‘It’s All About Screens.’ This is the Daily Diary of Screens. On Saturday, November 22, 2015, CBS finished #1 as ’48 Hours’‘ was the top program. BBC One was #1 in the UK as ‘Strictly Come Dancing’ was the top program. Network Nine finished #1 in Australia as ‘New Tricks’ was the top non-news program and ‘Nine News’ was the nation’s top newscast. ‘The Hunger Games: Mockingjay 2‘ #1 at Cinema weekend 20-22 November 2015 (Domestic) ‘Spectre‘ #1 weekend 13-15 November 2015 (International). There are 3.734 Billion Unique Mobile 68% Social Ad Clicks Are Now Mobile. Users as of this quarter, account for a 51% worldwide penetration. Direct uploads of user videos to Facebook now exceed YouTube. 88% of Twitter users are on mobile. The Google+1 button is hit 5 billion times per day. 80% of Internet users on Pinterest are female. LinkedIn has 347 million registered members. 600 million users on Whatsapp. SUNDAY AUSTRALIAN OVERNIGHT TV RATINGS (*SEE BELOW)
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Saturday, November 21, 2015 (Posted on November 22, 2015)
The Tiffany Network won again, this time going against the odds with something old and something news. At 8P, a rerun of this week’s’NCIS: Los Angels’ finished with an average 3.70 million viewers. Then at 9P, ’48 Hours’ took over and pulled the network into the top position with 4.48 million viewers. Then at 10P, ’48 Hours’ with an episode titled ‘The Strange Case of Kurt Sonnenfeld’ dominated with an evening high of 5.46 million viewers.
The Animal Network of Broadcast presented college football but had the misfortune of also televising Big 12 football. At 8P, ‘Baylor upset Oklahoma State’ 45-35 as it drew an average 4.30 million viewers. At 9P, it fell to an average 3.74 million viewers. Then at 10P, it grew to 4.13 million fans.
The Alphabet Network presented college football but it had the misfortune of televising Big 12 football. At 8P, ‘Oklahoma defeated TCU’ and drew 3.64 million viewers. Then at 9P it dropped to 3.92 million viewers as the Sooners pulled away. Then at 10P, as the Horned Frogs began frantically closing in on a potential victory, the viewership fell to 3.35 million viewers. NOTE: The Michigan State/Ohio State college football game had a 7.0 overnight rating on ABC Saturday afternoon, which was the highest overnight of the season on any network. Columbus, OH, was the top market for the Spartans’ last second win with a 42.0 rating. Dayton, OH (30.7), Cleveland (28.5), Detroit (26.0) and Cincinnati (17.9) rounded out the top five.
The Peacock Network gave up in prime time knowing it had Adele later in the evening. At 8P, ‘Free Birds’ finished with an average 2.37 million viewers. At 9P, ‘Free Birds’ concluded with an average 2.16 million viewers. Then at 10P, a rerun of ‘Saturday Night Live’ in prime time finished with an average 2.23 million viewers.
The big news in late night on Saturday was ‘Saturday Night Live’ as it showcased the first appearance of Adele on U.S. television this year. Host Matthew McConaughey and musical guest Adele helped delivered the show’s second-best ratings of the season in the metered markets. The show drew a 2.3/11 in adults 18-49 and a 4.6/12 in households in the metered markets, up from last week’s 1.9/9 and 4.0/10.
For The Record
CBS finished #1 with an average 4.55 million viewers. FOX finished second with an average 4.06 million viewers. ABC finished #3 with an average 3.64 million viewers. NBC finished with an average 2.26 million viewers. And, Mrs. Bielema’s husband lost again.
Today In Communication History
On this date in 1963, Assassination of US president John F Kennedy in Dallas, Texas is recorded by an amateur cameraman, Jacob Zapruder, on 8mm color film.
How Are Large Companies Measuring the ROI of Their Television Campaigns Today?
Advertisers are primarily measuring the outcome of their TV ad campaigns on the bases of increased brand awareness (49%) and increased sales (44%), finds a recent report from Forbes Insights and Simulmedia, and these are also the outcomes that have increased in importance for the largest share of advertisers over the past 3-5 years. So how are advertisers tying TV advertising to increased sales and other business outcomes?
Most commonly, companies are looking at total purchase data after ads run (64%) and total website visits after ads run (60%). That’s likely a reflection of the common metrics used, which include direct website traffic, which is now as popular as Gross Rating Points (GRPs). The report does note that there seems to be some variation in how various industries measure outcomes. For example, while slightly fewer than half (46%) of companies overall measure total in-store visits after the ads run, the use of in-store visits as a tie-in ranges from 75% for the media and entertainment industry to just 16% for financial services.
Other, lesser-used methods for measuring TV advertising outcomes include:
► Direct response to unique phone numbers, URL or email in ad (39%);
► Internal attribution statistical model (28%); and
► Third party/media mix company model (20%).
The study shows that digital measurements are making inroads into TV ROI calculations. Indeed, 70% (7 in 10) respondents, all of whom came from companies with at least $250 million in annual revenues and $1 million in advertising spend, expect to change how they measure the outcomes of their TV campaigns over the next few years, with the biggest upticks projected being for tracking social media mentions, sales and direct website visits.
Interestingly, despite respondents generally seeing TV advertising as a key component of their marketing and/or branding strategies, only about 1 in 3 companies surveyed believe that TV gives them the best ROI in comparison to other advertising types. By comparison, a similar 28% feel that TV gives them a lower ROI than other channels.
Nevertheless, consumers feel that TV ads have a strong influence on their purchases. Indeed, primary research conducted by MarketingCharts finds that TV ads influence the purchases of more US adults than any other paid media. Moreover, more adults report noticing specific advertisers on TV than on any other advertising channel.
Returning to the Simulmedia study, there seems to be a clear emerging focus on audience targeting. For example, when asked how an increased focus on ROI impacts, or will impact, traditional media advertising (including TV), respondents were most apt to point to the improved ability to target ads at those who are more responsive. And currently, more respondents are placing TV ads based on an audience basis (placing ads that target a specific audience regardless of content, network or channel) than on a content or reach basis. Going forward, marketers are expecting to change how they segment audiences, primarily by paying more attention to purchase likelihood, behavior or intent (54%) and to demographic data (49%).
Alert: You Are Now Naked! Ads Sync Inaudible Sound To Your Devices
Surreptitious cross-device tracking is now searching your movements, your questions, your life. In an article by Dan Goodin wrote in ars Technica (111615), there is a new threat that uses inaudible, high-frequency sounds to surreptitiously track a person’s online behavior across a range of devices, including phones, TVs, tablets, and computers. Earwitnesses now can say you are being tracked!
The ultrasonic pitches are embedded into TV commercials or are played when a user encounters an ad displayed in a computer browser. While the sound can’t be heard by the human ear, nearby tablets and smartphones can detect it. When they do, browser cookies can now pair a single user to multiple devices and keep track of what TV commercials the person sees, how long the person watches the ads, and whether the person acts on the ads by doing a Web search or buying a product.
Cross-device tracking can be performed through the use of ultrasonic inaudible sound beacons. Compared to probabilistic tracking through browser fingerprinting, the use of audio beacons is a more accurate way to track users across devices. When a user encounters a cross-device tracking advertiser on the web, the advertiser drops a cookie on the computer while also playing an ultrasonic audio through the use of the speakers on the computer or device. The inaudible code is recognized and received on the other smart device by the software development kit installed on it. Some also embed audio beacon signals into TV commercials which are “picked up silently by an app installed on a device unknown to the user. The audio beacon enables companies to know which ads the user saw, how long the user watched the ad before changing the channel, which kind of smart devices the individual uses, along with other information that adds to the profile of each user that is linked across devices.
The user is unaware of the audio beacon, but if a smart device has an app on it that uses the software development kit, the software on the app will be listening for the audio beacon and once the beacon is detected, devices are immediately recognized as being used by the same individual. The only factor that hinders the receipt of an audio beacon by a device is distance. There is NO way for the user to opt-out of this form of cross-device tracking. The users have no knowledge of which apps are using this technology. As of April of 2015, software is used by 67 apps and the company who provides this cross-tracking, monitors 18 million smartphones. Is your smartphone one of them?
The marketers who use this cross-tracking assemble a shockingly detailed snapshot of the person being tracked. The Center for Democracy and Technology wrote in recently filed comments to the Federal Trade Commission, “For example, a company could see that a user searched for sexually transmitted disease (STD) symptoms on her personal computer, looked up directions to a Planned Parenthood on her phone, visits a pharmacy, then returned to her apartment. While previously the various components of this journey would be scattered among several services, cross-device tracking allows companies to infer that the user received treatment for an STD. The combination of information across devices not only creates serious privacy concerns, but also allows for companies to make incorrect and possibly harmful assumptions about individuals.”
“As a person goes about her business, her activity on each device generates different data streams about her preferences and behavior that are siloed in these devices and services that mediate them,” CDT officials wrote. “Cross-device tracking allows marketers to combine these streams by linking them to the same individual, enhancing the granularity of what they know about that person.”
The FTC has scheduled a workshop on Monday to discuss the technology.
Bloomingdale’s, once a bastion for superb display and advertising, has hit the low mark in advertising copy writing. One can only imagine who wrote this, who edited this and who approved this. It certainly could not have been done by anyone who should be aware of how wrong this actually is.
Top Ten Box Office 20-22 November 2015 Weekend (Domestic Only)
#1 ‘Mockingly 2’ $101.0 million from 4,175 locations
#2 ‘Spectre’ $14.60 million from 3,659 locations (Critique:https://www.facebook.com/cinemacritique/)
#3 ‘The Peanuts Movie’ $12.80 million from 3,671 locations
#4 ‘The Night Before’ $10.10 million from 2,960 locations
#5 ‘Secret In Their Eyes’ $ 6.63 million from 2,392 locations
#6 ‘Love the Coopers’ $ 3.93 million from 2,603 locations
#7 ‘The Martian’ $ 3.70 million from 2,086 locations
#8 ‘Spotlight’ $ 3.60 million from 589 locations
#9 ‘The 33’ $ 2.24 million from 2,452 locations
#10 ‘The Bridge of Spies’ $ 1.95 million from 1,532 locations (Critique:https://www.facebook.com/cinemacritique/)
International Box Office
James Bond dominated the Chinese box office this weekend as it opened with $48 million for the Friday-Sunday weekend, a record for a non 3D U.S. film. The Chinese launch has pushed the ‘Spectre’ worldwide gross to nearly $550 million, led by $140.7 million in the U.S. after 10 days. In China, ‘Spectre’ is only $11 million short of the entire run of ‘Skyfall’, which was $59 million in 2012. Its opening day gross of $15 million on Friday set four other records for China, the biggest Friday opening any 2D U.S. film; the biggest November opening day; the biggest Bond opening and the biggest Sony Pictures opening day of all time. The film which reportedly needs $650 million to break even, will be profitable. The only question is how profitable will it be? And, will it beat ‘Skyfall’ box office? See Critique:https://www.facebook.com/cinemacritique/ for top Bond film box office results.
#1 ‘Spectre’ $188.0 million
#2 ‘Prem Ratan Dhan Payo’ $ 33.4 million
#3 ‘The Peanuts Movie’ $ 26.7 million
#4 ‘The Martian’ $ 12.0 million
#5 ‘Hotel Transylvania 2’ $ 11.2 million
#6 ‘The Priests’ $ 9.3 million
#7 ‘Love The Coopers’ $ 8.4 million
#8 ‘Goosebumps’ $ 7.0 million
#9 ‘The Last Witch Hunter’$ 6.7 million
#10 ‘A Journey Through Time With Anthony’ $ 6.0 million
Coming For Christmas from Quentin Tarantino
‘Joy’ They’re back. Jennifer Lawrence & Bradley Cooper
‘Legend’ Tom Hardy, Emily Browning
‘The Revenant’ Leonardo DiCaprio, Tom Hardy
Welcome to new viewers in all 50 States of the U.S., all of the Provinces in Canada, all of the States in Mexico, the UK, Iceland, Ireland, Guernsey, Jersey, France, Belgium, the Netherlands, Denmark, Norway, Sweden, Finland, Estonia, Lithuania, Latvia, the Russian Federation, Belarus, Ukraine, Republic of Moldova, Georgia, Poland, Germany, Austria, Czech Republic, Switzerland, Luxembourg, Portugal, Gibraltar, Spain, Monaco, Italy, Slovenia, Slovakia, Hungary, Romania, Bulgaria, Moldova, Croatia, Bosnia and Herzegovina, Serbia, Macedonia the former Yugoslave Republic, Albania, Greece, Cyprus, Turkey, Armenia, Azerbaijan, State of Palestine, Jordan, Lebanon, Israel, Saudi Arabia, Oman, Bahrain, United Arab Emirates, Qatar, Kuwait, Iraq, Uzbekistan, Pakistan, India, Bhutan, Nepal, Bangladesh, Sri Lanka, Kazakhstan, Mongolia, China, Hong Kong, Macao, Taiwan, Japan, Republic of Korea, the Philippines, Vietnam, Cambodia, Malaysia, Brunei Darussalam, Fiji, New Zealand, Australia, Indonesia, Singapore, Thailand, Mauritius, Zambia, United Republic of Tanzania, Kenya, Rwanda, Ethiopia, Egypt, Malta, Tunisia, Algeria, Libya, Morocco, Republic of Côte d’Ivoire, Mali, Senegal, Benin, Nigeria, Cameroon, Ghana, Mozambique, Uganda, Namibia, Zimbabwe, South Africa, Argentina, Chile, Paraguay, Uruguay, Brazil, Bolivia, Peru, Ecuador, Colombia, Venezuela, Guyana, Suriname, Panama, Costa Rica, Guatemala, Honduras, El Salvadore, Belize, Curaçao, Aruba, St. Lucia, Grenada, Guadeloupe, Jamaica, Trinidad and Tobago, Barbados, Haiti, the Dominican Republic, Martinique, U.S. Virgin Islands, British Virgin Islands, Bahamas and Puerto Rico (144). We are thankful to all of you with more than 35,000 views.
An Ad You Might Like
Across The Pond
The Big One finally got back on top of the ratings Saturday in the UK because it had dancing. ‘Strictly Come Dancing’ with a Blackpool special drew a sensational 10.3 million viewers which equated to 44.7% share of the available audience. What was the other half of the nation doing? ‘Doctor Who’ in Face the Raven finished with an average 4.48 million viewers (19.9%), which was the third highest total of the year. ‘Casual+y’ finished with an average 3.88 million viewers (17.4%). ‘Match of the Day’ brought in an average 3.46 million viewers (23.2%).
The Independent One had the only other programs of importance in the UK Saturday. ‘I’m a Celebrity’ continued with 7.16 million viewers (34.6%). Then at 8P, ‘The X Factor’ finished with an average 6.55 million viewers (29%).
During the 8P time slot when there was an overlap, ‘Strictly Come Dancing’ was winding down with 8.54 million viewers (36.2%) as ‘The X Factor’ opened its live show with 5.59 million (23.7%). Now we know almost 60% of the UK was watching television.
The Little Two presented Saturday, the way Saturday should be presented. ‘Dad’s Army’ with one of its many reruns was the Saturday night tradition and it finished this Saturday with an average 1.94 million viewers (8.86%). Then, ‘QI XL’ interested a few less, as 1.22 million viewers (5.5%) tuned in.
Network Nine won for the tenth consecutive day in Australia as it finished #1 with a 32.1% share of the available audience Sunday. The #1 newscast in the nation was ‘Nine News Saturday’ with an average 797,000 viewers.
The Second Commercial Network in the nation finished #2 with a 24.7% share. The network’s top program was ‘Hotel Transylvania’ which finished with 443,000 viewers.
The Alphabet Network in Australia finished #3 with a 19.8% share of the available audience. The network’s top program was the nation’s top program, ‘New Tricks’ which finished with an average 882,000 viewers, more than 320,000 better than any other non-news program in the nation on Saturday.
The Third Commercial Network in Australia finished #4 with a 15.1% share. It’s top program was ‘Ten Eyewitness News Saturday’ with an average 299,000 viewers.
The Special Broadcast Service in Australia finished #5 with a 8.1% share of the available audience. The network’s top program was the film, ‘O’Brother, Where Art Thou?’ which finished with an average 261,000 viewers.
Top Ten Non-News Programs in Australia Saturday
#1 NEW TRICKS ABC 882,000 viewers #1 in all markets
#2 CATCH ME IF YOU CAN Nine 459,000 viewers Melbourne top market 159,000
#3 HOTEL TRANSYLVANIA Seven 443,000 viewers Sydney top market 139,000
#4 BREATHLESS ABC 377,000 viewers Sydney top market 103,000
#5 SHOOTER Seven 370,000 viewers Sydney top market 114,000
#6 GETAWAY Nine 306,000 viewers Sydney top market 113,000
#7 THE HUNGER GAMES NetGO! 281,000 viewers Melbourne top market 78,000
#8 NATURE’S GREAT EVENTS 2 TEN 264,000 viewers Melbourne top market 76,000
#9 SHREK THE THIRD -EV NetGO! 263,000 viewers Melbourne top market 89,000
#10 O’BRO: WHERE ART THOU? SBS 261,000 viewers Melbourne top market 86,000
Top Newscasts Saturday In Australia
#1 NINE NEWS SATURDAY Nine 797,000 viewers #1 in Sydney,Melbourne&Adelaide
#2 ABC NEWS ABC 783,000 viewers #1 in Brisbane & Perth
#3 SEVEN NEWS Seven 721,000 viewers Melbourne top market 229,000
#4 WEEKEND TODAY Nine 302,000 viewers Sydney top market 111,000
#5 WEEKEND SUNRISE Seven 300,000 viewers Sydney top market 89,000
#6 TEN EYEWITNESS NEWS SAT TEN 299,000 viewers Sydney top market 80,000
#7 WEEKEND TODAY SAT LATE Nine 252,000 viewers Sydney top market 92,000
*SUNDAY AUSTRALIAN OVERNIGHT TV RATINGS
*SUNDAY AUSTRALIAN OVERNIGHT TV RATINGS
Network Nine won yet again for the 11th straight day in Australia with a powerful 32.0% share of the available audience. The #1 overall program was ‘The Block’ with an average 1.226 million viewers.
The Second Commercial Network in Australia finished second again with a 30.0% share.
The Third Commercial Network in Australia finished #3 with a 16.7% share of the available audience.
The Alphabet Network in Australia finished fourth with a 14.8% share.
The Special Broadcast Service in Australia finished #5 with a 6.4%/
Top Ten Non-News Programs In Australia Sunday
#1 THE BLOCK Nine 1,226,000 viewers #1 in all markets except Adelaide
#2 60 MINUTES Nine 1,150,000 viewers #1 program in Adelaide
#3 SUNDAY NIGHT Seven 850,000 viewers Sydney top market
#4 BEACH COPS Seven 753,000 viewers Sydney top market
#5 ADELE – LIVE IN LONDON Nine 680,000 viewers Melbourne top market
#6 M- CAPTAIN PHILLIPS Seven 674,000 viewers Melbourne top market
#7 TBL FAMILIES SUN TEN 623,000 viewers Sydney top market
#8 DOCTOR WHO ABC 481,000 viewers Melbourne top market
#9 THE BEAUTIFUL LIE ABC 425,000 viewers Melbourne top market
#10 FAMILY FEUD SUNDAY TEN 424,000 viewers Melbourne top market
Top Newscast In Australia Sunday
#1 NINE NEWS SUNDAY Nine 1,156,000 viewers #1 in all markets except Perth
#2 SEVEN NEWS Seven 1,115,000 viewers #1 newscast in Perth
#3 ABC NEWS SUNDAY ABC 791,000 viewers Melbourne top market
#4 SEVEN NEWS AT 5 Seven 450,000 viewers Melbourne top market
#5 TEN EYEWITNESS NEWS SUN TEN 425,000 viewers Melbourne top market
For updates throughout the day, FOLLOW us on Twitter @overtheshoulde2 and LIKE us on Facebook at http://www.facebook.com/overtheshouldermedia and on Google+ http://bit.ly/19JVk76. Thank you for allowing us to surpass 46,400+ views at Google+ Sophis1234.
For continual updates on all things ‘screens’, go to: https://www.facebook.com/pages/Dailydiaryofscreens
In this week’s Media Notes Canonical, go to: http://bit.ly/1JnoNS6 🆕💭📝📎 It’s FREE.
Media Notes Briefs, Why And How You Must Explode With Mobile Now @:http://bit.ly/1MyC93u🆕💭🌎💬
New This Week: Mobile Optimized Sites A Must For Local Business 💬 – http://eepurl.com/btvkyn
Weekly Retail Media Notes. This week: ‘Knowing Mobile…Current eMail Stats’ http://bit.ly/1KslOhR💡.@cnasophis
Why Don’t You Use Mobile Now? http://goo.gl/wlnJ8o
Today’s featured ‘Music To Read overtheshouldermedia By’ down at the bottom of the page
Hoagy Carmichael ‘Am I Blue’
Hoagy Carmichael ‘The Monkey Song’
Hoagy Carmichael ‘I Get Along Without You Very Well’ with Jane Russell