‘It’s All About Screens.’ This is the Daily Diary of Screens. On Saturday, October 31, 2015, FOX finished #1 as ‘2015 World Series Gm#4’‘ was the top program. BBC One was #1 in the UK as ‘Strictly Come Dancing‘ was the top program. Seven finished #1 in Australia as ABC’s ‘New Tricks’ was the top program; ‘ABC News Saturday‘ top newscast. ‘The Martian‘ #1 at Cinema weekend 30 October-1 November 2015 (Domestic) ‘Spectre‘ #1 International. There are 3.734 Billion Unique Mobile 68% Social Ad Clicks Are Now Mobile. Users as of this quarter, account for a 51% worldwide penetration. Direct uploads of user videos to Facebook now exceed YouTube. 88% of Twitter users are on mobile. The Google+1 button is hit 5 billion times per day. 80% of Internet users on Pinterest are female. LinkedIn has 347 million registered members. 600 million users on Whatsapp. SUNDAY AUSTRALIAN OVERNIGHT TV RATINGS (*SEE BELOW)
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Saturday, October 31, 2015 (Posted on November 1, 2015)
The Animal Network of Broadcast again had the Fall Classic in an exciting Game #4. At 8P, the New York Mets fell to the Kansas City Royals in the ‘2015 MLB World Series Game #4’ from Citi Field in New York, 5-3 as the the NLCS star Murphy committed a critical error in the top of the 8th inning which allowed the Royals to come back and score three runs to go ahead. The game finished with an average 12.174 million viewers as it peaked in the 10P hour with 13.714 million viewers.
The Alphabet Network went with college football on Saturday. At 8P, ‘Notre Dame vs Temple’ from Philadelphia finished with an average 5.395 million viewers as the Irish defeated Temple 24-20.
The Peacock Network brought out its prime time filler, ‘Dateline Saturday Night’. At 8P, ‘Dateline’ with an episode titled ‘Angels & Demons’ finished with an average 3.931 million viewers. Then at 10P, ‘SNL Halloween’ finished with an average 3.052 million viewers.
The Tiffany Network on Halloween Saturday decided to bring a different line up. At 8P, a rerun of this week’s premiere of ‘Supergirl’ finished with an average 3.444 million viewers. At 9P, ’48 Hours’ titled ‘The Pact’ finished with an average 2.709 million viewers. Then at 10P, another ’48 Hours’ titled ‘The Bugs Bunny Defense’ finished with an average 4.350 million viewers.
For The Record
FOX finished #1 Saturday with an average 12.174 million viewers. ABC Finished with an average 5.395 million viewers. NBC finished with an average 3.635 million viewers. CBS finished with an average 3.528 million viewers.
Today In TV History
On this date in 1964, The Dave Clark Five performed “Glad All Over” on ‘The Ed Sullivan Show’.
Royals Win The World Series in Game #5
Kansas City are World Champions with 12 inning, 7-2 victory over New York Mets:http://atmlb.com/1WqgpgV #FallClassic ⚾️
The Breeders Cup Classic
There Is A Fourth Jewel In The Crown
Triple Crown winner American Pharoah ends his remarkable career with a victory in the $5 million Breeders’ Cup Classic at Keeneland on October 31, 2015.
Social Media Research
How Are B2B Marketers Using Video?
Boosting brand awareness and engagement ranks as the top application of video in B2B online marketing programs, according to the latest annual B2B video content marketing study from the Web Video Marketing Council (WVMC), Flimp Media and ReelSEO. While limited budgets are the leading production challenge, 41% of respondents said their video marketing budgets have increased from last year, including almost 3 in 10 whose budgets have grown by more than 10%.
There appears to be general enthusiasm concerning the effectiveness of online video, with 73% indicating that it is having a positive impact on their marketing results and 56% feeling that it has positively impacted their sales results. This optimism is supported by recent survey results in which just 15% of respondents (primarily B2B) reported that video wasn’t effectiveness in reaching their goals. That report also found almost 9 in 10 respondents indicating that video’s effectiveness is rising.
There has been a great deal of optimism surrounding B2B video this year. MarketingCharts’ 2015 B2B Digital Marketing Insights Report reveals, for example, that B2B marketers believe videos are their most effective content type, ahead of webinars and case studies. Separate data in the report indicates that online videos are considered the most indispensable content type for B2B marketers this year, again ahead of case studies and webinars. Yet despite the generally-held view that video is effective, measuring ROI is a key challenge, per the WVMC report. Indeed, measuring the ROI of video marketing investments (44%) ranked as the biggest challenge related to online video marketing among respondents, followed by limited in-house video marketing expertise (37%). The most popular creative styles used are live-action or on-location videos (70%) and testimonials or executive interviews (53%), with animated explainers (27%) less commonly used.
When it comes to deploying videos, B2B respondents are most commonly embedding them on webpages or blogs (83%), though a majority are sharing them via YouTube (69%) and social networks (64%). Of note, while LinkedIn is the most popular social platform for B2B marketers, videos are more likely to be deployed on Facebook and Twitter, per the WVMC survey results. Facebook is also the top destination for video advertising among the 38% of respondents who use paid online video advertising. YouTube follows as the next-most frequently used paid platform. YouTube is also frequently used for video search optimization purposes, with about two-thirds of respondents overall using it for this purpose. Other search optimization practices used by B2B respondents include optimizing metadata (54%) and enabling embedded sharing (43%), though fewer are providing transcripts (24%) or creating video sitemaps (19%), among others.
Meanwhile, about half of respondents use video in email marketing and newsletters, with this also generally returning positive results. Indeed, among those using video for email marketing or marketing automation campaigns, 65% report positive results versus 9% reporting no impact. (The rest are unsure, potentially due to ROI measurement challenges.)
Finally, total video starts (84%) tops the list of tracked video campaign metrics, followed by average viewing time (59%) and watch to completion (58%). These are also the metrics that respondents are most often tracking by individual, with slightly fewer than half identifying viewers by email address
How Neuroscience Is Being Used To Power Better Mobile Content
A neuromarketing study from Salesbrain and Facebook has shown that mobile advertising can make a major impact in the areas of attention and positive emotion. Helen Crossley of Facebook stated, ‘Our personal relationships with our mobile devices are having an impact on how our brain perceives messages on those devices, which is good news for marketers because the trend toward more personalized devices and experiences is here to stay even if the screens are getting smaller.’
She states that Facebook ‘recently commissioned Salesbrain to research how people view the same ads on TV and smartphones differently. Marketers are very familiar with TV advertising formats—TV has been the dominant advertising medium for decades and as such our understanding of consumers and their interactions with TV are quite robust. However, in terms of mobile advertising, many advertisers were asking us how they should think about the small screen. So, how is the viewing experience different between the two? We set out to answer that question by using neuromarketing which directly measures the brain’s response to stimulus. We measured attention, distraction, cognitive load and emotional responses to the same ads on TV and mobile, and the results were surprising. We found that the small screen—the mobile screen—is not so small as it packs a powerful punch when it comes to the measures of attention and positive emotions in particular.’ While may felt ‘the bigger the screen the bigger the emotional impact, that didn’t turn out to be the case. We actually found that people feel more positively toward the same advertisement shown on a mobile device versus on television.’
She continued, ‘Our personal relationships with our mobile devices are having an impact on how our brain perceives messages on those devices, which is good news for marketers because the trend toward more personalized devices and experiences is here to stay even if the screens are getting smaller, or as you suggest, even disappearing. Bad stories and ads do not magically become good ones if you simply change the device on which they are shown.’
Crossly continued, ‘Neuroscience is an emerging field in consumer insights, and when done well, it allows us to truly understand volunteers’ reactions to advertising. When researchers measure the neurological reactions of consumers, the brain doesn’t lie or tell them something it thinks they want to hear. As researchers, we may not understand why we see certain behaviors or patterns, which is where surveys can help to fill in some gaps. We can also use analytics to further validate hypotheses and understand patterns across people which may not be possible with traditional research techniques.’ Credit: Simone Spilka, of PSFK LABS, conducted the interview with Crossly (http://bit.ly/1M2emJ1).
Integrated Marketing Research
Millennials Are Cautious, Tech-Savvy Savers
Recovering from the Great Recession has been tough for many, and 57% of Americans reported feeling like they were still in a recession as of the second quarter. According to Nielsen Research, Millennials have been hit particularly hard by the recent turbulence in the economy, but roughly 70% believe their personal finances will be either good or excellent in the next year. They’ve also got their eyes on the future, as they’re most likely to put extra money into savings after they cover their living expenses.
Millennials, defined by Nielsen as consumers born between 1977 and 1995, now account for 24% of the U.S. population. The group is 77 million strong, define themselves by their use of technology, and many have adopted a DIY approach to managing their finances. And when we look at the striations within the Millennial generation, upscale Millennials (those earning more than $75,000/year) represent a notable pocket of opportunity for financial services providers.
Roughly 27% of Millennials fall into the upscale subset, and 15% of them actually earn more than $100,000 per year. In addition to their high incomes, upscale Millennials have amassed significantly more wealth than the overall generation. In fact, the median liquid wealth value (income producing assets) among upscale Millennials is $157,000, which is more than 11 times that of the generation as a whole.
Upscale Millennials are actively engaged in saving for the future. According to Nielsen Financial Track, these consumers are more than twice as likely as the average consumer to have variable-rate interest money market accounts and CD accounts. They’re also actively saving for retirement, as they’re 60% more likely than the average consumer to have an IRA and 87% more likely than the average consumer to have a 401(k) plan.
It’s also no secret that Millennials are active technology users. About 92% of Millennials own smartphones and roughly 61% own tablets. And because of their connection with technology, Millennials are more likely than the average consumer to bank on their PCs, smartphones and tablets, especially when making trades, opening new accounts, conducting research and making remote deposits. Upscale Millennials are even more engaged with tech for their financial needs, as they’re even more likely than their generation as a whole to conduct their primary banking activities online.
‘Specter’ Blows The Door Off Theaters in the UK
The last Bond movie starring Daniel Craig (supposedly until another contract is negotiated) opened in the UK with an explosion of interest as it debuted Monday with a big $6.4 million opening night. Then on the first full day, it broke a record with a take of $9.2 million bring the total to $15.6 million within the span of some 30 hours. Then on Wednesday, it finished with a Box Office gross of $8.8 million, making there three-day total $24.5 million dollars.
Box Office Weekend of 30 October-1 November 2015 (Domestic Only)
#1 ‘The Martian’ $11.40 million in 3,218 locations
#2 ‘Goosebumps’ $10.20 million in 3,618 locations
#3 ‘Bridge of Spies’ $ 8.06 million in 2,873 locations
#4 ‘Hotel Transylvania 2’ $ 5.80 million in 2,962 locations
#5 ‘Burnt’ $ 5.04 million in 3,003 locations
#6 ‘The Last Witch Hunter’$ 4.75 million in 3,082 locations
#7 ‘Paranormal Activity’ $ 3.45 million in 1,530 locations
#8 ‘Our Brand Is Crisis’ $ 3.43 million in 2,202 locations
#9 ‘Crimson Peak’ $ 3.11 million in 2,112 locations
#10 ‘Steve Jobs’ $ 2.58 million in 2,493 locations
Box Office Weekend of 30 October-1 November 2015 (International Only)
#1 ‘Spectre’ $80.40 million in 6 territories
#2 ‘Hotel Transylvania 2’ $33.60 million in 83 territories
#3 ‘The Last Witch Hunter’$18.60 million in 78 territories
#4 ‘The Witness’ $18.50 million in 4 territories
#5 ‘The Martian’ $17.00 million in 56 territories
#6 ‘Paranormal Activity’ $13.50 million in 47 territories
#7 ‘Ant-Man’ $11.00 million in 3 territories
#8 ‘Goosebumps’ $ 7.10 million in 45 territories
#9 ‘Pan’ $ 6.30 million in 62 territories
#10 ‘The Intern’ $ 5.65 million in 67 territories
Coming November 20, 2015
Coming For Christmas from Quentin Tarantino
‘Joy’ They’re back. Jennifer Lawrence & Bradley Cooper
‘Legend’ Tom Hardy, Emily Browning
‘The Revenant’ Leonardo DiCaprio, Tom Hardy
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Across The Pond
The Big One ruled Saturday because it could dance better than anyone else in a land where dancing beats singing. At 6:45P, ‘Strictly Come Dancing’ again blew the socks off the UK as 9.35 million viewers (45.9%) watched its Halloween-themed show.
Later, ‘Doctor Who’ dropped for its latest episode, bringing in only 3.87 million viewers(19.4%). The consistent, ‘Casual+y’ drew an average 3.65 million viewers (18.5%) with the weak lead in.
The Independent One presented ‘The X Factor’ and a star is born as Louisa Johnson was absolutely amazing. She is the reason these types of shows are created. Absolutely fantastic! But…at 8P, ‘The X Factor’ took yet another blow in the ratings, recording a new series low as only 5.4 million viewers watched its first live show last night. ‘This Is Me’ week averaged 5.39 million (27.4%). The ‘Jonathan Ross Show’ pulled in an average 2.12 million viewers (15.8%) after ‘The X Factor’.
Also on ITV, one of the world’s finest rugby teams showed why it deserved ‘legendary’ status as the All-Blacks defeated the Wallabies 34-17 in the final of the ‘2015 Rugby World Cup’ Saturday from Twickenham in London for its third Webb Ellis Cup for the second straight time. They are the ‘All-Blacks’. They are the World Champions. They are New Zealand. ITV’s coverage of the Rugby World Cup Final averaged 4.9 million viewers and a strong 32.6% share of the available audience. It peaked at 5:46P with a huge 8.87 million viewers and a stunning 47.8% share of the available audience.\
The Little Two had a rerun of ‘Dad’s Army’ and it brought in an average 1.83 million viewers (9.2%). It was followed at 9P by ‘The Dresser’, which was watched by 1.0 million viewers (5.4%).
The Big Four wished it was Friday again. But at 8P on Saturday, ‘How to Be a Queen: 63 Years and Counting’ finished with an average 1.1 million viewers (5.4%). Then afterwards, ‘It Was Alright In’ drew an average 962,000 viewers (5.2%).
The Second Commercial Network in Australia finished with a 30.0% share of the available audience.
Network Nine finished #2 with a 29.0% share.
The Alphabet Network finished #3 with a 20.0% share of the available audience.
The Third Commercial Network in Australia finished #4 with a 12.2% share.
The Special Broadcast Service finished #5 with a 8.2% share of the available audience.
Top Ten non-news Programs in Australia Saturday
#1 New Tricks ABC 890,000 viewers Melbourne 275,000
#2 The Empire Strikes Back Seven 743,000 viewers Melbourne 260,000
#3 Crocodile Dundee II Nine 429,000 viewers Sydney 148,000
#4 Gardening Australia ABC 417,000 viewers Sydney 102,000
#5 Melbourne Cup Carnival:
VICTORIA DERBY DAY-RACE Seven 394,000 viewers Melbourne 177,000
#6 Getaway Nine 339,000 viewers Sydney 136,000
#7 For Your Eyes Only Nine 314,000 viewers Melbourne 105,000
#8 Addams Family Values Net GO! 289,000 viewers Sydney 94,000
#9 XXX Seven 276,000 viewers Sydney 80,000 viewers top market
#10 Rocky Horror Show LIVE SBS 264,000 viewers Melbourne 79,000 viewers top market
Top News Programs in Australia Saturday
#1 ABC NEWS-SA ABC 799,000 viewers Melbourne 225,000 viewers
#2 NINE NEWS SATURDAY Nine 778,000 viewers Melbourne 244,000 viewers
#3 SEVEN NEWS – SAT Seven 774,000 viewers Melbourne 248,000 viewers
#4 TEN EYEWITNESS NEWS SAT TEN 341,000 viewers Sydney 90,000 viewers
#5 WEEKEND SUNRISE – SAT Seven 300,000 viewers Melbourne 88,000 viewers
#6 WEEKEND TODAY–Saturday Nine 263,000 viewers Sydney 100,000 viewers
#7 WEEKEND SUNRISE-Late Seven 238,000 viewers Sydney 85,000 viewers
*SUNDAY AUSTRALIAN OVERNIGHT TV RATINGS
*SUNDAY AUSTRALIAN OVERNIGHT TV RATINGS
Network Nine finished #1 Sunday in Australia with a strong 33.6% share of the available audience. It finished with the top non-news program, ‘The Block’ with an average 1.209 million viewers and the #1 newscast in the nation as ‘Nine News Sunday’ delivered an average 1.135 million viewers.
The Second Commercial Network IN Australia finished second with a 28.6% share.
The Third Commercial Network in Australia finished #4 with a 17.2% share of the available audience.
The Alphabet Network in Australia finished #4 with a 13.7% share.
The Special Broadcast Service finished #5 with a 6.8% share of the available audience.
Top Ten non-news Programs in Australia Sunday
#1 THE BLOCK Nine 1,209,000 Top program in every market in Australia
#2 SUNDAY NIGHT Seven 972,000 Tops in Sydney 301,000 viewers
#3 60 MINUTES Nine 948,000 Tops in Sydney 294,000 viewers
#4 BEACH COPS Seven 716,000 Tops in Sydney 223,000 viewers
#5 TBL FAMILIES TEN 576,000 Tops in Sydney 197,000 viewers
#6 FAMILY FEUD TEN 525,000 Tops in Sydney 152,000 viewers
#7 QUANTICO Seven 516,000 Tops in Sydney 158,000 viewers
#8 RUGBY WORLD CUP FINAL Nine 501,000 Tops in Sydney 219,000 viewers
#9 VIDEOS CHANGED WORLD Nine 494,000 Tops in Sydney 159,000 viewers
#10 DOCTOR WHO ABC 430,000 Tops in Melbourne 155,000 viewers
Top News Programs in Australia Saturday
#1 NINE NEWS SUNDAY Nine 1,135,000 Tops in Sydney & Melbourne
#2 SEVEN NEWS Seven 1,110,000 Tops in Brisbane, Adelaide & Perth
#3 ABC NEWS SUNDAY ABC 732,000 Melbourne top market
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Adele ‘Hello’ Sets record with 7.32 streaming plays to become the biggest UK single in 3 years.