‘It’s All About Screens.’ This is the Daily Diary of Screens. On Friday, November 6, 2015, CBS finished #1 as ‘Blue Bloods’‘ was the top broadcast program. BBC One was #1 in the UK but Channel 4’s ‘Googlebox’ was the top program. Seven finished #1 in Australia as ‘Better Homes & Gardens’ was the top non-news program and ‘Seven News’ was the nation’s top newscast. ‘Spectre‘ #1 at Cinema weekend 6-8 November 2015 (Domestic) ‘Spectre‘ #1 International. There are 3.734 Billion Unique Mobile 68% Social Ad Clicks Are Now Mobile. Users as of this quarter, account for a 51% worldwide penetration. Direct uploads of user videos to Facebook now exceed YouTube. 88% of Twitter users are on mobile. The Google+1 button is hit 5 billion times per day. 80% of Internet users on Pinterest are female. LinkedIn has 347 million registered members. 600 million users on Whatsapp.
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Friday, November 6, 2015 (Posted on November 7, 2015)
The Tiffany Network had its all powerful Friday lineup and it finished #1. At 8P, ‘The Amazing Race’ finished as normal in second position with an average 5.855 million viewers. Then at 9P, ‘Hawaii Five-0’, with an episode titled ‘Na Kama Hele’ (‘Day Trippers’) powered through with an average 8.53 million viewers to take over first place in its time slot with a terrific episode which introduces us to McGarrett’s new girlfriend, Lynn with a first date to remember. It finished #1 in its time slot on Friday as it usually does. At 10P, ‘Blue Bloods’ gave us a trip back with an episode titled ‘The Bullitt Mustang’ with guest star Anthony Edwards and it powered at #1 with an average 10.75 million viewers again making it the #1 program on all of television on Friday as in most always does.
The Alphabet Network showed promise, especially in the first hour. But it was a roller coaster night at Disneyville. At 8P, ‘Last Man Standing’ finished with an average 6.84 million viewers as it was #1 in its time slot. Then at 830P, ‘Dr. Ken’ finished with an average 5.41 million viewers. At 9P, ‘Shark Tank’ came in with an average 6.50 million viewers. At 10P, ’20/20′ finished with an average 5.22 million viewers.
The Peacock Network began at 8P with ‘Undatable’ and it was unwatchable with an average 2.74 million viewers Then at 830P, ‘Truth Be Told’ this program is not very popular finished with an average 2.10 million viewers. At 9P, ‘Grimm’ finished with an average 3.77 million viewers. And at 10P, ‘Dateline’ finished with an average 4.195 million viewers, making it the top program on the network on Friday.
The Animal Network of Broadcast did not do well on Friday. At 8P, ‘MasterChef Jr’ finished with an average 4.02 million viewers. Then at 9P, ‘America’s Funniest’ finished with an average 2.42 million viewers.
The Little Network That Couldn’t presented at 8P, ‘Reign’ and it finished with an average 992,000 viewers. Then at 9P, ‘America’s Next Top Model’ finished with an average 914,000 viewers.
For The Record
CBS finished with an average 8.45 million viewers. ABC finished with an average 6.01 million viewers. NBC finished with an average 3.46 million viewers. FOX finished with an average 3.18 million viewers. Univision finished with an average 1.30 million viewers. Telemundo finished with an average 1.0 million viewers. The CW Finished with an average 962,000 viewers.
Today In TV History
On this date in 1965, The “Pillsbury Dough Boy” debuted in television commercials.
Mobile Research Today
Young Adults More Likely to Own Smartphone Than PC
68% of US adults ages 18 and older now prefer to own a mobile phone or smartphone rather than a desktop or laptop, pointing to how mobile is becoming an all-purpose device that users are increasingly relying on. According to a July 2015 survey by the Pew Research Center, ownership of desktop and laptops, game consoles and MP3 players among US young adults has dropped since 2010. Alternatively, smartphone ownership among these respondents has grown from 52% in 2011 to 86% in 2015.
Analyzing further, fully 68% of US adults ages 18 and older own a smartphone, and roughly nine in 10 US adults own a mobile phone. While mobile phone ownership is nearing saturation, smartphone ownership is steadily growing. In fact, among US mobile phone owners in 2015, 73% have a smartphone.
Tablet ownership is also increasing. As of April 2015, a total of 45% of respondents owned a tablet device, while only 19% own an ereader. Indeed, ereader ownership is declining. It was growing steadily year over year, and in January 2014, 32% of US adults owned one.
Separate research by Digitalsmiths also found that smartphone and tablet ownership is rising among internet users in North America. Smartphone ownership increased from 64.8% in Q2 2014 to 66.8% in Q2 2015. Moreover, tablet ownership grew from 46.4% in Q2 2014 to 52.6% in Q2 2015.
More Mobile Research
How Are Millennials Using Their Phones?
Some 58% of American adults consider themselves addicted to their phone, and that figure rises to 76% among Millennials (18-34), finds Invoca in a recently-released study. The report shows that amid the numerous activities being performed on phones, calls remain popular, and frequent.
Text messaging remains the most frequent activity performed on a mobile phone by Millennials, with two-thirds using their phone to send messages more than 5 times a day. The second-most frequent activity is making calls, which 37% of Millennials do more than 5 times a day. After that, one-third update social media with that frequency, while slightly more than one-quarter watch videos (27%), take pictures (27%) and send emails (26%) more than 5 times a day using their phone. Interestingly, Millennials are more likely than their older counterparts (45+) to make calls with that regularity, as fewer than one-third (29%) of respondents aged 45 and older said they make calls using their mobile phone more than 5 times a day.
The importance of calls for youth is supported by separate research from Nielsen, which revealed that mobile users aged 18-24 are spending more time making calls this year than last. Indeed, this demographic spent 33 more anytime minutes on calls in Q3 2015 than they did in the year-earlier period. Overall, respondents to the Invoca survey identified calling as the single most valuable function of their phone, ahead of messaging, social media, email and video. This has some implications for businesses; in comparing mobile purchases to calls to businesses, the study notes that “sometimes a call is just easier than a click.” In fact, 59% of respondents report calling businesses at least a few times a month, and 42% call a business at least once a week. Additionally, respondents are more than twice as likely to have called a business in the past month (65%) than to have used their phone to fill out a form (24%), and Millennials are three times more likely to call a business (66%) than to use social media to contact one (22%).
Previously, research has shown that smartphone owners value click-to-call functionality in search results, with BIA/Kelsey forecasting that calls to businesses from smartphones will reach 162 billion in 2019, more than double the ~77 billion generated last year from mobile devices. Calls to businesses are most commonly generated by search and display channels, per a recent Invoca analysis, with these results supported by BIA/Kelsey’s forecast. In Invoca’s most recent survey, 51% of respondents said they would use a search engine such as Google to find a business number, while 25% would look on the business’ website. Roughly two-thirds (68%) will only search for a phone number for 2 minutes or less before moving on to another company.
Only 8% said they didn’t want to receive marketing, while each respondent cited a preferred way of discovering new products. More than one-third of those surveyed said they preferred to get email from brands on their smartphones. http://bit.ly/1WtSmsc
Broadcast Television News
VIEWERS TOTAL INCREASE LIVE+7 Days
Week of October 12-18 2015 L+SD L+7 7-Day 7-Day
Rank / Show / Net / (000s) /(000s) /Increase/% Increase
1 BLINDSPOT / NBC / 8447 / 13791 / 5344 / 63%
2 EMPIRE / FOX / 12223 / 17368 / 5145 / 42%
3 THE BIG BANG THEORY / CBS / 14957 / 20028 / 5071 / 34%
4 THE BLACKLIST / NBC / 6929 / 11978 / 5049 / 73%
5 QUANTICO / ABC / 5299 / 9888 / 4589 / 87%
6 MODERN FAMILY / ABC / 7876 / 12250 / 4374 / 56%
7 SCANDAL / ABC / 8058 / 12222 / 4164 / 52%
8 HOW TO GET AWAY W/MURDER/ABC / 6812 / 10852 / 4040 / 59%
9 BLUE BLOODS / CBS / 10606 / 14531 / 3925 / 37%
10 SCORPION / CBS / 9405 / 13287 / 3882 / 41%
11 CASTLE / ABC / 6792 / 10461 / 3669 / 54%
12 CRIMINAL MINDS / CBS / 9082 / 12738 / 3656 / 40%
13 LIMITLESS / CBS / 8030 / 11669 / 3639 / 45%
14 NCIS / CBS / 16041 / 19669 / 3628 / 23%
15 NCIS: LOS ANGELES / CBS / 7840 / 11281 / 3441 / 44%
16 CHICAGO FIRE / NBC / 7373 / 10805 / 3432 / 47%
17 GREY’S ANATOMY / ABC / 8248 / 11624 / 3376 / 41%
18 NCIS: NEW ORLEANS / CBS / 12470 / 15633 / 3163 / 25%
19 CHICAGO PD / NBC / 6577 / 9651 / 3074 / 47%
20 HAWAII FIVE-0 / CBS / 9076 / 12028 / 2952 / 33%
21 THE VOICE – TUESDAY / NBC / 10135 / 12970 / 2835 / 28%
22 LAW AND ORDER:SVU / NBC / 6199 / 8954 / 2755 / 44%
23 CODE BLACK / CBS / 6959 / 9635 / 2676 / 38%
24 GOTHAM / FOX / 4170 / 6815 / 2645 / 63%
25 THE VOICE – MONDAY / NBC / 11960 / 14480 / 2520 / 21%
Box Office Weekend of 6-8 November 2015 (Friday Domestic Only)
#1 ‘Spectre’ $28.00 million from 3,929 locations
#2 ‘The Peanuts Movie’ $12.00 million from 3,897 locations
#3 ‘The Martian’ $ 2.50 million from 2,855 locations
#4 ‘Bridge of Spies’ $ 1.75 million from 2,767 locations
#5 ‘Goosebumps’ $ 1.68 million from 3,051 locations
#6 ‘Burnt’ $ 0.90 million from 3,003 locations
#7 ‘Hotel Transylvania 2’ $ 0.79 million from 2,274 locations
#8 ‘The Last Witch Hunter’$ 0.69 million from 2,286 locations
#9 ‘The Intern’ $ 0.54 million from 1,071 locations
#10 ‘Our Brand Is Crisis’ $ 0.44 million from 2,202 locations
Coming November 20, 2015
Coming For Christmas from Quentin Tarantino
‘Joy’ They’re back. Jennifer Lawrence & Bradley Cooper
‘Legend’ Tom Hardy, Emily Browning
‘The Revenant’ Leonardo DiCaprio, Tom Hardy
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Across The Pond
The Big One kicked things off with ‘The One Show’ which just fell short of the top spot with an average 3.80 million viewers (20.6%). It was followed by ‘A Question of Sport’ with an average 2.83 million million viewers (14.7%). At 830P, ‘Citizen Khan’ followed with an average 2.64 million viewers (12.9). Then at 9P, ‘Have I Got News For You’ with guest host Kathy Burke finished with an average 3.74 million viewers (18.0%). Then, ‘The Kennedys’ followed with an average 2.07 million viewers (10.2%). At 1045P, ‘The Graham Norton Show’, with guest stars Benedict Cumberbatch, Daniel Radcliffe, James McAvoy and Johnny Deep, finished with an average 3.32 million viewers (26.7%).
The Big Four is finding itself as the power on Friday evenings in the UK as it has the top program of the evening, now for the second week in a row. But overall, it could not match BBC One’s full schedule. Beginning at 8P, ‘Oasis on TFI Friday’ finished with an average 1.36 million viewers. Then at 9P, ‘Gogglebox’ topped the ratings on Friday night with an average audience of 3.38 million viewers (16.4%). A further 468,000 viewers (2.9%) watched on +1 thus bringing the total to 3.848 million viewers. Later, ‘Alan Carr: Chatty Man’ finished with the evening with an average 1.19 million viewers (7.7%).
The Independent One at 8P presented ‘Gino’s Italian Escape’ and it was seen by an average 2.72 million viewers (13.4%). At 9P, ‘Piers Morgan’s Life Stories’ finished with an average 2.1 million viewers (10.3%).
The Viacom Five began at 8P with The History Channel’s ‘Ice Road Truckers’ as it scored the channel’s top ratings of a very steady night with an average 642,000 viewers (3.2%). It was followed at 9P by ‘NCIS: New Orleans’ with an average 634,000 viewers (3.1%). At 10P, the world’s most watched drama, ‘NCIS’ finished with an average 631,000 viewers (3.8%). At 11P, ‘NCIS: Los Angeles’ finished with an average 406,000 viewers (4.0%).
The Second Commercial Network just edged Nine with a 31.0% share of the available audience.
Network Nine finished just behind Seven to finish #2 with a 30.7% share.
The Third Commercial Network in Australia finished #3 with a 18.2% share.
The Alphabet Network in Australia finished #4 with a 14.6% share.
The Especial Broadcast Service in Australia finished #5 with a 5.5% share of the available audience.
Top Ten non-news Programs in Australia Friday
#1 Better Homes & Gardens Seven 869,000 viewers #1 in Sydney, Brisbane, Adelaide & Perth
#2 A Current Affair Nine 801,000 viewers #1 in Melbourne with 308,000 viewers
#3 First Test– AU Vs NZ #3 Nine 680,000 viewers Melbourne top with 243,000 viewers
#4 Ready For Takeoff Nine 591,000 viewers Melbourne top with 185,000 viewers
#5 The Chase Australia Seven 567,000 viewers Sydney top mkt with 184,000 viewers
#6 ‘RED’ Seven 563,000 viewers Melbourne top with 164,000 viewers
#7 7.30 ABC 561,000 viewers Melbourne top with 175,000 viewers
#8 The Living Room TEN 545,000 viewers Melbourne top with 157,000 viewers
#9 First Test–AU Vs NZ #2 Nine 525,000 viewers Melbourne top with 168,000 viewers
#10 Family Feud TEN 481,000 viewers Sydney top mkt with 144,000 viewers
Top News Programs in Australia Friday
#1 Seven News Seven 1,047,000 viewers #1 in Sydney, Adelaide & Perth
#2 Nine News Nine 983,000 viewers #1 in Melbourne & Brisbane
#3 Seven News/TodayTonight Seven 980,000 viewers Melbourne was top with 332,000 viewers
#4 Nine News 6:30 Nine 916,000 viewers Melbourne was top with 332,000 viewers
#5 ABC News ABC 671,000 viewers Sydney was top with 191,000 viewers
#6 Ten Eyewitness News @5 TEN 475,000 viewers Sydney was top with 129,000 viewers
*SATURDAY AUSTRALIAN OVERNIGHT TV RATINGS
*SATURDAY AUSTRALIA OVERNIGHT TV RATINGS
The Second Commercial Network in Australia finished #1 Saturday as it finished with a 31.2% share of the available audience. In addition, it had the #1 non-news program as a rerun of ‘Star Wars: Episode VI-Return of the Jedi’ which drew an average 805,000 viewers. It also had the #1 newscast in the nation as ‘Seven News’ finished with an average 1.001 million viewers.
The Alphabet Network finished #3 with a 21.3% share of the available audience. The top program on the networks was ‘Breathless’ which drew 512,000 viewers.
The Third Commercial Network in Australia finished #4 with a 14.8% share. The top program on the network was ‘David Attenborough’s Nature’s Great Events’ which finished with an average 287,000 viewers.
The Special Broadcast Service in Australia finished #5 Saturday with a 7.7% share of the available audience.
Top Ten Non-News Programs in Australia Saturday
#1 STAR WARS:EPISODE VI–RETURN OF THE JEDI Seven 805,000 viewers Sydney, Melbourne, Adelaide & Perth #1
#2 FIRST TEST–AUSTRALIA V NZ SESSION 3 Nine 771,000 viewers Brisbane #1 program 168,000
#3 FIRST TEST–AUSTRALIA V NZ SESSION 2 Nine 717,000 viewers Melbourne top market
#4 FIRST TEST–AUSTRALIA V NZ SESSION 1 Nine 538,000 viewers Melbourne top market
#5 THE CRICKET SHOW Nine 514,000 viewers Melbourne top market
#6 BREATHLESS ABC 512,000 viewers Sydney top market
#7 GARDENING AUSTRALIA ABC 427,000 viewers Sydney top market
#8 RANGO Nine 377,000 viewers Melbourne top market
#9 D.ATTENBOROUGH’S NATURE’S GREAT EVENTS TEN 287,000 viewers Sydney top market
#10 D.ATTENBOROUGH’S GREATEST WILDLIFE SHOW ON EARTH TEN 271,000 viewers Sydney top market
Top Ten News Programs in Australia Saturday
#1 SEVEN NEWS – SAT Seven 1,001,000 viewers Melbourne, Brisbane & Perth top newscast
#2 NEW TRICKS ABC 921,000 viewers Adelaide #1 newscast with 116,000
#3 NINE NEWS SATURDAY Nine 865,000 viewers Melbourne top market
#4 ABC NEWS ABC 815,000 viewers Sydney #1 newscast with 255,000
#5 TEN EYEWITNESS NEWS SAT TEN 401,000 viewers Sydney top market
#6 WEEKEND SUNRISE Seven 303,000 viewers Sydney top market
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Today’s featured ‘Music To Read overtheshouldermedia By’ down at the bottom of the page
Nancy Wilson 'Guess Who I Saw Today'
Nellie Lutcher ‘Blue Skies’ on Dave Garraway’s ‘Today’ show
Emilíana Terrine ‘Today Has Been OK’