‘It’s All About Screens.’ This is the Daily Diary of Screens. On Tuesday, October 27, 2015, FOX finished #1 but CBS’ ‘NCIS’‘ was the top program. ITV finished #1 in the UK as ‘Lewis’ was the top program. Seven finished #1 in Australia as ‘800 Words’ was the top program; ‘Nine News‘ top newscast. ‘The Martian‘ #1 at Cinema weekend 23-25 October 2015 (Domestic) ‘The Martian‘ #1 International. There are 3.734 Billion Unique Mobile 68% Social Ad Clicks Are Now Mobile. Users as of this quarter, account for a 51% worldwide penetration. Direct uploads of user videos to Facebook now exceed YouTube. 88% of Twitter users are on mobile. The Google+1 button is hit 5 billion times per day. 80% of Internet users on Pinterest are female. LinkedIn has 347 million registered members. 600 million users on Whatsapp. WEDNESDAY AUSTRALIAN OVERNIGHT TV RATINGS (*SEE BELOW)
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Tuesday, October 27, 2015 (Posted on October 28, 2015)
The Animal Network of Broadcast presented the World Series. At 8P, the ‘2015 MLB World Series’ began with a bag, had a generator malfunction to knock the first game off of the air, saved only by the International feed from MLB Network, and concluded five hours later with a 42 year old pitcher giving up the winning run as the Kansas City Royals defeated the New York Mets, 5-4 as an average 15.26 million viewers watched with a 9.8 rating and a 16 share of the available audience. To beat the power of CBS with ‘NCIS’ on a Tuesday, baseball once again is ‘America’s Pastime’. One year earlier, game six of ‘The 2014 World Series’ on Fox (Kansas City versus San Francisco) averaged a 9.1/14 in the overnights. That translated into 13.37 million viewers, based on the Live + Same Day data.
The Tiffany Network had its power line up against the Fall Classic. At 8P, ‘NCIS’, in an episode titled ‘Viral’ finished as the #1 program on Tuesday, despite the tremendous competition of LIVE baseball, with an average 16.43 million viewers and a 10.5/16 in an unusual episode that ended with Gibbs acting like a father to one of his agents. At 9P, ‘NCIS: New Orleans’ finished with an average 12.95 million viewers and a 8.1/12. At 10P, ‘Limitless’, with Bradley Cooper making a guest appearance, finished with an average 7.55 million viewers and a 4.8/8.
The Peacock Network delivered its power from 9-11P on Tuesday only to be beaten back. At 8P, however, it sent up a lightweight as ‘Best Time Ever with Neil Patrick Harris’ finished with an average 5.25 million viewers and a 3.1/5. Then at 9P, ‘The Voice’ finished with an average 9.95 million viewers and a 7.1/11. At 10P, ‘Chicago Fire’, always a battle proven veteran at 10P, delivered an average 7.82 million viewers and a 5.4/9, to finished #2 in the time slot.
The Alphabet Network really has to rethink its Tuesday lineup if it is to become a factor on this night. At 8P, ‘The Muppets’ finished with an average 4.29 million viewers and a 3.3/5 to finished #3 in the time slot and the top program on the network Tuesday. At 830P, ‘Fresh Off the Boat’ finished with an average 4.05 million viewers and a 2.9/4. At 9P, ‘Marvel’s Agents of SHIELD’ finished with an average 3.83 million viewers and a 2.7/4. While at 10P, the series premiere of ‘Wicked City’ gives evidence of Walt’s Wizard’s non-mastery of the programming science by launching it on the toughest Tuesday of the year. It didn’t stand a chance. It finished with an average 3.30 million viewers and a 2.4/4. Question: How does ‘The Muppets’, mixed with a comic book series mixed with a serial murder series set in the ’80s mesh? Just askin.
The Little Network That Couldn’t tried really, really hard. At 8P, ‘The Flash’ finished with an average 3.32 million viewers and a 2.6/4. Then at 9P, ‘iZombie’ finished with an average 1.51 million viewers and a 1.0/2.
For The Record
FOX finished #1 Tuesday with an average 15.26 million viewers and a 9.8/16. CBS finished #2 with an average 12.31 million viewers and a 7.8/12. NBC finished #3 with an average 7.34 million viewers and a 5.2/8. ABC finished with an average 3.77 million viewers and a 2.7/4. The CW finished with an average 2.41 million viewers and a 1.8/3. Univision finished with an average 1.70 million viewers and a 1.2/2. Telemundo finished with an average 1.30 million viewers and a 1.0/2.
Today In TV History
On this date in 1976, to prove the power of this franchise, the 200th episode of the original ‘Hawaii Five-O’ aired.
How Neuroscience Is Being Used To Power Better Mobile Content
A neuromarketing study from Salesbrain and Facebook has shown that mobile advertising can make a major impact in the areas of attention and positive emotion. Helen Crossley of Facebook stated, ‘Our personal relationships with our mobile devices are having an impact on how our brain perceives messages on those devices, which is good news for marketers because the trend toward more personalized devices and experiences is here to stay even if the screens are getting smaller.’
She states that Facebook ‘recently commissioned Salesbrain to research how people view the same ads on TV and smartphones differently. Marketers are very familiar with TV advertising formats—TV has been the dominant advertising medium for decades and as such our understanding of consumers and their interactions with TV are quite robust. However, in terms of mobile advertising, many advertisers were asking us how they should think about the small screen. So, how is the viewing experience different between the two? We set out to answer that question by using neuromarketing which directly measures the brain’s response to stimulus. We measured attention, distraction, cognitive load and emotional responses to the same ads on TV and mobile, and the results were surprising. We found that the small screen—the mobile screen—is not so small as it packs a powerful punch when it comes to the measures of attention and positive emotions in particular.’ While may felt ‘the bigger the screen the bigger the emotional impact, that didn’t turn out to be the case. We actually found that people feel more positively toward the same advertisement shown on a mobile device versus on television.’
She continued, ‘Our personal relationships with our mobile devices are having an impact on how our brain perceives messages on those devices, which is good news for marketers because the trend toward more personalized devices and experiences is here to stay even if the screens are getting smaller, or as you suggest, even disappearing. Bad stories and ads do not magically become good ones if you simply change the device on which they are shown.’
Crossly continued, ‘Neuroscience is an emerging field in consumer insights, and when done well, it allows us to truly understand volunteers’ reactions to advertising. When researchers measure the neurological reactions of consumers, the brain doesn’t lie or tell them something it thinks they want to hear. As researchers, we may not understand why we see certain behaviors or patterns, which is where surveys can help to fill in some gaps. We can also use analytics to further validate hypotheses and understand patterns across people which may not be possible with traditional research techniques.’ Credit: Simone Spilka, of PSFK LABS, conducted the interview with Crossly (http://bit.ly/1M2emJ1).
Integrated Marketing Research
Millennials Are Cautious, Tech-Savvy Savers
Recovering from the Great Recession has been tough for many, and 57% of Americans reported feeling like they were still in a recession as of the second quarter. According to Nielsen Research, Millennials have been hit particularly hard by the recent turbulence in the economy, but roughly 70% believe their personal finances will be either good or excellent in the next year. They’ve also got their eyes on the future, as they’re most likely to put extra money into savings after they cover their living expenses.
Millennials, defined by Nielsen as consumers born between 1977 and 1995, now account for 24% of the U.S. population. The group is 77 million strong, define themselves by their use of technology, and many have adopted a DIY approach to managing their finances. And when we look at the striations within the Millennial generation, upscale Millennials (those earning more than $75,000/year) represent a notable pocket of opportunity for financial services providers.
Roughly 27% of Millennials fall into the upscale subset, and 15% of them actually earn more than $100,000 per year. In addition to their high incomes, upscale Millennials have amassed significantly more wealth than the overall generation. In fact, the median liquid wealth value (income producing assets) among upscale Millennials is $157,000, which is more than 11 times that of the generation as a whole.
Upscale Millennials are actively engaged in saving for the future. According to Nielsen Financial Track, these consumers are more than twice as likely as the average consumer to have variable-rate interest money market accounts and CD accounts. They’re also actively saving for retirement, as they’re 60% more likely than the average consumer to have an IRA and 87% more likely than the average consumer to have a 401(k) plan.
It’s also no secret that Millennials are active technology users. About 92% of Millennials own smartphones and roughly 61% own tablets. And because of their connection with technology, Millennials are more likely than the average consumer to bank on their PCs, smartphones and tablets, especially when making trades, opening new accounts, conducting research and making remote deposits. Upscale Millennials are even more engaged with tech for their financial needs, as they’re even more likely than their generation as a whole to conduct their primary banking activities online.
‘Specter’ Blows The Door Off Theaters in the UK
The last Bond movie starring Daniel Craig (supposedly until another contract is negotiated) opened in the UK with an explosion of interest as it debuted Monday with a big $6.4 million opening night. Then on the first full day, it broke a record with a take of $9.2 million bring the total to $15.6 million within the span of some 30 hours.
Box Office Top Ten Films 23-25 October 2015 (Domestic Only)
#1 The Martian $15,900,000
#2 Goosebumps $15,500,000
#3 Bridge Of Spies $11,365,000 (See critique:https://www.facebook.com/cinemacritique)
#4 Last Witch Hunter $10,825,000
#5 Hotel Transylvania2 $ 9,000,000
#6 Paranormal Activity $ 8,200,000
#7 Steve Jobs $ 7,267,095
#8 Crimson Peak $ 5,563,260
#9 The Intern $ 3,855,000
#10 Pan $ 2,540,000
Box Office Top Ten Films 23-25 October 2015 (International Only)
#1 The Martian $30,000,000
#2 Ant-Man $22,000,000
#3 Paranormal Activity $18,000,000
#4 Last Witch Hunter $13,400,000
#5 Pan $12,300,000
#6 Hotel Transylvania2 $ 9,000,000
#7T Shaandaar $ 8,000,000
#7T Nouvelles aventures $ 8,000,000
#9T Crimson Peak $ 7,800,000
#9T The Intern $ 7,800,000
Coming November 20, 2015
Coming For Christmas from Quentin Tarantino
‘Joy’ They’re back. Jennifer Lawrence & Bradley Cooper
‘Legend’ Tom Hardy, Emily Browning
‘The Revenant’ Leonardo DiCaprio, Tom Hardy
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Across The Pond
The Independent One finished with the top program once again on Tuesday. At 9P, ‘Lewis’ topped Tuesday overall outside soaps finishing with an average 3.34 million viewers (16.0%).
The Big One’s highest rated show on Tuesday as at 9P, as ‘River’ finished with an average 2.50 million viewers (12.0%).
The Little Two at 9P presented Gareth Malone’s ‘Naked Choir’ and it was seen by 2.10 million viewers (10.0%).
The Big Four at 9P presented ’24 Hours in A&E’ finished with an average 1.71 million viewers (8.2%). Then at 10P, the season premiere of the comedy, ‘Catastrophe’ returned for its second season with an average overnight audience of 780,000 viewers (4.8%). This was higher than its launch overnight audience of 680,000 in January, 2015.
The Viacom Five at 8P had ‘Dog Rescuers’ which finished with an average 1.42 million viewers (7.2%). At 9P, Eamonn Holmes and Ruth Langsford’s new show ‘How the Other Half Lives’ finished with an average 1.38 million viewers (6.6%).
The Tiny Three at 8P, began with ‘Don’t Tell The Bride’ which drew an average 595,000 viewers (3.0%). At 9P presented ‘Suicide and Me with Professor Green’ had 477,000 viewers (3.0%).
Murdoch’s Bird presented The CW’s ‘Arrow’ at 8P and it drew an average 457,000 viewers (2.3%). At 9P, ‘The Moaning of Life’ finished with an average 494,000 viewers (2.4%).
The Second Commercial Network in Australia finished #1 with a 31.0% share of the available audience.
Network Nine finished #2 with a 29.4% share.
The Third Commercial network in Australia finished #3 with a 18.6% share.
The Alphabet Network in Australia finished #4 with a 16.1% share.
The Special Broadcast Service in Australia finished #5 with a 5.0% share.
Top Ten Programs on Tuesday in Australia
#1 800 WORDS Seven 1,027,000 viewers
#2 THE BLOCK Nine 983,000 viewers
#3 A CURRENT AFFAIR Nine 978,000 viewers
#4 THE X FACTOR-TUE Seven 965,000 viewers
#5 THE BIG BANG THEORY Nine 938,000 viewers
#6 HOME AND AWAY Seven 762,000 viewers
#7 7.30 ABC 746,000 viewers
#8 THE BIG BANG THEORY-RPT Nine 709,000 viewers
#9 TBL FAMILIES TEN 628,000 viewers
#10 THE CHASE AUSTRALIA Seven 619,000 viewers
Top Newscasts in Australia on Tuesday
#1 NINE NEWS Nine 1,068,000 viewers
#2 NINE NEWS 6:30 Nine 1,044,000 viewers
#3 SEVEN NEWS Seven 1,008,000 viewers
#4 SEVEN NEWS/TODAY TONIGHT Seven 946,000 viewers
#5 ABC NEWS ABC 841,000 viewers
#6 TEN EYEWITNESS NEWS @ 5 TEN 542,000 viewers
*WEDNESDAY AUSTRALIAN OVERNIGHT TV RATINGS
*WEDNESDAY AUSTRALIAN OVERNIGHT TV RATINGS
The Second Commercial Network in Australia finished #1 again on Wednesday with a solid 30.5% share of the available audience. It not only had the top newscast in the nation, ‘Seven News’ with 1.028 million viewers but also the top entertainment program on the night as a rerun of ‘Highway Patrol’ pulled in 992,000 viewers. It also had the best new program of the year, NBC’s ‘Blindspot’ which drew 888,000 viewers.
Network Nine finished #2 with 27.8% share. It’s top program finished #2 in entertainment as ‘The Block’ finished with 945,000 viewers.
The Alphabet Network finished with a 19.2% share of the available audience. The network’s top program was #4 in entertainment as ‘Gruen’ finished with 904,000 viewers.
The Third Commercial Network in Australia finished with a 16.4% share. Its top program was ‘Family Feud’ which drew 586,000 viewers.
The Special Broadcast Service in Australia finished #5 Wednesday with a 6.2% share of the available audience.
Top Ten Programs on Wednesday in Australia
#1 Highway Patrol (R) Seven 992,000 Sydney 314,000 viewers. Perth 148,000.
#2 The Block Nine 945,000 Melbourne 292,000 viewers. Adelaide 99,000.
#3 A Current Affair Nine 939,000 Sydney 309,000 viewers.
#4 Gruen ABC 904,000 Melbourne 327,000 viewers.
#5 Blindspot Seven 888,000 Sydney & Melbourne 250,000 viewers.
#6 Border Security Seven 857,000 Sydney 283,000 viewers. Brisbane 180,000.
#7 Home And Away Seven 756,000 Sydney 242,000 viewers.
#8 7.30 ABC 734,000 Melbourne 228,000 viewers.
#9 Kitchen Cabinet ABC 687,000 Melbourne 218,000 viewers.
#10 The Chase Australia Seven 630,000 Sydney 222,000 viewers.
Top Newscasts in Australia on Wednesday
#1 Seven News Seven 1,028,000 Sydney was top Market with 307,000 viewers.
#2 Nine News 6:30 Nine 996,000 Melbourne was top Market with 369,000 viewers.
#3 Nine News Nine 984,000 Melbourne was top Market with 342,000 viewers.
#4 Seven News/TodayTonight Seven 953,000 Sydney was top Market with 303,000 viewers.
#5 ABC News ABC 834,000 Melbourne was top Market with 269,000 viewers.
#6 Ten Eyewitness News 5P Ten 554,000 Melbourne was top Market with 150,000 viewers.
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The Vince Guaraldi Trio ‘Bola Sete’