‘It’s All About Screens.’ This is the Daily Diary of Screens. On Monday, November 2, 2015, NBC finished #1 Broadcast Network but ABC’s ‘Dancing With The Stars’‘ was the top broadcast program. ITV was #1 in the UK as ‘Doc Martin‘ was the top program. Seven finished #1 in Australia as ‘The X Factor’ was the top program; ‘Seven News‘ top newscast. ‘The Martian‘ #1 at Cinema weekend 30 October-1 November 2015 (Domestic) ‘Spectre‘ #1 International. There are 3.734 Billion Unique Mobile 68% Social Ad Clicks Are Now Mobile. Users as of this quarter, account for a 51% worldwide penetration. Direct uploads of user videos to Facebook now exceed YouTube. 88% of Twitter users are on mobile. The Google+1 button is hit 5 billion times per day. 80% of Internet users on Pinterest are female. LinkedIn has 347 million registered members. 600 million users on Whatsapp. TUESDAY AUSTRALIAN OVERNIGHT TV RATINGS (*SEE BELOW)
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
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For Monday, November 2, 2015 (Posted on November 3, 2015)
The Peacock Network on Monday had singing. At 8P, ‘The Voice’ finished with an average 11.87 million viewers and a 7.6/11. Then at 10P, ‘Blindspot’ with a superb episode with guest star Lou Diamond Phillips, provided another clue to Jane’s mystery. Who know she could fly a hilo as it finished with an average million viewers and a 5.1/9.
The Alphabet Network on Monday had singing. At 8P, ‘Dancing With The Stars’ finished with an average 12.44 million viewers and an 8.3/12. Then at 10P, ‘Countdown to the CMA Awards: Country’s Greatest Crossover Hits With Robin Roberts’ finished with an average million viewers and a 3.6/6, replacing ‘Castle’ for some unknown reason beside promoting the CMA’s.
The Disney Sports Network had ‘Monday Night Football’ and that usually is the top contender for this evening when ‘The Big Bang Theory’ is no longer on this night (it moved to Thursday this week). This week, the Indianapolis Colts pushed the Carolina Panthers into overtime but lost by three. The Week #8 Colts/Panthers Monday Night Football game had an average of 12.404 million viewers and earned an 8.8 overnight rating on ESPN, down 27% from Washington/Cowboys last year (12.1) but up 16% from Seahawks/Rams in 2013 (7.6). Overnights peaked at a 10.4 from 930-945P, marking the sixth time in the past seven weeks that MNF has peaked before 10P ET. ESPN’s telecast had a 13.2 rating in Indianapolis and a 12.5 in Charlotte. The game was simulcast on local affiliates in both markets, earning an 18.1 on Indianapolis ABC affiliate WRTV and a 20.1 on Charlotte ABC affiliate WSOC. Greensboro, NC (20.2), Raleigh-Durham (14.6) and New Orleans (13.5) were the other markets in the top five.
The Tiffany Network had no singing or dancing…just a complete schedule of drama. At 8P, ‘Supergirl’, in an episode titled ‘Stronger Together’ became super with an episode that began to meet the challenges of this new presentation. It drew an average 8.86 million viewers and a 5.8/9. Then at 9P, ‘Scorpion’ with an episode titled ‘Crazy Train’ was intense as a runaway subway in LA (who knew) threatened to derail until team terrific got into the action. Very tight directing made this a thrilling episode which drew an average 9.40 million viewers and a 6.2/9. Then at 10, ‘NCIS: Los Angeles’ finished with an average million viewers and a 5.4/9 as it won for the second straight week ‘Monday’s Battle @ 10P’.
The Animal Network of Broadcast began with comic book power and ended with syfy. At 8P, ‘Gotham’ was as good as this series gets on Monday with more action than imaginable. With an episode titled, ‘Rise of the Villains: Mommy’s Little Monster’, while misleading, had more action than any of the combined programs on this night. Terrific episode which finished with an average 4.30 million viewers and a 3.0/4. Then at 9P, ‘Minority Report’ finished with an average 1.77 million viewers and a 1.3/2.
The Little Network That Couldn’t should get an award for innovation as it will never win the majority of viewers with this lineup. At 8P, ‘Crazy Ex-Girlfriend’ gave us another ‘Humorology’ performance, this time based around our heroine becoming a vegan which is bound to failure but showed us the less than brainy side of her love interest. Well, it drew 976,500 viewers and an 0.8/1, more commonly referred to as friends and family and very loyal Humorology lovers. At 9P, ‘Jane The Virgin’ died as well with an average 1.085 million viewers and an 0.8/1. Is this lineup really about girl power?
For The Record
ESPN finished #1 overall Monday with an average 11.55 million viewers. NBC finished as the #1 broadcast network on Monday with an average 10.57 million viewers and a 6.8/11. ABC finished #3 with an average 10.14 million viewers and a 6.7/11. CBS finished #4 with an average 8.86 million viewers and a 5.8/9. USA Network finished #5 with an average 3.248 million viewers. FOX finished #6 with an average 3.03 million viewers and a 2.1/3. VH1 finished #7 with an average 1.925 million viewers. Univision finished #8 with an average 1.70 million viewers and a 1.2/2. Telemundo finished #9 with an average 1.30 million viewers and a 1.0/2. The CW finished #10 with an average 1.03 million viewers and a 0.8/1.
If there is any doubt that fewer people are watching first run television programming on their television sets at the prescribed time, look no further than on Monday evening. Compared to 2014 on the same comparable days, networks this Monday were down a total of -4.339 million viewers from 38.163 million broadcast viewers last year. That’s an 11%+ drop in a single year. IF YOU ARE ADVERTISING ON BROADCAST TELEVISION, make sure you are negotiating your cost accordingly. The rate card is not sacrosanct. More importantly, you have to address the escaping flow of viewers to mobile/digital. Adjust your budgets accordingly. This is why a majority of the top brands are shifting their funds away from television toward digital/mobile.
Today In TV History
On this date in 1975, ‘Good Morning America’ premiered on ABC-TV. With host David Hartman, and despite debuting without a single advertiser, within a few years GMA would overtake NBC’s storied ‘Today’ show for the morning ratings crown.
Only 8% said they didn’t want to receive marketing, while each respondent cited a preferred way of discovering new products. More than one-third of those surveyed said they preferred to get email from brands on their smartphones. http://bit.ly/1WtSmsc
Box Office Weekend of 30 October-1 November 2015 (Domestic Only)
#1 ‘The Martian’ $11.40 million in 3,218 locations
#2 ‘Goosebumps’ $10.20 million in 3,618 locations
#3 ‘Bridge of Spies’ $ 8.06 million in 2,873 locations
#4 ‘Hotel Transylvania 2’ $ 5.80 million in 2,962 locations
#5 ‘Burnt’ $ 5.04 million in 3,003 locations
#6 ‘The Last Witch Hunter’$ 4.75 million in 3,082 locations
#7 ‘Paranormal Activity’ $ 3.45 million in 1,530 locations
#8 ‘Our Brand Is Crisis’ $ 3.43 million in 2,202 locations
#9 ‘Crimson Peak’ $ 3.11 million in 2,112 locations
#10 ‘Steve Jobs’ $ 2.58 million in 2,493 locations
Box Office Weekend of 30 October-1 November 2015 (International Only)
#1 ‘Spectre’ $80.40 million in 6 territories
#2 ‘Hotel Transylvania 2’ $33.60 million in 83 territories
#3 ‘The Last Witch Hunter’$18.60 million in 78 territories
#4 ‘The Witness’ $18.50 million in 4 territories
#5 ‘The Martian’ $17.00 million in 56 territories
#6 ‘Paranormal Activity’ $13.50 million in 47 territories
#7 ‘Ant-Man’ $11.00 million in 3 territories
#8 ‘Goosebumps’ $ 7.10 million in 45 territories
#9 ‘Pan’ $ 6.30 million in 62 territories
#10 ‘The Intern’ $ 5.65 million in 67 territories
Coming November 20, 2015
Coming For Christmas from Quentin Tarantino
‘Joy’ They’re back. Jennifer Lawrence & Bradley Cooper
‘Legend’ Tom Hardy, Emily Browning
‘The Revenant’ Leonardo DiCaprio, Tom Hardy
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Across The Pond
The Independent One finished on top Monday in the UK as the Doc was in the house. At 8P, ‘Countrywise’ finished with an average 2.9 million viewers and a 13% share of the available audience. At 9P, the season finale of ‘Doc Martin’ finished with an average 5.9 million viewers (27%) watched as Louisa attempted to track down her estranged husband. If you look at the rest of the television schedule in the UK on Monday, you can quickly see how ITV won the evening.
The Big One had a so-so evening with its top program at 9P, as ‘Hugh’s War on Waste’ finished with an average 3.4 million viewers (15%).
The Little Two had to go with Wisconsin’s mascot for viewers. At 9P, ‘Autumnwatch 2015’ kicked off with badgers and blackthorn berries. An average audience of 1.7 million viewers tuned in with an 8% share.
The Big Four it was a crazy night of benefits and SAS. At 8P, ‘Britain’s Benefits Experiment: Channel 4 Dispatches’ brought in an average 1 million viewers and a 5% share. At 9P, ‘SAS: Who Dares Wins’ finished with an average 1.3 million viewers (6%).
The Viacom Five was also on the benefit train. At 9P, ‘On Benefits: 26 Kids & Claiming’ pulled in 974,000 viewers and 4% share of the available audience.
The Second Commercial Network in Australia finished back in the #1 spot after one day missing the top rung with a 28.6% share of the available audience.
Network Nine finished #2 with a 26.8% share.
The Alphabet Network in Australia on Monday finished #3 with a 19.5% share of the available audience.
The Third Commercial Network in Australia finished #4 with a 19.0% share.
The Special Broadcast Service in Australia finished #5 with a 5.9% share of the available audience.
Top Ten non-news Programs in Australia Monday
#1 THE X FACTOR Seven 1,005,000 Sydney 296,000
#2 A CURRENT AFFAIR Nine 962,000 Melbourne 286,000
#3 THE BLOCK Nine 962,000 Melbourne 285,000
#4 AUSTRALIAN STORY ABC 807,000 Sydney 248,000
#5 7.30 ABC 783,000 Sydney 235,000
#6 HOME AND AWAY Seven 777,000 Sydney 226,000
#7 FOUR CORNERS ABC 696,000 Sydney 202,000
#8 YOU BEEN PAYING ATTENTION? TEN 661,000 Melbourne 201,000
#9 THE CHASE AUSTRALIA Seven 631,000 Melbourne 200,000
#10 MEDIA WATCH ABC 627,000 Sydney 190,000
Top News Programs in Australia Monday
#1 SEVEN NEWS Seven 1,016,000 Melbourne 318,000 Adelaide 94,000 Perth 189,000
#2 SEVEN NEWS / TODAY TONIGHT Seven 997,000 Melbourne 327,000
#3 NINE NEWS 6:30 Nine 983,000 Melbourne 333,000 Sydney 259,000 Brisbane 219,000
#4 NINE NEWS Nine 936,000 Melbourne 323,000
#5 ABC NEWS-EV ABC 765,000 Sydney & Melbourne 212,000
*TUESDAY AUSTRALIAN OVERNIGHT TV RATINGS
*TUESDAY AUSTRALIAN OVERNIGHT TV RATINGS
The Second Commercial Network in Australia roared to #1 on Tuesday with a 34.1% share of the available audience.
Network Nine finished second with a 28.3% share.
Ten 17.7% share of the available audience.
ABC 15.0% share.
SBS 4.9% share of the available audience.
Top Ten non-news Programs in Australia Tuesday
#1 THE 2015 MELBOURNE CUP CARNIVAL:
MELBOURNE CUP-THE RACE Seven 2,068,000 viewers Melbourne 971,000 #1 in all markets
#2 800 WORDS Seven 1,151,000 viewers Melbourne 371,000
#3 THE X FACTOR Seven 1,102,000 viewers Sydney 323,000
#4 THE BLOCK Nine 1,033,000 viewers Melbourne 329,000
#5 THE BIG BANG THEORY Nine 958,000 viewers Melbourne 292,000
#6 A CURRENT AFFAIR Nine 923,000 viewers Sydney 290,000
#7 HOME AND AWAY Seven 823,000 viewers Melbourne 235,000
#8 7.30 ABC 763,000 viewers Sydney 237,000
#9 THE CHASE AUSTRALIA Seven 733,000 viewers Melbourne 307,000
#10 THE BIG BANG THEORY (R) Nine 731,000 viewers Melbourne 209,000
Top News Programs in Australia Tuesday
#1 SEVEN NEWS Seven 1,245,000 viewers Melbourne 452,000
#2 SEVEN NEWS / TODAY TONIGHT Seven 1,171,000 viewers Melbourne 448,000
#3 NINE NEWS 6:30 Nine 1,002,000 viewers Melbourne 332,000
#4 NINE NEWS Nine 993,000 viewers Melbourne 308,000
#5 ABC NEWS ABC 859,000 viewers Sydney 251,000
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