‘It’s All About Screens.’ This is the Daily Diary of Screens. On Wednesday, November 4, 2015, ABC finished #1 as ‘The 49th Annual CMA Awards’‘ was the top broadcast program. BBC One was #1 in the UK as ‘The Apprentice UK‘ was the top program. Nine finished #1 in Australia as ‘The Block’ was the top program; ‘Seven News‘ top newscast. ‘The Martian‘ #1 at Cinema weekend 30 October-1 November 2015 (Domestic) ‘Spectre‘ #1 International. There are 3.734 Billion Unique Mobile 68% Social Ad Clicks Are Now Mobile. Users as of this quarter, account for a 51% worldwide penetration. Direct uploads of user videos to Facebook now exceed YouTube. 88% of Twitter users are on mobile. The Google+1 button is hit 5 billion times per day. 80% of Internet users on Pinterest are female. LinkedIn has 347 million registered members. 600 million users on Whatsapp. THURSDAY AUSTRALIAN OVERNIGHT TV RATINGS (*SEE BELOW)
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Wednesday, November 4, 2015 (Posted on November 5, 2015)
The Alphabet Network had a whole bunch of country singing on Wednesday and that lifted it to #1 in prime time. At 8P, ‘The 49th Annual CMA Awards’ finished with an average million viewers and a 8.2/13. his was 15 percent below the 9.7/15 on the year-ago evening.
The Animal Network of Broadcast had one of its strongest lineups of the week on its schedule Wednesday to finished second. At 8P, ‘Rosewood’, in an excellent episode which began to bring the two partners closer began the evening with an average million viewers and a 3.9/6. Then at 9P, ‘Empire’ finished with an average million viewers and a 7.9/12.
The Tiffany Network had a surprise on Wednesday and that was the stunning failure for its schedule to finished above third place. At 8P, ‘Survivor’ was again the top show at Black Rock on Wednesday with an average million viewers and a 5.4/8. At 9P, ‘Criminal Minds’ finished with an average million viewers and a 5.0/8. At 10P, the rookie program, ‘Code Black’ with a superb episode could only draw an average million viewers and a 4.8/8. Terrific show with a great cast, written well with no one watching is not a good thing. This night, all of a sudden, is no longer competitive.
The Peacock Network had its veteran lineup on Wednesday. At 8P, ‘The Mysteries of Laura’ finished with an average million viewers and a 4.6/7. Then at 9P, ‘Law & Order:SVU’ finished with an average million viewers and a 4.3/7. At 10P, the always excellent ‘Chicago PD’ finished with an average million viewers and a 4.3/8.
The Little Network That Couldn’t tried. At 8P, ‘Arrow’ finished with an average million viewers and a 1.9/3. Then at 9P, ‘Supernatural’ finished with an average million viewers and a 1.2/2.
For The Record
ABC finished #1 Wednesday with an average million viewers and a 8.2/13. FOX finished #2 with an average million viewers and a 5.8/9. CBS finished with an average million viewers and a 4.9/8. NBC finished #4 with an average million viewers and a 4.4/7. The CW finished wth an average million viewers and a 1.5/2. Univision finished with an average 1.70 million viewers and a 1.2/2. Telemundo finished with an average 1.30 million viewers and a 1.0/2.
Today In TV History
On this date in 1956, ‘The Nat King Cole Show’ debuted in a 15-minute variety format in 1956, which featured the first major African American performer to headline a variety series. It aired through December 1957.
How Are Millennials Using Their Phones?
Some 58% of American adults consider themselves addicted to their phone, and that figure rises to 76% among Millennials (18-34), finds Invoca in a recently-released study. The report shows that amid the numerous activities being performed on phones, calls remain popular, and frequent.
Text messaging remains the most frequent activity performed on a mobile phone by Millennials, with two-thirds using their phone to send messages more than 5 times a day. The second-most frequent activity is making calls, which 37% of Millennials do more than 5 times a day. After that, one-third update social media with that frequency, while slightly more than one-quarter watch videos (27%), take pictures (27%) and send emails (26%) more than 5 times a day using their phone. Interestingly, Millennials are more likely than their older counterparts (45+) to make calls with that regularity, as fewer than one-third (29%) of respondents aged 45 and older said they make calls using their mobile phone more than 5 times a day.
The importance of calls for youth is supported by separate research from Nielsen, which revealed that mobile users aged 18-24 are spending more time making calls this year than last. Indeed, this demographic spent 33 more anytime minutes on calls in Q3 2015 than they did in the year-earlier period. Overall, respondents to the Invoca survey identified calling as the single most valuable function of their phone, ahead of messaging, social media, email and video. This has some implications for businesses; in comparing mobile purchases to calls to businesses, the study notes that “sometimes a call is just easier than a click.” In fact, 59% of respondents report calling businesses at least a few times a month, and 42% call a business at least once a week. Additionally, respondents are more than twice as likely to have called a business in the past month (65%) than to have used their phone to fill out a form (24%), and Millennials are three times more likely to call a business (66%) than to use social media to contact one (22%).
Previously, research has shown that smartphone owners value click-to-call functionality in search results, with BIA/Kelsey forecasting that calls to businesses from smartphones will reach 162 billion in 2019, more than double the ~77 billion generated last year from mobile devices. Calls to businesses are most commonly generated by search and display channels, per a recent Invoca analysis, with these results supported by BIA/Kelsey’s forecast. In Invoca’s most recent survey, 51% of respondents said they would use a search engine such as Google to find a business number, while 25% would look on the business’ website. Roughly two-thirds (68%) will only search for a phone number for 2 minutes or less before moving on to another company.
Only 8% said they didn’t want to receive marketing, while each respondent cited a preferred way of discovering new products. More than one-third of those surveyed said they preferred to get email from brands on their smartphones. http://bit.ly/1WtSmsc
Box Office Weekend of 30 October-1 November 2015 (Domestic Only)
#1 ‘The Martian’ $11.40 million in 3,218 locations
#2 ‘Goosebumps’ $10.20 million in 3,618 locations
#3 ‘Bridge of Spies’ $ 8.06 million in 2,873 locations (See critique@ http://bit.ly/BridgeOfSpiesCinemaCritique)
#4 ‘Hotel Transylvania 2’ $ 5.80 million in 2,962 locations
#5 ‘Burnt’ $ 5.04 million in 3,003 locations
#6 ‘The Last Witch Hunter’$ 4.75 million in 3,082 locations
#7 ‘Paranormal Activity’ $ 3.45 million in 1,530 locations
#8 ‘Our Brand Is Crisis’ $ 3.43 million in 2,202 locations
#9 ‘Crimson Peak’ $ 3.11 million in 2,112 locations
#10 ‘Steve Jobs’ $ 2.58 million in 2,493 locations
Box Office Weekend of 30 October-1 November 2015 (International Only)
#1 ‘Spectre’ $80.40 million in 6 territories
#2 ‘Hotel Transylvania 2’ $33.60 million in 83 territories
#3 ‘The Last Witch Hunter’$18.60 million in 78 territories
#4 ‘The Witness’ $18.50 million in 4 territories
#5 ‘The Martian’ $17.00 million in 56 territories
#6 ‘Paranormal Activity’ $13.50 million in 47 territories
#7 ‘Ant-Man’ $11.00 million in 3 territories
#8 ‘Goosebumps’ $ 7.10 million in 45 territories
#9 ‘Pan’ $ 6.30 million in 62 territories
#10 ‘The Intern’ $ 5.65 million in 67 territories
Coming November 20, 2015
Coming For Christmas from Quentin Tarantino
‘Joy’ They’re back. Jennifer Lawrence & Bradley Cooper
‘Legend’ Tom Hardy, Emily Browning
‘The Revenant’ Leonardo DiCaprio, Tom Hardy
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Across The Pond
The Big One had at 9P, ‘The Apprentice’ and it brought in an average 5.59 million viewers (25.8%) to top the evening in the UK. Earlier at 8P, ‘Cuffs’ set the stage with 3.40 million viewers (16.4%).
The Independent One at 8P had ‘All-Star Mr & Mrs’ and it was the network’s top program with 3.45 million viewers (16.7%). At 9P, Joanna Lumley’s ‘Elvis and Me’ documentary brought in 3.00 million viewers (13.9%).
The Little Two presented at 8P ‘Autumnwatch’ again was the network’s top program with 2.15 million viewers (10.4%). It was followed by new documentary series at 9P by ‘Let Us Entertain You’ but it fell badly with only 812,000 viewers (3.7%). At 10P, ‘The Apprentice: You’re Fired!’ finished with an average 1.62 million viewers (9.5%).
The Big Four at 8P presented ‘Restoring Britain’s Landmarks’ but it opened low with only 921,000 viewers (4.4%). But at 9P, ‘Grand Designs’ saved the network on Wednesday with an average 1.67 million viewers (7.7%).
The Viacom Five at 8P had ‘GPs: Behind Closed Doors’ and it finished with an average 1.16 million viewers (5.7%). At 9P, ‘Can’t Pay? We’ll Take It Away!’ was the network’s top performer Wednesday with an average 1.43 million viewers (6.6%).
Murdoch’s Bird at 8P presented the latest episode of The CW’s ‘Arrow’ and it drew an average 352,000 viewers (1.7%).
Network Nine moved back up to #1 Wednesday as it finished with a 29.8% share of the available audience. The top program on Wednesday in Australia was ‘The Block’ with 1.026 million viewers.
The Second Commercial Network in Australia finished second with a 28.5% share. ‘Seven News’ was the top newscast in Australia on Wednesday with an average 1.082 million viewers.
The Alphabet Network in Australia finished #3 with a 19.2% share of the available audience. Its top program was #3, ‘Gruen’ which finished with an average 897,000 viewers.
The Third Commercial Network finished fourth Wednesday with a 16.6% share.
The Special Broadcast Service finished #5 Wednesday in Australia with a 5.9% share of the available audience.
Top Ten non-news Programs in Australia Wednesday
#1 THE BLOCK Nine 1,026,000 viewers Melbourne’s top program 370,000
#2 A CURRENT AFFAIR Nine 960,000 viewers Adelaide’s top program 94,000
#3 GRUEN ABC 897,000 viewers Perth’s top program115,000
#4 HIGHWAY PATROL-EP.2 (R) Seven 881,000 viewers Sydney’s 286,000 & Perth’s 211,000 top program.
#5 7.30 ABC 794,000 viewers Sydney was the top market 191,000
#6 KITCHEN CABINET ABC 758,000 viewers Sydney was the top market 189,000
#7 HOME AND AWAY Seven 753,000 viewers Sydney was the top market 218,000
#8 HIGHWAY PATROL (R) Seven 747,000 viewers Sydney was the top market 232,000
#9 BLINDSPOT Seven 702,000 viewers Melbourne was the top market 207,000
#10 THE CELEBRITY APPRENTICE Nine 646,000 viewers Melbourne was the top market 229,000
Top News Programs in Australia Wednesday
#1 SEVEN NEWS Seven 1,082,000 viewers Melbourne 320,000 Perth 187,000
#2 NINE NEWS Nine 1,024,000 viewers Melbourne 359,000 Brisbane 202,000
#3 NINE NEWS 6:30 Nine 1,022,000 viewers Melbourne 373,000
#4 SEVEN NEWS/TODAY TONIGHT Seven 972,000 viewers Melbourne 301,000
#5 ABC NEWS ABC 882,000 viewers Melbourne 278,000
*THURSDAY AUSTRALIAN OVERNIGHT TV RATINGS
*THURSDAY AUSTRALIAN OVERNIGHT TV RATINGS
The Second Commercial Network in Australia bounced back to #1 on Wednesday as it finished with a % share of the available audience.
Network Nine finished #2 on Wednesday as it slipped back to a % share.
The Third Commercial Network in Australia finished #3 with a 21.8% share of the available audience.
The Alphabet Network in Australia finished fourth with a 15.6% share.
The Special Broadcast Service finished #5 with a 6.1% share of the available audience.
Top Ten non-news Programs in Australia Thursday
#1 A CURRENT AFFAIR Nine 943,000 viewers Top program in Sydney, Melbourne & Adelaide
#2 RBT Nine 842,000 viewers Sydney 262,000
#3 RBT (R) Nine 746,000 viewers Sydney 245,000
#4 HOME AND AWAY Seven 739,000 viewers Top program in Brisbane 169,000
#5 FIRST TEST–AU Vs NZ SESSION 3 Nine 685,000 viewers Melbourne 266,000
#6 GOGGLEBOX TEN 682,000 viewers Top program in Perth 110,000
#7 SURVEILLANCE OZ: DASHCAM Seven 660,000 viewers Sydney 182,000
#8 7.30 ABC 634,000 viewers Melbourne 203,000
#9 JAMIE’S SUPER FOOD TEN 629,000 viewers Melbourne 224,000
#10 MIGHTY CRUISE SHIPS Seven 617,000 viewers Melbourne 195,000
Top News Programs in Australia Thursday
#1 NINE NEWS 6:30 Nine 1,048,000 viewers Top newscast in Sydney & Melbourne
#2 SEVEN NEWS Seven 1,044,000 viewers Top newscast in Adelaide 112,000
#3 SEVEN NEWS / TODAY TONIGHT Seven 1,020,000 viewers Top newscast in Perth 181,000
#4 NINE NEWS Nine 985,000 viewers Top newscast in Brisbane 213,000
#5 ABC NEWS ABC 823,000 viewers Melbourne 256,000
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Today’s featured ‘Music To Read overtheshouldermedia By’ down at the bottom of the page
Nat King Cole ‘I’ve Grown Accustomed To Her Face’ from the first episode of ‘The Nat King Cole Show’