‘It’s All About Screens.’ This is the Daily Diary of Screens. On Thursday, November 26, 2015, NBC finished #1 broadcast network as ‘Sunday Night Football’‘ was the top program. ITV was #1 in the UK as ‘I’m A Celebrity. Get Me Out of Here!’ was the top program. Seven finished #1 in Australia as ‘7.30’ was the top non-news program and ‘Seven News’ was the nation’s top newscast. ‘The Hunger Games: Mockingjay 2‘ #1 at Cinema weekend 20-22 November 2015 (Domestic) ‘The Hunger Games: Mockingjay 2‘ #1 weekend 20-22 November 2015 (International). There are 3.734 Billion Unique Mobile 68% Social Ad Clicks Are Now Mobile. Users as of this quarter, account for a 51% worldwide penetration. Direct uploads of user videos to Facebook now exceed YouTube. 88% of Twitter users are on mobile. The Google+1 button is hit 5 billion times per day. 80% of Internet users on Pinterest are female. LinkedIn has 347 million registered members. 600 million users on Whatsapp. FRIDAY AUSTRALIAN OVERNIGHT TV RATINGS (*SEE BELOW)
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Thursday, November 26, 2015 (Posted on November 27, 2015)
The Peacock Network ran a special version of its Sunday night football on Thanksgiving evening and won big. At 8P, ‘Sunday Night Kick-Off’ finished with an average 21.89 million viewers. At 830P, ‘Sunday Night Football’ had the Chicago Bears beating the Green Bay Packers on a rainy evening at Lambeau Field, 17-13, and drew an average 24.549 million viewers and a 14.6/29 as the game went down to the wire before Aaron Rogers missed a pass with fourth down and goal in the final seconds. The telecast reached its peak during half time and in the last two minutes of the game with a 15.3 rating. The top markets were: Milwaukee (44.1/72), Chicago (29.8/57) and Minneapolis (28.1/52).
The Tiffany Network finished second on Thanksgiving with its regular line up with only one rerun. At 8P, a rerun of ‘The Big Bang Theory’ finished with an average 12.83 million viewers. At 830P, ‘Life In Pieces’ finished with an average 8.01 million viewers. At 9P, ‘Mom’ finished with an average 6.72 million viewers. And at 930P, ‘2 Broke Girls’ finished with an average 5.86 million viewers. At 10P, ‘Elementary’ finished with an average 5.33 million viewers. In the afternoon, outside of prime time, the middle of the NFL triple header featuring the Carolina Panthers defeating the Dallas Cowboys finished with an average 32.5 million viewers (and a 15.3 household rating/37 share in the overnights) to stand as the day’s top program.
The Animal Network of Broadcast went to the dogs on Thursday. At 8P, ‘The All-Star Dog Rescue Celebration’ finished with an average 2.073 million viewers.
The Alphabet Network ran a revamped Thursday schedule with a complete rerun line up. At 8P, ‘The Muppets’ finished with an average 2.17 million viewers. At 830P, ‘Fresh Off The Boat’ finished with an average 1.58 million viewers. At 9P, ‘The Middle’ finished with an average 1.87 million viewers. At 930P, ‘The Goldbergs’ finished with an average 1.76 million viewers. Then at 10P, ‘Last Man Standing’ finished with an average 1.97 million viewers. At 1030P, ‘Dr. Ken’ finished with an average 1.74 million viewers. Comedy will set you free…except on Thanksgiving.
The Little Network That Couldn’t wanted to let you laugh on Thursday. At 8P, a rerun of ‘Whose Line Is It Anyway?’ finished with an average 1.14 million viewers. At 830P, another rerun of ‘Whose Line Is It Anyway?’ finished with an average 1.14 million viewers. At 9P, another rerun of ‘Whose Line Is It Anyway?’ finished with an average 1.04 million viewers. At 930P, yet another rerun of ‘Whose Line Is It Anyway?’ finished with an average 1.04 million viewers.
For The Record
NBC finished #1 Thursday with an average 23.96 million viewers. CBS finished with an average 7.36 million viewers. FOX finished with an average 2.073 million viewers. ABC finished with an average 1.85 million viewers. The CW finished with an average 1.09 million viewers.
Today In Communication History
On this date in 1952, KTBC TV began broadcasting as a CBS affiliate in Austin, Texas. It was originally owned by the Texas Broadcasting Company (from whom the call letters are taken), which was in turn owned by then-Senator Lyndon Johnson and his wife Lady Bird Johnson. It’s first program was a football game between Texas and Texas A&M.
Traditional Media Consumption From Online Adults
Among online US adults, Baby Boomers (46-65) spend almost twice as much time on a daily basis with TV, radio and print as do Millennials (16-34) per newly-released data from a TNS study. In fact, while Baby Boomers report spending more than double the time with TV (3.4 hours per day) as with TV and video online (1.3 hours), Millennial estimate spending more time with digital than offline TV (2.7 vs. 1.9 hours per day).
For comparison, Nielsen figures suggest that while youth watch substantially less traditional TV than their older counterparts, traditional TV viewing among Millennials is in excess of 2 hours per day, surpassing 3 hours per day for the 25-34 demographic.
Baby Boomers in the U.S. is estimated to be 75+ million. Aside from the sheer size of the boomer population, they are also affluent. Some estimates have them controlling 70% of the disposable income in the U.S. Also, boomers are tech savvy. They are heavy consumers of television programming, and they spend as much or more time online.
A Google/Ipsos study of consumers 45 and over found that the amount of time spent on the Internet and traditional television viewing were comparable. They found that the Internet is the top source for gathering information on topics of interest. In the DMN3 Study, the top three online activities of Boomers are: 1) Using search engines (96%); 2) Using email (95%); and 3) Shopping for products or services (92%).
Top Ten Box Office 20-22 November 2015 Weekend (Domestic Only)
#1 ‘Mockingly 2’ $101.0 million from 4,175 locations
#2 ‘Spectre’ $14.60 million from 3,659 locations (Critique:https://www.facebook.com/cinemacritique/)
#3 ‘The Peanuts Movie’ $12.80 million from 3,671 locations
#4 ‘The Night Before’ $10.10 million from 2,960 locations
#5 ‘Secret In Their Eyes’ $ 6.63 million from 2,392 locations
#6 ‘Love the Coopers’ $ 3.93 million from 2,603 locations
#7 ‘The Martian’ $ 3.70 million from 2,086 locations
#8 ‘Spotlight’ $ 3.60 million from 589 locations
#9 ‘The 33’ $ 2.24 million from 2,452 locations
#10 ‘The Bridge of Spies’ $ 1.95 million from 1,532 locations (Critique:https://www.facebook.com/cinemacritique/)
International Box Office
#1 ‘The Hunger Games’ $146.0 million
#2 ‘Spectre’ $ 65.7 million (Critique:https://www.facebook.com/cinemacritique/)
#3 ‘Our Times’ $ 12.0 million
#4 ‘Inside Man’ $ 10.2 million
#5 ‘Transporter Refueled’ $ 9.8 million
#6 ‘Spanish Affair 2’ $ 7.4 million
#7 ‘Hotel Transylvania 2’ $ 5.8 million
#8 ‘Prem Ratan Dhan Payo’ $ 4.2 million
#9 ‘The Priests’ $ 3.8 million
#10 ‘Return Of The Cuckoo’ $ 3.7 million
Coming For Christmas from Quentin Tarantino
‘Joy’ They’re back. Jennifer Lawrence & Bradley Cooper
‘Legend’ Tom Hardy, Emily Browning
‘The Revenant’ Leonardo DiCaprio, Tom Hardy
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An Ad You Might Like
Baird Television Picture from 1926 by John L. Baird. Many historians credit Baird with being the first to produce a live, moving, greyscale television image from reflected light.
Across The Pond
The Independent One truly has a star in its midst and she propelled the network to #1 in the UK Thursday. At 830P, ‘Paul O’Grady’s ‘For the Love of Dogs’ finished with an average 3.86 million viewers (17.1%). Then, Lady Colin Campbell may have refused to do yet another Bushtucker Trial, but the viewers love her. At 9P, ‘I’m a Celebrity… Get Me Out of Here!’ finished with an average overnight audience of 7.81 million viewers (35.2%) and it was the #1 program in the UK.
The Big One finished second again on Thursday. At 8P, ‘Watchdog’ was the top program on the network as it had 3.52 million viewers (17.1%).
The Little Two at 8P presented ‘MasterChef: The Professionals’ and it brought in its normal 2.34 million viewers (10.6%). At 9P, ‘The Last Kingdom’ fell a bit to 1.55 million viewers (7.0%). At 10P, it was followed by Russell Howard’s ‘Good News’ and it drew 1.18 million viewers (6.5%).
The Tiny Four had at 830P, CBS’ ‘The Big Bang Theory’ which finished with a strong 1.44 million viewers (6.4%).
The Big Four at 8P presented ‘The Secret Life of 5-Year-Olds’ and it brought in an average 1.29 million viewers (5.9%). It was followed at 9P by ‘The World’s Most Expensive Food’ and drew 1.10 million viewers (4.9%). At 10P, ‘First Dates’ finished slightly higher with 1.15 million viewers (7.3%).
The Second Commercial Network in Australia finished #1 Thursday with a 31.6% share of the available audience. The #1 newscast in the nation was ‘Seven News’ with an average 933,000 viewers.
Network Nine finished #2 with a 25.7% share. ‘Nine News’ was the top program on the network Thursday as it finished with an average 910,000 viewers.
The Third Commercial Network in Australia finished #3 with a 20.4% share of the available audience. The ‘Project 7PM’ finished with an average 472,000 viewers.
The Alphabet Network in Australia finished #4 with a 16.4% share. The #1 non-news program in the nation was ‘7.30’ which finished with an average 734,000 viewers.
The Special Broadcast Service in Australia finished #5 with a 6.0% share of the available audience.
Top Ten Non-News Programs In Australia Thursday
#1 7.30 ABC 734,000 viewers #1 program in Sydney & Adelaide
#2 A CURRENT AFFAIR Nine 718,000 viewers #1 program in Melbourne & Brisbane
#3 HOME AND AWAY Seven 670,000 viewers Melbourne top market
#4 INSIDE QUEEN MARY 2 Seven 642,000 viewers #1 program in Perth
#5 SURVEILLANCE OZ:DASHCAM Seven 623,000 viewers Melbourne top market
#6 ALISA & LYSANDRA RESCUE Nine 583,000 viewers Melbourne top market
#7 CHASER’S MEDIA CIRCUS ABC 536,000 viewers Sydney & Melbourne top markets
#8 THE CHASE AUSTRALIA Seven 532,000 viewers Sydney top market
#9 HOT SEAT Nine 490,000 viewers Melbourne top market
#10 THE PROJECT 7PM TEN 472,000 viewers Sydney top market
Top Newscasts In Australia Thursday
#1 SEVEN NEWS Seven 933,000 viewers #1 in Adelaide & Perth
#2 NINE NEWS Nine 910,000 viewers #1 in Sydney, Melbourne & Brisbane
#3 SEVEN News/TodayTonight Seven 899,000 viewers Melbourne top market
#4 NINE NEWS 6:30 Nine 855,000 viewers Melbourne top market
#5 ABC NEWS ABC 760,000 viewers Sydney top market
#6 TEN EYEWITNESS NEWS @5 TEN 489,000 viewers Melbourne top market
*FRIDAY AUSTRALIAN OVERNIGHT TV RATINGS
*FRIDAY AUSTRALIAN OVERNIGHT TV RATINGS
Network Nine finished back on top on Friday in Australia with a 34.2% of the available audience. The network’s top program was ‘Third Test-Australia vs New Zealand Session 3’ which drew 1,049,000 viewers.
The Second Commercial Network in Australia finished 29.7% share. ‘Seven News’ #1 newscast in the nation.
The Third Commercial network in Australia finished #3 with a 16.5% share of the available audience. ‘The Living Room’ top network program with 491,000 viewers.
The Alphabet Network in Australia finished #4 as it had a 13.6% share. ‘DCI Banks’ top program with 439,000 viewers.
The Special Broadcast Service in Australia finished #5 with a 6.0% share of the available market.
Top Ten Non-News Programs In Australia Friday
#1 THIRD TEST–AU V NZ SES3 Nine 1,049,000 viewers #1 in all markets
#2 THIRD TEST–AU V NZ SES2 Nine 769,000 viewers Melbourne top market
#3 BETTER HOMES & GARDENS Seven 738,000 viewers Sydney top market
#4 THE CHASE AUSTRALIA Seven 532,000 viewers Sydney top market
#5 THIRD TEST–AU V NZ SES1 Nine 503,000 viewers Melbourne top market
#6 THE LIVING ROOM Network TEN 491,000 viewers Sydney top market
#7 THE LONE RANGER Seven 468,000 viewers Sydney top market
#8 DCI BANKS (R) ABC 439,000 viewers Sydney top market
#9 7.30 ABC 433,000 viewers Sydney top market
#10 THE GRAHAM NORTON SHOW TEN 431,000 viewers Melbourne top market
Top Newscast In Australia Friday
#1 SEVEN NEWS Seven 1,128,000 viewers #1 everywhere except Brisbane
#2 SEVEN NEWS/TodayTonight Seven 1,012,000 viewers #1 in Brisbane
#3 NINE NEWS Nine 959,000 viewers Melbourne top market
#4 ABC NEWS ABC 583,000 viewers Melbourne top market
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Ramsey Lewis Trio ‘The “In” Crowd’