‘It’s All About Screens.’ This is the Daily Diary of Screens. On Friday, November 13, 2015, CBS finished #1 as ‘Blue Bloods’‘ was the top program. BBC One was #1 in the UK as ‘Chicken In Need’ was the top program. Nine finished #1 in Australia as ‘Ready For Takeoff’ was the top non-news program and ‘Nine News’ was the nation’s top newscast. ‘Spectre‘ #1 at Cinema weekend 13-15 November 2015 (Domestic) ‘Spectre‘ #1 International. There are 3.734 Billion Unique Mobile 68% Social Ad Clicks Are Now Mobile. Users as of this quarter, account for a 51% worldwide penetration. Direct uploads of user videos to Facebook now exceed YouTube. 88% of Twitter users are on mobile. The Google+1 button is hit 5 billion times per day. 80% of Internet users on Pinterest are female. LinkedIn has 347 million registered members. 600 million users on Whatsapp. SATURDAY AUSTRALIAN OVERNIGHT TV RATINGS (*SEE BELOW)
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Friday, November 13, 2015 (Posted on November 14, 2015)
CBS #1 Friday with ‘Blue Bloods’ again the top program.
CBS
The Tiffany Network powered through again on Friday the 13th. At 8P, ‘The Amazing Race’ finished with an average 5.82 million viewers. At 9P, ‘Hawaii Five-0’ in an episode titled ‘Piko Pau ‘Iole’ (‘The Artful Dodger’) with a classic twist and than another twist on top of another twist finished with an average 8.31 million viewers, with a huge 500,000 jump at 930P to peak with 8.64 million in that half hour. At 10P, the big daddy of Friday television, ‘Blue Bloods’ with an episode titled ‘Unsung Heroes’ won the night with an average 10.295 million viewers. The big question is, when will Jamie wake up and figure out he loves his partner? At 1135P, the scale of the Paris carnage cast a pall over entertainment programs such as CBS’ ‘Late Show with Stephen Colbert’. Colbert choked back tears as he noted that the evening’s broadcast had been taped before news broke that more than 120 people had been killed. “We add our thoughts and prayers to everyone in Paris,” said an emotional Colbert.
ABC
The Alphabet Network finished second again on Friday. At 8P, ‘Last Man Standing’ finished with an average 7.47 million viewers. At 830P, ‘Dr. Ken’ finished with an average 5.31 million viewers. At 9P, ‘Shark Tank’ finished with an average 6.19 million viewers. Then at 10P, ’20/20/’ covered the Paris attacks and finished with an average 5.165 million viewers. Later, ‘Nighline’ also devoted their coverage to the Paris attacks.
NBC
The Peacock Network finished on Friday. NBC and ‘Undateable’ opted to cancel Friday’s live episode of the show in the wake of terrorist attacks in Paris that resulted in more than 100 deaths. “To our fans, friends & family: We love you. And we love to make you laugh. Tonight we will not air out of respect for our friends in Paris,” the show’s writers tweeted. They also posted the above photo of the cast and crew holding peace signs featuring the outline of the Eiffel Tower. At 8P, NBC scheduled a repeat of the show in its place and the rerun of ‘Undateable’ finished with 2.5 million viewers. At 830P, ‘Truth Be Told’ finished with an average 2.06 million viewers. At 9P, ‘Grimm’ finished with 3.62 million viewers. Then the network at 10P devoted ‘Dateline’ to coverage of the attacks, with updates for the West Coast airing and drew an average 3.55 million viewers.
FOX
The Animal Network of Broadcast at 8P presented ‘MasterChef Jr’ which drew an average 3.75 million viewers. At 9P, ‘World’s Funniest’ finished with 2.23 million viewers.
The CW
The Little Network That Couldn’t didn’t. At 8P, ‘Rein’ finished with 1.08 million viewers. At 9P, ‘America’s Next Top Model’ also finished wth an average 1.08 million viewers.
For The Record
CBS finished #1 on Friday with an average 8.16 million viewers. ABC finished #2 with an average 5.90 million viewers. NBC finished #3 with an average 3.15 million viewers. FOX finished with an average 2.99 million viewers. Univision finished with an average 1.30 million viewers. Telemundo finished with an average 1.10 million viewers. The CW finished with an average 1.08 million viewers.
Today In TV History
On this date in 1988, the first episode of ‘Murphy Brown’ aired on CBS.
Television News
In France, Canal Plus, France’s largest pay TV network, did away with its entertainment programming in favor of continuing news coverage of the crisis. TF1 and other national and regional outlets have also offered up wall-to-wall coverage. Discussions are under way for a TV special paying tribute to the victims of the attacks.
French newspapers struck a mixture of tones in reporting on the events. “This time, it’s war” was the headline in Le Parisian, while the front page of L’Equipe had a black backdrop and the headline “horror.”
All News Networks Go To Cover Paris
HBO & U2 Cancel Live Concert In Paris Tonight
Following the terrorist attacks in Paris, U2 has canceled a concert planned for Saturday that was scheduled to air as a live special on HBO. “As a result of the ongoing state of emergency across France, the U2 Paris concert scheduled for 14th November will not be going ahead as planned,” a statement on the band’s website reads. The members of U2 also say: “We watched in disbelief and shock at the unfolding events in Paris and our hearts go out to all the victims and their families across the city tonight. “We are devastated at the loss of life at the Eagles of Death Metal concert [at a concert hall where dozens were killed] and our thoughts and prayers are with the band and their fans. And we hope and pray that all of our fans in Paris are safe.” The band was minutes away from the shootings Friday, Billboard reported. Lead singer Bono was rehearsing nearby at the Accor Hotels Arena — where the group was set to perform Saturday and Sunday. Band members Bono, The Edge, Adam Clayton and Larry Mullen Jr. as well as crew members were promptly moved into lockdown and are safe at nearby accommodations, insiders said. The news follows a series of deadly bombings late Friday in around Paris. French president Francois Hollande announced that he was closing the country’s borders and declaring a state of emergency. Hollande has since canceled his planned trip to the G-20 meeting in Turkey.
Mobile Research
US Smartphone Penetration
Smartphone penetration among US mobile subscribers aged 13+ continues to hover around 77%, per the latest market data from comScore. Some 77.4% of US mobile subscribers aged 13 and older owned a smartphone during Q3, up from Q2’s 76.7% and Q1’s 77%. Android continued to be the top platform (52.3% of smartphone subscribers) in Q3, ahead of Apple (43.6%), which remained the top OEM.
Mobile Research Regarding Social
Latest Social Media Smartphone App Ranking
Facebook is still the top smartphone application as of September, used by more than three-quarters (76.2%) of US smartphone media using adults on iOS and Android platforms. Facebook Messenger (60.9%) narrowly trails YouTube (61%), while Instagram is 9th, used by almost 4 in 10 (38.6% of) adult smartphone app users. The Top Ten Smartphone Apps (as of September 2015):
#1 Facebook 76.2%
#2 YouTube 61.0%
#3 Facebook Messenger 60.9%
#4 Google Play 52.2%
#5 Google Search 51.2%
#6 Google Maps 49.8%
#7 Gmail 42.8%
#8 Pandora Radio 42.6%
#9 Instagram 38.6%
#10 Yahoo Stocks 32.2%
#11 Apple Music* 32.1%
#12 Apple Maps 29.3%
#13 Amazon Mobile 27.6%
#14 Twitter 25.2%
#15 Google Drive 24.4%
Digital/Mobile Research
Speed-to-Call Important in Converting New Leads #c|smobilenote
Calling a new lead within a minute can result in a conversion rate more than twice as high as a call to a lead that occurs 48 hours later, reports Velocify in a new study. The results bring to mind a similar study released 3 years ago by Velocity, in which a call to a new lead placed within a minute boosted the conversion rate by almost 400% over a later call. Despite the apparent impact of speed-to-call on conversion, Velocify notes that 51% of the leads it analyzed for the report were not called for at least 48 hours.
Other noteworthy results:
◉ 95% of converted leads are contacted by the 6th call attempt, compared to 51% that are contacted on the first attempt
◉ Almost one-third (32%) of inquiries tracked never received a single phone call
◉ When following a 6-call strategy, leaving two voicemails is ideal (34% lift over leaving no voicemails), though leaving too many can have the opposite effect, as leads that were left 5 or more voicemails were less likely to convert than those that were left no voicemails
◉ Leaving the first voicemail on the second call attempt returned the greatest increase in conversion rate.
Solution: Have a dedicated alert system put in place for immediate human-to-human response. Or go old school and have a single individual in charge of response.
Cable Television News
Cable Systems Begin To Show Fewer Ads
In a complete break with their gorging techniques of the past, cable operators are attempting to find a solution to the migration away from cable. In their way of thinking, they have gone back to the days cinema faced in the 1950s by pointing to a gimmick rather than to the real problem. That problem is charging subscribers too much for too little quality content.
In an article by Nathan McAlone in Business Insider (111215), he points out that major TV networks are so scared of Netflix they are actually starting to show fewer ads. Companies like Time Warner, Fox, and Viacom have begun to reverse the trend of trying to shove as many ads in your face as possible. The reason? They want to lure back younger viewers, who are increasingly living in a cordless future full of Netflix and Hulu, according to Bloomberg.
Time Warner, in particular, is a useful case study.
On a recent earnings call, Time Warner’s CEO pledged to chop its “ad time” in half for primetime shows, starting next year, on its channel “truTV.” TruTV is a channel focused on reality programming, and marketed toward the younger viewers Time Warner is most scared of losing. This explains the drastic ad cut. If this gambit works, Time Warner will extend the strategy to other channels like TBS, TNT, and CNN, executives told Bloomberg. “We know one of the benefits of an ecosystem like Netflix is its lack of advertising,” Howard Shimmel, a chief research officer at Time Warner, told Bloomberg. “Consumers are being trained there are places they can go to avoid ads.” Once you get used to having no ads, the ones that still exist can become more and more grating.
Broad consumer opinion does seem to have shifted away from ads, not only with the continuing popularity of ad-free streaming services, but also with the rise of “ad blockers.” Ad blockers, programs for web browsers and smartphones that remove ads from websites, have been the subject of recent controversy after Apple decided to allow them on the iPhone. Media companies have argued that this software will destroy companies who rely on ad-based revenue, while advocates have said that it will force the industry to make ads less intrusive.
But whatever their effect, they are catching on, and seem to represent how much the public hates the current model of advertising. Time Warner, and others, seem to have felt this shift in consumer thinking around ads, and want to rescue their business model before it’s too late. And while not filling TV to bursting with ads might seem like a pretty obvious business strategy to entice millennials, it’s actually the exact opposite of what the big TV companies had been doing before.
Since 2009, the average “ad time” per hour on cable has gone up from 14:27 to 15:38, according to Nielsen. Broadcast TV has seen a similar bump, going from 13:25 to 14:15 minutes per hour. And cable channels have actually sped up re-runs to get two minutes more of advertising per show. This strategy seems set to change. Whether it will help cable companies in their war against Netflix is less certain. Beyond not having ads, Netflix and HBO actually seem to be simply better at making shows than the major networks.
NOTE: This tactic seems too little too late for cable. Cheating, by speeding up programs, does not go unnoticed by viewers. That is why so many consumers have shifted from watching the programs as they are scheduled to DVRing or ON DEMANDing which they can fast forward through the overwhelming amount of commercials being shown. One can watch any program they want via the today’s technologies. After all, there is something out there called Smart TV. Or haven’t cable operators figured that out yet?
Cable was once at the leading edge of in-home entertainment. But once they became enamored with what their competitors were doing in the telecom business, along with high speed internet connections, bundling became a driving force. That takes money. That added increased commercial time which led to viewer discontent. Netflix and the Internet have reduced the necessity of pay subscription of regular programming.
Broadcast Television News
Top Twenty Broadcast Television Programs (incl LIVE+7) Week of Oct 19-25 2015
#1 ‘NCIS’ / 20.971 million viewers
#2 ‘The Big Bang Theory’ 20.197 million viewers
#3 ‘Empire’ / 17.352 million viewers
#4 ‘NCIS: New Orleans’ 16.011 million viewers
#5 ‘Blue Bloods’ / 14.330 million viewers
#6 ‘The Voice’-Tue / 13.851 million viewers
#7 ‘Blindspot’* / 13.429 million viewers
#8 ‘Scorpion’ / 13.398 million viewers
#9 ‘NCIS: Los Angeles / 12.505 million viewers
#10 ‘Grey’s Anatomy’ / 12.213 million viewers
#11 ‘Modern Family’ / 12.157 million viewers
#12 ‘Criminal Minds’ / 12.135 million viewers
#13 ‘Scandal’ / 11.945 million viewers
#14 ‘Hawaii Five-0’ / 11.829 million viewers
#15 ‘Blacklist’ / 11.836 million viewers
#16 ‘Limitless’* / 11.526 million viewers
#17 ‘Chicago PD’ / 11.444 million viewers
#18 ‘How To Get Away With Murder’ / 10.941 million viewers
#19 ‘Castle’ / 10.486 million viewers
#20 ‘Code Black’* / 10.085 million viewers.
*indicates 1st year programs
Cinema News
Theaters Say ‘NO’ to Political Ads In Cinemas
There is sanity in media. In an effort to ‘keeping movie theaters free from negativity, NCM decided to just say ‘NO’ to political candidates who want to place their ads in theaters. For more go to: http://www.adweek.com/news/advertising-branding/why-national-cinemedia-saying-no-all-political-advertising-167570
Box Office Weekend of 13-15 November 2015 (Friday Domestic Only)
Paris cinemas are going dark after a series of terrorist attacks targeting crowded public locations have raised safety concerns in the French capital. Furthermore, upcoming red-carpet film events — including screenings of Nanni Moretti’s “My Mother” and Steven Spielberg’s “Bridge of Spies,” as well as a weekend press junket and Monday night sneak preview for Natalie Portman western “Jane Got a Gun” — have been canceled for reasons of safety and sensitivity. “In light of the tragic events in Paris, Monday’s preview screening and filmmaker Q&A for ‘Steve Jobs’ has been cancelled,” a Universal spokesperson said Saturday evening, referring to an event director Danny Boyle was scheduled to attend. “Our hearts and prayers go out to all the victims, families and the people of France during this difficult time.” The timing of the attacks directly affects a high-profile French pre-release run of Pixar’s “The Good Dinosaur,” which was set to open Nov. 14 in Paris’ classy Grand Rex theater a full 11 days before the rest of the world. The screenings would have begun Saturday morning, preceded by an elaborate water and light spectacle — a beloved holiday tradition. Instead, the Grand Rex will remain closed all weekend.
#1 ‘Spectre’ $10.20 million from 3,929 locations (Critique:https://www.facebook.com/cinemacritique/)
#2 ‘The Peanuts Movie’ $ 5.60 million from 3,897 locations
#3 ‘Love The Coopers’ $ 2.80 million from 2,603 locations
#4 ‘The Martian’ $ 1.90 million from 2,788 locations
#5 ‘The 33’ $ 1.80 million from 2,452 locations
#6 ‘Goosebumps’ $ 1.10 million from 3,051 locations
#7 ‘Bridge of Spies’ $ 1.30 million from 2,688 locations (Critique:https://www.facebook.com/cinemacritique/)
#8 ‘Hotel Transylvania 2’ $ 0.52 million from 2,274 locations
#9 ‘Prem Ratan Dhan Payo’ $ 0.70 million from 286 locations
#10 ‘My All American’ $ 0.52 million from 1,479 location
Coming Soon
Coming November 20, 2015
Coming December
Coming For Christmas from Quentin Tarantino
‘Joy’ They’re back. Jennifer Lawrence & Bradley Cooper
‘Legend’ Tom Hardy, Emily Browning
‘The Revenant’ Leonardo DiCaprio, Tom Hardy
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Across The Pond
Sky TV Coverage of Paris Attacks
BBC One #1 Friday as ‘Children in Need’ top program.
BBC One
The Big One had one big charity and the people watched. At 8P, ‘Children in Need’ was Friday’s (November 13) highest-rated show, bringing in an average audience of 7.69 million viewers (35.8%). The show peaked at 830P, as 8.65 million viewers (39%) viewers tuned in to watch an incredible Star Wars sketch featuring Warwick Davis, Martin Freeman and Sir Alan Sugar. After the News, and a brief time on BBC Two, it resumed and drew an average 1.73 million viewers.
BBC Two
The Little Two had an interesting night. At 8P, ‘Mastermind’ finished with an average 1.24 million viewers (5.8%). At 830P, ‘An Island Parish: Falklands’ finished with an average 1.19 million viewers (5.4%). At 9P, ‘Great Continental Railway Journeys’ finished with 1.47 million viewers (6.6%). The ‘Children In Need’ show resumed on The Little Two at 10P, finishing with an average 2.86 million viewers (15.3%).
ITV
The Independent One had football. ITV, an average audience of 3.16m (14.7%) tuned in to watch the international friendly between Spain and England as Spain won 2-0.
Channel 4
The Big Four had ‘Gogglebox’ and that is usually enough to win the evening. But not this night. ‘Grand Designs’ led off the evening with an average 920,000 viewers. Then at 9P, ‘Googlebox’ finished this Friday with an average 2.74 million viewers (12.3%). Later, ‘Alan Carr’s Chatty Man’ fell back with an average 920,000 viewers (5.2%).
Channel 5
The Viacom Five began at 8P with The History Channel’s ‘Ice Road Truckers’ which finished with an average 731,000 viewers (3.4%). Then at 9P, an all CBS programming line up beginning with ‘NCIS: New Orleans’ finished with an average 574,000 viewers (2.6%). At 10P, ‘NCIS’ increased the audience with an average 615,000 viewers (3.4%). Then at 11P, ‘NCIS: Los Angeles’ finished with an average 315,000 viewers (2.7%).
Down Under
Nine
Network Nine finished #1 in Australia Friday with a 32.9% share of the available audience. #1 program was ‘Ready For Takeoff’ with 1.119 million viewers. The top newscast was ‘Nine News’ finished with an average 1.009 million viewers.
Seven
The Second Commercial Network in Australia finished #2 with a 32.1% share.
Ten
The Third Commercial Network in Australia finished third with a 17.9% share.
ABC
The Alphabet Network in Australia finished with a 12.2% share.
SBS
The Special Broadcast Service in Australia finished fifth with a 5.0% share.
Top Ten Non-News Program In Australia Friday
#1 READY FOR TAKEOFF Nine 1,119,000 viewers #1 Everywhere except Perth
#2 SECOND TEST–AU V NZ #3 Nine 1,057,000 viewers Melbourne #1 market with 402,000
#3 Better Homes & Gardens Seven 811,000 viewers #1 in Perth 119,000
#4 SECOND TEST–AU V NZ #22 Nine 782,000 viewers Melbourne #1 market with 275,000
#5 WHITE HOUSE DOWN Seven 593,000 viewers Melbourne #1 market with 196,000
#6 THE CHASE AUSTRALIA Seven 536,000 viewers Melbourne #1 market with 130,000
#7 THE LIVING ROOM TEN 531,000 viewers Melbourne #1 market with 150,000
#8 SECOND TEST–AU V NZ #1 Nine 520,000 viewers Melbourne #1 market with 165,000
#9 THE PROJECT 7PM TEN 465,000 viewers Sydney #1 market with 134,000
#10 FAMILY FEUD TEN 462,000 viewers Sydney #1 market with 168,000
Top Newscasts In Australia Friday
#1 NINE NEWS Nine 1,009,000 271,000 361,000 194,000 70,000 114,000
#2 Seven News/TodayTonight Seven 942,000 275,000 292,000 167,000 92,000 116,000
#3 SEVEN NEWS Seven 941,000 285,000 266,000 152,000 107,000 132,000
#4 ABC NEWS ABC 577,000 174,000 164,000 97,000 72,000 69,000
*SATURDAY AUSTRALIAN OVERNIGHT TV RATINGS
*SATURDAY AUSTRALIAN OVERNIGHT TV RATINGS
Nine was #1 in Australia on Saturday but ‘Seven News’ top newscast
Nine
Network Nine won for the third consecutive day in Australia as it finished #1 with a 33.0 share of the available audience.
Seven
The Second Commercial Network in Australia finished #2 with 25.7% share.
ABC
The Alphabet Network in Australia finished #3 with a 21.8%
Ten
The Third Commercial Network in Australia finished fourth with a 12.5% share.
SBS
The Special Broadcast Service in Australia finished #5 with a 7.0% share of the available audience.
Top Ten Non-New Programs in Australia Saturday
#1 SECOND TEST–AU V NZ #3 Nine 961,000 #1 program in Sydney, Adelaide & Perth
#2 SECOND TEST–AU V NZ S#2 Nine 957,000 viewers #1 program in Melbourne
#3 NEW TRICKS ABC 878,000 viewers #1 program in Brisbane
#4 SECOND TEST–AU V NZ #1 Nine 841,000 viewers Sydney top market
#5 THE CRICKET SHOW Nine 813,000 viewers Melbourne top market
#6 SECOND TEST–AU V NZ PRE Nine 637,000 viewers Sydney top market
#7 NATIONAL TREASURE Seven 567,000 viewers Melbourne top market
#8 A VIEW TO A KILL Nine 440,000 viewers Melbourne top market
#9 NAT’L TREASURE:SECRETS Seven 439,000 viewers Sydney top market
#10 GARDENING AUSTRALIA ABC 416,000 viewers Sydney top market
Top Newscast In Australia Saturday
#1 NINE NEWS SATURDAY Nine 1,164,000 viewers #1 in Sydney, Melbourne & Adelaide
#2 SEVEN NEWS Seven 975,000 viewers #1 newscast in Brisbane & Perth
#3 ABC NEWS ABC 831,000 viewers Sydney #1 market
#4 TEN EYEWITNESS NEWS SAT TEN 425,000 viewers Sydney #1 market
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Today’s featured ‘Music To Read overtheshouldermedia By’ down at the bottom of the page
Carte Blanche Jazz Band
French Jazz Project ‘Un homme et une femme’ (‘A Man And A Woman’) Justyna Królak-vocal; Michał Rorat-piano & Kuba Dvorak-Double bass
Michel Legrand ‘I Will Wait For You’ from LES PARAPLUIES DE CHERBOURG
Michel Legrand & Sting ‘What Are You Doing The Rest Of Your Life?’
OVERTHESHOULDERMEDIA 