‘It’s All About Screens.’ This is the Daily Diary of Screens. On Saturday, November 14, 2015, CBS finished #1 as ‘Democratic Debate’‘ was the top program. BBC One was #1 in the UK as ‘Strictly Come Dancing’ was the top program. Nine finished #1 in Australia as ‘Second Test–AU V NZ Session3’ was the top non-news program and ‘Nine News’ was the nation’s top newscast. ‘Spectre‘ #1 at Cinema weekend 13-15 November 2015 (Domestic) ‘Spectre‘ #1 International. There are 3.734 Billion Unique Mobile 68% Social Ad Clicks Are Now Mobile. Users as of this quarter, account for a 51% worldwide penetration. Direct uploads of user videos to Facebook now exceed YouTube. 88% of Twitter users are on mobile. The Google+1 button is hit 5 billion times per day. 80% of Internet users on Pinterest are female. LinkedIn has 347 million registered members. 600 million users on Whatsapp. SUNDAY AUSTRALIAN OVERNIGHT TV RATINGS (*SEE BELOW)
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Saturday, November 14, 2015 (Posted on November 15, 2015)
The Tiffany Network went off script Saturday to finish #1 as it went political. At 8P, ’48 Hours’ finished with an average 4.64 million viewers. Then at 9P, ‘Campaign 2016: Democratic Debate’ and it drew an average 7.22 million viewers to finished as the top program on a news filled night.
The Peacock Network at 8P presented ‘Dateline Saturday Night Mystery’ titled ‘The Mystery on Bridle Path’ and it finished with an average 4.36 million viewers. At 10P, a rerun of ‘Saturday Night Live’ finished with an average 3.01 million viewers.
The Alphabet Network stuck with college football as it presented Big Twelve action between two ranked teams as #12 Oklahoma faced #6 Baylor from Waco, TX and drew an average 5.47 million viewers. The Sooners upset the Bears 44-34 knocking Baylor out of the playoff picture.
The Animal Network of Broadcast also stuck with college football as it presented Pac 12 action between Oregon at Stanford from Palo Alto, CA, and drew an average 1.09 million viewers as Oregon upset #7 ranked Stanford 38-36 knocking the Cardinal out of the playoff picture.
For The Record
CBS finished #1 Saturday with an average 6.36 million viewers. ABC finished with an average 5.47 million viewers. NBC finished with an average 3.89 million viewers. FOX finished with an average 1.90 million viewers.
Today In TV History
On this date in 1975 – ABBA performed “S.O.S.” on ‘American Bandstand’.
In France, Canal Plus, France’s largest pay TV network, did away with its entertainment programming in favor of continuing news coverage of the crisis. TF1 and other national and regional outlets have also offered up wall-to-wall coverage. Discussions are under way for a TV special paying tribute to the victims of the attacks.
French newspapers struck a mixture of tones in reporting on the events. “This time, it’s war” was the headline in Le Parisian, while the front page of L’Equipe had a black backdrop and the headline “horror.”
All News Networks Go To Cover Paris
US Smartphone Penetration
Smartphone penetration among US mobile subscribers aged 13+ continues to hover around 77%, per the latest market data from comScore. Some 77.4% of US mobile subscribers aged 13 and older owned a smartphone during Q3, up from Q2’s 76.7% and Q1’s 77%. Android continued to be the top platform (52.3% of smartphone subscribers) in Q3, ahead of Apple (43.6%), which remained the top OEM.
Mobile Research Regarding Social
Latest Social Media Smartphone App Ranking
Facebook is still the top smartphone application as of September, used by more than three-quarters (76.2%) of US smartphone media using adults on iOS and Android platforms. Facebook Messenger (60.9%) narrowly trails YouTube (61%), while Instagram is 9th, used by almost 4 in 10 (38.6% of) adult smartphone app users. The Top Ten Smartphone Apps (as of September 2015):
#1 Facebook 76.2%
#2 YouTube 61.0%
#3 Facebook Messenger 60.9%
#4 Google Play 52.2%
#5 Google Search 51.2%
#6 Google Maps 49.8%
#7 Gmail 42.8%
#8 Pandora Radio 42.6%
#9 Instagram 38.6%
#10 Yahoo Stocks 32.2%
#11 Apple Music* 32.1%
#12 Apple Maps 29.3%
#13 Amazon Mobile 27.6%
#14 Twitter 25.2%
#15 Google Drive 24.4%
Speed-to-Call Important in Converting New Leads #c|smobilenote
Calling a new lead within a minute can result in a conversion rate more than twice as high as a call to a lead that occurs 48 hours later, reports Velocify in a new study. The results bring to mind a similar study released 3 years ago by Velocity, in which a call to a new lead placed within a minute boosted the conversion rate by almost 400% over a later call. Despite the apparent impact of speed-to-call on conversion, Velocify notes that 51% of the leads it analyzed for the report were not called for at least 48 hours.
Other noteworthy results:
◉ 95% of converted leads are contacted by the 6th call attempt, compared to 51% that are contacted on the first attempt
◉ Almost one-third (32%) of inquiries tracked never received a single phone call
◉ When following a 6-call strategy, leaving two voicemails is ideal (34% lift over leaving no voicemails), though leaving too many can have the opposite effect, as leads that were left 5 or more voicemails were less likely to convert than those that were left no voicemails
◉ Leaving the first voicemail on the second call attempt returned the greatest increase in conversion rate.
Solution: Have a dedicated alert system put in place for immediate human-to-human response. Or go old school and have a single individual in charge of response.
Cable Television News
Cable Systems Begin To Show Fewer Ads
In a complete break with their gorging techniques of the past, cable operators are attempting to find a solution to the migration away from cable. In their way of thinking, they have gone back to the days cinema faced in the 1950s by pointing to a gimmick rather than to the real problem. That problem is charging subscribers too much for too little quality content.
In an article by Nathan McAlone in Business Insider (111215), he points out that major TV networks are so scared of Netflix they are actually starting to show fewer ads. Companies like Time Warner, Fox, and Viacom have begun to reverse the trend of trying to shove as many ads in your face as possible. The reason? They want to lure back younger viewers, who are increasingly living in a cordless future full of Netflix and Hulu, according to Bloomberg.
Time Warner, in particular, is a useful case study.
On a recent earnings call, Time Warner’s CEO pledged to chop its “ad time” in half for primetime shows, starting next year, on its channel “truTV.” TruTV is a channel focused on reality programming, and marketed toward the younger viewers Time Warner is most scared of losing. This explains the drastic ad cut. If this gambit works, Time Warner will extend the strategy to other channels like TBS, TNT, and CNN, executives told Bloomberg. “We know one of the benefits of an ecosystem like Netflix is its lack of advertising,” Howard Shimmel, a chief research officer at Time Warner, told Bloomberg. “Consumers are being trained there are places they can go to avoid ads.” Once you get used to having no ads, the ones that still exist can become more and more grating.
Broad consumer opinion does seem to have shifted away from ads, not only with the continuing popularity of ad-free streaming services, but also with the rise of “ad blockers.” Ad blockers, programs for web browsers and smartphones that remove ads from websites, have been the subject of recent controversy after Apple decided to allow them on the iPhone. Media companies have argued that this software will destroy companies who rely on ad-based revenue, while advocates have said that it will force the industry to make ads less intrusive.
But whatever their effect, they are catching on, and seem to represent how much the public hates the current model of advertising. Time Warner, and others, seem to have felt this shift in consumer thinking around ads, and want to rescue their business model before it’s too late. And while not filling TV to bursting with ads might seem like a pretty obvious business strategy to entice millennials, it’s actually the exact opposite of what the big TV companies had been doing before.
Since 2009, the average “ad time” per hour on cable has gone up from 14:27 to 15:38, according to Nielsen. Broadcast TV has seen a similar bump, going from 13:25 to 14:15 minutes per hour. And cable channels have actually sped up re-runs to get two minutes more of advertising per show. This strategy seems set to change. Whether it will help cable companies in their war against Netflix is less certain. Beyond not having ads, Netflix and HBO actually seem to be simply better at making shows than the major networks.
NOTE: This tactic seems too little too late for cable. Cheating, by speeding up programs, does not go unnoticed by viewers. That is why so many consumers have shifted from watching the programs as they are scheduled to DVRing or ON DEMANDing which they can fast forward through the overwhelming amount of commercials being shown. One can watch any program they want via the today’s technologies. After all, there is something out there called Smart TV. Or haven’t cable operators figured that out yet?
Cable was once at the leading edge of in-home entertainment. But once they became enamored with what their competitors were doing in the telecom business, along with high speed internet connections, bundling became a driving force. That takes money. That added increased commercial time which led to viewer discontent. Netflix and the Internet have reduced the necessity of pay subscription of regular programming.
Broadcast Television News
Top Twenty Broadcast Television Programs (incl LIVE+7) Week of Oct 19-25 2015
#1 ‘NCIS’ / 20.971 million viewers
#2 ‘The Big Bang Theory’ 20.197 million viewers
#3 ‘Empire’ / 17.352 million viewers
#4 ‘NCIS: New Orleans’ 16.011 million viewers
#5 ‘Blue Bloods’ / 14.330 million viewers
#6 ‘The Voice’-Tue / 13.851 million viewers
#7 ‘Blindspot’* / 13.429 million viewers
#8 ‘Scorpion’ / 13.398 million viewers
#9 ‘NCIS: Los Angeles / 12.505 million viewers
#10 ‘Grey’s Anatomy’ / 12.213 million viewers
#11 ‘Modern Family’ / 12.157 million viewers
#12 ‘Criminal Minds’ / 12.135 million viewers
#13 ‘Scandal’ / 11.945 million viewers
#14 ‘Hawaii Five-0’ / 11.829 million viewers
#15 ‘Blacklist’ / 11.836 million viewers
#16 ‘Limitless’* / 11.526 million viewers
#17 ‘Chicago PD’ / 11.444 million viewers
#18 ‘How To Get Away With Murder’ / 10.941 million viewers
#19 ‘Castle’ / 10.486 million viewers
#20 ‘Code Black’* / 10.085 million viewers.
*indicates 1st year programs
Theaters Say ‘NO’ to Political Ads In Cinemas
There is sanity in media. In an effort to ‘keeping movie theaters free from negativity, NCM decided to just say ‘NO’ to political candidates who want to place their ads in theaters. For more go to: http://www.adweek.com/news/advertising-branding/why-national-cinemedia-saying-no-all-political-advertising-167570
Box Office Weekend of 13-15 November 2015 (Friday Domestic Only)
Paris cinemas are going dark after a series of terrorist attacks targeting crowded public locations have raised safety concerns in the French capital. Furthermore, upcoming red-carpet film events — including screenings of Nanni Moretti’s “My Mother” and Steven Spielberg’s “Bridge of Spies,” as well as a weekend press junket and Monday night sneak preview for Natalie Portman western “Jane Got a Gun” — have been canceled for reasons of safety and sensitivity. “In light of the tragic events in Paris, Monday’s preview screening and filmmaker Q&A for ‘Steve Jobs’ has been cancelled,” a Universal spokesperson said Saturday evening, referring to an event director Danny Boyle was scheduled to attend. “Our hearts and prayers go out to all the victims, families and the people of France during this difficult time.” The timing of the attacks directly affects a high-profile French pre-release run of Pixar’s “The Good Dinosaur,” which was set to open Nov. 14 in Paris’ classy Grand Rex theater a full 11 days before the rest of the world. The screenings would have begun Saturday morning, preceded by an elaborate water and light spectacle — a beloved holiday tradition. Instead, the Grand Rex will remain closed all weekend.
#1 ‘Spectre’ $35.40 million from 3,929 locations (Critique:https://www.facebook.com/cinemacritique/)
#2 ‘The Peanuts Movie’ $24.20 million from 3,902 locations
#3 ‘Love The Coopers’ $ 8.40 million from 2,603 locations
#4 ‘The Martian’ $ 6.73 million from 2,788 locations
#5 ‘The 33’ $ 5.85 million from 2,452 locations
#6 ‘Goosebumps’ $ 4.65 million from 2,805 locations
#7 ‘Bridge of Spies’ $ 4.29 million from 2,688 locations (Critique:https://www.facebook.com/cinemacritique/)
#8 ‘Prem Ratan Dhan Payo’ $ 2.40 million from 286 locations
#9 ‘Hotel Transylvania 2’ $ 2.35 million from 1,834 locations
#10 ‘TheLast Witch Hunter’ $ 1.50 million from 1,479 locations
International Box Office
James Bond dominated the Chinese box office this weekend as it opened with $48 million for the Friday-Sunday weekend, a record for a non 3D U.S. film. The Chinese launch has pushed the ‘Spectre’ worldwide gross to nearly $550 million, led by $140.7 million in the U.S. after 10 days. In China, ‘Spectre’ is only $11 million short of the entire run of ‘Skyfall’, which was $59 million in 2012. Its opening day gross of $15 million on Friday set four other records for China, the biggest Friday opening any 2D U.S. film; the biggest November opening day; the biggest Bond opening and the biggest Sony Pictures opening day of all time. The film which reportedly needs $650 million to break even, will be profitable. The only question is how profitable will it be? And, will it beat ‘Skyfall’ box office? See Critique:https://www.facebook.com/cinemacritique/ for top Bond film box office results.
#1 ‘Spectre’ $152.6 million
#2 ‘Prem Ratan Dhan Payo’ $ 31.0 million
#3 ‘The Priests’ $ 9.3 million
#4 ‘Hotel Transylvania 2’ $ 8.9 million
#5 ‘A Journey Through Time With Anthony’ $ 6.0 million
Coming November 20, 2015
Coming For Christmas from Quentin Tarantino
‘Joy’ They’re back. Jennifer Lawrence & Bradley Cooper
‘Legend’ Tom Hardy, Emily Browning
‘The Revenant’ Leonardo DiCaprio, Tom Hardy
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Across The Pond
Sky TV Coverage of Paris Attacks
The Big One danced away with victory on Saturday in the UK. ‘Strictly Come Dancing’ once again came out #1 averaging 10.2 million viewers (45.8%). ‘Doctor Who’ finished with an average 4.0 million viewers (18.2%). ‘Casual+y’ drew an average 3.85 million viewers (18.1%). ‘Match of the Day’ special showing highlights of David Beckham’s charity match for UNICEF finished with an average 2.82 million viewers (21.6%).
The Independent One had singing and came in second. ‘The X Factor’ finished with an average 6.27 million viewers (28.6%) with an additional 204,000 viewers on +1. At 8P, when the two shows overlapped, ‘Strictly Come Dancing’ was watched by 9.57 million viewers (41%) and ‘The X Factor’ had 5.13 million viewers (21.9%). ‘The Chase’ finished with an average 2.97 milli viewers (13.3%). then ‘The Jonathan Ross Show’ finished with an average 2.26 million viewers (14.3%).
The Little Two, as usual, presented a rerun of ‘Dad’s Army/ which brings in an average 1.82 million viewers (8.3%) nearly every week. It did so again yesterday. Next, ‘QI XL’ dropped a bit with an average 1.06 million viewers (4.9%).
Network Nine won for the third consecutive day in Australia as it finished #1 with a 33.0 share of the available audience. Cricket’s ‘Second Test-Australia vs New Zealand Session 3’ was the #1 rated non-news program with 961,000 viewers. ‘Nine News Saturday’ was the top newscast in the nation with an average 1.164 million viewers.
The Second Commercial Network in Australia finished #2 with 25.7% share. The movie, ‘National Treasure’ was the top non-news program on the network with an average 567,000 viewers Saturday. Its top newscast, ‘Seven News’ drew 975,000 viewers.
The Alphabet Network in Australia finished #3 with a 21.8% share. ‘New Tricks’ was the network’s top non-news program with 878,000 viewers.
The Third Commercial Network in Australia finished fourth with a 12.5% share. ‘Ten Eyewitness News Saturday’ finished with an average 425,000 viewers.
The Special Broadcast Service in Australia finished #5 with a 7.0% share of the available audience.
Top Ten Non-New Programs in Australia Saturday
#1 SECOND TEST–AU V NZ #3 Nine 961,000 #1 program in Sydney, Adelaide & Perth
#2 SECOND TEST–AU V NZ S#2 Nine 957,000 viewers #1 program in Melbourne
#3 NEW TRICKS ABC 878,000 viewers #1 program in Brisbane
#4 SECOND TEST–AU V NZ #1 Nine 841,000 viewers Sydney top market
#5 THE CRICKET SHOW Nine 813,000 viewers Melbourne top market
#6 SECOND TEST–AU V NZ PRE Nine 637,000 viewers Sydney top market
#7 NATIONAL TREASURE Seven 567,000 viewers Melbourne top market
#8 A VIEW TO A KILL Nine 440,000 viewers Melbourne top market
#9 NAT’L TREASURE:SECRETS Seven 439,000 viewers Sydney top market
#10 GARDENING AUSTRALIA ABC 416,000 viewers Sydney top market
Top Newscast In Australia Saturday
#1 NINE NEWS SATURDAY Nine 1,164,000 viewers #1 in Sydney, Melbourne & Adelaide
#2 SEVEN NEWS Seven 975,000 viewers #1 newscast in Brisbane & Perth
#3 ABC NEWS ABC 831,000 viewers Sydney #1 market
#4 TEN EYEWITNESS NEWS SAT TEN 425,000 viewers Sydney #1 market
*SUNDAY AUSTRALIAN OVERNIGHT TV RATINGS
*SUNDAY AUSTRALIAN OVERNIGHT TV RATINGS
Network Nine finished #1 again for the fourth straight day as it finished with a 31.0% share of the available audience. The network had the top non-news program as the ‘Second Test-Australia vs New Zealand Session 3’ drew 1.097 million viewers. And, it also had the nation’s #1 newscast, ‘Nine News Sunday’ with an average 1.170 million viewers.
The Second Commercial Network finished second with a 26.1% share. The network’s top program was ‘Seven News’ with an average 1.151 million viewers.
The Third Commercial Network in Australia finished with third with a 23.1% share of the available audience.
The Alphabet Network in Australia finished fourth with a 13,5% share.
The Special Broadcast Service finished #5 with a 6.3% share of the available audience.
Top Ten Non-News Programs in Australia Sunday
#1 SECOND TEST–AU V NZ #3 Nine 1,097,000 viewers #1 in Melbourne 372,000
#2 SUNDAY NIGHT Seven 1,085,000 viewers #1 in Sydney, Brisbane & Perth
#3 60 MINUTES Nine 974,000 viewers Melbourne top market
#4 MARY:MAKING OF PRINCESS TEN 929,000 viewers #1 in Adelaide 122,000
#5 SECOND TEST–AU V NZ #2 Nine 879,000 viewers Melbourne top market
#6 BEACH COPS Seven 872,000 viewers Melbourne top market
#7 THE CRICKET SHOW Nine 789,000 viewers Sydney top market
#8 SECOND TEST–AU V NZ #1 Nine 775,000 viewers Melbourne top market
#9 TBL FAMILIES SUN TEN 675,000 viewers Sydney top market
#10 DOCTOR WHO ABC 506,000 viewers Melbourne top market
Top Newscast In Australia Sunday
#1 NINE NEWS SUNDAY Nine 1,170,000 viewers #1 in Sydney & Melbourne
#2 SEVEN NEWS – SUN Seven 1,151,000 viewers #1 in Brisbane, Adelaide & Perth
#3 ABC NEWS SUNDAY-EV ABC 753,000 viewers Sydney top market
#4 TEN EYEWITNESS NEWS SUN Ten 431,000 viewers Sydney top market
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Today’s featured ‘Music To Read overtheshouldermedia By’ down at the bottom of the page
Carte Blanche Jazz Band
French Jazz Project ‘Un homme et une femme’ (‘A Man And A Woman’) Justyna Królak-vocal; Michał Rorat-piano & Kuba Dvorak-Double bass
Michel Legrand ‘I Will Wait For You’ from LES PARAPLUIES DE CHERBOURG
Michel Legrand & Sting ‘What Are You Doing The Rest Of Your Life?’