ESPN & NBC #1 Monday in the U.S. BBC One #1 in the UK. Seven #1 in Australia.

To all who served and continue to serve, Thank You. To the shipmates who gave their all. Bless you and may you always have fair winds and following seas.

To all who served and continue to serve, Thank You. To the shipmates who gave their all. Bless you and may you always have fair winds and following seas.

‘It’s All About Screens.’ This is the Daily Diary of Screens. On Monday, November 9, 2015, ESPN & NBC finished #1 as ‘Monday Night Football’‘ & ABC’s ‘Dancing With The Stars’ were the top cable and broadcast programs. BBC One was #1 in the UK as ‘Hugh’s War on Waste’ was the top program. Seven finished #1 in Australia as ‘The Block’ was the top non-news program and ‘Seven News’ was the nation’s top newscast. ‘Spectre‘ #1 at Cinema weekend 6-8 November 2015 (Domestic) ‘Spectre‘ #1 International. There are 3.734 Billion Unique Mobile 68% Social Ad Clicks Are Now Mobile. Users as of this quarter, account for a 51% worldwide penetration. Direct uploads of user videos to Facebook now exceed YouTube. 88% of Twitter users are on mobile. The Google+1 button is hit 5 billion times per day. 80% of Internet users on Pinterest are female. LinkedIn has 347 million registered members. 600 million users on Whatsapp. TUESDAY AUSTRALIAN OVERNIGHT TV RATINGS (*SEE BELOW)

Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.

The Home Of #dailydiaryofscreens

For Monday, November 9, 2015 (Posted on November 10, 2015)


The Disney Sports Network had pro football on Monday night. At 8P, ‘Monday Night Football’ featuring the Chicago Bears defeating the San Diego Chargers in San Diego 22-19, finished with an average 11.438 million viewers and an 8.1 overnight rating. The Week 9 Bears/Chargers Monday Night Football game was down 5% from Giants/Colts last year (8.5) and down 22% from Bears/Packers in 2013 (10.4). The 8.1 is the lowest for MNF in Week 9 of the season since at least 2007. It peaked at 930P with a 9.2 HH rating. The 8.1 is also the lowest for any MNF telecast this season, falling below the previous mark of 8.5 for the Chargers’ previous appearance, against the Steelers in Week 5. ESPN’s telecast drew a 12.1 rating in Chicago and an 11.7 in San Diego. The game was simulcast on local affiliates in both markets, earning a 10.2 on Chicago independent affiliate WCIU and a 19.6 on San Diego CBS affiliate KFMB. Las Vegas was the top neutral market with a 13.4, followed by Denver (11.3) and Phoenix (10.8). Final numbers will be posted with available.


The Peacock Network brought us the singing part of life. At 8P, ‘The Voice’ finished with an average 11.97 million viewers as it reached a peak of 12.41 million viewers at 9P. Then at 10P, the recently renewed ‘Blindspot’ with a rousing episode as the past of the FBI boss was completely revealed, finished with an average 7.64 million viewers and a lot of the past of everyone was brought to the front. This was a MUST SEE TV ON DEMAND episode.


The Alphabet Network, another Disney property, had the big broadcast program of the evening as everyone was dancing. At 8P, ‘Dancing With The Stars’ finished with an average 12.56 million viewers as it peaked at 9P with 12.83 million viewers and finished as the #1 broadcast program on Monday. Then at 10P, a Kate-less ‘Castle’ was surprisingly exciting as the other cast members scored as an explosive team. Remember, this program is named ‘Castle’, after Richard Castle and it drew an average 6.24 million viewers.


The Tiffany Network brought out its newest Monday lineup and it was the only network that was up over the same comparative date last year. At 8P, ‘Supergirl’ showed strength and weakness as most of the script was predictable as it finished with an average 8.17 million viewers. It finished 5% lower than last week but it was over 1 million viewers ahead of the comparative programming last year on the same date, while both ‘Scorpion’ and ‘NCIS: Los Angeles’ were both down. At 9P, ‘Scorpion’ finished with an average 9.32 million viewers, the top program on the network. Then ‘NCIS: Los Angeles’ took a run at fake religion and scored heavily as it finished with an average 7.84 million viewers as it won the Monday ‘Battle @ 10P’. It was down just a tick from last year. It was a MUST SEE TV ON DEMAND program. (NOTE:The CBS Affiliate in San Diego televised the San Diego Charges/Chicago Bears Monday Night Football game. Final ratings will be adjusted when posted.)


The Animal Network of Broadcast did not do well on Monday. At 8P, ‘Gotham’ was extremely weak with a very predictable and 4th grader script as it finished with an average 4.14 million viewers. Poor Jim. He looks so pathetic and now he is about to even loose his current girlfriend after he let his old flame slip between his hands. Where is Fish when you need her? Then at 9P, a rerun of ‘Bones’ finished with an average 1.59 million viewers.

The CW

The Little Network That Couldn’t rose its game on Monday. At 8P, ‘Crazy Ex-Girlfriend’ finished with a bit of a surprise as it focused on getting back the star-crossed lovers with 980,000 viewers. But it is well past too little, too late. of interest, in the first half hour, it reached a peak of 1.12 million viewers, the high for the network on Monday and the high for the series thus far. Then at 9P, ‘Jane The Virgin’ finished with an average 1.08 million viewers. Stunningly, this all-girl evening is actually building an audience

Late Night

At 1135P, NBC’s ‘The Tonight Show Starring Jimmy Fallon’ finished with a 2.6/7. CBS’ Late Show with Stephen Colbert’ and a 2.0/5. ABC’s ‘Jimmy Kimmel Live’ finished with a 1.9/5. At 1235A, NBC’s ‘Late Night with Seth Meyers’ finished with a 1.3/5. ABC’s ‘Nightline’ finished with a 1.2/4. CBS’ ‘Late Late Show with James Corden’ finished with a 1.0/4. At 135A, NBC’s ‘Last Call with Carson Daly’ finished with an 0.8/4.

For The Record

ESPN finished as the top cable network on Monday and finished with an average 10.635 million viewers and an 8.1 to finished as the #1 network overall. NBC finished as the top broadcast network on Monday with an 10.53 million and a 6.4/10. ABC finished with an average 10.45 million viewers and a 6.7/11. CBS finished with an average 8.44 million viewers and a 5.3/9. FOX finished with an average 2.87 million viewers 1.8/3. Univision finished with an average 1.70 million viewers and a 1.0/2. Telemundo finished with an average 1.30 million viewers and a 0.9/1. The CW finished with an average 1.03 million viewers and a 0.7/1. Broadcast networks, with drew an average 33.313 million viewers Monday in prime time, finished down 4.893 million viewers, lower than the same comparable date in 2014. The only network that did not fall was CBS (+1%). FOX was down 47.4%; ABC 14.0%. The CW was down 25.6%. NBC was down 2.6%. ‘Scorpion’, ‘NCIS:Los Angeles’, ‘Castle’ and ‘Blindspot’ will all increase substantially in LIVE+7 which will be posted next Monday (See below for last week’s Live+7 performance). The last three programs have all created the ‘Battle @ 10P on Monday’.

Today In TV History

On this date in 1969, ‘Sesame Street’ made its debut on PBS. Good Morning, Big Bird.

Digital/Mobile Research
Speed-to-Call Important in Converting New Leads #c|smobilenote
Calling a new lead within a minute can result in a conversion rate more than twice as high as a call to a lead that occurs 48 hours later, reports Velocify in a new study. The results bring to mind a similar study released 3 years ago by Velocity, in which a call to a new lead placed within a minute boosted the conversion rate by almost 400% over a later call. Despite the apparent impact of speed-to-call on conversion, Velocify notes that 51% of the leads it analyzed for the report were not called for at least 48 hours.
Other noteworthy results:
◉ 95% of converted leads are contacted by the 6th call attempt, compared to 51% that are contacted on the first attempt
◉ Almost one-third (32%) of inquiries tracked never received a single phone call
◉ When following a 6-call strategy, leaving two voicemails is ideal (34% lift over leaving no voicemails), though leaving too many can have the opposite effect, as leads that were left 5 or more voicemails were less likely to convert than those that were left no voicemails
◉ Leaving the first voicemail on the second call attempt returned the greatest increase in conversion rate.

Solution: Have a dedicated alert system put in place for immediate human-to-human response. Or go old school and have a single individual in charge of response.
Broadcast Television News

Top Twenty Broadcast Television Programs (incl LIVE+7) Week of Oct 19-25 2015
#1 ‘NCIS’ / 20.971 million viewers
#2 ‘The Big Bang Theory’ 20.197 million viewers
#3 ‘Empire’ / 17.352 million viewers
#4 ‘NCIS: New Orleans’ 16.011 million viewers
#5 ‘Blue Bloods’ / 14.330 million viewers
#6 ‘The Voice’-Tue / 13.851 million viewers
#7 ‘Blindspot’* / 13.429 million viewers
#8 ‘Scorpion’ / 13.398 million viewers
#9 ‘NCIS: Los Angeles / 12.505 million viewers
#10 ‘Grey’s Anatomy’ / 12.213 million viewers
#11 ‘Modern Family’ / 12.157 million viewers
#12 ‘Criminal Minds’ / 12.135 million viewers
#13 ‘Scandal’ / 11.945 million viewers
#14 ‘Hawaii Five-0’ / 11.829 million viewers
#15 ‘Blacklist’ / 11.836 million viewers
#16 ‘Limitless’* / 11.526 million viewers
#17 ‘Chicago PD’ / 11.444 million viewers
#18 ‘How To Get Away With Murder’ / 10.941 million viewers
#19 ‘Castle’ / 10.486 million viewers
#20 ‘Code Black’* / 10.085 million viewers.
*indicates 1st year programs

Cinema News
Box Office Weekend of 6-8 November 2015 (Domestic Only)

This past Saturday’s domestic box office total of $62.440 million was the best since July 18, 2015 which did $68.133 million. It was the 17th biggest day at the box office this year. Of note, it still will have debuts in South Korea, Japan, France, Australia and China.
#1 ‘Spectre’ $73.00 million from 3,929 locations
#2 ‘The Peanuts Movie’ $45.00 million from 3,897 locations
#3 ‘The Martian’ $ 9.50 million from 2,855 locations
#4 ‘Goosebumps’ $ 6.97 million from 3,051 locations
#5 ‘Bridge of Spies’ $ 6.09 million from 2,767 locations (Critique:
#6 ‘Hotel Transylvania 2’ $ 3.55 million from 2,274 locations
#7 ‘Burnt’ $ 3.00 million from 3,003 locations
#8 ‘The Last Witch Hunter’$ 2.65 million from 2,286 locations
#9 ‘The Intern’ $ 1.81 million from 1,071 locations
#10 ‘Paranormal Activity’ $ 1.65 million from 2,202 locations

Box Office Weekend of 6-8 November 2015 (International Only)
#1 ‘Spectre’ $117.8 million from 76 overseas markets.
#2 ‘Maze Runner:’ $ 21.3 million from 11 overseas markets.
#3 ‘The X Files 2’ $ 17.0 million from 4 overseas markets.
#4 ‘Hotel Transylvania 2’ $ 15.0 million from 80 overseas markets.
#5 ‘Everest’ $ 13.1 million from 46 overseas markets.
#6 ‘The Priests’ $ 11.5 million from 1 overseas market.
#7 ‘The Martian’ $ 9.3 million from 50 overseas markets.
#8 ‘Paranormal Activity:’ $ 6.9 million from 46 overseas markets.
#9 ‘Last Women Standing’ $ 6.3 million from 3 overseas markets.
#10T’The Peanuts Movie’ $ 4.6 million from 11 overseas markets.
#10T’The Witness’ $ 4.6 million from 3 overseas markets.

Coming Soon

Coming November 20, 2015

Coming December

Coming For Christmas from Quentin Tarantino

‘Joy’ They’re back. Jennifer Lawrence & Bradley Cooper

‘Legend’ Tom Hardy, Emily Browning

‘The Revenant’ Leonardo DiCaprio, Tom Hardy


Welcome to new viewers in all 50 States of the U.S., all of the Provinces in Canada, all of the States in Mexico, the UK, Iceland, Ireland, Guernsey, Jersey, France, Belgium, the Netherlands, Denmark, Norway, Sweden, Finland, Estonia, Lithuania, Latvia, the Russian Federation, Belarus, Ukraine, Republic of Moldova, Georgia, Poland, Germany, Austria, Czech Republic, Switzerland, Luxembourg, Portugal, Gibraltar, Spain, Monaco, Italy, Slovenia, Slovakia, Hungary, Romania, Bulgaria, Moldova, Croatia, Bosnia and Herzegovina, Serbia, Macedonia the former Yugoslave Republic, Albania, Greece, Cyprus, Turkey, Armenia, Azerbaijan, State of Palestine, Jordan, Lebanon, Israel, Saudi Arabia, Oman, Bahrain, United Arab Emirates, Qatar, Kuwait, Iraq, Uzbekistan, Pakistan, India, Bhutan, Nepal, Bangladesh, Sri Lanka, Kazakhstan, Mongolia, China, Hong Kong, Macao, Taiwan, Japan, Republic of Korea, the Philippines, Vietnam, Cambodia, Malaysia, Brunei Darussalam, Fiji, New Zealand, Australia, Indonesia, Singapore, Thailand, Mauritius, Zambia, United Republic of Tanzania, Kenya, Rwanda, Ethiopia, Egypt, Malta, Tunisia, Algeria, Libya, Morocco, Republic of Côte d’Ivoire, Mali, Senegal, Benin, Nigeria, Cameroon, Ghana, Mozambique, Uganda, Namibia, Zimbabwe, South Africa, Argentina, Chile, Paraguay, Uruguay, Brazil, Bolivia, Peru, Ecuador, Colombia, Venezuela, Guyana, Suriname, Panama, Costa Rica, Guatemala, Honduras, El Salvadore, Belize, Curaçao, Aruba, St. Lucia, Grenada, Guadeloupe, Jamaica, Trinidad and Tobago, Barbados, Haiti, the Dominican Republic, Martinique, U.S. Virgin Islands, British Virgin Islands, Bahamas and Puerto Rico (144). We are thankful to all of you with more than 35,000 views.

Across The Pond

BBC One #1 Monday as 'Hugh's War On Waste' finished as the top program.

BBC One #1 Monday as ‘Hugh’s War On Waste’ finished as the top program.


The Big One at 830P, ‘Panorama’ looked at ‘How Hackers Steal Your ID; and finished with an average 3.1 million viewers and a 14% share. At 9P, ‘Hugh’s War on Waste’ finished with an average 4.6 million viewers and a 22% share of the audience and was the top show in its time period and for the evening in the UK.


The Independent One at 8P, presented ‘Countrywise’ brought in 2.7 million viewers (a 12% share) At 9P presented Zach Galifianakis film, ‘The Hangover’ which finished with an average 2.8 million viewers (9%).


The Little Two at 8P, presented ‘Simply Nigella’ finished with an average 2.4 million viewers and an 11% share. At 9P, BBC Two was the début of classy clandestine drama ‘London Spy’, starring James Bond’s Baby Q, Ben Whishaw. The first episode of the five part drama finished with an average 2.5 million viewers and a 12% share.

Channel 4

The Big Four began at 8P with ‘Dispatches’ as it finished with an average 2.8 million viewers and a 12% share. At 9P, ‘SAS: Who Dares Wins’ finished with an average 1.5 million viewers (7%).

Channel 5

The Viacom Five at 9P, ‘On Benefits’, titled ‘On the Yorkshire Dole’, finished with an average 1.2 million viewers and a 6% share.

Down Under

Seven #1 in Australia on Monday but 'The Block' was the top non-news program as 'Seven News' was the top newscast.

Seven #1 in Australia on Monday but ‘The Block’ was the top non-news program as ‘Seven News’ was the top newscast.


The Second Commercial Network in Australia jumped back to #1 on Monday with a 28.5% share of the available audience.

Network Nine slipped back to #2 Monday with a 27.4% share. But it did have the #1 program in prime time as ‘The Block’ finished with an average 1.024 million viewers, some 50,000 viewers ahead of it main competition, ‘The X Factor Australia’.


The Alphabet Network in Australia finished #3 with a 20.7% share of the available audience.


The Third Commercial Network in Australia finished #4 with a 18.0% share.


The Special Broadcast Service in Australia finished #5 with a 5.4% share of the available audience.

Top Ten Non-News Programs in Australia Monday
#1 The Block Nine 1,024,000 viewers #1 in Brisbane 210,000
#2 The X Factor Seven 974,000 viewers #2 in Sydney, Adelaide & Perth
#3 A Current Affair Nine 950,000 viewers #1 in Melbourne 338,000
#4 Australian Story ABC 868,000 viewers Melbourne top market
#5 7.30 ABC 809,000 viewers Melbourne top market
#6 Home And Away Seven 741,000 viewers Brisbane top market
#7 You Paying Attention? TEN 668,000 viewers Melbourne top market
#8 The Chase Australia Seven 637,000 viewers Melbourne top market
#9 Media Watch ABC 630,000 viewers Melbourne top market
#10 Four Corners ABC 627,000 viewers Melbourne top market

Top News Program in Australia Monday
#1 Seven News Seven 1,024,000 viewers #1 in Adelaide 98,000 & Perth 181,000
#2 Nine News 6:30 Nine 1,013,000 viewers #1 in Sydney 252,000
#3 Nine News Nine 1,004,000 viewers #1 in Melbourne 367,000
#4 Seven News/TodayTonight Seven 930,000 viewers Melbourne top market 279,000
#5 ABC News ABC 805,000 viewers Melbourne top market 36,000


Seven & Nine in a virtual tie for #1 Tuesday in Australia but 'The X Factor Australia' top program.

Seven & Nine in a virtual tie for #1 Tuesday in Australia but ‘The X Factor Australia’ top program.

Seven & Nine Virtual Tie for #1 Tuesday.

The Second Commercial Network in Australia finished with a 30.4% share of the available audience. #1 non-news program in the nation was ‘The X Factor Australia’ with 1.031 million viewers.

Network Nine in Australia finished with a 30.3% share of the available audience on Wednesday. The #1 newscast in the nation was ‘Nine news 6:30’ with an average 1065 million viewers.

Ten finished #3 with an 18.1% share of the available audience Wednesday.

ABC finished #4 with a 15.0% share on Wednesday.
SBS finished #5 with a 6.1% share of the available audience on Wednesday.

Top Ten Non-News Programs Wednesday in Australia
#1 The X Factor Australia Seven 1,031,000 viewers #1 in all Mkts except Melbourne
#2 The Big Bang Theory Nine 1,019,000 viewers #1 in Melbourne 378,000 viewers
#3 The Block Nine 985,000 viewers Melbourne #1 market with 328,000
#4 A Current Affair Nine 886,000 viewers Melbourne #1 market with 315,000
#5 Home And Away Seven 794,000 viewers Melbourne #1 market with 215,000
#6 The Big Bang Theory (R) Nine 789,000 viewers Melbourne #1 market with 279,000
#7 7.30 ABC 682,000 viewers Melbourne #1 market with 206,000
#8 World’s Odd Animal Duos Seven 656,000 viewers Sydney #1 market with 191,000
#9 The Chase Australia Seven 612,000 viewers Melbourne #1 market with 202,000
#10 Family Feud TEN 566,000 viewers Melbourne #1 market with 165,000

Top News Programs Wednesday in Australia
#1 Nine News 6:30 Nine 1,065,000 viewers #1 in Sydney, Melbourne & Brisbane
#2 Seven News Seven 1,023,000 viewers #1 in Adelaide & Perth
#3 Nine News Nine 986,000 viewers Melbourne #1 market with 378,000
#4 Seven News/TodayTonight Seven 978,000 viewers Melbourne #1 market with 326,000
#5 ABC News ABC 822,000 viewers Melbourne #1 market with 267,000
#6 Ten News First At Five TEN 516,000 viewers Melbourne #1 market with 147,000

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Why Don’t You Use Mobile Now?


Today’s featured ‘Music To Read overtheshouldermedia By’ down at the bottom of the page

To all who served and continue to serve, Thank You. To the shipmates who gave their all. Bless you and may you always have fair winds and following seas.

This entry was posted in Audience Analysis, Audience Behavior, Audience Management, Broadcast TV Ratings in Australia, Broadcast TV Ratings in the UK, Broadcast TV Ratings in US, Cable TV Ratings, Cinema, Daily Broadcast Ratings, Data, Digital, Direct, Hispanic TV Ratings, Late Night TV Ratings, Media, Media Analysis, Media Management, Mobile, Music To Read By, Music To Read overtheshouldermedia by, Television Program Renewals, Television Ratings, Today In TV History, Uncategorized, Weekend Box Office and tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , . Bookmark the permalink.

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