours after broadcast, local time. Unique Audience measures the audience of relevant Tweets ascribed to a program from when the Tweets are sent until the end of the broadcast day at 5am. The data includes new/live primetime and late fringe programming only and excludes sports events. For multicast events, networks are listed alphabetically and metrics reflect the highest Unique Audience across all airing networks.

The ListenFirst Television Interest (TVI) Rating (TM) is a standardized measurement of the most buzzed-about TV programs on linear TV and streaming services. A complement to ListenFirst’s other syndicated data products (such as the ListenFirst Digital Audience Rating – TV), the metrics included in the rating are the purest form of showing interest digitally, since they’re organic actions that are largely unaffected by paid media. Programs that surface on the TVI leaderboards are the most hashtagged on Facebook, Google+, and Tumblr, as well as most searched for on Wikipedia (used as a proxy for organic search volume).

All Series (11/23/15 – 11/29/15)

#1 Marvel’s Jessica Jones (Netflix)/4.89
#2 The Man in the High Castle (Amazon Prime)/2.82
#3 The Walking Dead (AMC)/2.67
#4 Supernatural (CW)/1.74
#5 Game of Thrones (HBO)/1.48
#6 Quantico (ABC)/1.31
#7 Supergirl (CBS)/1.28
#8 Arrow (CW)/1.26
#9 The Flash (CW)/1.22
#10 Doctor Who (BBC)/0.97
Source:ListenFirst. The TVI Rating aggregates metrics that measure organically generated activity by fans of the TV show. The metric includes total volume of official hashtag mentions onFacebook,Google+, andTumblr, along withWikipediapage views (as a proxy for organic search volume) for a show as a percentage of the total volume of the same activities for all shows.

*FOX Being Sued By ‘Bones’
One of the biggest programs on FOX over the years has been ‘Bones’. But bad blood between all parties seems to destine the show for a very bad ending. Reminiscent of James Garner suing Universal over his portion of profits of ‘The Rockford Files’, the executive producer, the two main stars and the woman who wrote the novels that made the series possible, are all suing FOX. xecutive producer Barry Josephson has filed suit against 20th Century Fox Corporation, Fox Broadcasting Company, and Fox Entertainment Group, over accounting practices and alleged cancellation threats. Now, the long running TV series’ co-stars David Boreanaz and Emily Deschanel have followed suit, by filing suit. According to a Deadline report, Boreanaz, Deschanel, and executive producer Kathleen Reichs (the forensic anthropologist who wrote the Temperance Brennan novels upon which the TV show is based) “are going after the broadcaster too for ‘tens of millions’ they claim they are owed.”

Deadline cites the legal complaint:
“The documents that 20th TV did provide confirmed Plaintiffs’ suspicions and showed that they were being cheated out of more than $100 million in gross revenues and being overcharged many additional millions of dollars in alleged expenses,” the jury-trial complaint adds of the plaintiffs fight to get a look at true accounting of Bones after not getting anything in profits for several seasons.

“When 20th TV finally did engage with Plaintiffs in the fifth and sixth seasons of the Series, it did so under the threat of cancelling the Series unless Plaintiffs accepted its non-negotiable license fee figure, and then concealed material information about the true value of that figure,” Monday’s filing asserts, again in specifics very similar to what Josephson stated in his own complaint last week — all of which might see these cases share the same judge or jury if the courts think that they are related enough.

Deadline has archived the filing, here ( If you give it a look, notice (on page three) that over the course of the series, FOX has scheduled Bones in “seven different times periods spanning five different nights.” Even for a TV series in its eleventh season, that number of moves seems staggering.

As previously reported, while the new showrunner wants a 12th season of Bones, Boreanaz is looking forward to leaving the show after season 11 concludes production. When FOX will air the second half of season 11 is still up in the air.

James Garner concluded when he sued the studios, ‘About everything I ever have done, in the way of lawsuits against studios, I’ve won them all,’ he said, ‘because I was right every time. (Studios) would rather steal than do it right. And they might even make more money if they did it right. But it’s just not in their nature.’ (Los Angeles Times, ‘A Surviving Maverick : James Garner Has Won Lawsuits, Overcome Health Problems to Remain One of TV’s Top Stars’ December 02, 1990 DANIEL CERONE Times Staff Writer)

National Geo Wild Brings Extraordinary Television

During ‘Big Cat Week’, National Geo Wild is bringing ‘Safari Live’ to the world several times during the day. If you have never been on a safari in Africa, this is the program for you. You can join in the Twitter discussions @wildsafari

It’s getting cluttered out there. 5,740,000,000 Google searches are made each day. #c|sdigitalnote 🇺🇸💻📱
It’s getting more cluttered out there. 782,651,327 tweets were made today. #c|sdigitalnote 🇺🇸💻📱

Cinema News
Top Ten Box Office 27-29 November 2015 Weekend (Domestic Only)

#1 ‘HungerGames:Mockingjay2’$51.60 in 4,175 theaters
#2 ‘The Good Dinosaur’ $39.19 in 3,749 theaters
#3 ‘Creed’ $30.12 in 3,404 theaters
#4 ‘Spectre’ $12.80 in 2,940 theaters (Critique:
#5 ‘The Peanuts Movie’ $ 9.70 in 3,089 theaters
#6 ‘The Night Before’ $ 8.20 in 2,960 theaters
#7 ‘Secret in their Eyes’ $ 4.50 in 2,392 theaters
#8 ‘Spotlight’ $ 4.50 in 897 theaters
#9 ‘Brooklyn’ $ 3.83 in 845 theaters
#10 ‘The Martian’ $ 3.30 in 1,420 theaters

International Box Office
#1 ‘The Hunger Games’ $63.00 million in 93 territories
#2 ‘The Martian’ $ 51.35 million in 19 territories
#3 ‘Spectre’ $ 30.40 million in 94 territories (Critique:
#4 ‘The Good Dinosaur’ $ 28.70 million in 40 territories
#5 ‘Our Times’ $ 13.00 million in 8 territories
#6 ‘Victor Frankenstein’ $ 10.00 million in 34 territories
#7 ‘Inside Men’ $ 9.70 million in 1 territory
#8 ‘Bridge of Spies’ $ 7.00 million in 45 territories (Critique:
#9 ‘The Vanished Murderer’$ 6.00 million in 1 territory
#10 ‘Spanish Affair 2’ $ 5.70 million in 1 territory

Coming Soon

Coming December

Coming For Christmas from Quentin Tarantino

‘Joy’ They’re back. Jennifer Lawrence & Bradley Cooper

‘Legend’ Tom Hardy, Emily Browning

‘The Revenant’ Leonardo DiCaprio, Tom Hardy


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w03Baird Television Picture from 1926 by John L. Baird. Many historians credit Baird with being the first to produce a live, moving, greyscale television image from reflected light.

Across The Pond

ITV #1 Monday in the UK as 'I'm A Celebrity...Get Me Out of Here!' #1 program.

ITV #1 Monday in the UK as ‘I’m A Celebrity…Get Me Out of Here!’ #1 program.


The Independent One was once again #1 in the UK on Monday. At 830P, ‘The Martin Lewis Money Show’ brought in 3.6 million viewers and a 16% share. Then, ‘I’m A Celebrity…Get Me Out of Here!’ again was the #1 program on Monday and finished with 8.3 million viewers and 36% share of the available audience and even beat the soaps (‘Coronation Street’ was #1 Monday with 7.4 million viewers and a 34% share). ‘I’m A Celebrity…’ was the #1 tweeted program of the evening in the UK.


The Big One finished two on Monday. At 830P, ‘Panorama’The Secret Bribes of Big Tobacco’ finished with an average audience of 2 million viewers and a 9% share. At 9P, ‘Tomorrow’s Food’ finished with an average 2.3 million viewers (10%).

Of note, With younger audiences “watching more online and watching less linear TV,” the BBC Trust has decided to replace youth linear channel BBC Three with an online platform by February 2016. “We have lots of new content coming in 2016 and exciting new ways of delivering it in development,” said BBC controller Damian Kavanagh.


The Little Two, for a nation which loves food and food preparation, at 830P, ‘Simply Nigella’ brought in a solid audience of 2 million viewers (a 9% share). At 9P had ‘London Spy’ and it drew 1.4 million viewers and a 6% share.

Channel 4

The Big Four at 8P presented ‘The World’s Most Famous Train’ which delivered an average 1.7 million viewers and an 8% share. At 9P had ‘The Murder Detectives’ and it finished wth an average 1.2 million viewers (5%).

Channel 5

The Viacom Five at 9P presented a National Geographic special, ‘Dino Autopsy:T-Rex’ and it finished with a disappointing 222,000 viewers and a 1% share.

Down Under

Seven #1 in Australia Monday as Nine's 'A Current Affair' top non-news program & 'Seven News' top newscast

Seven #1 in Australia Monday as Nine’s ‘A Current Affair’ top non-news program & ‘Seven News’ top newscast


The Second Commercial Network in Australia finished #1 for the second night in a row as it finished with a 26.7% share of the available audience. The #1 newscast in the nation was ‘Seven News’ with an average 1.065 million viewers. Its top non-news program was ‘Home & Away’ with an average 735,000 viewers.


Network Nine finished #2 in Australia on Monday with a 25.7% share. #1 non-new programming was ‘A Current Affair’ which finished with 919,000 viewers. The network’s top newscast on Monday was ‘Nine News 6:30’ with 1.007 million viewers.


The Alphabet Network in Australia finished #3 with a 20.5% share of the available audience. The network’s top non-news program was ‘7.30’ which finished with an average 861,000 viewers.


The Third Commercial Network in Australia finished #4 with a 18.9% share. The network’s top non-news program was ‘TBL Families’ with an average 653,000 viewers. Its top newscast was ‘Ten Eyewitness News @ Five’ which finished with an average 493,000 viewers.


The Special Broadcast Service in Australia finished #5 with a 8.1% share of the available audience

Top Ten Non-News Programming In Australia Monday
#1 A CURRENT AFFAIR Nine 919,000 viewers #1 in Sydney, Melbourne & Brisbane
#2 7.30 ABC 861,000 viewers Melbourne top market
#3 BACK ROADS ABC 844,000 viewers #1 in Adelaide & Perth
#4 HOME AND AWAY Seven 735,000 viewers Sydney top market
HOW TO SAVE THE WORLD ABC 702,000 viewers Melbourne top market
#6 TBL FAMILIES TEN 653,000 viewers Sydney top market
#7 THE CHASE AUSTRALIA Seven 644,000 viewers Sydney top market
#8 THE PROJECT 7PM TEN 628,000 viewers Melbourne top market
#9 THE EMBASSY Nine 550,000 viewers Melbourne top market
#10 FAMILY FEUD TEN 537,000 viewers Sydney top market

Top Newscast In Australia Monday
#1 SEVEN NEWS Seven 1,065,000 viewers #1 in Adelaide & Perth
#2 SEVEN NEWS/TODAYTonightSeven 1,044,000 viewers Melbourne top market
#3 NINE NEWS 6:30 Nine 1,007,000 viewers #1 in Sydney & Melbourne
#4 NINE NEWS Nine 975,000 viewers #1 in Brisbane
#5 ABC NEWS ABC 839,000 viewers Melbourne top market
#6 TEN EYEWITNESS NEWS @5 TEN 493,000 viewers Melbourne top market



The Second Commercial Network in Australia finished #1 again on Tuesday with a 27.2% share of the available audience. The #1 newscast in the nation was ‘Seven News’ with an average 1,000,000 viewers, the only program to draw in excess of 999,000 viewers on Tuesday.


Network Nine finished #2 with a 24.8% share. The top non-news program in Australia on Tuesday was ‘A Current Affair’, the second straight day it was the top non-news program.


The nation’s Third Commercial Network finished #3 with a 21.8% share of the available audience.


The Alphabet Network in Australia finished #4 with 18.2% share.


The Special Broadcast Service in Australia finished #5 with a 7.9% share of the available audience.

Top Ten Non-News Programs In Australia Tuesday
#1 A CURRENT AFFAIR Nine 834,000 viewers #1 in Melbourne
#2 HOME AND AWAY Seven 820,000 viewers #1 in Brisbane, Adelaide & Perth
#3 7.30 ABC 737,000 viewers Melbourne top market
#4 THE BIG BANG THEORY (R) Nine 645,000 viewers Melbourne top market
#5 CATALYST ABC 644,000 viewers Melbourne top market
#6 TBL FAMILIES TUES TEN 628,000 viewers #1 in Sydney
#7 HIGHWAY PATROL (R) Seven 619,000 viewers Melbourne top market
#8 THE CHASE AUSTRALIA Seven 605,000 viewers Sydney top market
#9 THE PROJECT 7PM TEN 578,000 viewers Melbourne top market
#10 NCIS (R) TEN 566,000 viewers Sydney top market

Top Newscast In Australia Tuesday
#1 SEVEN NEWS Seven 1,000,000 viewers #1 in Adelaide & Perth
#2 SEVEN News/TodayTonight Seven 984,000 viewers Melbourne top market
#3 NINE NEWS 6:30 Nine 949,000 viewers #1 in Sydney & Melbourne
#4 NINE NEWS Nine 913,000 viewers #1 in Brisbane
#5 ABC NEWS ABC 809,000 viewers Melbourne top market

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Today’s featured ‘Music To Read overtheshouldermedia By’ down at the bottom of the page

The Best-Selling Single of All Time
For most of us, the music and lyrics of Irving Berlin’s “White Christmas” are inseparable from Bing Crosby’s famous version of the tune, which perfectly captures a sense of longing for an old-fashioned Christmas “…just like the ones I used to know”. It’s a seemingly magical place where everyone, regardless of the actual location of their birth, or particular childhood experience, fondly remembers a scene “where treetops glisten, and children listen, to hear sleigh bells in the snow.” The mental imagery produced by the Berlin’s music and Crosby’s soothing baritone voice is simply that strong.

Crosby’s original recording of the song was made in May 1942, and was released in July as part of a collection of songs featured in the film Holiday Inn. Perhaps because it was released during the middle of Summer, the single didn’t begin to generate much interest until October, when it finally climbed to the top of the charts. In the midst of the Christmas season of 1942, the song took on a special significance for millions of American soldiers longing for the comforts of home while stationed overseas during World War II, as well as for the families of those men, wishing for their safe return.

Irving Berlin wrote “White Christmas” in 1940, possibly intending it to be used as part of a musical revue in a Broadway production featuring his original compositions. The little known opening verse of the song, not used in Crosby’s rendition, has caused some confusion about Berlin’s actual whereabouts while writing the lyric; “The sun is shining, the grass is green, the orange and palm tree sway, there’s never been such a day, in Beverly Hills, LA.” Even though the composer had spent time working in Hollywood and writing music for various productions in the late 1930s, recent research suggests that he almost certainly wrote the tune during the holiday break at his home in New York City, where he spent the Winter of 1939-40.

In any case, the undeniable popularity of the song owes much to the convergence of the talents of one of American’s most popular composers, the most beloved singer of the day, and to the circumstances of millions of American G.I.’s and their families during the war. In the more than 70 years since its initial release, no other Christmas song has captured the imagination of the public in quite the same way, and it will almost certainly continue to be a part of our collective holiday dreams, real or imagined, 70 years from now.

This entry was posted in Audience Analysis, Audience Behavior, Audience Management, Broadcast TV Ratings in Australia, Broadcast TV Ratings in the UK, Broadcast TV Ratings in US, Cable TV Ratings, Cinema, Daily Broadcast Ratings, Data, Digital, Direct, Hispanic TV Ratings, Late Night TV Ratings, Media, Media Analysis, Media Management, Mobile, Monday Night TV Ratings, Music To Read By, Music To Read overtheshouldermedia by, Television Program Renewals, Television Ratings, Today In TV History, Uncategorized, Weekend Box Office and tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , . Bookmark the permalink.

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