CBS #1 Saturday in the U.S. BBC One #1 in the UK. Seven #1 in Australia.

‘It’s All About Screens.’ This is the Daily Diary of Screens. On Saturday, November 7, 2015, CBS finished #1 as ‘SEC Football’‘ was the top broadcast program. BBC One was #1 in the UK as ‘Strictly Come Dancing’ was the top program. Seven finished #1 in Australia as ABC’s ‘New Tricks’ was the top non-news program and ‘Seven News’ was the nation’s top newscast. ‘Spectre‘ #1 at Cinema weekend 6-8 November 2015 (Domestic) ‘Spectre‘ #1 International. There are 3.734 Billion Unique Mobile 68% Social Ad Clicks Are Now Mobile. Users as of this quarter, account for a 51% worldwide penetration. Direct uploads of user videos to Facebook now exceed YouTube. 88% of Twitter users are on mobile. The Google+1 button is hit 5 billion times per day. 80% of Internet users on Pinterest are female. LinkedIn has 347 million registered members. 600 million users on Whatsapp. SUNDAY AUSTRALIAN OVERNIGHT TV RATINGS (*SEE BELOW)

Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.

The Home Of #dailydiaryofscreens

For Saturday, November 7, 2015 (Posted on November 8, 2015)

CBS #1 Saturday by doubling the entire rest of the broadcast competition with 'SEC Football' as the top program in the nation.

CBS #1 Saturday by doubling the entire rest of the broadcast competition with ‘SEC Football’ as the top program in the nation.


The Tiffany Network had college football, SEC style. At 7P, ‘LSU vs Alabama’ saw the Crimson Tide beating the Tigers in Tuscaloosa 30-16 and finished with an average 10.68 million viewers.


The Alphabet Network had college football on Saturday in prime time with Big Ten football. At 7P, ‘The University of Minnesota vs The Ohio State University’ saw the Buckeye’s defeat the Golden Gophers in Columbus, OH, 28-14 and finished with an average 4.628 million viewers.


The Peacock Network didn’t have football. At 7P, ‘Dateline Saturday Night Mystery’ finished with an average 3.958 million viewers. Then at 9P, a rerun of an old ‘Saturday Night Live’ finished with an average 3.55 million viewers.


The Animal Network of Broadcast had college football, Pac 12 style. At 7P, ‘Utah vs Washington’ as the Utes beat the Huskies in rainy Seattle 34-23 and finished with a 1.13 million viewers. Pac 12 football does not have a chance when it does not adjust its game starting times to accommodate the vast portion of America. Without exposure earlier in the day on big time sports networks, it will continue to fail in the ratings.

Late Night

OK. The Hair was on ‘Saturday Night Live’ and guess what? FOX News Channel viewers actually tuned in as, according to Nielsen’s overnight ratings of metered market households, the episode averaged a 6.6 rating/16 share. Full viewership numbers won’t be available until Monday, it will likely emerge as the show’s most-watched episode since Jan. 7, 2012.
The Top 5 SNLs of the Last 5 Years Before Yesterday:
1. Jim Carrey: 7.8 overnight rating (Jan. 8, 2011)*
2. Charles Barkley: 7.4 overnight rating (Jan. 7, 2011)*
3. Jimmy Fallon: 6.3 overnight rating (Dec. 21, 2013)
4. Justin Timberlake: 5.9 overnight rating (Mar. 9, 2013)
5. Lindsay Lohan: 5.5 overnight rating (Mar. 3, 2012)

For The Record

CBS finished #1 Saturday by more than doubling the entire rest of the broadcast schedule with an average 10.68 million viewers. ABC finished a distant #2 with an average 4.63 million viewers. NBC finished with an average 3.82 million viewers. FOX finished last with an average 1.13 million viewers.

Today In TV History

On this date in 1972, the premium cable TV network HBO (Home Box Office) made its debut. The first movie shown was “Sometimes a Great Notion” starring Paul Newman, Henry Fonda and Lee Remick.

Sunday Mobile Note #c|smobilenote
images-2 copy 4
If Women Are Your Specific Target Audience Reach Her Consider Mobilee
While it is commonly know, older users check the device much less often than younger users. For many millennials, a day without their smartphone would be an ordeal. But the real understanding here is that while many Integrated Marketing decisions are done by men, they fail to realize the difference between the female mobile user and the male.
The female Millennial user checks her iPhone much more than her male counterpart. And, besides the 26-35 demo, women are checking their mobile device more or at least as much as their male counterpart.

Martin Cooper, inventor of the mobile phone Photo credit: Sandy Huffaker for The New York Times

Martin Cooper, inventor of the mobile phone Photo credit: Sandy Huffaker for The New York Times

Mobile Research Today
68% of U.S. Adults own a smartphone. 66.8% of North American Adults own a smartphone. Tablet ownership growing as well.

68% of U.S. Adults own a smartphone. 66.8% of North American Adults own a smartphone. Tablet ownership growing as well.

Young Adults More Likely to Own Smartphone Than PC
68% of US adults ages 18 and older now prefer to own a mobile phone or smartphone rather than a desktop or laptop, pointing to how mobile is becoming an all-purpose device that users are increasingly relying on. According to a July 2015 survey by the Pew Research Center, ownership of desktop and laptops, game consoles and MP3 players among US young adults has dropped since 2010. Alternatively, smartphone ownership among these respondents has grown from 52% in 2011 to 86% in 2015.
Analyzing further, fully 68% of US adults ages 18 and older own a smartphone, and roughly nine in 10 US adults own a mobile phone. While mobile phone ownership is nearing saturation, smartphone ownership is steadily growing. In fact, among US mobile phone owners in 2015, 73% have a smartphone.

Tablet ownership is also increasing. As of April 2015, a total of 45% of respondents owned a tablet device, while only 19% own an ereader. Indeed, ereader ownership is declining. It was growing steadily year over year, and in January 2014, 32% of US adults owned one.

Separate research by Digitalsmiths also found that smartphone and tablet ownership is rising among internet users in North America. Smartphone ownership increased from 64.8% in Q2 2014 to 66.8% in Q2 2015. Moreover, tablet ownership grew from 46.4% in Q2 2014 to 52.6% in Q2 2015.

More Mobile Research
How Are Millennials Using Their Phones?
Some 58% of American adults consider themselves addicted to their phone, and that figure rises to 76% among Millennials (18-34), finds Invoca in a recently-released study. The report shows that amid the numerous activities being performed on phones, calls remain popular, and frequent.
Text messaging remains the most frequent activity performed on a mobile phone by Millennials, with two-thirds using their phone to send messages more than 5 times a day. The second-most frequent activity is making calls, which 37% of Millennials do more than 5 times a day. After that, one-third update social media with that frequency, while slightly more than one-quarter watch videos (27%), take pictures (27%) and send emails (26%) more than 5 times a day using their phone. Interestingly, Millennials are more likely than their older counterparts (45+) to make calls with that regularity, as fewer than one-third (29%) of respondents aged 45 and older said they make calls using their mobile phone more than 5 times a day.

The importance of calls for youth is supported by separate research from Nielsen, which revealed that mobile users aged 18-24 are spending more time making calls this year than last. Indeed, this demographic spent 33 more anytime minutes on calls in Q3 2015 than they did in the year-earlier period. Overall, respondents to the Invoca survey identified calling as the single most valuable function of their phone, ahead of messaging, social media, email and video. This has some implications for businesses; in comparing mobile purchases to calls to businesses, the study notes that “sometimes a call is just easier than a click.” In fact, 59% of respondents report calling businesses at least a few times a month, and 42% call a business at least once a week. Additionally, respondents are more than twice as likely to have called a business in the past month (65%) than to have used their phone to fill out a form (24%), and Millennials are three times more likely to call a business (66%) than to use social media to contact one (22%).

Previously, research has shown that smartphone owners value click-to-call functionality in search results, with BIA/Kelsey forecasting that calls to businesses from smartphones will reach 162 billion in 2019, more than double the ~77 billion generated last year from mobile devices. Calls to businesses are most commonly generated by search and display channels, per a recent Invoca analysis, with these results supported by BIA/Kelsey’s forecast. In Invoca’s most recent survey, 51% of respondents said they would use a search engine such as Google to find a business number, while 25% would look on the business’ website. Roughly two-thirds (68%) will only search for a phone number for 2 minutes or less before moving on to another company.

Mobile Research
Only 8% said they didn’t want to receive marketing, while each respondent cited a preferred way of discovering new products. More than one-third of those surveyed said they preferred to get email from brands on their smartphones.

Broadcast Television News

Week of October 12-18 2015 L+SD L+7 7-Day 7-Day
Rank / Show / Net / (000s) /(000s) /Increase/% Increase
1 BLINDSPOT / NBC / 8447 / 13791 / 5344 / 63%
2 EMPIRE / FOX / 12223 / 17368 / 5145 / 42%
3 THE BIG BANG THEORY / CBS / 14957 / 20028 / 5071 / 34%
4 THE BLACKLIST / NBC / 6929 / 11978 / 5049 / 73%
5 QUANTICO / ABC / 5299 / 9888 / 4589 / 87%
6 MODERN FAMILY / ABC / 7876 / 12250 / 4374 / 56%
7 SCANDAL / ABC / 8058 / 12222 / 4164 / 52%
8 HOW TO GET AWAY W/MURDER/ABC / 6812 / 10852 / 4040 / 59%
9 BLUE BLOODS / CBS / 10606 / 14531 / 3925 / 37%
10 SCORPION / CBS / 9405 / 13287 / 3882 / 41%
11 CASTLE / ABC / 6792 / 10461 / 3669 / 54%
12 CRIMINAL MINDS / CBS / 9082 / 12738 / 3656 / 40%
13 LIMITLESS / CBS / 8030 / 11669 / 3639 / 45%
14 NCIS / CBS / 16041 / 19669 / 3628 / 23%
15 NCIS: LOS ANGELES / CBS / 7840 / 11281 / 3441 / 44%
16 CHICAGO FIRE / NBC / 7373 / 10805 / 3432 / 47%
17 GREY’S ANATOMY / ABC / 8248 / 11624 / 3376 / 41%
18 NCIS: NEW ORLEANS / CBS / 12470 / 15633 / 3163 / 25%
19 CHICAGO PD / NBC / 6577 / 9651 / 3074 / 47%
20 HAWAII FIVE-0 / CBS / 9076 / 12028 / 2952 / 33%
21 THE VOICE – TUESDAY / NBC / 10135 / 12970 / 2835 / 28%
22 LAW AND ORDER:SVU / NBC / 6199 / 8954 / 2755 / 44%
23 CODE BLACK / CBS / 6959 / 9635 / 2676 / 38%
24 GOTHAM / FOX / 4170 / 6815 / 2645 / 63%
25 THE VOICE – MONDAY / NBC / 11960 / 14480 / 2520 / 21%

Box Office Weekend of 6-8 November 2015 (Domestic Only)

This past Saturday’s domestic box office total of $62.440 million was the best since July 18, 2015 which did $68.133 million. It was the 17th biggest day at the box office this year. Of note, it still will have debuts in South Korea, Japan, France, Australia and China.
#1 ‘Spectre’ $73.00 million from 3,929 locations
#2 ‘The Peanuts Movie’ $45.00 million from 3,897 locations
#3 ‘The Martian’ $ 9.50 million from 2,855 locations
#4 ‘Goosebumps’ $ 6.97 million from 3,051 locations
#5 ‘Bridge of Spies’ $ 6.09 million from 2,767 locations (Critique:
#6 ‘Hotel Transylvania 2’ $ 3.55 million from 2,274 locations
#7 ‘Burnt’ $ 3.00 million from 3,003 locations
#8 ‘The Last Witch Hunter’$ 2.65 million from 2,286 locations
#9 ‘The Intern’ $ 1.81 million from 1,071 locations
#10 ‘Paranormal Activity’ $ 1.65 million from 2,202 locations

Box Office Weekend of 6-8 November 2015 (International Only)
#1 ‘Spectre’ $117.8 million from 77 overseas markets.
#2 ‘Maze Runner:’ $ 21.4 million in overseas markets.
#3 ‘Hotel Transylvania 2’ $ 15.0 million in 80 total markets.
#4 ‘Everest’ $ 13.1 million from 46 overseas markets.
#5 ‘The Martian’ $ 9.3 million from 50 overseas market.
#6 ‘Paranormal Activity:’ $ 6.9 million from 46 overseas markets.
#7 ‘The Peanuts Movie’ $ 4.6 million from 11 overseas markets.
#8 ‘Bridge of Spies’ $ 3.1 million from 25 markets.(Critique:
#9T ‘The Intern’ $ 2.8 million from 63 overseas markets.
#9T ‘Pan’ $ 2.8 million from 56 overseas markets.

Coming Soon

Coming November 20, 2015

Coming December

Coming For Christmas from Quentin Tarantino

‘Joy’ They’re back. Jennifer Lawrence & Bradley Cooper

‘Legend’ Tom Hardy, Emily Browning

‘The Revenant’ Leonardo DiCaprio, Tom Hardy


Welcome to new viewers in all 50 States of the U.S., all of the Provinces in Canada, all of the States in Mexico, the UK, Iceland, Ireland, Guernsey, Jersey, France, Belgium, the Netherlands, Denmark, Norway, Sweden, Finland, Estonia, Lithuania, Latvia, the Russian Federation, Belarus, Ukraine, Republic of Moldova, Georgia, Poland, Germany, Austria, Czech Republic, Switzerland, Luxembourg, Portugal, Gibraltar, Spain, Monaco, Italy, Slovenia, Slovakia, Hungary, Romania, Bulgaria, Moldova, Croatia, Bosnia and Herzegovina, Serbia, Macedonia the former Yugoslave Republic, Albania, Greece, Cyprus, Turkey, Armenia, Azerbaijan, State of Palestine, Jordan, Lebanon, Israel, Saudi Arabia, Oman, Bahrain, United Arab Emirates, Qatar, Kuwait, Iraq, Uzbekistan, Pakistan, India, Bhutan, Nepal, Bangladesh, Sri Lanka, Kazakhstan, Mongolia, China, Hong Kong, Macao, Taiwan, Japan, Republic of Korea, the Philippines, Vietnam, Cambodia, Malaysia, Brunei Darussalam, Fiji, New Zealand, Australia, Indonesia, Singapore, Thailand, Mauritius, Zambia, United Republic of Tanzania, Kenya, Rwanda, Ethiopia, Egypt, Malta, Tunisia, Algeria, Libya, Morocco, Republic of Côte d’Ivoire, Mali, Senegal, Benin, Nigeria, Cameroon, Ghana, Mozambique, Uganda, Namibia, Zimbabwe, South Africa, Argentina, Chile, Paraguay, Uruguay, Brazil, Bolivia, Peru, Ecuador, Colombia, Venezuela, Guyana, Suriname, Panama, Costa Rica, Guatemala, Honduras, El Salvadore, Belize, Curaçao, Aruba, St. Lucia, Grenada, Guadeloupe, Jamaica, Trinidad and Tobago, Barbados, Haiti, the Dominican Republic, Martinique, U.S. Virgin Islands, British Virgin Islands, Bahamas and Puerto Rico (144). We are thankful to all of you with more than 35,000 views.

Across The Pond

BBC One #1 Saturday in the UK as 'Strictly Come Dancing' top program.

BBC One #1 Saturday in the UK as ‘Strictly Come Dancing’ top program.


When it’s Saturday, everybody loves dancing in the UK, much like Monday in America. At 630P, ‘Strictly Come Dancing’ continued its Saturday dominance, averaging 9.17 million viewers (44.2%) once again, according to overnight figures. For those who don’t quite understand, 44%+ is enormous for television viewing. To really make a fair comparison on how big this was…it finished nearly 3 million more than the big singing contest on ITV. At 8P, ‘Doctor Who’ also saw an increase this week as 4.22 million viewers (20.4%) took it in. Later, ‘The Royal British Legion Festival of Remembrance 2015’ drew a very respectable 5.39 million viewers (26.7%). It simply was the Big One’s evening.


The Independent One had three bit programs on Saturday but couldn’t quite match up to the Big One. Before the big show, ‘The Chase’ finished wth an average 2.75 million viewers (13%). Then ‘The X Factor’ took over as it finished with 6.29 million viewers and a 30.2% share of the available audience. At 1010P, ‘The Jonathan Ross Show’ brought in a respectable 2.65 million viewers (16%)..


The Little Two continued to rerun ‘Dad’s Army’ and, as usual, it drew 1.77 million viewers (8.6%). then ‘QI XL’ finished with an average 922,000 viewers (4.4%).

Channel 5

The Viacom Five had ‘Football League Tonight’ but it was watched by only 374,000 viewers (1.8%).

Down Under


The Second Commercial Network in Australia finished #1 Saturday as it finished with a 31.2% share of the available audience. In addition, it had the #1 non-news program as a rerun of ‘Star Wars: Episode VI-Return of the Jedi’ which drew an average 805,000 viewers. It also had the #1 newscast in the nation as ‘Seven News’ finished with an average 1.001 million viewers.

Network Nine finished #2 with a 25.1% share. The top program on the network was ‘First Test-Australia vs New Zealand Session 3’ which drew an average 771,000 viewers.


The Alphabet Network finished #3 with a 21.3% share of the available audience. The top program on the networks was ‘Breathless’ which drew 512,000 viewers.


The Third Commercial Network in Australia finished #4 with a 14.8% share. The top program on the network was ‘David Attenborough’s Nature’s Great Events’ which finished with an average 287,000 viewers.


The Special Broadcast Service in Australia finished #5 Saturday with a 7.7% share of the available audience.
Top Ten Non-News Programs in Australia Saturday
#1 New Tricks ABC 921,000 viewers Adelaide top market
#2 Star Wars:Episode VI–Return Of The Jedi Seven 805,000 viewers Sydney, Melbourne, Adelaide & Perth #1
#3 First Test–Australia V NZ Session 3 Nine 771,000 viewers Brisbane #1 program 168,000
#4 First Test–Australia V NZ Session 2 Nine 717,000 viewers Melbourne top market
#5 First Test–Australia V NZ Session 1 Nine 538,000 viewers Melbourne top market
#6 The Cricket Show Nine 514,000 viewers Melbourne top market
#7 Breathless ABC 512,000 viewers Sydney top market
#8 Gardening Australia ABC 427,000 viewers Sydney top market
#9 Rango Nine 377,000 viewers Melbourne top market
#10 D.Attenborough’s Nature’s Great Events TEN 287,000 viewers Sydney top market

Top News Programs in Australia Saturday
#1 Seven News – SAT Seven 1,001,000 viewers Melbourne, Brisbane & Perth top newscast
#2 Nine News Saturday Nine 865,000 viewers Melbourne top market
#3 ABC News ABC 815,000 viewers Sydney #1 newscast with 255,000
#4 Ten Eyewitness News SAT TEN 401,000 viewers Sydney top market
#5 Weekend Sunrise Seven 303,000 viewers Sydney top market


Nine #1 Sunday in Australia with 'The Block' #1 non-news program & 'Nine News Sunday' top newscast

Nine #1 Sunday in Australia with ‘The Block’ #1 non-news program & ‘Nine News Sunday’ top newscast


Network Nine jumped back to #1 in Australia on Sunday with a huge 33.8% share of the available market. It had both the #1 non-news program with ‘The Block’ and the #1 newscast in the Nation (‘Nine News).


The Second Commercial Network in Australia finished #3 on Sunday with a 28.0% share.


The Third Commercial Network finished #3 with a 17.1% share.


The Alphabet Network in Australia finished #4 with a 13.8% share.


The Special Broadcast Service finished #5 with a 7.2% share of the available audience.

Top Ten Non-News Program in Australia Sunday
#1 THE BLOCK Nine 1,355,000 viewers #1 in Sydney, Melbourne & Brisbane
#2 SUNDAY NIGHT Seven 1,061,000 viewers #1 in Perth 166,000
#3 60 MINUTES Nine 1,050,000 viewers Melbourne top market
#4 FIRST TEST–AU V NZ SESSION 3 Nine 842,000 viewers
#5 BEACH COPS Seven 815,000 viewers #1 in Adelaide 125,000
#6 FIRST TEST–AU V NZ SESSION 2 Nine 707,000 viewers
#7 FIRST TEST–AU V NZ SESSION 1 Nine 651,000 viewers
#8 THE CRICKET SHOW Nine 579,000 viewers
#9 TBL FAMILIES SUN TEN 557,000 viewers
#10 FAMILY FEUD SUNDAY TEN 515,000 viewers

Top News Program in Australia Sunday
#1 NINE NEWS SUNDAY Nine 1,219,000 viewers #1 every but Perth
#2 SEVEN NEWS Seven 1,069,000 viewers #1 in Perth 207,000
#3 ABC NEWS SUNDAY-EV ABC 742,000 viewers
#4 TEN EYEWITNESS NEWS SUN TEN 454,000 viewers

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New This Week: Mobile Optimized Sites A Must For Local Business 💬 –


Weekly Retail Media Notes. This week: ‘Knowing Mobile…Current eMail Stats’💡.@cnasophis


Why Don’t You Use Mobile Now?


Today’s featured ‘Music To Read overtheshouldermedia By’ down at the bottom of the page
Nancy Wilson 'Guess Who I Saw Today'

Nellie Lutcher ‘Blue Skies’ on Dave Garraway’s ‘Today’ show

Emilíana Terrine ‘Today Has Been OK’

This entry was posted in Audience Analysis, Audience Behavior, Audience Management, Broadcast TV Ratings in Australia, Broadcast TV Ratings in the UK, Broadcast TV Ratings in US, Cable TV Ratings, Cinema, Daily Broadcast Ratings, Data, Digital, Direct, Hispanic TV Ratings, Late Night TV Ratings, Media, Media Analysis, Media Management, Mobile, Music To Read By, Music To Read overtheshouldermedia by, Saturday Night TV Ratings, Television Program Renewals, Television Ratings, Today In TV History, Uncategorized, Weekend Box Office and tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , . Bookmark the permalink.

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