‘It’s All About Screens.’ This is the Daily Diary of Screens. On Thursday, November 5, 2015, CBS finished #1 as ‘The Big Bang Theory’‘ was the top broadcast program. ITV was #1 in the UK as ‘For Love of the Dogs‘ was the top program. Seven finished #1 in Australia as Nine’s ‘A Current Affair’ was the top program; ‘Nine News‘ top newscast. ‘The Martian‘ #1 at Cinema weekend 30 October-1 November 2015 (Domestic) ‘Spectre‘ #1 International. There are 3.734 Billion Unique Mobile 68% Social Ad Clicks Are Now Mobile. Users as of this quarter, account for a 51% worldwide penetration. Direct uploads of user videos to Facebook now exceed YouTube. 88% of Twitter users are on mobile. The Google+1 button is hit 5 billion times per day. 80% of Internet users on Pinterest are female. LinkedIn has 347 million registered members. 600 million users on Whatsapp. FRIDAY AUSTRALIAN OVERNIGHT TV RATINGS (*SEE BELOW)
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Thursday, November 5, 2015 (Posted on November 6, 2015)
The Tiffany Network finally had it mostly comedy night and the return of an old friend at 10P. At 8P, ‘The Big Bang Theory’, the world’s most watched television comedy, launched the all-powerful Thursday evening on Black Rock with an average 15.05 million viewers and a 9.7/16. Then at 830P, ‘Life In Pieces’ finished with an average 9.19 million viewers and a 5.1/8. At 9P, ‘Mom’ returned for its season debut with an average 8.39 million viewers and a 5.0/8. At 930P, a rerun of ‘The Big Bang Theory’ finished with an average 7.21 million viewers and a 4.3/7. Finally at 10P, the season debut of ‘Elementary’ brought Sherlock and Dr. Watson back together again as it finished with an average 6.64 million viewers and a 3.8/7 to win the time slot.
The National Football League’s TV Network finished Thursday with it main program of the week. At 8P, ‘NFL Thursday Pre-Game’ finished with an average 3.757 million viewers. Then at 830P, ‘Thursday Night Football’, now switched to the company owned store rather than the more powerful CBS, featured an all-Ohio match-up with the Cincinnati Bengals remaining undefeated and beating the Cleveland Browns 31-10 as it averaged 8.790 million viewers.
The Alphabet Network had its leading ladies lead the way on Thursday. At 8P, ‘Grey’s Anatomy’ finished with an average 8.485 million viewers and a 2.7/4. Then at 9P, ‘Scandal’ finished with an average 8.025 million viewers and a 6.3/10 as it won the last half hour time slot. Then at 10P, ‘How To Get Away With Murder’ finished with an average 6.49 million viewers and a 5.0/9.
The Peacock Network had, in short, a most unusual night. First, at 8P, ‘Heroes Reborn’ finished with an average 3.455 million viewers and a 6.4/10. Then at 9P, ‘The Blacklist’ finished with an average 6.345 million viewers and a 4.6/7, again finishing as the top program at 30 Rock on Thursday. At 10P, a vastly improved ‘The Player’ finished with an average 3.22 million viewers and a 2.4/4.
The Animal Network of Broadcast had its old reliable leading off the evening. At 8P, ‘Bones’ finished with an average 5.355 million viewers and a 3.3/5. Then at 9P, ‘Sleepy Hollow’ finished with an average 3.025 million viewers and a 2.0/3.
The Little Network That Couldn’t didn’t but tried with an all vampire evening. At 8P, ‘The Vampire Diaries’ finished with an average 1.35 million viewers and a 1.0/2. Then at 9P, another episode of ‘The Vampire Diaries’ finished with an average 1.00 million viewers and an 0.8/1.
For The Record
CBS finished #1 with an average 8.85 million viewers and a 5.3/9. NFL Network as the top cable network and #2 overall as it finished with an average 7.951 million viewers. ABC finished #3 with an average 7.69 million viewers and a 5.9 rating/10 share. NBC finished #4 with an average 4.51 million viewers and a 3.3/5. FOX finished with an average 4.19 million viewers and a 2.6/4. Univision finished with an average 1.70 million viewers and a 1.2/2. Telemundo finished with an average 1.30 million viewers and a 1.0/2. The CW finished with an average 1.17 million viewers and a 0.9/1.
Today In TV History
On this date in 2001, one of FOX’s most popular TV shows, ’24’, aired for the first time.
Mobile Research Today
Young Adults More Likely to Own Smartphone Than PC
68% of US adults ages 18 and older now prefer to own a mobile phone or smartphone rather than a desktop or laptop, pointing to how mobile is becoming an all-purpose device that users are increasingly relying on. According to a July 2015 survey by the Pew Research Center, ownership of desktop and laptops, game consoles and MP3 players among US young adults has dropped since 2010. Alternatively, smartphone ownership among these respondents has grown from 52% in 2011 to 86% in 2015.
Analyzing further, fully 68% of US adults ages 18 and older own a smartphone, and roughly nine in 10 US adults own a mobile phone. While mobile phone ownership is nearing saturation, smartphone ownership is steadily growing. In fact, among US mobile phone owners in 2015, 73% have a smartphone.
Tablet ownership is also increasing. As of April 2015, a total of 45% of respondents owned a tablet device, while only 19% own an ereader. Indeed, ereader ownership is declining. It was growing steadily year over year, and in January 2014, 32% of US adults owned one.
Separate research by Digitalsmiths also found that smartphone and tablet ownership is rising among internet users in North America. Smartphone ownership increased from 64.8% in Q2 2014 to 66.8% in Q2 2015. Moreover, tablet ownership grew from 46.4% in Q2 2014 to 52.6% in Q2 2015.
More Mobile Research
How Are Millennials Using Their Phones?
Some 58% of American adults consider themselves addicted to their phone, and that figure rises to 76% among Millennials (18-34), finds Invoca in a recently-released study. The report shows that amid the numerous activities being performed on phones, calls remain popular, and frequent.
Text messaging remains the most frequent activity performed on a mobile phone by Millennials, with two-thirds using their phone to send messages more than 5 times a day. The second-most frequent activity is making calls, which 37% of Millennials do more than 5 times a day. After that, one-third update social media with that frequency, while slightly more than one-quarter watch videos (27%), take pictures (27%) and send emails (26%) more than 5 times a day using their phone. Interestingly, Millennials are more likely than their older counterparts (45+) to make calls with that regularity, as fewer than one-third (29%) of respondents aged 45 and older said they make calls using their mobile phone more than 5 times a day.
The importance of calls for youth is supported by separate research from Nielsen, which revealed that mobile users aged 18-24 are spending more time making calls this year than last. Indeed, this demographic spent 33 more anytime minutes on calls in Q3 2015 than they did in the year-earlier period. Overall, respondents to the Invoca survey identified calling as the single most valuable function of their phone, ahead of messaging, social media, email and video. This has some implications for businesses; in comparing mobile purchases to calls to businesses, the study notes that “sometimes a call is just easier than a click.” In fact, 59% of respondents report calling businesses at least a few times a month, and 42% call a business at least once a week. Additionally, respondents are more than twice as likely to have called a business in the past month (65%) than to have used their phone to fill out a form (24%), and Millennials are three times more likely to call a business (66%) than to use social media to contact one (22%).
Previously, research has shown that smartphone owners value click-to-call functionality in search results, with BIA/Kelsey forecasting that calls to businesses from smartphones will reach 162 billion in 2019, more than double the ~77 billion generated last year from mobile devices. Calls to businesses are most commonly generated by search and display channels, per a recent Invoca analysis, with these results supported by BIA/Kelsey’s forecast. In Invoca’s most recent survey, 51% of respondents said they would use a search engine such as Google to find a business number, while 25% would look on the business’ website. Roughly two-thirds (68%) will only search for a phone number for 2 minutes or less before moving on to another company.
Only 8% said they didn’t want to receive marketing, while each respondent cited a preferred way of discovering new products. More than one-third of those surveyed said they preferred to get email from brands on their smartphones. http://bit.ly/1WtSmsc
Broadcast Television News
VIEWERS TOTAL INCREASE LIVE+7 Days
Week of October 12-18 2015 L+SD L+7 7-Day 7-Day
Rank / Show / Net / (000s) /(000s) /Increase/% Increase
1 BLINDSPOT / NBC / 8447 / 13791 / 5344 / 63%
2 EMPIRE / FOX / 12223 / 17368 / 5145 / 42%
3 THE BIG BANG THEORY / CBS / 14957 / 20028 / 5071 / 34%
4 THE BLACKLIST / NBC / 6929 / 11978 / 5049 / 73%
5 QUANTICO / ABC / 5299 / 9888 / 4589 / 87%
6 MODERN FAMILY / ABC / 7876 / 12250 / 4374 / 56%
7 SCANDAL / ABC / 8058 / 12222 / 4164 / 52%
8 HOW TO GET AWAY W/MURDER/ABC / 6812 / 10852 / 4040 / 59%
9 BLUE BLOODS / CBS / 10606 / 14531 / 3925 / 37%
10 SCORPION / CBS / 9405 / 13287 / 3882 / 41%
11 CASTLE / ABC / 6792 / 10461 / 3669 / 54%
12 CRIMINAL MINDS / CBS / 9082 / 12738 / 3656 / 40%
13 LIMITLESS / CBS / 8030 / 11669 / 3639 / 45%
14 NCIS / CBS / 16041 / 19669 / 3628 / 23%
15 NCIS: LOS ANGELES / CBS / 7840 / 11281 / 3441 / 44%
16 CHICAGO FIRE / NBC / 7373 / 10805 / 3432 / 47%
17 GREY’S ANATOMY / ABC / 8248 / 11624 / 3376 / 41%
18 NCIS: NEW ORLEANS / CBS / 12470 / 15633 / 3163 / 25%
19 CHICAGO PD / NBC / 6577 / 9651 / 3074 / 47%
20 HAWAII FIVE-0 / CBS / 9076 / 12028 / 2952 / 33%
21 THE VOICE – TUESDAY / NBC / 10135 / 12970 / 2835 / 28%
22 LAW AND ORDER:SVU / NBC / 6199 / 8954 / 2755 / 44%
23 CODE BLACK / CBS / 6959 / 9635 / 2676 / 38%
24 GOTHAM / FOX / 4170 / 6815 / 2645 / 63%
25 THE VOICE – MONDAY / NBC / 11960 / 14480 / 2520 / 21%
Box Office Weekend of 30 October-1 November 2015 (Domestic Only)
#1 ‘The Martian’ $11.40 million in 3,218 locations
#2 ‘Goosebumps’ $10.20 million in 3,618 locations
#3 ‘Bridge of Spies’ $ 8.06 million in 2,873 locations (See critique@ http://bit.ly/BridgeOfSpiesCinemaCritique)
#4 ‘Hotel Transylvania 2’ $ 5.80 million in 2,962 locations
#5 ‘Burnt’ $ 5.04 million in 3,003 locations
#6 ‘The Last Witch Hunter’$ 4.75 million in 3,082 locations
#7 ‘Paranormal Activity’ $ 3.45 million in 1,530 locations
#8 ‘Our Brand Is Crisis’ $ 3.43 million in 2,202 locations
#9 ‘Crimson Peak’ $ 3.11 million in 2,112 locations
#10 ‘Steve Jobs’ $ 2.58 million in 2,493 locations
Box Office Weekend of 30 October-1 November 2015 (International Only)
#1 ‘Spectre’ $80.40 million in 6 territories
#2 ‘Hotel Transylvania 2’ $33.60 million in 83 territories
#3 ‘The Last Witch Hunter’$18.60 million in 78 territories
#4 ‘The Witness’ $18.50 million in 4 territories
#5 ‘The Martian’ $17.00 million in 56 territories
#6 ‘Paranormal Activity’ $13.50 million in 47 territories
#7 ‘Ant-Man’ $11.00 million in 3 territories
#8 ‘Goosebumps’ $ 7.10 million in 45 territories
#9 ‘Pan’ $ 6.30 million in 62 territories
#10 ‘The Intern’ $ 5.65 million in 67 territories
Coming November 20, 2015
Coming For Christmas from Quentin Tarantino
‘Joy’ They’re back. Jennifer Lawrence & Bradley Cooper
‘Legend’ Tom Hardy, Emily Browning
‘The Revenant’ Leonardo DiCaprio, Tom Hardy
Welcome to new viewers in all 50 States of the U.S., all of the Provinces in Canada, all of the States in Mexico, the UK, Iceland, Ireland, Guernsey, Jersey, France, Belgium, the Netherlands, Denmark, Norway, Sweden, Finland, Estonia, Lithuania, Latvia, the Russian Federation, Belarus, Ukraine, Republic of Moldova, Georgia, Poland, Germany, Austria, Czech Republic, Switzerland, Luxembourg, Portugal, Gibraltar, Spain, Monaco, Italy, Slovenia, Slovakia, Hungary, Romania, Bulgaria, Moldova, Croatia, Bosnia and Herzegovina, Serbia, Macedonia the former Yugoslave Republic, Albania, Greece, Cyprus, Turkey, Armenia, Azerbaijan, State of Palestine, Jordan, Lebanon, Israel, Saudi Arabia, Oman, Bahrain, United Arab Emirates, Qatar, Kuwait, Iraq, Uzbekistan, Pakistan, India, Bhutan, Nepal, Bangladesh, Sri Lanka, Kazakhstan, Mongolia, China, Hong Kong, Macao, Taiwan, Japan, Republic of Korea, the Philippines, Vietnam, Cambodia, Malaysia, Brunei Darussalam, Fiji, New Zealand, Australia, Indonesia, Singapore, Thailand, Mauritius, Zambia, United Republic of Tanzania, Kenya, Rwanda, Ethiopia, Egypt, Malta, Tunisia, Algeria, Libya, Morocco, Republic of Côte d’Ivoire, Mali, Senegal, Benin, Nigeria, Cameroon, Ghana, Mozambique, Uganda, Namibia, Zimbabwe, South Africa, Argentina, Chile, Paraguay, Uruguay, Brazil, Bolivia, Peru, Ecuador, Colombia, Venezuela, Guyana, Suriname, Panama, Costa Rica, Guatemala, Honduras, El Salvadore, Belize, Curaçao, Aruba, St. Lucia, Grenada, Guadeloupe, Jamaica, Trinidad and Tobago, Barbados, Haiti, the Dominican Republic, Martinique, U.S. Virgin Islands, British Virgin Islands, Bahamas and Puerto Rico (144). We are thankful to all of you with more than 35,000 views.
Across The Pond
The Independent One won by going to the dogs on Thursday in the UK. At 8P, Tom Hardy’s guest appearance on Paul O’Grady’s ‘For the Love of the Dogs’ was enough to top the ratings outside soaps. The show finished with an average overnight audience of 4.25 million viewers (19.9%). At 9P, ‘Unforgotten’ continued with an average 3.58 million viewers (18.2%).
The Big One had a dog in its title but no actual animal as it slipped to second on Thursday. At 8P, ‘Watchdog’ fell to second with an average 3.40 million viewers (16.2%). It was followed at 9P by the final ‘Class of 92: Out of Their League’ featuring Man U’s ’92 team with an average 2.90 million viewers (14.6%). Frankly, what Chelsea, West Ham, Man City, Liverpool or Arsenal fan would watch, who are today called ‘The Bowties’ historic praise ran? Get a programming grip, BBC.
The Little Two gave us all a fresh breath of air on Thursday with once again at 8P leading off with one of our favs, ‘Autumnwatch’ as it finished with a consistent and loyal 2.20 million viewers (10.5%). No football favorites here. This is now, not 1992 and it was all about Severn Salmon. At 9P, ‘The Last Kingdom’ slipped a bit to an average 1.58 million viewers (8.0%). Then at 10P, Russell Howard’s ‘Good News’ fell off the programming charts with an average 957,000 viewers (5.6%). If you don’t hit 1 million average viewers, you fall off the table.
The Big Four at 8P had ‘Amazing Spaces’ and pulled in an average 1.43 million viewers (6.8%). It was followed at 9P by ‘Kitchen Impossible’ with an average 1.06 million viewers (5.4%). Then at 10P, ‘First Dates’ actually increase the audience to an average 1.14 million viewers (7.7%).
The Viacom Five had only one program to consider. At 9P, its top program on the evening was ‘Extreme Railways’ and it finished with an average 1.32 million viewers (6.7%).
The Tiny Four had at 830P, CBS’ ‘The Big Bang Theory’ and it beat many of the major networks with an average 1.39 million viewers (6.6%).
The Indy Two at 10P, presented ‘Celebrity Juice’ and it brought in an average 649,000 viewers (4.1%).
Murdoch’s Bird Network had at 8P, CBS’ ‘Supergirl’ as it continued with its first year run and drew an average 386,000 viewers (1.8%).
The Second Commercial Network in Australia bounced back to #1 on Wednesday as it finished with a % share of the available audience.
Network Nine finished #2 on Wednesday as it slipped back to a % share.
The Third Commercial Network in Australia finished #3 with a 21.8% share of the available audience.
The Alphabet Network in Australia finished fourth with a 15.6% share.
The Special Broadcast Service finished #5 with a 6.1% share of the available audience.
Top Ten non-news Programs in Australia Thursday
#1 A CURRENT AFFAIR Nine 943,000 viewers Top program in Sydney, Melbourne & Adelaide
#2 RBT Nine 842,000 viewers Sydney 262,000
#3 RBT (R) Nine 746,000 viewers Sydney 245,000
#4 HOME AND AWAY Seven 739,000 viewers Top program in Brisbane 169,000
#5 FIRST TEST–AU Vs NZ SESSION 3 Nine 685,000 viewers Melbourne 266,000
#6 GOGGLEBOX TEN 682,000 viewers Top program in Perth 110,000
#7 SURVEILLANCE OZ: DASHCAM Seven 660,000 viewers Sydney 182,000
#8 7.30 ABC 634,000 viewers Melbourne 203,000
#9 JAMIE’S SUPER FOOD TEN 629,000 viewers Melbourne 224,000
#10 MIGHTY CRUISE SHIPS Seven 617,000 viewers Melbourne 195,000
Top News Programs in Australia Thursday
#1 NINE NEWS 6:30 Nine 1,048,000 viewers Top newscast in Sydney & Melbourne
#2 SEVEN NEWS Seven 1,044,000 viewers Top newscast in Adelaide 112,000
#3 SEVEN NEWS / TODAY TONIGHT Seven 1,020,000 viewers Top newscast in Perth 181,000
#4 NINE NEWS Nine 985,000 viewers Top newscast in Brisbane 213,000
#5 ABC NEWS ABC 823,000 viewers Melbourne 256,000
*FRIDAY AUSTRALIAN OVERNIGHT TV RATINGS
*FRIDAY AUSTRALIAN OVERNIGHT TV RATINGS
The Second Commercial Network just edged Nine with a 31.0% share of the available audience.
Network Nine finished just behind Seven to finish #2 with a 30.7% share.
The Third Commercial Network in Australia finished #3 with a 18.2% share.
The Alphabet Network in Australia finished #4 with a 14.6% share.
The Especial Broadcast Service in Australia finished #5 with a 5.5% share of the available audience.
Top Ten non-news Programs in Australia Friday
#1 Better Homes & Gardens Seven 869,000 viewers #1 in Sydney, Brisbane, Adelaide & Perth
#2 A Current Affair Nine 801,000 viewers #1 in Melbourne with 308,000 viewers
#3 First Test– AU Vs NZ #3 Nine 680,000 viewers Melbourne top with 243,000 viewers
#4 Ready For Takeoff Nine 591,000 viewers Melbourne top with 185,000 viewers
#5 The Chase Australia Seven 567,000 viewers Sydney top mkt with 184,000 viewers
#6 ‘RED’ Seven 563,000 viewers Melbourne top with 164,000 viewers
#7 7.30 ABC 561,000 viewers Melbourne top with 175,000 viewers
#8 The Living Room TEN 545,000 viewers Melbourne top with 157,000 viewers
#9 First Test–AU Vs NZ #2 Nine 525,000 viewers Melbourne top with 168,000 viewers
#10 Family Feud TEN 481,000 viewers Sydney top mkt with 144,000 viewers
Top News Programs in Australia Friday
#1 Seven News Seven 1,047,000 viewers #1 in Sydney, Adelaide & Perth
#2 Nine News Nine 983,000 viewers #1 in Melbourne & Brisbane
#3 Seven News/TodayTonight Seven 980,000 viewers Melbourne was top with 332,000 viewers
#4 Nine News 6:30 Nine 916,000 viewers Melbourne was top with 332,000 viewers
#5 ABC News ABC 671,000 viewers Sydney was top with 191,000 viewers
#6 Ten Eyewitness News @5 TEN 475,000 viewers Sydney was top with 129,000 viewers
For updates throughout the day, FOLLOW us on Twitter @overtheshoulde2 and LIKE us on Facebook at http://www.facebook.com/overtheshouldermedia and on Google+ http://bit.ly/19JVk76. Thank you for allowing us to surpass 46,400+ views at Google+ Sophis1234.
For continual updates on all things ‘screens’, go to: https://www.facebook.com/pages/Dailydiaryofscreens
In this week’s Media Notes Canonical, go to: http://bit.ly/1JnoNS6 🆕💭📝📎 It’s FREE.
Media Notes Briefs, ‘Are You One Of The 3 Blind Mice? 🆕🌎💭💬 – http://bit.ly/AreYouOneOfTheThreeBlindMice’
New This Week: Mobile Optimized Sites A Must For Local Business 💬 – http://eepurl.com/btvkyn
Weekly Retail Media Notes. This week: ‘Knowing Mobile…Current eMail Stats’ http://bit.ly/1KslOhR💡.@cnasophis
Why Don’t You Use Mobile Now? http://goo.gl/wlnJ8o
Today’s featured ‘Music To Read overtheshouldermedia By’ down at the bottom of the page
Nat King Cole ‘I’ve Grown Accustomed To Her Face’ from the first episode of ‘The Nat King Cole Show’