We stand with Paris
‘It’s All About Screens.’ This is the Daily Diary of Screens. On Sunday, November 15, 2015, CBS finished #1 as ‘CBS NFL Overtime’‘ was the top program. BBC One was #1 in the UK as ‘Strictly Come Dancing’ was the top program. Nine finished #1 in Australia as ‘Second Test–AU V NZ Session3’ was the top non-news program and ‘Nine News Sunday’ was the nation’s top newscast. ‘Spectre‘ #1 at Cinema weekend 13-15 November 2015 (Domestic) ‘Spectre‘ #1 International. There are 3.734 Billion Unique Mobile 68% Social Ad Clicks Are Now Mobile. Users as of this quarter, account for a 51% worldwide penetration. Direct uploads of user videos to Facebook now exceed YouTube. 88% of Twitter users are on mobile. The Google+1 button is hit 5 billion times per day. 80% of Internet users on Pinterest are female. LinkedIn has 347 million registered members. 600 million users on Whatsapp. MONDAY AUSTRALIAN OVERNIGHT TV RATINGS (*SEE BELOW)
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Sunday, November 15, 2015 (Posted on November 16, 2015)
CBS #1 Sunday as ‘NFL Overrun’ top program with nearly 30 million viewers.
CBS
The Tiffany Network put up its regularly scheduled programming up on Sunday with a little help from their pro football coverage. At 7P, all programming was delayed as the overrun of the day’s NFL late game, the New England Patriots victory of the New York Giants, 27-26, from MetLife Stadium in New Jersey, and then the Kansas City Chiefs victory over the Denver Broncos, finished with an average 29.55 million viewers. Then at 8P, a 60 Minutes, delayed a full hour, finished with an average 16.85 million viewers. At 9P, ‘Madam Secretary’ running one hour behind its usual schedule, finished with an average 10.10 million viewers. Then at 10P, ‘The Good Wife’ finished wth an average 8.03 million viewers. In the Mountain and Pacific time zones, ‘CSI:Cyber’, delayed well past its usual period, finished with an average million viewers.
NBC
The Peacock Network had pro football and it was as exciting a game as could be presented. At 8P, ‘Football Night In America’ finished with an average 9.19 million viewers. At 8P, ‘Sunday Night Football Pre-Game’ finished with an average 15.03 million viewers. At 830P, ‘Sunday Night Football’ featured the Arizona Cardinals against the Seattle Seahawks in Seattle and drew 17.65 million viewers. The game peaked at 830P with an average 19.62 million viewers. The Cardinals won, 39-32, giving them a three game lead in the Western Division of the NFC.
ABC
The Alphabet Network had its usual schedule on Sunday. At 7P, ‘America’s Funniest Home Videos’ finished with an average 5.31 million viewers. At 8P, ‘Once Upon A Time’ finished with an average 5.03 million viewers. At 9P, another episode of ‘Once Upon A Time’ finished with an average 4.57 million viewers. At 10P, ‘Quantico’ finished with an average 4.22 million viewers.
FOX
The Animal Network of Broadcast had animation non-domination. At 7P, ‘The Simpsons’ finished with an average 2.98 million viewers. At 730P, ‘Bob’s Burgers’ finished with an average 2.26 million viewers. At 8P, ‘The Simpsons’ finished with an average 2.77 million viewers. At 830P, ‘Brooklyn Nine-Nine’ finished with an average 2.69 million viewers. At 9P, ‘Family Guy’ finished with an average 2.86 million viewers. At 930P, ‘Last Man On Earth’ finished with an average 2.82 million viewers.
For The Record
CBS finished #1 Sunday with an average 16.133 million viewers. NBC finished second with an average 15.209 million viewers. ABC finished with an average 4.783 million viewers. FOX finished with an average 2.73 million viewers.
Today In TV History
In November 1953, Disney approached United Paramount Theaters, now owner of ABC Television Network at the time, with the idea of building an amusement park. Already rejected by NBC and CBS, Disney is offered $0.5m, plus $17m raised against collateral of ABC’s property holdings. In return, ABC receives a 35% stake in Disneyland, a share of concessions revenue for 10 years and gains access to Disney’s animation library. Disney also agrees to produce a weekly one-hour television show for ABC. The result, this is the very first episode of the Disney anthology television series, ‘Disneyland’, ‘Walt Disney Presents’, ect. It premiered on October 27, 1954.
A woman with her lips painted in the French colours attends a commemoration event in front of the French Embassy in memory of victims of the Paris attacks, in Copenhagen, Denmark, November 15, 2015. Photograph: Scanpix Denmark/Reuters
Advertising News
Mad Men & Women
Alert: You Are Now Naked! Ads Sync Inaudible Sound To Your Devices
Surreptitious cross-device tracking is now searching your movements, your questions, your life. In an article by Dan Goodin wrote in ars Technica (111615), there is a new threat that uses inaudible, high-frequency sounds to surreptitiously track a person’s online behavior across a range of devices, including phones, TVs, tablets, and computers. Earwitnesses now can say you are being tracked!
The ultrasonic pitches are embedded into TV commercials or are played when a user encounters an ad displayed in a computer browser. While the sound can’t be heard by the human ear, nearby tablets and smartphones can detect it. When they do, browser cookies can now pair a single user to multiple devices and keep track of what TV commercials the person sees, how long the person watches the ads, and whether the person acts on the ads by doing a Web search or buying a product.
Cross-device tracking can be performed through the use of ultrasonic inaudible sound beacons. Compared to probabilistic tracking through browser fingerprinting, the use of audio beacons is a more accurate way to track users across devices. When a user encounters a cross-device tracking advertiser on the web, the advertiser drops a cookie on the computer while also playing an ultrasonic audio through the use of the speakers on the computer or device. The inaudible code is recognized and received on the other smart device by the software development kit installed on it. Some also embed audio beacon signals into TV commercials which are “picked up silently by an app installed on a device unknown to the user. The audio beacon enables companies to know which ads the user saw, how long the user watched the ad before changing the channel, which kind of smart devices the individual uses, along with other information that adds to the profile of each user that is linked across devices.
The user is unaware of the audio beacon, but if a smart device has an app on it that uses the software development kit, the software on the app will be listening for the audio beacon and once the beacon is detected, devices are immediately recognized as being used by the same individual. The only factor that hinders the receipt of an audio beacon by a device is distance. There is NO way for the user to opt-out of this form of cross-device tracking. The users have no knowledge of which apps are using this technology. As of April of 2015, software is used by 67 apps and the company who provides this cross-tracking, monitors 18 million smartphones. Is your smartphone one of them?
The marketers who use this cross-tracking assemble a shockingly detailed snapshot of the person being tracked. The Center for Democracy and Technology wrote in recently filed comments to the Federal Trade Commission, “For example, a company could see that a user searched for sexually transmitted disease (STD) symptoms on her personal computer, looked up directions to a Planned Parenthood on her phone, visits a pharmacy, then returned to her apartment. While previously the various components of this journey would be scattered among several services, cross-device tracking allows companies to infer that the user received treatment for an STD. The combination of information across devices not only creates serious privacy concerns, but also allows for companies to make incorrect and possibly harmful assumptions about individuals.”
“As a person goes about her business, her activity on each device generates different data streams about her preferences and behavior that are siloed in these devices and services that mediate them,” CDT officials wrote. “Cross-device tracking allows marketers to combine these streams by linking them to the same individual, enhancing the granularity of what they know about that person.”
The FTC has scheduled a workshop on Monday to discuss the technology.
Brain Dead
Bloomingdale’s, once a bastion for superb display and advertising, has hit the low mark in advertising copy writing. One can only imagine who wrote this, who edited this and who approved this. It certainly could not have been done by anyone who should be aware of how wrong this actually is.
Cinema News
Top Ten Box Office 13-15 November 2015 Weekend (Domestic Only)
#1 ‘Spectre’ $35.40 million from 3,929 locations (Critique:https://www.facebook.com/cinemacritique/)
#2 ‘The Peanuts Movie’ $24.20 million from 3,902 locations
#3 ‘Love The Coopers’ $ 8.40 million from 2,603 locations
#4 ‘The Martian’ $ 6.73 million from 2,788 locations
#5 ‘The 33’ $ 5.85 million from 2,452 locations
#6 ‘Goosebumps’ $ 4.65 million from 2,805 locations
#7 ‘Bridge of Spies’ $ 4.29 million from 2,688 locations (Critique:https://www.facebook.com/cinemacritique/)
#8 ‘Prem Ratan Dhan Payo’ $ 2.40 million from 286 locations
#9 ‘Hotel Transylvania 2’ $ 2.35 million from 1,834 locations
#10 ‘TheLast Witch Hunter’ $ 1.50 million from 1,479 locations
International Box Office
James Bond dominated the Chinese box office this weekend as it opened with $48 million for the Friday-Sunday weekend, a record for a non 3D U.S. film. The Chinese launch has pushed the ‘Spectre’ worldwide gross to nearly $550 million, led by $140.7 million in the U.S. after 10 days. In China, ‘Spectre’ is only $11 million short of the entire run of ‘Skyfall’, which was $59 million in 2012. Its opening day gross of $15 million on Friday set four other records for China, the biggest Friday opening any 2D U.S. film; the biggest November opening day; the biggest Bond opening and the biggest Sony Pictures opening day of all time. The film which reportedly needs $650 million to break even, will be profitable. The only question is how profitable will it be? And, will it beat ‘Skyfall’ box office? See Critique:https://www.facebook.com/cinemacritique/ for top Bond film box office results.
#1 ‘Spectre’ $188.0 million
#2 ‘Prem Ratan Dhan Payo’ $ 33.4 million
#3 ‘The Peanuts Movie’ $ 26.7 million
#4 ‘The Martian’ $ 12.0 million
#5 ‘Hotel Transylvania 2’ $ 11.2 million
#6 ‘The Priests’ $ 9.3 million
#7 ‘Love The Coopers’ $ 8.4 million
#8 ‘Goosebumps’ $ 7.0 million
#9 ‘The Last Witch Hunter’$ 6.7 million
#10 ‘A Journey Through Time With Anthony’ $ 6.0 million
Coming Soon
Coming November 20, 2015
Coming December
Coming For Christmas from Quentin Tarantino
‘Joy’ They’re back. Jennifer Lawrence & Bradley Cooper
‘Legend’ Tom Hardy, Emily Browning
‘The Revenant’ Leonardo DiCaprio, Tom Hardy
Welcome to new viewers in all 50 States of the U.S., all of the Provinces in Canada, all of the States in Mexico, the UK, Iceland, Ireland, Guernsey, Jersey, France, Belgium, the Netherlands, Denmark, Norway, Sweden, Finland, Estonia, Lithuania, Latvia, the Russian Federation, Belarus, Ukraine, Republic of Moldova, Georgia, Poland, Germany, Austria, Czech Republic, Switzerland, Luxembourg, Portugal, Gibraltar, Spain, Monaco, Italy, Slovenia, Slovakia, Hungary, Romania, Bulgaria, Moldova, Croatia, Bosnia and Herzegovina, Serbia, Macedonia the former Yugoslave Republic, Albania, Greece, Cyprus, Turkey, Armenia, Azerbaijan, State of Palestine, Jordan, Lebanon, Israel, Saudi Arabia, Oman, Bahrain, United Arab Emirates, Qatar, Kuwait, Iraq, Uzbekistan, Pakistan, India, Bhutan, Nepal, Bangladesh, Sri Lanka, Kazakhstan, Mongolia, China, Hong Kong, Macao, Taiwan, Japan, Republic of Korea, the Philippines, Vietnam, Cambodia, Malaysia, Brunei Darussalam, Fiji, New Zealand, Australia, Indonesia, Singapore, Thailand, Mauritius, Zambia, United Republic of Tanzania, Kenya, Rwanda, Ethiopia, Egypt, Malta, Tunisia, Algeria, Libya, Morocco, Republic of Côte d’Ivoire, Mali, Senegal, Benin, Nigeria, Cameroon, Ghana, Mozambique, Uganda, Namibia, Zimbabwe, South Africa, Argentina, Chile, Paraguay, Uruguay, Brazil, Bolivia, Peru, Ecuador, Colombia, Venezuela, Guyana, Suriname, Panama, Costa Rica, Guatemala, Honduras, El Salvadore, Belize, Curaçao, Aruba, St. Lucia, Grenada, Guadeloupe, Jamaica, Trinidad and Tobago, Barbados, Haiti, the Dominican Republic, Martinique, U.S. Virgin Islands, British Virgin Islands, Bahamas and Puerto Rico (144). We are thankful to all of you with more than 35,000 views.
Across The Pond
BBC One #1 Sunday as ‘Strictly Come Dancing’ top program with over 10 million viewers.
BBC One
The Big One had the big dance as it tripped the light fantastic to finished #1 again in the UK. First at 6P, ‘BBC News’ coverage of the ‘Paris Attacks’ finished with an average 7.1 million viewers (35.6%). At 645P, ‘Countryfile’ finished with an average 7.39 million viewers (35.3%). At 730P, ‘Strictly Come Dancing’ was top again, achieving its highest ratings so far this year with an average 10.55 million viewers (43.5%) and was the #1 program in the UK Sunday. At 8P, ‘Antiques Roadshow’ brought in an average 6.66 million viewers (27.0%). Then at 9P, ‘The Hunt’ finished with an average 3.87 million viewers (15.8%).
ITV
The Independent One had a strong night of its own. At 8P, ‘The X Factor’ brought in 7.18 million viewers (29.2%) as it won its time slot. Then at 9P brought back ‘I’m a Celebrity… Get Me Out of Here!’ as its returned with 9.49 million viewers (42.8%), winning its time slot.
BBC Two
The Little Two at 8P presented ‘Earth’s Wildest Waters’ finished with an average 1.05 million viewers (4.3%). It was followed at 9P by ‘Monty Don’s Secret History of the British Garden’ with 1.53 million viewers (6.2%).
Channel 4
The Big Four at 8P had ‘Million Pound Mega Yachts’ and it was seen by 1.40 million viewers (5.7%). At 9P, it was followed by the latest Showtime’s ‘Homeland’ with an average 1.01 million viewers (4.1%).
ITV2
The Indy 2 at 1030P, presented ‘I’m a Celebrity… Now!’ and it finished with an average 502,000 viewers (5.0%).
Down Under
Nine
Network Nine finished #1 again for the fourth straight day as it finished with a 31.0% share of the available audience. The network had the top non-news program as the ‘Second Test-Australia vs New Zealand Session 3’ drew 1.097 million viewers. And, it also had the nation’s #1 newscast, ‘Nine News Sunday’ with an average 1.170 million viewers.
Seven
The Second Commercial Network finished second with a 26.1% share. The network’s top program was ‘Seven News’ with an average 1.151 million viewers.
Ten
The Third Commercial Network in Australia finished with third with a 23.1% share of the available audience.
ABC
The Alphabet Network in Australia finished fourth with a 13,5% share.
SBS
The Special Broadcast Service finished #5 with a 6.3% share of the available audience.
Top Ten Non-News Programs in Australia Sunday
#1 SECOND TEST–AU V NZ #3 Nine 1,097,000 viewers #1 in Melbourne 372,000
#2 SUNDAY NIGHT Seven 1,085,000 viewers #1 in Sydney, Brisbane & Perth
#3 60 MINUTES Nine 974,000 viewers Melbourne top market
#4 MARY:MAKING OF PRINCESS TEN 929,000 viewers #1 in Adelaide 122,000
#5 SECOND TEST–AU V NZ #2 Nine 879,000 viewers Melbourne top market
#6 BEACH COPS Seven 872,000 viewers Melbourne top market
#7 THE CRICKET SHOW Nine 789,000 viewers Sydney top market
#8 SECOND TEST–AU V NZ #1 Nine 775,000 viewers Melbourne top market
#9 TBL FAMILIES SUN TEN 675,000 viewers Sydney top market
#10 DOCTOR WHO ABC 506,000 viewers Melbourne top market
Top Newscast In Australia Sunday
#1 NINE NEWS SUNDAY Nine 1,170,000 viewers #1 in Sydney & Melbourne
#2 SEVEN NEWS – SUN Seven 1,151,000 viewers #1 in Brisbane, Adelaide & Perth
#3 ABC NEWS SUNDAY-EV ABC 753,000 viewers Sydney top market
#4 TEN EYEWITNESS NEWS SUN Ten 431,000 viewers Sydney top market
*MONDAY AUSTRALIAN OVERNIGHT TV RATINGS
*MONDAY AUSTRALIAN OVERNIGHT TV RATINGS
Nine #1 Monday in Australia as ‘2nd Test Australia vs New Zealand’ top non-news program and ‘Nine News’ top newscast.
Nine
Network Nine finished #1 for the fifth consecutive day as it delivered a 29.6% share of the available audience. The network finished with both the #1 non-news program, ‘Second Test-Australia vs New Zealand Session #3’ which drew 969,000 viewers and the nation’s top newscast, ‘Nine News’ with an average 1.105 million viewers, the top rated program in the nation on Monday.
Seven
The Second Commercial Network in Australia finished #2 with a 28.7% share. The network’s top program was ‘The X Factor Australia’ which finished with an average 958,000 viewers. The network’s top newscast was ‘Seven News’ which finished #3 with 1.058 million viewers.
ABC
The Alphabet Network in Australia finished #3 Monday with a 19.3% share of the available audience. The network’s top program was ‘7.30’ which drew an average 776,000 viewers. The network’s top newscast was ‘ABC News’ which drew 860,000 viewers.
Ten
The Third Commercial Network in Australia finished #4 with a 18.0% share. The network’s top program was ‘TBL Families’ with 732,000 viewers.
SBS
The Special Broadcast Service finished #5 with a 4.4% share of the available audience.
Top Ten Non-News Programs in Australia Monday
#1 2nd Test–AU V NZ SES#3 Nine 969,000 viewers Melbourne #1 program 389,000
#2 The X Factor Seven 958,000 viewers #1 everywhere ex Melbourne
#3 The Block Nine 945,000 viewers Melbourne top market 317,000
#4 A Current Affair–TERROR Nine 861,000 viewers Melbourne top market 282,000
#5 7.30 ABC 776,000 viewers Sydney top market 249,000
#6 Home And Away Seven 747,000 viewers Sydney top market 211,000
#7 TBL Families TEN 732,000 viewers Sydney top market 258,000
#8 Australian Story ABC 692,000 viewers Melbourne top market 208,000
#9 You Paying Attention? TEN 678,000 viewers Melbourne top market 227,000
#10 Q&A-LE ABC 672,000 viewers Melbourne top market 247,000
Top Newscast in Australia Monday
#1 NINE NEWS Nine 1,105,000 viewers #1 in Sydney, Melbourne & Brisbane
#2 NINE NEWS 6:30 Nine 1,101,000 viewers Melbourne top market 399,000
#3 SEVEN NEWS Seven 1,058,000 viewers #1 in Adelaide 97,000 & Perth 179,000
#4 SEVEN NEWS/TodayTonight Seven 1,012,000 viewers Melbourne top market 323,000
#5 ABC NEWS ABC 860,000 viewers Melbourne top market 271,000
For updates throughout the day, FOLLOW us on Twitter @overtheshoulde2 and LIKE us on Facebook at http://www.facebook.com/overtheshouldermedia and on Google+ http://bit.ly/19JVk76. Thank you for allowing us to surpass 46,400+ views at Google+ Sophis1234.
For continual updates on all things ‘screens’, go to: https://www.facebook.com/pages/Dailydiaryofscreens
In this week’s Media Notes Canonical, go to: http://bit.ly/1JnoNS6 🆕💭📝📎 It’s FREE.
Media Notes Briefs, Why And How You Must Explode With Mobile Now @:http://bit.ly/1MyC93u🆕💭🌎💬
New This Week: Mobile Optimized Sites A Must For Local Business 💬 – http://eepurl.com/btvkyn
Weekly Retail Media Notes. This week: ‘Knowing Mobile…Current eMail Stats’ http://bit.ly/1KslOhR💡.@cnasophis
Why Don’t You Use Mobile Now? http://goo.gl/wlnJ8o
Today’s featured ‘Music To Read overtheshouldermedia By’ down at the bottom of the page
Tatiana ‘La Mer’
OVERTHESHOULDERMEDIA 